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Ideas Xchange by InXpressIdeas Xchange by InXpressRed Sea Chaos: How rogue attacks are reshaping global trade // Ideas Xchange Podcast by InXpresshttps://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! In this must-watch episode, we delve into the alarming situation in the Red Sea, where rebel attacks are causing seismic shifts in global trade and logistics. Discover how these unexpected attacks are forcing major shipping lines to reroute, leading to skyrocketing shipping costs and potential price hikes for consumers worldwide. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he...2024-01-1905 minIdeas Xchange by InXpressIdeas Xchange by InXpress2023 Highlights // Ideas Xchange Podcast presented by InXpresshttps://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! As we embark on 2024, "Ideas Xchange" by InXpress, hosted by the insightful Paul Castleberry, continues to be your go-to podcast for real-world business wisdom. Reflecting on 2023, we've navigated the complexities of modern business, from brand reputation management to the intricacies of freight logistics. Each episode has been a masterclass in business strategy, featuring thought leaders who've shared invaluable insights on entrepreneurship, leadership, and the pivotal role of logistics in business growth. What's Next: A Glimpse into 2024 Looking ahead, "Ideas Xchange" looks to dive deeper...2024-01-1605 minIdeas Xchange by InXpressIdeas Xchange by InXpressImportance of Brand Reputation and Management Online w/ Quinton Mchaffie - Social Places // Ideas Xchange Episode 38https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! Check out Social Places study on this subject here... https://socialplaces.io/digital-marketing-and-customer-journey-report-2023/ Let's talk about the intricate world of brand reputation management. In the realm of business, reputation is a priceless asset that requires years of careful cultivation. However, it can be lost in mere minutes. In this episode, we sit down with Quinton Mchaffie of Social Places to discover how even minor incidents can leave a lasting impact on your audience's perception of your brand. ...2023-11-1421 minIdeas Xchange by InXpressIdeas Xchange by InXpressLooking at freight from a different angle w/ Steve Chisholm // Ideas Xchange Episode 37https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! It has been said that Freight is what helps keep the world moving. Every country around the world depends on it to move goods from point A to point B. In this episode, host Paul Castleberry sits down with Steve Chisholm, who has worked in the logistics space specifically in freight for many decades to talk about the struggles and challenges that not only customers face, but carrier partners as well. It can be...2023-10-1017 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe journey of becoming an small business owner with Shiv and Sheyleen Lal // Ideas Xchange Episode 36https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! The idea of starting your own business and being your own boss is the dream of many. Maybe you are one of them. But how often do many think of all the ins and outs, the long-term planning involved, and the balancing of making plans and building the business? That is what host Paul Castleberry explores with business owners Shiv and Sheyleen Lal in this episode of the Ideas Xchange. It can be difficult...2023-09-1219 minIdeas Xchange by InXpressIdeas Xchange by InXpressBecoming a successful salesperson w/ Chloe Vant // Ideas Xchange Episode 35https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! What does it take to become a successful sales professional? Tune in as we unpack the strategies that have propelled our guest, Chloe Vant, a sales executive with InXpress, to greatness. She will share with us her blueprint for transforming herself into a top-notch salesperson with host Paul Castleberry. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy...2023-08-1520 minIdeas Xchange by InXpressIdeas Xchange by InXpressEmpowering women in leadership: Breaking barriers and shaping the workplace w/ Tersia Visagie // Ideas Xchange Episode 34https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! Join us on this thought-provoking episode as we delve into the inspiring world of women in leadership and the evolving landscape of the workplace. In this conversation, we explore the triumphs, challenges, and indispensable contributions of women leaders across industries. Host Paul Castleberry sits down with Country Manager Tersia Visagie to discuss all of this and more. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics...2023-07-1819 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe State of Freight and where it is headed w/ Andrew Dawson, VP of Freight InXpress // Ideas Xchange Episode 33https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! In this episode, host Paul Castleberry will sit down with Andrew Dawson, VP of Freight with InXpress Americas, to uncover the key trends, challenges, and opportunities shaping the freight landscape, while also discussing the transformative technologies and strategies that are revolutionizing the way goods are transported. