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Indi Young

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The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game DesignersThe Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game DesignersHow to Decode Conversation: A Paradigm Shift in Qualitative Insight and Human Understanding (with Indi Young)In this episode of The Design Psychologist, we dive deep into the world of qualitative research and human-centered design with legendary UX thinker Indi Young. If you've ever felt like your user interviews only skim the surface—or if you've relied too heavily on personas—you might be missing the most powerful insights. Indi joins us to explore how deep, non-judgmental listening can revolutionize your understanding of users and, ultimately, your design outcomes. Together, we tackle questions like:What is deep listening, and why is it essential in design research? Why do traditional interviews often f...2025-06-231h 02Google Ads Unleashed | Winning Strategies for E-Commerce MarketersGoogle Ads Unleashed | Winning Strategies for E-Commerce MarketersSending Google the Wrong Data, On Purpose - Inderpaul RaiSend us a textIn this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles. Find Indi here: https://www.linkedin.com/in/inderpaul-rai/Get yo...2025-06-1632 minThe Bridgecast with Scott KinkaThe Bridgecast with Scott KinkaWhy Fast Innovation Fails, and What Indi Young Says to Do InsteadIn this episode of The Bridgecast, host Scott Kinka sits down with Indi Young, an Independent Qualitative Data Scientist, Coach, and Consultant. Together, they explore how deep listening and cognitive empathy can revolutionize enterprise technology decisions. Indi shares insights on moving beyond generic personas, embracing diverse thinking styles, and using qualitative data to serve all users better. Indi also shares her actionable frameworks, including the Mental Model Skyline, for designing systems that align with real user needs, offering a powerful alternative to fast but shallow innovation.What you will learn:How to move beyond the "average user" t...2025-06-1039 minThe Flying DoctorThe Flying Doctor#125 How baby Indi's early arrival became 'airborne'!The day before baby Indi's spectacular arrival aboard an RFDS retrieval flight had been a busy one for the Pawson household. Joelene's son, Jack, had celebrated his fifth birthday with friends and family and the young mum, at 31 weeks pregnant, was feeling understandably 'off'. Maybe the busy mother of three was just dehydrated and over-tired? But when her baby stopped moving, Joelene's hubby insisted they head to the hospital to get her checked out. Within hours, the couple would find themselves boarding an RFDS flight from Orange to Sydney, as their baby girl decided to arrive into the world...2025-03-1947 minAFL/AFLW - Kick it to Scoops and The Scoops AFLW ShowAFL/AFLW - Kick it to Scoops and The Scoops AFLW ShowEXCLUSIVE INTERVIEW- INDI STROM- FREMANTLE AFLW DRAFTEE #aflw #footyEXCLUSIVE INTERVIEW- INDI STROM- FREMANTLE AFLW DRAFTEE https://youtu.be/jnZza3MXn5Q?si=_GvtfWeBoFHELeXX Today I speak with young Freo star Indi Strom about joining the club during the draft, how the emotions were finding out, and her emotional announcement of her sister Mim presenting her jumper at her work and the feeling in that moment, being a train on in 2024 and how that's helped settle in officially as a Freo player, how the draft process was- whether she knew Freo would pick her up, her footy journey from South Freo, her strengths as a footballer, team mate quiz...2025-03-1931 minTraction HeroesTraction HeroesMental ModelsMental models are key to thinking and acting skillfully. But the phrase "mental models" itself has several meanings. In this conversation, we explore models of mental models – and land on one with practical implications for your life.The Power of Impossible Thinking by Yoram (Jerry) Wind, Colin Crook and Robert GuntherIndi YoungThe Informed Life ep. 82: Indi Young on Time to ListenMental Models by Indi YoungFarnam StreetThe Great Mental Models Series by Shane ParrishMistakes Were Made (but Not By Me) by Carol Tavris and Elliot AronsonCharlie MungerImmunity to Change by Robert Kegan and Lisa LaheyDiagnosing Your Own Immunity to Ch...2025-02-2328 minBeyond The Interface (BTI)Beyond The Interface (BTI)Indi Young: Continuous discovery without guide rails... is just collecting anecdotes.In this episode, Warren, Jay and Indi Young delve into the world of qualitative data science, exploring the importance of listening deeply to understand user experiences and the evolution of data science that listens. Indi shares her journey from