Shows
The IABC EMENA PodcastOn change, trust, and the IKEA effectInternal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
2025-10-2335 min
The IABC EMENA PodcastOn owning and telling your story with Lucy EckleyWhat’s your story and who’s telling it? In this episode of the IABC EMENA podcast, host Chared Verschuur speaks with Lucy Eckley, storytelling expert and founder of The Leading Story, about how communication professionals can move from amplifying others to owning their own narrative.
Lucy shares her five-part framework for crafting a compelling personal brand story, reflects on the role of storytelling in leadership and inclusion, and explains why so many comms professionals struggle to talk about themselves. They also explore how organizations can use narrative to drive visibility, belonging, and bold change.
Whether you’re refining your Linked...
2025-05-3031 min
The IABC EMENA PodcastOn internal communities and quiet revolution with Tony StewartWhat does gardening have to do with internal communication? A lot, according to Tony Stewart. In this episode, we explore how internal communities—when cultivated with intention—can spark transformation from the inside out. From digital “gardens” that bridge silos to quiet revolutions that challenge the status quo, Tony shares practical wisdom and real-world examples on why internal community management is no longer a “nice-to-have” but a vital function in future-ready organizations.
2025-04-1836 min
The IABC EMENA PodcastOn regenerative leadership with Chaya MistryHuman leadership and communication coach Chaya Mistry joins Chared Verschuur to explore regenerative leadership—what it is, why it matters, and how communicators can drive real transformation by creating space for reflection, connection, and change.
2025-03-2520 min
The IABC EMENA PodcastOn how words create worlds with Dr. Claudia GrossHow do the words we use shape our workplaces and societies? In our latest IABC EMENA Podcast episode, Dr. Claudia Gross shares her expertise on green words—language that fosters inclusion, collaboration, and positive action. If you're a communicator or leader looking to refine your messaging and make language more impactful, this episode is for you.
2025-02-1923 min
FIR InterviewsSilvia Cambie on AI’s Overlooked Role in CommunicationHow AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator with deep expertise in journalism, internal communication, and AI-driven change management.
Much of the conversation around AI in communication has focused on generative AI (ChatGPT, Bard, Claude, etc), yet Silvia argues that curation AI is just as important. By analysing patterns and predicting audience reactions, AI can provide communicators with deeper, data-driven insights into how messages are received and acted upon. Those communicators who have worked w...
2025-02-0732 min
The IABC EMENA PodcastOn inclusive leadership, communication & transitioning the IABC EMENA podcastThe IABC EMENA Podcast enters an exciting new chapter! In this special handover episode, longtime host Monique Zytnik passes the mic to the new host, Chared Verschuur.
Tune in to hear:
✅ Chared’s inspiring journey from journalism in the Philippines to inclusive leadership & communication consultancy in Europe.
✅ Her insights on belonging at work, featuring the ACES framework (Authenticity, Care, Empowerment, Support).
✅ Monique’s reflections on her years as host, her proudest moments, and behind-the-scenes podcasting stories.
✅ Chared’s vision for the future of the podcast: amplifying underrepresented voices, tackling rapid change, and unlocking fresh ideas.
This episode is packed with inspiration, i...
2024-12-1318 minFIR InterviewsTrends, AI and Authenticity in Internal Comms with Monique ZytnikIn this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains, responds to content overload and the need for more meaningful and strategic engagement.
On the topic of authenticity, Monique shares that while AI and outsourced content can support communication efforts, leaders should ultimately take responsibility for the content shared under their names...
2024-11-0645 min
The IABC EMENA PodcastBuilding a global communication team with Christopher WadeFind out what is important in building a strong global communication team with Christopher Wade. In this podcast hosted by Monique Zytnik, we delve into how his team works and what is important for a team to be successful.
Christopher Wade is the VP of Internal & Employee Engagement Communications at Fresenius Medical Care. He is a bilingual, C-suite comms professional with 20+ years' experience in delivering measurable results at embedding company culture and strategy in Fortune 500 companies - contributing to a positive reputation and securing long-term relationships with internal and external stakeholders.
2024-10-2321 min
The IABC EMENA PodcastDigital communication and leadership philosophy with Pinaki KathiariDialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IABC New York Tristate Area Chapter.
2024-08-2436 min
The IABC EMENA PodcastThe Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary HernandezWelcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!
Rachel and Monique have both recently published new books which focus on Internal Communications:
- Rachel Miller: Internal Communication Strategy: Design, Develop and Transform Your Organization Communication
- Monique Zytnik: Internal Communication in the Age of Artificial Intelligence
We thought it would be great not only to take a look at these bo...
2024-06-0837 min
The IABC EMENA PodcastCommunication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique ZytnikWith four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.
Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EMENA UK&I chapter board. She has been selected to talk about communicating with impact: how to make your comms more accessible.
Michael is a change and transformation communication specialist based in the Netherlands, is a key member on our IABC EMENA board and a...
2024-05-0748 min
The IABC EMENA PodcastSpeechwriting secrets with Simon LancasterIn today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s.
Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, HSBC and InterContinental Hotels Group. Additionally, in the last years, his books have won awards and he has kept himself busy lecturing at Henley Business School and Cambridge University on creative writing.
