Shows
Promote, Profit, PublishSearch Is Changing (Again). Here’s How to Stay VisibleAI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person perspective to create an authentic connection, Iris explains everything you need to know to help people find you on the vast inte...
2025-09-2343 min
More than a Few Words#1145 Tell People When You Change | Iris GoldfederMy guest today is Iris Goldfeder, founder of Gas Stove Creative. Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. But today, instead of swapping stories about pizza and city life, we’re talking about something every business owner faces at some point: the growing pains of change.
Iris recently had a lightbulb moment—she’d evolved her business, but she’d forgotten to tell people! So while she had moved on to working with established companies, her network was still sending her the star...
2025-04-2013 min
ADHD-ishLet Them See You: Marketing with Courage for Neurodivergent Business OwnersSo many small business owners obsess about how their ADHD struggles make things more challenging, but there is a bigger picture at play. When you identify your ADHD strengths and use them as your competitive advantage, now you are cooking with gas. My friend, Iris Goldfeder is a marketing strategist and owner of Gas Stove Creative. She joins us today to talk about how she leans into her ADHD strengths of empathy, systems thinking, strategic listening, and radical authenticity to run her successful marketing agency. Iris lives in Indiana with Heather, her wife of 22 years. In add...
2025-03-1830 min
Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost VisibilityMysterious Companion: Exploring the Third Man Phenomenon with Iris GoldfederSend us a textIn this episode, Iris and Elaine share their near death experiences and how lucky they are to be alive and how they both might have had help from the other side. We'd LOVE to know what you think and if you've had anything close like this happen to you! It is that Spoooooky time of year too!Iris Goldfeder is the owner and chief bottle washer for GasStoveCreative, which is is a full-service, holistic marketing company. We provide custom, boutique work for small, local businesses in the Lafayette, Indiana, area a...
2024-10-1528 min
Zero Fs Given! Strategies for Neurodivergent and Gifted Adults to Live Fearlessly and Find Joy77-Entrepreneurial Shifts: A Roadmap from Job Security to Business OwnershipExplore the exhilarating leap from secure employment to the world of entrepreneurship!
In this episode, guest Gina Tabasso and Mel discuss the path Gina took from ditching her desk job to building a business that reflects her passions and empowers lives. Learn about the highs and lows, the strategies that made her successful, and why forging your own path could be the best decision you ever make, too.
This episode is a treasure trove of insights for anyone standing at the crossroads of employment and entrepreneurship.
Find the answers to these questions (and m...
2024-09-1018 min
Simplify to Scale ShowE186 | Cooking Up a Marketing Strategy That Works with Iris GoldfederDo you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources. In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times! Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, a...
2024-07-2331 min
OBM Opportunity57. Rise in the Ranks: SEO Know-How with Iris Goldfeder Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online. Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing. In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, a...
2024-07-1538 min
Promote, Profit, PublishFast And Inclusive: Elevate Your Website Game With Accessibility And Page Load Speed!The web is a crowded space, and in today's digital age, having a strong website presence is more important than ever. But how do you elevate your website from the competition? How can you create an engaging experience that keeps visitors hooked and coming back for more? Today, Iris Goldfeder, the Co-Founder and Managing Director of Stradigi Virtual Marketing, joins Juliet Clark in this episode. Iris is a leader in the digital marketing field, and this session is packed with actionable tips and tricks to elevate your website. She dives deep into the world of website optimization, exploring strategies...
2024-05-1440 minZero Fs Given! Strategies for Neurodivergent and Gifted Adults to Live Fearlessly and Find JoyEntrepreneurship and Mental Health: Be Open to the Opportunities, with Iris Goldfeder - ep52In today’s conversation, Mel and her guest, Iris Goldfeder discuss the intertwining of mental health and entrepreneurship, emphasizing the importance of resilience, self-awareness, and strategic thinking in overcoming challenges. Iris shares her personal journey through significant struggles, including health scares and professional setbacks, and how these experiences led to personal growth and business success. Other highlights include a discussion of strategies for managing negative emotions, the power of manifestation, and the importance of aligning work with personal values and mental health needs.
