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Ine-Wilme Coetzee

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Unlock Your Genius ZoneUnlock Your Genius ZoneGame vs Scoreboard: The Entrepreneur's Guide to Handling Failed Launches (Part 4) | Ep. 70Send us a textIn this episode of the Bold Action Blueprint series, I'm sharing the raw, unfiltered story of how my most disappointing business moment became the catalyst for my biggest breakthrough.You'll discover: ✨ The exact mindset shift that transformed a failed webinar into a $10K weekend ✨ Why focusing on the "game" instead of the "scoreboard" changes everything✨ How to turn your heart-racing moments from fear into inspired action ✨ The compound effect of bold action (even when results don't show immediately) ✨ My real-time decision making process during the lo...2025-07-2815 minUnlock Your Genius ZoneUnlock Your Genius ZoneBold Action Blueprint Step 3 - Turn Your ADHD Into Your Superpower | Part 3/5 | Ep. 69Send us a textWelcome to Step 3 of the Bold Action Blueprint - where we transform what you think is your biggest weakness into your greatest business strength.If you've been following this series, you now know WHY you're stuck (Step 1) and WHAT to focus on with the Work Quadrant Formula (Step 2). Today we're tackling the myths that make playing small feel "smart" and the framework that turns your ADHD brain into a creativity machine.In This Episode:Why your "scattered" brain is actually designed for innovationThe 4 "safe" business myths...2025-07-2118 minUnlock Your Genius ZoneUnlock Your Genius Zone4hr Day Work Quadrant Formula | Part 2/5 | Ep. 68Send us a text"Imagine a world where as an entrepreneur you can actually feel complete and fulfilled and like you've moved the needle at the end of a given day."What if the reason you're working 60-hour weeks but stuck at the same revenue isn't because you're not working hard enough - but because you're working on the wrong things entirely? Most entrepreneurs are shocked to discover that only 20% of their daily activities actually produce income, which means 80% of their "productive" time is just expensive busy work.I was trapped in this...2025-07-1411 minUnlock Your Genius ZoneUnlock Your Genius ZoneFrom Burnout to Breakthrough: The Coffee Cup Capacity Framework Every Entrepreneur Needs | Dr. Jen Bourgeois | Ep. 67Send us a textWhen Dr. Jen Bourgeois hit burnout six years ago, she had no idea it would become her greatest superpower.Today, she's helping thousands of entrepreneurs scale their businesses without sacrificing their health, relationships, or sanity. As a PharmD, Forbes-featured speaker, and Fellow of the American Institute of Stress, Dr. Jen has cracked the code on sustainable success.In this episode, you'll discover:• The revolutionary "coffee cup capacity" framework that prevents entrepreneur burnout• Why your high-achieving personality might actually be a survival patt...2025-07-0750 minUnlock Your Genius ZoneUnlock Your Genius ZoneFrom $10K Quarters to $10K Weekends: 7 Patterns Keeping You Stuck | Part 1/5 | Ep. 66Send us a textIf you've been working incredibly hard but feel like you're spinning your wheels at the same revenue level for years, this video is for you. The problem isn't your strategy, your niche, or your offers - it's something much deeper that most business coaches never address.As a professional cellist who went from celebrating $10K quarters to creating $10K weekends, I'm breaking down the 7 real reasons entrepreneurs stay stuck and the mental toughness shift that changes everything.🔥 KEY TAKEAWAYS:✅ Why your "zone of excellence" is actually keepi...2025-07-0114 minUnlock Your Genius ZoneUnlock Your Genius ZoneWinners Never Quit: 7 Years of Business Failures That Led to My Zone of Genius | Ep. 65Send us a textThis is Part 2 of my entrepreneurship story - the raw, unfiltered truth about the 7 years that led to my Zone of Genius breakthrough. From taking a pregnancy test 10 minutes before teaching a course that only 3 people bought, to realizing I was missing my son's precious moments while chasing a business that wasn't working…I'm sharing the struggles most entrepreneurs hide: the 42 cents an hour seasons, the moment I almost quit, and the $25,000 investment that either saved or broke my business. Most importantly, I'm revealing how I finally discovered that my true