Shows
Real AmbitionEthics, Innovation and Luxury Lawyering with Chantal McNaught“I've always loved lawyers. I know it's a weird thing to say!”In this episode of Real Ambition, host Iolanthe Gabrie is joined by legal technology expert Chantal McNaught, PhD Candidate in Law and founder of the Fully Automated Luxury Lawyering newsletter. Together, Iolanthe and Chantal discuss the tension between law as a noble profession and law as a business, exploring how lawyers can embrace technology and business thinking without losing their professional values.Chantal shares her research on ethics as a framework for structuring decisions when multiple values collide, how the right perspective can help...
2026-02-0340 minReal AmbitionNewlaw and Non-Lawyers with Ben Deverson"It's incredibly hard to run a good law firm."In this episode of Real Ambition, host Iolanthe Gabrie speaks with Ben Deverson, founder and director of Lawganised and director of The Kind Lawyers, about the unique expertise that non-lawyers can offer to law firms. Ben shares insights from his extensive experience providing professional services to the legal industry, emphasizing the importance of empathy, workplace culture, and client-centric approaches in law firms. Iolanthe and Ben discuss the value of relationships, growing and learning in business, and the evolving landscape of legal consultancy.Learn more about Iolanthe and her agency ...
2025-11-2023 min
Spooko287. Nosferatu (2024) feat. Iolanthe GabrieTHIS is how you make Dracula scary. Iolanthe Gabrie joins us to discuss Robert Eggers' retelling as well as Romani villages, dragon-riding wizards and adult goths.Follow Spooko on Insta: @_spooko_Join the Feel Bad Club on our discord: https://discord.gg/mJAJYCChGyAnd if you're keen for more Peach and Shag, check out our OTHER pod (it's about Gordon Ramsay): @peachandshagsnightmaremethodSee omnystudio.com/listener for privacy information.
2025-10-191h 01Real AmbitionBuilding a Purposeful Legal Career with Ines Jusufspahic"Purpose is all about the work you're doing and the people you surround yourself with."In this insightful episode of Real Ambition, Iolanthe speaks with Ines Jusufspahic of Rocket & Ash Immigration Law about her journey in immigration law and the importance of purpose in legal careers. Ines highlights the often-overlooked complexities of immigration law and the need for a supportive legal community. Ines shares her experiences of balancing law practice with motherhood, the challenges of marketing in the legal field, and offers advice for aspiring lawyers on navigating their careers. The discussion culminates in a reflection on...
2025-10-1328 minReal AmbitionThe Business of Law with Sarah Rey“Sometimes it does mean getting a bit out of your comfort zone.”In this episode of Real Ambition, Iolanthe is joined by Sarah Rey, Principal and Co-Founder of Justitia, for an enlightening discussion approaching legal practice through a business lens.Sarah shares insights on the challenges of business development in the legal profession, the evolving mindset of lawyers and the importance of adapting to change in legal practice. Sarah also highlights the need for generosity in leadership, the significance of building authentic client relationships, and the challenges and opportunities faced by women in busin...
2025-09-1236 minReal AmbitionBreaking the Silence: Mental Health in the Judiciary with Dr. Carly Schrever"We want this to be a human system."In this episode of Real Ambition, Iolanthe is joined by Dr. Carly Schrever, lawyer, psychologist and Director of Human Ethos to discuss her pioneering work on judicial wellbeing, the unique stressors faced by judges and the importance of mental health support in the legal profession. Dr. Schrever highlights the need for empirical research to understand judicial stress and the impact of this stress on public trust in the legal system. The conversation delves into the cultural stigma surrounding mental health in the judiciary and offers practical takeaways for other...
2025-08-1430 minReal AmbitionUnderstanding Coercive Control in Family Law with Mary Anne Ryan“Every case is different, every victim is different.”In this illuminating episode of Real Ambition, Iolanthe is joined by Mary Anne Ryan, highly respected barrister and current president of the Tasmanian Bar, to discuss the implications of the Friseal & Friseal [2025] appeal case on family law, particularly regarding coercive control and family violence. Mary Anne unpacks the role of evidence over demeanor in court, the key steps in determining allegations of coercion and control, and the impact of the case on how practitioners present cases involving family violence. The discussion highlights the complexities of legal proceedings in family law...
