Shows
The IT Experts PodcastEP229 – Ask Stuart #19 – Help! …I’m Scared of Niching My MSP Marketing with Ian Luckett & Stuart Warwick Or more accurately, the fear of niching. It’s that internal tug-of-war between wanting more leads and being scared that if you narrow your focus, you’ll somehow lose out on opportunities. So in this episode, I turned the tables and interviewed my co-host Ian Luckett, who’s been doing some seriously powerful work with our clients on this very subject over the past 12 months. Let’s get this out in the open straight away – niching is not about turning people away or putting your business in a box. It’s about getting clear on who you help, how you...2025-04-2117 min
The IT Experts PodcastEP222 – STOP Attracting the Wrong People to Your MSP with Julie Hutchison & Ian Luckett Now, if you've ever been in the frustrating position of recruiting someone you thought was perfect for the job, only to find out they’re not the right fit at all, you’re not alone. This happens more often than you might think, and in today’s episode, we uncover exactly why MSPs keep attracting the wrong people—and more importantly, how to stop it from happening. Julie shares a story from a recent conversation with an MSP owner who was struggling to find the right person for their team. They needed someone dynamic, open to change, and capab...2025-02-2823 min
The IT Experts PodcastEP221 – Becoming B Corp… And the Difference It Made To My Business - Success Stories with Gildas Jones & Ian Luckett For those who aren’t familiar, B Corp is essentially a certification that demonstrates a company’s commitment to social and environmental responsibility. It’s often described as the gold standard for ethical business practices, ensuring that organisations consider the impact of their decisions on employees, customers, suppliers, the community, and the planet. It’s about running a business with integrity and proving that you’re doing the right thing—not just saying you are. Gildas explained that he’s always been passionate about running a business with strong values, prioritising ethical operations over simply making money. However, the de...2025-02-2118 min
The IT Experts PodcastEP220 – Improving Service Delivery in your MSP with Michelle Coombs & Ian Luckett One of the biggest takeaways from our conversation is that when clients say an MSP is “too expensive,” what they actually mean is that they don’t see the value in the service. This is a massive problem in the industry. MSPs often assume that if tickets are low and complaints are minimal, everything is running smoothly. But in reality, service delivery is about so much more than just fixing issues. It’s about building relationships, setting clear expectations, and continuously improving processes to meet client needs. Michelle Coombs quickly pointed out that the traditional people, process, and techn...2025-02-1423 min
The IT Experts PodcastEP219 – Want to Grow Your Business?... Then Leverage Your Team with Julie Hutchison & Ian Luckett One of the biggest challenges we see in the MSP space is that many business owners started their journey as technical experts. They didn’t necessarily set out to run a business – they just knew they were great at what they did and wanted to do it better than the company they worked for. The problem? Running a business requires a completely different skill set to just doing the technical work. At some point, every MSP owner reaches that moment where they realise they can’t do it all themselves. But that realisation often comes with frustration—because even when the...2025-02-0724 min
The IT Experts PodcastEP218 – How to Prospect on LinkedIn with Sam Rathling and Ian Luckett2025-01-3138 min
The IT Experts PodcastEP217 - Grow your MSP with Apple…Or Get Left Behind with Ben Greiner & Ian Luckett We began by addressing a common stigma: why so many MSPs avoid Apple devices despite their undeniable popularity and premium quality. Ben highlighted that while many MSPs are deeply rooted in the Microsoft ecosystem—largely due to its strong channel support and financial incentives—Apple has been quietly making significant inroads into the business world. In fact, as Ben pointed out, companies like IBM and Cisco have embraced Apple devices, with up to 60% of their employees choosing Apple when given the option. This trend is a clear indication that Apple is no longer just for creatives or niche markets; it’s...2025-01-2431 min
The IT Experts PodcastEP216 - IASME Security Update No 1 with Neil Furminger & Ian Luckett Neil starts by giving us a solid understanding of IASME’s pivotal role as the sole delivery partner of the Cyber Essentials scheme on behalf of the National Cyber Security Centre (NCSC). Working in close partnership with the NCSC and the Department for Science, Innovation, and Technology (DSIT), IASME ensures the consistency and credibility of Cyber Essentials across the UK. Neil explains how this collaborative effort aims to improve awareness, adoption, and implementation of essential cybersecurity measures, particularly for MSPs and their clients. One of the key points of our discussion is Neil’s emphasis on the neces...2025-01-1731 min
The IT Experts PodcastEP215 - How to Optimise Relationship and Revenue So Everyone Wins with Luis Giraldo & Ian Luckett Luis brings a wealth of experience from his time in the trenches as an MSP owner, and now as someone who works closely with MSPs worldwide. His approach challenges traditional thinking, offering a fresh perspective on what it truly means to partner with your clients. This isn’t just about delivering excellent customer service—it’s about creating meaningful, strategic relationships that foster long-term loyalty and, of course, consistent revenue. One of the standout points from our conversation was Luis's perspective on customer service. He argued that what many MSPs consider exceptional service—fixing issues quickly and meeting S...2025-01-1036 min
The IT Experts PodcastEP214 - How to Leverage LinkedIn In 2025 with Sam Rathling & Ian Luckett We kicked things off by addressing the ever-present mystery surrounding the LinkedIn algorithm. Sam’s straightforward advice? Stop blaming the algorithm for poor results. She explained that if your content isn’t resonating or your impressions are dropping, the issue likely lies with the content itself. Whether people are scrolling LinkedIn out of boredom or to sell something, your job is to create compelling, scroll-stopping content that connects with your audience on a human level. Sam emphasised the importance of moving beyond dull, uninspired posts and highlighted the need to produce value-driven, engaging material that appeals to your target mark...2025-01-0335 min