ge...2025-06-2318 minUnlock Your Genius ZoneUnlock Your Genius Zone4 Steps to Unlock Your Genius Zone | Ep. 64Send us a textWhat if the thing you're downplaying is actually your key to business breakthrough? In this deeply personal episode, I share the story of how a $240 cello performance led to someone else making $150,000 - and how it completely shifted my understanding of value and pricing.For 20 years, I'd been "throwing my gifts in the mud," undervaluing what I brought to the table. It took this shocking experience to help me discover what Gay Hendricks calls the "Zone of Genius" - and why most entrepreneurs are stuck working in the wrong zone entirely.2025-06-1620 minUnlock Your Genius ZoneUnlock Your Genius ZoneWhy the Questions You Ask Determine Your Income (3 Question Framework) | Ep. 63Send us a textWhat if the difference between building wealth and staying broke in your business came down to the questions you ask? In this episode, I'm sharing a Myron Golden framework that completely shifted my perspective and the 3 Question Framework that took me from asking poor questions to generating $10K+ months.In This Episode, You'll Discover:An insight I learned from Myron Golden on wealthy vs poor questionsWhy strategy questions keep entrepreneurs brokeThe difference between scarcity and abundance-minded questionsMy rock bottom moment on October 23rd, 2024The coach question that changed...2025-06-0912 minUnlock Your Genius ZoneUnlock Your Genius ZoneStop Creating Offers in the Dark: The 20% Information Rule | Ep. 62Send us a textWhat if I told you that 90% of entrepreneurs are creating offers nobody actually wants - and I was stuck in that statistic for over 5 years? In this episode, I'm breaking down the real reason your amazing offers aren't selling (hint: it's not your offer) and sharing the exact framework that took me from years of silence to the foundation for consistent $10K months in just 22 days.In This Episode, You'll Discover:Why brilliant offers fail and mediocre ones succeedThe translation problem that keeps 90% of entrepreneurs stuckHow to identify...2025-06-0209 minUnlock Your Genius ZoneUnlock Your Genius Zone22 Days to 383% Growth (Here's How) | Ep. 61Send us a textWhat happens when you discover that 2.5 years of "consistent effort" was actually keeping you stuck? In this vulnerable episode, I share the exact 22-day journey that took me from a defeated entrepreneur to generating over $10,000 - and the framework you can use to create your own breakthrough.In This Episode, You'll Discover:Why consistency and volume aren't enough (and what's missing)The moment I realized I was speaking a "foreign language" to my customersHow to combine your genius zone with your customer's pain for maximum impactThe 20% of activities...2025-05-2611 minUnlock Your Genius ZoneUnlock Your Genius ZoneThe 18-Year Overnight Success: How to be resilient with cellist Mari Coetzee | Ep. 60Send us a textIn this illuminating episode, Ine-Wilme Coetzee interviews her sister Mari Coetzee, a professional cellist and coach, about the parallels between musical careers and entrepreneurship. Mari shares her journey from beginning cello at age 4-5 to finding inspiration at age 10 through Yo-Yo Ma's recordings of Bach to her years at Juilliard navigating the high performance bubble. Ultimately these experiences has molded her to expect the unexpected navigating a cello career & entrepreneurship in the craziness of motherhood with a 4 and 2 year old. Throughout the episode you will hear how Dvorak’s story (and musical clips (pe...2025-05-1926 minUnlock Your Genius ZoneUnlock Your Genius ZoneThe 80/20 Breakthrough: How Eliminating 5 Things Took Me from Struggling to Six Figures as a Mom Entrepreneur | Ep. 59Send us a textIn this powerful episode, I share my personal journey of transformation from struggling business owner to consistent $10K months while learning to be the present mom I wanted to be for my growing toddler.After investing $25,000 in a coaching program (that honestly… I couldn't afford at the time!), I was forced to get brutally honest about what wasn't working in my business. This led me to eliminate 80% of what I was doing and focus only on the 20% that actually moved the needle. Long story short, this forced me to get brutally ho...2025-05-1224 minUnlock Your Genius ZoneUnlock Your Genius ZoneThe entrepreneur’s