2025-07-2222 min
Coffee and a Case NoteJames d'Apice and Iolanthe Gabrie, Ruby Assembly | Real Ambition Podcast June 2025James had a chance to sit down and chat with the legend, boss of Ruby Assembly, and all-round all-star Iolanthe Gabrie on her podcast Real Ambition in June 2025.Together they get deep on branding, Rory Sutherland, and contemporary horror films. Check it out!You can find Iolanthe's podcast here: https://open.spotify.com/show/3fgIdiaiSxD4F8iZO7xgXo
2025-07-1636 minReal AmbitionRisk, Reward and Building a Brand with James D'Apice“If that’s a bad risk to take or a good risk to take, you’re going to find out.”In this lively episode, host Iolanthe Gabrie is joined by James D'Apice, principal of Gravamen Law and creator of Coffee and a Casenote, for an engaging conversation exploring innovative approaches to legal practice, marketing, and client relationships. Together they discuss the concept of 'Fuck Around and Find Out' as a guiding principle for experimentation and risk-taking in business. The discussion also delves into the complexities of ROI, the value of branding in attracting the right clients and the meri...
2025-06-2035 minReal AmbitionNavigating Family Law with Dignity - A Conversation with Leon Berger"There must be a better way to do things."In this episode of Real Ambition, Iolanthe interviews Leon Berger, co-founder of dignity.edr, a new law practice focused on mediation and family law. Leon shares his journey of establishing a practice that prioritises dignity in resolving disputes, the challenges faced in the beginning, and the importance of work-life balance. The conversation delves into the value of mediation in family law, the dynamics involved, and real-life success stories that highlight the benefits of this approach over traditional legal routes. Leon also reflects on the lessons learned from his...
2025-06-0528 minReal AmbitionA Feminist Approach to Money Management with Angela Meyer"Money is one of the most important relationships we have."In this episode of Real Ambition, Iolanthe speaks with Angela Meyer, co-founder of Hi Money, a platform designed to help women explore their emotional relationship with money. Angela shares her personal journey that led to the creation of Hi Money, emphasizing the importance of understanding the emotional and psychological aspects of financial wellbeing. The conversation delves into feminist financial principles, the impact of societal norms on women's financial decisions, and the significance of open discussions about money in relationships. Angela highlights the transformative power of financial independence...
2025-05-1329 minReal AmbitionBuilding and Growing Supportive Communities with Verity Hare"Women are an unrecognized force in the industry."In this episode of Real Ambition, host Iolanthe Gabrie speaks with Verity Hare, founder of TradieWives, an Australian community supporting partners of tradies. They discuss the unique challenges faced by these partners, the evolution of TradieWives from a small support group to a thriving community, and the importance of recognizing the role of women in the trades industry. Verity shares insights on monetizing community support, the success of real-world events, and some funny experiences in the DIY world.Learn more about Iolanthe and her agency Ruby Assembly.Buy Iolanthe's book 100 Days of B...
2025-04-1023 minReal AmbitionHow Progressive is the Australian Legal Community, Really?"You're never going to have everyone like you."In this episode of Real Ambition, host Iolanthe Gabrie interviews Lauren Cassimatis, a prominent Australian criminal lawyer (amongst other things!) and Principal of Gallant Law. Lauren shares her journey from family law to criminal law, discussing the challenges she faced as a woman in the profession and her passion for helping vulnerable clients. She emphasizes the importance of work-life balance for lawyer parents and the strategies she employs to maintain her wellbeing amidst the emotional demands of criminal law. Lauren also discusses the founding of...
2025-03-1029 minReal AmbitionLosing clients, birthing babies, and becoming more expensive.In this episode, Iolanthe reflects on her experiences across throughout 2024, a year marked by personal and professional growth.
She discusses the challenges of navigating maternity leave while managing her business, Ruby Assembly, and highlights the importance of team collaboration and support. Iolanthe shares insights into what it is like to design a new offering, (such as Ruby Assembly Media's podcasting service) and emphasizes the significance of community engagement through sponsorships and support (Go the Preston Bullants!).
