Shows
SkilledSkills Over Experience: How Irina Novoselsky Is Reframing Leadership at HootsuiteIrina Novoselsky presents a leadership model designed for speed, trust, and relevance. At Hootsuite, social intelligence informs decisions across marketing, customer experience, and HR. Talent decisions prioritize skills over experience, enabling internal mobility and adaptability. Leaders build credibility by listening first and showing up authentically. Culture is reinforced through action, not statements.Key Takeaways1. Skills Drive Performance: Curiosity, positivity, and data centric thinking outperform linear experience in most leadership roles.2. Internal Talent Scales Faster: Promoting from within strengthens culture and execution.3. Listening Enables Relevance: Leaders who can interpret real time signals outperform those relying on past experience.4. Employee Voices...
2026-01-1240 min
Attributed - A podcast by DreamdataThe New Buyer Journey: Winning Trust & Visibility in a Social-First WorldFeeling like the old B2B marketing rules no longer apply?You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts....
2025-09-2347 min
The Linkedin Famous PodcastTurning Authenticity Into Pipeline with Irina NovoselskyHootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”.That mindset shift, paired with a ruthlessly consistent 20-to-30-minute daily routine of posting and high-value commenting—even from taxis between meetings—keeps her visible without swallowing her calendar. The results? In Q1 2025 alone she logged 10 million impressions and showed up on 37 percent of all Hootsuite deal calls tracked in Gong, while internal attri...
2025-08-1138 min
The Executive Brand PodcastHootsuite CEO’s Linkedin Approach (3.5M Views/Mo) while Running a 1,500+ People CompanyIrina Novoselsky is the CEO of Hootsuite, where she’s proving that social content is a revenue driver.Since stepping in as CEO, Irina has built one of the most effective LinkedIn presences in tech leadership. Her content drives 11.6M impressions per quarter, helps influence 40% of Hootsuite’s pipeline, and breaks every “best practice” that doesn’t serve the brand or the customer.In this episode, Irina breaks down her exact playbook for building a high-performing LinkedIn strategy, how she balances authenticity with outcomes, and why every CEO should treat soci...
2025-08-0754 min
The Messy PartsIrina Novolselsky: Will I Ever Get a Job Again?Irina Novoselsky landed her first CEO gig at just 32 years old. She’s now CEO of Hootsuite, a social media management platform with 16 million users in 175 countries. Even though her career has been a rocket ship, she’s had a lot of messy parts and pivots that’s shaped who she is and how she operates. That includes being out of work for months at a time and really questioning whether she was ever going to get a job again. If you’ve ever felt like you were on the wrong path entirely, this episode is a must-listen.
2025-08-0439 min
The Playbook With David MeltzerWhat the Hootsuite CEO Learned from Interviewing 500 Gen Z WorkersIn today’s episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what’s really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It’s not entitlement. It’s a...
2025-06-2616 min
The PlaybookWhat the Hootsuite CEO Learned from Interviewing 500 Gen Z WorkersIn today’s episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what’s really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It’s not entitlement. It’s a...
2025-06-2616 min
SPORT BEACH 2025Human 2.0: Upgrading Performance in the Age of Biometrics and Intelligent TechBiometrics is the new muscle of performance-- from sport teams to business machines. Hootsuite CEO Irina Novoselsky and Lenovo Executive Lead of Global Media Rick Corteville are joined by former NFL player and fitness entrepreneur Brandon Marshall to discuss the emerging tech, tools, and data needed to make fast decisions on and off the field, help teams and businesses see around corners.
Speakers include Brandon Marshall, CEO & Founder, I AM ATHLETE & HOUSE OF ATHLETE; Aaron Kwittken, Founder and Global CEO, PRophet
Irina Novoselsky, CEO, Hootsuite; Rick Corteville, Executive Lead, Global...
2025-06-2031 min
SaaS Interviews with CEOs, Startups, FoundersHootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina NovoselskyHootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.
2024-10-1019 min
How Leaders Lead with David Novak#193: The Best Of Q2In this episode, we take all the great wisdom from the last three months and highlight the most impactful takeaways for you. The Best Of Q2 features leadership insights from these incredible leaders:
Neil Blumenthal and Dave Gilboa, co-CEOs of Warby Parker
Jon Rahm, Professional golfer
Kevin Hochman, CEO of Brinker International (Chili’s and Maggiano’s)
Hal Rosenbluth, Chairman & CEO of New Ocean Health Solutions
Bill Mudd, President & COO at Churchill Downs
Val Ackerman, Commissioner of the Big East Conference
Rory McIlroy, Professional golfer
Steve Squeri, Chairman and CEO of AMEX
David Novak, Cofounder and form...
2024-06-2741 min
How Leaders Lead with David Novak3 More Questions (Irina Novoselsky) with David Novak and Koula CallahanOn this episode of 3 More Questions, you'll hear David Novak's answers to:
How does your concept of recognition play into creating psychological safety for people at work?
What advice do you have for leaders who need to understand how to better manage people that are different from them?
