Shows
Follow the RabbitAugmentation over automation: a different way to use AI – Follow the Rabbit Podcast s04e26Igor bought a Fujifilm camera. That's not the interesting part. The interesting part is what he built to help himself actually learn photography instead of letting the camera collect dust in a drawer after two months. In this episode, we explore what Igor calls the "AI companion." Not an agent that does things for you, but a system that helps you stay with the things you actually want to do. The distinction matters more than you'd think. While the AI industry obsesses over agents that book your flights and manage your calendar, there's a quieter revolution happening. People are...
2025-11-2745 minFollow the RabbitWhy Organizations Are Rediscovering Systems Thinking with Helge TennøYour organization has three departments that should be collaborating. Instead, they're locked in a silent battle—one's built a fortress, another's planning a hostile takeover, and the third is caught in the middle. The manager overseeing this chaos spends all day in meetings and has no map of what's actually happening. Sound familiar? Welcome to what our guest Helge Tennø calls "the Mexican standoff"—and it's precisely why systems thinking is making a comeback.In this episode, we're joined by Helge Tennø, a designer-turned-strategist who spent seven years inside a global pharmaceutical company watching organizations fragment into compet...
2025-10-2249 minFollow the RabbitThe Economics of Little Treats: Introducing Aspiration CascadesIf you've been on TikTok lately, you've definitely seen La Bubus. Those collectible plushies have replaced Dubai chocolate as the instant cultural reference for micro-trends. But here's the thing—La Bubus, $19 strawberries, $20 smoothies, and $300 Le Creuset pots aren't random phenomena. They're symptoms of something much bigger: what Igor calls the Aspiration Cascade.Remember when the path was clear? Get the job, buy the house, buy the car, and signal your status through big purchases. But when 50% of Gen Z still depends on their parents for monthly support, and homeownership feels like a fantasy, what happens to our as...
2025-10-1038 minFollow the RabbitSoft Clubbing: How impossible conditions create new cultureDancing at dawn isn't rebellion. It's strategy.Igor just wanted his morning coffee. Instead, he walked into a full-blown rave at 10am, complete with turntables and wood dust, desperately clutching his toddler while navigating through impeccably dressed dancers. Welcome to soft clubbing, a trend we first identified in February that has since become delightfully bizarre.What started as quirky morning dance parties has morphed into something far more intriguing: thermal gatherings in saunas, corporate-sponsored run-and-rave combos, and coffee shops transformed into analog listening lounges with walls of vinyl and monster speakers from Singapore to Brussels.Here's what we're noticing...
2025-09-2539 minFollow the RabbitFrom Mass Medicine to TikTok Therapy: The Great Health Unbundling with Cyril MauryRemember when your doctor knew best? Now TikTok tells you to eat oats instead of buying Ozempic, your Apple Watch judges your sleep, and everyone's either biohacking their way to immortality or drowning in wellness anxiety. Welcome to the great unbundling of medical authority. In this episode, we're joined by Cyril Maury from Stripe Partners, who's spent 15 years studying how people actually behave around health—not what they say they do, but what they really do. Together, we trace a fascinating pendulum swing: from the 20th century's one-size-fits-all pharmaceutical production (where your 60 kg body gets the same ib...
2025-08-2157 minFollow the RabbitFrom bucket hats to AI empires: Deep-Dives on Oasis and OpenAIWhat connects a sea of white men in bucket hats at Oasis concerts to Sam Altman's relentless narrative-building around AGI? More than you might think.This month, we're connecting dots between two very different cultural phenomena that both reveal something fascinating about how authenticity gets manufactured—and why that matters for anyone trying to understand how culture actually moves.The Oasis Effect: When Heritage Brands Create BelongingIgor dives deep into the cultural archaeology of the Oasis reunion, but this isn't just about nostalgia. We're talking about how a band's de...