She also touches on personal milestones, such as her family's Disney cruise and her goals for 2025, which include becoming...
2025-01-2332 minReal AmbitionTechnician or tactician - are lawyers good at business? with Caralee FonteneleIn this conversation, Iolanthe Gabrie interviews Caralee Fontanele about the challenges legal practices face in scaling their businesses.
They discuss the mindset shift required for lawyers to transition from technicians to business owners, the importance of effective marketing strategies, and the role of AI in enhancing legal practices.
Caralee shares insights from her experience and emphasizes the need for clear messaging and community support among legal professionals. The discussion also highlights the upcoming LawBizCon aimed at helping law firm owners grow their practices.
2024-12-0226 minReal AmbitionThat's Just Lazy"Return on investment is a very lazy way of quantifying marketing efforts."
In this episode, Iolanthe discusses the limitations of focusing solely on return on investment (ROI) in marketing. She argues that an obsession with measurable outcomes can stifle creativity and hinder business growth. By exploring the nuances of holistic marketing, she emphasizes the importance of building brand reputation and customer relationships beyond quantifiable metrics. Today's pod encourages business owners to rethink their approach to marketing, viewing it as a multiplier that enhances all aspects of their operations.
Learn more about Iolanthe and her agen...
2024-10-1721 minReal AmbitionPrioritising Creativity in Politics with Esther Anatolitis"Creativity is for all of us."
In this episode of Real Ambition, host Iolanthe Gabrie speaks with Esther Anatolitis, a candidate for Deputy Lord Mayor of Melbourne. They discuss Esther's diverse career in arts, culture, and policy, and how her experiences position her ideally for this role. The conversation explores the importance of creativity in politics, the need to amplify Indigenous voices, and the gaps in Melbourne's governance. Esther shares her vision for a creative city recovery, sustainability initiatives, and reimagining Melbourne's nightlife, emphasizing collaboration and community engagement.
Learn more about Esther Anatolitis and Team Hakim.
2024-09-3025 minReal AmbitionSelf-Promotion Without Social Media with Tess McCabeIn today's episode of Real Ambition, Iolanthe interviews legendary designer Tess McCabe about her book Self Promotion Without Social Media.
Tess generously shares effective self-promotion strategies that don't involve social media, emphasizing the importance of website optimization, personal connections, and email newsletters. Tess also highlights the role of visual branding in non-digital marketing and the value of authenticity in connecting with customers. She encourages small business owners to play the long game and invest in their brand over time.
Learn more about Iolanthe and her agency Ruby Assembly.
Buy Iolanthe's book 10...
2024-09-1928 minReal AmbitionAmbition is SexyIn this pilot episode of her new podcast Real Ambition, host Iolanthe Gabrie introduces herself and unpacks the oft-divisive concept of wanting more.
She shares her background, including her experience as a business owner, author, and co-founder of a co-working space. Iolanthe emphasizes the importance of ambition in driving personal and professional growth, and challenges the negative connotations often associated with ambition. She also discusses how ambition has evolved throughout her entrepreneurial journey and the role it played in overcoming challenges and achieving success.
Learn more about Iolanthe and her agency Ruby Assembly.
2024-09-1125 min
Lawyers Weekly Podcast NetworkThe Boutique Lawyer Show: Transparency, accountability, and evolving client expectationsIn the current age, clients want (and demand) to know more about their various service providers. Here, we unpack what this means for law firms and how best to strike the right balance for you and your business. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy speaks with Ruby Assembly director Iolanthe Gabrie and Macedon Ranges Family Law principal Megan Puszkar about the “real period of generational change” being faced by SME businesses across the country, how high a priority evolving communication methods and approaches are becoming in the current age, why clients want to k...
2024-08-2727 min
Sell Less. Mean More.A Magic Wand for Workplace Culture with Ali Drew-ForsterWho wouldn't love to wave a magic wand over Australia's workplace culture?Meet Ali Drew-Forster, Director of Workology, author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali shares her journey from practicing employment law to focusing on proactive approaches to workplace culture, emphasizing the need for genuine listening...
