Shows
Locked On Lakers - Daily Podcast On The Los Angeles LakersA Luka Dončić Deep Dive! Iztok Franko Talks All Things "Luka and the Lakers!"Save the Lakers' impending sale, there's been no bigger storyline for the franchise since the summer of 1996 (which saw the simultaneous arrivals of Kobe Bryant and Shaquille O'Neal) than the arrival of Luka Dončić. Even acknowledging the magnitude of LeBron James signing in 2018 (a BFD, indeed), that was nonetheless a star on the tail end (chronologically speaking, if nothing else) of his prime. Luka is just entering his prime, and if all things go to plan, will be in a Laker uni another ten years.For a better understanding of Luka, from his days as a te...2025-07-2536 min
Buha's Block with Jovan BuhaHow The Lakers Should Build Around Luka Doncic This Offseason With Iztok FrankoJovan Buha welcomes Iztok Franko of digginbasketball to discuss the best ways for the Los Angeles Lakers to build around Luka Doncic this offseason.
Jovan and Iztok analyze which rotation players fit best with Luka, the types of players the Lakers need to add to their roster, center and perimeter trade targets, the pressure that will be on LA ahead of Luka's extension date, why Luka will likely sign the extension, and more.
If you enjoy this episode, please consider subscribing, rating, and reviewing.
Chapters:
0:00 Intro
1:42 What did we learn about Luka as a Laker?
4:49 Examining how each Laker...2025-06-181h 12
The Diggintravel PodcastAirline Leaders Interview Series – Sevilay Gökduman [Pegasus Airlines]This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines.
In this episode, we talk about:
Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus
How Pegasus is...2025-05-3042 min
SOS odmev178 Iztok Franko navdušen nad Dončićevo igro in prilagoditvami LakersovZačela se je končnica Lige NBA, izid med LA Lakersi in Minnesoto je izenačen 1:1. Uvodni tekmi in predstave Luke Dončića je komentiral Iztok Franko.2025-04-2357 minThe Diggintravel PodcastAirline Leaders Interview Series – Ismael Monzon [Air Europa]This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggintravel Podcast and one of our earliest collaborators.
In this episode, recorded live in Palma de Mallorca, we talk about:
How Air Europa’s digital growth team ev...2025-04-1750 minBuha's Block with Jovan BuhaLuka & The State Of Lakers’ Offense Entering The Playoffs With Iztok FrankoJovan Buha welcomes Iztok Franko of digginbasketball to discuss Luka Doncic’s emotional return to Dallas and the state of the Lakers’ offense.Jovan and Iztok discuss Luka playing through emotions, how he’s wired, Luka’s fit within the Lakers’ offense, LA’s defense in center-less lineups, why those groups are so difficult to match up with, how the Lakers are looking entering the playoffs, and more.If you enjoy this episode, please consider subscribing, rating and reviewing.Chapters:0:00 Intro1:00 Luka’...2025-04-111h 01
Podkasti Archives - Metina lista294: Iztok Franko (Digginbasketball)
Če mislite, da o Dončiću že veste vse, počakajte, da ga razstavi Iztok Franko, NBA analitik in avtor bloga Digginbasketball.
Pogovarjamo se o tem, kako je njegova menjava stresla Dallas in kakšno ekipo ter okolje ima zdaj. Dotaknemo se ameriške obsedenosti s statistikami in podatkovnega analiziranja vsakega milimetra igre. Več tudi o ustvarjanju vsebin na Substacku in drugih medijih, kaj ljudi zares zanima, kaj se najbolje prodaja in sploh, kako izgleda v zakulisju NBA novinarstva. #MetinČaj S12E13
IZTOK FRANKO – Avtor bloga Digginbasketball.
Digginbasketball Substack
———————...2025-03-2255 minMetin čaj Archives - Metina lista294: Iztok Franko (Digginbasketball)
Če mislite, da o Dončiću že veste vse, počakajte, da ga razstavi Iztok Franko, NBA analitik in avtor bloga Digginbasketball.
Pogovarjamo se o tem, kako je njegova menjava stresla Dallas in kakšno ekipo ter okolje ima zdaj. Dotaknemo se ameriške obsedenosti s statistikami in podatkovnega analiziranja vsakega milimetra igre. Več tudi o ustvarjanju vsebin na Substacku in drugih medijih, kaj ljudi zares zanima, kaj se najbolje prodaja in sploh, kako izgleda v zakulisju NBA novinarstva. #MetinČaj S12E13
IZTOK FRANKO – Avtor bloga Digginbasketball.
Digginbasketball Substack
———————...2025-03-2255 minPodcast Archives - Metina lista294: Iztok Franko (Digginbasketball)
Če mislite, da o Dončiću že veste vse, počakajte, da ga razstavi Iztok Franko, NBA analitik in avtor bloga Digginbasketball.
