Shows
Level Up Your Marketing with Vicki & LauraSeason 4 SummaryThis season's Level-Up Your Marketing podcast has been a fun ride and in this episode we look back at all of the tools and tactics we've discussed and how it fits into the bigger picture.
Although it's the season finale it's a great place to start - you can pick and choose which episode to listen to next! Enjoy.
Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.
If you like this and want to work with Vicki & Laura, you'll find them at...2021-04-0241 min
Level Up Your Marketing with Vicki & LauraThe Measure of SuccessAre you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well?
In this episode we'll talk through why it's important to keep an eye on your marketing numbers so you can be sure that you're not spinning your wheels with no return or reward. Marketing can be time consuming, and you want to know that it's paying off.
So please lean in, listen in and level up!
Have marketing questions? Drop us a note...2021-03-2642 min
Level Up Your Marketing with Vicki & LauraEpisode 11. The Value of Thought LeadershipYou've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and insight.
Listen in to learn how YOU can become a thought leader in your space.
Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to ch...2021-03-1941 min
Level Up Your Marketing with Vicki & LauraEpisode 10. How to Handle Bad - When it all Goes Wrong!Vicki and Laura are not all about doom and gloom but in this episode you’ll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it will likely feel worse than it is.
Tune in to know how to react and how to prepare for when it seems like the ‘sky is falling’!
Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.
If you like...2021-03-1241 min
Level Up Your Marketing with Vicki & LauraEpisode 9. Think Like a JournalistOnce you know how journalists think you will never need to pitch again!
Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura will help you get there.
As former journalists with several years of experience, we share writing tips and thoughts on how to ‘hook and keep’ your reader or viewer engaged from one paragraph to the next.
A journalist knows what makes a good story and what people want to read and hear about.
Sit back, listen in an...2021-03-0643 min
Level Up Your Marketing with Vicki & LauraEpisode 8. Publish Your GiftAll successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing clients?
Lean in and listen in to this episode for ideas on how to publish your gift so that you can make a difference with what you do, for even more people.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with...2021-02-2642 min
Level Up Your Marketing with Vicki & LauraEpisode 7. Surprise and Delight for LoyaltyYou're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we share a little insider information about the value of surprise and delight and why it should feature in your plans for 2021 and beyond.
We'll share ideas of how you can use this strategy and a good mindset to adopt when executing it. Tune in!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to...2021-02-1942 min
Level Up Your Marketing with Vicki & LauraEpisode 6. Everyone Has a Story, Tell YoursA kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became a television reporter and producer!
These are the stories of Vicki & Laura and in this show they'll help you define what makes up your own story, and they offer advice on how to use it effectively in your marketing.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.2021-02-1241 min
Level Up Your Marketing with Vicki & LauraEpisode 5. Fables, Fantasies and Folklore in MarketingSince time began storytelling has held a powerful place in communications. Stories can conjure images and feelings, trigger the imagination and inspire action.
In this episode we share some of the reasons that stories hold such power... listen in.
Once upon a time...
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing...2021-02-0541 min
Level Up Your Marketing with Vicki & LauraEpisode 4. The Power of CollaborationYou're sitting on a great business idea but you don't want to tell anyone in case they steal it and do it for themselves. In this episode of Level-Up Your Marketing we discuss how to get great value from collaborating on ideas, events, projects and promotions.
Our own personal story is one where our startup success was only possible through collaboration and today we're sharing many of the reasons why there is power in collaboration. So if you'd like to know more, lean in, listen and level-up!
Have marketing questions? Drop us a note on...2021-01-2945 min
Level Up Your Marketing with Vicki & LauraEpisode 3. Ready, Set, LaunchOne of the most commonly overlooked steps when launching a business or a new product is to first build your audience.
It can result in a failed launch and a broken spirit. In this episode we'll share more about this and other mistakes that when you're aware of the, you'll be able to avoid.
A launch campaign should be fun and exciting. Listen in to make yours more fun and fulfilling. We share stories and examples of the importance of testing your product or service before launch.
