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Showing episodes and shows of
Irina Novoselsky
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Skilled
Skills Over Experience: How Irina Novoselsky Is Reframing Leadership at Hootsuite
Irina Novoselsky presents a leadership model designed for speed, trust, and relevance. At Hootsuite, social intelligence informs decisions across marketing, customer experience, and HR. Talent decisions prioritize skills over experience, enabling internal mobility and adaptability. Leaders build credibility by listening first and showing up authentically. Culture is reinforced through action, not statements.Key Takeaways1. Skills Drive Performance: Curiosity, positivity, and data centric thinking outperform linear experience in most leadership roles.2. Internal Talent Scales Faster: Promoting from within strengthens culture and execution.3. Listening Enables Relevance: Leaders who can interpret real time signals outperform those relying on past experience.4. Employee Voices...
2026-01-12
40 min
Attributed - A podcast by Dreamdata
The New Buyer Journey: Winning Trust & Visibility in a Social-First World
Feeling like the old B2B marketing rules no longer apply?You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts....
2025-09-23
47 min
The Linkedin Famous Podcast
Turning Authenticity Into Pipeline with Irina Novoselsky
Hootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”.That mindset shift, paired with a ruthlessly consistent 20-to-30-minute daily routine of posting and high-value commenting—even from taxis between meetings—keeps her visible without swallowing her calendar. The results? In Q1 2025 alone she logged 10 million impressions and showed up on 37 percent of all Hootsuite deal calls tracked in Gong, while internal attri...
2025-08-11
38 min
The Executive Brand Podcast
Hootsuite CEO’s Linkedin Approach (3.5M Views/Mo) while Running a 1,500+ People Company
Irina Novoselsky is the CEO of Hootsuite, where she’s proving that social content is a revenue driver.Since stepping in as CEO, Irina has built one of the most effective LinkedIn presences in tech leadership. Her content drives 11.6M impressions per quarter, helps influence 40% of Hootsuite’s pipeline, and breaks every “best practice” that doesn’t serve the brand or the customer.In this episode, Irina breaks down her exact playbook for building a high-performing LinkedIn strategy, how she balances authenticity with outcomes, and why every CEO should treat soci...
2025-08-07
54 min
The Messy Parts
Irina Novolselsky: Will I Ever Get a Job Again?
Irina Novoselsky landed her first CEO gig at just 32 years old. She’s now CEO of Hootsuite, a social media management platform with 16 million users in 175 countries. Even though her career has been a rocket ship, she’s had a lot of messy parts and pivots that’s shaped who she is and how she operates. That includes being out of work for months at a time and really questioning whether she was ever going to get a job again. If you’ve ever felt like you were on the wrong path entirely, this episode is a must-listen.
2025-08-04
39 min
The Playbook With David Meltzer
What the Hootsuite CEO Learned from Interviewing 500 Gen Z Workers
In today’s episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what’s really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It’s not entitlement. It’s a...
2025-06-26
16 min
The Playbook
What the Hootsuite CEO Learned from Interviewing 500 Gen Z Workers
In today’s episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what’s really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It’s not entitlement. It’s a...
2025-06-26
16 min
SPORT BEACH 2025
Human 2.0: Upgrading Performance in the Age of Biometrics and Intelligent Tech
Biometrics is the new muscle of performance-- from sport teams to business machines. Hootsuite CEO Irina Novoselsky and Lenovo Executive Lead of Global Media Rick Corteville are joined by former NFL player and fitness entrepreneur Brandon Marshall to discuss the emerging tech, tools, and data needed to make fast decisions on and off the field, help teams and businesses see around corners. Speakers include Brandon Marshall, CEO & Founder, I AM ATHLETE & HOUSE OF ATHLETE; Aaron Kwittken, Founder and Global CEO, PRophet Irina Novoselsky, CEO, Hootsuite; Rick Corteville, Executive Lead, Global...
2025-06-20
31 min
SaaS Interviews with CEOs, Startups, Founders
Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.
2024-10-10
19 min
How Leaders Lead with David Novak
#193: The Best Of Q2
In this episode, we take all the great wisdom from the last three months and highlight the most impactful takeaways for you. The Best Of Q2 features leadership insights from these incredible leaders: Neil Blumenthal and Dave Gilboa, co-CEOs of Warby Parker Jon Rahm, Professional golfer Kevin Hochman, CEO of Brinker International (Chili’s and Maggiano’s) Hal Rosenbluth, Chairman & CEO of New Ocean Health Solutions Bill Mudd, President & COO at Churchill Downs Val Ackerman, Commissioner of the Big East Conference Rory McIlroy, Professional golfer Steve Squeri, Chairman and CEO of AMEX David Novak, Cofounder and form...
2024-06-27
41 min
How Leaders Lead with David Novak
3 More Questions (Irina Novoselsky) with David Novak and Koula Callahan
On this episode of 3 More Questions, you'll hear David Novak's answers to: How does your concept of recognition play into creating psychological safety for people at work? What advice do you have for leaders who need to understand how to better manage people that are different from them? What’s a story from your career where you stood near a closed door and knocked … and got a great outcome as a result? ———GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — Download today in the App St...