computer science to qualitative research, emphasizing the need for empathy and understanding in design. The conversation covers the significance of identifying patterns in qualitative data, the concept of saturation in research, and the future of research methodologies. Indi advocates for a shift towards empirical knowledge and cognitive empathy in understanding user needs, ultimately aiming to create better products...2025-01-211h 35Empathy in TechEmpathy in TechData Science That Listens with Indi YoungToday on the show, we have Indi Young, who is known for data science that listens. Indi is a problem-discovery researcher who makes tools that support inclusive and responsible solutions for a broader variety of thinking styles. She teaches courses online, writes books & essays, presents talks and does podcast appearances, and pens helpful posts on LinkedIn.HOSTS Andrea Goulet LinkedIn | andreagoulet.com Ray Myers LinkedIn | Craft vs Cruft on YouTubeABOUT EMPATHY IN TECHEmpathy in Tech is on a mission to accelerate the responsible adoption of empathy in the tech industry by:2025-01-031h 00The Franchise WomanThe Franchise WomanIndi Nandhra & Anup Wassan - MathnasiumThe Franchise Woman Podcast: Finding Purpose in Franchising with Indi Nandhra & Anup Wassan 🌟 Discover the power of purpose in franchising! 🌟 In this inspiring episode of The Franchise Woman Podcast, hosts Rebecca Monet and Tracy Kawa welcome mother-son duo Indi Nandhra and Anup Wassan, co-owners of multiple Mathnasium Learning Centers. Together, they share their journey of building a successful family business driven by a shared passion for empowering young minds through education. 💬 What you’ll hear in this episode: Indi’s courageous transition from the corporate world to a thriving career in franchising. Anup’s surpri...2024-12-1850 minThe Franchise WomanThe Franchise WomanIndi Nandhra & Anup Wassan - MathnasiumThe Franchise Woman Podcast: Finding Purpose in Franchising with Indi Nandhra & Anup Wassan 🌟 Discover the power of purpose in franchising! 🌟 In this inspiring episode of The Franchise Woman Podcast, hosts Rebecca Monet and Tracy Kawa welcome mother-son duo Indi Nandhra and Anup Wassan, co-owners of multiple Mathnasium Learning Centers. Together, they share their journey of building a successful family business driven by a shared passion for empowering young minds through education. 💬 What you’ll hear in this episode: Indi’s courageous transition from the corporate world to a thriving career in franchising. Anup’s surpri...2024-12-1850 minThe Ally ShowThe Ally Show#17: Indi Young — Healthy People for Healthy Products: The Art of Deep ListeningIn this conversation, Ali chats with Indi Young about the power of listening and empathy in building products and brands. They discuss the practice of deep listening and the steps to improve rapt attention. They also explore the impact of toxic work cultures on mental health and the need for broader protections in the workplace. Indi emphasizes the role of individuals in creating change and suggests forming groups, talking to HR, and organizing lunch meetings to address these issues. They als...2024-10-021h 00Fractional by SwarmFractional by SwarmCreating clarity through listening | Indi Young (Time to Listen, Adaptive Path, UX Week)Indi Young is a solution strategist who uses purpose-focused qualitative data science.  She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies. She was one of the founders of Adaptive Path, the pioneering UX consultancy. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series called Toward Variety — which covers thinking styles.  Indi’s method is focused on people, not users. She pionee...2024-09-2456 minCrash CastCrash CastMoon Boots w/Indi & Ian of Jupiter's FlytrapToday’s guests Indi & Ian of another young and aspiring indie/alternative band Jupiter’s Flytrap. Another band who is new on the scene but hit the ground running. With a unique style that could land itself on just about any show these guys and gals are already shaking things up a bit.   Links down below for all the goods. If you want behind the scenes and episodes 2 days early sign up for our Patreon it helps support the show in many ways.   As always thank you for listening.   Patreon...2024-07-091h 34UX Research GeeksUX Research Geeksuxcon special: Deep Listening with Indi Young | #37Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews. This conversation offers valuable strategies for UX professionals and a preview for those interested in attending the workshop, which will be happening at Co-Inno Factory, on September 18th, 2024. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/indi-y...2024-05-2940 minPower of Ten with Andy PolainePower of Ten with Andy PolaineIndi Young - Mental Models and Thinking StylesPower of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.  Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies. Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context a...2024-04-1058 minYoungEntMagYoungEntMagIndi Star says her friends are her inspirations and that’s what makes her sound so unique, check out the full interview here | Young Entertainment MagYEM returns with an exclusive interview with singer and actress Indi Star. Indi first earned recognition for being a part of the children’s pop group, KIDZ BOP!. After moving on from the group, she decided to focus on acting, singing, and social media. As an actor, Indi is known for playing Paris in Brat TV’s Charmers and has also appeared in Henry Danger and My Haunted House. Just a few weeks ago, Indi released her newest single “Hurt A Little.” We asked Indi what she hopes people take away from her music and she said she want...2023-11-1509 minCrime and the CourtroomCrime and the Courtroom#53: Beyond Bias - Understanding Mental Modeling with Indi YoungIndi Young is an expert at teaching clients how to prevent false assumptions from causing damage to themselves and their customers. The author of 3 books, Indi speaks with John Collins about how she evaluates individuals to understand how they think, and why they think it. Perhaps it's time to stop dwelling on bias and begin thinking about mental models and how they can be leveraged to our advantage. References Visit Indi Young's Website Indi Young's Book Author Page2023-10-1654 minTeam-Up MovesTeam-Up MovesMasks: A New Generation (Back Matter) w/ James Malloy and Indi TanIt’s time to talk about Masks: A New Generation with two of our favorite Masks GMs: James Malloy of Protean City Comics and Indi Tan of Dice Comics are with us to share their perspectives on this game, what makes it tick, and what parts they actually… kind of ignore.Listen as we talk about character creation, the labels mechanism, and share some of our favorite stories in the back issues.Find out more about Masks: A New Generation at https://magpiegames.com/Back IssuesTeen Titans (2003), written by Geoff Johns, art...2023-04-181h 27Team-Up MovesTeam-Up MovesMasks: A New Generation (Back Matter) w/ James Malloy and Indi TanIt’s time to talk about Masks: A New Generation with two of our favorite Masks GMs: James Malloy of Protean City Comics and Indi Tan of Dice Comics are with us to share their perspectives on this game, what makes it tick, and what parts they actually… kind of ignore.Listen as we talk about character creation, the labels mechanism, and share some of our favorite stories in the back issues.Find out more about Masks: A New Generation at https://magpiegames.com/Back IssuesTeen Titans (2003), written by Geoff Johns, art...2023-04-181h 27DesignTeamDesignTeamWhat is wrong with the average solution approach? With Indi Young | Good Morning UXWe used to work with this approach of average behavior and we have been building a solution that likely works for some people, guessing that it is enough. Or the right way to do it. Even the way of mental model works with a kind of average people mindset in certain situations. There's been a vast movement to increase a design vision within companies and projects, but, It seems that the industry doesn't know how to handle this User experience subject exactly. And how to run about the Designer itself. We talk a lot about empathy in...2023-01-131h 03Service Design ShowService Design ShowHow listening is the secret to better services / Indi Young / Episode #165This can transform your business strategy... That's what I thought during my recent conversation with Indi Young. Indi recently published a book titled Time to Listen. Here's my summary of the book. It teaches you how to design services that are less harmful, more accessible, and in the end, better for business through the "simple" act of listening. Basically, transforming open and honest conversations with your customers into one of your most valuable assets. But if it's that easy, why isn't everyone doing it? Well, Indi argues that we first need to become better listeners...2022-12-221h 06Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management)Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)104 - Surfacing the Unarticulated Needs of Users and Stakeholders through Effective ListeningToday I’m chatting with Indi Young, independent qualitative data scientist and author of Time to Listen. Indi explains how it is possible to gather and analyze qualitative data in a way that is meaningful to the desired future state of your users, and that learning how to listen and not just interview users is much like learning to ride a bicycle. Listen (!) to find out why pushing back is a necessary part of the design research process, how to build an internal sensor that allows you to truly uncover the nuggets of information that are critical to your pr...2022-11-1544 minAgility Island - for practitioners & coaches in Product Management, Lean, Agile & ScrumAgility Island - for practitioners & coaches in Product Management, Lean, Agile & ScrumProduct Management Series: Different Types of Product OwnerWhat are the different categories of product owner?    