Shows
Sparkr Podcast(Employer) Branding - über das strategische Führungsinstrument mit Alex HerrmannBranding ist ein strategisches Führungsinstrument gegenüber verschiedenen Zielgruppen: von den Kunden bis zu den eigenen Mitarbeitenden. Eine starke Marke dient als Kompass, gibt Halt, Klarheit und Sicherheit. Die Marke weist die Richtung und hilft bei der Prioritätensetzung.
Nicht nur Produkte profitieren von einer starken Marke, sondern auch die Organisation an sich. Mit dem Employer Branding können Firmen dem Fachkräftemangel begegnen und versuchen, den „War for Talents“ für sich zu entscheiden.
Employer Branding beinhaltet allerdings weit mehr als eine isolierte Rekrutierungskampagne. Es geht um Kultur, es geht darum, die richtigen Leute in der Firma halten zu können...2025-05-251h 26
Sparkr PodcastWhat is 5G and why does it matter?Welcome to this special episode of the Sparkr Podcast. It's the first edition of a new series called "Executive Briefings". In these briefings you learn everything you need to know about significant technologies, innovations and more. The first edition is dedicated to the 5G technology.
5G is the fifth generation of the mobile connectivity standard that will power your smartphone and entire economies in the near future. 5G will change everything and you should know about it. That's why Sparkr created this Executive Briefing.
The Executive Briefing is a series of blog posts that you can find on www.sparkr...2025-01-1716 min
Sparkr PodcastJean-Claude Biver über wahren Erfolg und was wir von Hippies lernen könnenJean-Claude Biver ist ein Phänomen. Kaum ein Unternehmer ist so charismatisch und energiegeladen wie er, der während vier Jahrzehnten die Schweizer Luxusuhrenindustrie massgeblich geprägt hat.
Hublot oder Blancpain sind Beispiele führender Manufakturen und Marken, die Biver zu ihrer heutigen Stärke gebracht hat. Auch Marketing-Coups für Firmen wie Omega mit James Bond oder der berühmten "Moon Watch", mit der NASA Astronauten den Mond betreten haben, gehen auf Biver zurück.
Zeitlebens hat er es verstanden, in der Uhrenindustrie Tradition und Innovation unter einen Hut zu bringen, starke Geschichten zu kreieren und umsatzstarke Firmen aufzubauen. Seine Le...2025-01-1735 minSparkr PodcastHow to Hire, Build and Enable Creative Teams“Having ideas is the best thing humans do”, says Horacio “Chacho” Puebla. Chacho is the Chief Creative Director of LOLA – a creative and strategically driven advertising agency with a Latin spirit and global reach.
Their clients include top brands such as Burger King, Magnum, Rexona and new kids on the block like 9Gag. As a part of the MullenLoewe agency network LOLA has been winning dozens of awards for their creative work all over the world. Most notably, over the last couple of years, they have been awarded so many Lions from the festival in Cannes that you could repopulate the North...2025-01-171h 02Sparkr PodcastThe Next Economy, Transforming Businesses and Lifelong LearningFor this latest episode of the Sparkr Podcast I had the opportunity to spend time with Ian Charles Stewart – serial-entrepreneur, investor, photographer, Olympic athlete, art enthusiast and most famously co-founder of the leading tech and innovation magazine WIRED.
In our conversation we talked about how he’s been learning new skills and approaching new projects, what his decision-making framework looks like and what he learnt about China while living there for about ten years. We also talked about how business is transforming due to technology and what old economy players need to incorporate to make the jump on the new wave...2025-01-171h 31Sparkr PodcastWhy Every Business Is People BusinessIn the age of Google and other powerful search tools, finding the right answer becomes increasingly easy. What grows as a challenge on the other hand, is asking the right questions to cut through the abundance, the noise, the BS and actually move the needle – be it as an innovative entrepreneur, as a CEO, strategist, team leader or personal friend. Asking the right questions is at the core of Sparkr's various business activities (www.sparkr.ch/en).
This Sparkr Podcast is really valuable for entrepreneurs who are at the beginning of building a team, a company and that are looking fo...2025-01-1750 minSparkr PodcastHow Innovation Ecosystems Change BusinessIf you are innovating, working with start-ups or are generally open minded regarding the evolution of business practices, I am sure you’re familiar with the idea of ‘ecosystems’.
