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The FIR Podcast Network Everything FeedCircle of Fellows #118: Communication LeadershipCommunication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership, setting standards, sharing best practices, and elevating the profession as a whole. Whether managing teams, advising the C-suite, or championing industry progress, communication leaders are essential in building trust, driving alig...2025-07-181h 00FIR Podcast NetworkCircle of Fellows #118: Communication LeadershipCommunication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership, setting standards, sharing best practices, and elevating the profession as a whole. Whether managing teams, advising the C-suite, or championing industry progress, communication leaders are essential in building trust, driving alig...2025-07-181h 00
Circle of FellowsCircle of Fellows #118: Communication LeadershipCommunication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership, setting standards, sharing best practices, and elevating the profession as a whole. Whether managing teams, advising the C-suite, or championing industry progress, communication leaders are essential in building trust, driving alig...2025-07-181h 00Circle of FellowsCircle of Fellows #115: Communicating Amidst the Rise of Misinformation and DisinformationMisinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated content muddying the information landscape, today’s communicators must be equipped to navigate a world where truth competes with convincing fiction. In this live-streamed conversation, Fellows of the International Association of Business Communicators (IABC) explored how generative AI is accelerating the spread of false and misleading content—and what com...2025-04-171h 00
In Development PodcastIn Development Episode 50: Revitalizing Downtown Edmonton: Leadership and Vision with Puneeta McBryan, EDBA CEOJoin us for an engaging episode of the In Development podcast as we welcome Puneeta McBryan, CEO of the Edmonton Downtown Business Association (EDBA). Puneeta stepped into her role in December 2020, navigating the challenges brought on by the COVID-19 pandemic. As a leader and connector, she collaborates with government bodies, the private sector, arts and cultural organizations, post-secondary institutions, and social services to foster vibrancy and economic prosperity in Edmonton's downtown. Her efforts have earned her recognition as the Inspired Leader of the Year by IABC Edmonton, one of Edmonton’s Top 40 Under 40 by Edify Magazine, and the recipient of...2024-07-051h 03
Communicate Like You Give A DamnBeyond Land Acknowledgement With Elizabeth BunneyLet the enlightenment begin! On this episode of Communicate Like You Give A Damn, host Kim Clark is joined by Elizabeth Bunney, a third generation Métis citizen with Cree/Polish/Irish & English descent. Together, they have an impactful conversation about indigenous history and provide an introspection on being white-presenting. Elizabeth also gives her expert advice to communicators as it relates to land acknowledgement and how they can make a commitment to learning and doing better. They also beg the question, “what else can communicators do.” Listeners will also get a lesson on what makes an indigenous community and how U...2023-09-0549 min
The Inner Circle with Carrie DollMidlife: A COVID Anthology with Sarah Chan and Jhen PabillanoSarah Chan and Jhen Pabillano have stories to tell, and know others whose stories held power, meaning, and insight. 20 years ago, they met at The Gateway, a student newspaper at the University of Alberta, where both nurtured their passion to stand against the grain of what's popular and talk about what they felt was important. What started as an idea to reconnect with Gateway alumni turned into a new passion project cultivated by newfound time as a result of COVID and the desire to reconnect and tell stories with old friends. These are the stories of people entering their...2021-04-2056 min
PodCatalyst: The Official Podcast of IABCThe balancing act of a campaign that needs to be effective without alienating audiences. Ep. 224Welcome to episode 224 of the IABC International Podcast. On this episode The City of Edmonton's Andrea Soler and Matthew Gresiuk from Sticks and Stones join us to speak about how city hall engaged with the citizens of Canada's oil patch on the hot button topic of the environment.
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IABC members benefit from so many opportunities throughout the organization. One of them is to contribute to Catalyst by writing influential articles that members and visitors to the IABC website from across the world will benefit from.
Check out the article from the author of...2020-05-1223 minPodCatalyst: The Official Podcast of IABC“The mind is not a vessel to be filled, but a fire to be kindled.” ― Plutarch #IABCmentoringEpisode 7 is here and so is Michael Nord, SCMP. Dan and Michael took some time out at Leadership Institute to chat about the excitement surrounding mentoring.
If you're a chapter leader, then click on this link ( https://www.iabc.com/leader-centre/run-your-chapter/mentoring/ ) to access the mentoring section on Leader Centre. You will need to be logged in to the site. Or you can navigate to Leader Centre - Run your chapter and click on mentoring.
