Shows
The StricConnection, Content, and Conversation: Why Podcasts WorkIn this episode, we sit down with James Aita, Director of Strategy and Business Development at Medicomp Systems and an award-winning podcaster. James shares how podcasting has become a powerful tool for connection, thought leadership, and marketing—helping professionals engage their audience while building authentic industry relationships.What is the balance between polished production and accessibility, does consistency matter less than timeliness, and how can podcasts double as networking opportunities and strategic assets? This conversation is a must-listen for anyone curious about starting or elevating their own podcast.
2025-10-1620 minThe StricDesign, Leadership, and the Future of Creative WorkHow do you turn creativity into strategy—and art into impact? Join us as we sit down with Brad Whitford, Creative Director at DDC Public Affairs, to explore his journey from painting in high school to leading award-winning campaigns for top organizations.Brad shares lessons on empathetic leadership, standing out in a crowded industry, and how AI is reshaping design without replacing the human touch. If you want insight into blending art, technology, and strategy to make real world change, this episode is for you.
2025-09-2519 minThe StricBalance, Burnout & The Business of InfluenceWe cover a lot in our Season 4 premiere, from the importance of mentorship (however small) doses of coffee (however large ) and the ever-changing landscape of influencers and marketing in 2025. At it's core, it's all about balance --between work and rest, structure and freedom, brands and audiences. Tune in now and let us know how you avoid burnout below!
2025-09-1123 minThe StricLighting, Layouts, and Last-Minute Magic: A Production Deep DiveLights, camera, creativity! In the latest episode of The Stric from Istrico Productions, Mark and Blake pull back the curtain on how their team adapts to different spaces, tackles complex shots, and brings visual storytelling to life—from dramatic indoor scenes to challenging outdoor setups. Dive into behind-the-scenes secrets on lighting, reflections, camera movement, and more. Perfect for creatives, filmmakers, and anyone who geeks out on production magic.👉 Watch it on Spotify or YouTube to see the visuals in action!
2025-06-1915 minThe StricGame On: The Art of Delegation and the Drive to Do MoreIn this episode, we sit down with dynamic community leader Tammy Gordon, whose journey spans local government, nonprofit work, and remote professional life. She shares how a passion for “fixing what’s broken” has fueled a fulfilling and purpose-driven career.But this isn’t just a story about civic engagement. It’s about the balance between passion and burnout, the challenges of delegation, and learning how to build something that others can carry forward. This conversation offers insight, humor, and inspiration for anyone looking to lead with purpose.
2025-06-0521 minThe StricAuthenticity, Content, and the Future of Social MediaThis week on The Stric Podcast, we’re diving into all things marketing & social media with Patrick from Volkswagen of America! From leading the Volkswagen Content Studio to navigating the ever-changing landscape of brand authenticity, Patrick shares insights on building a powerhouse content team and how major brands are adapting to social media’s ever-changing landscape.How do brands stay authentic, engaging, and relevant in 2025? We unpack it all!
2025-05-0819 minThe StricOwning Your StorySpend some time with Ciana Bell, Founder of Storybridge Consulting as she walks us through what it took to start her own company, learn from and ultimately walk away from the agency world, and take a leap of faith into her own potential. Storybridge Consulting offers creative solutions in today’s crowded marketing world - tune in to learn it all!
2025-03-2722 minThe StricThere's No Shortcut in ArtIn this episode, Bree chats with illustrator, comic creator, and caricaturist Howie Noel about his lifelong journey in art - both as a personal outlet and a professional career. They explore the challenges of creative expectations, the power of persistence, and how dedication can lead to unexpected journeys. Listen now!
2025-02-2027 min
The StricGrowth, SEO, and Improv Walk Into a Barr....This episode we feature Vincent Barr, founder and CEO of Operator, a company focused on customer acquisition and demand generation for growth-stage startups. Dive into the world of SEO, CRO, performance marketing, and analytics, and how he expertly leverages those to optimize digital strategies. Vincent argues for a more direct approach where clients interact directly with strategists rather than intermediaries.Let’s talk about how to refine sales and marketing strategies to sustain and grow businesses, maintain deep industry knowledge, fortify client relationships, and continue learning.