We hope you enjoy the show. Find ou...
2024-02-2534 min
The IABC EMENA PodcastDiversity, Equity and Inclusion with Advita Patel and Priya BatesWelcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.
Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.
Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Culture of Inclusivity, it helps Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong.
Today we’re lucky to also be joined by Priya Bates, who is joining us from her office in Ontario, Canada. Sh...
2024-01-2845 min
The IABC EMENA PodcastA conversation with Katie MacaulayJoin us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,
and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business Communicators and is a guest lecturer at Cranfield Management School. Katie was named ‘Change Maker’ by the Institute of Internal Communication. In all, her career in corporate, employee and change communications spans more than three decades.\
Don't forget to sign up or renew your IABC membership!
Thank...
2023-12-2151 min
The IABC EMENA PodcastRethinking how we make decisions with Ben WickhamYou know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode.
Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behaviour and team dynamics from Utrecht in the Netherlands.
2023-11-2333 min
The Inner Game of ChangeE55 - Internal Communication & Change - Podcast with Monique ZytnikWelcome to the Inner Game of Change Podcast where my guests and I explore the multi-layers of organisational change. My guest today is Monique Zytnik: An author, a communication thought leader, with decades of experience in marketing and communications. A seasoned and passionate professional about internal communications, Monique has worked with some of Australia's leading organizations, from major banks to both federal and state governments. In this episode, Monique and I dive into the timely topics of internal communication and change, and diverging into the transformative role of GenAI in reshaping our craft with s...
2023-10-2443 min
The IABC EMENA PodcastDebating internal communication research with Dr Kevin Ruck and Mike KleinEvery profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas.
In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research.
Dr Kevin Ruck is the co-founder of PR Academy which is the largest Chartered Institute of Public Relations accredited teaching centre. Not only is he is the editor and co-author of the leading text book, Exploring Internal Communication but he has also written numerous academic journal articles and chapters, AND is a member of the...
2023-10-0750 min
The IABC EMENA PodcastAcademia and business communication with Gloria WalkerToday's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the practicalities of clients, business and real-world work.
Gloria has been our IABC EMENA treasurer for a number of years and not only does she have so much industry context, but she has a great understanding of our association.
2023-08-3035 min
The IABC EMENA PodcastDigital communication with Steph Pilon, Phil Riggins and Monique ZytnikBold new frontiers for communication or digital hype?
Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm?
Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms?
Through an engaging expert panel session hosted by IABC EMENA's region, we'll unpack these questions, help you make sense of the present, and give you confidence stepping into the future of our communication profession.
Catalina Gardescu: In...
2023-07-2745 min
The IABC EMENA PodcastArtificial intelligence vs PR & marketing with Jasna Suhadolc and Ana Margarida XimenesWith artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead.
Jansna Suhadolc is from Slovenia and is a seasoned digital marketing expert, working with companies from all over the world. Her digital marketing agency is called Actuado and is a HubSpot Platinum Solutions partner.
Jasna has a passion for new technologies and shares her knowledge as a guest professor, keynote speaker, and workshop facilitator. She has been...
2023-06-1034 min
The IABC EMENA PodcastDigital employee experience with Kurt Kragh Sørensen and Pete JohnsWant to know the latest on digital employee communication and digital workspaces? Tune in to our latest episode with Kurt Kragh Sørensen from IntraTeam in Denmark and Pete Johns from Swoop in the UK, with special guest DJ Bob, as they discuss the latest in developments and why measurement matters.
DEX Benchmark (intranet, collaboration and ESN)
https://intrateam.com/dex_benchmark_intranet_digital_workplace_esn
Peer-to-Peer Networking groups
https://intrateam.com/networking-groups
Swoop analytics benchmarking report for Viva Engage (Yammer)
https://www.swoopanalytics.com/yammer-bm-2022-23
2023-05-0233 min
The IABC EMENA PodcastSafety communication with Adam CurrieToday’s guest is Adam Currie who is based in our Middle East region. He is a communicator with an impressive array of roles behind him. From copywriting for investment magazines in Canada to African leadership publications and then moving onto comms, Adam is now focused on safety communications for the world’s largest energy company.
Like what you heard? Register for Adam's webinar on 8 March 2023 by going to our website at iabcemena.com. Drop us an email or share your thoughts on social.
Thank you to our IABC EMENA board, members and also our podcast editor Michael Kümritz
2023-02-2722 min
The IABC EMENA PodcastLeadership: Stories and strategies to empower women in the workplaceCo-hosted by Monique Zytnik (IABC EMENA) and Ross Monaghan (IABC APAC), this intimate panel discussion, featuring Tineka Everaardt, Maria Farmer, Natalie Collard and Sally Goldner, will inspire you with stories and strategies of women who have stepped up to show what is possible. We also hear insights from Karen Matthews, Catalina Gardescu, Robert Andersson and Christine Elmer.
Designed for communication professionals and entrepreneurs of all levels. This is actually a leadership discussion for people of all genders about what could be holding you back, real battles you may face and tactics to help you step up.
Tineka Everaardt is an...