2024-06-17
12 min
How Leaders Lead with David Novak
#191: Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connections
Has social media ever felt a little mystifying to you?If so, you’ll love today’s episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite.Get practical tips to improve your social media strategy, including tips for boosting ROI. Plus, discover the career-transforming power of making bold connections—something that Irina excels at. You’ll also learn: Three ways leaders can maximize their use of social media How to open up new career opportunit...
2024-06-13
57 min
2 Pizza Marketing
Recapping Pavilion's GTM 2023 Event w/ Melissa Moody (Pizza Bite)
Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion. Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more!Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
2023-10-23
09 min
Built to Outlast
Irina Novoselsky – A toast to America
Irina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in the 1980s, and she (and they) have built not only a wonderful life but an impressive career. We discuss her childhood as a latchkey kid, and how her independence, ownership, and willingness to fail have played integral roles in each ecosystem she has been an essential part of. Leave something for BTO community: The combination of ignorance (or willingness to be/appear that way) and persistence is a p...
2022-12-13
1h 04
HerMoney with Jean Chatzky
How To Get Hired Now
There’s been a shift in the job market. More jobs can be done remotely than ever before. More companies are hiring. And — great news — salaries are on the rise. So, how do you stand out and secure one of these jobs for yourself? Irina Novoselsky, CEO of CareerBuilder, weighs in on all, including the biggest areas for growth, and how women can excel. In Mailbag, Jean and Irina tackle questions on how to make a career transition and how to ask for a raise. In Thrive, how to save money while working from home. Learn more...
2021-07-14
44 min
MIT Technology Review Narrated
In Machines We Trust: Hired by an algorithm
If you’ve applied for a job lately, it’s all but guaranteed that your application was reviewed by software—in most cases, before a human ever laid eyes on it. In this episode, the first in a four-part investigation into automated hiring practices, we speak with the CEOs of ZipRecruiter and Career Builder, and one of the architects of LinkedIn’s algorithmic job-matching system, to explore how AI is increasingly playing matchmaker between job searchers and employers. But while software helps speed up the process of sifting through the job market, algorithms have a history of biasing the opportun...
2021-06-23
33 min
HBS Managing the Future of Work
Can AI and analytics deliver efficient, equitable skills markets?
As employers and job seekers cope with pandemic-induced disruption and uncertainty, the role of intermediary is more crucial than ever. Job platform CareerBuilder, with its two-sided skills market, looks to smooth the employment process and increase diversity. CEO Irina Novoselsky discusses the shift to skills-based hiring, demographic changes in the workforce, the benefits of well-informed AI, and how Covid and the gig economy are leading employers to make fulltime positions more flexible.
2021-03-10
30 min
The Chad & Cheese Podcast
Matt Ferguson OUT as CareerBuilder CEO
Hey kids, it’s The Shred for September 4, 2018, brought to you by Judge.com. Whether you’re moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization’s long-term growth. To the news: Well, it finally happened. After being acquired a little over a year ago by Apollo, CareerBuilder has a new CEO today. After a 14 year reign, Matt Ferguson is being replaced by Irina...
2020-04-23
02 min
The Chad & Cheese Podcast
New Year, New Dumpster Fire at CareerBuilder
Hi kids, it’s The Shred for Jan. 10, 2019. Employee engagement can be tough. It can be the difference between attracting and retaining top talent, getting candidate referrals, and receiving positive reviews for your business. Chad & Cheese have partnered with Judge.com to help develop your employee engagement playbook. Download it now bitly.com/judgeinsights and thank us later. That’s bitly.com/judgeinsights. Now to the news: Ya’ know, I really thought 2019 might be a time for CareerBuilder to extinguish the dumpster fire that was 2018. I thought wrong, apparently. Multiple sources have told us three old-timey vets have left the compan...
2019-01-10
03 min
Rec Tech: the Recruiting Technology Podcast
RecTech Headlines - Vendors in the News
Welcome to RecTech’s Recruiting Headlines, powered by Recruitign Headlines.com and sponsored by Rejobify...don’t just reject candidates, Rejobify them! https://www.rejobify.com/ CareerBuilder names first ever female CEO Irina Novoselsky, who joined CareerBuilder in October 2017 as President and Chief Operating Officer, is being named the Company’s Chief Executive Officer. Matt Ferguson, following 14 years as Chief Executive Officer, will assume the role of Executive Chairman effective today, helping to oversee the Company’s continued evolution as it invests in mobile, artificial intelligence and machine learning to provide innovativ...
2018-09-07
06 min
The Chad & Cheese Podcast
Matt Ferguson OUT as CareerBuilder CEO
Hey kids, it’s The Shred for September 4, 2018, brought to you by Judge.com. Whether you’re moving your systems to the cloud, building out a team for your next project, finding healthcare talent for your organization, filling that mission critical direct hire to lead your team, or training your employees on the latest technology, Judge.com can deliver to ensure your organization's long-term growth. To the news: Well, it finally happened. After being acquired a little over a year ago by Apollo, CareerBuilder has a new CEO today. After a 14 year reign, Matt Ferguson is being replaced by Irina Novo...
2018-09-04
02 min