2025-08-0139 minFollow the RabbitCognitive Debt: Are we mortgaging our thinking to AI with John V WillshireLet's say someone asks you to suggest five global markets for a product launch. You enter it into ChatGPT, receive a response within seconds, and present it during the meeting. Six months later, when it's either a massive success or spectacular failure, someone asks, “Why did we choose these markets?” And you realize... you have no idea.This is what our guest John Willshire calls “cognitive debt”—the cost of forgoing thinking to get answers quickly, creating a debt of understanding that, like technical debt in software, is meant to be repaid but often isn't.John Wills...
2025-07-0947 minFollow the RabbitThe New Campfires: From Generation Alpha to Cultural AcupunctureWhen 14-year-olds design autonomous hearses, barber shops launch radio stations, and Formula 1 calls its drivers "the cast," you're witnessing the emergence of new cultural gathering points in a fragmented world.In this June monthly review, we explore three seemingly unrelated phenomena that reveal the same underlying pattern: the post-pandemic hunger for synchronized cultural experiences is creating new forms of community in unexpected places. From a science camp in Karlsruhe to laundromats in Hong Kong to Netflix's Drive to Survive, we're seeing the emergence of what we call "new campfires"—shared cultural experiences that replace the old mass me...
2025-07-0246 minFollow the RabbitHow William Gibson's Pattern Recognition Shaped Our Approach to Cultural ResearchThe book that taught us “cool hunting” could be a career—and why that still matters in 2025In this special episode of Follow the Rabbit, we sit down together in the same room (a rare occurrence!) to discuss the book that fundamentally shaped our approach to cultural research: William Gibson's Pattern Recognition. Published in 2003, this post-9/11 novel introduced us to the concept of professional trend-spotting through the character of Cayce Pollard, a “cool hunter” who gets paid to sense what's emerging before it hits the mainstream.Our conversation reveals how Gibson's vision of pattern recognition as cultural...
2025-06-2523 minFollow the RabbitProduct-First Brands and the Art of Cultural Relevance with Mike EvansIn this episode of Follow the Rabbit, Igor and Johannes welcome Mike Evans, a strategist who spent years at Red Bull Music figuring out which artists the brand should work with and how to stay connected to culture while scaling globally. Now he consults brands trying to navigate that same challenge—and he's been watching one particular phenomenon closely.We're talking about On running shoes, the Swiss brand that somehow managed to go from zero to genuinely threatening Nike's cultural dominance by doing something radical: actually focusing on the fundamentals. The result is a fantastic product, smart di...
2025-06-1848 minFollow the RabbitNiche is the New Scale: Understanding Modern Challenger Brands with Jan ThedeThe sale of a hand sanitizer company for $880 million, despite only capturing 5% of the market, exemplifies how modern challengers achieve success by redefining the rules instead of adhering to them.In this episode of Follow the Rabbit, we're joined by Jan Thede, Senior Director of Strategy at Berlin-based design agency A Color Bright, to explore their newly released challenger brand framework. Moving beyond the tired question of how to compete with market leaders, Jan reveals how successful challengers don't just fight for position—they redefine what the fight is about.Through A Color Bright's work wi...
2025-06-1148 minFollow the RabbitEverything to Someone: How Niches Are Becoming the New MainstreamWhen a billion-dollar bet on arthouse cinema meets teenagers selling newspapers in the Hamptons, it reveals how radical proximity to your audience might be the only strategy left that works.In this monthly review, Igor and Johannes uncover a pattern hiding in plain sight: while mainstream culture flattens into algorithmic predictability, billion-dollar businesses are being built by doing the exact opposite. From Mubi's quiet 18-year journey to unicorn status to fashion designers abandoning boardrooms for London's car boot sales to Gen Z rediscovering the radical act of local journalism—each story reveals the same truth: being everything to...
2025-06-0441 minFollow the RabbitUnlearning Productivity: The Radical Act of Doing Something Pointless with Christie GeorgeWhen a pandemic book report becomes a four-year creative practice, it reveals how making something "pointless" by hand might be the most radical act of resistance in our optimized world.Christie George never meant to become an artist. But when she started scribbling quotes from Jenny Odell's "How to Do Nothing" during lockdown, something unexpected happened: a simple reading practice transformed into 200 handmade pages, an exhibition, and a movement helping others memorialize their pandemic experiences.In this conversation, Christie reveals why she ships her books one by one to people she knows, refuses to optimize...
