Shows
It's not real!24: Moral Peacocking and the Tragedy of Social MediaWhether you use it to stay connected or as part of your marketing strategy, social media is integral for communication. But what happens when everything goes horribly wrong, like it did for Justine Sacco when sent her one-hundred-and-seventy twitter followers the following tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” By the time she landed in Africa, Twitter users around the world had blasted Justine’s tweet as racist, callous and uncaring. Critics demanded that she be fired from her job and some even called for her death. In this episode of T...2021-10-2852 minIt's not real!17: The Marketing Lab: What's it all about?In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research. Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon. The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander pe...2021-05-2743 minIt's not real!15: The Power of LanguageIn our reimagined podcast, The Lab at Deakin, Paul and Gini (Virginia) Weber interrogate the power of language, how butter is made, and whether you really are politically correct or just being some ill-defined misanthrope.The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.Stuff we talked about......2021-04-2832 minIt's not real!14: Performing roles, self-complexity and responsibilisationLiving is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future. Easy?Not really, but it's a fun ride. 2020-10-0339 minIt's not real!9: Merging the Digital World with Behavioural InsightsIn this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation. This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and w...2020-05-2459 min
AudioRivista.itGli anni verdi dei BeatlesComincia a Ferragosto del 1960, 60 anni fa, l' avventura artistica e commerciale dei Beatles e comincia non nella loro Liverpool ma nel quartiere più malfamato del porto più trafficato della Germania, Amburgo. A quella prima scrittura altre ne seguono poiché la band piace ai tedeschi che, grazie alle radio commerciali, hanno da poco scoperto il rock. Lennon e compagni fanno così la spola tra il porto inglese dove abitano e quello tedesco dove lavorano e dove troveranno - come si racconta in questa rievocazione - la chiave per il successo. Testo di Alberto Gini, voce di Filippo Roncaccia.2020-03-1624 min