Plan for success… and enjoy memorable ef...2021-01-2245 min
Level Up Your Marketing with Vicki & LauraEpisode 2. Make a Plan and Get ResultsDid you know that 93% of New Year's resolutions fail by January 15?
How can we become more successful? It's no wonder dreamers get a bad name. Because dreams without plans are just that dreams, no action, just a wonderful wish.
So start this year by setting goals to achieve your dream, then make a plan to achieve those goals. That's what this episode is all about. It's exciting to think that we really can do whatever we set our intention to. 2021-01-1644 min
International Business Growth Radio Network1. SET YOURSELF UP FOR SUCCESS IN 2021 - VICKI ABRAHAM & LAURA BELL2021-01-1114 min
Level Up Your Marketing with Vicki & Laura4. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & Laura3. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1015 min
Level Up Your Marketing with Vicki & Laura2. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & Laura1. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & LauraEpisode 1. Set Yourself Up For Success in 2021It’s this time of year when we start thinking ahead - dreaming - planning - scheming! What can we manifest in the coming year?
Well we’re discussing exactly that in this podcast - what does it take to set yourself up for success this year? What kind of business are you shaping? How do you make that happen?
We’ll share with you what each show of the season will be about, to tease you with some fresh ideas. We’re live on IBGR radio each week and the show is released as a new po...2021-01-1045 min
Level Up Your Marketing with Vicki & Laura3. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura2. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura1. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0715 min
Level Up Your Marketing with Vicki & Laura3. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
Level Up Your Marketing with Vicki & Laura2. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
Level Up Your Marketing with Vicki & Laura1. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
International Business Growth Radio Network1. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELL2021-01-0714 min
International Business Growth Radio Network1. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAM2020-12-1014 min
International Business Growth Radio Network1. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELL2020-12-0814 min
Level Up Your Marketing with Vicki & Laura4. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLKeep in mind the five key principles to advertising when you set your strategy and you'll be on the road to success. We discuss them in this episode.
We also talk about a concept known as 'affective conditioning'... it's a simple technique that is widely used and may help you to level-up your ad campaigns.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.2020-12-0614 min
Level Up Your Marketing with Vicki & Laura3. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIf you're putting your advertising dollars into paid search rankings you may be alarmed to hear that 70-80% of users ignore sponsored search results.
So what's a business to do to get the results you want? Listen in for our discussion on effective advertising strategies.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club...2020-12-0614 min
Level Up Your Marketing with Vicki & Laura2. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIn this episode we debunk some myths around advertising - do you have the mindset that so many business people have around advertising?
Don't throw good money into what doesn't work, tune in, change a couple of things and start to enjoy better results.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2020-12-0614 min
Level Up Your Marketing with Vicki & Laura1. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLThere are so many ways to advertise, and in the next 4 episodes we explore which methods to use when and why.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!
https://www.twofouronetraining.com/level-up-league2020-12-0614 min
Level Up Your Marketing with Vicki & Laura4. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLDoes your website cover the Golden Rules and do you know that it's working for you?
Don't miss out on the straight forward fundamentals from this episode, that may just be the difference between good and GREAT!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...2020-11-2615 min
Level Up Your Marketing with Vicki & Laura3. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLEven if you have a website you're happy with, we invite you to listen in to this episode. Laura, the Queen of branding & design talks us through some key elements to ensuring your website is on brand and showing your business in the best possible light.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura2. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLAre you setting up your website and you find it all a bit overwhelming? We get it, you're in business to do what you do best and this website, tech, marketing may feel like a bit too much.
That's why we break it down for you in this episode into easy bite-sized info and next steps so you can avoid the overwhelm!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura1. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLYou may already have a website or perhaps as a startup business it's the next thing on your list.
In this show we talk about the basics of a great website, branding your site and some Golden Rules and Level-Up tips!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura4. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLWhen we're building lead lists it's easy to get caught up in the numbers but remember this. Every name on your list is a human with opinions, desires and needs. As marketers it's our job to help people see how what we do will meet their needs and improve some aspect of their life.
Tune in to this episode for a summary of relationship building and list building - oh, and take us up on the challenge at the end! Drop us a note on social media @twofouronebranding - and tell us what small things...2020-11-2615 minLevel Up Your Marketing with Vicki & Laura3. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLIf you want to know more about 'lead magnets' and be inspired with creative ways to use a webinar for list building, this is the episode for you.