The IT Experts PodcastEP213 - Happy New Year 2025 with Stuart Warwick & Ian Luckett We kicked off the episode with a bit of festive banter about Christmas indulgences, proving that even between the mince pies and wine, we’re committed to helping you move your business forward. Stuart, ever the reflective one, shared his highlights of the year, starting with the remarkable growth of the MSP Growth Hub community. With nearly 50 MSPs now on board, the energy, vulnerability, and results in the room have been nothing short of inspiring. It’s a testament to the power of shared ambition and the results that come when business owners start thinking differently about their potential and...2024-12-2925 min
The IT Experts PodcastEP212 - A 2024 Podcast Year in Review with Ian Luckett & Stuart Warwick It’s been a busy year for Stuart and me, and we kick off the episode with some festive banter, steering clear of any Mariah Carey renditions—thankfully! Stuart reflects on how much we’ve achieved and the importance of this reflective time of year. Together, we unpack what made these five episodes so impactful and why they’ve captured the attention of our audience. Coming in at number five, we discuss Episode 168 with the brilliant Claire Jenks, titled “So You Think You're Busy? How to Get Out of Overwhelm and Get Out of Your Own Way.” This episode...2024-12-2026 min
The IT Experts PodcastEP211 - Why People Don’t Take Action When They Should with Julie Hutchison & Ian Luckett Julie Hutchison kicks off by addressing what many of us know as "imposter syndrome," though she’s quick to debunk the term. It’s not a syndrome, she explains; you’re not broken. Instead, it’s a very human response that stems from our brain’s primitive mechanisms for survival. Drawing on the analogy of a caveman running from a lion, Julie highlights how our amygdala – a small but powerful part of our brain – is constantly scanning for threats. While this helped keep our ancestors alive, today it manifests in ways that can hold us back, like procrastination, perfectionism, or a fear of f...2024-12-1331 min
The IT Experts PodcastEP210 – How to Close Deals by Solving Problems with Mark Lambert & Ian Luckett Mark Lambert shared practical insights into why selling the tech alone won’t cut it in today’s market. Instead, he stresses the importance of focusing on outcomes that matter to your prospects, such as improving productivity, enhancing security, and solving tangible business challenges. As Mark explains, clients don’t care whether you’re using Office 365 or the latest security stack; they care about how you’ll help their business thrive. This shift from a tech-focused to a problem-solving mindset is critical for any MSP aiming to scale sustainably. We also discussed the right time for MSPs to invest i...2024-12-0630 min
The IT Experts PodcastEP209 – How to Create Scroll Stopping Content with Nigel Moore from the Tech Tribe & Ian Luckett One of the key takeaways from this conversation is understanding why MSPs find content creation so difficult in the first place. Nigel pointed out that many MSP owners are simply stretched too thin. Whether they’re managing cybersecurity threats, fielding client calls, or running the day-to-day operations of their business, creating content often falls to the bottom of the priority list. Add to that the natural tendency for MSP owners—many of whom identify as introverted “techies”—to shy away from putting themselves out there, and it’s no wonder content creation can feel like an insurmountable task. Nigel empathised d...2024-11-2927 min
The IT Experts PodcastEP208 – Are You Self-Sabotaging? with Teresa Heath-Wareing & Ian Luckett Teresa Heath-Wareing introduces us to a crucial understanding of how self-sabotage works, explaining that many of us fall into patterns that keep us comfortable but ultimately hinder our growth. Self-sabotaging behaviours often stem from a place of fear—whether it's fear of failure, fear of judgment, or even fear of success. When we’re stepping into new or uncomfortable situations, our brain can see these as potential threats, activating a “protection mode” that drives us back to our comfort zones. Teresa highlights that self-sabotage isn’t about laziness or lack of ambition; rather, it’s our mind trying to keep us safe...2024-11-2237 min
The IT Experts PodcastEP207 – Why You Need Dark Web Monitoring in Your MSP with Tony Capewell & Ian Luckett We kicked off with a straightforward explanation of what the dark web actually is. Tony clarified the distinctions between the open web (the visible internet we all use daily), the deep web (pages that aren’t indexed by search engines and require authentication, like online banking portals), and the dark web. The dark web is a hidden section of the internet that’s intentionally obscured and often requires specific software, like Tor, to access. While it’s not exclusively for criminal activity, the dark web is a hub for illegal activities, data trading, and stolen information—everything from personal credenti...2024-11-1523 min
The IT Experts PodcastEP206 – How to Recruit for Free with Josh Wood & Ian Luckett Our conversation opens with Josh explaining why so many MSPs find recruitment such a challenging task. He points out that MSPs often carry a reputation for intense, fast-paced environments that might deter potential candidates who are looking for a better work-life balance. This, coupled with the industry's persistent skills shortage, makes recruitment even more complex for MSPs. Josh goes on to share insights on what MSPs can do to tackle these obstacles head-on, starting with how they present themselves to potential recruits. He notes that recruitment in many ways mirrors marketing, as it requires MSPs to sell not only...2024-11-0828 min
The IT Experts PodcastEP205 - Understanding Neurodiversity in the Workplace with Gabriel Herman & Ian Luckett Gabriel Herman explained that neurodiversity encompasses various conditions, including autism, ADHD, dyslexia, and dyscalculia, each with its unique challenges and strengths. He emphasised that autism itself presents a particularly unique challenge, as many autistic individuals may struggle to articulate their needs due to the very nature of their condition. As a result, identifying reasonable adjustments in the workplace can be difficult, making it crucial for employers to proactively develop an autism-friendly culture. Gabriel pointed out that autistic people often possess exceptional skills in specific areas, making them valuable assets when they are placed in the right roles. He encouraged...2024-11-0133 min
The IT Experts PodcastEP204 - 9 Steps to MSP Scaling Success with Ian Luckett Many MSPs I speak to know something isn't quite right in their business, but they don't always know where to start when it comes to fixing it. It can feel overwhelming trying to juggle all the different moving parts – managing a team, focusing on technical work, and attempting to drive sales and marketing efforts all at once. In this episode, I break down the proven MSP Scale System we use at the MSP Growth Hub to help you get unstuck, refocus, and ultimately achieve the MSP success you're aiming for. The first key step is all about build...2024-10-2523 min