Pogovarjamo se o tem, kako je njegova menjava stresla Dallas in kakšno ekipo ter okolje ima zdaj. Dotaknemo se ameriške obsedenosti s statistikami in podatkovnega analiziranja vsakega milimetra igre. Več tudi o ustvarjanju vsebin na Substacku in drugih medijih, kaj ljudi zares zanima, kaj se najbolje prodaja in sploh, kako izgleda v zakulisju NBA novinarstva. #MetinČaj S12E13
IZTOK FRANKO – Avtor bloga Digginbasketball.
Digginbasketball Substack
———————...2025-03-2255 minMetin čaj294: Iztok Franko (Digginbasketball)
Če mislite, da o Dončiću že veste vse, počakajte, da ga razstavi Iztok Franko, NBA analitik in avtor bloga Digginbasketball.
Pogovarjamo se o tem, kako je njegova menjava stresla Dallas in kakšno ekipo ter okolje ima zdaj. Dotaknemo se ameriške obsedenosti s statistikami in podatkovnega analiziranja vsakega milimetra igre. Več tudi o ustvarjanju vsebin na Substacku in drugih medijih, kaj ljudi zares zanima, kaj se najbolje prodaja in sploh, kako izgleda v zakulisju NBA novinarstva. #MetinČaj S12E13
IZTOK FRANKO – Avtor bloga Digginbasketball.
Digginbasketball Substack
———————...2025-03-2255 minMetina lista294: Iztok Franko (Digginbasketball)
Če mislite, da o Dončiću že veste vse, počakajte, da ga razstavi Iztok Franko, NBA analitik in avtor bloga Digginbasketball.
Pogovarjamo se o tem, kako je njegova menjava stresla Dallas in kakšno ekipo ter okolje ima zdaj. Dotaknemo se ameriške obsedenosti s statistikami in podatkovnega analiziranja vsakega milimetra igre. Več tudi o ustvarjanju vsebin na Substacku in drugih medijih, kaj ljudi zares zanima, kaj se najbolje prodaja in sploh, kako izgleda v zakulisju NBA novinarstva. #MetinČaj S12E13
IZTOK FRANKO – Avtor bloga Digginbasketball.
Digginbasketball Substack
———————...2025-03-2255 minThe Diggintravel PodcastAirline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy DilemmaThis is the latest episode in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building digital products, UX teams, and airline ecommerce at Wizz Air.
This episode covers:
The balancing act of airline ecommerce – why airlines must align UX, ticket sales, and ancillaries with...2025-03-1158 minSOS odmev173 Iztok Franko prepričan, da je Kidd vedel za Dončićevo menjavoOd ene največjih menjav v zgodovini Lige NBA sta minila slaba dva tedna. Svoje misli o odhodu Luke Dončića v Los Angeles je strnil tudi redni gost in odličen NBA-analitik Iztok Franko. Vabljeni k poslušanji.2025-02-1357 minThe Diggintravel PodcastAirline UX Series: Data-Driven UX—Lessons from Turkish AirlinesThis is the fifth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines’ digital platforms.
Kamran shares insights on:
Tracking 400+ event-level dimensions to improve the book...2025-02-0441 min
The Dumb Zone FREEDZ 2-3-25: Luka traded to the LakersGet every episode of The Dumb Zone by subscribing at DumbZone.com or Patreon.com/TheDumbZoneLUKA WAS TRADED. We try to discuss the why's and how's of why our 25 year old wonder boy was traded to the Lakers
(00:00) - Open: Luka traded to the Lakers
(01:04:33) - Iztok Franko: What do we do now?
(01:28:42) - Weekend check: Jake's trip to Meow Wolf
(01:53:46) - News: Better protest? Luka or deportation?
(02:13:23) - VM birthdays/Today in History with Ty Walker
★ Support this podcast on Patreon ★
2025-02-032h 43The Diggintravel PodcastAirline UX Series: Mobile-First DesignThis is the fourth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile app from scratch and offers practical insights into mobile-first design, collaborating with UX agencies, and using user feedback to tackle complex airline challenges.
From simplifying payment flows...2024-12-1954 minSOS odmev168 Iztok Franko o renesansi Dallasa in Luki DončićuDallas je po zaspanem začetku v Ligi NBA začel nizati zmage, vse bolje pa igra tudi Luka Dončić. Analizira naš stalni gost Iztok Franko.2024-12-1854 minThe Diggintravel PodcastAirline UX Series: The 3 Pillars of Building High-Performing Design Teams in TravelThis is the third podcast in our Airline UX Series in partnership with 815Labs!
In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences.
This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his own platform where he is mentoring designers and managers from the global UX community.