Sooner or later digitalization transforms every industry as well as its customer expectations; and ecosystems can be a great strategy to face that change and make the most of it.
In this episode of the Sparkr Podcast it was my pleasure to talk to Dr. Bernhard Lingens from the Institute of Technology Management and the Helvetia Innovation Lab at University St. Gallen in Switzerland – a leading business and management school. Bernhard and his...2025-01-1757 minSparkr PodcastInside the Mind of a Unicorn InvestorDaniel Gutenberg has an amazing track record as a business angel and investor. He invested early in Facebook or super-hot start-ups like Israel's Mobileye which got acquired by Intel for over $ 15bn earlier this year. Daniel Gutenberg can say with confidence that he is specialized in unicorns since has more than 10 of them in his portfolio.
In this episode of the Sparkr Podcast we talk about how he assesses risks and opportunities, the mindset of a contrarian, what investing has to do with surfing (Gutenberg was a surf instructor in Hawaii), what's the future of education and much, much more. Enjoy...2025-01-171h 06Sparkr PodcastThe Power of Storytelling, Design Thinking and SerendipityIn this entertaining and insightful episode of the Sparkr Podcast we talk about the power of stories, why they are crucial for your organization and personal life, how you craft a great, persuasive vision and much much more. This episode will inspire you as a professional and as an individual because we are all happier and more successful if we get our storytelling right.
Please join me for this conversation with Jennifer Greenwood who's been perfecting and applying her storytelling and design thinking skills for over a decade. Most recently, she was a manager at Apple, where she amplified Apple's...2025-01-171h 35Sparkr PodcastDigitalisierung, Disruption und Innovation - Rezepte für Schweizer KMUDie Swisscom unterhält im Silicon Valley einen Outpost, um neuste Trends zu erkennen und Brücken über den Atlantik zu bauen.
Im Sparkr Podcast erzählt Lukas Peter, Chef des Outposts, was zum Erfolgsrezept des Silicon Valley gehört und worauf es ankommt, damit auch Schweizer KMU in der digitalen Welt erfolgreiche sein können.
Wir reden über Innovation und Disruption durch Technologien, welche Mindsets und Firmenkulturen Erfolg versprechen und vor allem wie die Umsetzung einer neuen Idee in der digitalen Welt auch wirklich gelingt.
Der Sparkr Podcast ist eine Gesprächsreihe mit ausserordentlichen Persönlichkeiten und Organisationen, um von ihnen...2025-01-1752 minSparkr PodcastInside Facebook - Performance Hacks and the Importance of CultureWith Facebook being one of the most powerful and valuable companies today, this episode of the Sparkr Podcast examines the values, principles and performance hacks which are essential to the company's success and how it moves forward into the future.
I had the great pleasure to talk to Timo Pelz from Facebook about the company's culture and mindsets that empower employees to do their best work and feel good while doing so. Get an inside view into Facebook's operating system with this episode of the Sparkr Podcast.
Future episodes of this podcast will cover topics such as the power of...2025-01-1726 minSparkr PodcastOttmar Hitzfeld über Leadership, gute Entscheidungen und KrisenmanagementOttmar Hitzfeld ist die Fussballlegende schlechthin im deutschsprachigen Raum. Als Fussballspieler und Trainer hat er unzählige Erfolge gefeiert aber auch bis heute unvergessene Niederlagen erlitten.
Im Sparkr Podcast erzählt Ottmar Hitzfeld was er in seiner 40-jährigen Karriere gelernt hat. Wir reden über seine Führungsphilosophie, die ihm zahlreiche Pokale eingebracht hat, wie er grossartige Teams formte, wie er gute Entscheidungen trifft aber auch was zu tun ist, wenn man als Mannschaft schmerzliche Niederlagen erleidet.