2025-02-0724 min
2025-01-2323 min
The StricBuilding a Story: Engaging Donors with Digital InnovationIn this episode of The Stric, we explore the power of storytelling in the non-profit world with special guest Josh Kligman, CEO of Storyraise. Josh shares his expertise on how digital innovation is revolutionizing the way non-profits connect with their donors, from leveraging data-driven insights to crafting emotionally compelling narratives,
Whether you’re a non-profit leader, fundraiser, or simply passionate about making a difference, this conversation offers valuable insights into the art and science of impactful storytelling in today’s digital age
2025-01-0918 min
The StricA Year in Review: Marketing Experts SupercutTune in to hear our favorite marketing experts weigh in on all sorts of interesting aspects of how to find, retain, and inspire your desired audiences.
And, if you want to hear more, check out their full episodes:
Sara Khalatbari
Joy Morel
Stephen McCauley
Barry Reicherter
Chris Root
2024-07-3125 minThe StricA Year in Review: The Istrico TeamThe Istrico Team reflects on a year of production, creativity, and strategies for the future. Tune in to see what we've been up to on The Stric!
2024-07-1819 min
The StricFinancial Freedom & Entrepreneurial EmpowermentWelcome to The Stric! 🎉 Bree kicks off this episode featuring Adina Applebaum, a powerhouse who juggles being an immigration attorney, a financial empowerment strategist, a social entrepreneur, and a podcaster.
Adina dives right in, sharing her journey from fighting for immigration reform with her legal team to creating Immigrant Finance with her husband, Mau. Inspired by their own struggles, they now help immigrants navigate finances in the U.S. 🏦✨
Adina also discusses her broader mission of supporting heart-centered entrepreneurs and advocates. She's passionate about continuing to help people make impactful changes in their lives.
Tune i...
2024-06-0725 min
The StricUnveiling the Human Connection in Marketing🎧 Tune in to our latest episode where we delve deep into the world of marketing with seasoned professionals. Join us as we unravel the secrets behind building lasting client relationships and driving engagement through authentic storytelling.
👥 Guest Spotlight: Meet Joy Morel, SVP of Marketing at Woebot Health, as she shares insights from her extensive journey in the marketing realm.
🔍 Episode Highlights:
Discover the importance of humanizing technology in today's marketing landscape.
Uncover the power of genuine storytelling in resonating with diverse audiences.
Gain valuable tips on adapting and evolving marketing strategies in a dynamic digital a...
2024-05-1625 min
The StricBehind the Scenes: The Istrico Crew on LocationIn this episode, we're bringing you behind the scenes with our crew as they gear up for a shoot. We've got the whole team here, ready to spill the beans on their favorite on-set meals and the latest tech innovations.
Join Bree as she kicks things off with Mark, Blake, Brandon, and Gavin, each sharing their roles and best practices for clients to keep in mind before the Istrico crew rolls through! We're diving deep into the importance of site visits, the art of B-roll, and why two cameras are better than one. From quiet spaces for...
2024-05-0223 min
The StricStrictly Speaking: Shōgun, Beyoncé, and Abraham Lincoln's BeardHere's what's going on culturally for Bree, Nora, and Gavin. Tune in for interesting headlines of the week, and what to watch!
2024-04-2517 min
The StricPutting the "car" in CaringVehicle expertise meets workplace culture. We delve into the fascinating world of used cars, company culture, and the stories that connect them.
From heartwarming tales of helping consumers make informed decisions to the adventures of traveling across the country, we speak with Chris Basso about real-life experiences and expert analysis.
Discover how CarFax fosters a vibrant company culture, keeping its team engaged, motivated, and happy. Learn about the secrets behind building a workplace where employees thrive, and how it impacts everything from product development to customer satisfaction.