So, Martyn really is one of the best people from our industry to...2024-11-1454 minThe Dumb Zone FREEDZ 10-24-24: Mavs preview, Iztok Franko, and distracting Star tours for the CowboysHear every episode of The Dumb Zone by subscribing at DumbZone.com or Patreon.com/TheDumbZoneJust in time to save us from this pedantic (it's a word) Cowboys season, Luka, Kyrie, and the Dallas Mavericks are here to cure our sports blues. We preview their season with D Magazine's, Iztok Franko. Former Dallas Cowboys say it was like training at a zoo with distracting tours walking through. Jake is mad at his kid's dentist and it's our inaugural The Thursday Viewer Mail Follow Up Extravaganza Um Inclement Fossil Thing segment
(00:00) - Open: Jake mad at...2024-10-242h 28The Diggintravel PodcastAirline UX Series: Building Great UX—What Sets Top Designers ApartThis is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines.
Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX.
In this second episode Carlos Lima Santana, Senior Product Designer shared his unique views, and broad understanding in what goes into designing great airlin...2024-10-2457 minSOS odmev164 Iztok Franko: Dallas lahko zbere 55 zmagTa teden se začenja sezona Lige NBA. Analitik Iztok Franko pred prvo tekmo Dallasa ocenjuje kadrovske rošade in razmišlja o dometu Luke Dončića in njegovih soigralcev v sezoni 2024/2025. Vabljeni k poslušanju.2024-10-2348 min
Pod Maverick: A Dallas Mavericks podcastKirk Your Enthusiasm: Iztok Franko returns!Iztok Franko of the recently founded DigginBasketball (https://digginbasketball.substack.com/) joins Kirk to talk about the decision to move from freelance posting to starting his own basketball site. Kirk's also curious about Iztok's forays into pre and post-game commentary on local Slovenian television. As Iztok's gotten the chance to talk with a lot of basketball people all over the world, he and Kirk dip into that as well. Eventually, they pivot to more Maverick-specific content with a focus on the new additions and what we're looking forward to and concerned about. #BlueWireVideoWe record all of o...2024-09-2551 minThe Diggintravel Podcast[NEW] Airline UX Series: Key UX Concepts for Airline SuccessEarlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines.
Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX.
This first episode kicks things off with Norbert Krizsan from 815Labs. No...2024-09-2356 minThe Diggintravel PodcastTransforming Airline Digital Culture: Insights from LATAM’s Chief Digital OfficerDiggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.
In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.
Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture.
2024-08-2744 min
Inside The MavsEp. 120: Iztok Franko on Luka & Kyrie's Brilliance on Run To NBA Finals, Series Preview vs. Celtics & More!On this episode of 'Inside The Mavs' Mavericks analyst Iztok Franko joins Kevin Gray on the show to preview the NBA Finals between the Mavericks and Celtics! Iztok & Kevin discuss Luka Dončić & Kyrie Irving's brilliance in leading the Mavs to the Finals, how they match up with the Celtics and the keys for the Mavs to win the championship. Plus they discuss the Mavericks advantages against Boston and how the Celtics will look to attack the Mavs and so much more!Support the show: This episode is brought to you by Aura. Aura: Stop data bro...2024-06-0440 minSOS odmev143 Iztok Franko o rasti Dallasa ter Dončića in pred finalom zahodaKošarkarji Dallasa še naprej presenečajo, najprej so v končnici Lige NBA s 4:2 izločili LA Clipperse, zdaj pa še z istim izidom Oklahomo. Dogajanje v Dallasu in predstave Luke Dončića je komentiral Iztok Franko.2024-05-2152 minSOS odmev140 Iztok Franko po zmagi Dallasa nad Clippersi in pred OklahomoKošarkarji Dallasa so v uvodnem krogu končnice Lige NBA izločili LA Clipperse, zdaj pa je pred njimi izziv po imenu Oklahoma City. Dogajanje je komentiral analitik Iztok Franko. Vabljeni k poslušanju!2024-05-0656 min
The Saturday Stein Line with Marc SteinThe Saturday Stein Line (April 27, 2024): Mavericks/Clippers playoff breakdown with Iztok Franko and Andrew GreifHeading into Sunday's Game 4, Marc Stein breaks down the first three games of the third playoff installment of Mavericks vs. Clippers in the space of five years AND brings in an insider well-versed on each team -- Iztok Franko and Andrew Greif -- to look at the series from all angles.2024-04-2743 minThe Diggintravel PodcastThe Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.
Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.