Wir reden über Integrität, Vertrauen, Authentizität und darüber wie man erfolgreich Kritik übt - keine einfache Aufgabe, wenn deine Gegenüber Oliver...2025-01-1732 min
Sparkr PodcastErfolgsfaktor Design - Wie Firmen mit Design erfolgreicher werden mit Prof. Jan-Erik BaarsMit Design den Firmenwert um 40% steigern? Das geht und Jan Erik Baars weiss wie. Jan-Erik war über 20 Jahre bei Philipps praktizierender Designer und wurde auch Mitglied der Geschäftsführung. Heute untersucht er als Professor für Designmanagement an der Universität Luzern die Erfolgsfaktoren von Design und vermittelt Firmen als Verwaltungsrat oder Berater Designkompetenz. Auf der Basis seiner Forschung hat Jan-Erik diverse Tools für Unternehmen entwickelt und diese über die Firma Customer Metrics zugänglich gemacht. 2018 erschien sein Buch „Leading Design“.
In diesem spannenden Sparkr Podcast schildert Jan-Erik, warum Design ein absoluter Erfolgsfaktor für Firmen darstellt und wie jedes Unt...2025-01-171h 48
Sparkr PodcastCyber Security - Bedrohungslage und Schutzmassnahmen für Firmen mit Nicolas MayencourtWenn Cyber Kriminelle zusammen eine Volkswirtschaft bilden würden, entstünde dabei die drittgrösste Volkswirtschaft der Welt direkt hinter den USA und China. Cyber-Kriminalität und Cyber-Risiken gehören zu den drängendsten Problemen der Welt, denn der digitale und der Cyber-Raum durchdringen unsere Gesellschaft und Wirtschaft komplett: von kritischer Infrastruktur über die eigene Firma bis zur Freizeitgestaltung.
Wir können nicht mehr ohne: Das metaphorische Haus, das wir heute alle bewohnen ist auf einem sehr verletzlichen Cyber-Fundament gebaut. Neben einer Horde von Einbrechern gibt es unzählige weitere Bedrohungen, die das Haus zum Einstürzen bringen können.
Wer als Ver...2025-01-172h 25Sparkr PodcastHow Quantum Computing Can Shape Our Future With Damir Bogdan Of QuantumBaselThis episode is an insightful deep dive into the fascinating world of quantum computing - a technology platform with the potential to revolutionize how we tackle climate change, the discovery of new medicine or new materials and many more applications throughout the business world and society.
My guest is Damir Bogdan, the CEO of QuantumBasel. QuantumBasel’s mission is collaboration and seamless access to the world’s best quantum computers, thus enabling breakthroughs across industries and democratizing quantum computing.
QuantumBasel offers companies, start-ups and leading research institutes access to quantum computing and high-performance computing, and with that laying the foundation for...2025-01-171h 01Sparkr PodcastHigh-Performance Teams at NASA and Leadership Lessons with Thomas ZurbuchenIn this episode I had the privilege to talk to the leader who enabled hyper complex projects and teams with thousands of people to succeed and literally reach for the stars.
I‘m talking of none other than astrophysicist Prof. Thomas Zurbuchen. Till the end of 2022 he was the Chief Scientist at NASA and with that arguably the most powerful scientist on the planet with responsibility over thousands of people and a 8 billion dollar + budget.
Under his leadership, NASA successfully launched the historic James Webb Telescope and landed robots on Mars - among dozens of other impressive missions.
In addition, Th...2025-01-1741 minSparkr PodcastCreating Breakthroughs - How to Transform, Grow & Innovate with Bestselling Author Adam AlterAdam is a professor for Marketing at the Stern School of Business at New York University and author of multiple insightful books such as „Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked“ or his latest work „Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most“.
On September 7th he’ll be one of the keynote speakers at the International Retail Summit by the Gottlieb Duttweiler Institute in Zurich. Check them out if you are interested in visionary trends, important management insights and connecting with thought leaders in retail: https://gdi.ch/en/events/con...2025-01-171h 18Sparkr PodcastBuilding Google, Hiring Talent and Innovation Culture with Employee No. 8 Urs HölzleSometimes small decisions are life changing. Urs Hölzle, a Swiss computer scientist, made such a decision without knowing when he became the 8th employee of Google back in the late 1990s.
For the past two decades, he was responsible for building what might be the most impressive infrastructure ever created.
You all know the services that run on the infrastructure Urs developed: Google Search, Gmail, YouTube, Google Drive, Google Maps, Google Cloud and many others.