2025-05-2856 minFollow the RabbitThe Rashomon Effect: When Multiple Realities Are All TrueIn a world of polarized perspectives, the path forward isn't choosing one truth but developing empathy for contradictory realities that exist simultaneously.Igor and Johannes explore how we navigate a world where multiple versions of reality exist at once. Through the lens of Igor's recent trip to the United States, they unpack how media narratives, firsthand experiences, and personal encounters can tell completely different—yet equally valid—stories about the same place.Using Akira Kurosawa's film "Rashomon" as a framework, they reveal why empathy—not just data or information—is crucial for bridging divides. Whether you're a...
2025-05-2140 minFollow the RabbitOut of Love and Necessity: How Patta Uses Print to Create Cultural DepthWhy a leading brand chooses to tell its story through limited-circulation magazines in the digital ageIn this follow-up to our indie magazine exploration, we welcome Guillaume "Gee" Schmidt, co-founder of Patta, to discuss how print magazines function within contemporary brand ecosystems. What began as a sneaker boutique in Amsterdam has evolved into a multifaceted cultural force spanning clothing, music, sports, and social initiatives, with their biannual print magazine serving as a connective tissue between these elements.The conversation explores how magazines shaped Guillaume's worldview from an early age, from The Source...
2025-04-2343 minFollow the RabbitIndie Magazines: From productive nostalgia to cultural anchorsIn a world obsessed with digital content, why are luxury print magazines not just surviving but thriving?In this episode of Follow the Rabbit, we explore the persistent appeal of print magazines in our hyper-digital world. Sparked by a New York Times article about “the revenge of the niche fashion magazine,” we examine how these physical artifacts create communities, serve as premium spaces for advertisers, and offer respite from algorithm-driven experiences.Drawing from Johannes' long-standing connection to Monocle magazine and broader industry observations, we look at how print publications are finding new relevance not despite our...
2025-04-1640 minFollow the RabbitFrom Davos to your Inbox: Narratives, Newsletters, and Nuances with Adrian MonckHow the former Davos communications chief navigates the tension between algorithmic demands and journalistic integrity in his quest to make sense of a world that resists coherenceIn this episode of Follow the Rabbit, we explore the changing landscape of cultural impact with Adrian Monck, whose newsletter "Seven Things" has become an intriguing case study in post-institutional thought leadership. After working in television journalism, academia, and finally as the World Economic Forum's communications architect for 13 years, Monck now creates a weekly geopolitical digest that reaches over 160,000 readers—all while earning "nothing" and negotiating holidays with himself....
2025-04-0943 minFollow the RabbitMonthly Rewind: Luxury Markets, ADHD Soundscapes, and Conversations as CultureIn this monthly recap episode, Igor and Johannes reflect on cultural phenomena that caught their attention during March 2025, exploring luxury consumption, wellness trends, and the evolving nature of media consumption.From the luxury supermarket Erewhon and its influence on brand perception to the complex social implications of GLP-1 drugs and the fascinating personalization of sound through the Endel app. The hosts conclude with insights on how long-form conversations are reshaping our relationship with media consumption and knowledge formation.Key themes:How luxury food retailers like Erewhon transform shopping into status...
2025-04-0252 minFollow the RabbitAdventures in Cultural Strategy with Amy DaroukakisWhat happens when 90% of our cultural insights come from just 10 cities? In this episode of Follow the Rabbit, Igor and Johannes welcome cultural strategist Amy Daroukakis, who shares her provocative thesis that 90% of trend reports come from just 10 cities in the world—creating a homogenized view of culture that fails to capture global diversity. With 20 years of experience working across 60+ countries, Amy offers insight into how this narrow lens affects everything from business decisions to physical spaces.The conversation explores how true curiosity has become the essential skill in an age of AI and algorithm-driven con...