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a...2023-07-0425 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe importance of having a business coach w/ Madison Rossi // Ideas Xchange Episode 32https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! In today's fast-paced and competitive business landscape, having a trusted guide can make all the difference. A business coach serves as your ally, mentor, and strategic advisor, helping you navigate challenges, capitalize on opportunities, and achieve extraordinary success. Host Paul Castleberry and guest, Madison Rossi, Sales and Onboarding Director, discuss these ideas with regard to the importance of having a business coach and more. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics...2023-06-2019 minIdeas Xchange by InXpressIdeas Xchange by InXpressSustainability for a Greener Future w/ Alfredo Otoya, CIO of DHL Canada and Paul Paquettee, President of InXpress Canada // Ideas Xchange 31https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! In this thought-provoking episode, we delve into the realm of sustainability, examining its significance from both corporate and small business standpoints. Join host Paul Castleberry, Alfredo Otoya, CIO of DHL Canada and Paul Paquette, President of InXpress Canada as they explore how organizations of varying sizes can contribute to a greener future, adopt eco-friendly practices, and make a positive impact on the environment. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part...2023-06-0525 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to plan and organize Corporate Events w/ Yvette Mignerey Atkin // Ideas Xchange Episode 30https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! How much time have you spent thinking about putting together your next corporate event? Even thinking about where to begin with such a task can be very overwhelming. In this episode, host Paul Castleberry sits down with Yvette Mignerey Atkin who heads up putting on a multi-day event for InXpress each year, to discuss her insights into what it takes and things she has learned along the way with regard to corporate events. It can be difficult, time-consuming, and cost you lots of money...2023-05-2325 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe value of developing your brand w/ Ian Morris - Threerooms // Ideas Xchange Episode 29https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! What can you expect the return on investment to be when investing time and money into developing your brand? How do you even measure that return? And why is investing in your brand important in the first place? Those questions and more is what host Paul Castleberry tackles in this episode with guest Ian Morris, Director and Founder of Threerooms Branding Agency. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone...2023-05-0220 minIdeas Xchange by InXpressIdeas Xchange by InXpressGetting over the fear of public speaking w/ Dave Vant // Ideas Xchange Episode 28https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! It has been said that the two biggest fears in life are number one, death, and a close second public speaking. One person who has faced those fears head-on is Dave Vant. Dave has used his skills as a public speaker to not only become an InXpress Logistics Consultant in Cambridge, England but also a sought-after Matchday Presenter for Ipswithc Town Football. He occasionally speaks in front of crowds as large as 30,000 people. In this episode, Dave and host Paul Castleberry will...2023-04-2521 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe importance of brand design w/ Jen of Threerooms // Ideas Xchange Episode 27https://bit.ly/ideasxchange ... click here to how InXpress can help you and your business! What exactly is brand design? Is it really that important to your business? That's what host Paul Castleberry sits down to chat about with guest Jennie Bennett, Brand Strategist with Threerooms, a strategic creative agency in the UK. They will discuss how ones brand is more than just some colors and pretty font, how developing ones brand can take longer than most think, and how to dig deep to discover what ones brand is all about. It can be difficult, time-consuming, and cost you...2023-04-1323 minIdeas Xchange by InXpressIdeas Xchange by InXpressIs SEO important and worth it in 2023 w/ Nicolas Mouanga - Salesbytech // Ideas Xchange Episode 26https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Is SEO(Search Engine Optimization) still a thing in 2023? Should you be spending hours upon hours researching the right keywords for your website or blog? Do you really need one person doing this full-time for your company? These questions are asked for this episode of the Ideas Xchange podcast. Join Host Paul Castleberry as he sits down with Nicolas Mouanga, Cofounder of Salesbytech, and discusses these topics and more. It can be difficult, time-consuming, and cost you lots of money t...2023-03-2823 minIdeas Xchange by InXpressIdeas Xchange by InXpressTaking customer service to the next level w/ Cristina Montero // Ideas Xchange Episode 25https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!     Customer service is one of those jobs that most of us DO NOT want to think about. However, in today's business landscape, it has become one of the top deciding factors when selecting who you do business with. In this episode, host Paul Castleberry sits down with Cristina Montero, Executive Account Manager for InXpress Southwest Florida and Colorado, to discuss how they take their customer service to the next level.   