Shows
Now that's SignificantHow to prepare an award winning entry for market research effectivenessYou'll never have to wait too long for the chance to have your work recognized as a market researcher, with awards popping up all the time.
This episode of "Now That's Significant, a market research podcast," features a roundtable discussion with industry experts John O'Toole, Glen Wright, Maria Tyrrell, and Horst Feldhaeuser, all of whom have been involved in the Research Effectiveness Awards. The discussion, hosted by Research Association New Zealand Chair Ian Mills, centers around the awards process, offering valuable insights for potential entrants.
Here are five key takeaways from the episode:
2024-09-2051 min
Now that's SignificantTrack to the future: Keeping brand trackers relevant with Horst FeldhaeuserThis episode of the Now That's Significant podcast features a conversation between Michael Howard, Head of Marketing at and photos, and Horst Feldhaeuser, Group Services Director at Infotools. They delve into the critical topic of brand tracking studies and their continued relevance in the ever-changing market research landscape. The discussion centers around the need for constant review and improvement of these studies to ensure they remain effective and insightful.
Horst emphasizes the importance of adapting to evolving consumer demographics and utilizing technology advancements. He highlights the need to move beyond traditional survey methods and embrace new data co...
2024-04-3016 min
Now that's SignificantChampioning Women in Research with Michelle Andre and Jessica SageOn this episode of Now that’s Significant, a Market Research Podcast host Horst Feldhaeuser, Group Services Director at Infotools, is joined by Michelle Andre, Managing Director, and Jessica Sage, Marketing & Events Director, at Women in Research - commonly referred to as WIRe.
Michelle and Jessica were both happy to come onto the podcast to talk about WIRe, its 18-year history, what it's known for, what it's not, and that WIRe are FINALLY launching a city event chapter in Auckland!
Horst also reflects on his time as a WIRe mentor, which prompts a good discussion on...
2024-03-2614 min
Now that's SignificantMarket research reflections from the sidelines with Anthony AhiabuikeOn this episode of Now that’s Significant, a Market Research Podcast, Horst Feldhaeuser, Group Services Director at Infotools hosts Anthony Ahiabuike. Up until September last year, Anthony was the Director Strategy & Planning: Consumer & Market Insights at Reynolds.
Anthony came on the show to share some reflections after a commanding career in the insights world. He opens with a great sentiment on the beauty and connectedness of the world, and a reminder of how we need to live in harmony with one another.
With that as a backdrop, Horst and Anthony discussed:
- The...
2023-05-2922 min
Now that's SignificantThe hallmarks of market research effectivenessOn this episode of Now that’s Significant, a Market Research Podcast. Horst Feldhaeuser, Group Services Director at Infotools, hosted John O’Toole, a seasoned Director, CEO, Sales and Marketing Professional, Entrepreneur and Business Growth Consultant. John is the Lead Partner – Marketing & Innovation at Nudge Partners, a managing consultant at Brandbiz Limited and also the Chief judge for the REAWARDS, New Zealand’s bi-annual celebration of outstanding market research and insights work.
Horst spoke with John spoke about the latter of these involvements, to reflect on the Research Association of New Zealand's Market Research Effectiveness Awards - REAwards...
2023-05-1026 min
Ponderings from the PerchPriscilla and Ashley Went to ESOMAR and All I Got Was This Amazing Podcast!Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry.This episode features:Pravin Shekar of ESOMARAryn O'Donnell of FieldworkAnne Stephenson of Explorer ResearchCrispin Beale of Behaviorally, Insight250 and mTabHorst Feldhaeuser of InfotoolsChris Martin of FlexMRMichaela Gascon of KJT Group
2022-09-3028 min
Now that's SignificantFabricated Frank, who's lurking in our sample data, & survey experience with Jason BuchananOn this episode of Now that’s Significant, Horst Feldhaeuser, Group Services Director at Infotools was joined by Jason Buchanan, Managing Director at the Global Market Research Agency Verve.
Jason has a rich history in the insights sector, founding the Research Now APAC chapter and steering SSI’s APAC business to greener grass. Jason has a passion for exploring how the world works, the know-how for making it better, a deep understanding of consumers, and even has a degree in neuroscience.
Horst and Jason discussed:
> How 12 year olds next door could be completing MR s...
2022-09-1247 min
Now that's SignificantUsing AI to understand 1000s of online reviews & align the company on what mattersIn this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic.
Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe?
Their paper delves into a joint project they were involved in, using AI to find insights from online reviews of Coca-Cola, the world’s largest soft drinks manufacturer.
Enjoy the show
2022-07-1823 min
Now that's SignificantMarket research business outcomes: ROI, business impact, conference submissions with Geoff Lowe and Horst FeldaeuserIn this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission.
The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out.
Ultimately, the discussion covers off the importance of ROI, elusive as it may seem.
Enjoy the show.
2022-04-0834 min
Now that's SignificantThe ever-blurring line between humans and technology in the Market Research sector with Horst FeldhaeuserIn this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into:
How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.How technology solutions are giving us the time back to feed that curiosity.Why you need to involve the people that work on the processes you want to improve first and foremost.Why new technology solutions often come wi...
2022-02-0812 min
Happy Market Research PodcastWIRe Series – Horst Feldhaeuser – InfotoolsWelcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Horst Feldhaeuser, Group Services Director (SVP) at Infotools.
Contact Horst Online:
LinkedIn
Infotools
[00:00]
Horst, the Group Services Director at InfoTools. It is an honor to have you on this show. I’ve been following you guys for quite a while. Tell me a little bit about the business.
[00:13]
Well, InfoTools is a company that’s been a...
2019-05-1607 min
Happy Market Research PodcastWIRe Series – Horst Feldhaeuser – InfotoolsWelcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Horst Feldhaeuser,
2019-05-1607 min