What makes Google's infrastructure impressive is the scale, complexity, and efficiency with which it operates. Google's data centers span multiple continents and are largely p...2025-01-1742 minSparkr PodcastBitcoin und Blockchain - Innovation, Irrtümer und Relevanz mit Professor Fabian SchärFür die einen ist Bitcoin und Blockchain ein Heilsversprechen; für die anderen eine spekulative Klimakatastrophe. Eine konstruktive Einordnung der bedeutenden Innovation wird mit Sicherheit irgendwo dazwischen liegen.
Viel wird über Bitcoin & Co. geschrieben. Doch oft nicht mit der ausreichenden Differenzierung oder Offenheit, um sich der Technologie gut anzunähern und deren gesellschaftlichen Relevanz zu erfassen.
Für ein solch differenziertes, offenes und fundiertes Gespräch über Bitcoin und Blockchain - befreit von Hype oder Polemik - kann ich mir keinen besseren Gast vorstellen als Prof. Fabian Schär.
Fabian Schär führt das Center for Innovative Finance an der Uni...2025-01-171h 31Sparkr PodcastWolfgang Beltracchi über Kunst, NFTs und einen 450 Millionen Dollar FakeIn dieser Episode des Sparkr Podcasts hatte ich das Vergnügen, mich mit dem berühmt berüchtigten Künstler Wolfgang Beltracchi zu unterhalten.
Wolfgang Beltracchi ist ein deutscher Künstler und ehemaliger Kunstfälscher. Über 40 Jahre malte er Gemälde in der künstlerischen Handschrift bekannter Maler aus vier Jahrhunderten. Anerkannte Kunstexperten, internationale Auktionshäuser und Kunstmuseen beurteilten seine Werke als authentische Gemälde der jeweiligen Künstler und sie wurden für Millionen versteigert.
Seine Karriere als Künstler reicht bis in seine Kindheit zurück. Schon als 12-Jähriger hat der Sohn eines Kirchenmalers sich mit den ganz Grossen wie...2025-01-171h 18Sparkr PodcastBatterien - eine Schlüsseltechnologie für die NachhaltigkeitsrevolutionWas haben Batterietechnologie, Piraten und Elektroautos miteinander zu tun? Wir erfahren es im Gespräch mit Christian Ochsenbein - einem Öko-Abenteurer, Elektoringenieur und Leiter des Swiss Battery Technology Centers.
Das Technology Center ist Teil des Switzerland Innovation Parks in Biel und dient als Plattform, wo Forschung und Praxis zusammen kommen, um Batterie Innovationen zu realisieren sowohl im technologischen Bereich als auch hinsichtlich Geschäftsmodellen.
Batterien sind eine Schlüsseltechnologie für die Nachhaltigkeitsrevolution. Doch Batterien sind auch mit diversen Dilemmas und grossen Herausforderungen verknüpft. Technologie-Durchbrüche und Geschäftsmodell-Innovationen sind dringend gefragt. Der Weg in die Kreislaufwirtschaft ist ein Teil der...2025-01-171h 38Sparkr PodcastBetter with Less - The Power of Frugal Innovation with Navi RadjouFrugal innovation is a mindset and innovation approach that has its origins in the developing world where amazing innovations and products are developed in the most difficult of environments. In this episode, you‘ll get to know numerous inspiring examples of frugal innovation from India, Africa and beyond.
That said, the power of frugal innovation can also be harvested in the rich economies of the gobal North and be applied by small and large organizations alike. Frugal innovation even has the potential to transform the entire economy for the better - towards a more sustainable and socially inclusive way of do...2025-01-171h 16Sparkr PodcastInnovation in der Verwaltung - Hinter den Kulissen des Corona RettungsprogrammsDiese Episode des Sparkr Podcasts möchte ein Zeitdokument sein und handelt von unsichtbaren Held:innen in der Schweizer Verwaltung, welche einen der grössten Wirtschaftseinbrüche der Schweiz seit dem zweiten Weltkrieg abfederten, als sie innert weniger Wochen das Corona Rettungsprogramm in Form von Notkrediten an die Schweizer Wirtschaft konzipierten. Ganze Systeme und Organisationen mussten innert Wochen aufgebaut werden und es gab nur eine Chance – Scheitern war keine Option.