2024-08-0526 minSell Less. Mean More.Game of Mums: The High Stakes of Being a Parent in the Law with Natasha HannahIn the season finale of "Sell Less Mean More," host Iolanthe Gabrie chats with Natasha Hannah, seasoned lawyer, Mama of twins and co-founder of her own practice, inhouse nous. Natasha reflects on her journey from government to private practice and finally launching her own firm with a focus on authenticity and values alignment. Rejecting the pale, male and stale legal mold, Natasha and her business partner Paige prioritize human connection over profits. They advocate for flexible work environ...
2024-07-0831 min
Grow A Small Business Podcast"Turning 40k into 500k: founder of Ruby Assembly" - Shares impressive journey of her business, showcasing how she turned a small venture into a thriving success, offering valuable inspiration and strategies for entrepreneurs. (Iolanthe Gabrie)In this podcast, delve into Iolanthe Gabrie's remarkable journey as she transformed her business, Ruby Assembly, from a modest 40k startup into a thriving 500k success story. Gain invaluable insights and inspiration for your own entrepreneurial endeavors from her experiences. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest how they started, when w...
2023-10-1824 minSell Less. Mean More.Pregnancy, Babies and Your BusinessIn today's episode, we explore the unique experiences, challenges, and triumphs of two inspiring women entrepreneurs, Chelsea and Marianne.Chelsea is the owner of Ms. Jay's, a trendy hair salon that's been making waves in the industry. She is a driven businesswoman and a loving mother to her son, Phoenix. She shares her insights on the salon business and how she managed the transition into motherhood.Marianne is the co-founder of Legalite, a legal services company known for its innovation and...
2023-10-1650 minSell Less. Mean More.Join the 7% Club with Jenny StilwellOn today’s episode I’m joined by Jenny Stilwell, author of The 7 Percent Club. This book deciphers the reasons many businesses struggle to surpass the 2 million threshold, and that’s what we’re going to discuss today! Jenny’s background is as diverse as it is fascinating. From her initial role in sales and marketing, she carved out a niche in the corporate world, later embarking on an entrepreneurial journey. She shares her experiences from running a marketing consultancy during a recess...
2023-10-1629 minSell Less. Mean More.Too Legit to Quit with Suz ChadwickIn today's episode, we delve into the dynamic world of business coaching with the vibrant and insightful Suz Chadwick. A seasoned coach, mentor, and branding expert, Suz brings a wealth of experience to the table, sharing her valuable insights on improving businesses, enhancing branding, and differentiating oneself in the coaching landscape.Suz takes us through her journey, starting with her background in corporate sales and branding, which led her to establish her own business in 2015. She e...
2023-09-1628 minSell Less. Mean More.Building an Intentional Brand with Emma EdwardsIn this episode I talk with the incredible Emma Edwards of The Broke Generation, a platform focused on financial well-being and improving our relationship with money. Emma has successfully curated a brand that not only supports her but also resonates with her audience. She believes it is important to go into business with clear and intentional goals to guide you. In this episode we discuss the importance of building a personal brand and the reality of monetizing it. She emphasises ...
2023-08-1643 minSell Less. Mean More.Dollars and Sense with Your Pricing QueenToday’s conversation is all about unleashing your creative genius and making bank while you're at it. Our special guest is spilling the beans on how to crack the code of developing a pricing strategy and transforming your career from undercharging to unstoppable success.We’re thrilled to bring you Jasmine Designs, also known as Your Pricing Queen. Jasmine has been in the creative design business for 15 years and has seen both sides of the industry - running her own business and working as an ...
2023-07-1635 min
Brand Builders Lab with Suz Chadwick291. Strategic & Intentional Selling with Iolanthe GabrieToday I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act.
Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing.
Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie. She is a very happy lady.
This conversion is o...