2025-03-2658 minFollow the RabbitThe $19 Strawberry: Decoding Luxury, Craft, and Viral OutrageThe $19 strawberry isn't ridiculous—it's the perfect artifact for decoding our conflicted relationship with luxury, authenticity, and outrage culture.In this episode of Follow the Rabbit, Igor and Johannes examine the viral phenomenon of the $19 strawberry sold at Erewhon, the luxury LA supermarket previously featured in their Season 3 discussions. What begins as apparent late-stage capitalism absurdity reveals itself as a complex intersection of Japanese craftsmanship, global logistics, social media dynamics, and changing luxury consumption patterns.The conversation traces how these rare Tochigi Prefecture strawberries—requiring seven years of cross-breeding and extreme cultivation care—transform from agricu...
2025-03-1931 minFollow the RabbitCurating in the Age of AI with Sari AzoutFrom cynicism to curiosity: How personal taste becomes the ultimate skill in an AI-powered worldThe topic of AI often appears deceptively binary: those who believe it will transform everything versus those who refuse to acknowledge its real-world benefits despite the hype. In this episode of Follow the Rabbit, Igor and Johannes are joined by Sari Azout, founder of Sublime, a digital curation tool, who published an essay on exactly this nuanced middle ground that caught our attention. The conversation explores how AI is transforming curation from a leisurely hobby into a crucial skill for creativity and...
2025-03-1141 minFollow the RabbitWrestling Politics, Soft Clubbing, and Wired's Investigative RebirthFrom Trump's scripted reality to tech journalism's new priorities, exploring the connections between seemingly disparate cultural shiftsThroughout the episode, a central theme emerges: in a world of increasingly scripted realities and algorithmic experiences, meaningful connection and deep understanding become both more valuable and more challenging to achieve.In this month's review episode, Igor and Johannes examine three seemingly unrelated phenomena that reveal deeper patterns in our cultural landscape. Through the lens of attention economics, they explore how professional wrestling's scripted reality has become a powerful framework for understanding contemporary politics.Starting with...
2025-03-0436 minFollow the RabbitCultural Capital in Crisis: Subcultures in the Algorithm AgeThe Subculture is dead. Long live the Subculture. Or … does it? What is it even these days? How does Instagram (and other platforms) play a role in this and of course what is even authentic these days?In this episode of Follow the Rabbit, Igor and Johannes are joined by Jack Stanley, a writer and creative strategist whose research explores how subcultures evolve in our hyper-connected world. Moving beyond the tired question of whether "subcultures are dead," the conversation examines how digital platforms have fundamentally altered the way communities form, express themselves, and maintain authenticity.Th...
2025-02-2553 minFollow the RabbitEuropean AI: From Policy to PracticeFrom Paris AI Action Summit takeaways to practical implementation strategies for SMBsIn this follow-up episode to their open source AI discussion, Igor and Axel dive deeper into the European AI landscape following the recent Paris AI Summit. With Johannes out sick, they explore both high-level policy developments and practical implementation strategies, revealing the gap between grand initiatives and on-the-ground needs.The conversation begins with an analysis of the EU's newly announced €200 billion AI investment plan, examining how it compares to investments by major US tech companies and what it means for European competitiveness. Through th...
2025-02-1843 minFollow the RabbitRunning AI on Your Terms: Open Source LLMs & European InnovationFrom DeepSeek to local installations, exploring the democratization of AI and Europe's opportunityIn this episode of Follow the Rabbit, Igor and Johannes are joined by Axel Quack, who has led the development of AI-driven products and services for large-scale organizations. Drawing from his extensive experience in financial services innovation and technology transformation, Axel brings unique insights into how European businesses, particularly SMEs, can leverage open source AI while maintaining privacy and control. His hands-on experience with local LLM installations and commitment to democratizing AI technology provides a practical foundation for exploring these emerging...
