Shows
Applied IntelligenceWhy Data Clean Rooms Are the Future of CPG and Media CollaborationWhat do data clean rooms really do—and why should every CPG leader care?In this episode of Applied Intelligence, I sit down with Puneet Gangrade—one of the leading voices in privacy-enhancing tech and data clean room adoption.We unpack how clean rooms are transforming everything from retail media to supply chain visibility, and why every brand, publisher, and platform needs a long-term clean room strategy.Puneet also breaks down:How clean rooms evolved from pharma to ad techThe...
2025-12-081h 12Applied IntelligenceCPG Media’s AI Tipping Point: Strategy, Automation, and the Next 12 MonthsI break down where retail media is headed—and why AI agents, owned ad accounts, and centralized data are now non-negotiables for CPG brands.
2025-09-2903 minApplied IntelligenceWhy Most AI Strategies Fail—and What Execs Must Do DifferentlyMost execs operate on “vibe knowledge.” Here’s how to lead AI transformation with clarity and speed.What do executive decision-making, eCommerce innovation, and AI implementation all have in common? They’re often guided by gut feel—rather than data. In this episode of Applied Intelligence, Chris Perry (Chief Learning Officer, firstmovr) and Oskar Kaszubski (Chief Growth Officer, firstmovr) pull back the curtain on what’s really holding companies back from meaningful change.We go deep on:The difference between core knowledge vs. vibe knowledgeWhy retailer...
2025-07-141h 18Applied IntelligenceThe AI Mistake That Killed a Healthcare Project with David NorrisIn this episode of Applied Intelligence, I speak with David Norris, CEO of Infinitus Systems, about what happens when healthcare AI is “almost right”—and why that’s not good enough.We dive into how AI is helping burned-out doctors reclaim their time, how trust is built through background mode, and why some healthcare incumbents won’t survive the next 5 years.If you care about building ethical, scalable, human-centered AI—especially in high-stakes industries like health—this episode is a must-listen.00:00 – Welcome and intro to David Norris00:45 – Is AI...
2025-06-1339 min
The CPG GuysEverything Artificial Intelligence with Applied Intelligence's Imteaz AhamedThe CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligence-newsletter/Find Applied Intelligence online at : https://appliedintelligence.beehiiv.com/Here's what...
2025-04-1647 minApplied IntelligenceHow AI is Revolutionizing CPG: Insights from Industry LeadersIn this episode, I sit down with Sri Rajagopalan to delve into the transformative power of AI in the consumer packaged goods (CPG) industry. We talk about how AI is reshaping media buying, content creation, and talent development, while also addressing volume challenges and the need for responsible AI practices.What you’ll learn in this episode: Why generative AI is the next industrial revolution. How retail media and data clean rooms are driving efficiency. Why CPG companies need to rethink team structures for AI integration.Timestamps:0:00...
2025-02-1943 minApplied IntelligenceGenerative AI, Data Science & Leadership Insights with Tanika GuptaWelcome to this insightful episode of the Applied Intelligence Podcast, where Imteaz Ahamed interviews the inspiring Tanika Gupta from Sigmoid. Join us as we explore the intersection of innovation, data, and leadership in the ever-evolving world of AI. 🎙️
In this episode, Tanika shares her unique perspectives on:✔️ Generative AI: Why it's revolutionizing the industry and how to harness its potential.✔️ Problem-Solving: Building impactful solutions for fraud detection, demand forecasting, and more.✔️ Leadership: Empowering teams and fostering inclusivity in the workplace.✔️ Life Lessons: Parallels between long-distance running and tackling complex challenges in data science.
...
2025-02-0738 minApplied IntelligenceWhy Most Digital Transformations Fail (And How To Fix Them) | Mark AdamsWelcome to the latest episode of the Applied Intelligence Podcast, where Imteaz Ahamed sits down with the incredible Mark Adams to explore the crossroads of innovation, leadership, and human culture. 🎙️
In this episode, Mark shares thought-provoking insights on:✔️ Digital Transformation: Why culture matters more than technology in driving change.✔️ ADHD as a Superpower: How it fuels creativity, opportunity spotting, and innovation.✔️ Human Needs: The key to building meaningful products and brands that resonate.✔️ Leadership Lessons: Strategies for navigating the modern state of nature in business.
