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IndustrialSageIndustrialSageKindred AI, Powered by Ocado Solutions: Marin TchakarovMarin Tchakarov, CEO of Kindred AI (Powered by Ocado Solutions) returns to share his thoughts on the rise of AI and robotics in ecommerce. hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Well hello and welcome to today’s IndustrialSage Executive Series interview. I am joined by Marin Tchakarov who is the CEO of Kindred, Powered by Ocado. Marin, thank you so much for joining me again on the IndustrialSage Executive Series. Marin: – Pleasure to be here, Danny. It’s been a while. Good to b...2022-02-1333 minIndustrialSageIndustrialSageBrennan Industries: John JoyceJohn Joyce of Brennan Industries returns to share how remote work and logistics pileups have led to both issues as well as improvements.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Well hello and welcome to today’s Executive Series on IndustrialSage. I am joined by John Joyce who is the global marketing director at Brennan Industries. John, thank you so much for joining me today on the Executive Series. John: – Glad to be here, Danny. Thanks for having me. Danny...2021-11-0728 minIndustrialSageIndustrialSageNanotronics: Matthew PutmanMatthew Putman of Nanotronics returns to discuss lean supply chain and the pandemic’s boost to the genomic sequencing field.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Hello and welcome to today’s IndustrialSage Executive Series. I am joined by the CEO and co-founder of Nanotronics, a man by the name of Matthew Putman. Matthew, thank you so much for joining me today on the Executive Series. Matthew: – I love to be on it. It’s good to talk to you. 2021-10-2437 minIndustrialSageIndustrialSageIAM Robotics: Tom GalluzzoTom Galluzzo, CTO of IAM Robotics, returns to share how the industry has changed since the first months of the pandemic. Danny: – Well hello and welcome to today’s Executive Series on IndustrialSage. I’m Danny Gonzales, and today I’ve got a very special guest. I have the chief technology officer Tom Galluzzo of IAM Robotics. Tom, thank you so much for joining me today on the Executive Series. Tom: – Danny, thanks for having me. Always a pleasure. Danny: – Well this is your second time. I think we tal...2021-10-1024 minIndustrialSageIndustrialSageHewlett-Packard, Sunrun: Sonita LontohSonita Lontoh (Global Marketing Head at HP, Board Member at Sunrun) returns to share her leadership principles in light of the state of the industry.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Well hello and thank you for joining me today on the IndustrialSage Executive Series. I am joined by Sonita Lontoh, who is the Global Marketing Head at HP and a board member at Sunrun. Sonita, thank you so much for joining me today on the Executive Series on IndustrialSage which, this is I be...2021-09-2651 minIndustrialSageIndustrialSageTompkins Robotics: Mike FutchTompkins Robotics CEO and President Mike Futch returns to the Executive Series share how the company has changed and adapted in the wake of the pandemic.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Well hello and welcome to today’s IndustrialSage Executive Series. I am joined by Tompkins Robotics, their CEO and president, Mike Futch. Mike, thank you so much for joining me today on the IndustrialSage Executive Series. Mike: – Thank you for having us. Very happy to be here. D...2021-09-1229 minIndustrialSageIndustrialSageXometry: Aaron LichtigAaron Lichtig of Xometry shares the ups and downs of going public, starting a podcast, and navigating supply chain in a post-covid world.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Their platform offers not only custom 3D printing services and additive manufacturing, but also CNC machining, sheet metal fabrication, injection molding, and urethane casting. Danny: – Well hello and welcome to the IndustrialSage Executive Series. I’m Danny Gonzales, and I’m here with a company that you’ve likely heard of in the news lately...2021-08-1527 minIndustrialSageIndustrialSageCCS Dualsnap: Paul KonrathPaul Konrath of CCS Dualsnap returns to the show to share about how his career started and how their company fared during the pandemic.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Hello and welcome to today’s IndustrialSage Executive Series interview. I am joined by Paul Konrath who is the president of Custom Control Sensors. Paul, thank you so much for joining me today. Paul: – Pleasure. Danny: – Well Paul, this is not your first rodeo with us. This i...2021-07-2540 minIndustrialSageIndustrialSageAd Victoriam Solutions: Jeff JonesCEO Jeff Jones shares the challenges he faced when deciding to not just found Ad Victoriam Solutions, but pursue a B Corp certification.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: – Well, hello and welcome to the IndustrialSage Executive Series. Today I am joined by the CEO of Ad Victoriam Solutions, Mr. Jeff Jones. Jeff, thank you so much for joining me today on the IndustrialSage Executive Series. Jeff: – Great to be here. Danny: – I am excited to jump...2021-07-0429 minIndustrialSageIndustrialSageMicroshare: Ron RockMicroshare CEO Ron Rock shares the story of his entrepreneurial journey; his company’s pivot during Covid; and their digital twinning systems.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hello, and welcome to today’s IndustrialSage Executive Series. I am joined by Mr. Ron Rock who is the CEO of Microshare. He’s coming in all the way from Philadelphia today. Ron, thank you so much for joining me today on the Executive Series. Ron: Thank you. It’s a real pleas...2021-06-0640 minIndustrialSageIndustrialSageKaleris: Kirk KnauffCEO Kirk Knauff of Kaleris joins Danny to share all about the major influences in his life and his career in supply chain.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well, welcome to today’s IndustrialSage Executive Series interview. I am joined by Kirk Knauff who is the CEO of Kaleris in Alpharetta, Georgia. Kirk, thank you so much for joining me today on the Executive Series. Kirk: Thanks for having me, Danny. Glad to be here. Danny: ...2021-05-1628 minIndustrialSageIndustrialSageChart Industries: Judson Voss, on What Inbound Marketing IsJudson Voss of Chart Industries joins us to discuss a big buzzword in today’s digital, industrial, and B2B marketing space: inbound marketing. Danny: Welcome to this episode of IndustrialSage. We’ve got a familiar guest here. We have Judson Voss from Chart Industries, and today he’s going to be talking about really the power of inbound and how Chart uses it. And it’s a really exciting thing. So for those who don’t know you, Judson, or haven’t heard some of the earlier episodes because he was on quite a few at the b...2021-05-0223 minIndustrialSageIndustrialSageFlex: Paul BaldassariPaul Baldassari of Flex Manufacturing joins the Executive Series to share how their company pivoted abruptly in response to Covid-19.