2025-02-111h 00Follow the RabbitMonthly Rewind: Attention Games, Fashion Tales, and GLP-1 UpdatesFrom Trump's mastery of attention to fashion's new masculinity, exploring January's most thought-provoking cultural signals
In this episode, Igor and Johannes kick off 2025 with a new monthly format exploring the media and cultural phenomena that captured their attention. They dive into two key topics that set the tone for the year ahead:
First, they examine Chris Hayes and Ezra Klein's conversation about the attention economy and its implications for politics, drawing parallels between U.S. and German political landscapes. The discussion reveals how attention, rather than traditional metrics like fundraising, increasingly shapes political outcomes and...
2025-02-0444 minFollow the RabbitThe Future Burrito: Why We Need to Expand Our Present, Not Our FutureWelcome to the multiverse, where every present contains new futures
In this special year-end episode of Follow the Rabbit, Igor and Johannes are joined by Simone Rebaudengo to explore new ways of thinking about futures and presents. As a creative director who "builds products and tools for a less boring future," Simone introduces his concept of the "future burrito" as an alternative to traditional future cones, suggesting we need to expand our understanding of the present rather than just projecting into the future.
The conversation weaves together several key...
2024-12-1742 minFollow the RabbitUrban Heat: When Cooling Centers Become the New Third PlacesClimate change isn't just transforming our cities - it's reshaping where and how we gather.
In this special episode of Follow the Rabbit, we're joined by Juli Sikorska, a designer and researcher exploring how extreme heat is already reshaping our urban spaces. Through her work with the Urban Heat Studio, Juli reveals how climate adaptation isn't just about infrastructure - it's about reimagining how we live, gather, and support each other.
The conversation weaves together several key themes we've explored this season - from the evolution of third places...
2024-12-1038 minFollow the RabbitReflecting on 2024: Agency, Algorithms & Cultural PerspectivesFrom podcast gems to critical essays, exploring how we maintain agency in an algorithm-driven world
In this special year-end episode of Follow the Rabbit, Igor and Johannes share their favorite and most thought-provoking content from 2024. From podcasts and essays to interviews and cultural criticism, they explore works that have shaped their thinking about agency, algorithmic culture, and societal change.
Key highlights include:
Sam Fragoso's Talk Easy podcast and its unique approach to emotional interviews
The evolving role of science fiction in an era dominated by tech company predictions
...
2024-12-0340 minFollow the RabbitSocial Currency: The Evolution of Sleep from Weakness to WealthHow did getting enough sleep transform from a sign of laziness to the ultimate luxury status symbol?
In this episode of Follow the Rabbit, Igor and Johannes explore how sleep has evolved from being seen as a weakness in hustle culture to becoming a luxury status symbol. Through examining historical shifts, technological innovations, and cultural changes, they reveal how proper rest became a marker of privilege and success.
The conversation traces this evolution from Matthew Walker's influential book "Why We Sleep" to Kim Kardashian's viral sleep scores, showing how scientific research and...
2024-11-2630 minFollow the RabbitThe Ripple Effects of GLP-1: How Weight Loss Drugs Transform SocietyWeight loss drugs are reshaping everything from retail to relationships - here's how
In this episode of Follow the Rabbit, Igor and Johannes are joined by Susan Cox-Smith to explore the far-reaching implications of GLP-1 medications beyond their medical applications. The conversation examines how these drugs are reshaping everything from retail and relationships to identity and social dynamics.
The discussion begins with concrete market impacts: McDonald's potentially redesigning products, major retailers adapting clothing lines, and airlines recalculating fuel consumption based on predicted population weight loss. But the conversation quickly moves to deeper...
2024-11-1947 minFollow the RabbitFrom Diabetes Drug to Status Symbol: Understanding the GLP-1 RevolutionThis episode of Follow the Rabbit explores the emergence of GLP-1 drugs (particularly Ozempic) as a cultural phenomenon that sits at the intersection of medical innovation, luxury consumption, and social media influence. Igor and Johannes examine how these drugs, originally developed for diabetes management, have become status symbols in the weight loss industry, raising important questions about healthcare access, the medicalization of beauty standards, and the commodification of health. Through both scientific explanation and cultural analysis, the episode reveals how GLP-1 drugs exemplify the broader trend of “health as luxury” while highlighting the complex implications for society, business, and indi...