In dieser Episode lernen wir Martin Godel kennen. Martin prägte das Rettungsprogramm respektive das Corona Kreditprogramm für die Schweizer Wirtschaft massgeblich und führte es mit seinen Leuten (und alle...2025-01-171h 27Sparkr PodcastExplorer Bertrand Piccard - A crisis is an adventure you refuseBertrand Piccard is an exceptional person. As adventurer, explorer and psychiatrist he flew around the world with the Orbiter 3 balloon which was the longest flight in human history and outcompeted famous billionaire Richard Branson when doing so.
After breaking records with Orbiter 3, Bertrand Piccard set out to push the boundaries of the impossible again and after many years of perseverance and innovation, Piccard flew around the world in the first maned solar powered airplane known as Solar Impulse. Today he uses his influence and the Solar Impulse Foundation to collect more than 1000 profitable technologies who will contribute to a more...2025-01-1750 minSparkr PodcastProductivity Tips and Self-Management Systems (Special Episode)In this special episode of the Sparkr Podcast, I set out to find practical self-management methods, productivity tips and other approaches that help me to reduce stress and to cope better with high demands. As Bruce Lee once said: «Don't wish for an easy life, wish for the ability to handle a difficult one.»
Usually I'm in conversation with an exciting and exceptional person to unveil their mindsets, tactics and ideas. But this time it's just me sharing what I've learned when asking myself how I could handle a busy day in a better and more balanced way.
💡📝 You find all the...2025-01-1724 minSparkr PodcastKünstliche Intelligenz & die Folgen für Mensch, Gesellschaft & Wirtschaft mit Thomas RamgeIn dieser Episode des Sparkr Podcast, wo spannende Ideen zu Technologie, Innovation, Wirtschaft und Gesellschaft diskutiert werden, spreche ich mit Thomas Ramge; einem viel beachteten, einflussreichen und preisgekrönten Technologie Journalisten und Author von Büchern wie "Reinventing Capitalism in the Age of Big Data".
Mit ihm habe ich ein philosophisches Gespräch geführt über die Folgen von künstlicher Intelligenz und Big Data für Wirtschaft und Gesellschaft. Wir haben u.a. diskutiert, welchen Einfluss die Technologien auf den Kapitalismus haben, auf die Organisations- und Funktionsweise von Firmen und wie wir als Gesellschaft über AI und Co. nachdenken sollten...2025-01-171h 09Sparkr PodcastBecoming Digital and the Future of Journalism at The Washington PostWelcome back to this new episode of the Sparkr Podcast where I uncover the mindsets and tactics of exceptional people in innovation, technology and leadership.
I had the opportunity to talk to Shailesh Prakash, Chief Information Officer of the Washington Post and one of the most influential minds in tech.
The Post is a big institution in journalism – an industry with a huge tradition and importance for society. In 2013 Jeff Bezos, founder of Amazon, bought the Post and with that an exciting transformation was initiated: How do you successfully transform a traditional business (no matter which industry) into a forward lo...2025-01-171h 17Sparkr PodcastThe Future of Work & Open Innovation with Prof. Pamela Hinds from StanfordGlobalization, automation, the rise of the gig economy... The way we work and what “work” itself means will change significantly in the years to come and remarkable transformations are up ahead.
One person who’s been thinking about and studying the future of work for decades is Prof. Pamela Hinds, Co-Director of the Center on Work, Technology, and Organization (WTO) in the Department of Management Science and Engineering at Stanford University in Silicon Valley. Pamela studies the effect of technology on teams and collaboration. Most recently, Pamela has been looking at the changing nature of work in the face of emergi...2025-01-1742 minSparkr PodcastResilienz stärken mit Erkenntnissen aus der Stress ForschungDer Begriff der Resilienz stammt ursprünglich aus der Materialforschung. Übertragen auf den Menschen oder auf Organisationen kann Resilienz übersetzt werden mit der Fähigkeit, einem Druck oder einem Stress standhalten zu können, allfällige Schäden reparieren zu können oder von vornherein der übertriebenen Belastung vorzubeugen.