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well hello, and welcome to today’s Executive Series on IndustrialSage. I’m Danny Gonzales, and I’m joined by a very special guest today. You are in for a treat. Today we’re going to be talking with the executive vice president, Paul Baldassari, from Flex Manufacturing. And we’re going to be learning about Flex, what they do...2021-04-0430 minIndustrialSageIndustrialSageEWISE Communications: Joanne Sanders, on Hurdles of International MarketingJoanne Sanders of EWISE Communications shares unexpected hang-ups from expanding into international markets without proper preparation. Danny: Alright, so you are in a treat for today’s episode here on IndustrialSage. I’ve got a very special guest. Her name is Joanne Sanders from EWISE Communications, and she’s going to be joining us today, talking about the importance of messaging with, particularly if you’ve got international companies and you’re expanding, looking to go outside the United States, or if you’re a foreign company and you’re coming here. Joanne has a ton of experie...2021-03-2124 minIndustrialSageIndustrialSageSercante: Andrea Tarrell, on Marketing Automation Gone OverboardAndrea Tarrell, CEO & Founder of Sercante, joined us to discuss a common problem with businesses trying to break into digital marketing– namely, that they pay a lot of money and actually go a little overboard on the marketing automation. Danny: Alright, thanks for tuning in this episode of IndustrialSage it’s going to be a really great one. We’re going to be talking about marketing automation. So if you’re a company that is thinking about making that transition, you don’t have anything there, and you’re saying, I think we want to get into Par...2021-03-0724 minIndustrialSageIndustrialSageXometry: Aaron Lichtig, on Custom Manufacturing On DemandAaron Lichtig of Xometry shares how custom manufacturing is more prevalent than people might realize– and how they’re changing that game. Danny: So you can think about us as a two-sided network or marketplace like an Uber or an Airbnb where we’re matching a lot of this highly-skilled capacity that’s out there with the demand that is out there in the marketplace. Aaron: Welcome to IndustrialSage, a free video podcast series all about digital marketing for industrial manufacturers. Hear interviews with your peers, and find out how they’re solving...2021-02-2127 minIndustrialSageIndustrialSageBanyan Hills Technologies: Steve Latham, On Applying IoT SolutionsSteve Latham, CEO & Founder of Banyan Hills Technologies, shares reasons why (and practical tips how) manufacturers should apply IoT solutions in their space. Danny: Okay, IoT, I’m sure you’ve never, ever heard of that in your life. Or maybe the industrial fourth revolution. Well, it is here, and it is not going away. And it is really awesome. So today we’re going to spend a little bit of time with Steve Latham from Banyan Hills Technology, and he’s going to walk us through some ideas and some strategies and some tips on how t...2021-02-0721 minIndustrialSageIndustrialSageOMI: Brad Banyas, On Social SellingBrad Banyas, CEO of OMI, joins us to discuss why manufacturing marketing and sales teams do actually need social selling strategies. Danny: Hey, alright, we’ve got an awesome episode for you we’re lining up here. We’re going to be talking about social selling. What is it? I don’t know. But we have Brad Banyas here from OMI who’s going to tell us what it is and why you need to use it. I’m Danny Gonzales, and this is IndustrialSage. Alright, let’s go ahead and jump into this episode. Brad, thanks s...2021-01-3120 minIndustrialSageIndustrialSageMassRobotics: Tom RydenTom Ryden, Executive Director of MassRobotics, shares the story of how he got into robotics, and some of his career’s most pivotal moments.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hello, and welcome to today’s IndustrialSage Executive Series. I am joined by Tom Ryden. He is the executive director of MassRobotics all the way up in Massachusetts. Tom, thank you so much for joining me today. I’m very excited to learn more about your organization. I’ve heard a lot about it and wha...2021-01-0324 minIndustrialSageIndustrialSageArris Composites: Ethan EscowitzEthan Escowitz, CEO & Founder of Arris Composites, shares common benefits and obstacles experienced in the additive manufacturing industry. Danny: Well hello, and welcome to today’s IndustrialSage Executive Series. Today I am interviewing Ethan Escowitz who is the CEO and founder of Arris Composites located all the way out in California. Ethan, thank you so much for joining me today on the Executive Series. Ethan: Yeah, it’s great to be here. Thanks for having me, Danny. Danny: Well, I’m looking forward to this and jumping into t...2020-12-1334 minIndustrialSageIndustrialSageVecna Robotics & Mass Robotics: Daniel TheobaldDaniel Theobald of Vecna and Mass Robotics returns to share more of his story, and common misconceptions about the robotics field.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hello, and welcome to today’s IndustrialSage Executive Series interview. I am joined by the CEO and founder of Vecna Robotics, and also the co-founder and president of Mass Robotics, Daniel Theobald. Daniel, thank you so much for joining me today on IndustrialSage. Daniel: My pleasure. Danny: So befo...2020-11-2932 minIndustrialSageIndustrialSageWhat Manufacturers Can Learn From Amazon’s Transactional Ease Playbook This Holiday SeasonManufacturers would do well to take notes from Amazon’s tactics to create transactional ease for customers this year… Danny: Hey, what’s up? Danny Gonzales here with IndustrialSage. Hey, listen. Today we’re going to talk about a little bit more around transactional ease and that customer experience and being customer-obsessed. So if you have been following IndustrialSage recently, we’ve launched with the Bright Ideas Series. It’s by Acuity Brands®, so Bright Ideas by Acuity Brands on IndustrialSage is very exciting. A lot of great topics that are coming out on a weekly b...2020-11-1513 minIndustrialSageIndustrialSageWare: Ian SmithIan Smith, CEO of Ware, shares the story of his career and how he ended up in the business of employing drones for supply chain inventory tracking.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey, thank you for joining me today on today’s IndustrialSage Executive Series. I am joined by Ian Smith who is the CEO at Ware. Ian, thank you so much for joining me today. Ian: Pleasure to be here virtually. Thank you for having me. D...2020-11-0829 minIndustrialSageIndustrialSageThrush Aircraft Inc: Erik Rojek, on Global Manufacturing Sales TacticsEric Rojek of Thrush Aircraft explains how to improve your sales tactics like training sessions by getting to know your worldwide audiences. Danny: Alright, so we are here with Eric Rojek, who is the Vice President of Sales and Marketing for Thrush Aviation. Eric, thank you so much for joining us remotely all the way from Albany, Georgia. How are you today? Erik: Glad to be here, thanks for having us. Danny: Now we’re super excited. Now, for those who aren’t familiar this is what I wa...2020-11-0119 minIndustrialSageIndustrialSageUltimate Kronos Group: Kylene ZenkKylene Zenk of the Ultimate Kronos Group (formerly Kronos) joins us to discuss Covid’s effect on industrial workplaces.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hello, welcome to today’s episode on IndustrialSage. I am joined by Kylene Zenk who is the manufacturing marketing director at Kronos [which, since filming, has become Ultimate Kronos Group]. Kylene, thank you so much for joining me today on this episode. How are you doing? Kylene: Yeah, I’m doing great. Thanks for having m...2020-10-2524 minIndustrialSageIndustrialSageCCS Dualsnap: Paul Konrath, On Building a Lead-Generating Website for ManufacturersPaul Konrath of Custom Control Sensors (or CCS Dualsnap) shares how they’ve grown their business after building a lead-generating website. Danny: Hey, so let’s jump into today’s episode. I have Mr. Paul Konrath here from Custom Control Sensors. He is the VP of marketing and sales. Paul, thank you so much for joining me today at IndustrialSage. Paul: My pleasure. Danny: All right, so you’re coming in from LA. We were just talking about this before, beautiful weather, it’s perfect, and you’re going to...2020-10-1837 minIndustrialSageIndustrialSagePINC: Matt YearlingMatt Yearling of PINC discusses the ups and downs of supply chain automation, as well as how a near-death experience has reshaped his outlook on life.