2024-11-1238 min
Follow the RabbitThe Theater of Wellness: From $20 Smoothies to Green PowdersFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Throughout Season 3, we're exploring the emergence of health as luxury and how it's reshaping our understanding of both concepts in contemporary culture.
In this conversation, we examine two contrasting manifestations of health as luxury that reveal fundamental shifts in how we think about wellness and status. We start with Erewhon, the LA grocery store that transformed from a simple health food market into a cultural phenomenon where $20 smoothies become social media events and Balenciaga collaborations turn grocery shopping into...
2024-11-0538 min
Follow the RabbitThe Rise of CGMs: From Medical Device to Wellness Status SymbolIn this episode of Follow the Rabbit, we explore the fascinating world of Continuous Glucose Monitors (CGMs) and their evolution from medical devices to luxury wellness products. Starting with Oura's acquisition of Veri, Johannes and Igor unpack how CGMs have become status symbols in the wellness industry. They discuss the technology behind these devices, their intended medical purpose for diabetes management, and how they've been repurposed for the “quantified self” movement.
The conversation dives into the broader implications of this trend, from the rise of “metabolic health” as a buzzword to the potential dangers of obses...
2024-10-2936 minFollow the RabbitThe Evolution of Health as the new LuxuryIn this episode of Follow the Rabbit, we explore the cultural shift that’s made health the new luxury. We dive into how this trend shows up in pop culture and technology, starting with American Psycho and how Patrick Bateman’s obsessive grooming routine helped shape modern men’s health culture.
We look at how luxury consumption changed after the 2008 financial crisis, leading to more subtle displays of wealth, with health taking center stage. The rise of the quantified self movement—pushed into the mainstream by devices like the Apple Watch and Oura Ring—has transformed personal wellness i...
2024-10-2242 minFollow the RabbitIntroducing: Health as the new LuxuryWelcome to the new season of Follow the Rabbit. This time, we’re diving headfirst into the evolving world of health and wellness. As the landscape shifts, we believe we’re witnessing a fundamental change in how we think about health, healthcare, and well-being.
Here’s what you can expect:
1. We’ll explore the idea of “health as luxury”—not just a fleeting trend but a long-term cultural transformation.
2. We’ll cover topics like:
The intersection of technology and health, with Apple’s vision leading the way
The rise of GLP-1 drugs and their impact on...
2024-10-1507 minFollow the RabbitThird Places in a Filter World with Kyle ChaykaIn this season finale of Follow the Rabbit, we conclude our exploration of the re-emergence of third places with special guest Kyle Chayka, staff writer at The New Yorker and author of ‘Filter Worlds: How Algorithms Flattened Culture.’ This episode bridges the gap between the physical concept of third places and the digital world that increasingly shapes our experiences.
Key points of discussion include:
The evolution of coffee shop culture from the "airspace" aesthetic of 2016 to current trends, reflecting on how digital platforms have influenced physical spaces.
An examination of gyms as modern third places, highlighting the shift towa...
2024-10-0849 minFollow the RabbitThird Places in Tokyo with Chris PalmieriFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-place concept.
This episode of Follow the Rabbit features Chris Palmieri, co-founder of AQ, a design product studio based in Tokyo and Paris. The episode focuses on exploring third places in Japan, particularly in...
2024-10-0150 minFollow the RabbitUngrammable Hang Zones and Neo-Third Places with Kelly PendergrastThis episode of “Follow the Rabbit” features the podcast's first guest, Kelly Pendergrast, a writer, researcher, and strategist based in Oakland, California. Kelly's expertise in technology, digital images, and material culture brings a fresh perspective to the ongoing discussion about third places.
The main topic of discussion is the evolution of third places, comparing traditional concepts to modern interpretations. Kelly presents her research on the subject, highlighting the differences between classic third spaces (like local bars, bowling alleys, or churches) and newer, more branded and aesthetically-driven spaces.
Key points of the discussion incl...