What’s a story from your career where you stood near a closed door and knocked … and got a great outcome as a result?
———GO DEEPER
Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — Download today in the App St...
2024-06-1712 min
How Leaders Lead with David Novak#191: Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connectionsHas social media ever felt a little mystifying to you?If so, you’ll love today’s episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite.Get practical tips to improve your social media strategy, including tips for boosting ROI. Plus, discover the career-transforming power of making bold connections—something that Irina excels at. You’ll also learn:
Three ways leaders can maximize their use of social media
How to open up new career opportunit...
2024-06-1357 min
2 Pizza MarketingRecapping Pavilion's GTM 2023 Event w/ Melissa Moody (Pizza Bite)Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion. Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more!Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
2023-10-2309 min
Built to OutlastIrina Novoselsky – A toast to AmericaIrina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in the 1980s, and she (and they) have built not only a wonderful life but an impressive career. We discuss her childhood as a latchkey kid, and how her independence, ownership, and willingness to fail have played integral roles in each ecosystem she has been an essential part of.
Leave something for BTO community: The combination of ignorance (or willingness to be/appear that way) and persistence is a p...
2022-12-131h 04
HerMoney with Jean ChatzkyHow To Get Hired NowThere’s been a shift in the job market. More jobs can be done remotely than ever before. More companies are hiring. And — great news — salaries are on the rise. So, how do you stand out and secure one of these jobs for yourself? Irina Novoselsky, CEO of CareerBuilder, weighs in on all, including the biggest areas for growth, and how women can excel. In Mailbag, Jean and Irina tackle questions on how to make a career transition and how to ask for a raise. In Thrive, how to save money while working from home. Learn more...
2021-07-1444 min
MIT Technology Review NarratedIn Machines We Trust: Hired by an algorithmIf you’ve applied for a job lately, it’s all but guaranteed that your application was reviewed by software—in most cases, before a human ever laid eyes on it. In this episode, the first in a four-part investigation into automated hiring practices, we speak with the CEOs of ZipRecruiter and Career Builder, and one of the architects of LinkedIn’s algorithmic job-matching system, to explore how AI is increasingly playing matchmaker between job searchers and employers. But while software helps speed up the process of sifting through the job market, algorithms have a history of biasing the opportun...
2021-06-2333 min
HBS Managing the Future of WorkCan AI and analytics deliver efficient, equitable skills markets?As employers and job seekers cope with pandemic-induced disruption and uncertainty, the role of intermediary is more crucial than ever. Job platform CareerBuilder, with its two-sided skills market, looks to smooth the employment process and increase diversity. CEO Irina Novoselsky discusses the shift to skills-based hiring, demographic changes in the workforce, the benefits of well-informed AI, and how Covid and the gig economy are leading employers to make fulltime positions more flexible.
2021-03-1030 min
The Chad & Cheese PodcastMatt Ferguson OUT as CareerBuilder CEOHey kids, it’s The Shred for September 4, 2018, brought to you by Judge.com. Whether you’re moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization’s long-term growth. To the news: Well, it finally happened. After being acquired a little over a year ago by Apollo, CareerBuilder has a new CEO today. After a 14 year reign, Matt Ferguson is being replaced by Irina...
2020-04-2302 min
The Chad & Cheese PodcastNew Year, New Dumpster Fire at CareerBuilderHi kids, it’s The Shred for Jan. 10, 2019. Employee engagement can be tough. It can be the difference between attracting and retaining top talent, getting candidate referrals, and receiving positive reviews for your business. Chad & Cheese have partnered with Judge.com to help develop your employee engagement playbook. Download it now bitly.com/judgeinsights and thank us later. That’s bitly.com/judgeinsights. Now to the news: Ya’ know, I really thought 2019 might be a time for CareerBuilder to extinguish the dumpster fire that was 2018. I thought wrong, apparently. Multiple sources have told us three old-timey vets have left the compan...
2019-01-1003 min
Rec Tech: the Recruiting Technology PodcastRecTech Headlines - Vendors in the NewsWelcome to RecTech’s Recruiting Headlines, powered by Recruitign Headlines.com and sponsored by Rejobify...don’t just reject candidates, Rejobify them! https://www.rejobify.com/ CareerBuilder names first ever female CEO Irina Novoselsky, who joined CareerBuilder in October 2017 as President and Chief Operating Officer, is being named the Company’s Chief Executive Officer. Matt Ferguson, following 14 years as Chief Executive Officer, will assume the role of Executive Chairman effective today, helping to oversee the Company’s continued evolution as it invests in mobile, artificial intelligence and machine learning to provide innovativ...
2018-09-0706 min
The Chad & Cheese PodcastMatt Ferguson OUT as CareerBuilder CEOHey kids, it’s The Shred for September 4, 2018, brought to you by Judge.com. Whether you’re moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization's long-term growth. To the news: Well, it finally happened. After being acquired a little over a year ago by Apollo, CareerBuilder has a new CEO today. After a 14 year reign, Matt Ferguson is being replaced by Irina Novo...
2018-09-0402 min