2024-04-1822 min
The StricThe 2WEI InterviewIn this special video episode, our Executive Producer Nora Kubach meets Christian Vorländer and Simon Heeger, co-founders of the epic composing team 2WEI. Watch to learn their origin story, hear insights about film scoring and storytelling, and discover how they felt when they first heard their music in the Wonder Woman trailer. Thanks for tuning in to The Stric!
About 2WEI:
2WEI is a composer team founded in 2016 by Christian Vorländer and Simon Heeger with studios in Hamburg, Germany, and Venice Beach, California. Their music has been featured in numerous movie trailers, including Wonder...
2024-04-0326 minThe StricTeaser: 2WEIMake sure to tune into The Stric, where Nora gets insights on Wonder Woman, Mad Max, and more with the musically talented 2WEI.
2024-04-0200 min
The StricTracking Trends: Where Creativity Meets StrategyWe're exploring the latest trends, strategies, and behind-the-scenes insights in the video production industry. In this episode, we have a seasoned video producer with a background in digital strategy.: Jake Zatzkin, Creative Production + Digital Strategy. He takes us through his current role producing videos for government agencies as well as his insights into larger video trends over the past few years.We dive into the power of video in conveying information effectively, from promoting programs to teaching complex concepts. Join us as we uncover the secrets behind impactful video production and digital strategy.
2024-03-2125 min
The StricLeading with Authenticity: Human Marketing in the Age of TechGet ready for a deep dive on The Stric, where today we break down campaigns, dissect the latest trends, and explore the ever-evolving landscape of integrated marketing.
Sara Khalatbari is a highly experienced integrated marketer with a wealth of experience in social, experiential marketing, and PR. Sarah shares her insights on holistic marketing strategies, the importance of brand consistency, awareness campaigns, and the art of understanding your target audience.
From practical tips to thought-provoking discussions, The Stric Podcast offers a fresh perspective on everything production, marketing, branding, and more with seasoned experts.
So...
2024-03-0727 min
The StricMedia Matters with Greg JohnstonMedia matters! In an insightful conversation between Anthony, Bree, and Greg Johnston, the three discuss various aspects of media, technology, and storytelling. Greg is a Creative Director who has been working in the field for decades -- he dives into the history of video, the impact of technology on creativity, the balance between quick social media campaigns and thoughtful, well-composed content, and the importance of genuine storytelling.
Greg shares his experiences and emphasizes the need for deeper understanding, intentional listening, and a positive shift in societal attitudes towards collaboration and empathy. Join us at The Stric!
2024-02-2226 min
The StricStrictly Speaking: CeraVe, T-Swift, and the Perfect Movie to Fall Asleep ToHere's what's going on culturally for Bree, Nora, and Gavin. Tune in for interesting headlines of the week, and what to watch!
2024-02-1515 min
The StricDo What You Love🎙️ Tune in to the season premiere of The Stric! Join host Bree as she dives into captivating conversations with creatives and an insightful discussion on art for art's sake. In this episode Istrico team members Gavin, Luke, and Brando share their unique journeys and experiences in the creative space, and share how it actually improves their professional work.
Whether it's filmmaking, comedy, or experimenting with different mediums, failure is just a stepping stone to success. Don't miss out on their inspiring stories and valuable insights. Listen now on Valentine's Day! 🎧 ❤️
#TheStric #ArtForAll #CreativityUnleashed"
2024-02-0821 min
The Stric2024: We're Feeling FreshWelcome to The Stric! In this exciting episode Nora and Anthony join Bree to reveal a massive announcement. Tune in as they share the journey, the soul-searching process, and the creative elements that shapes this new chapter. Get ready for a visual reset, new merch, and a fresh perspective.
Emma and Nora also welcome Chris Root on to discuss branding in general, its core tenants, and what it means to rebrand for any company.
Join the conversation as they discuss the why, the how, and the exciting future ahead. Don't miss out on the fun...