This episode goes outlines all the different types of product owners as well as the characteristics/pros and cons of each by considering them against the definition of a product and how you may deliver value.    Join me as I also bust a common myth: product management being taught at product ownership classes.  #productowner #agility #managementconsulting In this episode I drew on my information I gained from my interviews with:  Indi Young - https://anchor.fm/xagility/episodes/Indi-Young-on-why-you-shouldnt-look-at-a-problem-through-the-aperture-of-a-solution-e1fpr78/a-a7j8he8 John C...2022-11-0708 minBeyond CodingBeyond CodingThinking Styles with Indi YoungIndi Young explains how the point of having thinking styles is to get away from the “average user”, and move towards building your solutions for humans. Supporting them in whatever purpose they have.  You might wonder: What are thinking styles? 🤔 Listen in to find out! Some of the topics we cover this episode, in order 💬 ☑️ What are thinking styles? ☑️ How to discover thinking styles framed by purpose   ☑️ The passion the help people ☑️ Thinking styles put to practise More on Indi Young: https://indiyoung.com https://twitter.com/indiyoung https://www.l2022-06-151h 16We Get Real AFWe Get Real AFEp. 135: Summer Throwback Series - The Power of Empathy in Corporate Strategy Re-Release with Indi YoungWe kick off our Throwback Summer series with a re-release of our conversation with Indi Young,  a qualitative data scientist.  Indi helps organizations better understand human behavior for product design strategy and innovation.  Find Indi Young Online:LinkedIn: https://www.linkedin.com/in/indiyoung/Website: https://indiyoung.com/Referenced:Dr. Brene Brown: https://brenebrown.com Inside Out by Pixar:https://www.amazon.com/Inside-Out-Plus-Bonus-Features/dp/B00ZZMEBFSPractical Empathy: For Creativity and Collaboration in Your Work by Indi Young:https://rosenfeldmedia.com...2022-05-3142 minFinding Our WayFinding Our Way29: Listening with Intent (ft. Indi Young) Transcript [This transcript lacks the polish of some of our others. Please forgive!] Peter: I’m Peter Merholz. Jesse: And I’m Jesse James Garrett, And we’re finding our way Peter: navigating the opportunities and challenges of design and design leadership. Jesse: On today’s show, Adaptive Path co-founder and author of the forthcoming book, Time to Listen, Indi Young joins us. She’ll share some of what she’s learned from her career, giving organizations tools for empathy with their users and individuals, the skills to listen de...2022-05-1454 minProduct Quest PodcastProduct Quest PodcastEpisode 5: What are Listening Sessions? With Indi YoungIf you’ve heard or used the term mental models, that’s because of her work and the book she wrote with that title “Mental Models”. Indeed she pioneered opportunity maps, mental model diagrams, and thinking styles. Indi is a writer, researcher, and coach for inclusive product strategy. Beyond Mental models she’s published Practical Empathy and she is very close to publishing her next book “Time to listen”. You can find all of that and more on her website indiyoung.com   Referenced on the show: Weapons of Math Destruction, Cathy O’Neil Time to Lis...2022-05-021h 28Product Quest PodcastProduct Quest PodcastEpisode 5: What are Listening Sessions? With Indi YoungIf you’ve heard or used the term mental models, that’s because of her work and the book she wrote with that title “Mental Models”. Indeed she pioneered opportunity maps, mental model diagrams, and thinking styles. Indi is a writer, researcher, and coach for inclusive product strategy. Beyond Mental models she’s published Practical Empathy and she is very close to publishing her next book “Time to listen”. You can find all of that and more on her website indiyoung.com   Referenced on the show: Weapons of Math Destruction, Cathy O’Neil Time to Lis...2022-05-021h 28Design To Be ConversationDesign To Be ConversationIndi Young: Make time to listenIn today’s episode, I speak with Indi Young. Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written two books: Practical Empathy and Mental Models. She builds knowledge and community via a series of live online advanced courses about the importance of pu...2022-04-0559 minPop Culture Now!Pop Culture Now!Episode 39: Saying Hello to Halo | Hypochondriac the LGBTQ Donnie Darko? | Indi Star on The HyperionsIt's another BIG episode of Poppin' the Culture as Matt is joined by MojoPlays Channel Manager, Rob Flis, to discuss the new Paramount+ Halo TV series, and Nicholas Cage's next movie where he plays... Nicholas Cage! What upcoming video games should you spend your money on? Rob's shares his recommendations. Plus, the pair go “Beyond The List” and discuss the Top 10 Most Underappreciated Superhero Movies. All that and our "Mojo Chats of the Week" feature Addison Heimann and Zach Villa discussing their buzzy SXSW horror film, and young actress and singer, Indi Star, chatting about her role in The Hype...2022-03-2546 minSustainable Xagility™ - board & executive c-suite agility for the organization\'s direction of travelSustainable Xagility™ - board & executive c-suite agility for the organization's direction of travelIndi Young on why you shouldn't look at a problem through the aperture of a solutionIn this video version of the Xagility podcast, the incredible Indi Young joins me to talk about why you shouldn't look at a problem through the aperture of a solution and the effect this can have on overall performance.   Packed with metaphors and anecdotes, this episode is the perfect mix of fun stories and incredible wisdom.   Indi's website: https://indiyoung.com/Indi's book: https://indiyoung.com/books-time-to-l...  Episode transcript available here: https://share.descript.com/view/Td8V7...  Alternatively, if you wish to listen in audio format:  https://linktr.ee/johncolemanxagility ...2022-03-1647 minSustainable Xagility™ - board & executive c-suite agility for the organization\'s direction of travelSustainable Xagility™ - board & executive c-suite agility for the organization's direction of travelIndi Young on why you shouldn't look at a problem through the aperture of a solutionIn this video version of the Xagility podcast, the incredible Indi Young joins me to talk about why you shouldn't look at a problem through the aperture of a solution and the effect this can have on overall performance.   Packed with metaphors and anecdotes, this episode is the perfect mix of fun stories and incredible wisdom.   Indi's website: https://indiyoung.com/  Indi's book: https://indiyoung.com/books-time-to-listen/ Episode transcript available here: https://share.descript.com/view/Td8V7...  Alternatively, if you wish to listen in audio format:  https://linktr.ee/jo...2022-03-1548 minUX CakeUX CakeDeep Listening with Indi YoungIf we want to make products and services that people want and use, we have to talk to those people. Whether you’re involved in product strategy, UX, development, marketing, any part of building products or a business or a service – you’ve got to understand what your audience or user’s goals, what will really serve their needs, what motivates them. And how do we do that? We talk to them. More importantly, we listen to them talk. So, how do we get them to talk about what’s really most important to them? Today we’re going to explore a...2022-03-091h 02The Informed LifeThe Informed LifeIndi Young on Time to ListenIndi Young is a researcher who coaches, writes, and teaches about inclusive product strategy. She was one of the founders of the pioneering UX agency Adaptive Path. Indi wrote two influential books: Mental Models and Practical Empathy. Now she has a new book, called Time to Listen, which is the focus of our conversation today.Show notesIndi Young@indiyoung on TwitterIndi Young on LinkedInTime to Listen by Indi YoungMental Models: Aligning Design Strategy with Human Behavior by Indi YoungPractical Empathy: For Collaboration and Creativity in Your Work by Indi YoungLiminal Thinking: Create the...2022-02-2736 minI AM INDI    WITH YOUR HOST   LAMONT PATTERSON & THE GANG!I AM INDI WITH YOUR HOST LAMONT PATTERSON & THE GANG!FROM DRUMS TO STRUMS WITH Sammy James StrudgeonOriginally hailing from Bay City Michigan SJS Dabbles in a wide variety of styles and genres. He pours out his soul and passion thru his music, using it as platform to tell his story and connect with his listeners. From rhythmic roots, to rockin bluesy soul with a splash of hip-hop and RnB thrown in the mix, a melting pot that is sure to find a place in any music lovers play list. Starting out playing drums at a young age Sammy's love for writing songs drove him to pick up other various instruments such as Guitar, Bass