2024-09-2446 minFollow the RabbitBleisureIn this episode, Johannes and Igor explore the concept of third places and their significance in travel. They discuss the emerging trend of pleasure in travel, the implications of revenge travel post-pandemic, and the rise of holistic tourism. The conversation delves into the importance of authenticity, community, and connection in travel experiences, as well as the impact of COVID-19 on travel trends. They also touch on the future of travel, emphasizing wellness and personalized experiences.
00:00
Introduction and Research Process
02:08
The Rise of Pleasure as a Driving Force in Travel
07:15
The Challenges of Business and Pleasure
12:28
The Connection Between Third...
2024-09-1737 minFollow the RabbitReal-World Third Place ExamplesIgor and Johannes discuss the concept of holistic approaches and the difference between positive and negative futures. They explore the example of a car-free city as a negative future and the importance of framing it in a positive way. They then shift their focus to the city of Karlsruhe in Germany, which has embraced holistic approaches and created third places that dissolve borders and provide opportunities for community engagement. They discuss the Triangle Open Space in Karlsruhe, which combines a vegan cafe, a lab for scientists, an event space, and a place for public presentations and discussions. They highlight...
2024-09-1227 minFollow the RabbitFrom Work-Life Balance to Fluid IntegrationFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-place concept.
In this conversation, Johannes and Igor explore the intersection of places, spaces, and holistic well-being. They discuss the depiction of health and wellness in popular culture, such as TV shows like 'Nine Perfect Strangers...
2024-09-0123 minFollow the RabbitIntro to Season 2Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-place concept.
In this conversation, Johannes and Igor discuss the transition from the previous season of Follow the Rabbit to the upcoming season. They explain their research process and the change in format from Instagram Reels...
2024-09-0109 minFollow the RabbitUnbundling of SpiritualityFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit explores the evolution of gyms and wellness spaces, focusing on the emergence of “social wellness clubs.” Key points include:
1. Post-pandemic shift in fitness motivations from weight loss to s...
2024-08-3111 minFollow the RabbitConvergence of Third PlacesFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit explores the convergence of different types of third places, focusing on membership clubs, coworking spaces, and gyms. Key points include:
1. Opening quote from Bill Bishop's “The Big So...
2024-08-3107 minFollow the RabbitThird Place ExamplesFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit explores modern interpretations of third spaces, focusing on innovative community-oriented concepts. Key points include:
1. Introduction to Reading Rhymes: A New York-based “reading party” where participants read for an h...
2024-08-3106 minFollow the RabbitThe re-emergence of Third PlaceFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit explores the concept of “third places” and their recent resurgence. Key points include:
Introduction to the concept of “third places,” coined by sociologist Ray Oldenburg in 1989.
Definition of third places as location...
2024-08-2806 minFollow the RabbitRebundling SubscriptionsFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit continues the discussion on community, identity, and brands, focusing on subscription and membership models. Key points include:
Introduction to the current state of subscriptions and memberships, noting consumer fatigue with numerous...
2024-08-2806 minFollow the RabbitCommunity-first BrandsFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit features Igor exploring a specific section of Toby Shorin's essay “Life After Lifestyle,” focusing on the concept of “Buy Identity First and Product Second.” Key points include:
Introduction to the Triple Sphere H...
2024-08-2308 minFollow the RabbitSummary of Life After LifestyleFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit provides an overview of Toby Shorin's essay “Life After Lifestyle.” The host summarizes the key points and concepts from the essay:
Cultural Production Service Economy: The essay traces the evolution of life...
2024-08-2213 minFollow the RabbitIntro to Toby ShorinFollow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
In this episode, Johannes sets it up and introduces you to Toby Shorin.
Watch the video version on YouTube at https://youtu.be/QvYpy7b2P2s?si=Cq8tsvANlg3tCuDw
2024-08-2207 minFollow the RabbitIntroduction to Season 1Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.
This episode of Follow the Rabbit introduces the podcast's concept and explains why the hosts, Johannes and Igor, chose Toby Shorin's essay “Life After Lifestyle” as their first topic for exploration. Key points include:
The podcast's concept of “...