🚀 Whether you're a business leader, marketer, or innovator, this conve...
2025-01-221h 05
ecommert PodcastS2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and...
2025-01-1428 min
ecommert PodcastS2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skil...
2025-01-0923 minApplied IntelligenceIs Disruption Always the Answer? The Future of Brands and AIIn this exciting episode of Applied Intelligence, host Imteaz Ahamed is joined by tech innovator David Shing.
Together, they dive deep into career-changing moments, the adoption of groundbreaking technology like AI, and the creative strategies that drive today’s digital transformation.
🚀 Key Topics Covered:
David’s 5-Chapter Life Story (includes a near-death experience!)
Tech Trends: What’s hot and what’s not
How to balance creativity with data-driven decisions
Building a career that spans multiple disciplines (you are the polymath!)
🎧 Timestamps:
00:00:18 – Welcome and introduction to...
2024-10-1541 minApplied IntelligenceNavigating the Challenges of AI and Recruitment
Jonathan Taylor Miller, Director of Taylor-Miller Ltd., delves into his journey as the owner of a recruitment firm, stressing the importance of cultural fit and the limitations of AI in the hiring process. He highlights the significance of understanding company culture, maintaining authenticity, and advocating for diversity and inclusion. Jonathan emphasizes the gap between companies' diversity claims and their actual practices, calling for a reform in hiring managers' attitudes and behaviors. He believes that evolution, valuing time, and authenticity are key to attracting the right talent and driving change.
Key Takeaways:
Cultural fit is vital for a candidate's success.
...
2024-08-2951 minThe CPG GuysApplied Intelligence for CPG Brands with Reckitt's Imteaz AhamedThe CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.This episode was recorded at the Cannes Lions Festival of Creativity.Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or SpotifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s...
2024-06-1942 minApplied IntelligenceThe Evolution of Leadership and Innovation with Steve DennisJoin Imteaz Ahamed as he delves into the profound insights and experiences of Steve Dennis, a distinguished figure in the realms of retail and leadership. In this episode of Applied Intelligence, Steve shares his journey through personal challenges and professional triumphs, discussing his thoughts on transformational leadership and the necessity for innovation in a rapidly evolving business landscape. Dive into a discussion that spans the intricacies of corporate leadership, the impact of technological disruption, and the profound personal growth that defines a true leader.
Timestamps & Main Ideas:
00:36 - Steve's early life challenges and career beginnings.
2024-06-1251 minApplied IntelligenceLeveraging Data Effectively: Clean Rooms A Conversation with Imteaz Ahmed
Join us in this episode of Applied Intelligence; host Daryl Porter welcomes Imteaz Ahmed to discuss the intersection of data-driven strategies and driving results. Imteaz, head of performance marketing for Reckitt’s infant nutrition Business Unit, shares insights into leveraging data to deliver scalable solutions and seize high-growth opportunities. From discussing the data maturity of organizations to the nuances of targeting audiences in the baby formula category, this conversation dives deep into the importance of data clean rooms, retail media networks, and the future of AI-driven marketing strategies.
Timestamps and Main Ideas:
0:01-0...
2024-04-0621 minApplied IntelligenceImteaz Lecture on Digital Marketing and AI in the CPG SpaceOverview
Join Imteaz Ahamed, Director of Performance Marketing at Reckitt, as he delves into digital marketing, AI, and their applications in the Consumer Packaged Goods (CPG) industry. With a wealth of experience and insightful case studies, Imteaz offers a deep dive into the evolving landscape of retail media, data clean rooms, and performance media.
Timestamps & Main Ideas
- 00:00:00 - Introduction: Introduction to Imteaz Ahamed and his background in digital marketing and AI.
- 00:00:22 - Reckitt and Its Portfolio: Overview of Reckitt and its diverse range of products, from...
2024-01-0136 minApplied IntelligenceNavigating Data Clean Rooms, Ecommerce and the Digital Marketing Landscape in CPG with Imteaz Ahamed | Lecture at University of Texas Austin
Join us for a deep dive into the complexities of digital marketing in the Consumer Packaged Goods (CPG) industry with Imteaz Ahamed, Director of Performance Marketing at Reckitt. This lecture, delivered to MBA students at the University of Texas at Austin sheds light on cutting-edge strategies, data clean rooms, and the transformative role of e-commerce in CPG. Ahamed's insights reveal the intricate dance of modern digital marketing, offering listeners a front-row seat to the evolution of this dynamic field.
