Shows
The Logo Geek PodcastNavigating Self-Employment and New Parenthood with Danielle ClarkeIn this raw and honest conversation, host Ian Paget scraps his original plan to delve into a deeply personal and highly relevant topic: the reality of balancing self-employment and new parenthood. Ian is joined by brand identity designer and strategist Danielle Clark, who is seven months into her journey as a new mother.
Danielle shares her candid experience navigating the complex world of self-employed maternity pay, the physical and emotional toll of pregnancy and the postpartum period, and the surprising loss of professional confidence she experienced. Ian also opens up about his own challenging journey as a single, self-employed father...
2025-11-061h 16
The Logo Geek PodcastCreating a Brand Mascot with AI: An interview with Stef HamerlinckIn this conversation, Ian Paget and Stef Hamerlinck discuss the evolution of brand building, the integration of AI in branding, and the significance of mascots. Stef shares his journey from graphic design to brand strategy, emphasizing the role of AI in enhancing creativity and efficiency in brand marketing. They explore the process of creating mascots, the importance of character design, and how brands can leverage AI tools to generate engaging content. The discussion highlights the future of branding, where creativity and technology converge to create memorable brand experiences.
2025-10-081h 12
The Logo Geek PodcastI'm Offering One-to-One SupportHey Logo Geeks! It’s Ian Paget here for another podcast to help you make a living designing logos.Now today’s episode is going to be a little different from usual…There’s no guest, no interview - just me, chatting directly with you about something that’s really close to my heart. Something I’ve been thinking about for a long time now, and I’m finally ready to offer: one-to-one mentorship and consulting for designers.But before I dive into what that is and how it can help you, I want to give you a...
2025-05-1407 min
The Logo Geek PodcastCreate Opportunity Building Friendships with Dave ClaytonIf you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and someone who Ian feels has a natural talent for making friends, and building true, meaningful relationships.Dave Clayton is the author of the book How Do I Do That in Indesign...
2022-10-011h 43The Logo Geek PodcastLogo Design Idea Generation Techniques with Ian PagetWithout a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast, Ian explains the logo design idea generation techniques he uses when working on a logo.This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on...
2022-05-1128 min
The Logo Geek PodcastBranding for Schools with Craig BurtonFinding a niche has become a hot topic in the graphic design world. One designer that has succeeded at this is Craig Burton, who works on branding for Schools in New Zealand through his company School Branding Matters.Ian Paget interviews Craig to discuss how he first go into designing for schools, how he attracts clients in the education sector, his approach to marketing through social media, and how he uses search engine optimisation to allow potential clients to find his website through Google.This episode is sponsored by The Perfect Match, a game where...
2022-01-1058 min
The Logo Geek PodcastRailroad Logos & BrandingAfter arriving in America in 1968, the London designer Ian Logan was blown away by the logos and slogans he saw painted on the sides of freight trains rumbling down Main Street. That day was what started a lifelong passion for Railroad branding and graphic design, which is the topic of the new book, Logomotive: Railroad Graphics and the American Dream.In this interview, Ian chats with the creators of the book, Ian Logan and Jonathan Glancey for a passionate discussion around railroad logos and branding.This episode is sponsored by The Perfect Match, a game...
2021-11-221h 03
The Logo Geek PodcastRecipe for a Behance feature with Kwaku AmprakoWhen first looking at the portfolio and online presence of Kwaku Amprako, Ian assumed that he had been doing this for many years. He has a great website, a solid portfolio, an established social presence... and most significantly, he's been featured on Bechance multiple times. To Ian's surprise, he'd been running his business for only 6 months!!In this episode, Ian interviews Kwaku to find out how he started out as a designer, how he got into logo design, how he attracted clients, and the recipe he's used to consistently get projects featured on Behance. We also discuss...
2021-10-251h 022021-10-0535 min
The Logo Geek PodcastDesigning America250: A Celebration of IndependenceWhen I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.Such a monumental occasion deserves its own identity, and that task was given...
2020-12-1357 min
The Logo Geek PodcastDealing with Self Doubt as a Designer with Arjun AhluwaliaDesign is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.
2020-12-061h 00
The Logo Geek PodcastCreating a Unique Brand Story with Gregory V. DiehlWe all love to hear, read or watch a good story. But have you considered that a brand can have a story too?If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough...