The IT Experts PodcastEP201 - I Want to Change My PSA, but I’m Scared! With Chris Timm and Ian Luckett To help guide us through this minefield, I’m joined by PSA expert Chris Timm, who returns to share his invaluable insights on when and how to make this big change. If you’ve ever thought about switching your PSA, or are just wondering if your current tool is still the right fit, this episode is packed with practical advice and real-world examples to help you avoid common pitfalls. Chris Timm begins by highlighting a phenomenon many of us are familiar with: shiny ball syndrome, or as he calls it, the “magpie effect.” It’s all too easy to get...2024-10-1134 min
The IT Experts PodcastEP201 – BF Edition – How to Grow My MSP In 2025 with Ian Luckett One of the biggest traps I see MSP owners fall into is waiting until the end of the year to think about what they want to achieve next year. Why wait until December or January to make plans for growth? If you want to grow your MSP, the planning needs to start right now, while there’s still time left in the year to make an impact. Don’t fall into the trap of doing the same thing every week and expecting different results. It's time to make a change. I’ve spoken to countless MSP owners who’ve...2024-10-0413 min
The IT Experts PodcastEP199 - Why Becoming a Cyber Advisor Will Help Your MSP Grow with Neil Smith and Ian Luckett Neil Smith explains how his journey into the cyber advisor space has not only strengthened his business by enhancing his credibility but also provided new revenue opportunities. He explains that the cyber advisor role is not just about securing clients but about positioning yourself as a trusted authority in the field of cybersecurity. With cybersecurity becoming more complex, Neil highlights the importance of MSPs adopting the Cyber Essentials and Cyber Essentials Plus certifications as a minimum standard. According to Neil, these certifications, which are significant milestones, are achievable and can set an MSP apart from the competition. A...2024-09-0625 min
The IT Experts PodcastEP198 - How to Write Compelling Bids to Win New Business with Louise Howson & Ian Luckett One of the key takeaways from our conversation is the importance of understanding whether bidding is right for your MSP. Louise Howson made it clear that bidding isn't just for the big players. Smaller MSPs can absolutely take part and succeed in this process, provided they approach it with the right mindset and preparation. She emphasized that while bidding can seem risky and time-consuming, there are plenty of opportunities in both the public and private sectors that are more accessible and less intimidating than you might think. The trick is to recognise when a tender is worth pursuing and...2024-08-3032 min
The IT Experts PodcastEP196 - Why You Avoid Talking to Your Team with Julie Hutchison & Ian Luckett During one of our recent two-day intensive sessions, Julie shared some statistics about MSP leaders and their lack of regular one-to-ones with their teams. Shockingly, only about 50% of those in the room admitted to conducting regular one-to-one meetings with their team members. This means that half of them are missing out on a golden opportunity to build trust, enhance performance, and foster a culture of accountability and autonomy. Julie Hutchison emphasised the importance of these conversations, highlighting that as your business grows, so does your need to rely on your team. You can't do everything yourself, and...2024-08-1628 min
The IT Experts PodcastEP194 – Ask Stuart #16 - Taking Back Control of Your Week with Ian Luckett & Stuart Warwick Stuart started by setting the scene with a fundamental truth: time is our only finite resource. Whether you're scaling your MSP to that first £1,000,000 milestone or pushing towards the £5,000,000 mark, the effective management of your time can be a game-changer. Stuart reminded us that the key to making a significant impact is to be intentional with our time. Without deliberate planning, it’s easy to get stuck in a cycle where every day feels like Groundhog Day – a bit better or worse, but fundamentally the same, with little progress towards your long-term goals. One of the major takeawa...2024-08-0222 min
The IT Experts PodcastEP193 - Why You Are Holding Yourself Back with Ian Luckett Ian begins by emphasising the importance of habits in maintaining consistent progress. He notes that while annual goals often lose their momentum as life’s demands take over, small daily habits can keep individuals aligned with their vision and help them stay on track. Introducing the gap and the gain concept by Dan Sullivan, Ian explains that many people measure their progress by the gap between where they are and where they want to be, leading to frustration and disappointment. Instead, he suggests measuring the gain—looking back at achievements to boost confidence and motivation. Ian hi...2024-07-2622 min
The IT Experts PodcastEP192 - How to Deal with Toxic Employees with Julie Hutchison & Ian Luckett Being a workplace mediator and mediation trainer, Julie Hutchison brings us a wealth of experience. She has seen it all, from minor office spats to full-blown conflicts. Her insights into dealing with toxic employees are invaluable for anyone looking to maintain a harmonious and productive workplace. We started by defining what we mean by toxic employees. According to Julie Hutchison, the term “toxic” might be a bit harsh, but it’s widely understood. Toxic employees are those who drain energy, sow discord, and generally make like difficult for their colleagues. They might be resistant to change, habitually negativ...2024-07-1927 min
The IT Experts PodcastEP191 - The No. 1 Reason Why MSPs Fail with Tracy Pound and Ian Luckett From the outset, Tracy emphasised the importance of strategy in driving the growth and success of an MSP. It's a term that often evokes yawns, but as Tracy pointed out, without a solid strategy, even the most technically proficient MSPs will struggle to grow. Tracy explained that many MSPs are founded by technically-minded individuals who may not have the broader business experience necessary to create a robust strategy. This lack of strategic planning often becomes a significant barrier to growth. One of the key takeaways from our conversation was the critical role of culture within an organisation. T...2024-07-1234 min
The IT Experts PodcastEP190 - Want more sales in your MSP? Do this now! with Ian Luckett We start by addressing the fundamental need for a structured approach to sales in the MSP sector. It's not about quick fixes or hoping for that golden unicorn prospect. Instead, it’s about implementing a consistent process and understanding that building meaningful relationships takes time. We’ve crafted a comprehensive "shoe leather sales plan" designed to get your MSP on track with clear, actionable steps. First and foremost, set some realistic targets. Without clear goals, it’s impossible to measure success. For most MSPs, acquiring one new client a month can be transformative. By setting targets, you can bre...2024-07-0516 min