If you're looking to develop as a professional, consider mentoring as a way to grow. Both mentors and mentees benef...2019-04-0408 min
IABC Edmonton Podcast023 The state of digital journalism - Mack Male, Taproot PublishingThe economics of journalism remain in flux, and that is having repercussions on both paid and earned media. As the tech giants have gobbled up advertising dollars, we're seeing a shift in journalism toward direct reader support. This has implications that you need to consider. It means utilizing the digital means of production and distribution at your disposal to tell your own stories is more necessary than ever, but that's not enough. How can you ensure others will pay attention to you in the future?
IABC Edmonton Past President, Marvin Polis, interviewed keynote speaker Mack Male from Taproot Publishing at...2018-12-1014 min
IABC Edmonton Podcast022 Journalism and the shifting communications landscape - Barbara ReyeltsIABC Edmonton partnered with MacEwan University Bachelor of Communication Studies to bring our members the opportunity to learn from internationally acclaimed journalist Barbara Reyelts on October 12, 2018.
Reyelts hosted a professional development session titled "The Shifting Communications Landscape" at MacEwan University specially for IABC Edmonton members. This session focused on how the changes in communication and technology directly impact our profession – something each of us is facing in every industry.
IABC Edmonton Past President, Marvin Polis, caught up with Barbara after the event to bring you this summary of her talk.
TO SUBSCRIBE TO THE IABC EDMONTON PODCAST
Search for IABC Ed...2018-12-1019 min
IABC Edmonton Podcast021 Risk Communication - Regina Lundgren and Andrea McMakinIn this episode of the IABC Edmonton podcast, Past President, Marvin Polis, interviews authors Regina Lundgren and Andrea McMakin about their book, Risk Communication - a handbook for communicating environment, safety and health risks. Be sure to listen to the end to learn how you can enter to win a free copy of the book.
TO SUBSCRIBE TO THE IABC EDMONTON PODCAST
Search for IABC Edmonton in iTunes, Apple Podcasts, Soundcloud or your podcast app.2018-11-1417 min
IABC Edmonton Podcast020 Nailing your media pitch - Shawna Randolph, CTVAs you plan your fundraiser, festival, or company announcement, are you confident you know how to get the right media out to your event?
At the June 2018 professional development session, Shawna Randolph, co-host of Alberta Primetime and founder of Shawna Randolph Communications, co-presented with other IABC Edmonton members about planning, delivering and reporting on media events.
IABC Edmonton Past President, Marvin Polis, interviewed Shawna before the event.
TO SUBSCRIBE TO THE IABC EDMONTON PODCAST
Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.2018-09-1310 min
IABC Edmonton Podcast019 Changing culture through meaningful conversations - Shauna Lowry, SuncorSafety is a top priority and a large part of corporate culture. This is no exception for Suncor Energy, who as a result of several serious safety incidents, implemented a cultural change at its oil sands operations. Leadership and communications played an important role in making that shift.
In this IABC Edmonton podcast episode, Past President Marvin Polis talks to Shauna Lowry, Manager, Employee & Sustainability Communications at Suncor Energy. Shauna pulls from Suncor’s own experiences to help us all understand how we can leverage the power of meaningful, two-way conversations to shift corporate culture.
TO SUBSCRIBE TO THE IABC ED...2018-05-0509 min
IABC Edmonton Podcast018 Creating an award-winning integrated marketing strategyAs communicators, our goal is to tell our story in such a way that our target audience hears it, understands it and is motivated by it to take action. But in a world with more marketing channels than ever before:
- How do you know which channels to utilize for your audience?
- What’s the right blend of traditional and digital media?
- How do you tie together your channels, messaging and timing into one cohesive strategy?
In this professional development session, Catrin Owen, CEO of Calder Bateman, was joined by Linda Hoang, Digital Strategist at Calder Bateman, and th...2017-11-0810 min
IABC Edmonton Podcast017 Employee engagement through digital media - Johanna Dietrich and panelIt’s no secret that an engaged workforce is the heart of a successful organization. The employee communications function plays a strong role in supporting engagement through information sharing and communicating the culture. Sounds simple, but how does it all come to life?
Learn from a panel of employee communication professionals how they leverage digital communication channels and tools to help drive engagement and culture.
Past President, Marvin Polis chatted with panel moderator Johanna Dietrich after the October 2017 professional development session and recorded this podcast episode for IABC Edmonton members.
TO SUBSCRIBE TO THE IABC EDMONTON PODCAST
Search for IABC Ed...2017-10-0613 min
IABC Edmonton Podcast016 Employee Advocacy: Mobilizing employees to tell the brand story - Michael BritoIn IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company.
