Shows
Buss It DownHendo Unplugged Talks San Diego Media, Viral Moments & Local Report Card | BUSS IT DOWN PODCAST (ep 10)Send us a textIn Episode 10 of Buss It Down, we tapped in with one of San Diego’s most respected media voices—Hendo Unplugged.This episode goes beyond the typical interview. Hendo breaks down his full journey—from filming MMA fights and working with Monster Energy, to building media platforms, hosting viral interviews, and creating spaces for real conversations.We covered:His background behind the camera and how that sparked his empireViral fallout moments from past interviewsThe “Local Report Card” segment where he grades the San Diego...
2025-06-1558 min
Buss It DownYT West Talks Oceanside Music Scene, Viral Moments, R&B Transition + Surprise Guest 2muchFinessse | Ep. 7Send us a textIn Episode 7 of the Buss It Down Podcast, ItsDC4 and ATM Bezzal sit down with Oceanside’s own YT West for a wide-ranging, high-energy convo that dives into music, identity, and viral culture. Oceanside isn’t always included in the San Diego music conversation—and YT West opens up about what that feels like, how he’s navigating it, and what’s coming next.We talk about:His creative leap from rapping to singing on his upcoming R&B projectThat viral moment with content tr...
2025-04-081h 04
Buss It DownHendo Unplugged & Cali Smooth: Kendrick Lamar’s Super Bowl Halftime Show Rated & Reviewed, Drake Beef, Impact, & Reactions | Ep. 6Send us a text🔥 Episode 6 of the Buss It Down Podcast brings the heat with an exclusive breakdown of Kendrick Lamar’s 2025 Super Bowl Halftime Show. Hosted by ItsDC4, with special guests Hendo Unplugged—a San Diego podcasting legend—and hip hop artist/businessman Cali Smooth, this audio-only special cuts straight to the core of the culture.🎤 What we covered in this episode:Honest first reactions to Kendrick’s halftime show 🏈What worked, what didn’t, and...
2025-03-2324 min
Buss It DownCali Smooth Talks San Diego Hip-Hop, Kendrick vs. Drake, Industry Moves & Performs Live | BUSS IT DOWN PODCAST (ep. 5)Send us a text🚨 New Episode of the Buss It Down Podcast featuring Cali Smooth! 🚨This episode, me (ItsDC4) and ATM Bezzal sit down with San Diego artist & business owner, Cali Smooth, for an unfiltered conversation about his journey, industry insights, and the real work behind his success.🔥 What We Covered:🎤 His rise in the San Diego music scene & what sets Mecca Town (Mira Mesa) apart💥 Crazy collaborations with artists from di...
2025-03-171h 04
Buss It DownBUSS IT DOWN PODCAST: Paper Pat: #StayAlive, Music Industry Hustle, and the Local Scene | Ep. 2Send us a textIn Episode 2 of the Buss It Down Podcast, ItsDC4 and ATM BEZZAL sit down with the multi-talented Paper Pat—a hip-hop artist, engineer, and host based out of San Diego. Paper Pat opens up about his journey into the music industry, sharing how he got his start, the challenges he’s faced, and his experiences organizing local performance shows that spotlight emerging talent.This episode takes an inspiring turn as Paper Pat discusses his battle with cancer—not once, but twice—and how it shaped his mant...
2025-01-191h 17
Buss It DownAJ BEATSHOP: From Giving Up to Engineering Greatness, OG Lessons, and Kendrick’s ReignSend us a textWelcome to the debut episode of the Buss It Down Podcast! In this episode, hosts ItsDC4 and ATM BEZZAL sit down with San Diego’s own AJ Beatshop, the head engineer and owner of Beatshop Productions Studios. AJ shares his inspiring journey of transformation—from nearly walking away from music to finding his true calling as an engineer and helping to craft a new sound for the industry.We dive into AJ’s thoughts on the shift in mentorship within communities, drawing strong connections to the mo...
2025-01-1227 min