The IT Experts PodcastEP189 - The Dangers of Being a Profit Passenger in Your MSP – Success Stories with Gary Rayner & Ian Luckett Gary Rayner, after 18 years in business and on the verge of reaching a seven-figure turnover, recognised the need to shift his approach to managing finances within his MSP. Initially, his in-house bookkeeper managed day-to-day invoicing and bookkeeping, a role that evolved from Gary himself to an ad-hoc helper, and finally, a dedicated in-house process. Despite his interest and involvement in finance, Gary realised that what got his MSP to its current level wouldn’t be enough to propel it forward. The turning point came when his bookkeeper retired, and Gary temporarily resumed those duties, which highlighted areas where the bu...2024-06-2828 min
The IT Experts PodcastEP188 - How Your Customer Experience Can Multiply Your MSP’s Profits with Justin Neale & Ian Luckett Our conversation with Justin Neale was packed with useful tips and strategies to help improve customer experience and ultimately drive higher profits for MSPs. Justin, who has an extensive background in customer experience from his time at Airbus Group, now dedicates his expertise to helping smaller, more nimble companies, including MSPs, optimize their customer journeys. We began by discussing why customer experience is more crucial than ever. Justin highlighted that while MSPs typically enjoy high customer retention rates, there is always room to improve and create even stronger bonds with clients. This is particularly vital in today’s...2024-06-2131 min
The IT Experts PodcastEP187 - How Stress Impacts You and What to Do About It with Rachel Williams and Ian Luckett We begin by welcoming Rachel back to the podcast. She shares her experiences and the importance of self-care, emphasising how important it is for maintaining a balanced and productive life. Rachel’s consultancy, Zest Lifestyle, focuses on helping individuals and teams become healthier and happier, ultimately enhancing engagement and productivity at work. One of the key takeaways from our conversation is understanding what stress really is. Rachel explains that stress is a natural reaction to events, serving as a protection mechanism. However, in today’s fast-paced world, stress often becomes prolonged, leading to various health issues. We discu...2024-06-1436 min
The IT Experts PodcastEP186 - Your MSP Isn’t Growing… Time to Look in the Mirror with Brian Hoppe & Ian Luckett We kick off the discussion by addressing a common issue faced by many MSP owners: the lack of growth. Brian and I agree that often, the first step to resolving this issue is self-reflection. Brian highlights the importance of looking in the mirror and recognising that the current state of your business is a direct result of your actions and decisions. This concept might be tough to accept, but it’s a crucial step towards meaningful change. One of the main obstacles MSP owners face, is imposter syndrome. Brian points out that many MSP owners start as tec...2024-06-0725 min
The IT Experts PodcastEP184 - The Future of Running Your MSP in an AI World with Jay McBain & Ian Luckett We kicked off the conversation by exploring how the MSP sector is currently valued at a staggering $548 billion, with an annual growth rate of 12%. This growth is particularly significant given the challenging global economic environment. Jay emphasised that the demand for managed services continues to rise, with 82% of businesses now outsourcing some or all of their IT needs. This shift marks a dramatic increase from a decade ago when only 30% of companies outsourced IT services. One of the key drivers behind this surge in demand is cybersecurity. Jay pointed out that even the largest banks and government...2024-05-2435 min
The IT Experts PodcastEP183 - How to Sell Without Selling with Julie Hutchison and Ian Luckett Julie Hutchison joins us to simplify the concept of selling for those who find it intimidating. We start by addressing a common misconception: the belief that technical expertise and selling are mutually exclusive. Julie emphasises that selling isn’t about having the gift of the gab or being inherently extroverted. Instead, it’s about understanding the needs of your clients and offering solutions that add value to their businesses. This mindset shift is crucial for MSPs who typically feel uncomfortable with sales conversations. One of the key takeaways from our discussion is the importance of being "interested" rathe...2024-05-1730 min
The IT Experts PodcastEP181 – Ask Stuart #15 - We Don’t Agree…Now What? With Ian Luckett & Stuart Warwick Stuart discusses how often, in MSPs, conflict arises not because of big strategic disagreements but because of the minutiae—the small details that can become significant stumbling blocks. He emphasises the importance of rising above the 'weeds' of these details to gain a clearer, broader perspective of the business goals. This approach, he explains, helps in realigning team members by focusing on the overarching destination rather than the specific routes or modes of transport, be they Porsches, BMWs, or trucks! One of the key takeaways from our discussion is the importance of defining what success looks like for...2024-05-0318 min
The IT Experts PodcastEP180 – It’s Time to Start Looking After Yourself with Ian Luckett & Rachel Williams Our conversation kicked off with Rachel sharing highlights from her recent talk at CompTIA, stressing the importance of self-care in the busy world of IT and business. Rachel emphasized that looking after yourself isn't just about avoiding illness—it's about improving your quality of life. Rachel Williams believes a holistic approach to wellness, focusing on improving overall health and extending the health span alongside the lifespan. Rachel shared her personal journey towards wellness, an inspiring story that highlighted her shift from approaching burnout to becoming fitter than she’s ever been. This personal journey gave birth to her bu...2024-04-2630 min
The IT Experts PodcastEP179 - Ask Stuart #14 - What Do You Want from Your Business? with Ian Luckett & Stuart Warwick Understanding what you want from your business isn't just about setting financial targets; it’s about aligning your personal dreams with your professional goals to create a fulfilling and sustainable business model. Stuart stresses the importance of personal vision in business. He discusses how easily MSP owners can become overwhelmed by daily operations, losing sight of their original motivations and goals. Stuart points out that many MSP owners start their journey with clear intentions but often get sidetracked as the business grows. He emphasises the significance of defining 'what winning looks like' for your business. This not onl...2024-04-1922 min