2023-07-0350 min
Broke BusinessThe art of being brave in business, with Iolanthe GabrieThe Art of Being Brave in Business with Iolanthe Gabrie Being brave in business is all about embracing courage and taking bold steps. It means having the audacity to pursue innovative ideas, face challenges head-on, and make tough decisions without fear. Playing it safe often leads to stagnation and missed opportunities, so pushing boundaries, thinking outside the box, and embracing calculated risks is the way to go for any successful business. Additionally, bravery fosters a culture of resilience, encouraging teams to take the initiative and explore other territories. Join this conversation with Iolanthe Gabrie, and let’s ch...
2023-07-0342 min
Girls Gotta WorkSetting yourself up for the year in biz with Iolanthe GabrieWe are back for the Girls Gotta Work podcast, Happy 2023! Today we’re joined by a very special guest Iolanthe Gabrie. We talk about trusting your intuition, setting up for success and why worrying in your business is normal.
We dive into:
Followers don’t equal profit
How to care less and grow more
Bravery in business
There is enough business for everyone
You can find more information about Iolanthe at iolanthegabrie.com and buy her book, www.100daysofbrave.com
Connect on Instagram for Ruby Assembly and 100 Days of Brave
List...
2023-01-3140 minSell Less. Mean More.That was '22: Iolanthe Recaps Her YearThis is our final episode for the year! I think it’s appropriate after such a strange and momentous year that we reflect on the challenges, the amazing bits and the wins.In this episode, I share what each of my businesses and my personal life looked like and the learnings I’m taking away from what has been a really big year!There have been many highs - I had a book published, signed onto a lease for our new business Good Axe and enjoyed family holidays and cosplay! But it’s also been hard - t...
2022-12-1926 minSell Less. Mean More.How We Built a Coworking SpaceI have a brand new business which is a project I’ve been working on with my husband and business partner, Yule Guttenbeil, for the entire year. Today I share a conversation with Yule about Good Axe, our new co-working and professional workspace brand, which we are incredibly excited about. We take a deep dive into the process of opening a new business that has more overheads than any previous business that I've run before.We share why we decided to open a co-working space and the opportu...
2022-12-1127 minSell Less. Mean More.Beginnings & Endings: The Breakdown and Rebirth of a BusinessToday we’re in conversation with Yule Guttenbeil from mode.law (with a word to the wise, Yule is actually my husband and business partner). Over the last two years mode.law has been through a seismic change and has now relaunched under a new corporate structure. This is, truly, a phoenix story.As many of you will know, when you consult with trusted advisors, they ask you to reflect on an exit plan for your business. But it’s rare to hear a real story of what a business breakdown and resurrect...
2022-11-2720 minSell Less. Mean More.100 Days of Brave Special // The Business of Intuition with Vix NewAgeHipsterMy guest today is Vix Maxwell, known to many as New Age Hipster. Vix is an author of spiritual books and young adult fiction, a tarot reader, spiritual development teacher and she joins me to talk all about intuition in business. I connected with Vix a few years back on Instagram and it’s been amazing to witness her business journey. As a business owner, creative and intuitive, Vix has so much wisdom to share about the creative development process, and in this episode, we explore the int...
2022-10-3116 minSell Less. Mean More.100 Days of Brave Special // Elle Steele on Intuitive BusinessToday I’m speaking with Elle Steele - a champion Paralympian, intuitive healer and corporate consultant. That’s a pretty diverse pool of expertise but let me tell - Elle is all of that and more.This episode focuses on Trimester 1 of 100 Days of Brave, focused on ideation and intuition, and Elle is just the right guest to talk to about this!Elle explains how she incorporates the use of intuition in her life and how tapping into her inner knowledge across her 12 years in business has allowed he...
2022-10-0524 minSell Less. Mean More.Full Pockets, Empty Heart: Julie Davis on Purpose-Led Real Estate PracticeIn today’s episode, we have a big-hearted conversation with Julie Davis, who owns and runs the real estate coaching business, Agent Dynamics. Julie’s purpose is to help people find their greatness so they can show up, contribute their best and feel like an integral part of their team.The turnover in the real estate industry is second only to hospitality. Julie explains how the ‘full pockets, empty heart’ concept contributes to this high turnover. This concept underlines how important it is to...