2023-02-171h 44
The IABC EMENA PodcastFinding your voice with Kate PetersMeet Kate Peters, a leadership coach who helps people find their voice.
Communication is much more than how you deliver a talk. Even though giving an effective presentation is vital to executives, presenting is just one result when they get communication right. Kate will share her experiences working with hundreds of executive leaders in varied industries. We will look at the most common communication challenges leaders face besides scheduling, what they know, what they think they know and what they don’t know they don’t know, and how helping leaders be impactful communicators may save the world.
Kate Peters is t...
2023-01-1620 min
The IABC EMENA PodcastSaudi Arabia with Gary Hernandez and Sarah PalmerWelcome to the International Association of Business Communicators EMENA region podcast. Join us as we talk all things comms in Saudi Arabia with Gary Hernandez and Sarah Palmer. We cover everything from what it is like to work in Saudi Arabia in a communications role; to what you should look for in a new hire, and what new graduates should focus on to kick-start their career.
Gary is a new IABC EMENA board member and has over 20 years of experience in writing and communications in the oil and gas industry and is currently located in Dhahran.
Sarah is also an...
2022-11-1347 min
The IABC EMENA PodcastPartnerships with Cathryn Barnard and Jennifer SproulJoin Cathryn Barnard and Jennifer Sproul as we talk about business partnerships both for external and internal communication. We cover what is needed for a good partnership, the benefits of building a community and personal satisfaction from work in this field. Cathryn Barnard also talks about her work on the freshly released Carbon Almanac with Seth Godin.
Cathryn (Cat) is the Co-founder and Director of Working the Future. She helps business leaders design, build and optimise lean and agile organisations.
Jennifer Sproul is the Chief Executive at the Institute of Internal Communication and has also worked with the Market Research...
2022-09-1338 min
The IABC EMENA PodcastScience, energy sustainability, and communication with Tunbosun Afolayan and Dieuwke SwainOur guests from the Netherlands, Tunbosun Afolayan and Dieuwke Swain, talk about moving countries, cultural differences, ethical dilemmas and communicating about science.
Tunbosun Afolayan has four degrees ranging from a Bachelor of Science in Geology and Mineral Sciences to an MBA in Energy and Sustainability. She has worked in the gas and petroleum, solid minerals, water and finance industries, and was recently named a Rising Woman in Energy by the Mediaville Women in Maritime and Energy award.
She is a new IABC EMENA region member, having recently moved from Lagos, Nigeria to Amsterdam in the Netherlands.
Tunbosun was a facilitator...
2022-08-1335 min
The IABC EMENA PodcastSteffen Henke and Andreas Ringsted on the relationship between technology and internal communicationTake a listen to one of our IABC World Conference Listening Lounge sessions, The Rise Of The Connectors – The Dance Between Technology and Internal Communication | Presented by: Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication, Andreas Ringsted, Chief Digital Officer, Open Communication, and Steffen Henke, Global Head of Internal Communication at Deutsche Post DHL Group. You can sign up for a Digital Pass for full access to the keynote speakers and plenary session AND a further 9 Listening Lounge podcasts: https://wc.iabc.com/World-Conference-2022/Digital-Pass.
In this episode some of our EMENA region colleagues also share their experience fr...
2022-07-1826 min
The IABC EMENA PodcastIABC World Conference Digital Pass now available!It's finally happening for the first time in 3 years. The world's leading event for business communicators kicks off on 26 June in NYC - #IABC22 World Conference. Expecting 800 comms professionals from across the globe to be there but if you're not able to join us then there's definitely a way you can experience it.
Listen to a brief chat with Zora Artis, Chair of the IABC World Conference 2022 about the freshly released Digital Pass.
IABC has released the Digital Pass a taster of some of the incredible content. There are 5 general sessions live-streamed and on-demand for 30 days, plus 10 Listening Lounges on-demand...
2022-06-2404 min
The IABC EMENA PodcastRevitalising your team with Russel-Olivia-Brooklands (ROB)Russel-Olivia-Brooklands is known in the internal comms world as ROB. He is a UK based consultant and trainer for The Communication Game and has worked with companies such as Sony Entertainment and the United Nations. In this IABC EMENA podcast episode ROB talks about why a communication team might not be performing and what they need to do their job. He delves into further challenges faced by internal communications. We hope you enjoy the episode!
2022-06-1931 min
The IABC EMENA PodcastOrganisational, leadership and team alignment with Zora ArtisMeet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees.
Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and boards for over 3 decades to ensure their organisation's structure, leadership, people, brand, communication, and most importantly culture, work together to support their strategy and purpose.
Combining an award-winning career with vast commercial and board director experience and my alignment methodology Zora now guides clients to optimise simplicity, pr...
2022-06-0619 min
The IABC EMENA PodcastDisinformation and democracy with Ute SchaefferDisinformation and propaganda is the evil and dark side of what communication can do.
Join us as German based international communication expert Ute Schaeffer dissects what disinformation is, when it is used, how it works and what it aims to do.
It is a topic that spans wars, elections, pandemics and times of dispute AND deliberately aims to cause social disharmony. This podcast delves into the responsibilities of journalists, what we should be teaching our children and what we can individually do.