guide to selling before creating | Create cashflow injections to buy back your time | Ep. 58Send us a textEver felt stuck in the endless cycle of perfecting your offer, only to launch to crickets? In this eye-opening episode, I reveal why the "create first, sell later" approach is holding you back from the cash flow your business needs to thrive. I share my own journey: spending 19 months creating a course that made less than $1,000 versus launching a program in just 22 days that generated 17x more revenue per unit. You'll discover the fascinating psychology behind why customers actually PREFER to be part of the creation process and how companies like Buffer acquired...2025-05-0519 minUnlock Your Genius ZoneUnlock Your Genius ZoneThis Is Why Your Big Idea Isn’t Working (Yet) | The Science Behind Entrepreneurial Breakthroughs | Ep. 57Send us a textEver feel like you’re standing still while other people race ahead with ideas you once had? In this episode, Ine-Wilme Coetzee reveals why brilliant entrepreneurs get stuck—not from lack of talent, but because they’re unknowingly playing small. She unpacks the neuroscience behind inaction, the cost of waiting, and how to rewire your brain to take bold, aligned steps forward.You’ll hear a live cello demonstration that shows what “playing big” really sounds like—and why conviction always beats perfection. Plus, you’ll learn the key to stepping into flow state...2025-04-2825 minUnlock Your Genius ZoneUnlock Your Genius ZoneHow to take action before you FEEL ready | Launch your offer this spring | Ep. 56Send us a textWant to launch a new offer this spring but feel like you're not ready? The secret to success isn’t more time, a perfect plan, or waiting for the "right moment"—it’s about taking action before you feel ready.In this episode, I’m sharing the one mindset shift that will help you finally bring your offer to life in April 2025. You’ll learn how to sell before you create, validate your idea, and build momentum—without sacrificing your time as a mom or getting stuck in perfectionism.What You'll...2025-04-2130 minUnlock Your Genius ZoneUnlock Your Genius ZoneThe Four Phases of Change: How Flow State Helps Entrepreneurs Push Through the Valley of Despair | Ep. 55Send us a textHave you ever sat down and accomplished more in 2 hours than in the previous 2 days? That's the power of flow state - and in this episode, I reveal how specific music frequencies can help entrepreneurs consistently access this powerful productivity zone.In This Episode:The science behind flow state and why it transforms entrepreneur productivityHow to navigate the four phases of emotional change (uninformed optimism, informed pessimism, valley of despair, and informed optimism)Why music with specific frequencies is the key to reliable flow stateReal results from a...2025-04-1419 minUnlock Your Genius ZoneUnlock Your Genius ZoneFeeling Stuck? Here’s How to Find Your True Calling & Master Excellence | Ep. 54Send us a textAre you feeling stuck, unsure of your next steps, or wondering if you’re truly operating in your zone of genius? In this episode, I sit down with Leanne Tuggle, a powerhouse of wisdom, faith, and intentional living, to uncover the secrets to finding your purpose, embracing excellence, and stepping into your true calling.🚀 What You’ll Learn:✅ The mindset shifts needed to unlock your zone of genius✅ How to integrate excellence into everyday life—whether in business, motherhood, or personal growth✅ The surprising way opportunity mee...2025-04-0730 minUnlock Your Genius ZoneUnlock Your Genius Zone3 Ways To Know You’ve Hit a Million Dollar Idea (Inspired by Elon Musk, Sarah Blakely & Melanie Perkins) | Ep. 53Send us a textYou’re lying awake at night with ideas spinning in your head. Some feel crazy. Some feel exciting. But which one will actually work?In this video, I break down 3 powerful ways to know if you’ve landed on a million dollar idea—inspired by Elon Musk, Sarah Blakely (Spanx), and Melanie Perkins (Canva).You’ll learn:✅ Why the best ideas feel a little crazy✅ How to use your own frustration to fuel a game-changing business✅ What makes an idea scalable and instantly desirable...2025-03-3109 minUnlock Your Genius ZoneUnlock Your Genius Zone90 Seconds to Laser Focus: The Brain Hack Entrepreneurs Don’t Know About | Ep. 52Send us a text🔊 Struggling to focus, create, or think