Eine Koryphäe in der Resilienz Forschung ist Prof. Gregor Hasler – ein Psychiater, Psychotherapeuten und Neurowissenschafter, der gegenwärtig an der Universität Fribourg in der Schweiz forscht. Er ist auch der Autor des lesenswerten, informativen Buches ‘Resilienz: Der Wir-Faktor’ und der Gast dieser Sparkr Podcast Episode.
Im Podcast sprechen wir über Resilienz und S...2025-01-171h 14Sparkr PodcastFredy Knie über seine Führungsphilosophie und die Leidenschaft für den ZirkusDie Zirkus-Dynastie Knie gehört seit über 200 Jahren zu den ältesten und führenden Zirkusunternehmen Europas. Seit fast 30 Jahren liegt das Unternehmen in den Händen der Zirkus-Ikone und Gast dieser Sparkr Podcast Episode: Fredy Knie.
Fredy Knie wurde u.a. durch seine Pferdedressur weltbekannt und ist heute der Verwaltungsratspräsident der Schweizer National Zirkus AG. Als Vierjähriger stand er zum ersten mal in der Manege des Zirkus Knie und trat 2019 nach fast 70 Jahren zum letzten Mal vor Publikum auf.
Sein Leben hat er den Tieren, der Familie, dem Zirkus und dessen Kunden gewidmet. Es ist ein Leben geprägt von D...2025-01-1741 minSparkr PodcastSustainability - Insights from a fascinating researcher and social entrepreneurWelcome back dear listeners to this next episode of the Sparkr Podcast where it is my pleasure to talk to bright and inspiring people about their mindsets and insights on important topics from the world of entrepreneurship, technology, innovation or leadership.
This time I talked to Ulrike Pfreundt who's a smart and passionate ocean biologist turning social entrepreneur with a lot of insights to share in the area of sustainability, climate change and her specialty: coral reefs.
With her young non-profit organization called rrreefs (www.rrreefs.com) she uses a blend of science, art and interesting technologies with the goal...2025-01-171h 13
Design is MarketingFinding the Right Platform to Build Your Website for Course Creators and Learning CompaniesIn this insightful episode of "Design is Marketing," host Federico tackles the crucial question of choosing the right platform for building websites for course creators and learning companies.
Federico emphasizes the importance of aligning your platform choice with your goals, target audience, and content types.
The episode delves into key features like ease of use, customization, scalability, and integration with marketing tools.
The episode provides an overview of popular platforms such as Webflow, WordPress, Teachable, Thinkific, Kajabi, and Udemy, discussing their strengths and limitations. Budget considerations, including subscription models and additional costs, are...2024-06-1916 min
Design is MarketingCreating An Engaging B2B Website with Elisabet InnalaIn this episode of "Design is Marketing," Federico interviews Elisabet Innala, the head of marketing at Planacy, about effectively redesigning a B2B SaaS website.
Elisabet shares her extensive experience in marketing, particularly in the B2B tech industry, and discusses the strategic and executional aspects of website redesign.
She highlights the importance of understanding the target audience, the balance between quantitative and qualitative data, and the necessity of having a clear and concise message.
Elisabet also emphasizes the value of customer testimonials and...2024-06-1223 minDesign is MarketingEngage, Inspire, Support: Marketing Strategies for Non-Profit Growth with Carly ShutesIn this episode of "Design is Marketing," our guest is Carly Shutes, an experienced marketing manager currently serving as the head of marketing at FoodCycle.
For most non-profits and NGOs, it is challenging to keep their audience engaged and motivated. The impact on their growth and mission can be significant.
Carly seems to have cracked the nut! She shares her experience with marketing and communications for non-profit organizations, emphasizing the importance of a well-designed website and effective storytelling to build trust and attract support.
...2024-06-0628 min
Design is MarketingEP 12 Everything you need to know on landing pages with Jenny ShymonThis episode with Jenny is everything you need to know about landing pages.
In this interview we look at:
- how many landing page you should create
- how to create a landing page that converts
- what goals to set for your landing page
- how to change your landing page strategy as your company evolves
- why your landing page is not ranking high on search engines
Jenny Shymon, a marketing manager with expertise in B2B...2024-05-2923 min
Design is MarketingEP 10 Product Led Growth with Tina FisherIn this episode of Design is Marketing we talk about B2B marketing and how to apply product-led growth (PLG) to fintech.