The IT Experts PodcastEP178 - We Want Different Things…Now What?! with Joe Burns & Ian Luckett In our latest IT Experts Podcast episode, we explore the intricate dynamics of partnership in the MSP world through the lens of Joe Burns’ compelling journey. Joe, a seasoned entrepreneur who has not only scaled but also successfully exited from an MSP, shares his experience into what happens when business partners discover their goals and ambitions are no longer aligned. Joe Burns co-founded an MSP with a shared vision for success, driven by the enthusiasm that characterizes many startup ventures. However, as the business grew, it became clear that Joe and his business partner's visions for the future were vast...2024-04-1232 min
The IT Experts PodcastEP177 - How to Get Your Emails Delivered First Time… Every Time with Ben Fielding and Ian Luckett Our chat delved into the nitty-gritty of email security, an area that Ben is particularly passionate about. He explained that despite the abundance of emails, ensuring they reach their destination is becoming increasingly complex due to evolving security measures. This brings us to deliverability and the question: Why is it so hard to get email through these days? Ben pointed out that the landscape of email communication has tchanged significantly, especially with the rise of stringent protocols to combat spam and phishing attempts. This evolution, while necessary, has made it challenging for legitimate emails to navigate through increasing security...2024-04-0529 min
The IT Experts PodcastEP176 - Ask Stuart #13 - How Do I Stop My Clients from Bothering Me? - with Ian Luckett & Stuart Warwick The crux of today's discussion revolves around the challenge many MSPs face: the constant barrage of communications from clients. This issue not only disrupts the workflow of MSPs but also poses a significant barrier to their growth and scalability. The question arises from an accountability call where clients shared their transformative experiences after implementing strategies to 'train' their clients to adhere to more streamlined communication processes. This revelation sparked a broader conversation on the necessity of redefining client interactions to foster a business environment where MSPs work for their business rather than being incessantly tied down by it. 2024-03-2812 min
The IT Experts PodcastEP174 - Ask Stuart #12 - Why You Don't Need a Salesperson Now ...Or Ever with Ian Luckett & Stuart Warwick Throughout our conversation, Stuart offers -useful tips and sheds light on why, in our opinion, MSPs might not require a salesperson to achieve substantial growth. This viewpoint, while potentially controversial, is grounded in extensive experience and observations within the MSP industry. Stuart argues that for MSPs with a revenue of under £2 million, investing in a salesperson may not be the most efficient or effective strategy to generate new leads and foster business growth. Instead, focusing on marketing strategies, client relationship building, account management, and refining service packages could yield better returns without the need for a dedicated sales role. ...2024-03-1523 min
The IT Experts PodcastEP173 - Ask Stuart #11 - How Do I Know if I Am Being Successful in My MSP? with Ian Luckett and Stuart Warwick Having cash in the bank, a steady stream of clients, and a growing team might seem like indicators of success, but as we explore with Stuart, success in the MSP world is much more subjective than it first appears. Our conversation unpicks the complexities of defining and measuring success in a sector where survival can often overshadow strategic growth. When starting your MSP, the initial focus is usually on getting the business off the ground rather than defining what success looks like. This survival instinct, while crucial, can later obscure the true potential of an MSP to ev...2024-03-0818 min
The IT Experts PodcastEP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount. As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partnerships. Often, there's a techie partner and a business-savvy one, leading to clashes in priorities and approaches. However, he stresses the im...2024-03-0117 min
The IT Experts PodcastEP171 - STOP Drowning in Desktops and START Finding Your Missing Minutes with Ian Luckett As Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe. That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other way around. In just two weeks, we've got a game-changing online masterclass coming your way, where we'll be unveiling our secret weapon: the Create More Time form...2024-02-2804 min
The IT Experts PodcastEP170 – The Reality of Securing Your MSP in 2024 with Keith Hayes and Ian Luckett One key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, MSPs can instil confidence in their clients and demonstrate their commitment to safeguarding their systems. Change control emerges as a fundamental aspect of maintaining security within an MSP environment, according to Keith. Understanding what changes are being made an...2024-02-2329 min
The IT Experts PodcastEP169 – BF Edition – Maximising MSP Profitability with Ian Luckett First up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming from and going to. Remember, your bank balance alone does not reflect the true health of your business. By getting a solid grasp on your numbers, you'll be better...2024-02-1610 min
The IT Experts PodcastEP168 - So You Think You’re Busy! - Getting Out of Overwhelm with Claire Jenks & Ian Luckett One of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time chunking and delegating tasks effectively, we can enhance our productivity and overall well-being. We discuss the detrimental effects of procrastination and perfectionism, which often lead to paralysis and hinder growth in business. Claire encourages MSP owners to da...2024-02-0931 min
The IT Experts PodcastEP167 - Embracing the Power of Culture Fit in MSP Recruitment with Jane Matthews & Ian Luckett Whether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jane Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts. We started our conversation by addressing the state of recruitment in the post-COVID world. Jane highlighted that we've transitioned from an employee-driven market to an employer-driven market and are now settling into a hybrid model. However, she emphasized the importance of...2024-02-0223 min
The IT Experts PodcastEP166 - Creating a World Class Service Delivery Culture in your MSP with Darren Strong & Ian Luckett Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can uncover the unique strengths that can set your business apart. But ha...2024-01-2629 min