Key podcast highlights:
Flyadeal's unique organizational model
How flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing CDP
How to do airline personalization on three levels
Flyadeal's approach to AI-driven personalization and conversational commerce on WhatsApp
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes...2024-04-2346 minInside The MavsEp. 82: Iztok Franko on How Luka Dončić, Kyrie Irving & Mavericks Are Finally Built To Beat The ClippersOn this episode of 'Inside The Mavs' Kevin Gray, Mavericks Pre/Post Game Host on 97.1 The Freak on the Dallas Mavericks Radio Network is joined by Iztok Franko, Mavericks analyst and writer for D Magazine as he helps KG preview the Dallas Mavericks and the Los Angeles Clippers trilogy series! They discuss how the Mavericks have grown as a team this season and look back on how Luka Doncic has grown and matured as a player to put him in this position to have the best season of his career thus far. The guys dive into how the Ma...2024-04-1833 minThe Diggintravel PodcastLufthansa Group’s Shift to Airline Product AnalyticsFor all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most...2024-03-2143 minSOS odmev133 Iztok Franko o Dončiću in pomenu zdravja IrvingaPo dveh tretjinah sezone Lige NBA je spet čas za analizo. V podkastu je spet gostoval Iztok Franko, ki je razmišljal o obrazu in dometu Dallasa po prestopnem roku.2024-02-2653 minThe Diggintravel PodcastAirline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting InsightsTo kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
This episode is all about how to find and land your ideal airline digital job.
As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging.
That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with...2024-01-1739 minThe Diggintravel PodcastChanges in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future.
And why we need to get back to basics and find alternative approach to when it comes to measuring...2023-12-0734 minThe Diggintravel PodcastChanges in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in MartechMarketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to...2023-11-3030 minThe Diggintravel PodcastThe Latest Airline AI News: How New Developments in AI Will Transform Your Airline MarketingArtificial intelligence is developing so fast that we just had to share this!
A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.
AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.
In our latest episode we provide you these and many other cases of practical AI applications for your daily work.
You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal...2023-11-1641 minSOS odmev125 Vse večja kemija med Dončićem in Irvingom - gost Iztok FrankoS šesto sezono SOS-odmeva sovpada tudi začetek 6. sezone Luke Dončića v Ligi NBA. Dallas je za šest zmag potreboval vsega sedem tekem, začetek sezone komentira Iztok Franko.2023-11-0753 minThe Diggintravel PodcastKey Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
I believe many of...2023-10-0441 minThe Diggintravel PodcastAirline Booking Funnel Optimization [Finnair Case Study]We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.
In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page).
If you are an airline digital pro working on increasing the conversion of your website or...2023-09-2140 minThe Diggintravel PodcastChatGPT for Airlines: A Deep Dive with an Artificial Intelligence ExpertYes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications.
There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals.
Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy.
You can find the full article with...2023-07-0354 minThe Diggintravel PodcastAirline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.
And yes, of course we talk about ChatGPT and possible impact for airlines again as well.
Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation.
Mike’s most recent experience was...2023-06-0246 minInside The MavsEp. 5: Iztok Franko of DMag Mavs on Luka/Kyrie Fit, Keep or Trade No. 10 Pick, Jason Kidd, Roster Rebuild, etc.On the latest episode of 'Inside The Mavs' KG & Grant are joined by DMagazine Mavs contributor and analyst Iztok Franko! The guys discuss the disappointing Mavs season, the Luka and Kyrie dynamic, what the Mavs should do with the No. 10 pick, Jason Kidd as a head coach and much more! Plus they discuss with Iztok the passion of Slovenian basketball and what is next for the Mavs this offseason and beyond.Be sure to follow Iztok on Twitter @iztok_frankoYou can follow Kevin on Twitter @KevinGraySports & you can follow Grant on Twitter @GrantAfseth...2023-06-0151 minThe Diggintravel PodcastAirline Data Science Talk [LATAM Airlines case – Part II]This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines.
In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization.
Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.
And yes, of course we had to talk about ChatGPT as well.
You can find the full article with key key concepts, quotes, and other notes from this ch...2023-05-1723 minSOS odmev104 Dallas, Dončić, Kidd, Cuban in čas za premislek (gost Iztok Franko)Po koncu rednega dela sezone Lige NBA je v podkastu spet gostoval Iztok Franko, ki je potegnil črto pod Dallasom in Luko Dončičem. Pred Mavsi je negotov čas. Vabljeni k poslušanju.2023-04-1258 minThe Diggintravel PodcastInsights from 5 Years of Airline Digital ResearchToday, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research.
Dario interviewed Iztok about the 2023 Yearbook and research, what were the main insights and learning from the 55 airlines Iztok surveyed. They also talked about evolution of Diggintravel research and more importantly evolution of airline ecommerce and digital optimization over the last couple of years, so from 2017 w...2023-04-0331 min
Future PicksAirline Digital Optimization: implement an airline digitalization model that succeeds | Iztok FrankoIztok Franko is the founder of Diggintravel and host of the Diggintravel podcast. Recently, the company released their Airline Digital Optimization Yearbook so we asked Iztok to talk to us about what this means and why it is important for airlines to implement a digitalization model that succeeds.