It can be difficult, time-consuming, and cost you lots of money...2023-03-1421 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to manage and improve your sales cycle w/ Richie Winn // Ideas Xchange Episode 24https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Building, managing and improving a business sales cycle is different for everyone. How do you know when to make changes? Is it a cut-and-dry process that is done one step at a time, then rinse and repeat? Host Paul Castleberry sits down with one of InXpress' top-performing Account Executives, Richie Winn to discuss these questions, and how Richie personally manages his sales cycle. He will also talk about the tips and tricks he teaches to his team of account executives. It...2023-02-2822 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to approach ORGANIC MARKETING w/ Mia Gilbertson // Ideas Xchange Episode 23https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Organic marketing is still one of the most underutilized tools at a business owner's disposal. Shockingly, many don't think about it or even attempt to implement an organic marketing strategy..but why? In this episode, host Paul Castleberry speaks with Mia Gilbertson, Founder and CEO of AweTonics Media to answer these questions and many more about B2B organic marketing.  \ It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics par...2023-02-1423 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to build a successful team w/ Tom Morris // Ideas Xchange Episode 22https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Building a successful team is no easy task. It takes time and understanding to find the right people. In this episode, host Paul Castleberry speaks with Tom Morris, an InXpress Franchisee, about what it took to build his team of award-winning support staff.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he interviews entrepreneurs, business exe...2023-01-3119 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow does freight work around the world? w/ Michelle Price, InXpress Country Manager // Ideas Xchange Episode 21https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! There is a lot that goes into moving freight around the world. From knowing exchange rates to labor shortages, there is more than one might think into moving goods across borders. In this episode, host Paul Castleberry sits down the Michelle Price, InXpress Australia & New Zealand Country Manager, to discuss what freight looks like on a global scale. They will also talk about polar bears and tigers...? All that and more on the latest episode. It can be difficult, time-consuming, a...2023-01-1723 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to stand out amongst competitors and disrupt industry w/ Eric Rosen Ideas Xchange Episode ep. 20https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Is your business really just one in a million? Or can you truly stand out amongst your competitors and disrupt a particular industry? Those questions and more will be answered on this episode as host Paul Castleberry sits down with Eric Rosen, Founder and Managing Partner of Hudson Hill Capital LP.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Joi...2023-01-0320 minIdeas Xchange by InXpressIdeas Xchange by InXpress2022 in Review and Highlights - Ideas Xchange by InXpress ep. 19https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! It's hard to believe that is almost been one year since we released the first episode of the Ideas Xchange. We want to thank everyone who has been a guest on the show up to this point, and look forward to many more! In this episode, host Paul Castleberry will highlight some of the great guests that gave us some of their time to share their professional insights. This will be the last episode for the year 2022. We will be b...2022-12-1308 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to strengthen your business going into a new year w/ Mark Taylor, Global CEO of InXpress // Ideas Xchange by InXpress ep.18https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest Mark Taylor, Global CEO of InXpress, discuss the things you should be doing to strengthen your business going into a new year. They will discuss creating targets, 3-year plans, how to get traction and create measurables, and getting people's input on those plans. They will also discuss taking stock of business relationships and how to navigate them. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone m...2022-11-2921 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to combine networking and small business ownership w/ Steve Setka // Ideas Xchange by InXpress ep.17https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest Steve Setka, discuss how to network when you're a small business owner. Do you leverage certain networking groups to build your business? Which groups should you be a part of? How do you avoid being a part of a "bad" networking group? All of those questions and more will be answered on this episode. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part o...2022-11-1422 minIdeas Xchange by InXpressIdeas Xchange by InXpressWhy choose franchising as a career path w/ Omar Simmons // Ideas Xchange by InXpress ep.16https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Host Paul Castleberry and guest Omar Simmons, managing director of Exaltare Capitol Partners which he co-founded, discuss why someone should consider franchising over a traditional career path. Is it as easy as writing a check and hitting the ground running? What considerations should someone think about before going into franchising? And are you really your own boss? These questions and more will be discussed on this episode.   