2022-09-2024 min
Your Next Read PodcastS2 Ep 16 - 100 days of Brave, Iolanthe GabrieDid you know 20% of small businesses will fail in their first year, 30% will fail in their second, and a staggering 50% of small businesses will fail after five years? That’s a whole lot of business failure, time, energy and passion unnecessarily going down the gurgler. Iolanthe Gabrie is a business mentor, speaker and author who has written the ultimate road-tested business guide for anyone who wants to work for themselves and enjoy the freedom and rewards that entrepreneurship brings. Whether you start with a part-time hustle or dive straight into a new full-time business, 100 Days of Brave offers a thre...
2022-09-1632 minSell Less. Mean More.The Divorce Project / What Happens When You Leave a Marriage?Today’s podcast is part of a project I’m working on called ‘The Divorce Playbook’. I know that doesn’t sound like a whole gaggle of giggles but it is important. It’s something that has touched my life and I’m sure it’s touched your or your family and friends’ lives in some way too. The process of a woman leaving a marriage is a lengthy one with lots of time spent waiting in the wings, hoping and coping. I share with you some key happenings that you can expect in the first two w...
2022-09-0612 minSell Less. Mean More.On Writing A BookThis is my story of writing a book. I recently launched my first book, “100 days of Brave” and the thing I’d love you to take away from today’s episode is what the reality of writing a book is like.Becoming an author isn’t just a magical gift from heaven.It was always my goal to author a book. Research, literature and a love of the written word are my heartlands. So it wasn’t a surprise that I ended up becoming a commercial writer. But being a commercial writer and being a published author ar...
2022-08-0918 min
Steph's Business Bookshelf Podcast100 Days of Brave by Iolanthe Gabrie: how to build your brave muscleAbout the book A legit business: one that’s proof-of-concept tested, compliant and connecting with your customer. For real. Practical and frank, 100 Days of Brave is the ultimate guidebook for building a business that will thrive. It’s for women who want to live life on their terms, enjoying the freedom that entrepreneurship provides – but who haven’t the mentors to get their show on the road. Whether you’re on the cusp of beginning a part-time hustle or you’re in the throes of start-up, 100 Days of Brave presents you with an achievable r...
2022-07-1712 minSell Less. Mean More.Two Lawyers and a Baby (Ok, Two Babies)Imagine running a business while both partners go on maternity leave at the same time. That’s exactly what happened with my guests today, Aimee Maud and Annalise Romer from Romer Maud Family Lawyers.Aimee and Annalise are co-partners in their Melbourne based family legal practice and both women became pregnant at the same time. We talk today about their journeys throughout pregnancy, birth, and motherhood and how they have successfully kept their business running throughout it all. We ta...
2022-04-2135 min
The Broke GenerationGetting divorced when you're the higher income earnerIn today’s episode I chat to Iolanthe Gabrie, my friend and ex-employer, about her experience navigating modern divorce as a successful woman. Trigger warning: this episode contains themes of divorce, separation, family violence and depression. Where to find Iolanthe Book: www.100daysofbrave.com Blog: www.iolanthegabrie.com/blog Instagram: @rubyassembly - Sign up to my weekly feel good finance newsletter www.thebrokegeneration.com/subscribe, where you’ll also nab access to my free 7 daily tasks to set up a budget. Where to...
2022-04-0642 minSell Less. Mean More.The Keys to Business Growth (and Preston)My guest today is Tom Peasnell from The Keys in Preston. Tom is a chef by trade and in the last 8 years has been running several different types of hospitality venues. Tom and his partner have designed The Keys for themselves after achieving so much success and wisdom from opening and operating various locations. They absolutely love old bowling alleys with their atmosphere, architecture and nostalgia so they wanted to bring that experience to everyone with a one of a kind menu. In this episo...
2022-03-0823 minSell Less. Mean More.The Divorce Project / Josie's StoryWhile divorce can feel like the end of so many things in your life, it can actually represent the beginning of the next new and exciting part of your life. Your world can open up with opportunities to step into new roles, environments, friendships, and relationships. This episode is part of The Divorce Project series which looks at different aspects of separation and divorce. I’m very grateful to be chatting today with Josie Galati, the director of an award-winning real estate practice in Mel...