2020-11-2956 min
The Logo Geek PodcastAttracting Design Clients Through Dribbble with Lisa JacobsDribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design proces...
2020-11-221h 05
The Logo Geek PodcastCreating Distinct Audio BrandingWhen most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze a...
2020-11-151h 00
The Logo Geek PodcastClient Horror Stories from the Logo Geek CommunityOn this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-storiesAvoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.
2020-10-3058 min
The Logo Geek PodcastBecoming Logo Geek: An interview with Ian PagetTo celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek
2020-10-111h 21
The Logo Geek PodcastOn Target to Design Badge Logos - An interview with Allan PetersAllen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.In this podcast Ian in...
2020-09-131h 06
The Logo Geek PodcastGrowing as a Freelance Designer - An interview with Jay ClouseThe dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay Clouse, the founder of Freelancing School, where he helps creatives thrive as business owners. Jay also hosts the Creative Elements, a podcast where he talks...
2020-08-301h 02
The Logo Geek PodcastPreserving Standards Manuals with Jesse ReedBack in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.This was the moment that lead to the pair founding Standards Manual, an independent publisher focused on archiving and preserving artefacts of design history to make them available for future generations.In this episode, Ian interviews Jesse Reed to learn more about the origins of Standards Manual...
2020-08-231h 06
The Logo Geek PodcastDesigning a Monogram - An interview with Hope MengSome of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help you design monograms for yourself. We also discuss TEXT/TILE project, as...
2020-08-151h 00
The Logo Geek PodcastMoving from Designer to Full Time Brand Consultant with Matt DaviesWhen you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition...
2020-08-0252 min
The Logo Geek PodcastHow To Get Logo Design Clients - Tom Ross & Michael JandaYou know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.Resources mentioned:Biz Buds PodcastFreelance with Janda: A suite of comprehensive courses.Design Cuts: Save 50-99% on quality d...
2020-07-261h 02
The Logo Geek PodcastEnsure Colour Consistency in Branding with Nick BazarianWhen designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?To answer these questions, and to...
2020-07-121h 04
The Logo Geek PodcastDesigning Logos for Celebrities - Ibby TarafdarIbby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and t...
2020-07-051h 11
The Logo Geek PodcastThe UX Design Process with Miriam IsaacIn this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!Show notes: https://logogeek.uk/podcast/ux-design-process Thank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can...
2020-06-2159 min
The Logo Geek PodcastA Masterclass in Logo Design Theory - with Michael ShumateMichael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for those constant, unchanging principles. Fads in art and design come and go...
2020-06-141h 07
The Logo Geek PodcastCustomer & UX Research in Branding - An interview with Michele RonsenHow can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.In this episode we take a deep dive into User Research, to understand how it can be applied throughout the entire stretch...
2020-06-071h 03
The Logo Geek PodcastDon't Let Fear Run Your Design Career - with James VictoreFear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the changes you need to reach your full potential...
2020-05-311h 00
The Logo Geek PodcastUsing Semiotics in Logo Design with Dr Rachel LawesThe world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand communications.On this weeks podcast Ian interviews consumer psychologist, Dr...
2020-05-241h 03
The Logo Geek PodcastLogo Sketches Made By James - An interview with James MartinIf you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.Resources MentionedMade by James: Instagram, YouT...
2020-05-101h 10
The Logo Geek PodcastHow to Register a Trademark - An Interview with Marcella DominguezIf you’re designing logos, you meed to be aware that we live in a world where business names and logos are registered, owned and legally protected by individuals and businesses.Ignoring trademark law could mean you end up unintentionally designing a logo that breaches an already established trademark, and your client could get in some serious legal trouble. So the more you about the topic, the better.To learn how to register a business name and logo, Ian interviews Marcella Dominguez, a trademark attorney from El Paso, Texas.Show notes & episode transcription can...
2020-05-0340 min
The Logo Geek PodcastHow Can a Logo Cost $250,000? An interview with Philip VanDusenDesigners know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a logo project, user research, testing and more.Philip...
2020-04-271h 02
The Logo Geek PodcastCan You Design the Worst Logo? - An interview with Helen Rice & Colin PinegarWe all know what a bad logo looks like, but could you design the worst logo?
The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit.
To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York.
Show notes and episode transcription: https://logogeek.uk/podcast/what-makes-a-bad-logo/
Resources Mentioned
How L...