Get your 2023 Airline Digital Optimization Yearbook now: https://diggintravel.com/ebooks/2023-airline-digital-optimization-yearbook#transform #digital #experimentation
Website & Social
Website: https://www.branchspace.com/
LinkedIn: https://www.linkedin.com/company/branchspace-digital-reinvented/
Twitter: https://twitter.com/branchspace
Instagram: https://www.instagram.com/branchspace_digital_reinvented/
Facebook: https://www.facebook.com/profile.php?id=100081431809978
Future...2023-03-3027 minSOS odmev101 Iztok Franko iz Dallasa o Dallasu in DončićuIztok Franko zadnja leta analizira igre Dallasa in Luke Dončića v Ligi NBA. Te dni je bil v Dallasu, kjer si je ogledal štiri tekme Mavericksov. Po vrnitvi v domovino je ocenil igre Dallasa, poiskal napake in razmišljal o možnostih za preboj v končnico. Vabljeni k poslušanju.
2023-03-1152 min
Numbers on the BoardsEpisode 109: Iztok FrankoSlovenia's own self-described "guy with a Twitter account" and D Magazine scribe Iztok Franko joins Bobby to discuss Mavs/Pacers, transition defense and fouling woes, the growing Luka/Kyrie dynamic, Maxi Kleber's return, and much more.2023-03-0144 min
Take Dat Wit YouIztok Franko joins to talk Mavs/Lakers and moreIztok Franko, D Magazine's Slovenian basketball correspondent, joins Followill and Dameris in-studio to discuss Mavs games, news, and all things Luka.2023-02-271h 02The Diggintravel Podcast2023 Airline Digital Optimization Yearbook [UPDATE]This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook.
2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines.
You can learn more (and download your PDF copy) about the Yearbook here:
https://diggintravel.com/2023-airline-digital-optimization-yearbook/
2023-02-2305 minThe Diggintravel PodcastScientific Decision-Making [LATAM Airlines case – Part I]Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem.
Andres shared insights how LATAM Airlines is planning to do experiments for better decision making in the physical world: in revenue management, call center and other areas.
Andres shared so many great insights during our chat so we split the podcast in two parts. In part two we'll talk about data science and ChatGPT.
You can find the full article...2023-02-1731 minThe Diggintravel PodcastStep-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's story and the learnings from their journey.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ismael here:
https://diggintravel.com/airline-digital-optimization-and-cro-team-air-europa/
2023-01-1945 minThe Diggintravel PodcastAirline Digital Talks: Eveline Lee, ScootThis is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot.
Eveline started her airline career 10 years ago when she joined Asian low-cost airline Scoot as one of the first team members in their digital team.
Since then, Scoot’s digital team has evolved and matured immensely, and I’m glad Eveline was willing to talk about the learnings from their journey.
You can find the full article with key key concepts, quotes, and other note...2023-01-0535 minThe Diggintravel PodcastHow to Build a Modern Airline Digital ExperienceOur today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines.
We talked to Ursula about challenges airlines face with digital transformation and about how to build modern airline digital experience and platforms.
You can find the full article with key key concepts, quotes, and other notes from this chat with Urusla here:
https://diggintravel.com/how-to-build-a-modern-airline-digital-experience/
2022-12-1355 minThe Diggintravel PodcastHow to Grow Your Digital Product TeamWe got a great show for you today. I talked to Mariana Fonseca Medina, who is currently VP of Digital at Virgin Voyages. Before joining Virgin, Mariana was Managing Director of Digital Customer Experience at American Airlines and has worked on airline Ancillary Merchandising and Digital Analytics Strategy in the past.
We talked about her experience of building digital teams, both large and small, we talked about how to define meaningful metrics and OKRs for digital products and tons of other things.
If you want to learn more about airline or travel digital, you’ll lo...2022-11-0748 minThe Diggintravel PodcastQuick update about our new airline digital research projectJust a quick update from Iztok about the Diggintravel new airline digital research project.
A new podcast chat with a special guest coming soon!
2022-10-1903 minThe Diggintravel PodcastPredicting the Future of TravelAfter two years of this podcast we go back to the beginning, looking at the big picture and what lies ahead for travel and airline industry.
Today's podcast guest, Tino Klaehne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, explained what he and his team are doing (spoiler alert: a lot of cool, agile and unconventional stuff) to predict what will happen in the future.
You can find the full article with key key concepts, quotes, and other notes from this chat with Tino here:
https://diggintravel.com/predicting-the-future-of-travel/
2022-10-1348 minThe Diggintravel PodcastAirline Digital Optimization Maturity: How to Take the Next StepI talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for the future. Prior to that, Matt was Manager of Digital Analytics and Optimization at the second-largest Canadian airline, WestJet Airlines, where his main focus was growing maturity levels with WestJet analytics and optimization programs.
Matt shared his insights on how airlines can grow and evolve their digital optimization programs. Other topics we talked about:
Digital analytics, te...2022-08-3145 minThe Diggintravel PodcastAirline Ancillary Revenue Leaders Talks [Frontier Airlines Case]Iztok and his co-host Henry Harteveldt talked to Jake Maloney, Senior Manager, Ecommerce at Frontier Airlines.