The IT Experts PodcastEP165 - Are You Already An MSSP? Building Your Own SOC with Mark Taylor and Ian Luckett Mark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years. The discussion started with a focus on the evolving threat landscape over the past 18 months. Mark emphasized that security breaches can often be triggered by the simplest mistakes, such as leaving a back door open. MSPs are increasingly targeted by cybercriminals, making se...2024-01-1928 min
The IT Experts PodcastEP164 - You’ve Found the Right Candidate... Now What? with Meg Fenney & Ian Luckett The Value of Consistency and Self-Investment Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, aligning their values with their team, and driving the company's mission forward. The Role of Managers and Team Leaders Meg highlights the critical role of managers and team leaders in nurturing talent. They should be willing to be vul...2024-01-1233 min
The IT Experts PodcastEP163 - 5 Marketing Myths Smashed to Pieces with Paul Green & Ian Luckett Myth #1: Marketing is a One-Time Event Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow." Myth #2: Marketing Requires a Huge Budget Our discussion then delves into the misconception that effective marketing requires a significant fina...2024-01-0534 min
The IT Experts PodcastEP162 - 2024 Let's Go! How to Make This Year Matter with Ian Luckett & Stuart Warwick One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach? Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build uniquely, and differentiating your business from the competition. Rather than fighting for scraps, become the creator of so...2024-01-0118 min
The IT Experts PodcastEP161 - An MSP Year to Remember with Ian Luckett & Stuart Warwick So, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs - knowing where to start when it comes to growing their businesses. In Episode 139, titled "Where Do I Start When I Want to Grow My MSP?" we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth plan is the first step in the journey. ...2023-12-2522 min
The IT Experts PodcastEP160 - Ask Stuart #9 - What Should the People Structure of My MSP Look Like with Stuart Warwick & Ian Luckett Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right. Understanding the Challenge As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as your MSP grows, becomes one of the most complex and significant tasks. It's not just about hiring the righ...2023-12-1523 min
The IT Experts PodcastEP159 - The Human Way to Get More Sales with Julie Hutchison & Ian Luckett In this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success. The Six Human Needs Julie introduces us to the concept of the "Six Human Needs," a framework popularized by Tony Robbins. These needs underpin human behaviour and influence our decision-making. By understanding and ad...2023-12-0822 min
The IT Experts PodcastEP158 - Ask Stuart #8 - How Do I Get More Cash in My Pocket with Stuart Warwick & Ian Luckett Stuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cash flow is to regularly review your expenses. Knowing your numbers is the next crucial step. Stuart highlights that it's not just about tracking money in and out; it's about understanding the components of you...2023-12-0119 min
The IT Experts PodcastEP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett Stuart begins by emphasising the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimising the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that. Stuart shares a compelling example of a client who put seven figures of additional revenue into their business in le...2023-11-2415 min
The IT Experts PodcastEP156 - Ask Stuart #6 - Why You Need A-Players in Your MSP with Stuart Warwick & Ian Luckett Defining A-Players So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP. If you're an ambitious MSP looking to scale confidently, A-players are the ones you want on your team. The Consequences of Not Ha...2023-11-1724 min
The IT Experts PodcastEP155 – BF Edition – How to Feel Great Every Day with Ian Luckett The Importance of Quality Sleep First and foremost, let's talk about sleep. It's not just about catching a few hours of shut-eye; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these habits can wreak havoc on your sleep patterns. I've made a conscious effort to prioritize my sleep by establishing a routine. Lights out at 1...2023-11-1017 min
The IT Experts PodcastEP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett Julian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected from his passion for the business. The turning point came when Julian attended an MSP Gr...2023-11-0322 min
The IT Experts PodcastEP153 – How to Sell More by Doing Less with Danny Boyle and Ian Luckett We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs. BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By following this model, you can ensure you're consistently driving towards your goal of selling more. ...2023-10-2732 min
The IT Experts PodcastEP152 - 10 Top Tips to Supercharge Your Team with Ian Luckett 1. Start at the Top - Plan Your Future Structure: To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals. 2. Set Quarterly Goals and Share Them: Don't just keep your goals to yourself. Share them with your team! Quarterly goals...2023-10-2026 min
The IT Experts PodcastEP151 – BF Edition – Time to Look in The Mirror and Run Your Own Race with Ian Luckett Here are our top three tips to help you get out of your own way: 1. Be Consistent and Build a Great Simple Plan: We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplicity. You don't always need an elaborate strategy. Sometimes, all it take...2023-10-0616 min
The IT Experts PodcastEP150 – Why Your Story Is Important with Matt Newton and Ian Luckett In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It’s an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape. Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, he shed light on how his own vision, crystalised over time, became the guidi...2023-09-2941 min
The IT Experts PodcastEP149 - Why You Shouldn’t Miss the 2023 MSP Global Event with Christian Jaeger, Soeren von Varchmin and Ian Luckett MSP GLOBAL, bought to you by the creators of CloudFest, is an opportunity to join the top leaders in the MSP space to gain the insights and make the connections you’ll need to thrive in this constantly changing industry. Soeren talks about some of the headline speakers that will be taking to the stage including Sanna Marin, Former Prime Minister & Head of Government of Finland. It isn't every day that we get to hear about the youngest Prime Minister of Finland making her mark, especially in such a male-dominated sphere. Soeren passionately emphasised how vital such progress is for...2023-09-2227 min
The IT Experts PodcastEP148 - The Top 5 Helpdesk Automations that every MSP needs with Bradley Munday from Uptime Solutions and Ian Luckett Bradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating. First and foremost, Escalations. A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'what'. This isn't just about operational efficiency. It’s a treasure trove of information that pinpoints individual competencies and highlights areas requiring further training. Up next is Tagging Tickets. With most PSA systems offering ticket...2023-09-1533 min