clearly? It’s not your fault—your brain is stuck in fight or flight. In this video, I’m revealing the science-backed brain state that’s blocking your million-dollar ideas—and how to unlock your flow with a 90-second activation using 528Hz music.You’ll discover:Why stress is destroying your focus and shrinking your creativityHow your brain chemistry affects business successThe FlowState Formula—a free private concert podcast that reactivates joy, clarity, and peak performanceHow to instantly shift your emotions and energy with musicWhat Cal New...2025-03-2413 minUnlock Your Genius ZoneUnlock Your Genius ZoneThe 3 Productivity Traps Sucking 80% of Your Time | Ep. 51Send us a textFeeling overwhelmed in your business? Here’s the truth: You’re not actually overwhelmed—you’re avoiding the hard stuff. 😳In this episode, I’m giving you a tough-love reality check (because I know you can handle it). You’ll discover:🔥 Why "overwhelm" is a lie—and how it’s actually disguised procrastination🚀 The 3 productivity traps that are keeping you stuck (Are you an endless learner, task shuffler, or perfectionist procrastinator?)💡 How to ruthlessly eliminate 80% of your to-do list so you c...2025-03-1711 minUnlock Your Genius ZoneUnlock Your Genius ZoneHow to Never Quit | Lessons from my husband, an entrepreneur & athlete) | Ep. 50Send us a text🔥 How do you keep going when everything in you wants to quit?In this episode, I interview my husband David, whose incredible journey as an entrepreneur and former Team Canada biathlete is packed with lessons on resilience, mental toughness, and the power of pushing through challenges.We talk about: ✅ How he accidentally got into biathlon (and almost quit before he even started)✅ The brutal moment he quit a race—and how it changed his mindset forever✅ How h...2025-03-1039 minUnlock Your Genius ZoneUnlock Your Genius ZoneFeeling Stuck? Here’s How to Find Your True Calling & Master Excellence with Leanne Tuggle | Ep. 53Send us a textAre you feeling stuck, unsure of your next steps, or wondering if you’re truly operating in your zone of genius? In this episode, I sit down with Leanne Tuggle, a powerhouse of wisdom, faith, and intentional living, to uncover the secrets to finding your purpose, embracing excellence, and stepping into your true calling.🚀 What You’ll Learn:✅ The mindset shifts needed to unlock your zone of genius✅ How to integrate excellence into everyday life—whether in bu...2025-03-0331 minUnlock Your Genius ZoneUnlock Your Genius ZoneHow to Bio-hack Your Dopamine for Million Dollar Ideas | Ep. 49Send us a text🔥 Your Million Dollar Idea Already Exists – You Just Haven’t Found It Yet!Did you know that your most profitable idea is already in your brain, just waiting to be unlocked? The secret? Dopamine and creativity biohacking.In this episode, I’ll show you:✅ Why your brain is keeping you stuck (and how to fix it)✅ The 6 dopamine principles that will transform your creative process✅ How professional musicians train their brains for lightning fast creative decision making...2025-03-0316 minUnlock Your Genius ZoneUnlock Your Genius ZoneNEW TRAILER: Unlock Your Genius Zone | The entrepreneur’s key to go from creative to creatorSend us a textWelcome to the Unlock Your Genius Zone Podcast. This your host, Ine-Wilme Coetzee. I am a professional cellist turned business coach, and my mission to help entrepreneurs bursting with ideas go from creative to creator and finally experience all the abundance that comes from living in your zone of genius.I’ll be documenting my journey to building a 7 figure business on this podcast, so follow the show to learn the lessons alongside me and hear from expert innovators on how they are building lives of freedom and true wealth. Over th...2025-03-0102 minUnlock Your Genius ZoneUnlock Your Genius ZoneStorytelling that Sells with Ashley Renders | Ep. 47Send us a text🚀 Storytelling isn’t just an art—it’s a business growth strategy. In this episode, I sit down with Ashley Renders, a storytelling expert and entrepreneur, to uncover the secrets behind using storytelling to 10x your business, boost sales, and build a brand that truly connects.📖 What You’ll Learn in This Episode:✅ Why storytelling is the #1 skill entrepreneurs need for success in 2025✅ How Ashley went from burnout to business owner (and what she’d do differently!)✅ The bigges...2025-02-2441 min