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well, thank you for joining me today on today’s IndustrialSage Executive Series. I am joined by Matt Yearling who is– he is the president and CEO of PINC. Matt, thank you so much for joining me today on the Executive Series. Matt: Thank you for having me. Lo...2020-10-1227 minIndustrialSageIndustrialSageLogistiVIEW, Inc: Seth PatinSeth Patin of LogistiVIEW discusses his company’s automation software, and the incredible family support that has gotten him through starting and running a business even amid a pandemic.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well, welcome, and thank you for joining me today on today’s IndustrialSage Executive Series interview. I am joined today by Seth Patin, who is the CEO and founder of LogistiVIEW. Seth, thank you so much for joining me today: coming all the way in from Raleigh, North Caroli...2020-09-2727 minIndustrialSageIndustrialSageBrennan Industries: John Joyce, on Creating Content that Meets Buyer NeedsJohn Joyce of Brennan Industries shares a presentation from the Content Marketing Institute on creating content that meets buyer needs. Danny: Hey, so, on today’s episode I have Mr. John Joyce here, who is the Global Marketing Director for Brennan Industries, and he is going to share with us an awesome presentation that he gave at Content Marketing World, which is part of the Content Marketing Institute. They had a summit for industrial market, it was called Industrial Marketing Summit, and he gave a really awesome presentation that I’m super excited to have him...2020-09-2036 minIndustrialSageIndustrialSageKindred AI: Marin TchakarovMarin Tchakarov’s family moved to the US after the iron curtain fell. As CEO of Kindred AI, he now seeks to use AI and robotics to improve human working conditions.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Alright, thank you for joining me today on the IndustrialSage Executive Series. I am joined by the CEO of Kindred AI, Marin Tchakarov, coming in from San Francisco, California. Marin, thank you so much for joining me today. Marin: Danny, thanks for havi...2020-09-1326 minIndustrialSageIndustrialSageLandis + Gyr: Malika Waller, on Getting Organizational Buy-In for Digital Marketing* Important Note: In the time since this interview was filmed, Malika Waller married and has changed her name to Malika Givens. She has also been hired by Dematic as their Senior Digital Marketing Manager. If you’re a marketer struggling to convince your company to try more digital tactics, you’re not alone, Malika of Landis + Gyr assures us… Danny: Organizational buy-in is one of those topics that I think a lot of marketers really beat their heads against the wall with, trying to figure out, “My gosh, how do we get this change...2020-09-0633 minIndustrialSageIndustrialSageTwin Oaks Technology: Mark BondurantMark Bondurant, CEO of Twin Oaks Technologies, discusses the challenge of digitizing warehouse management– especially in a pandemic-affected world.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Alright, so thank you so much for joining me today on our IndustrialSage Executive Series. I am joined by Mark Bondurant, who is the CEO of Twin Oaks Technology. Mark, thank you so much for joining me today. Mark: Thank you for inviting me. I appreciate the opportunity to spend some time with you toda...2020-08-3015 minIndustrialSageIndustrialSageHaizol: Jennifer GrantJennifer Grant joins us all the way from Shanghai to share what the outbreak of the Covid-19 pandemic has been like in China – both for manufacturers in and around Wuhan, as well as international businesses that used to source most if not all of their resources from that region. Danny: Well hello and welcome to today’s IndustrialSage episode. Today is a special new segment. I have Haizol, who is a Chinese manufacturing company who we’re going to be interviewing. I have Jennifer Grant, who is the marketing manager over there who’s going to be sh...2020-08-2329 minIndustrialSageIndustrialSageLillie Beiting of Stanley Black & Decker On How to Boost Your PPCLillie Beiting returns to share with manufacturers how you can boost your PPC and make sure you’re using it properly. Danny: Alright. Welcome back. This is a two part series of PPC. This is part two. In part one we went over a little bit of that framework, that 30,000 foot view of what is going on in PPC. Hopefully we gave it justice in the 20 minutes that we went over. Because there’s quite a few things going on. In this episode, we’re going to really go over a couple of little, best practi...2020-08-0913 minIndustrialSageIndustrialSageStanley Black & Decker: Lillie Beiting, on What Is PPC?When Lillie Beiting of Stanley Black & Decker joined us early on in the show, she laid down a great outline of what pay-per-click is! Danny: Lead generation is a typical challenge for most, if not all manufacturing marketers. You have to constantly feed the beast. Now, one of the most often used digital tactics to help generate leads is utilizing a pay-per-click or “PPC” campaign. And when it first rolled out, it seemed almost magical. You just set up a list of keywords, and voila. Clicks to your website. Well, things have changed a little bit...2020-07-2918 minIndustrialSageIndustrialSageIndustrialSage: Danny GonzalesThe tables have turned this week– David Caron interviews Danny Gonzales about the journey that led to the founding of of IndustrialSage!   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   David: Hey, everyone welcome to another episode of the IndustrialSage Executive Series. I’m Danny Gonzales, your host. No, just kidding, I am David Caron. So, today’s episode is going to be a little bit different because today I’m interviewing the one, the man, the legend, Danny Gonzales! Cue applause! Danny: Yeah, e...2020-07-2642 minIndustrialSageIndustrialSageTompkins Robotics: Mike FutchMike Futch of Tompkins Robotics discusses how COVID-19 has affected warehouse automation and microfulfillment for good– and perhaps even for the better!   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well hello and welcome to today’s Executive Series. Today I have Mr. Mike Futch, who is the president of Tompkins Robotics. Mike, thank you so much for joining me today on IndustrialSage Executive Series. Mike: Thank you so much for having me, I’m glad to be here. Danny:2020-07-1927 minIndustrialSageIndustrialSageExecutive Series HighlightsIn today’s executive series episode, we want to take a moment and reflect on a few of our past executives and highlight some of their insights.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   David: Hey everyone, I’m David Caron with IndustrialSage. Today’s executive series, we want to take a moment and reflect on a few of our past executives and highlight some of their insights. Let’s start with Cory Flemings of JBT, who had some great insights about automated robots AMRs and AGVs g...2020-07-0508 minIndustrialSageIndustrialSageMCJ Supply Chain Solutions: Kai BeckhausKai Beckhaus of MCJ Supply Chain Solutions discusses the intricacies of learning how to interweave IoT, robotics, and the human element in manufacturing.