The IT Experts PodcastEP147 - How to Get the Best Out of the MSP Global Event with Mark Copeman & Ian Luckett Our conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never be an impediment; instead, it should be a conduit for businesses to thrive. The essence is to ensure that technology complements business operations and aids them in achieving their objectives seamlessly. 2023-09-0124 min
The IT Experts PodcastEP146 - Ask Stuart #5 - How Do I Get More Fresh Leads in My MSP with Ian Luckett & Stuart Warwick Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. What We Unpacked: 1. The Essence of CTA: Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 2. Deciphering the Sales Process: Stuart shared a valuable perspective on the sa...2023-08-2520 min
The IT Experts PodcastEP145 – BF Edition – You Are Not Alone with Ian Luckett The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support. The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress at some point. It's okay not to be okay. However, si...2023-08-1810 min
The IT Experts PodcastEP144 – The Art of Having a Difficult Conversation with Julie Hutchison and Ian Luckett Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into one or two individuals. Delegating isn't a sign of weakness or an admission that you ca...2023-08-1133 min
The IT Experts PodcastEP143 - Ask Stuart #4 - How Do I Get More Out of My Team? With Ian Luckett and Stuart Warwick We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team members, be it in projects, help desk, finance or other roles. We also highlighted how these expectations should translate in...2023-08-0417 min
The IT Experts PodcastEP142 - Unravelling MSP Cyber Insurance with Trevor Cornbill & Ian Luckett Trevor stressed the importance for MSPs to have the right products to meet their customer’s needs, which enable them to deliver on the promises made. As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover. During our conversation, we touched upon the topic of the importance of how compliance and the potential future of regulation for MSPs could actually help protect your business. 2023-07-2831 min
The IT Experts PodcastEP141 - Ask Stuart #3 - Where do I start with Marketing my MSP? With Ian Luckett and Stuart Warwick Marketing is often described as the ‘holy grail’ of being able to scale your MSP effectively. Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you’ve tried several different tactics, and nothing seems to work. If this sounds familiar, you’ll want to give this episode a listen! We kick off by discussing the shift in customer behaviour, brought about by our digital-first world. Stuart highlights the importance of consistent touchpoints with potential clients, exp...2023-07-2119 min
The IT Experts PodcastEP140 - Ask Stuart #2 - How Do I Find More Time in My Day? With Ian Luckett and Stuart Warwick Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growth and profitability. So, how do you rectify this situation? Stuart offers practical, actionable advice: set up auto-responses for emails and v...2023-07-1413 min
The IT Experts PodcastEP139 – Ask Stuart #1 – Where Do I Start When Growing My MSP? With Ian Luckett and Stuart Warwick Stuart answers this question by sharing five key points. First up - the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions. Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish to do nothing, we must accept that nothing will happen. Our th...2023-07-0717 min
The IT Experts PodcastEP138 – The Secret to Building a Pipeline of Profit Part 3 with Ian Luckett and Stuart Warwick We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource. Stuart highlights the importance of planning and preparing for client meetings. Sending an agenda beforehand, focusing on business issues rather than technical ones, and leaving a memorable impression are all crucial aspects of a successful meeting. Simple g...2023-06-3021 min
The IT Experts PodcastEP137 – The Secret to Building a Pipeline of Profit Part 2 with Ian Luckett and Stuart Warwick Welcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients. In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpins how you nurture the key relationships that form the bedrock of your business. Working on this aspect is no...2023-06-2321 min
The IT Experts PodcastEP136 – The Secret to Building a Pipeline of Profit Part 1 with Ian Luckett and Stuart Warwick In this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start unlocking their business potential. In line with this, Stuart notes that these extra earnings don't instantly change net profits, as the funds a...2023-06-1617 min
The IT Experts PodcastEP135 - Why the IT Channel Is Broken with Phylip Morgan and Ian Luckett Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the attraction of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the p...2023-06-0935 min
The IT Experts PodcastEP134 - Break Fix Edition - Regaining Focus After 40 Bank Holidays with Ian Luckett By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips: Communicate and Check-In with Your Team Revisit Financial and Business Targets Create Weekly Outcomes 2023-06-0211 min
The IT Experts PodcastEP133 – Securing Your Stack with Andrew Eardley from MSP Easy Tools and Ian Luckett Andrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing some of the core principles that can help MSPs reduce cyber risk both in their own business...2023-05-2631 min
The IT Experts PodcastEP132 - How to Recruit and Retain the Right People in Your MSP With Dean Watmough and Ian Luckett Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize’s focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined onboarding and induction process for new hires once you’ve id...2023-05-1930 min
The IT Experts PodcastEP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your b...2023-05-1223 min
The IT Experts PodcastEP130 - Getting Started with Marketing - Magic Messaging - Part 2 with Ian Luckett This second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what’s important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this three-episode Sales & Marketing mini-series. I hope you...2023-05-0521 min
The IT Experts PodcastEP129 – Getting Started with Marketing - The Perfect Process - Part 1 with Ian Luckett In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don’t know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the journey of education and the opportunity in learning...2023-04-2817 min
The IT Experts PodcastEP128 – How to Turn Bad Day Into a Great Day with Ian Luckett In this episode of the IT Experts Podcast, it’s just me with another life-changing conversation for you It is important for us to understand that not every day can be full of fun, happiness and progress. However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day. At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as bu...2023-04-2416 min