2022-01-2721 minSell Less. Mean More.Australia Today: Have We Changed?You may have a general awareness surrounding the concept of market research but are unsure of the details. Perhaps you’ve heard that it can be used to help you identify your target market to ensure you’re investing in the right areas. Well, you’re in luck! Today we’re going to explore all facets of market research and how you can use it effectively in your business. I’m very excited to be bringing you the CEO of Quantum Market Research, Imogen Randell. In this episode, we are talking abo...
2021-10-2130 minSell Less. Mean More.Introducing IolantheI have had the incredible pleasure of bringing you so many amazing and inspirational entrepreneurs' journeys and experiences so far on Sell Less, Mean More. Today I wanted to do something different. I am so excited to share with you my first solo episode. I am chatting about my childhood, tertiary education, living overseas, my own professional journey and how I became a business owner. I have learnt so much through the growth of my business. I had no business background...
2021-09-1520 minSell Less. Mean More.The Business of Birth PhotographyI’m talking today with the lovely Veronica Sanderson from the Birth Photography Collective about her work as a birth photographer, business owner and her journey so far. Birth is often associated with fear and too many unknowns, but Veronica helps women by capturing the beauty in those sacred moments. In this episode, Veronica shares her journey getting started in photography, why birth photography captivated her and she talks about the Birth Photography Collective, a team of like minded...
2021-08-0342 minSell Less. Mean More.Nailed It! Diversity and Inclusion in the Salon with Chelsea JohnsonMy guest today is a local legend here in Melbourne. Chelsea Johnson is the owner of Miss Jay’s Nails and Beauty, which is more than your typical nail salon. Filled with eclectic art, pink walls and body-positive messaging, Chelsea has created a space that is inclusive of all people and all backgrounds to be embraced for who they are... and walk out with some pretty fabulous nails too. In this episode, I speak to Chelsea about her journey as an entrepreneur and how Miss Jay’s came to be. ...
2021-07-0644 minSell Less. Mean More.The Secret Meaning of Passion with Rochene HawleyMy guest on the show today is Rochene Hawley, owner of not one, but three Melbourne based businesses in the fitness industry. It was my absolute pleasure to sit down with Rochene as we chatted about her triptic of successful businesses and her enthusiastic approach to life as a business owner, woman and mother. Rochene is the owner of Barbell Babes Brigade, Women In Strength and Women Who Lift and her mission is to build strength with women, in and out of the gym. In this episode, Rochen...
2021-06-0836 min
Sell Less. Mean More.On Cleanliness and Business with Edward ClaytonRunning a service-based business - like domestic cleaning - requires a SHED LOAD of moving pieces and variables.From the recruitment of cleaners through to office staff, training for best practice, ensuring you're insured to the eyeballs, assuaging the worries of customers and dealing with the whole 'being in other people's homes' thing - it's a lot. It's also what Edward Clayton of Maid to Clean does on the daily.I interviewed Ed during the height of Australian COVID-19 isolation, and we dis...
2020-05-1333 min
Sell Less. Mean More.Moving People in Flow with Michael LoveMichael Love helps people move. On the face of it, he's a third-generation estate agent at the helm of leading Melbourne network Love&Co. Mike blows the stereotype of what an agent is out of the water; way, WAY out of the water. An intrepid young business owner in a fiercely competitive category, this episode of Sell Less, Mean More sees Mike and Iolanthe discussing the import of being present in our business dealings, why being in flow is at the heart of leading colleague or clients ... ...
2020-01-3123 min
Sell Less. Mean More.Protecting Wild Sumatra: Partnerships for ProtectionLeila Sturt and Kim Low co-founded Partnerships for Protection after becoming aware of the plight of Sumatran elephants. Like so many of Sumatra's extraordinary animals, elephants are being pushed into extinction by habitat loss and the resulting human-elephant conflict that sees them poisoned, snared and shot. Just 1200 elephants remain in the wild and they are likely to disappear in the next decade unless rapid action is taken to save them. In this episode of Sell Less, Mean More, Iolanthe,...