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: All right. So let’s jump into today’s executive series. I have Kai Beckhaus who is the president at MCJ Supply Solutions. Thank you so much Kai, for joining me today on the IndustrialSage executive series. Kai: Thanks for having me, Danny. Danny: Excellent. So, for th...2020-06-2826 minIndustrialSageIndustrialSageNathan Williams of Minespider on BlockchainNathan Williams is back! The CEO and Founder of MineSpider joins us to talk about the deeper ramifications that blockchain may have on manufacturing. Danny: Hey, welcome to IndustrialSage, today I’ve got a special treat for you, I’m going to be talking with Nathan Williams, who is the CEO and founder of MineSpider. And we’re going to be talking about blockchain in the supply chain. So let’s jump into it, Nathan thank you so much for joining me today. Nathan: Thank you so much Danny for having me on th...2020-06-2125 minIndustrialSageIndustrialSageUsing Video Content to Generate Leads and Sales from MODEX Why would IndustrialSage film over 150 companies for free at MODEX? Could companies using video content like that actually generate measurable revenue? David: So, all right, well, let’s go ahead and dive in. How are we going to use video content, especially that MODEX video content that you guys have, to generate leads and help with your sales process? So here’s our agenda. Lots of great information we’re going to go through. We have our state of the industry, so just some data points that I want to share with you at the...2020-06-1800 minIndustrialSageIndustrialSageMineSpider: Nathan WilliamsNathan Williams, CEO & Founder of Minespider, shares the story of his journey and how he sees blockchain revolutionizing the manufacturing industry.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Welcome to today’s Executive Series interview on IndustrialSage. Today, I’m joined by the CEO and founder of Minespider, Nathan Williams. Nathan, thank you so much for joining me today. Thank you for having me on the show. It’s really a pleasure to be here. Danny: So, you’re coming...2020-06-1429 minIndustrialSageIndustrialSageAdvance Storage Products: John KrummellJohn Krummell, President of Advance Storage Products, discusses the industry’s journey towards increased automation– and how COVID has affected that.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Welcome today’s Executive Series interview on IndustrialSage. I’m joined by John Krummell, who is the president of Advance Storage Solutions. John, thank you so much for joining me today on IndustrialSage. John: Thank you. Danny: For those who are unfamiliar with us, tell me a little bit about...2020-06-0727 minIndustrialSageIndustrialSageBanyan Hills: Steve LathamSteve Latham of Banyan Hills returns to share the story about how and why he started a company that offers IoT solutions for manufacturers– and how COVID has affected them.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey thank you for joining me this week, on IndustrialSage on our expert series. Today I’ve got a guest: Steve Banyan, he is the CEO of Banyan Hills Technologies. Steve, thank you so much for joining me today on the IndustrialSage Executive Series. Steve: 2020-05-3124 minIndustrialSageIndustrialSageRockwell Automation: Chris Luecke – Building Your Sales Team’s Brand as a ManufacturerChris Luecke of Rockwell Automation shares some of the first steps to take – and obstacles to overcome – when building a brand with online content. Danny: All right, hey, so for today’s episode listen, I’ve got a really awesome guest. I’ve got Chris Luecke here from Rockwell Automation and he’s going to talk to us about building your personal brand. Chris, thanks so much for coming on IndustrialSage. Chris: No problem, thanks for having me, Danny. Danny: Yeah, so I’ve been wanting to have you on he...2020-05-2825 minIndustrialSageIndustrialSageVecna Robotics: Daniel TheobaldDaniel Theobold, CEO of Vecna Robotics discusses how the industrial world has been increasing in automation for years– and how COVID-19 has accelerated that.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Welcome to today’s IndustrialSage Executive Series interview. Today, I have the founder and CEO of Vecna Robotics, Daniel Theobald here. He’s also the president and co-founder of MassRobotics. Daniel, thank you so much for joining me today on IndustrialSage. Daniel: My pleasure. Danny: All right...2020-05-2431 minIndustrialSageIndustrialSageCOVID-19 Business Updates: Topper IndustrialFounder & CEO Ed Brown of Topper Industrial, joins us again to discuss how COVID-19 has affected their company– not just for worse, but also for the better! Danny: Okay, welcome to today’s IndustrialSage episode. I have Ed Brown who is the CEO and founder of Topper Industrial, a manufacturer in Wisconsin. Ed, thank you so much for joining me today. Ed: My pleasure. Good afternoon. Danny: Good afternoon. So Ed, real quick, just wanted to sit down and have a chat with you just to get an u...2020-05-1724 minIndustrialSageIndustrialSagePricefx Executive Interview with Patrick MoorheadPatrick Moorhead of Pricefx has been at the forefront of marketing’s evolution for years– and now only due to COVID-19 are many companies finally digitizing…   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: All right, so for today’s IndustrialSage Executive Series Interview, I am joined by Patrick Moorhead, who is the Chief Marketing Officer of Pricefx. Patrick, thank you so much for joining me today remotely from Chicago. Patrick: Great to be here, thanks for having me, Danny. Danny:2020-05-1032 minIndustrialSageIndustrialSageABB: Monique ElliottMonique Elliott of ABB joins us to discuss the hurdles of transforming marketing departments within industrial B2B organizations.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: All right so let’s go ahead and jump into today’s episode. Monique, thank you so much for joining us here. For those who don’t know who you are, could you please introduce yourself to the IndustrialSage audience? Monique: Absolutely. Thank you for having me. My name is Monique Elliott and I am the G...2020-05-0339 minIndustrialSageIndustrialSageSchneider Electric: Shonodeep ModakShonodeep Modak of Schneider Electric discusses the challenges faced by many industrial B2B CMOs who have to market less tangible products or services.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: All right, so let’s jump into today’s episode. Shonodeep, thank you so much for joining us today on IndustrialSage. Shonodeep: Danny, great to be here, good to be here. Danny: Now we’re super excited. So we’ve got Shonodeep Modak, Chief Marketing Officer in...2020-04-2626 minIndustrialSageIndustrialSagePuppycake: Kelly CostelloKelly Costello, once a guest on “Shark Tank” for her business PuppyCake, discusses with us the difference between having a good product and a good business.