We were thrilled to speak with Jake because Frontier Airlines is a digital commerce powerhouse. In its June 2022 quarter, Frontier reported a record $74.96 in ancillary revenue per passenger. Jake shared how Froniter ecommerce team is organized, how they build great digital products like Discount Den, and other things that drive Frontier's ancillary revenue success.
You can find the full article with key key concepts, quotes, and other notes from this chat with Jake here:
h...2022-07-2943 minThe Diggintravel PodcastAirline Digital Innovation and Transformation [Wizz Air Case]
Iztok and his co-host Henry Harteveldt talked to Michaela Hermans, Head of Digital Transformation and Innovation at Wizz Air. Michaela shared a lot of great insights and learning from their digital transformation journey, including:
why digital and innovation are enablers for Wizz Air's rapid growth
why they are building cross-functional product teams
why Wizz Air is not doing digital for the sake of digital
You can find the full article with key key concepts, quotes, and other notes from this chat with Michaela here:
https://diggintravel.com/airline-digital-innovation-and-transformation-wizz-air-case/
2022-06-2847 minThe Diggintravel PodcastHow to Build Innovative Airline Digital Products [Southwest Airlines Case]Iztok and his co-host Henry Harteveldt talked to Mark Hursh, Senior Director of Digital Customer Experience at Southwest Airlines, to learn how they build innovative digital products. Mark shared a lot of great insights and learning from their journey to build one of the best airline digital teams.
ideation - how to get ideas for innovative digital products
research and testing - how they do it and how COVID changed this process
optimization and testing - why and how is Southwest Airlines digital team doing testing at large scale
going beyond the website and app - how do t...2022-04-2152 minThe Diggintravel PodcastAirline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and CollaborationIn the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA.
The trio talked about all kinds of airline digital, ecommerce, and onboard retailing concepts:
The importance of product development, testing and innovation
The importance of making the passenger's journey as unique as possible
The importance of negative space
The importance of focusing on the cabin experience and cabin crew
The importance of cabin crew digitialization
The importance of collaboration
You can find the full article w...2022-04-1150 minThe Diggintravel PodcastInsights for Ancillary Revenue and Airline Onboard RetailingIn the second episode of our Airline Digital Retailing series, Iztok and Henry talked to airline ecommerce and ancillary expert Lee Barrett.
Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand at its head office in Auckland, Head of Customer Service at JetStar in Tokyo, Director of Ancillary Revenue at Viva Aerobus in Mexico City, and Director of Customer Experience and Ancillary Revenue for LEVEL in London. Lee is currently the “Future of Check-In” Program Manager at Auckland Airport. His extensive mix of operational roles –...2022-02-2351 minThe Diggintravel PodcastAirline Digital Cabin Talks: The Key to Successful Onboard RetailingThis is the first episode in our new Airline Digital Cabin Talks. It's a new series in which we'll talk about airline digital, ancillary revenue and onboard retail.
In the first episode we talked to Emilio Chacon Monsant. Emilio’s background is in ancillary products, digital commerce, and the digital experience at four airlines, including two network carriers – Aeromexico and Avianca – and two low-cost airlines, Vueling and Ryanair. Emilo is currently VP, Airline Relationships & Ancillary Revenue at Global Onboard Partners.
Travel industry analyst Henry Harteveldt joined us as a special co-host for the new podcast series...2022-01-1846 minThe Diggintravel PodcastAirline Data Talks: Airline Digital Analytics Evolution at Air New ZealandJoe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand.
Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how they started from scratch with their digital analytics team, and talked about how the team grew and how they are now working and providing insights throughout the whole airline customer journey.
You can find the full article with the key concepts, quotes, and other notes from our talk with Joe here:
https...2021-12-1337 minThe Diggintravel PodcastAirline Digital Experience Analytics: Understand Your Customers‘ BehaviorGreg Dowling, Global Director of Business Insights at Glassbox joined our chat to explain how airline digital pros can really figure out what's going on in their booking funnel.
If you want to increase conversion rate, if you want to improve your digital experience - there is one thing you really need to do. You need to understand your customers, their struggles, and their key digital pain points.
Greg explained how you can understand the WHY - why your customers behave in a certain way and how to use this knowledge to increase the conversion r...2021-12-0141 minThe Diggintravel PodcastAirline Experimentation Talks: How to Make Better and Faster DecisionsToday, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.
Check out the full podcast interview if you’re interested in:
How to make faster and better decisions
3 places to start your testing and experimentation program
Different organizational models you can use to set up your...2021-10-2641 minThe Diggintravel PodcastAirline Data Talks: How to Implement Advanced Digital AnalyticsIn this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you.
Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how they implemented new advanced digital analytics, how they designed new analytics framework, and how they deal with the challenge of omnichannel tracking. Liliana and her team built a robust web analytics model which now allows them to...2021-10-0742 minThe Diggintravel PodcastAirline Innovation Talks: Alberto Terol Conthe, IberiaToday's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected.
Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my chat with Alberto to learn about all these things and check the article on the link below for the full visual model of the Framework.
You can find the full article with the Framework, quotes, and other notes from our talk with Alberto here:2021-09-2239 minThe Diggintravel PodcastAirline Data Talks: Ivan Karlovic, NorwegianListen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk
Why and how Norwegian is building an internal data team
What kind of data roles are they looking for
How is the team organized
What are the use cases and opportunities
You can find the full article with quotes and other notes from our talk with Ivan here:
https://diggintravel.com/airline-data-talks-norwegian/2021-09-0936 minThe Diggintravel PodcastAirline Digital Talks Series: Remus Moraru, Wizz AirThis is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work.
Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation, mobile apps, and how Wizz Air and its digital team are adapting to COVID challenges.
You can find the full article with quotes and other notes from our talk with Remus here:
https://diggintravel.com/airline-digital-talks-wizz-air/
2021-08-2634 minThe Diggintravel PodcastCustomer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.
Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.
Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.
...2021-06-1043 minThe Diggintravel PodcastAirline Industry Digital Outlook: From a Changed Traveler to a Changed AirlineIn this episode, you can listen to insights from an airline industry expert and researcher Henry Harteveldt from Atmosphere Research.
Henry talked about the research commissioned by the Accelya Air Transformation Lab and conducted by Atmosphere Research is called “Airlines: A path back to profitability”. The research is a great analysis of the latest airline retailing and other industry trends.
What can you learn from this podcast:
the latest travel industry recovery outlook
how will new 'changed' traveler look like
how are airlines adapting to the pandemic, especially on the digital and retailing front
how...2021-04-2248 minThe Diggintravel PodcastHow to Understand Airline User Behavior [American Airlines Case] I see so many airlines build new digital solutions to adapt to the new reality of travel.
The move to a touchless, contactless, digital journey is on every airline agenda.
But what is the process behind building these new airline digital solutions?
I talked to Diego Brunot, UX Lead at American Airlines. Diego and his team work on what is now a crucial part of the airline travel journey, the post-booking digital experience.
Listen to the new episode of the Diggintravel Podcast about how to understand new traveler behavior in the post...2021-03-3032 minThe Diggintravel PodcastHow Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]In this special episode, I talked to Lukas Vermeer, Director of Experimentation at Booking.com.
We talked about how travel digital giants like Booking.com use experimentation to build great travel digital products.
What can you learn from this podcast:
- How Booking.com is organized and how they changed as they scaled up experimentation
- What kind of experiments you should run and in what cases
- How to integrate experimentation and user research
- What kind of metrics to use
- W...2021-03-1848 minThe Diggintravel PodcastA Practical Approach to Airline and Airport Robotics and InnovationOn today's episode will talk about robots and innovation with Innovation expert and visionary Ravinder Ravi Singh.
Robotics and robotic process automation were one of the digital trends I identified when I was doing research for our 2021 Airline Digital Trends report. AirAsia recently talked about robotic process automation, and Turkish Airlines is doing it. To learn more about it I talked to Ravinder Ravi Singh. Ravi was the Chief Information and Innovation Officer working for an airline, and he built airline robots with his team.
I think Ravi's ideas on how to improve airport passenger...2021-02-1836 minThe Diggintravel Podcast2021 Travel Industry Outlook [Retailing and Distribution]To start year 2 of the Diggintravel Podcast on a high note we talked about one of the hottest topics in the travel industry: the 2021 outlook for travel retailing and distribution. Who will build the ultimate travel retailing platform? Airlines, OTAs, Google, or Amazon?
Our guest Mauricio Prieto is a travel visionary and an expert in travel distribution and travel. Mauricio was one of the co-founders of eDreams, one of the biggest OTAs in Europe.
Here are some other things you can learn about in this episode:
2021 travel industry outlook
Why the pandemic made travel p...2021-01-2044 minThe Diggintravel PodcastDiggintravel Academy Group chat [Reflection on 2020 and trends for 2021]In this special edition of Diggintravel Podcast, we did a group chat with four participants in our Airline Digital Academy. We talked about our 2020 learnings and 2021 expectations with:
Barbara Zimmer, Manager of E-Distribution at Qatar Airways
Mwajuma Salim, Head of Digital Commerce and Customer Experience at Kenya Airways
Leda Koleilat, Senior Ecommerce Assistant at Qatar Airways
Stanislava Yordanova, Senior Product Marketing Manager at PROS
Here is the full article "5 Positive Airline Digital Trends I Want to See Continue in 2021", with our chat summary and notes:
https://bit.ly/37ZRlb2
2020-12-3135 minThe Diggintravel PodcastFinnair Digital Transformation [How Airlines Adapt to COVID-19]In this episode, Esamatti Vuolle, Head of Digital Commerce at Finnair talks about their digital transformation journey.