Ute asks key questions such as 'where do we have the space to confront ourselves with the ideas...
2022-05-0940 min
The IABC EMENA PodcastMentoring with Karen MatthewsInterested in becoming a mentor or being mentored? Tune in to the IABC EMENA Region podcast with Monique Zytnik and Karen Matthews as we discuss mentoring.
Karen Matthews is the Senior Manager, Corporate Relations and Communications at RMIT Europe – the European hub of RMIT University. Karen is also the current Vice Chair of the IABC EMENA Region Board 2021/22. She has over 15 years of experience in corporate communications and has worked in global environments in industry, higher education, government and not-for-profit in Australia, Vietnam, Spain and Canada. She is passionate about diversity and inclusion, gender equality, and particularly the power of me...
2022-02-2014 min
The IABC EMENA PodcastLeading a comms agency with Jake Moss and Simon WrightAre you curious about what it takes to set up your own communications consultancy? What do you need to be at the top? What does an agency look for when hiring?
Join us for this latest International Association of Business Communicators EMENA region podcast with Monique Zytnik.
Our guests today are Jake Moss and Simon Wright.
Jake Moss is the Founder and Editor-in-chief of Vienna's city living guide magazine, Vienna Würstelstand and the creative director at The Wurst Agency - www.thewurst.agency
After completing an epic overland travel from Australia to Europe - which involved a motorbike, a h...
2022-01-2529 min
The IABC EMENA PodcastLocalising global communication with Ray Walsh and Cecilia MaldonadoDo you need to communicate across borders, languages and cultures? Join Ray Walsh and Cecilia Maldonado as we talk about localising global communication. This episode of the IABC EMENA podcast covers when you should translate, how you should set up your content team and if culture nuances really do matter.
About Ray Walsh
Ray is the author of "Localizing Employee Communications: A Handbook" (2020, XML Press/Content Wrangler)
Preview on Amazon: https://amzn.to/30NB0kK
He is specialised in content creation, audience awareness, localization, simplified English, training, and presentation support. As a former journalist and English language teacher, Ray helps...
2021-12-1334 min
The IABC EMENA PodcastSeachange, psychological safety and hybrid work with Mike Pounsford and Morten DalMorten Dal from Microsoft and Mike Pounsford from Couravel delve into all those tricky life questions that are pertinent right now. Are we finding balance in the current environment? Are we biased towards too much digital? How do we create psychological safety? What do employees want right now?
With employees being more productive than ever, rapidly changing environments, uncertainty AND the need for difficult conversations, who better than Morten and Mike?
Morten Dal is a global award-winning corporate communications manager and certified Train-The-Trainer PROSCI®️ change manager, and since 2019 working as Senior Customer Success Manager with Microsoft, offering more than 15 years of...
2021-09-2637 min
The IABC EMENA PodcastPodcasting For PRPodcasting can be for fun or for professional public relations. This podcast delves into the how, the why and everything else in between to get you started on podcasting for public relations.
It is an audio extract from a webinar held by Quadriga University in Germany for the Kommunikations Kongress Academy on 13 July 2021, titled Podcast in der Unternehmenskommunikation. The webinar was hosted by Prof. Dr. Ana Adi with Regina Koerner and Monique Zytnik as guests.
We would like to thank Quadriga University for letting us share this content with our listeners.
Prof. Dr. Ana Adi is a Professor for PR...
2021-08-2954 min
The IABC EMENA PodcastDr Kendi Guantai on sense of belongingHave you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators?
Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think?
Dr Kendi Guantai is an award-winning Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications and Public Relations. She also designs and delivers business related courses on the Goldman Sachs 10K Women’s Programme and sits on the advisory board of Ar...
2021-07-1935 min
The IABC EMENA PodcastBhanu Prakash on cutting the clutterA true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC.
In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communication.
Bhanu has tips for all of us on good email habits and reminds us to think of our end consumer.
So pop on your headphones or turn up your car radio and sit back for our relaxed 25 minute chat. Enjoy!
2021-05-2526 min
The IABC EMENA PodcastIABC Fellow Caroline Sapriel on her career highlightsFollowing the recent announcement of Caroline Sapriel’s nomination as Fellow of the IABC, Stephen Welch, past chair of the IABC EMENA region, meets Caroline to discuss her career highlights and time with the IABC.
With more than 30 years of experience in communications and PR, Caroline Sapriel and her partner run their own international crisis management consultancy, CS&A. They provide their clients with an integrated approach to crisis preparedness, emergency crisis response, crisis communication, and business continuity after a crisis. CS&A is celebrating its 30th anniversary this year.
2021-04-2412 min
The IABC EMENA PodcastLeaders, line managers and listening with Trudy Lewis and Howard KraisCurious about what leaders need from their communications professionals or wanting to know how to best support your line managers? Are you interested in organisational listening? Or are you starting a new job in comms?
If yes, then this insights packed, open discussion with Trudy Lewis and Howard Krais is perfect for you.
Trudy will be speaking at the upcoming IABC Converge 21 conference on 21 April about supporting purposeful leadership.
Trudy is a communication consultant and executive coach, and through her company Colinear, she helps leaders, managers and professionals to be engaging, have impact and influence by mastering effective communication. Her...