Timestamps & Main Ideas:
- 00:00:00 - Introduction to the episode and Imteaz Ahamed’s role at Reckitt.
...
2023-12-1946 minApplied IntelligenceNavigating the Intersection of AI and E-commerce with Jack Lindberg
In this episode of Applied Intelligence, join host Imteaz as he sits down with Jack Lindberg, the Director of Media, Insights, and Analytics at the Mars Agency. Jack shares his journey from professional opera singing to leading AI-driven e-commerce strategies. Discover the intricacies of Amazon Marketing Cloud and the future of AI in retail media.
#Timestamps & Main Ideas:
- 00:02 - Introduction to Jack Lindberg
- 00:31 - Jack's background in opera and transition to e-commerce
- 01:47 - The journey from professional music to e-commerce insights
- 02:47 - Impact of COVID-19 on career paths and shifting to new industries
- 04:10...
2023-12-181h 03
The Necessary Entrepreneur#70 - Imteaz Ahamed - Performance Marketing Director - ReckittThe Necessary Entrepreneur welcomes Imteaz Ahamed. He is the head of performance marketing for the infant nutrition business unit at Reckitt. He's a data-driven leader known for delivering scalable solutions, seizing high-growth opportunities, and leading multidisciplinary teams globally. His expertise lies in developing industry-leading practices, managing end-to-end content, social and commerce experiences for the omnichannel shopper, and driving business performance through digital strategies. He also mentors early-stage startups & entrepreneurs from all over the world and is an avid fan of hackathons. His career has spanned across Sydney, London, Amsterdam, and the United States. Be sure to check out his...
2023-12-042h 38Applied IntelligenceEmpowering Change: Lisa Gable's Mission to Transform the World One Connection at a TimeShow Notes:
In this enlightening episode, we dive deep with Lisa Gable, a former US Ambassador, UN delegate, CEO, and 5-time award-winning Wall Street Journal/USA Today best-selling author of "Turnaround: How to Change Course When Things Are Going South." Lisa's remarkable journey, from working alongside global leaders to tapping into the potential of tomorrow's innovators, gives her a unique perspective on addressing the world's pressing challenges. With her extensive experience, she discusses the importance of partnership, mentorship, and relationship-building as tools for catalyzing positive change. How can we ensure that groundbreaking solutions reach those who need...
2023-09-2837 minApplied IntelligenceNavigating the AI Revolution: A Candid Conversation with AI influencer Justin Fineberg on Curiosity, Content Creation, and MindfulnessShow Notes:
In this insightful episode, we are joined by Justin Fineberg, a thought leader and influencer with 300k+ followers in the generative AI space and co-founder of Cassidy AI. Justin's passion for AI, content creation, and mindfulness shines through as he delves into how curiosity guides his path and how others can engage with AI without feeling overwhelmed. Justin's wisdom isn't confined to AI; he also shares his fascination with meditation through Sam Harris's book, "Waking Up," and gives insights into personal growth and negotiation. You'll be on the edge of your seat as he opens...
2023-08-2838 minApplied IntelligenceShaping the Future of Learning with Pasha Rayan: Insights on Generative AI and EdTech InnovationShow Notes:
In this insightful episode, we sit down with Pasha Rayan, Co-founder and CTO of Forage, an online training platform revolutionizing the intersection of education and recruitment. Pasha brings a rich mix of technical acumen, strategic vision, and an unquenchable passion for education to the table. His groundbreaking work in the EdTech space is shifting the paradigm on how students access learning, and employers scout talent.
From discussing the birth and evolution of Forage to delving deep into the potential of generative AI in education, Pasha takes us through a riveting journey. We gain...
2023-08-0948 minApplied IntelligenceGeneration Wealth: Wealth Management, Taxation, and Estate PlanningIn this episode of Applied Intelligence, we dive into the complex world of wealth management, taxation, and estate planning with our guest, Mohammed, an esteemed expert in these fields. He is a highly qualified financial planner and a Society of Trust and Estate Practitioners member. With his extensive knowledge and experience, he provides valuable insights into managing wealth, minimizing tax burdens, and protecting assets for individuals and families.