It can be difficult, time-consuming, and cost you lots of money to run you...2022-11-0120 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow online payments can help drive business opportunities - Arnold Goldberg VP / GM of Payments and NBU of Google / Ideas Xchange by InXpress ep.15https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest Arnold Goldberg VP / GM of Payments and NBU of Google, discuss how online payments can help drive business opportunities. They will take at just how far online payments have come and what that means for merchants now and in the future. They will also discuss how online payments need to be simplified as a way to expand small to medium-sized businesses in order to have a global reach. It can be difficult, time-consuming, and cost y...2022-10-1823 minIdeas Xchange by InXpressIdeas Xchange by InXpressGetting started with video marketing - Mark Harman w/ Red Book Productions / Ideas Xchange by InXpress ep.14https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest Mark Harman with Red Book Productions in the UK, discuss how corporations and companies should go about creating videos for their business. They will talk about getting over the fear of being on camera, how to get started with your first video and what companies are doing right and what they are doing wrong with their video strategy. It can be difficult, time-consuming, and cost you lots of money to run your own business, let a...2022-10-0420 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to become an Executive w/ Jan Uhrich / / Ideas Xchange by InXpress ep.13https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Host Paul Castleberry and Jan Uhrich, a Senior Executive on the Board of Directors for InXpress, discuss her path to becoming a female executive. She shares what it took and what she wishes she would have done differently. She also shares advice for the next generation of future Executives in the workforce.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a nec...2022-09-2021 minIdeas Xchange by InXpressIdeas Xchange by InXpressWhat is Digital Marketing with Adam Lovelock at Coconut Creative / Ideas Xchange by InXpress ep.12https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest Adam Lovelock with Coconut Creative, a digital marketing firm in the UK, discuss what digital marketing is, why it is important and how companies should go about doing it in the right way. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he interviews entrepreneurs, business executives, and franchisees to pull b...2022-09-0621 minIdeas Xchange by InXpressIdeas Xchange by InXpressThe importance of corporate responsibility w. Paul Paquette / Ideas Xchange by InXpress ep.11https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Host Paul Castleberry and guest, Paul Paquette, President of InXpress Canada, discuss the importance of corporate responsibility and giving back to the community. They will also discuss why it is important to align one's company with the right partnerships.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he interviews entrepreneurs, business executives, and franchisees to pul...2022-08-2320 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow supply chains will effect global markets w. Anthony Escobedo / Ideas Xchange by InXpress ep.10https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest, Anthony Escobedo, an InXpress Americas Franchisee, discuss what supply chains are looking like these days and how they will effect global markets in the days to come. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he interviews entrepreneurs, business executives, and franchisees to pull back the curtain on what it t...2022-08-0919 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to Create Enterprise Value for Your Business w/ Dustin Hansen / Ideas Xchange by InXpress - Ep.9https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Host Paul Castleberry and guest, Dustin Hansen Global Board Member for InXpress, discuss how to create enterprise value for your business. Dustin talks about the unique approach of beginning with the end in mind. What does that mean? Listen and found out.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strategy, not just a necessity. Join Paul Castleberry as he interviews entrepreneurs, business executives, and...2022-07-2622 minIdeas Xchange by InXpressIdeas Xchange by InXpressBuilding business resilience in 2022 w/ Marcel Lal // Ideas Xchange by InXpress Ep.8https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest, Marcel Lal CEO Asia Pacific and Global Board Member for InXpress, discuss "Building resilience in your business." With many businesses and entrepreneurs still feeling the effects of the Covid Pandemic, it can be tricky to know how to make sure your business survives and thrives in post-pandemic landscape. In this episode, Marcel will give insight into how he and his team, and InXpress as a whole, became resilient during unprecedented times and how you can do the s...2022-07-1222 minIdeas Xchange by InXpressIdeas Xchange