Past President, Marvin Polis chatted with Michael after the event and recorded this interview with the acclaimed digital strategist, author, TEDx speaker and adjunct professor.
TO SUBSCRIBE TO THE IABC EDMONTON PODCAST
Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.2017-10-0513 min
Seen and Heard in EdmontonEpisode 74: Sylvia SchneiderMeet Sylvia Schneider, co-host of the Equinely-Inclined podcast for Canada's horse community, and a pioneer of Alberta podcasting. Sylvia wanted to do a podcast before the concept was even a gleam in anyone's eye — she just didn't know that was the name for what she wanted to do. She started finding fellow horse-lovers on message boards, before the World Wide Web made it so much easier for us to connect with each other. And she started a blog, for which she would interview people in the equine community. "I always thought it would be so muc...2017-09-1134 min
IABC Edmonton Podcast015 Corporations aren't people, so how can they be social? - Marc GordonThe Forward Thinking workshop event was hosted by IABC Edmonton, Digital Alberta and nForm. This half-day was packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience. From the love-hate relationship between organizations and social media, to website usability and the bottom line, the workshop's sessions featured presenters and panelists who have led the charge on digital for their organizations.
Listen to our podcast interview with keynote speaker, Marc Gordon. Marc talks about how companies aren’t social. People are social. That’s why it’s so important for your company to kno...2017-04-2811 min
Monetizing Your Creativity - Pursuing a career in film, television, writing, theatre, music & design with your talents125 HiatusHello everyone and welcome to another episode of Monetizing Your Creativity. I’m your host Marvin Polis. This is actually going to be a very short episode because I’m here to let you know that our podcast is going on hiatus for a while.
In the meantime, we’d like to suggest that you dive into the archives for some inspirational episodes to help you launch and leverage your creative career. With 125 episodes, there’s something for everyone. Even if an episode seems like it might not apply to you, there are universal lessons everywhere. So for instance, if you’re a...2017-03-2501 min
IABC Edmonton Podcast014 Influence - Jonah Berger, New York Times best selling authorIn this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popu...2017-02-0715 min
IABC Edmonton Podcast013 Strategic Communication - Colin Babiuk, MacEwan UniversityThis episode of the IABC Edmonton podcast is all about strategic planning as past president Marvin Polis interviews Colin Babiuk from MacEwan University’s Public Relations Program.
Colin Babiuk, MA, APR, FCPRS, is the Faculty and Curriculum Coordinator for the PR Program at MacEwan. Colin has more than 27 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations and marketing.
Colin holds a Diploma in Advertising and Public Relations, a Graduate Certificate in Public Relations Management and a Master of Arts in Professional Communication. He is a me...2017-02-0314 min
IABC Edmonton Podcast012 United Breaks Guitars: A customer service message goes viral - Dave CarrollIn this special episode of the IABC Edmonton podcast, past president Marvin Polis interviews Dave Carroll about his iconic viral video United Breaks Guitars.
As you’ll probably remember, Dave’s video caught the world by storm and became one of the top 10 videos that year on Time Magazine’s list of viral videos. Dave says it all started when United Airlines broke his expensive guitar and then mishandled the customer service. This is Dave’s story.
You can learn more about Dave Carroll at:
davecarrollmusic.com2016-12-1710 min
IABC Edmonton Podcast011 Leading When You're Feeling Burnt Out - Tammy DewarWhile some may think of leadership as a position, it is actually a choice we make every day. Leadership requires that we bring our best to every situation, a challenging proposition in today's work world.
In this episode of the IABC Edmonton Podcast, past president Marvin Polis talks to Tammy Dewar about new ways to think about and re-ignite your leadership. Get a renewed sense of your own leadership and ideas for how you can continue to develop it and make a difference in your life and in the lives of those around you.
Learn about:
- The role of...2016-12-0312 min
IABC Edmonton Podcast010 The Changing Face of Government Relations - Kristin AndersonThe May 2015 election of Premier Rachel Notley in Alberta has represented a significant shift in the tone, priorities and style of the provincial government. At the federal level, the Justin Trudeau-led Liberals came to power last year as well. Both governments are putting a priority on gender parity and diversity. "Because it’s 2016" was the simple rationale that the Prime Minister responded to when asked about the diversity of his first Cabinet.