and Piano...2022-01-191h 19Yarning Up First Nations Stories with Caroline KellYarning Up First Nations Stories with Caroline KellIndi Clarke - Understanding the bravery of First Nations Youth + BlakjoyIn this episode, Caroline talks to Mutti Mutti, Wemba Wemba, Boon Wurrung, Trawlwoolway, Lardil man and Executive Officer of the Koorie Youth Council, Indi Clarke. Indi is a passionate advocate for Aboriginal and Torres Strait Islander people and the power of strength-based approaches and Aboriginal knowledge systems. Indi believes that the path to positive change starts with empowered families and communities, as well as a holistic approaches to healing and wellbeing.In this episode, they recap the recent and hugely successful Koorie Youth Summit which brought together the largest cohort of Aboriginal and Torres Strait I...2021-12-1639 minBrave UX with Brendan Jarvis 🇺🇦Brave UX with Brendan Jarvis 🇺🇦Indi Young - Listening Deeply to Understand the Problem SpaceIndi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes. Highlights include: - Why are we so obsessed with solutions in software? - What do we need to ask ourselves before running research? - Can we expect business stakeholders to trust qualitative data? - What does it mean to listen deeply and why is it important? - Is Big Tech morally bankrupt? ====== Who is Indi Young? Indi is an...2021-11-011h 04UX PodcastUX Podcast#273 Purpose and thinking styles with Indi Young“All humans are fully human, with many ways of being in the world”. Rather than study the process or solution, we should be studying humans. Indi Young, author of mental models and practical empathy, joins us to talk “purpose”.2021-10-0800 minUX PodcastUX Podcast#273 Purpose and thinking styles with Indi Young“All humans are fully human, with many ways of being in the world”. Rather than study the process or solution, we should be studying humans. Indi Young, author of mental models and practical empathy, joins us to talk “purpose”. People may be complicated, but Indi says if we frame our studies by purpose we can... The post #273 Purpose and thinking styles with Indi Young appeared first on UX Podcast.2021-10-0842 minI AM INDI    WITH YOUR HOST   LAMONT PATTERSON & THE GANG!I AM INDI WITH YOUR HOST LAMONT PATTERSON & THE GANG!Chart-topping Country Rocker Donica Knight Says You "Can't Buy A Southern Girl"Donica’s unique blend of Southern rock, country, blues and old East Memphis music has led to a rigorous touring schedule in the Southeast, performing more than 350 dates, opening for both country and rock superstars, as diverse as Lynyrd Skynyrd, Styx, Hank Williams Jr., Kid Rock, Luke Bryan, Jake Owen, Kenny Rogers, Scotty McCreery, Jamey Johnson, Little River Band, Skid Row, Kellie Pickler, Blackberry Smoke, Joe Nichols, REO Speedwagon, The Band Perry, Chris Young, 3 Doors Down and many others.  A self-proclaimed tomboy and sports fan, Donica wrote and recorded “Great To Be,” which was regularly played at her beloved Auburn Tigers’...2021-08-041h 04Service Design ShowService Design ShowHow to bust the harmful myth of the average user / Indi Young / Episode #130There is a dangerous trap in the ways you use to capture the needs of the people you're designing for. Of course, you have constraints and need to make design decisions. And the saying is true that if you're designing for everyone you're essentially designing for no-one. So there are a lot of tools and methods to describe who it is that you're designing for. Personas, empathy maps, customer avatars, user profiles, etc. But when not used mindfully and with care these tools can do more harm than good. The consequence might be that you end up designing services that...2021-07-2958 minECHO - The PodcastECHO - The PodcastEp 62 | Conversation with Indi StarSince the age of eight, 14-year-old Indi Star has been chasing her entertainment dreams. Known for her role as "Kimmie" in Nickelodeon's Henry Danger, Star has carved out her space as an actress, dancer, model, content creator, and now singer. Following five popular singles including “Just Might Dance,” Star is focusing on storytelling in her latest single, “Afterglow.” The pop track celebrates the feeling of being in a new relationship. We chatted with Indi Star about her new single, her role as “Young Vista” in the upcoming 2022 feature film The Hyperions starring Cary Elwes, and more!2021-06-2112 minAwkward SilencesAwkward Silences#69 - Thinking Styles and "Average" Users with Indi YoungIndi Young has been researching people (not users), coaching, writing, and teaching about inclusive product strategy for over 25 years. Earlier this week, she joined Erin and JH for a live podcast episode to