During the conversation, Muhammed emphasized the importance of seeking specialized advice and assistance, especially for nomadic or international people. He sheds light on the significance of understanding domicile, deemed...
2023-07-2251 minThe CPG GuysGenerative AI in CPG with Applied Intelligence's Imteaz AhamedThe CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done.Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/Subscribe to Applied Intelligence on Apple Podcasts at: https://podcasts.apple.com/us/podcast/applied-intelligence/id1692067628Imteaz answers these questions:1) Let’s start at a foundational level. What is artificial intelligence, how does it re...
2023-07-1946 minApplied IntelligenceThe Power of Coaching and Humble Inquiry, with Pete RoxburghIn this episode, we sit down with Pete Roxburgh, a coach and leadership consultant, to discuss the value of coaching and humble inquiry. Pete shares his insights on the different levels of relationships and how coaching can help take a transactional relationship to the next level. He also discusses the importance of understanding your meaning and purpose, setting goals, and following through on commitments.
Pete emphasizes that coaching is about giving advice and empowering clients to find solutions. He shares anecdotes about his client's success stories and explains how coaching can benefit the workplace and personal relationships.
2023-06-2458 minApplied IntelligenceThe Power of Learning, Grit, and Startups: A Conversation with Brian DavisIn this podcast episode, the host interviews Brian Davis, an experienced technologist and currently the Director of Technology at LSU. The conversation centers around the application of AI in the education sector, how to manage high-performing individuals who may have complex personalities, and how to transition from being an individual contributor to a manager.
Brian also discusses his fascination with generative AI, how he uses it to make his life more accessible, and his approach to learning new things and skill stacking. The conversation concludes with some productivity hacks Davis uses to balance his busy personal and...
2023-06-1751 min
Applied IntelligenceBuilding with Generative AI | Podcast with Inviqa CTO, Kaustav Bhattacharya, & Imteaz AhamedIn this first episode of Applied Intelligence, Imteaz talks with Kaustav Bhattacharya, an AI and data science leader with over 20 years of experience, about the intersection of generative AI, business and education. Kaustav discusses the potential for generative AI to assist with and accelerate learning, particularly for neurodiverse populations. However, he also acknowledges the need for caution, given the potential for bias in the training data sets of generative AI models. The conversation also touches on personalized experiences for consumers based on their data profiles, and the challenges and opportunities that come with this. Throughout the conversation, Kaustav emphasizes...
2023-06-1053 min
E-Commerce with Coffee?!53. Innovation Roadmaps with Imteaz Ahamed, Director of Performance Marketing - Nutrition at ReckittImteaz Ahamed, the Director of Performance Marketing - Nutrition at Reckitt, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how to plan for innovation. It’s not something elusive that only comes when someone has a brainwave—instead, it’s baked into your business processes and systems. Imteaz offers memorable anecdotes and tons of personal examples as he walks listeners through evolving market trends and how to stay ahead of them.
Listen to the full interview to learn how to plan for innovation as a small-to-medium business and how technology goes hand-in-hand with the strategy.
...
2023-05-1540 min
Tech TransformationReckitt’s Imteaz Ahamed On Generative AI and ChatGPTUnless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly. We’re talking with Imteaz Ahamed, director of performance marketing of nutrition at Reckitt, about what it is, what the impact could be, and some of the really, really, really cool things in the future.
Listen to learn:
•How generative AI can impact retail and consumer goods, including viable use cases
2023-02-0826 minThe CPG GuysOmnichannel Performance Marketing with Reckitt's Imteaz AhamedThe CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier worldFollow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/Follow Reckitt online at: http://reckitt.comImteaz answers these questions:1) Imteaz, would you walk us through your career progression at Reckitt from...
2022-05-3042 min
D2C LeadersD2C Leaders: Imteaz Ahamed, Head of Direct-to-Consumer at Reckitt Benckiser North AmericaImteaz Ahamed, Head of direct-to-consumer ecommerce for Reckitt Benckiser North America talks D2C, Shopify, picking technology and maintaining profitability in FMCG ecommerce. Imteaz started his career in RB in Australia over ten years ago and has since worked across Europe and the Americas championing ecommerce. Reckitt Benckiser is a global FMCG business and owners of such brands as Durex, Scholl, Enfamil and many more. Learn how they have approached direct-to-consumers ecommerce and faced the challenges of Covid19.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
2020-07-2051 min