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: All right so let’s jump into today’s episode. I have Kelly Costello who is the owner and founder of PuppyCake. Kelly? Kelly: Hi, I’m so happy to be here. I love talking about business, love talking about manufacturing so happy to share some of my stories w...2020-04-1935 minIndustrialSageIndustrialSageCoronavirus: Is Industrial Sales and Marketing Dead?What does the unexpected onslaught of the coronavirus mean for industrial sales & marketing– which has always relied heavily on methods like trade shows? Danny: Well, hey, what’s up, IndustrialSage nation. We’re live. David: We’re live. Danny: We are live David: This is exciting. Danny: This is very exciting. Very exciting, what are we doing? David: Well, right now we’re making sure that the audio levels are coming through okay. Danny:2020-04-1651 minIndustrialSageIndustrialSageNanotronics: Matthew PutmanWe sat down with Matthew Putman, CEO & Co-Founder of Nanotronics, to discuss what it means to live in an age of so much rapid technological advancement.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey, thank you for joining me today on today’s IndustrialSage Executive Series interview. I have the CEO of Nanotronics, Matthew Putman. Thank you so much for joining me today from New York. Matthew: It’s great to be here, thank you. Danny: So, fo...2020-04-1230 minIndustrialSageIndustrialSageGlobal Supply Chain Impact from COVID-19Matthew Putman, CEO and Founder of Nanotronics, joins us to discuss the global supply chain impact from Covid-19 and what it means for the business world. Danny: Hey, I’m Danny Gonzales with IndustrialSage today. I have the CEO of Nanotronics Matthew Putman. Thank you Matthew so much for joining me today on IndustrialSage. Matthew: It’s great to be here. Thanks. Danny: So today we’re going to be talking about a lot of things that a lot of manufacturers are very concerned about. Obviously in the in...2020-04-0921 minIndustrialSageIndustrialSageManufacturingPower: Mike FranzCEO Mike Franz discusses how ManufacturingPower has been addressing common difficulties faced by manufacturers, like pricing inequality and labor shortages.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Okay. So, today we have another IndustrialSage Executive Series interview. I have ManufacturingPower. I have the founder and CEO, Mr. Mike Franz here joining us. Thank you, Mike, so much for joining me today. Mike: Great to be here, Danny. Thanks for having me. Danny: All right. So, before we...2020-04-0529 minIndustrialSageIndustrialSageAtlatl Software: Chris BeaudinChris Beaudin, Director of Marketing for Atlatl Software, discusses the novelty of configure-your-price options and quote-generating software in B2B.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey, so thank you for joining me today on IndustrialSage on our Executive Series. Today, I have Chris Beaudin, who is the Director of Marketing for ATLATL Software calling us from South Carolina, Charleston, Charleston area. How are you? Chris: Good, how’s everyone over there? Danny: Doing really well...2020-03-2920 minIndustrialSageIndustrialSage7 Remote Work Tools For Staying Productive While Working From HomeWorking from home these days? You’re not the only one! Here are seven different tools that we’d recommend for your office to maximize your productivity as we all adjust to digital workflows for a while. Danny: Hey, you working remotely these days? Well, we’ve got some tools that we use internally that we wanted to share with you on how to make your life a little bit easier when you have to work virtually. Okay, so remote work, working virtually, obviously a lot of companies doing it right now. So we’ve...2020-03-2629 minIndustrialSageIndustrialSageHydraulic Manifolds USA: Nimit PatelNimit Patel, Principal CEO of Hydraulic Manifolds USA, joins us to share the three factors he’s seen that influence every company: people, processes, and technology.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well, welcome to this episode of IndustrialSage on our Executive Series. I have Mr. Nimit Patel, who is the CEO of Hydraulic Manifolds USA. Nimit, thank you so much for joining me today on IndustrialSage. Nimit: Thank you, thank you for having me. Danny: I...2020-03-2225 minIndustrialSageIndustrialSageExide: Tim VargoTim Vargo shares the remarkable story of how he became CEO of Exide without finishing college, and how they’re tackling issues like sustainability head-on!   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Okay well, welcome today’s episode of IndustrialSage with our Executive Series. I have the distinct pleasure of being here with Mr. Tim Vargo, who is the CEO of Exide Technologies. Tim, thank you so much for joining me today. Yeah, thankful to be here. Thank you, appreciate it. Dan...2020-03-1524 minIndustrialSageIndustrialSageAccelerated Manufacturing Brokers: Frances BrunelleFrances Brunelle, President of Accelerated Manufacturing Brokers, shares her story with us of how the company got started– and key insights into her field!   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Okay, well, welcome today’s episode of IndustrialSage on our Executive Series. I have the extreme pleasure of talking to Fran Brunelle, who is the President of Accelerated Manufacturing Brokers. Fran, thank you so much for joining me today on IndustrialSage. Frances: Danny, thanks for having me. It’s a pleasu...2020-03-0812 minIndustrialSageIndustrialSageCapital Pricing Consultants: Lydia Di LielloLydia Di Liello, CEO & Founder of Capital Pricing Consultants, shares how and why she started a company to help manufacturers properly price their products.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey, so, let’s jump in today’s episode. I have Lydia Di Liello, who is the CEO and founder of Capital Pricing Consultants. Lydia, thank you so much for joining me today on IndustrialSage. Lydia: Thanks for having me Danny. I’m looking forward to the conversation. Danny...2020-03-0131 minIndustrialSageIndustrialSageWhat Are the Top Ten Most Important Marketing Metrics to Measure?David Caron, CMO of IndustrialSage, joins Danny to kick off part of the IndustrialSage rebrand and discuss the 10 marketing metrics you should be measuring! Danny: All right so, let’s jump in today’s episode. I have Mr. David Caron, who is now our chief marketing officer at IndustrialSage and he’s also the new podcast host extraordinaire of a new podcast that we launched called The Agency Success Podcast. You can check it out. David, thank you for joining me today. David: Happy to be here, Danny. Danny: 2020-02-2716 minIndustrialSageIndustrialSageForwardX Robotics: Nic TempleForwardX Robotics has just opened their first properties in the U.S, and Nic Temple is their Vice President of Sales in America!   