At the October 2016 IABC Edmonton professional development session, Kristin Anderson of Global Public Affairs spoke about the impact the shifts at both the federal and provincial levels mean fo...2016-10-2708 min
IABC Edmonton Podcast009 Content Marketing - Adam Rozenhart and panelLast year, leading brands spent nearly a third of their budgets on content marketing. In our digital landscape, effective content is becoming increasingly important. What makes a good content strategy? How can you develop a compelling editorial mission? What's the best way to build an audience?
IABC Edmonton and our friends at Digital Alberta hosted a professional development session to help you discover everything you've always wanted to know about digital content strategy but were afraid to ask.2016-06-1709 min
IABC Edmonton Podcast008 Shaping Digital Strategy - Robert ValpyIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Robert Valpy (Postmedia Edmonton) was one of the presenters for the session: Shaping your organization's digital strategy.
Change means opportunity. As technology transforms our profession, savvy communicators are using their digital skills to influence their organizations and advance their careers. This session answered two questions: the first is how can we influence our organization’s digital strategy? The second is more ambitious: can our knowledge and experience with digital get us a seat at the big strategy table?2016-06-0908 min
IABC Edmonton Podcast007 Introduction to Analytics - Tim SchneiderIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Tim Schneider (University of Alberta) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.2016-06-0307 min
IABC Edmonton Podcast006 Introduction to Analytics - James KlassenIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
James Klassen (Alberta Motor Association) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.2016-05-2809 min
IABC Edmonton Podcast005 Introduction to Analytics - Dana DiTomasoIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.2016-05-2107 min
IABC Edmonton Podcast004 Cutting through the clutter with storytelling - Noel AmanteWe are bombarded with over 10,000 images a day. Whether it's the billboards and signs we see on our drive to work, or the flood of ads, notifications, feeds, or messages we see on our digital devices, the fight for audience attention is growing more difficult.
Join IABC Edmonton Past President, Marvin Polis as he interviews Noel Amante from V Strategies about the most effective creative visual tools and techniques to deliver content to your audience and support your communication objectives.
Noel Amante has been the Director of Business Development, as well as a Visual Communication Advisor for V Strategies Inc...2016-05-1410 min
IABC Edmonton Podcast003 Becoming a Digital-First Communications Team: Jennifer MitokIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Jennifer Mitok was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked about the challenges, pitfalls and rewards of leading their organizations into the digital age.
Jennifer Mitok is an Assistant Director of Communications with Alberta Environment and Parks where she oversees a team of digital content, technology and social media specialists. Jennifer’s professional background includes experience in web and mobile app development, communications and social media strategy and mo...2016-05-1013 min
IABC Edmonton Podcast002 Becoming a Digital-First Communications Team: Matt BrownIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Matt Brown was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked about the challenges, pitfalls and rewards of leading their organizations into the digital age.
Matthew is currently the Web and Digital Media Manager at Servus Credit Union, and recently joined the newly formed Digital Banking team. For the past six years, he has been at the center of the marketing department's transformation from being a traditional marketing team...2016-05-1009 min
IABC Edmonton Podcast001 Earned Media: Karen UnlandEarned media remains valuable, whether it’s for your clients or for your own company. What are some of the strategies we can use today during Edmonton's recent changes in local media to have our stories told? Karen Unland discussed how this will change the way communicators pitch stories. No matter who is being pitched to, it’s more important than ever to think like an entrepreneur.
Karen Unland is building her own media company after many productive and instructive years in mainstream newsrooms. She spent 14 years at the Edmonton Journal as a reporter and in various editorial roles, then left...2016-03-2807 min
The VoiceThe Voice Episode 64: Open Data for Change with Chris MooreThis week on The Voice, our host Alex Reid sits down with the Chief Information Officer at the City of Edmonton, Chris Moore. Chris spoke at the Public Sector Social Media Conference in Ottawa in November. He shared his organization’s experiences with change as well as the need to address issues around culture and innovation.
In this episode, Chris shares examples of his innovative social media work and what he’s accomplished at the municipal level. He gives examples of how Edmonton uses social networks and open data to create change.
...2013-12-1008 minThe VoiceThe Voice Episode 64: Open Data for Change with Chris MooreThis week on The Voice, our host Alex Reid sits down with the Chief Information Officer at the City of Edmonton, Chris Moore. Chris spoke at the Public Sector Social Media Conference in Ottawa in November. He shared his organization’s experiences with change as well as the need to address issues around culture and innovation.
In this episode, Chris shares examples of his innovative social media work and what he’s accomplished at the municipal level. He gives examples of how Edmonton uses social networks and open data to create change.
...2013-12-1008 min