2024-08-1909 min
InnovationstheaterKommunikation mit Igor Schwarzmann
Igor Schwarzmann ist strategischer Designer und Mitgründer der Agentur Third Wave. Mit ihm spreche ich über Geschichten, Visionen und Narrative.
Wie kommunizieren wir Innovation? Weil dafür viel Überzeugungsarbeit nötig ist, ist die Kommunikation von Innovation ein wichtiges Thema. Welche Rolle zum Beispiel eine Nutzer:innenorientierung auch nach innen spielt, war schon Thema im Innovationstheater mit Katharina Köth.
Geschichten statt Prognosen und Zahlen
Zu den Zielgruppen bei der Innovationsarbeit gehören zum Beispiel die Chefetage oder die digitalkritischen Mitarbeiter:innen – die Menschen also, die in manchen Häusern bis heute nich...
2022-05-0349 min
young, wild & greenS1/E5 How can a Look Into the Future(s) Save the Climate Today, Johannes Kleske?In this episode we are joined by Third Wave Co-Founder and Critical Futurist Johannes Kleske to discuss the rich worlds of futures. We are discussing why futures actually start in the present and how the choices we’re making every day can influence possible, and yet unknown, futures. We will link sustainability to the tools of scenario planning and backcasting. According to Johannes, the climate movement needs collaborative, participatory and multi-scale action - and perhaps a Ministry of the Future.
Moderation: Henriette Reinhardt & Julian Willming
Johannes Kleske is a strategic designer and futures researcher. He ha...
2021-11-161h 10
pl0gcastpl0gcast #18 – Springbreak für GeeksDa draußen scheint die Sonne und der Frühling verleitet zu umtriebigen Reisen quer durch Deutschland und darüber hinaus. Steffen Siegrist war beim diesjährigen BarCamp Ruhr dabei, Igor Schwarzmann und Peter Bihr sind etwas weiter gereist und berichten von der SXSW10 in Austin/Texas/USA. Johannes Kleske und Ich lauschen gebannt und freuen uns auf die Re:publica in Berlin im April. Angereichert mit handverlesenen Picks wie dem zootool und Ben Folds und guter Laune: Enjoy =)
Alle Links und weitere Infos wie immer unten in den SHOWNOTES. Wie jeder Konservenproduzent freuen natürlich auch wir uns über...
2010-03-2300 minpl0gcastpl0gcast #16 – BuzzbusDiesmal ohne Livestream aber dafür mit Johannes Kleske, Igor Schwarzmann, Steffen Siegrist und Mir quer auf Deutschland verteilt und mit dann doch noch halbwegs funktionierender Technik lassen uns diesmal zu Googles neuem Spielzeug Buzz, Micropayment Variante Flattr aus dem Hohen Norden und anderen feine Sachen der letzten Wochen aus. Diesmal mit nem gebastelten ComicTeaser Dingen, nuja:
Alle Links und weitere Infos wie immer unten in den SHOWNOTES. Wie jeder Konservenproduzent freuen natürlich auch wir uns über Feedback und Anregungen. Dazu habt ihr u.a. hier in den Kommentaren die Möglichkeit sowie natürlich via Twitter. Wenn E...
2010-02-1700 minpl0gcastpl0gcast #15 – WellenreiterEndlich mal wieder haben wir uns in unserer beschaulichen Küche in Offenburg eingefunden, den Livestream angekurbelt und erstmal eine Stunde lang unser Frühstück ins Web verbreitet. Johannes Kleske, Igor Schwarzmann und Ich lassen uns diesmal zu Google Wave, Gowalla, Spotify und anderen Highlights der letzten Monate aus. Vielen Dank an die Teilnehmer im Livestream über die Super Feedback und Ergänzungen kamen. Parallel wurde, auch durch die Zuschauer, eine Wave als Backlog befüllt die es sehr angenehm macht die Links hier anzufügen (Abgesehen von dem Copy&Paste Crap).
Abgesehen davon gibts dieses mal wieder eine Erweiteru...
2009-10-1100 min