Shows
2P1J - 2 Paths 1 Journey13. Marketing - Do Less Do Better with Beau UshayIn episode 13 of the 2P1J Podcast, we welcome a special guest, Beau Ushay from Virtual Marketing Management. The discussion centers around a powerful concept: "Do Less Marketing Better." Beau shares his expertise on effective marketing strategies, emphasizing the importance of refining your marketing efforts to achieve meaningful results.We dive deep into the world of marketing with Beau Ushay, exploring the idea that businesses should focus on doing less marketing but doing it better. The episode sheds light on the common mistakes made by businesses in their marketing approaches and how to create a more...2023-09-0634 min2P1J - 2 Paths 1 Journey12. The Journey So Far: How We Got Here and Where We Want to GoWelcome to Episode 12 of the 2P1J Podcast, where we take a reflective journey to explore how we arrived at this point and where we envision our future. In this special episode, aptly titled 'The Journey So Far,' we delve into the highs, the learnings, and the plans for the future.Part 1: Bad's Box Questions We kick off the episode with some lighthearted banter as we dive into Bad's Box, a segment where we ask each other intriguing questions. From reflecting on our initial decisions to discussing the impact of podcast content on our own...2023-07-2516 min2P1J - 2 Paths 1 Journey11. Season 1 Review Quiz Show Catastrophes: Trivia Gone BadIn this special bonus episode, Connel and Hugh take a lighthearted approach as they review the first 10 episodes of the season. They engage in a playful Q&A session, throwing in some Uno cards to add to the fun. The duo kicks off the session by discussing the most impactful business learning from the previous episodes. They reflect on the valuable insights gained and the lessons that left a lasting impression. Continuing the conversation, Connel and Hugh explore what they should do more of in their own business lives ba...2023-07-0331 min2P1J - 2 Paths 1 Journey10. Why Your View of Your Business Culture Is Probably WrongIn this episode of the 2P1J Podcast, we delve into the fascinating topic of business culture and challenge your current perspective. Discover why your view of your business culture may be incorrect and explore the subtle changes and dynamics that often go unnoticed.Business culture is like the personality of your company, encompassing shared beliefs, values, and practices that guide its operations. But understanding and accurately assessing your business culture can be challenging. It's a feeling as much as a tangible thing, and the compounding of thousands of actions over time shapes this...2023-06-1925 min2P1J - 2 Paths 1 Journey9. The Playbook for Leadership of Bill CampbellIn this episode of the 2P1J Podcast, we delve into the extraordinary life and leadership style of Bill Campbell. While many may not recognize his name, Campbell was a football coach turned mentor to some of the biggest names in the tech industry, including Steve Jobs, Larry Page, Sergey Brin, and Mark Zuckerberg. Today, we uncover the playbook for leadership that made Campbell so influential and respected.We start by exploring Campbell's journey, from his humble beginnings as a college football coach to his transition into the business world. Despite initial setbacks and...2023-06-0645 min2P1J - 2 Paths 1 Journey8. Getting the Stupid but Essential Things Right: The Power of ProcessIn this episode of the 2P1J podcast, Connel and Hugh delve into the fascinating world of process management and its crucial role in achieving success. Drawing inspiration from Atul Gawande's book, "The Checklist Manifesto," to provide insights into effective process management.In the rapid-fire review, Connel discusses the concept of "melting the ice" and the importance of persistence and breakthrough moments. Hugh shares his personal experience of implementing a pocket money allocation system in his family budget. They explore the benefits of this process and how following it helps avoid impulsive buying. From there, C...2023-05-2246 min2P1J - 2 Paths 1 Journey7. Business Strategy - Get Clear or Get KilledWelcome back to the 2P1J Podcast, where we inspire and educate the business owner. In this episode, we tackle the question of how to avoid becoming the next Kodak and instead create a sustainable competitive advantage. We start with a Rapid Fire Review, where our hosts reflect on how the show has impacted them personally. Hugh reveals that he's better when he's exercising, and Connel shares his thoughts on not being too firm on one strategy. They discuss their recent episode, which ran long despite having a focus on getting clear, and the i...2023-05-0841 min2P1J - 2 Paths 1 Journey6. Is Psychometric Testing Horoscopes for Business People?Welcome to the latest episode of our podcast, where we're discussing the fascinating world of psychometric testing. Psychometric testing is a type of assessment that measures an individual's cognitive abilities and personality traits, providing valuable insights into values, motivations, preferences, behaviours, and interactions with others.We began the show by sharing our personal experiences with psychometric testing, with Connel using it for recruitment to remove the gut feeling, and Hugh utilizing it as a personal development tool. We discussed how data-driven and repeatable the results can be, providing non-biased data points that help in...2023-04-2447 min2P1J - 2 Paths 1 Journey5. How to deliver consistent recruitment resultsWe unpack the six steps to find the right candidate for your business. Connel and Hugh Share their mistakes and discussion the reasons behind this recruitment process.First, we need to define the environment. People tend to succeed in the environment they are used to, and this is rarely analyzed during the recruitment process. We need to identify the structure of our business to ensure that candidates are suitable for our unique environment. Screen people against key business features, including size, industry, and ownership. Different cultures and norms vary based on the business size and ownership structure...2023-04-1755 min2P1J - 2 Paths 1 Journey4. How to set better goals using these tools.How to Set better goals using these tools.Welcome to the 2P1J podcast, where we inspire and educate business owners. In this episode, we discuss goal setting with OKRs and getting everyone rowing in the same direction.In the Rapid Fire Review, we summarize the first three shows and clarify the show's premise, values, and audience.The show theme is goal setting pitfalls, why and how to set goals, and understanding goal setting. We begin by defining BHAGs and reminding ourselves that they...2023-04-0348 min2P1J - 2 Paths 1 Journey3. How to improve your mindset to improve your businessWelcome to the latest episode of 2P1J, where we explore the entrepreneurial mindset and what it takes to succeed in business. Find us at www.2p1j.com or email info@2p1j.comHere are the key points we cover:Entrepreneurial Mindset - What it takes to succeed? We dive into the mindset required to be successful in business, and share Connel's take home on this topic.We explain how the show works, with Connel sharing his insights as a new business o...2023-03-2734 min2P1J - 2 Paths 1 Journey2. How to target your customer? Getting Clear on CustomerIn this episode, we discuss the importance of knowing your customers, and how to interact with them to provide the best experience possible. Find us at www.2p1j.com or email info@2p1j.comHere are the key points we cover:Who are our customers? Or Who are our listeners? We define our listeners as business owners seeking valuable insights and practical strategies to help grow and improve their businesses.Give an overview of your experience. Our hosts share their wealth of knowledge and experience i...2023-03-2734 min2P1J - 2 Paths 1 Journey1. Mission, vision, purpose and goals. What is the difference?Welcome to the 1st episode of our 2P1J podcast, where we tackle the confusing world of business jargon. In this episode, we dive into the terms mission, vision, purpose, values, and goals, and how they are often used interchangeably.Find us at www.2p1j.com or email info@2p1j.comHere are the key points we cover:Mission, Vision, and Purpose can all be terms for why a business exists. We provide examples of each, such as Nike's mission to "bring inspiration and...2023-03-2737 min