explain why researchers and designers are doing it all wrong! Okay, not exactly. But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles th...2021-06-1848 minWrestleSoapTopiaWrestleSoapTopiaThe NXT Nightcap #16: Manifesting The Way - A Candice LeRae and Indi Hartwell StoryThe latest episode of The NXT Nightcap is now live for your listening pleasure! Your host and humble guide Keila Cash recaps the highs and lows from WWE's Black & Gold brand. The Rundown Includes: Leon Ruff and Isaiah "Swerve" Scott steal the show, Cameron Grimes gets duped by Ted DiBiase (again), Tommaso Ciampa and Timothy Thatcher outsmart the Grizzled Young Veterans, Karrion Kross is a wanted man, Raquel Gonzalez and Mercedes Martinez have an intense split screen conversation, and Candice LeRae & Indi Hartwell vs. Ember Moon & Shotzi Blackheart battle in a epic street fight for the NXT Women's Tag...2021-05-0531 minWords of Life: A Weekly Devotional with the LIFE TeamWords of Life: A Weekly Devotional with the LIFE Team174 - Romans: Chapter 15 & 16 Ft. Ps Graeme & Indi MayJoin Ps Graeme & Indi May, Young Adult Pastors at LIFE Central, as we explore the book of Romans. New episodes weekly from the Team at LIFE. _ To find out more about LIFE, visit lifenz.org (NZ) or lifeau.org (AU).2021-04-2012 minUX AustraliaUX AustraliaDesign Research 2021 Day 1 - Indi YoungPeople, Purposes, Patterns & Problem Space How can your org go deep? How can it find 1000 more opportunities to support by studying the patterns that come from people's inner thinking as they pursue their purposes? Indi will unfold a way to bring this powerful perspective to your organization.2021-04-0758 minWords of Life: A Weekly Devotional with the LIFE TeamWords of Life: A Weekly Devotional with the LIFE Team158 - Easter: The Garden of Gethsemane & The Purpose of Our Pain ft Ps Graeme & Indi MayJoin Ps Graeme & Indi May, Young Adult Pastors at LIFE Central, as we explore the moments leading up to Jesus' death and resurrection. New episodes each week day from the Team at LIFE. _ To find out more about LIFE, visit lifenz.org (NZ) or lifeau.org (AU).2021-03-2912 minLiving Holistically with Dayne & IndiLiving Holistically with Dayne & IndiBen Moore of Ben's Bees | More Than Just HoneyBen Moore has been beekeeping for over 25 years and around the age of 12 he found a book on beekeeping in the UK and was fascinated. When he was 14 he told his parents that he didn’t want a puppy or a kitten – he wanted a bee hive! This started his journey into the wonderful world of bees which eventually led to Bens Bees which has now been operating for 10 years.  One of the best things he loves about his job is getting out and about with local people, sharing the knowledge about bees, the environment, produce, gardening and healthy livin...2021-03-2239 minLiving Holistically with Dayne & IndiLiving Holistically with Dayne & IndiTruth Calkins Deep Dive on Nutrition Pt. 1 | Eating Sustainably for Health & LongevityTruth Calkins is one of the most knowledgable Taoist herbalists and holistic health coaches in the health industry, with over 20 years experience, he now focuses on helping others overcome chronic health challenges, optimization, and longevity. Even if you think you know everything about diets and nutrition, you'll want to listen to this episode...What we cover:Why some people choose to become VegetarianWhat is beyond our physical bodiesNutrient deficiencies and veganismThe benefits of experimenting with different dietsSpiritual evolution through growthUnderstanding your uniqueness and goalsKeeping your colon cleanSustainable long term programs that work for youHow...2021-03-0946 minDesign Thinking 101Design Thinking 101Micro Course: How to Conduct Listening Sessions with Indi Young — DT101 E64In this episode, Indi Young joins me to deliver a micro-course on listening sessions. I’m experimenting with new ways to learn on the podcast.  Listeners will learn from Indi as we talk about listening sessions, what they are, how to do them, why they matter, and how to get the most out of them.  Let me know what you think of the micro-course format, and if I should do more of them.  