2020-01-2229 min
Sell Less. Mean More.Technology in Connection with Julie GibsonJulie Gibson is a technologist at heart. She's the CEO and Co-Founder of Australian B Corp Hitnet, who connect people in hard-to-reach places with technology. She's a true adventurer, who develops responsive products that respond to indigenous communities' needs and preferences. Hitnet's Community Hubs with Wi-Fi hotspots enable people to connect to online services and access interactive health, social and cultural information. In this podcast, Julie discusses growing an academic project into...
2019-10-3126 min
Sell Less. Mean More.Foundations of Empire with Yule GuttenbeilYule Guttenbeil is the Director of Mode.Law, a newlaw tech platform that empowers entrepreneurs to take control of their legal needs. Yule's an interesting guy: he's practiced law in both NZ and Australia, he has deep knowledge of lawyering in the startup space, and he's a musician. This episode of 'Sell Less, Mean More' offers a neat window into the foundational experience of being a tech platform in the very early days of startup. Yule is unflinchingly honest about the challenges of working...
2019-08-3054 min
Sell Less. Mean More.The Intimacy of Business with Ellyn MartinEllyn Martin of Business Growth Strategies is a coach ... and so much more. I fortuitously met Ellyn as we shared a couch and looked out over the city, both finishing our day's work. I could tell within minutes that Ellyn was a wise empath - they very kind of person you easily want to share with. In this episode of Sell Less, Mean More, Ellyn and I discuss the power of intimacy and connection in successful business, avoiding the compulsion to hustle, business boo-boos and more. It's a charmer...
2019-07-2232 min
Sell Less. Mean More.The Alchemy of Business with Max PatersonMax Paterson is the CEO and Co-founder of Settify, a groundbreaking, award-winning tech tool that helps family lawyers better connect with their clients. He's also a top fella whose history includes time as a family lawyer at a premium leading firm, and launching a theatrical production company for lawyers. In a wide-ranging and warm conversation, Iolanthe and Max discuss being in flow with our clients, the magic alchemy of collaboration in commerce, and the key differences between a cri...
2019-06-2735 min
Sell Less. Mean More.Managing Up with Property Manager & Paralympian Michelle ErrichielloMichelle Errichiello puts the real in real estate, that's for sure. In this episode of 'Sell Less. Mean More' Iolanthe speaks with Michelle Errichiello, who gets down to some serious myth-busting about the real estate category. Whilst Michelle is a Director at leading real estate practice Raine&Horne Essendon in Melbourne, Australia - she is one of very few agents who is also a Paralympian ... with an official Wikipedia page. World record-breaker, OFI-name taker ... Michelle will change y...
2019-04-2530 min
Sell Less. Mean More.Incomparably Happy Business with Rachel ServiceRachel Service knows how to light up a room. A the helm of global training company Happiness Concierge, Rachel helps people to ace work and life. In this sweary, jolly, real-talk podcast, Iolanthe and Rachel talk comparison traps, abundance and the critical import of competence in business.To learn more about Rachel Service, visit HappinessConcierge.com or find Rachel on Instagram.To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.Learn more abo...
2019-04-1735 min
Sell Less. Mean More.Coffee & Vulnerability with Clara SantaeraClara Santaera is an extraordinary woman.Head roaster at Melbourne's RICCI Coffee, Clara's unique wood-roasting methodology is as nuanced as her approach to business success. In this Sell Less, Mean More podcast, Iolanthe and Clara discuss a career calling, quotas, the import of symbiotic client relationships, and a return to 'origin' for our daily cuppa joe. This is a podcast with the lot - vulnerability, stovetops, International Women's Day 2019 and more. Enjoy!Follow RICCI Coffee on Instag...
2019-03-1238 min
Sell Less. Mean More.Pilot Episode: Magic Business with Elle SteeleIn Sell Less Mean More's pilot podcast, your host Iolanthe Gabrie takes you away from the business hustle and towards connection in her funny, takeaway-packed interview with coach and healer Elle Steele. It's magic. To learn more about Elle Steele, visit iamellestelle.com.To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.Learn more about Iolanthe here. Learn about Iolanthe's media agency Ruby Assembly here. Grab Iolanthe's book '100 Days o...
2019-02-1831 min