I'm joined by Tina Fisher, CMO of Intix and previous startup founder.
With her we'll look at how she applied PLG to increase users activation and engagement.
Tina will also share her entrepreneurial journey and how she managed to overcome gender biases while doing fundraising.
Main Takeaways
User Engagement is Key
Tina Fisher emphasizes the importance of prioritizing user...2024-05-1525 minDesign is MarketingEP 09 Discovering what successful course creators are doing right with Christian Bjerre NielsenThe e-learning landscape offers amazing possibilities. However standing out amidst the competition requires great skill and continuous development.
In this episode, we're joined by Christian Bjerre Nielsen, the Head of Product at uQualio, a cutting-edge platform revolutionizing course creation.
Christian shares invaluable insights into what separates successful course creators from the rest. From retention strategies to engaging content, we uncover the secrets to attract and engage learners in an fast-paced market.
With Christian's expertise, we dissect the art of course design, exploring effective methodologies that resonate with today's learners. Whether...2024-05-0830 minDesign is MarketingEP 08 Eight Proven Gamification Tactics You Can Use Right Now
Gamification is a powerful tool to enhance engagement. It has revolutionised certain industries such as e-learning and social network.
However for most companies gamification is just adding badges and leaderboard. If that’s also your case that means you’re missing out to 90% of the gamification tactics.
I’m Federico from Sparkr (sparkr.co) and in this episode we look at a framework of 8 proven tactics that you can leverage.
We’ll look at how to use meaningful journey, sense of accomplishment, creative process, ownership, social influence, scarcity, unpredictability of reward, and loss avoidance.
Lastly, we examine two real-world examples...2024-05-0212 min
Design is MarketingEP 07 B2B Branding and AI in marketing with Alp OztekinBranding is often an afterthough in B2B. Although it's a longer and more difficul process, branding is as crucial in business as it is in consumer marketing.
Alp Oztekin, a veteran marketer for some of the largest brands shares with us how to do approach branding in B2B.
With him we discuss how to build a brand to educate your audience and support the sales cycle.
Alp also gives some practical example he's had with website redesign on how to use quantitative and qualitative research to improve the user experience and align with business goals.
...2024-04-2533 min
Design is MarketingEP 06 How to get your marketing ready for series A with Greg LandonIn this episode Greg Landon, the visionary Head of Marketing at Leadoo, delves into the pivotal significance of ratings and social proof for SaaS companies.
He shares his experience on the importance of reviews and trust for market validation and tells us the secrets of how to use them to grow your company.
With him we also discuss how to get your company ready for series A funding when it comes to marketing, product and design.
Lastly, Greg discusses what is traction and what's the test that proves you have it.
2024-04-1835 minDesign is MarketingEP 05 Content Marketing and User Engagement with Elena Montoya x SEMRushIn this episode, Elena Montoya, an expert in content marketing, discusses the importance of content marketing in B2B and B2C industries. She emphasizes the need for a strategic combination of quick wins and long-term content to drive conversions.
Elena also highlights the value of repurposing middle-of-the-funnel content for different stages of the customer journey. She shares insights on experimenting with content marketing and the role of copy in feature launches and user engagement.
Elena advises learning marketing through practice and finding mentors rather than relying solely on...2024-04-1129 minDesign is MarketingEP 04 How to turn your B2B website into a lead conversion machineIn this episode, we discuss the must-have elemets to transfom any business website into a website capable of generating leads for your business.
Based on 8 years of experience, we talk about the importance of defining the target audience and creating content that is specific and valuable to them. Then we look at how to create a clear user journey and a mobile-friendly, fast-loading website.
Lasty we discuss the importnace of use-cases to show how your solution or product or service has solved problems for previous clients.
Show notes: https://www.sparkr.co/design-is-marketing...2024-04-0515 minDesign is MarketingEP 03 How to test new product features using the Amazon narrative with Rodney Trivangalo
In this episode, Rodney Trivangelo discusses the intersection of marketing, sales, and product. He emphasizes the importance of understanding the market and the need for a customer-centric approach.
Rodney shares his experience in diverse international markets, where he learned the importance of tailoring messaging to specific market segments. He also highlights the role of marketing in influencing product development and the need for alignment between marketing and product teams.