Drop us a note on social media @twofouronebranding - we're happy to answer your marketing questions.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!2020-11-2614 minLevel Up Your Marketing with Vicki & Laura2. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLAre you effectively growing your list of leads so that you have a warm audience to email updates and promotions that generate client loyalty?
80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
Listen in to this episode for 10 Strategies to building an effective list and keep levelling-up your game!
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...2020-11-2614 minLevel Up Your Marketing with Vicki & Laura1. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLDid you know that worldwide, there are approximately 2.3 BILLION social media users and more than 3.8 BILLION email users?
In this show we talk about the power of email marketing and ways to grow your customer list and leads list, while developing a relationship with your audience.
Tune in to this podcast for Level-Up Tips for effective marketing that gets results.
Vicki & Laura facilitate online marketing training, coaching and a fun, engaged marketing club called The Level-Up League.
www.twofourontraining.com 2020-11-2614 min
International Business Growth Radio Network1. MAKE YOUR WEBSITE WORK FOR YOU - LAURA BELL AND VICKI ABRAHAM2020-11-2614 minLevel Up Your Marketing with Vicki & Laura4.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURAIn this episode we wrap up this 4-part show on how to Fast Track Your Social Media Success.
We hope you get some great ideas, inspiration and motivation and put it to good use to get the results you want!
Follow Vicki & Laura on FB & IG: @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura3.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURAWhen you're running a startup business there's always so much to achieve in a day.
In this episode we offer some time-saving tips for using social media effectively, and we cover some 'Do’s and Don’ts' that you'll be glad you know.
Follow us on FB & IG and let us know what you think. @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura2.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURASpending time on social media for business can sometimes feel like a worm hole, yet its an important part of marketing and branding.
In this episode we share how you can post with purpose and discuss some of the measurable outcomes that you can achieve when using social media well
We'll also share some Level-Up Tips for increasing social engagement. Tune in and let us know how it works for you.
Follow us on IG: @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura1.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURASocial Media can be a beast of a thing to master with its ever changing tech and trends. This podcast breaks it down nice and easy for those who are starting out in business and want to use marketing tools to get results.
You'll want to know what each social media platform is best for and who hangs out there… so you can reach your ideal client.
In the show we discuss some of the measurable outcomes that you can achieve when using social media well.2020-11-2414 minLevel Up Your Marketing with Vicki & Laura4. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURAWhat happens if you DON'T have a marketing plan? It's a serious question because many startups don't take the time to do it. Listen in if you dare!
If you like this podcast, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com 2020-11-1814 minLevel Up Your Marketing with Vicki & Laura3. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURAWhen you're setting up your marketing plan you are strategizing. Think of it as a simple three-step process.
RESEARCH: Know who you serve and what they want, know your competition. (WHAT)PLATFORMS & CHANNELS: How will you reach your target audience. (WHERE)CONTENT: Create your campaign, and schedule it in a calendar. (WHEN).
If you like this episode, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1814 minLevel Up Your Marketing with Vicki & Laura2. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURAIn tough economic times should you cut your marketing budget? Will you be left behind if you slow down your marketing? We speak to these questions in this episode and offer up some tips on what to spend your budget on when everyone else is tightening their belt.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1814 minLevel Up Your Marketing with Vicki & Laura1. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURAA marketing plan is your roadmap to success - and it saves a lot of time and tension by not feeling lost and overwhelmed!
Tune in to this episode to hear why it’s essential to have a marketing plan and to recognize how much time, effort, headaches, money and mistakes you will SAVE by having one.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1815 min
International Business Growth Radio Network1. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELL2020-11-1814 minLevel Up Your Marketing with Vicki & Laura4. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAWhen your customers feel that you understand them almost better than they know themselves, when you’ve established a deep level of trust with your clients, you've hit a sweet spot in marketing.