2020-04-2040 min
The Logo Geek PodcastCreating Stylescapes & Proposals - An interview with Ben BurnsHave you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?
One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.
In this episode Ian interviews Ben Burns to discover...
2020-04-1241 min
The Logo Geek PodcastBecoming a Premier League Designer - An interview with Mark HironsWith a love of football, Mark Hirons dreamed to one day work as a graphic designer for an international football club. This year, at the age of only 22, his dream has come true, becoming an in-house designer for a Premier League football club.
But how did Mark make this happen? On this weeks podcast Ian interviews Mark to discuss the events that lead up to this moment, with actionable advice for anyone also wanting to make their dreams come true.
Mark is also host of the Creative Waffle Podcast, where he’s interviewed some of the...
2020-04-051h 07
The Logo Geek PodcastBe An Expert, Not An Order Taker - An interview with Colleen GratzerWhen you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that?
On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution.
In this episode we also disc...
2020-03-291h 13
The Logo Geek Podcast8 Characteristics of Successful LogosWhen designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share.
https://logogeek.uk/logo-design/8-traits-successful-logos/
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that...
2020-03-2134 min
The Logo Geek PodcastWhat it takes to be a Brand Strategist - An interview with Stephen HouraghanBrand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?
On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to hel...
2020-03-151h 08
The Logo Geek PodcastHow to Scale Your Design Business - An interview with Greg HickmanMost designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client.
For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems. But how do you do that? On this weeks episode, Ian interviews Greg Hickman...
2020-03-081h 03
The Logo Geek PodcastPivoting from Brand Designer to Visual Storyteller - An interview with Laura EvansAs designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?
On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves...
2020-03-011h 10
The Logo Geek PodcastHow Brands Shift to Stay Relevant - An interview with Allen AdamsonBrands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.
But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.
Allen is the author of the new book...
2020-02-2347 min
The Logo Geek PodcastBeing a More Confident Designer - An interview with Col GrayWhat does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.
In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level.
Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/
Books & Resources Mentioned
Pixels Ink
Col Gray on YouTube, Facebook, Twitter, LinkedIn
Scramble: How agile strategy can build epic brands in record time – Buy on Amazon...
2020-02-161h 04
The Logo Geek PodcastCalligraphy, Lettering & Growing with Instagram - An interview with Ian BarnardIan Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.
In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also...
2020-02-091h 05
The Logo Geek PodcastDesigning Logos for Music & More - An interview with Paul NicholsonPaul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?
In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.
Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.
2020-02-031h 10
The Logo Geek PodcastHow to Ask for Logo Design FeedbackAs a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work.
But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve your design work.
View the sh...
2020-01-2623 min
The Logo Geek PodcastA Life of Logos & Design - An Interview with Gerard HuertaGerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more.
He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more.
2020-01-191h 05
The Logo Geek PodcastGetting your first design job - An interview with Ram CastilloWhen you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry.
But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the most effective approach for finding and reaching out to men...
2020-01-121h 04
The Logo Geek PodcastDeveloping a Belief System for Brands - An interview with Patrick HanlonAccording to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that?
In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system.
Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/
Books & Resources Mentioned
Patrick Hanlon – Website | Facebook | Twitter
Book: Primal B...
2020-01-0558 min
The Logo Geek PodcastLogo Geeks 2019 Summary + Plans for 2020In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond.
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.
2019-12-3034 min
The Logo Geek PodcastCreating a Colour Palette - An interview with Greg GunnHow do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?
In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy.
Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/
Colour Books & Resources Mentioned
Greg Gunn’s Website, Facebook, Twitter...
2019-12-231h 02
The Logo Geek PodcastStarting a Design Side Hustle - An interview with Scotty RussellIf you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals?
In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more.
Thr...
2019-12-151h 01
The Logo Geek PodcastEnneagram Personality Types in Branding - An interview with Shay BocksWhen working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way?
Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand stylist Shay Bocks, an expert on the topic.
In this e...
2019-12-0958 min
The Logo Geek PodcastCreating a Brand New Name - An interview with Jeremy MillerAs a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?
In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.
Full show notes and episode transcription can b...
2019-11-301h 00
The Logo Geek PodcastHow to Design & Sell Fonts - An interview with Adam LaddTypography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more.
Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for HOW and PRINT magazines before building his own ful...
2019-11-251h 05
The Logo Geek PodcastDesign Successful Logos with Research - An interview with Jenn & Ken Visocky O'GradyIf you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too.
To discuss the value of research and the methods used Ia...
2019-11-1855 min
The Logo Geek PodcastDiscussing Mental Health - An interview with Abi LemonMental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help.
To encourage people to open up, to talk about their problems and get the help they need, in this episode Ian interviews Abi Lemon to have an honest and open discussion about the challenges they’ve both faced with mental health, how they acknowledged they had a problem, how they sought out help, and how they’ve come through the other side with a positive outlook on life.
2019-09-2257 min
The Logo Geek PodcastCreating a Logo Package - An interview with Michael Bruny-GrothOnce your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.
In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of pr...
2019-09-1552 min
The Logo Geek PodcastNetworking to Get Clients & Referrals - An interview with Joana GalvaoAt the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first 10 months she made over $100K, and was able to fulfil her dream to work with ambitious and revolutionary entrepreneurs, such as Lewis Howes, Danielle LaPorte, and Selena Soo.
But how did she do it? In this interview Ian uncovers Joanas story to learn how she was able to grew her design agency through traditional face to face networking, referrals and speaking, and how you can do the same.
Resources & Event...
2019-09-0852 min
The Logo Geek PodcastBuilding a Million Dollar Agency from Zero - An interview with Mash BonigalaIn 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.
In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Goo...
2019-09-011h 05
The Logo Geek PodcastCreating a Niche Business - An interview with Sara DunnHow do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.
In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.
...
2019-08-2657 min
The Logo Geek PodcastShowing the Value of Design - An interview with Aarron WalterIn order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences.
Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and...
2019-08-1849 min
The Logo Geek PodcastA Brief History of Logo Design - An interview with Steven HellerThe Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design.
Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement.
Books & Resources Mentioned
The Logo Design I...
2019-08-1157 min
The Logo Geek PodcastDesigning the Google Logo - An interview with Ruth KedarIn 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.
In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford Uni...
2019-04-2259 min
The Logo Geek PodcastIllustrator & Logo Designer Alexa ErkaevaIn this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation.
In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of the world where there are currently no design events.
Alexa is a g...
2019-04-1446 min
The Logo Geek PodcastScaling & Marketing Your Business - An interview with Tom RossIf you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.
In this interview we also discuss how to prevent burnout, and how to market your business too.
Show notes for this episode can be found here: https://logogeek.uk/podcast...
2019-04-0848 min
The Logo Geek PodcastUsing the One Concept Approach - An interview with Melissa YeagerHow many logos should you present to clients?
Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients.
Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great...
2019-03-311h 08
The Logo Geek PodcastBuilding a Strategy Led Design Agency - An interview with Sean TambagahanDesign that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.
In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.
Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tamba...
2019-03-2450 min
The Logo Geek PodcastBecoming a hand lettering artist - An interview with Lauren HomIs it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.
After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!
Lauren Hom is Known for her bright colour palettes and playful lette...
2019-03-1755 min
The Logo Geek PodcastMaking the Most of University - An interview with Diane GibbsTo get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.
We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.
Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of Sout...
2019-03-111h 06
The Logo Geek PodcastDesigning logos for Hasbro, Disney, Star Wars & More! - An interview with Myles MendozaMyles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.
Resources Mentioned
HRO Design
...
2019-03-0455 min
The Logo Geek PodcastBecoming Designer & Director at Aardman Animations - An interview with Gavin StrangeThis week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!
We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.
View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/
Thank you to Freshbooks!
I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek...
2019-02-251h 01
The Logo Geek PodcastCopyright & Trademark Law for Logo Design – An interview with Gordon FiremarkOn this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too.
Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate ma...
2019-02-1833 min
The Logo Geek PodcastAn interview with Armin VitArmin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?
In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a...
2018-11-1751 min
The Logo Geek PodcastHow a new mum built a design agency - An interview with Rebecca HeinemannFollowing a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.
Show notes for this episode can be found here: https://log...
2018-11-1051 min
The Logo Geek PodcastA Life of Food & Restaurant Branding - An interview with Louise FiliOn this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more.
Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.
Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/louise-fili/
...