Listen until the end for Rodney's breakdown of the Amazon Narratives principle to gather customer insights and nail product-market fit.
Show notes: https://www.sparkr.co/design-is-marketing/ep-03
For all...2024-03-2830 min
Tactical Crouch - A Competitive Overwatch PodcastHave The Gladiators Done ENOUGH?? - Tactical Crouch Ep. 285Yiska and Volamel both agree that the Los Angeles Gladiators have made "some" upgrades, but where does that put them in comparison to North America? Does the Toronto Defiant media tour along with their staff expansion have us excited?
00:00:00 - Introduction
00:07:51 - Kai to Glads, does this make them a top 5 roster?
00:27:32 - Sparkr flies with the Spitfire
00:34:22 - Infernal news imminent, what would be on our shopping list?
00:51:15 - Yiska chats with the entire Defiant. Are we now fanboys?
01:08:20 - Path to Pro...2023-03-021h 32
The Bomb HoleRobin Van Gyn | The Bomb Hole Episode 142For well over a decade Robin has helped set the standard for women’s free ride snowboarding in films as well as events like Natural Selection but also as a guide, in the backcountry she is charging lines and ripping terrain on a level few women have ever stepped too and lets be honest few as well. This week we talk finding snowboarding, unspoken rules, alternative living, Chudes, backcountry snowboarding, Alaska, filming, Full Moon, Depth Perception, Natural Selection, inclusion, the state of women’s snowboarding and so much more! Its been amazing watching her career develop over the years as h...2023-01-253h 15
The Flourishing Therapreneur©S1E5: Marketing for Clinicians in Private Practice with Wendy Margolin of Sparkr MarketingOn today's episode of The Flourishing Therapreneur we are joined by Wendy Margolin with Sparkr Marketing.
During this episode we cover:
The importance of niching as a therapist and incorporating that into your brand
The evolution of the marketing landscape and how it’s evolved for clinicians
How in the digital age consumers are wanting information from experts (therapists!) and how we can lean into being both professional resources and humans as we create our digital footprint
Growing in confidence as clinicians as we take our businesses and brand them on social media
All abo...2021-12-2837 min
The Private Medical Practice AcademyEpisode 51: Social Media Marketing and Your PracticeIn this episode, I had the pleasure of chatting with Wendy Margolin who owns Sparkr Marketing and is the founder of The Clinician’s Social Media Club. I asked Wendy to join me to discuss where social media fits into the private practice physician's business plan. Here are some of the topics we discussed:How to choose which social media channel(s) should you chooseWhat content should you postHow to get your posts seenShould you spend money on ads (and how much)Your personal FB profile vs. your practice's business pageHow to use your practice's FB page to eng...2021-12-0737 min
Hanging Out With Hangar9Interview: London Spitfire DPS players | Hanging Out With Hangar9 Ep 57This week we are joined by Shax, Sparkr and Hybrid 3 out of 4 players of London Spitfires brand new DPS line, we talk matches, heros and of course, the most important question......... pineapple on pizza?!
Remember to follow us on our social channels Twitter: https://twitter.com/hangar9Facebook: https://www.facebook.com/groups/Hangar9/Discord: https://discord.gg/673WeaSq
https://twitter.com/squidey57 https://twitter.com/nevetslt https://twitter.com/camverwatch https://twitter.com/CaptainZep https://twitter.com/Kiiwicashew https://twitter.com/TonyRayUK2021-04-0120 min
Assorted Calibers PodcastProtests, Pepin & PlasmaEP157 GunBlog VarietyCast - Protests, Pepin & Plasma Felons Behaving Badly - Charlotte man who led police on chase charged in Valentine’s Day homicide Flea Market - A Grab Bag of Thoughts Special Guest - Gail Pepin The Bridge - About Charlottesville Blue Collar Prepping - Clothing for Hot Weather Survival This Week in Anti-Gun Nuttery - NPR Round Table on Gun Control Plug of the Week - The Sparkr Mini Take Our Survey - http://survey.podtrac.com/start-survey.aspx?pubid=brT5C5bnSINu&ver=standard Intro The LGBTQ Sandwich - https://lurkingrhythmically.blog...2017-08-2156 min