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Hey, let’s jump into today’s episode. I have Nic Temple, who is the VP of sales in America for ForwardX Robotics. Nic, thank you so much for joining me today on IndustrialSage. Nic: Yeah, great to be here, Danny, thanks for having us. Danny: Well...2020-02-2329 minIndustrialSageIndustrialSageBlockchain: Transforming The Manufacturing & Supply Chain IndustryLinda Goetze, President & CEO of the Blockchain Chamber of Commerce, joins us with member Michael Darden to explain what blockchain is– and how great it can be for manufacturing! Danny: All right, so let’s jump into today’s episode. I’ve got some great guests here. I have Linda Goetze, who is the president and CEO of the Blockchain Chamber of Commerce, and we have Michael Darden here, who is a member of the Blockchain Chamber of Commerce. Thank you so much for joining me today on IndustrialSage. Michael: Thanks for havi...2020-02-2030 minIndustrialSageIndustrialSageTopper Industrial: Ed BrownBefore he got into lean manufacturing, Ed Brown (CEO of Topper Industrial) grew up assuming he might not even graduate from high school, let alone college…   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: Well good morning, and welcome to another episode of IndustrialSage. This is the Executive Series and today, I have a very special guest. I have Ed Brown, who is the President of Topper Industrial. Ed, thank you so much for joining me today on this episode of IndustrialSage. Ed: ...2020-02-1636 minIndustrialSageIndustrialSageHow Pick By Vision Is Revolutionizing Warehouse Productivity WorldwideJohanna Bellenberg, director of marketing for Picavi, shares with us how pick by vision is revolutionizing warehouse productivity worldwide. Danny: Okay, so let’s jump into today’s episode! I have Picavi here, I have Johanna Bellenberg, who is the director of marketing and communications. Johanna, thank you so much for joining me today on IndustrialSage. Johanna: Thanks for having me. Danny: Excellent, well we’re excited to have you here, so this is a… you guys are a German company, so you’re joining me from Germany th...2020-02-1321 minIndustrialSageIndustrialSageJBT Corporation: Cory FlemingsCory Flemings of the AGV Division for JBT Corporation shares the business’ rich history of going from food machinery to autonomous technology.   hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {});   Danny: I have Mr. Cory Flemings here from JBT to join us on the first Executive Series under IndustrialSage. Cory, thank you so much for joining me today. Cory: Pleasure to be here, thanks very much. Danny: Well, so for those who aren’t familiar with JBT, who are yo...2020-02-0926 minIndustrialSageIndustrialSageKey Benefits of Building Brand Affinity With VideoChris Lavigne, Director of Video for Wistia, explains how marketers can build brand affinity for their companies with video– regardless of budget! Danny: Hey, so let’s jump in today’s episode. I’ve got a very special guest today. I have Chris Lavigne who’s the Head of Production for Wistia. Chris, thank you so much for joining me today on IndustrialSage. Chris: Hey, thanks for having me. I’m excited to chat all things Wistia, video, brand, and beyond. Danny: I’m super excited. So anyone who lis...2020-02-0232 minIndustrialSageIndustrialSageSupply Chain Now With Co-Founder, CEO, & Host Scott Luton | Episode 124In IndustrialSage Episode 124, Scott Luton of Supply Chain Now Radio joins us to discuss the inherent value of niche media content for any industry. Danny: All right, so let’s jump in today’s episode, I have Mr. Scott Luton, Mr. Supply Chain, right, from Supply Chain Now Radio. Scott, thank you so much for coming onto IndustrialSage. Scott: You bet, excited to do it, we’ve been talking for awhile, and it is incredible what you all have been doing, and all the stories you all been featuring, so glad to be...2020-01-2642 minIndustrialSageIndustrialSageHow Manufacturers Automate CRM Activities to Improve Sales Performance | Episode 123In IndustrialSage Episode 123, Cassie Nettles of Ad Victoriam Solutions joins us to explain how automating your CRM activities can improve sales. Danny: All right so let’s jump into today’ episode. I have a very special guest today. Cassie: Hey. Danny: I have Cassie Nettles from Ad Victoriam Solutions. Thank you so much for coming on. Cassie: Hi, of course. Danny: How are you doing today? Cassie: Happy to be here. I’m great, doing great...2020-01-1919 minIndustrialSageIndustrialSageHow Industrial Sales Use Third-Party Validation to Close More Deals | Episode 122In IndustrialSage Episode 122, we’re going to talk about how third-party validation can be your secret weapon to closing deals! Danny: Hey, so I’m going to talk to you today about your secret weapon to closing the deal. You don’t want to miss out. Listen to this episode. Okay, so 2020’s here, we’re jumping into the new year. I’m super excited, I think you’re super excited. We’re all super excited. And today I want to talk to you about this secret weapon on closing the deal. What is that? Well it...2020-01-1213 minIndustrialSageIndustrialSageHow to Build Brand Equity In a Fast-Paced World | Episode 121In IndustrialSage Episode 121, Jason Walker (co-founder & CEO of Waypoint Robotics) explains why long-term brand equity is vital for any company. Danny: All right, so let’s jump into today’s episode. I have Jason Walker from Waypoint Robotics. He’s the co-founder and CEO. Jason, thank you so much for joining me today on IndustrialSage. Jason: Yeah, thanks for having us, Danny. It’s great to be here. Danny: Well it’s going to be good. So we met I think at MODEX was it two years ago? So 20...2020-01-0530 minIndustrialSageIndustrialSageHappy Holidays from IndustrialSage!Merry Christmas and Happy Holidays from IndustrialSage! We’re taking a breather this week, and we hope you do the same before 2020 kicks in. Danny: Hey, what’s up? So this is the week of Christmas… Merry Christmas! I’m not going to release a typical episode for you today. So I’m just going to give you a quick little message, just from us, from the IndustrialSage team. We want to wish you a very Merry Christmas – Happy Holidays, if you don’t celebrate Christmas – and we’re going to be taking some time off. We’...2019-12-2201 minIndustrialSageIndustrialSageGoogle’s Three Marketing Myths Busted in 2019 | Episode 119Today in IndustrialSage Episode 119, I’m going to talk about a article that Google came out with talking about Three Marketing Myths Busted in 2019. Danny: All right, so for today’s episode I’m going to talk about an article that Google came out with talking about “Three Marketing Myths Busted in 2019.” So I came across this article that Google came out with about a week or two ago. I don’t know if I have the date here. This is December fifth, so this is last week. This is- We’re recording this- I don’t...2019-12-1512 minIndustrialSageIndustrialSageThe Value of Creating Video for Sales Teams | Episode 118Today in IndustrialSage Episode 118, we’ve got Tyler Lessard, V.P. of Marketing for Vidyard – to discuss the value of creating video for sales teams. Danny: So let’s jump in today’s episode. We’ve got Tyler Lessard here, who is the V.P. of Marketing for Vidyard. Tyler, thank you so much for joining us today on IndustrialSage. Tyler: Oh, it’s my pleasure to be here. Thank you so much for having me. Danny: I’m super excited about this episode ’cause I kind of love video a...2019-12-0828 minIndustrialSageIndustrialSageThe Importance of Solving Lead Execution Issues In Your Organization | Episode 117Today in IndustrialSage Episode 117, Kevin Brown of LeadSmart Technologies joins us to talk about how to fix the ‘black hole lead crisis’ in your company. Danny: All right, so let’s jump into today’s episode, I have Kevin Brown, who is the co-founder and CEO of LeadSmart Technologies. Kevin, thank you so much for joining me today on IndustrialSage. Kevin: Happy to be here, Danny, thanks for having me on. Danny: All right, so for those who aren’t familiar with LeadSmart Technologies, tell me, tell us, who ar...2019-12-0123 minIndustrialSageIndustrialSageWhere to Find Effective Content Within Your Own OrganizationCharlie Riley, Director of Marketing for Curbell Plastics, discusses how to expand marketing efforts and find rich content within your own organization. Danny: Hey, so let’s jump into today’s episode, I have Charlie Riley here from Curbell Plastics, all the way from Buffalo, New York. And it’s sunny there today as well, I’ve just been told. And it’s always sunny in Curbell. Charlie: Always sunny. Danny: Not Curbell, in Buffalo. It’s