2018-10-2758 min
The Logo Geek PodcastGetting your dream design job - An interview with Charli PrangleyIf you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.
To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side pro...
2018-10-1447 min
The Logo Geek PodcastThe Fundamentals of Typography - An Interview With Michael StinsonTypography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more.
Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of type.
Show notes, and a full transcription of the interview can be found here: https://logogeek.uk/podc...
2018-10-0744 min
The Logo Geek PodcastDiscover your personal brand - An Interview with Radim MalinicAre you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’.
Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum...
2018-09-291h 04
The Logo Geek PodcastAn interview with George BokhuaIn this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design.
View the show notes, and a full transcription here...
2018-09-0852 min
The Logo Geek PodcastQualifying Leads & Turning them into Clients - An Interview with Emily CohenFinding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.
Show notes along with a transcription of this in...
2018-08-3143 min
The Logo Geek PodcastValue Based Pricing - An Interview With Blair EnnsValue Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.
Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.
Show notes along w...
2018-08-2452 min
The Logo Geek PodcastSaying No to Clients - An interview with Sagi HavivLogo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.
Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designe...
2018-08-1045 min
The Logo Geek PodcastCreative Strategy and the Business of Design with Douglas DavisTo be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn.
View the show notes & transcription for this episode
Resources Mentioned
Book: Creative Strategy and The Business of Desig...
2018-08-0459 min
The Logo Geek PodcastTalking Logo Design with Tom GeismarIn this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more.
Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more.
Show notes for this episode can be found here: https://logogeek.uk/pod...
2018-03-3044 min
The Logo Geek PodcastLogos & Type Design for Comic Books with Rian HughesIn this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!
In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Ria...
2018-03-231h 09
The Logo Geek PodcastGrowing an Instagram Following to 600k with Jonathan RudolphInstagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?
But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!
In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram follo...
2018-03-0345 min
The Logo Geek PodcastBuilding a Life in Identity Design. An interview with Ben LoizIn this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.
We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work.
Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/
I’d...
2018-02-241h 05
The Logo Geek PodcastHow to Create & Use Mood Boards with Mariah AlthoffWhat is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.
We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.
Show notes for this episode can be found at https://logogeek.uk/2.6
I’d like to thank FreshBooks for sponsoring this episode, and for making...
2018-02-1752 min
The Logo Geek PodcastCreating a Personal Brand with Jacob CassAs a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.
Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.
2018-02-1043 min
The Logo Geek PodcastYouTube, Lettering & Logos with Will PatersonCan sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.
We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.
Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouT...
2018-02-0457 min
The Logo Geek PodcastLearn by Studying Design Masters with Melinda LivseyHave you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.
This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by i...
2018-01-2751 min
The Logo Geek PodcastThe steps to design a brand identity, with Alina WheelerWhat is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.
Show notes for this episode can be found at logogeek.uk/podcast10
To view more episodes and to subscribe visit logogeek.uk/podcast
2017-10-0140 min
The Logo Geek PodcastSEO & Online Marketing For Graphic Designers, With Ryan RobinsonDo you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution.
In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!
Show notes for this episode can be found here: https://logogeek.uk...
2017-09-2345 min
The Logo Geek PodcastHow to start a logo design business, with Kyle CourtrightHave you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave...
Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/
To listen to more ep...
2017-09-1745 min
The Logo Geek PodcastWhat it takes to work for a design agency, with Simon ManchippDo you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more.
Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/
2017-09-0739 min
The Logo Geek PodcastThe Personality of Type, with Sarah HyndmanEvery font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type.
In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
Show notes for episode can be found at https://logogeek.uk/pod...
2017-08-2841 min
The Logo Geek PodcastTalking Logo Lounge & Logo Trends with Bill GardnerIn this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report.
Show notes for this episode can be found at https://logogeek.uk/podcast5
2017-08-1948 min
The Logo Geek PodcastTalking Logo Design with Aaron DraplinAaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies.
Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/
For more episodes like this visit: https://logogeek.uk/podcast/
2017-08-1647 min
The Logo Geek PodcastFinding Your Passion & Turning it into a Business with Dina RodriguezAre you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe.
In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand..
Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/
More great podcas...
2017-07-2946 min
The Logo Geek PodcastHow to Get Logo Design Clients with David AireyIn this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients.
Show notes for this episode can be found at logogeek.uk/podcast2
2017-07-2247 min