Other important takeaways include:
The importance of resilience in entrepreneurship:
Why...
2024-02-2731 min
OBM Opportunity43. Marketing Made For AllWelcome to OBM Opportunity podcast, where we provide insight on how to soar to 6 figures as an Online Business Maanger. This episode we're thrilled to host Iris Goldfeder, the dynamic CEO of GasStoveCreative. We're diving into essential topics such as digital marketing tips to elevate your strategy, the importance of accessibility in marketing, and gaining insight into how social impact leaders like Iris think. Whether you're an entrepreneur, marketer, or simply someone passionate about creating positive change, this episode promises to inspire and inform. Don't miss out on this episode filled with love, le...
2024-02-2135 min
Reflections - Podcast & Live StreamReflections: Welcome Unique Voices!In this episode of Reflections, we meet with Iris Goldfeder - host of Unique Voices. Iris was the keynote speaker at the VCEUROPEX Conference and she held a discussion with LGBTQIA+ business owners - to go over their challenges, opportunities, and successes. After the conference Futures Television invited Iris to continue the conversation, and the show "Unique Voices" was born. The show host invites guests, who share their stories - and we have the opportunity to get to know them better.Unique Voices airs on Futures Television every Tuesday and Thursday 6PM PST....
2024-02-0126 min
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting#quickie: How to Get Podcast SponsorsEver wonder how to get sponsors for your podcast? Think your podcast has too small a listener base to be monetized? Think again. In this episode of the Communication Queens podcast, host Kimberly Spencer, discusses the topic of obtaining sponsorships for podcasters. She challenges the common belief that sponsorships are difficult to secure, emphasizing that even small niche audiences can attract sponsors. Spencer also suggests reaching out to authors for potential sponsorship opportunities and underscores the importance of building intimate connections with podcast audiences. She encourages listeners to own their voice and value, and to focus on aligned partnerships r...
2023-12-2607 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Diversity, Curiosity & Love Is Blind (feat. Dr. Raymona H. Lawrence)Should tiny businesses be worried about the huge issues of inclusion and diversity? Why does allyship really matter - beyond just wanting to be (and be seen as) a good person? And how can we all go beyond performative acts into real, bottom-line shifting, glass ceiling shattering, stigma-debunking change-making?
Welcome back to another episode of "Too Legitimate to Quit" with your host Annie P. Ruggles. This week, Annie is joined by the inspirational force known as Dr. Raymona H. Lawrence. (She says, "Don't forget the "H" in Raymona." Annie says," Don't forget the 'Dr.'") This no-holds-barred, real...
2023-11-2254 min
Living on the Smile Side of LifeThe Real 50 over 50 - Meet Noreen BramanThis interview was co-hosted with Iris Goldfeder, CEO of Gas Stove Creative. It was such fun.
Noreen Braman is the founder of The Smile Side of Life Laughter & Happiness Club, and is all about the healing power of laughter. She's literally a hoot!
After a few rounds of reinvention, including a contentious divorce, corporate downsizing due to an economic recession of historic proportions, and facing her own midlife issues, she took her skills as a strategic communications professional, humorist, and performer in a new direction.
Laughter is a powerful tool for...
2023-10-3030 minLiving on the Smile Side of LifeThe Real 50 over 50 - Meet Noreen BramanThis interview was co-hosted with Iris Goldfeder, CEO of Gas Stove Creative. It was such fun.
Noreen Braman is the founder of The Smile Side of Life Laughter & Happiness Club, and is all about the healing power of laughter. She's literally a hoot!
After a few rounds of reinvention, including a contentious divorce, corporate downsizing due to an economic recession of historic proportions, and facing her own midlife issues, she took her skills as a strategic communications professional, humorist, and performer in a new direction.
Laughter is a powerful tool for...