been a long day, you know, the temperatures have changed down here in...2019-11-1727 minIndustrialSageIndustrialSageThe Importance of Storytelling In Industrial Marketing Content | Episode 115Today in IndustrialSage Episode 115, we’re going to go over how storytelling gives far more meaning to your marketing content than just product specs. Danny: How do you as a brand, tell your story? Storytelling is huge; and it’s a big, big, big shift that we’ve seen over the last few years; and it’s going to be even bigger in 2020. How are you going to do it, and why do you want to do it? That’s what I’m going to go over in IndustrialSage Episode 115. You don’t want to miss it. 2019-11-1019 minIndustrialSageIndustrialSageHow Manufacturers Can Repurpose and Scale Marketing Content | Episode 114Trying to figure out how you can repurpose and scale your marketing content? I’ve got some great tips to share with you in IndustrialSage Episode 114. Danny: Are you trying to figure out how you can repurpose your content, and make it scale, and that’s just a really hard challenge? Well you know what, that’s a really big challenge for everybody. I’ve got some great tips, that I’m going to share with you on today’s episode on how to do that as you set up your plans for 2020. So, today we...2019-11-0317 minIndustrialSageIndustrialSageHow to Simplify Industry Jargon Into Layman’s Terms | IndustrialSage Episode 113Today in IndustrialSage Episode 113, we answer Georgia’s question about the best way to communicate engineering jargon in layman’s terms for content. Danny: Hey, so, for today’s episode we’re going to talk about how to write when you have a lot of technical information, and how to extract that information from your team if you’re not from the industry. So you don’t want to miss out on today’s episode. For the episode we have today, we have a great question that came in from a subscriber, from Georgia. This...2019-10-2607 minIndustrialSageIndustrialSageIndustrial Sales & Marketing Q&A, Part 1 | Episode 111If you were a fan of our panel discussion from the 2018 Georgia Manufacturing Summit, great news! We were asked back to host a 2019 sales & marketing q&a! After the popularity of last year’s panel discussion at the Georgia Manufacturing Summit, this year IndustrialSage returned for another presentation: a sales and marketing Q&A! (Click here to watch Part 2.) This year’s guest speakers (aside from Danny, of course) were Sloan MacKarvich, Chief Business Development Officer of Tie Down; and Drew Carl: Director of Corporate Marketing for Superior Essex. As we usually do (and...2019-10-1340 minIndustrialSageIndustrialSageThe 2019 Third Quarter Review | Episode 108Why are we always shocked when a quarter ends? You’d think we’d be used to it by now. Yet it always surprises us– especially because the end of the 2019 third quarter means that the year is very nearly over! The beginning of Q4 means that budgeting season for 2020 is about to be in full swing. (And we’ve got a great asset we’re building to help you get the organizational buy-in you need in those meetings.) But it’s important not to charge ahead towards what we will be making without pausing occasionally to savor what w...2019-09-2219 minIndustrialSageIndustrialSageCase Study: How Consistent Digital Content Builds Brand Awareness for Manufacturers | Episode 100!Creating a series of consistent digital content is not for the faint of heart. This is our 100th episode of a two-year-old show, so we can definitely attest to that! Generating regularly-scheduled content is grueling. It’s a major commitment. It’s also 100% worth it. This very show that talks all about content marketing…is in fact also a case study for content marketing. IndustrialSage is a testament to the very same message that it preaches. When it comes to content marketing…your best bet is always to play the long game.2019-07-2800 minIndustrialSageIndustrialSageWhy B2B Manufacturers Need to Build Their Social Media Influence | Episode 097A lot of industrial manufacturers may pooh-pooh social media as a young man’s game. They may call it irrelevant at worst, or expensive at best. But it’s a great hub to build your professional network! Case in point: yet again, social media was the catalyst that introduced us to our show’s latest guest! Zack Scriven, LinkedIn Influencer and founder of Zack Scriven Media, quit his job a year ago to become a full-time content creator. He started engaging with IndustrialSage content a few months ago, and so IndustrialSage started engaging with his content. This week...2019-07-0735 minIndustrialSageIndustrialSage10 Tips to Improve Industrial Email Campaigns | Episode 094Do you use email? Of course you do. Email has become the bread and butter of business communication…but more than that, it’s now foundational for marketers. It’s one of the very first things that companies do when they transition into digital tactics. However, that being said, just because manufacturers use industrial email campaigns does not mean they all know how to do it well. If you’re struggling to get decent results from your company newsletters, here are ten tips on how to improve each email’s performance! 1...2019-06-1620 minIndustrialSageIndustrialSageMy Kids Don’t Know What a Radio Is: Challenges of Marketing to Gen Z and BeyondDANNY: Hey, what’s up? This is Danny Gonzales with IndustrialSage. And so, for today, I thought I would try something a little bit different. I’m actually not at the studio. I’m at home with my podcast mic, and I am watching three of my four really cute kids… I had an interesting…experience that happened last week. We were driving down the road and actually, I was trying to show them –my kids– IndustrialSage. We were listening on Spotify. If you actually, if you didn’t know that we’re on Spotify, we’re on Spotify...2019-03-2811 minIndustrialSageIndustrialSageWhy and How Manufacturers Should Build Out Their Sales CRMThis week we got to sit down with Steve Smith, Director of Marketing for SANY America. Talking about CRM is not a new activity here on IndustrialSage. However, we usually concentrate on how to get buy-in from executives who don’t want to invest in digital marketing. What do you do if your own sales team isn’t sold on your choice of CRM? As someone who started working with digital marketing back in the late 90s and doing “google before Google was Google,” as he puts it…Steve had some great tips. 1...2019-03-0326 minIndustrialSageIndustrialSageQuickly Pivot Your Strategy for 2019 Industrial Sales & Marketing | Episode 068This week we’re talking about the best – and hardest – part of digital marketing. We’re talking about having the gumption and evidence to pivot your strategy, sometimes even mid-campaign. Pivoting is a painful concept. We hate the idea of cutting short our meticulously-planned campaigns. But if we want to stay relevant, it is absolutely necessary. The best part about digital marketing is our ability to measure results…but once we see them, we also need to act on them. EXAMPLE 1: LINKEDIN VIDEO Less than five years...2018-12-0915 minIndustrialSageIndustrialSageSecrets of Sales and Marketing for Industrial Manufacturers, Part I | Episode 061We had an absolute blast at the Georgia Manufacturing Summit! As it turns out, our Secrets of Sales and Marketing panel discussion was one of the most popular and well-attended breakout sessions of the entire event! Jason Moss told us sales is always the number-one topic that manufacturers want to learn about. All the same, it was a humbling experience to see such high attendance. We initially broadcast the Sales and Marketing panel discussion via Facebook live. However, we also made sure to capture footage and audio for the podcast as well. After all, sometimes...2018-10-2153 minIndustrialSageIndustrialSagePros and Cons: Should Industrial Manufacturers Outsource Digital Marketing? | Episode 052This week on IndustrialSage, we address a common question about digital marketing for your company. When should you bring it in-house, and when should you outsource digital marketing to an agency? 