2021-04-1126 min
The IABC EMENA PodcastAna Margarida Ximenes on international connectionsAna Chair of the IABC EMENA region and President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, internal communication, community relations, brand and marketing management working with major category leaders. Ana began her career as a journalist in print, radio and television. She holds a degree in social communication from the Universidade do Minho and a business management degree (PDE) from AESE Business School. In 2009 Ana was elected one of t...
2021-03-0612 min
SPEAK LIKE A CEO#91 - Personal branding to cut through the noise – IABC EMENAWithout a strong personal brand you simply won’t stand out online. Quality content is what will get you noticed and elevate you above the noise.
From CEOs to students, a personal brand is the key to gaining visibility and in turn attracting the opportunities you deserve.
There’s just one problem.
To build your brand you need to invest time and effort. So, what’s the best way to tackle this challenge efficiently and get the best results?
In this special episode recorded for the International Association of Business Communicators, Oliver...
2021-02-0429 min
The IABC EMENA PodcastPersonal branding for success with Oliver Aust and Fady RamzyHave you ever wondered how to shape and craft how others see you?
Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast.
Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ipso Communications, podcast host of ‘Speak like a CEO and author of three books on personal branding. Visit his website at www.oliveraust.com.
Fady is an independent consultant and trainer for online communications and social media with more than 24 years of international experience.
Fady is a...
2021-01-2329 min
The IABC EMENA PodcastLeadership: your New Year's resolution with Naomi Jones and Michael NordWhat an unbelievable year! Now is the time to sit back and enjoy our podcast with Naomi Jones and Michael Nord as they discuss modern leadership. Both bring insights from the year that was 2020 and tips into how to step up for 2021. This is a refreshing podcast for communications professionals at all levels.
Michael Nord is a senior communications and transformation professional with more than 25 years of experience. Michael has covered the communications and change spectrum from strategy and implementation to tactics, creating innovative digital and social media strategies – using new and cutting-edge techniques to engage stakeholders. He is a tr...
2020-12-2632 min
The IABC EMENA PodcastKonstanty Sliwowski on showcasing your brand through recruitmentThe time has come to end transactional recruitment! Discover how important it is to manage your brand throughout the recruitment process and the bigger implications it has not only on your bottom line but also long-term, being able to attract the right people to work for you.
Konstanty Sliwowski talks with Monique Zytnik about the link between employee experience and customer experience and how strategic recruitment is surprisingly similar to strategic marketing and communication.
Sprinkled throughout our conversation the examples and personal stories will help the keepers of your organisational brand understand why professional communicators have the opportunity yet again...
2020-11-2126 min
The IABC EMENA PodcastInclusion: Let's talk current trends and genderWhat is our role as professional communicators in supporting inclusion? How does our profession measure up?
Introduced by Monique Zytnik and facilitated by Gloria Walker, this is a recording of an inclusion and gender focused webinar held on 29 October 2020 featuring Ann-Marie Blake, Alex Malouf and Ana Adi.
Our panellists draw on their own personal experiences and recent research including the Women in PR eBook published by Quadriga University of Applied Sciences in Berlin, which has contributions from many of our international IABC Members including Zora Artis, Mike Klein and Sia Papageorgiou.
Our facilitator, Gloria Walker, is a highly experienced public...
2020-11-0850 min
The IABC EMENA PodcastThe EMENA podcast with Claudia Vaccarone on gender equality for media & communicatorsGender equality is finally getting the media it deserves. And that's where we start on this podcast. We talk with Claudia Vaccarone, one of IABC's best known members in EMENA who works as the Head of Diversity Programmes for Members at the European Broadcasting Union. The EBU released a seminal report in December on the state of gender parity in Europe's media. We ask Claudia about the findings of that report, and what communicators must also do to create equality in our own industry. Enjoy the podcast, and download the report at https://www.ebu.ch/publications/position-paper/guide/all-things-being-equal.
2020-02-1913 min
The IABC EMENA PodcastTim Salau On The Future Of Work And Internal CommsWe're rebooting our podcast series for this year. And we're starting with Tim Salau. Tim, nicknamed Mr. Future of Work, is the CEO & Founder of Guide, a social e-learning app helping high school students learn essential life skills from their favorite creators, he's worked with top Fortune 500 & hypergrowth companies: Google, Microsoft, Facebook, and WeWork championing innovation and inclusive technology.
We spoke on the role internal communicators play in creating an open, forward-looking environment in our workplaces. Hear Tim's advice on what we should be doing, and who is setting an example for others to follow.
2019-11-0319 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Social Leaders With Bob PickardOne of the most sought out experts in the area of leadership communications, Bob Pickard is often seen on Bloomberg and other media outlets sharing his views on the concept of "social leaders", executives who use social media to effective engage with employees and consumers. He joins the IABC EMENA podcast to talk about why we need to help our executives both understand why they should be on social media and how to make the most of these tools.