Cheers, Dawan, Your Design Thinking 101 Podcast Host  Listen to learn more about: >> What listening sessio...2021-03-021h 25UX AustraliaUX AustraliaDR2021: Indi YoungAhead of the online conference next month, Design Research keynote Indi Young joins Steve on the UX Australia podcast. Indi will kick off Design Research 2021 with her presentation "People, Purposes, Patterns & Problem Space". Tickets to the virtual conference are available now https://www.eventbrite.com.au/e/design-research-2021-tickets-123110359399 Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention...2021-02-1728 minI AM INDI    WITH YOUR HOST   LAMONT PATTERSON & THE GANG!I AM INDI WITH YOUR HOST LAMONT PATTERSON & THE GANG!FROM DRUMS TO STRUMS WITH Sammy James StrudgeonOriginally hailing from Bay City Michigan SJS Dabbles in a wide variety of styles and genres. He pours out his soul and passion thru his music, using it as platform to tell his story and connect with his listeners. From rhythmic roots, to rockin bluesy soul with a splash of hip-hop and RnB thrown in the mix, a melting pot that is sure to find a place in any music lovers play list. Starting out playing drums at a young age Sammy's love for writing songs drove him to pick up other various instruments such as Guitar, Bass and Piano...2021-01-2000 minI AM INDI    WITH YOUR HOST   LAMONT PATTERSON & THE GANG!I AM INDI WITH YOUR HOST LAMONT PATTERSON & THE GANG!Presenting Alternative Indie Artist ​Emmanuelle sassonBorn in New York City and currently residing in South Florida, multi-instrumentalist, singer, songwriter Emmanuelle Sasson asked her father if she could take guitar lessons when she was just 6. When he said yes, Emmanuelle practiced for hours upon hours until “I had to dip my fingers in ice water because they burned so much.” Emmanuelle was seven when she started singing and became a young songwriter by the age of fourteen. That same year, she was diagnosed with severe Scoliosis followed by a back surgery. The emotional and physical change brought down her mental state. Her escape was listening to musi...2021-01-131h 02Insight Into ImpactInsight Into ImpactEpisode 6 - Sustainability Tech & Women in Technology with Indi TanseyAt our core, the Insight into Impact Podcast is about preparing business owners and managers with the knowledge they need to implement principles and practices that will enable their organisations to be more sustainable and achieve greater social or environmental impact. Therefore, every week, we feature a new guest that can provide in-depth, specialised input on a topic that can be integrated into strategy and operations. For this episode, we have invited Indi Tansey, who has owned and operated her own tech business, which supported the development of innovative sustainability tech solutions. Over the past few years...2020-12-2258 minUXRadioUXRadioListening Deeply to People with Indi YoungUX-radio.com is a podcast about Information Architecture, User Experience, and Design. Hosts Lara Fedoroff and Chris Chandler talk with industry experts with the purpose to educate, inspire and share resources. In this episode, Indi Young talks about the problem space [of design] where the focus is on people, not users. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in.2020-12-1654 minUX radioUX radioListening Deeply to People with Indi YoungUX-radio.com is a podcast about Information Architecture, User Experience, and Design. Hosts Lara Fedoroff and Chris Chandler talk with industry experts with the purpose to educate, inspire and share resources. In this episode, Indi Young talks about the problem space [of design] where the focus is on people, not users. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in.2020-12-1654 minI AM INDI    WITH YOUR HOST   LAMONT PATTERSON & THE GANG!I AM INDI WITH YOUR HOST LAMONT PATTERSON & THE GANG!Transparency: An Album About Protecting Your Energy.Reesy Wright is a talented vocalist and thespian. Born in Miami, Florida, she is a gifted multi-talented individual poised to make her mark in entertainment. With her statuesque voice and charismatic presence, Reesy is becoming a household name. Placed in dance and choir at church at a young age, she developed her natural abilities in live musicianship, harmony, and overall music composition. Her style is urban neo-soul, unique, and real with every lyric she writes. Reesywright.com reesywright.hearnow.com instagram.com/reesywright facebook.com/reesymusic2020-09-161h 05We Get Real AFWe Get Real AFEp 13: Indi Young, Product Design Strategy Consultant: A Session On Empathy, Cognitive Bias, & Listening in an Overstimulated WorldIndi is an independent qualitative data scientist who provides organizations solid data to guide product design strategy and spark innovation by better understanding human behavior.  Find Indi Young Online:Medium: https://medium.com/@indiyoungLinkedIn: https://www.linkedin.com/in/indiyoung/ Twitter: https://twitter.com/indiyoung Website: https://indiyoung.com/Referenced:Dr. Brene Brown: https://brenebrown.com Inside Out by Pixar:https://www.amazon.com/Inside-Out-Plus-Bonus-Features/dp/B00ZZMEBFS Practical Empathy: For Creativity and Collaboration in Your Work by Indi Young:2020-08-1842 min