1. INSOURCING An in-house team is ideal when your field is so specific and niched that an outsider can’t properly create content with the right nuances, politics, and technical details. Insourcing takes less time to onboard your marketers and make sure they understand your product and your business. Their time is more often spent determining what marketing tools or techniques to...2018-08-1913 minIndustrialSageIndustrialSage5 Killer Digital Marketing Technologies You Should Investigate | Episode 047First of all, yes. Those are real airplane seats. But no, Danny didn’t try to film the latest episode of IndustrialSage while on a commercial flight. He may, be busy, but he’s not that busy. As it turns out, the Optimum Productions Atlanta-based production studio has been overtaken for a corporate video shoot! What else? The usual desk and set were partially dismantled in favor of a faux-airplane-interior. But the show must go on, right? And what a show! In today’s episode, we get down and dirty into our personal top five digita...2018-07-1519 minIndustrialSageIndustrialSageThe 2018 Second Quarter Review | Episode 046Happy Birthday to us! IndustrialSage has wrapped up our first year, and we’re still truckin’! But before we jump into the next quarter, we’re going to stop and smell the roses – or rather, listen to some of the great moments from the past three months. We don’t want you to miss out on any of the sage wisdom we’ve worked so hard to collect! APRIL One of our most popular episodes of the quarter was the chat we had with Mathias Konne of Eurokera. He spoke with us about the importance of a company...2018-07-0124 minIndustrialSageIndustrialSageThree Social Sharing Tips Most Companies Miss | Episode 044When we went to MODEX this Spring, we shot interviews with multiple companies…and it’s been really interesting to see what they’ve done with those interviews. Some have gotten a lot of attention…some have not. And it’s not terribly surprising that the companies to put the most effort into using their content got the most out of it…while those who did little, got little. In short, we’ve noticed that there are three social sharing tips that often get overlooked by industrial manufacturers. Are you doing them all? Identifying your audience’...2018-06-1709 minIndustrialSageIndustrialSageThe 6 Basics of a Digital Marketing Campaign | Episode 041Here at IndustrialSage, we’re always talking about digital marketing and online campaigns in general – but we’re also hearing from a lot of our fans and peers, who in some cases are pretty new to the digital and/or marketing world altogether. So for those of you who are looking for a toe-dip or the bird’s eye view of how to get the ball rolling, today we’re going to break down the six elements that you need to best understand the basics of a digital marketing campaign. Choose a piece of content. Get the word o...2018-05-2006 minIndustrialSageIndustrialSageHow Industrial Marketers Can Repurpose Assets for Content Marketing | Episode 038AUDIENCE QUESTION: “We presented a seminar at MODEX using powerpoint. We received a lot of requests to send the deck to both attendees and those who missed it. I didn’t just want to post the deck because it doesn’t contain the narrative that our speaker gave, it doesn’t tell a story besides being sequential…I think it’d be great if you wrote up a guide on how to turn a powerpoint presentation into a lead generating eBook!” – Maggie Great question, Maggie! Repurposing content is the bread and butter...2018-04-2909 minIndustrialSageIndustrialSageMODEX 2018: Atlanta’s Logistics & Supply Chain Trade Show | Episode 037What a week! IndustrialSage made a daring move recently and stepped out of the studio! Where did we go? Well, MODEX 2018 was happening in our Atlanta backyard. So we literally took the show on the road! MODEX, partnered with ProMat in Chicago, is hosted by MHI: America’s largest material handling, logistics, and supply chain association. Both MODEX and ProMat are trade shows centered around the latest and greatest in industrial and logistics technologies. Businessmen and women came from over 110 countries to rub elbows and exhibit different products – from auto...2018-04-2233 minIndustrialSageIndustrialSage4 Emails to Prepare Before a Trade Show | Episode 035There’s a minimum of four emails you need to prepare before a trade show before you ever arrive; because as soon as that show is over, you’re going to be moving on to the next project. Pre-show Mid-show Post-Show Drip Campaign 1. THE PRE-SHOW EMAIL Notify any attendees you know – not to advertise your product, but to mention you’re going to be available to meet with them in person and perhaps demonstrate some useful solutions. Use CRM data and merge tags to generate relevant and more personalized emails. Let pe...2018-04-0805 minIndustrialSageIndustrialSageHow Industrial Manufacturers Can Create Quality In Their Marketing Message | Episode 011In today’s episode we’re joined by Jordan Quackenbush, Creative Director at Atlanta-based video marketing agency Optimum Productions. Originally a motion graphics editor, Jordan now controls most of the creative decisions for each video project. He’s involved from writing scripts and shooting interviews to creating animations in AfterEffects. In talking with IndustrialSage, he explains how creating a quality marketing message means more than just rotating a product on a pedestal for all to see. It’s also about utilizing stories to their full potential, and being open and vulnerable to what your audience actually wants to see.2017-10-0133 minIndustrialSageIndustrialSageThe 2017 Third Quarter Review | Episode 010Well, September is wrapping up! For our team here at IndustrialSage, that means a review of the 2017 third quarter. This particular review only has nine episodes, as our video and podcast only got started around early June (though it feels like much longer!). But there is certainly plenty of sagely wisdom worth reviewing here. If you’ve only just started following our show, this review will be a great way to catch up. We’ve already seen and heard a lot of fantastic information about how manufacturing and industrial marketers can start easing into digital techniques.2017-09-2434 minIndustrialSageIndustrialSageThe Beginning: Why This Industrial Marketing Podcast Is HereWelcome to IndustrialSage. We’re a industrial marketing podcast, here to helping industrial manufacturers drive revenue. Specifically, we’re going to be guiding you along through the transition from traditional to digital marketing. WHY INDUSTRIAL MARKETING? There’s a tremendous amount of opportunity in this niche. Everyone knows digital marketing is getting bigger, instead of going away. But B2B manufacturers are consistently about five years behind the rest of the B2C community in their tactics. Every single day we marketers hear about brand new marketing technologies and software tools. Now we...2017-06-1405 min