2023-10-3030 min
Success to Significance: Life After Breaking Through Glass CeilingsStreamlined Success: All-In-One Marketing Solutions Unveiled with Iris GoldfederOn this episode, join Jen and guest Iris will discuss the importance to digital marketing and why you having an all-in-one marketing solutions team is beneficial for your business. Listen to hear more!____________________Welcome to this episode of Success to Significance Life After breaking through glass ceilings, I am your host Lady Jen Du Plessis. I want to first say thank you so much for taking time out your busy day to listen in to learn about how you can breakthrough your glass ceilings. What I always do is bring someone on that has a...
2023-09-2639 min
GoalChatCourage with Alison Arnoff, Rusty Gaillard & Iris GoldfederOn this episode of The DEB Show, host Debra Eckerling talks about courage with Alison Arnoff, Dare2Be Coaching; executive coach and author Rusty Gaillard; and Iris Goldfeder of GasStoveCreative. Courage is the ability to move forward - or through - discomfort, fear, anxiety, and doubt in order to reach your goals and get to the life you want. Alison, Rusty, and Iris shared their backgrounds - and their connections to courage - as well as tips for summoning courage, maintaining momentum, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-08-241h 01
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinLive-ish from FAN EXPO Chicago! On Inclusion, Intentions & The Mandalorian (feat. Iris Goldfeder)If you're feeling frustrated and overwhelmed because your current website design is not attracting diverse customers or fostering a sense of connection, then you are not alone! Perhaps you've been relying on generic templates and stock images, failing to capture the unique experiences of your target audience. Instead of cultivating empathy and inclusivity, your website may be leaving potential customers feeling unseen and excluded. What's a heart-centered small business owner to do?
Thankfully, Iris Goldfeder is here to break down the essentials of accessibility, inclusion, and empathic design. (And by here, I mean literally on the floor of...
2023-08-181h 00
Biz Help For YouEntrepreneurship and The Journey with Iris GoldfederSend a textHave you ever wondered what it takes to embark on the exhilarating and challenging journey of entrepreneurship? Are you ready to pursue your entrepreneurial dreams but unsure of the obstacles and rewards that await you on this transformative journey? Join me as I talk with Iris Goldfeder about Entrepreneurship and The Journey. The journey of entrepreneurship is a remarkable adventure that requires resilience, innovation, and a relentless pursuit of one's vision. By embracing the challenges and embracing the lessons along the way, aspiring entrepreneurs can unlock boundless opportunities for personal growth, professional fulfillment, and...
2023-07-2824 min
The Find Your Leadership Confidence Podcast with Vicki NoethlingIris Goldfeder on Recipes in Marketing and Business SuccessSubscribe to Our PodcastIn this episode Vicki’s guest, Iris Goldfeder shares some challenges new entrepreneurs face to get their marketing going. She stresses the importance of understanding your target audience and what marketing they need. She also shares why it is so valuable to have a coach to assist you in your marketing.
Visit her website and LinkedIn pages to learn more.
Website: www.gasstovecreative.com
LinkedIn:
2023-07-0224 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinPRIDE SPECIAL: Hogwarts House Strategy Smackdown & Fundraiser for TLC!Have you ever wondered what Hogwarts House would churn out the very best business strategists? Or wished you could celebrate Dobby's canonical birthday with your work friends? Or desperately sought to take back the Harry Potter fandom from JK Rowling's toxic, hateful grasp? This is the event for you!
What does bravery have to do with structure and systems?
What does loyalty have to do with websites?
What does braininess have to do with branding?
And what does ambition mean for non-sleazy selling?
Too Legitimate to Quit - your favorite small business/pop...
2023-07-0147 min
Promote, Profit, PublishImproving Your Author WebsiteYour author's website is more than just a digital presence; it's the gateway to your success. Invest in its optimization, captivate your audience, and pave the path to unlimited opportunities in the literary world. In this episode, we dive deep into the world of author websites and how to improve them for maximum impact. We have a treat today as Iris Goldfeder joins us to share her extensive knowledge of SEO along with an exciting challenge lined up for this July. She's the co-founder and managing director of Stradigi Virtual Marketing. Iris explores the evolving landscape of the online...