2019-06-2515 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Michael Ambjorn on how you can serve the industry through board serviceWe speak to arguably IABC EMENA's most famous member Michael Ambjorn, who explains why service on a board is the best way to both give back to the industry and also to grow as a communications professional. For more information about IABC EMENA and details on how you can stand for board nominations, go to https://iabcemena.com/blog/2019/04/27/do-you-want-to-make-a-difference-to-the-profession-stand-for-the-19-20-emena-board/
2019-05-1506 min
The IABC EMENA PodcastCommunicating through Purpose with EY's Lewis WoodwardCommunicating through Purpose with EY's Lewis Woodward by IABC EMENA
2019-05-0722 min
The IABC EMENA PodcastNeil Griffiths on why you should serve on the IABC EMENA boardIABC EMENA's former chair Neil Griffiths shares why you should stand for a board role with the world's largest family of communicators.
2019-05-0500 min
The IABC EMENA PodcastJoss Mathieson And Perspectives On Internal CommunicationsOne of our EMENAComm keynote speakers was Joss Mathieson, the founder and director of Change Oasis. Joss spoke eloquently about his experiences heading up internal communications at companies such as GlaxoSmithKline. He joins us on the podcast to talk about managing change, how technology can help, and why internal communicators should be the "Rock Stars" of the communications industry.
2019-03-2114 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Maysoun Ramadan On Showing Communications ValueCommunication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She shares insights on the podcast today as to how we can prove our strategic worth.
2019-02-0907 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Casilda Malagon On The Importance Of Sustainability To CommunicatorsLet’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter to us all.
2019-02-0706 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Digital Marketing And Communications With Jasna SuhadolcHow many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a best-in-class digital marketing strategy. Today she joins us on the podcast to give us a taste of what to expect.
2019-02-0409 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Social Media Listening And Engagement With Laila MousaFor brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their target audience.
So how can brands rethink the traditional use of social media and harness its true power for a holistic and effective communications strategy? Meltwater's Laila Mousa will be talking at EMENAComm on how brands can use social media listening to turbocharge their comms strategy. She talks to us o...
2019-02-0308 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Communications In A Global Landscape With Muriel PineauGlobalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her presentation at EMENAComm on how communicators can and should adapt to communicating in a global landscape. Enjoy the podcast and see Muriel in Bahrain on the 11 February at EMENAComm.
2019-01-3108 min
The IABC EMENA PodcastThe IABC EMENA Podcast On How To Make Your Leaders Great Communicators With Colin HatfieldCommunication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can deploy with leaders to help them be more effective, inspiring and influential communicators and engage more strongly and productively with their teams. Today, he gives us a sneak peak into his session on the podcast.
2019-01-2709 min
The IABC EMENA PodcastThe IABC EMENA Podcast On The Rise Of Brand Journalism With Gay FlashmanIn today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. Former journalist Gay Flashman will be at EMENAComm to share her thought leadership on how brand journalism can play a part in any communications. Today she shares insights on the role brand journalism is playing in making communications more effective. Enjoy the podcast and see...
2019-01-2413 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Reputation Drivers With Matt PainterWe all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawing on Ipsos’s latest global research, including: the findings from our 2018 ‘Reputation Council’ study. Today, Matt talks about how reputation drivers are shifting and why consumers are demanding more from the brands and organizations that they are dealing with. Enjoy the podcast, and see Matt at EMENAComm in Bahrain...
2019-01-2008 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Monaem Ben Lellahom On The Importance Of Sustainability To ReputationA pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He'll be sharing unique insights at EMENAComm on pioneering research into sustainability and CSR trends across the Middle East and Africa. Enjoy the podcast and see Monaem at EMENAComm this February in Bahrain.
2019-01-1713 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Goal - Setting Success With Jan SpenceResearch shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress.
Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how to develop a game plan and maintain momentum to achieve their goals and objectives. She joins us today on the podcast to give us a taste of what to expect in February.
2019-01-1409 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Adrian Cropley On Artificial IntelligenceWe're in for a treat at EMENAComm. IABC’s past global chair and the CEO of the Centre for Strategic Communication Excellence, Adrian Cropley will be sharing his insights on how Artificial Intelligence will change the communications function, and what we need to do to prepare for this change. Today he joins us on the podcast to give us a glimpse into what AI means for us and what we should be doing to get ready for this shift in communications.
2019-01-1010 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Dr Rajeev Kumar On The Use Of MetaphorsMetaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a teaser into his talk, and discusses what we can all do to make the most of metaphors in storytelling.
2019-01-0715 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Darren Briggs On Cutting Through The NoiseThe many competing demands for our attention can feel like a wall of noise, making it hard to pick out the really important messages that we need to hear. For example, research shows that Google is a more credible source of information than CEOs and, with trust in society at a low point, leaders are struggling to be heard. So how do both leaders and employees get heard? Drawing on extensive experience and case studies, Darren Briggs will be running an exclusive workshop at EMENAComm. Today he talks on the podcast, to give us a taster of what is to...
2019-01-0309 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Cameron Craig On Comms Lessons From AppleIt's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. He joins us on the podcast to share a...
2018-12-2908 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Daniel Schraibman On Modern CrisesWho doesn't love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel joins us on the podcast to discuss modern-day crisis issues and how we need to respond. Join him in Bahrain this February, and enjoy the podcast!