In business, good client relationships lead to increased sales and happy, loyal, repeat customers who refer more customers your way - which leads to a satisfying, fulfilling and profitable business for you; a winning combination.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit tw...2020-11-0414 minLevel Up Your Marketing with Vicki & Laura3. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAIf you’re like a lot of startup business owners who find yourself thinking... 'my marketing isn’t attracting the volume of customers I expected' or 'my ad copy is weak but I don’t know how to improve it', or 'I’m spending more on advertising and not getting the return I want', these are not uncommon concerns when you're starting out. This episode will ease your headaches when we share why that's happening!
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses a...2020-11-0414 minLevel Up Your Marketing with Vicki & Laura2. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAHave you heard about the 'halo effect' in branding? Listen in and you'll discover how it can play a role in the way our clients judge products and brands. Positive impressions go a long way in strengthening your brand, leading clients to be more likely to buy from you.
If you like this connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit twofouronetraining.com2020-11-0414 minLevel Up Your Marketing with Vicki & Laura1. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAAre you starting out in business and want to know how to identify your ideal client and your target market? This is the show for you. You’ll also come to understand why it is important to be clear on this and when you act on your new found clarity, you’ll experience the benefits that come from stepping into the shoes of your ideal client.
If you like this show, connect with us, Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership info, visit twofouronetraining.com2020-11-0414 min
International Business Growth Radio Network1.LEVEL-UP YOUR MARKETING - KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI ABRAHAM & LAURA BELL2020-10-3014 minLevel Up Your Marketing with Vicki & Laura4. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAFind out more about what your brand playbook is and why it's key to building a consistent brand. Building a playbook will bring clarity to you, and will easily communicate your brand to anyone you partner with - be that designers, web developers, social media managers, interns and more.
Connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2314 minLevel Up Your Marketing with Vicki & Laura3. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAIn this episode you'll hear about the power of the colour palette. Colors are important because they can evoke emotions and subconscious reactions. When you understand the psychology of colours your brand will be better positioned to be recognisable and memorable. You might be surprised by some of what you learn here.
Connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2314 minLevel Up Your Marketing with Vicki & Laura2. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAIn this podcast we talk about the 5 SMART principles of logo design. Whether you're designing your own or you're a startup business ready to brief a designer to get your logo designed, it's an exciting (and intimidating) task. After all, your logo is your brand identity right? Well, in part yes, and with these Level-Up tips on designing a SMART logo, you'll avoid some of the big mistakes people make without even knowing it.2020-10-2314 minLevel Up Your Marketing with Vicki & Laura1. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAWhat's in a name? And how important is your business name? Learn how Apple got its name - and more thought-provoking ideas in this podcast.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2114 minLevel Up Your Marketing with Vicki & Laura1. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAIn this episode we set up Show 2 in Season 3 with a look at your Brand Foundation. When your brand is what people say about you when you're not in the room, there's a lot to consider when you're building your brand. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura2. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAYour brand is "what people say about you when you're not in the room" and in this podcast we deep dive into this concept, asking you questions like - what do you want people to be saying about you, and how to set yourself up for a strong, impactful brand. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1515 minLevel Up Your Marketing with Vicki & Laura3. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAWe all have a favourite coffee shop that's our go-to place but what makes it better than all the other coffee shops in the area?
In this episode you'll get thinking about what makes your business stand apart from others in your industry, so you can build upon those qualities. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura4. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAYour Brand Foundation is built on your personal and professional values. In this episode we deep dive on how your values translate into good business. If you're looking for brand clarity, this is one not to miss. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura1.LEVEL-UP YOUR MARKETING – AN OVERVIEWWelcome to Level-Up Your Marketing, we're pleased to meet you. We're two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life. It doesn't take a special person to know marketing, anyone can do it if they know how. So grab a cuppa and a notepad, then sit back and enjoy the show!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura2.LEVEL-UP YOUR MARKETING – AN OVERVIEWThis Overview show is made up of 4 segments giving you a heads up on what's coming for Season 3. It's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura3.LEVEL-UP YOUR MARKETING – AN OVERVIEWThis is part 3 of the overview of Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura4.LEVEL-UP YOUR MARKETING – AN OVERVIEWThis is the fourth part of the overview show for Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 min