The IT Experts PodcastEP127 - Daring to Delegate - The Art of Supercharging Your Team with Ian Luckett I am lucky to speak to you about a very important strategy. Let’s unbuckle this D-word that will help us boost our MSP growth in every aspect. For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work. I also love how this episode revelead some o...2023-04-1718 min
The IT Experts PodcastEP091 - Introducing The MSP Growth Hub with Ian Luckett & Stuart Warwick This interesting, laughter-filled, and almost unfiltered episode is brought to you by myself and Stuart Warwick, who will now become a permanent co-host of the show, to share with you our journey, from how we met to how we have been working for the past year to make The MSP Growth Hub come alive. We also share with you the reason and the purpose and the mission behind why we decided to build the MSP Growth Hub and what you will expect from us from now on. Stuart also discusses The MSP Journey that he kn...2022-05-0827 min
The IT Experts PodcastEP073 – BF Edition – The IT Experts Podcast 2021 A Year in Review It has been a long year, and it made perfect sense to look back at the most downloaded episodes that resonated with the MSP community the most. We have made so many connections over that last year and we didn’t let the travel restrictions get in the way! Many I am now proud to call great friends! Here's our top 10 episodes for this year, to listen to the individual shows, just click the titles. #10 - EP035- Getting Productive and Profitable with Your PSA with Chris Timm and Ian Luckett We had a great chat wit...2021-12-2714 min
The IT Experts PodcastEP016 - Copywriting Principles for Tech Businesses with Fisayo Olusegun and Ian Luckett In this episode, I talk with Fisayo Olusegun, Creative Content Creator of Anointed Words and we will be talking about “Copywriting Essentials.” By learning how to make a well-written copywriting is very essential because it drives profitability, earns a Return on Investment (ROI) and achieves your business' goals by convincing your target customer that your product offering will solve their need and offer them value. With that, we will be sharing with you today, some tips and tricks of massive value into the community and help you write better web pages, write better content, write better copy, so that...2020-07-0630 min
The IT Experts PodcastEP010 – Using Data to Scale your Business with AJ Yager of Praxis Metrics and Ian LuckettIn this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization. The purpose of this episode is to help business owners understand how Data works. Why Data is important and how a deeper understanding on how we can analyse it in terms of Data Analysis can help Business owners su...2020-02-1736 min
The IT Experts PodcastEP008 – IT Recruitment Secrets with Ian Benjamin from DigitalExecs and Ian LuckettToday I talked with Ian Benjamin from DigitalExecs. He is a digital recruiter and an expert in head-hunting, recruiting and finding the right people in IT and Tech Businesses. In this episode we will help you to not only find, attract and interview the right candidates but also learn the huge impact of getting the right people in your organisation. One of the biggest issues amongst business owners is a matter of whether to recruit contract employees versus getting full time employees. According to Ian, unemployment in the IT Sector is at its...2020-01-2029 min
The IT Experts PodcastEP007 - The Ancient Art of Closing with Matt Elwell and Ian LuckettToday I interview a great friend of mine, Matt Elwell – founder of Elite Closing Academy. In this episode you will learn the difference between Selling and Closing, and more importantly how the different elements of this process to help you close more business, convert more sales and help more people. All we did today was talk about the Ancient Art of Closing Sales. Essentially, Sales is an important process but understanding how we close is crucial for any business owner. Matt’s point of view is that his learning came from a ve...2020-01-1349 min
The IT Experts PodcastEpisode 005 - 2020 Cyber Security Essentials with Anna Heim from ARES Risk Management and Ian LuckettIn this episode, I bring Anna Heim, the Head of Cyber Security and Data Protection Consulting at ARES Risk Management to the podcast. . Today, you will learn about the different elements of the current Cyber Landscape, how it is evolving and how you can respond to it. More importantly, what IT companies can do to integrate cyber into their value offerings and how to identify different malicious threats to different companies and how to prevent it. In This show we talked about 2020 Cyber Security Essentials. The importance of understanding the Cyber...2019-12-2335 min
The IT Experts PodcastEP004 - Are you LinkedIN or LinkedOUT with Sam Rathling and Ian LuckettIn this episode, I interviewed the amazing Sam Rathling – the “Queen” of LinkedIn. And today, you will learn how the online Lead Generation process works and how you can help your message get out there and stand out from the crowd, which ultimately means that you will help more of your customers and clients. After listening to this show you will have the process that you need to generate more leads, more profit and get your brand out. In This show we talked about: The importance of understanding the whole Lead Generation and sales...2019-12-1648 min
The IT Experts PodcastEP003 – Sales Fundamentals for IT and Tech Businesses with Gavin Page of Excelerate360 and Ian LuckettIn this episode, I had the privilege to interview Gavin Page of Excelerate360 Ltd. He is an experienced sales and marketing leader, and runs a leading UK outsourced sales and lead generation company. He also works with VCs and Incubators advising start-ups and mid-tier software and technology companies on scaling sales operations. Furthermore, Gavin has a track record in creating new strategic revenue opportunities, developing sales teams into new markets, restructuring sales teams for revenue growth and regularly exceeding those targets. Today, you will learn how to resonate with your target...2019-12-0945 min
The IT Experts Podcast25 Key Strategies You Need to Know to Scale Your IT BusinessWe have been in the space of helping IT and Tech business owners increase their sales, profit, and productivity over the last few years and as you may or may not know, I am a systems and processes guy. The Model that we use at Innovate to Success is called the DRIVE for business model. This model has delivered many clients amazing results over the past three years, and I want to share the fundamental building blocks with you today in this podcast. In this episode, I go deep into the individual components of the...2019-11-1830 min