2024-01-0131 min
The StricReflecting on the Year, And on Costco ChickenHosts Emma and Brianna, bring on Istrico animators Luke and Andrew to discuss their professional and personal resolutions for the upcoming year. From fitness goals (like bulking and cutting, maybe at the same time) to cooking ambitions and language learning, each member of the team shares their ambitious 2024 plans.
The conversation also delves into the overall favorite projects of the year, the challenges of client expectations, and the joy of working with and for clients in a creative field. It's a delightful mix of humor, insights, and genuine excitement for what's to come in the new year...
2023-12-2122 min
The StricA Matter of MetricsBree and Anthony delve into the role of research in marketing and communication strategies in this episode. They bring on Barry Reicherter, a Managing Partner for Global Intelligence at a marketing communications firm, to share his expertise. Barry emphasizes the importance of both quantitative and qualitative research in understanding audience preferences, sentiments, and behaviors.During the episode, the hosts and guest discuss the significance of maintaining a consistent brand voice, the impact of social issues on brand perception, and the role of AI in real-time marketing. Barry also highlights the changing landscape of marketing research, including the use...
2023-11-3020 min
The StricZoom into Webinars: The New Reality of Live Events🎙️ Tune into the latest episode of The Stric!
Ever wonder what goes on behind the scenes of a podcast, webinar, or live-streamed event? Brianna, Producer/Editor at Istrico Productions and Anthony Istrico himself take you into the heart of virtual events.
🌐 Join them as they explore the fascinating world of webinars, live events, and the magic of virtual communication. The hosts discuss their experiences with transitioning from in-person to virtual events and how technology, especially platforms like Zoom, has played a crucial role in facilitating these changes. They explore the various aspects of hosting virtual events...
2023-11-1622 min
The StricPart 2 of The 2 Sides Project: Telling the StoryThis podcast features a conversation with Executive Producer Nora Kubach, who worked as an Editor/Writer on the 2 Sides Project. Last week’s episode covered Margot Carlson Delogne’s experience founding the project, then experiencing the country of Vietnam herself as she faced not only her past, but the aftermath of the Vietnam War for people on both sides of the conflict.
This week, Nora shares her experience diving into the making of that documentary, her research process, and the challenges she faced in shaping the narrative from hours of footage. She emphasizes the impo...
2023-11-0121 min
The StricPart 1 of The 2 Sides Project: Owning The StoryThis podcast episode, hosted by Bree, discusses the inspirations of, beginnings of, and makings of the 2 Sides Project and the 2 Sides Project documentary. We feature Margot Carlson Delogne, the founder of the 2 Sides Project, discussing her personal journey and the project's mission with Nora Kubach, the editor of The 2 Sides Project documentary. Margot shares her background of growing up with her father killed in the Vietnam War, her struggles with alcohol and drug addiction, and her path to sobriety. She explains how storytelling became essential in her recovery and led her to connect with other Americans who lost their...
2023-10-2623 min
The StricLet's Get Gingered UpMeet Steven McCauley, the force behind the Ginger Network, a marketing consultancy that spices up the world of food, nutrition, and wellness. Steven, a seasoned professional with a background in big agencies, shares his journey of breaking free and forming a virtual network of top-notch experts.
Discover how the Ginger Network turned a lavish in-person event into a virtual sensation, embracing quality and engagement. Steven's secret? Inclusion. From interactive chats to top-notch talent, every detail is gingered up for an unforgettable experience.
2023-10-2015 min
The StricA Conversation with Istrico, AnthonyIn this podcast episode, Bree and Emma are joined by Anthony, who shares his story on starting his own small production company. We discuss the concept of success for a small business, the importance of collaboration within the team and within the community, as well as the importance of adaptation.
2023-10-0712 min
The StricWelcome to The StricWelcome to The Stric, where host Bree aim's to discuss all things related to production and creativity. This season, we'll talk about the potential to showcase Istrico's work and highlight their clients, as well as feature various guests who have worked on interesting projects across the country.
Tune in, get inspired, and embark on your own creative adventures with The Stric podcast!
2023-10-0601 min