2018-12-2909 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Tasneem Chopra On Communications And DiversityDiversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia's leading consultants on the issue, joins us on the podcast to talk about what she will be presenting at EMENAComm, and why we need to rethink communications to promote successful models of diverse and inclusive practice.
2018-12-2708 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Monkeys And Psychopaths With Ogilvy's Joe And NickEmotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help us develop a better understanding of how to connect with people, either through the written word or face to face. Enjoy the podcast, and see them in Bahrain this February
2018-12-2410 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Leadership Communication With Dr Sedef KabaşCommunication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey's leading communications trainer, Dr Sedef Kabaş talks about how we can help our leaders become more effective communicators. Dr Sedef will be joining us at EMENAComm, where she'll be going in depth into the five traits that we need to share with our leaders. Enjoy the podcast and join us in Bahrain this February.
2018-12-2009 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Listening With Howard Krais, Kevin Ruck And Mike PounsfordListening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of minutes to listen to them talk about why listening matters more than ever, and what you can expect from their session in Bahrain.
2018-12-2017 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Purpose With Aimee DuBruleWith expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this transformation so that your company will thrive in a rapidly evolving competitive landscape. Join us for this taster podcast on what purpose should mean in today's world.
2018-12-1709 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Dan Penton On The Impact Of Good PlanningWho loves planning? Who has the time to plan? One person who'd say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins us on the podcast to talk about how and why we should focus more on planning.
2018-12-1310 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Hanisha Lalwani On The Importance Of Saying NoSaying no can sometimes be the hardest thing to do, especially in certain markets and culture. One of the Gulf's rising communicators and an EMENAComm plenary speaker, Hanisha Lalwani talks to us about the importance of pushing back and saying no. She's also promised to run a session at EMENAComm on how to say no. Listen to her insights, and join her in Bahrain this February.
2018-12-0906 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Fady Ramzy On Tech In CommsTechnology is transforming our lives, and how we communicate. But with there being so many solutions and different innovations, where should communicators begin to look for the right tech that will improve their abilities and outcomes? EMENAComm speaker Fady Ramzy talks us through his suggestions, and shares insights into what he will be talking about at EMENAComm. Enjoy the podcast and see you in Bahrain.
2018-12-0608 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Georgia Halston On Digital MarcommsAt EMENAComm, we'll be encouraging our attendees to think differently about communications. Georgia Halston, the Founder and Director of digital marketing agency Halston Marketing, will be talking about why communicators need to embrace online marketing if they want to transform their internal communications. Listen to the podcast, and meet Georgia at EMENAComm this February in Bahrain.
2018-12-0210 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Brad Jennings On How People Change ThingsOn today's podcast we speak to EMENAComm speaker Brad Jennings on why we need to put people and their stories at the heart of communications. Brad is the producer and host of People Change Things, a podcast platform that shares stories about people who are doing something to build a better world. Brad also shares his view on how we need to change our own mindset when it comes to shifting from tactics to strategy. We hope you enjoy this taster of Brad's presentation; join him at EMENAComm in Bahrain this Feb 11 and 12.
2018-11-2912 min
The IABC EMENA PodcastThe IABC Podcast With Kate McNamara On Leadership CommunicationsWe're going to be joined at EMENAComm by Kate McNamara, IABC APAC Board member and one of Australia's leading communicators. Kate will be talking about how we can build a team of leadership communicators, and the steps you can take to transform your leaders' and your company's communications. Kate talked us through what to expect in Bahrain this February on the podcast. Join her at EMENAComm and book your ticket at www.emenacomm.com.
2018-11-2610 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Mark Hannant On Communicating Across CulturesMany of us work across culturally diverse geographies and organizations. And yet, we rarely discuss how to avoid culture clashes when it comes to engaging with our culturally-diverse groups. Mark Hannant, the managing director of Mumbai-based agency Magenta, will be joining us at EMENAComm to share his experiences in communicating with different cultures. On the podcast he talks about how we can communicate better with diverse groups, and how we need to develop our own cultural intelligence. Enjoy the podcast, and meet Mark in Bahrain this February.
2018-11-2212 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Jon Hammond On Executive PresenceDo your executives fear the stage? Are they averse to public speaking? Former BBC journalist and media trainer to business leaders, Jon Hammond will be speaking on how you can improve your executive's on-stage presence at EMENAComm. He shares with us a taster of his session on today's podcast. Join him and hundreds of communicators at EMENAComm this February in Bahrain. Till then, enjoy the podcast and subscribe so you never miss an episode.
2018-11-1909 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Klavs Valskov On Transformational CommsOne of our keynote speakers is an IABC favorite. Klavs Valskov is a former IABC EMENA Chair. He will be joining us all in Bahrain to talk at EMENAComm about how he led the GE Oil & Gas Baker Hughes merger through a transformational shift, both internally and externally. The aim was to win the support of both employees and customers, as the company sought to achieve its vision of becoming the world's first digital industrial oil and gas company. Listen in, and then come along to EMENAComm to hear Klavs tell the full story.