by InXpressGiving back w/ Mentors International - International Women's Conference // Ideas Xchange - Bonus Ep.https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business! Host Paul Castleberry and guest, Sarah Barrett of Mentors International discuss the upcoming InXpress Womens Conference and our partnership with Mentors International. She will discuss what Mentors International is, the impact they have our families around the world and how you can get involved. See Mentors International in action and hear one of their success stories... https://www.youtube.com/watch?v=THuYTDUeRiU Latest statistics on the impact Mentors International has had around the world... ...2022-07-0625 minIdeas Xchange by InXpressIdeas Xchange by InXpressCreating a successful marketplace business w/ Brendan Mulryan // Ideas Xchange by InXpress Ep.7https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!      Host Paul Castleberry and guest, Brendan Mulryan Vice President, Member Services at Etsy, discuss "Turning your hobby into a successful marketplace business." How to you make that fun side hussle into a thriving business? What are the nuts and bolts to getting it up and running? These questions and more will be answered in this episode.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your growth strate...2022-06-2821 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to get past the NO w/ Anthony Stears, The Telephone Assassin // Ideas Xchange by InXpress - Ep.6https://www.linkedin.com/in/anthony-stears/ ...Check out Anthony's profile to learn more about what he knows. https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!    Host Paul Castleberry and guest, Anthony Stears, discuss getting past the "NO" when it comes to cold calling and making the sale. They will discuss why it is important to be educated when making the first connecting with a potential client, how scripts are a good and bad thing, and how make connections with customers will always win over their business. It...2022-06-1422 minIdeas Xchange by InXpressIdeas Xchange by InXpressHow to run social media ads in 2022 // Ideas Xchange by InXpress - Ep.5https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   Host Paul Castleberry and guest, Tyler Doyle, discuss social media paid advertising. They will talk about best practices, where business owners and entrepreneurs get it right and get it wrong. Tyler gives great insight on how and why a business owner should run paid advertising for their small to medium-sized business. He will also share a great story about how he snagged his dream job for just $0.89.   https://www.linkedin.com/in/mrtylerdoyle/ ...Check out Tylers profile to learn more...2022-05-3123 minIdeas Xchange by InXpressIdeas Xchange by InXpress5 ways to increase website orders with better shipping options, guaranteed // Ideas Xchange by InXpress - Ep.4https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!    Host Paul Castleberry and Franchisee Blake waller sit down to discuss 5 unique ways a business owner can increase their website orders with better shipping options. These are simple and out-of-the-box ways to bring in more business and close more sales during the checkout process with your eCommerce business. Plus, we learn who Blake would love to play golf with one day! It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make log...2022-05-1721 minIdeas Xchange by InXpressIdeas Xchange by InXpressAre all freight carries the same? - Ideas Xchange Episode 3 - Liz Garnierhttps://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!      In Episode Three, host Paul Castleberry and Liz Garnier, a freight help desk specialist with InXpress,  discuss if all freight carriers are the same. With so many options out there to have freight shipped from point A to B, how do you figure out which one is the best? We will cover that and much more with the undisputed "Freight Queen" of InXpress.   It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone m...2022-05-0323 minIdeas Xchange by InXpressIdeas Xchange by InXpressWhat is Storybrand Marketing? w/ Steph Guttmann of Coconut Marketing // Ideas Xchange by InXpress Ep. 2https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!   In Episode Two, host Paul Castleberry and Steph Gutmann, Head of Copywriting at Coconut Marketing, discuss how business owners can better understand copywriting, to help connect them with their target audiences. This includes why the story brand style is so important, how to use the right page layout and formatting, as people tend to read in an F shape, the right way to include keyword for SEO and so much more! It can be difficult, time-consuming, and cost you lots of money to run y...2022-04-1922 minIdeas Xchange by InXpressIdeas Xchange by InXpressEcommerce Trends for 2022 // Ideas Xchange by InXpress - Ep.1https://bit.ly/ideasxchange  ... click here to how InXpress can help you and your business!  Host Paul Castleberry and Franchisee Derek Henderson discuss what eCommerce looks like today and where it is going. What are the trends? How many shipping options should an eCommerce business have on its website? How many options are too many? All of that and more are discussed in this episode of the Ideas Xchange presented by InXpress. It can be difficult, time-consuming, and cost you lots of money to run your own business, let alone make logistics part of your gr...2022-03-3020 min