2023-06-2724 min
Sales Archives - Kami GuildnerIris Goldfeder, All-In-One Marketing Solutions for Small Businesses, Episode 301I love to talk about marketing and with all the noise in the digital marketing space, you are going to want to tune in to our episode today with Iris Goldfeder. Soak in her wisdom as she shares her experiences and learning in her more than 25 years of success in the field of digital marketing.
In This Episode:
Iris talks about her journey of launching her company in the world of digital marketing
How marketing evolved through the years
She shares what she has learned from her business and tips that helped her evolve a...
2023-06-0117 minExtraordinary Women RadioIris Goldfeder, All-In-One Marketing Solutions for Small Businesses, Episode 301I love to talk about marketing and with all the noise in the digital marketing space, you are going to want to tune in to our episode today with Iris Goldfeder. Soak in her wisdom as she shares her experiences and learning in her more than 25 years of success in the field of digital marketing.
In This Episode:
Iris talks about her journey of launching her company in the world of digital marketing
How marketing evolved through the years
She shares what she has learned from her business and tips that helped her evolve a...
2023-06-0117 min
Ready Yet?! With Erin MarcusEpisode 151 with Iris Goldfeder: The Importance of Authenticity and Positivity in MarketingMy guest today is Iris Goldfeder, Owner and CEO of GasStoveCreative, and one of the hosts of The Cookbook podcast. Join us as we discuss the importance of authenticity and positivity in marketing, the risks involved in marketing tactics that seem too good to be true, and why it is important to connect as a human first, whether you are working on your own marketing, talking to prospective clients, or working with current clients. Guest Resourceshttps://gasstovecreative.com https://gasstovecreative.com/the-cookbook-podcast
2023-05-1241 min
Find Your Voice, Change Your Life#102 From Self-Doubt to Center StageToday, I interview Iris Goldfeder, an entrepreneur, professional musician, and co-owner of Gas Stove Creative. Iris shares her journey of pursuing her passion for music and overcoming stage fright. Despite struggling with self-doubt and throwing up before auditions, Iris joined the band Brave and Crazy and felt that her presence made a difference. She talks about how the applause was addicting and although she still experiences stage fright, once she sings the first two lines, she knows she is good. Iris also discusses the challenges of being a lead singer and how she continues to pursue her passion for...
2023-05-0428 min
Asked and Answered By SoulFinding Your Authentic Voice Of Your Business with Iris GoldfederToday on Asked and Answered by Soul, Jennifer Urezzio and Iris Goldfeder, entrepreneur, founder, and CEO of Gas Stove Creative and host of The Cookbook Podcast, discuss how to find your authentic voice and integrate that into your business. Your clients need to know, like, and trust who they are working with, so you can best serve them and share the full experience of your knowledge and talents by showing up as your authentic self.Join us today and listen as Jennifer and Iris talk about building long-lasting client relationships by doing some soul-searching and checking in w...
2023-02-2618 min
Mastering Your Financial LifeMastering Your Financial Life with Judy Heft and Iris Goldfeder | Episode 27In this episode of Mastering Your Financial Life, Judy Heft interviews Iris Goldfeder, owner and CEO of GasStoveCreative. GasStoveCreative is a full-service, holistic marketing company, providing custom, boutique work for small, local businesses in the Lafayette, Indiana, area and beyond. They provide marketing and consultation services to small business owners who are lacking the time, skill-set, and resources needed to successfully market their business. GasStoveCreative specializes in brand marketing, traditional marketing services, podcast production, video production, animation, and more.
Connect with and learn more about Iris Goldfeder:
* Connect with Iris on LinkedIn: https://www.linkedin.com...
2023-01-1328 min