2018-11-1511 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Sean Trainor on Purpose and Passion in Internal CommsWe are starting our EMENAComm podcast series, dedicated to telling the stories behind our speakers and their topics. We're beginning with internal communications specialist Sean Trainor, who is speaking about purpose and passions. Sean explains how he entered the industry, how IC can be promoted in the Middle East, and why purpose and passions are so important to your employees. Listen, enjoy and see you in Bahrain.
2018-11-1209 min
The IABC EMENA PodcastThe IABC EMENA Podcast On Certification With Michael NordThis week we're joined by everyone's favorite IABCer, Michael Nord, to talk about why he decided to get certified. Michael explains why certification matters to all of us, both for development as well as for raising standards. And Michael talks us through his own personal experience. We will be holding certification exams during EMENAComm in Bahrain, so get in touch if you're interested in signing up for either the Communication Management Professional (CMP) or Strategic Communication Management Professional exams.
2018-11-0913 min
The IABC EMENA PodcastThe IABC EMENA Podcast With András Vicsek & OrgmapperThis week we spoke to András Vicsek, the Co-Founder of Maven7 and the man behind Orgmapper, a tool that helps communicators identify change agents and accelerate change. András talks about informal networks and shares insights on why these people matter to internal communications, and how to find them. Enjoy the podcast, and sign up so you're always informed on communications across EMENA.
2018-11-0114 min
The IABC EMENA PodcastThe IABC EMENA Podcast - the EMENAComm Teaser with Stephen WelchWe caught up with Stephen Welch, the lead organizer for EMENAComm, our first ever event in the Gulf. Ahead of the launch of the full agenda in the coming week, Stephen shared a peak at the speakers, topics and issues that we should all be looking forward to prior to February. Enjoy the listen, and stay tuned for the announcement of the full agenda at the start of November.
2018-10-2609 min
The IABC EMENA PodcastThe IABC EMENA Podcast With Sheila Parry & PRIDEFollowing her groundbreaking work on employee culture, we spoke to long-time IABC EMENA supporter Sheila Parry on the launch of her book, "Take PRIDE", the thinking behind this business model and the response to PRIDE at the recent IABC UK event. Sheila talks us through how PRIDE - Purpose, Reputation, Integrity, Direction and Energy - can create a work environment where people respect each other, understand and share goals, want to contribute and know that they are valued. Enjoy the listen and remember to subscribe to our weekly podcasts.
2018-10-2117 min
The IABC EMENA PodcastThe IABC EMENA Podcast on the media/PR relationship with Scott Shuey & Ed ClowesThe past week hasn't been the best for media in the region. We sat down with Scott Shuey and Ed Clowes from Gulf News to talk about why the media matters and how PR people can improve their engagement with the media. IABC is an organization that is committed to a free press globally.
2018-10-1117 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Dawn Metcalfe and HardTalkCommunicators often talk about speaking truth to power; the reality is that we find it difficult to address sensitive issues directly and openly. We sat down with Dawn Metcalfe, the managing director of consultancy PDSi and the author of the book and training course HardTalk, on how we can encourage and promote environments where people feel comfortable talking about the challenges they and the organization are facing. Enjoy the podcast, and subscribe to ensure you never miss an episode.
2018-10-0412 min
The IABC EMENA PodcastThe IABC EMENA Podcast with the Holmes Report's Arun Sudhaman on the Future of PRThe IABC EMENA Podcast caught up with Arun Sudhaman, the CEO of the Holmes Report, who talked about his views on the state of the industry, and advice for where communicators should invest in when it comes to being prepared for the future of the industry. Arun also discusses public relations in emerging markets, and how communicators in mature markets can learn from their colleagues across the developing world.
2018-09-2907 min
The IABC EMENA PodcastThe IABC EMENA Podcast on Narrative Building with Stuart MaisterWe were joined at EMENA Leadership Institute by Chief Storyteller Stuart Maister, who shared his process of how best to develop a story. He sat down with us to talk about narrative building and the importance of values to today's audience. Enjoy the podcast and subscribe.
2018-09-2110 min
The IABC EMENA PodcastThe IABC EMENA Leadership Institute Podcast with Lina JakučionienėWe're at Leadership Institute and we recorded a special podcast with Lina Jakučionienė, the chairwoman of the Lithuanian Communications Association and EACD Ambassador in Lithuania. Lina spoke to us about leadership in the industry, how the profession is developing in the Baltics, and her advice for young communicators.
2018-09-1510 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Andrius Grigorjevas on lessons from the gaming industryOne of our stand-out speakers at this year's EMENA Leadership Institute was Andrius Grigorjevas. Andrius spoke in depth about the gaming industry, a business which made more than US$100 billion last year. He shared a number of lessons that communicators can adapt from the gaming industry. In the podcast Andrius shares his views on concepts such as the extended product lifecycle of games, how game developers manage communities, and how games leverage engagement mechanics such as in-game rewards. We hope you enjoy the podcast as much as we did speaking to Andrius.
2018-09-1410 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Siemens' Ophelie Janus on Creating an Employee Social Advocacy ProgramThis week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
2018-09-0712 min
The IABC EMENA PodcastThe IABC EMENA Podcast with Steph Bridgeman on the values you need to drive MeasurementThis week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.
2018-08-3112 min