What else you can learn from this podcast:
How Finnair digital transformation was disrupted by the pandemic and how they adapted
What was his one key learning about digital
Why Finnair built in-house digital teams and digital platform
How Finnair agile customer-centric digital product development process works
BONUS: Please check the article on the link below to find out what are 4 dangerous animals to look for in your organization, that are threats to your digital projects.2020-12-0735 minThe Diggintravel PodcastRui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at RyanairToday you can learn from one of the best digital and UX experts in the travel industry - Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair.
What will you learn from this podcast?
How eDreams adapted their digital and research activities during the COVID pandemic
What mistake Rui was doing at Ryanair that he learned the most from
How to do UX research at scale - eDreams is one of Spain's largest product design teams
Other great UX and research tips
Here is also a l...2020-11-1139 minThe Diggintravel PodcastAirline Recovery and The Future Digital SkillsIn this episode, Iztok Franko, founder of Diggintravel.com shares his views about airline recovery and how it will change airline digital marketing short-term and long-term. Topics covered:
why airline digital & marketing should react to faster planning cycles
how will new consumer behavior affect the digital experience
what are the opportunities for airlines because of the new customer behavior
what are the digital skills of the future
We also talked about the upcoming launch of the Diggintravel Airline Digital Academy and how it can help airlines prepare for the current challenges and new opportunities.
Link...2020-09-2130 minThe Diggintravel PodcastWhy UX Research Matters Even More in the Post-COVID-19 WorldCOVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities.
We talked about how to do that with Amanda Stockwell. She is a user research expert and one of the most popular instructors on LinkedIn Learning. She consults both Fortune 100 companies and start-ups on how to leverage user research to build better digital products. Amanda is also an instructor for Module 4 in our Airline Digital Academy.
In this episode of the Diggintravel Podcast, Amanda will explain:2020-09-1045 minThe Diggintravel PodcastA 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]This week, Ido Bigger Chief Data Officer and CIO at EL AL Israel Airlines shared his story about the journey EL AL made to become a data-driven airline.
If you want to learn how to implement modern, agile analytics and how to adopt a data-driven culture across the whole organization then you need to listen to this talk with Ido.
BONUS: If you'll listen to the end you'll see that Ido challenged me to a duel. What kind of duel? Listen to the full episode and you'll see.
One more thing! Don't forget t...2020-09-0345 minThe Diggintravel Podcast5 Key Principles of Modern Airline Digital Products [LATAM Case Study]Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products.
The key to building modern airline digital products is to combine experimentation with an agile, data-driven, customer-centric approach.
Vanesa shared great examples of how they do that in practice in a large LATAM organization that has more than 23 sites and 40 digital product teams.
One more thing! Don't forget to check the website article after you finish the podcast!
The article has a list of 5 key principles and links to...2020-08-2544 minThe Diggintravel Podcast3 Successful Etihad Innovation Cases that Address COVID-19 ChallengesCan the current crisis also be an opportunity to innovate and accelerate your digital initiatives? We talked about this with Kai Ling Ting, Innovation Lead at Etihad Airways.
She explained how the Etihad innovation team not only tries to build digital solutions to address COVID-19 challenges but also changes the travel digital experience for the better in the long run.
We also talked about how Etihad cooperates with start-ups and how they foster innovation in a large airline organization environment.
Learn more about the 3 Etihad digital innovations we...2020-07-2831 minThe Diggintravel PodcastTalking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]What are the latest travel demand trends? How is Skyscanner doing demand and traveller sentiment analysis? How will Skyscanner and meta-search evolve? Will the airline distribution landscape change in the future?
We talked about all of this in our recent podcast with Gavin Harris, a travel industry expert and Commercial Director at Skyscanner.
But there’s more!
You know we always want to be as hands-on and practical as possible at Diggintravel. So, you can see Skyscanner’s latest demand data in action and find examples of real agile travel analytics dashboards in this a...2020-07-0641 minThe Diggintravel PodcastHow to do and measure digital marketing on a large scale [AirAsia case study]"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is a quote you probably heard many times, right?
I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing and Analytics at AirAsia who is one of the brightest minds in airline digital space.
We talked about AirAsia digital marketing, how they measure it, how they organize their team, what they insource, how they use data, how they chose which digital channels they will be on….
Ravi also...2020-06-1852 minThe Diggintravel Podcast5 Key Lessons For Airline Digital FutureThink of this episode as "the best of" or "greatest hits" episode. Why?
Because in this episode we summed up the key learnings from our 2020 Airline Digital Research and Survey, where we surveyed 49 airlines on how they do digital product development, digital marketing and digital optimization.
But there is more; on top of the 5 key learnings from our research you can also hear best quotes from the top digital experts we interviewed during our research. Top quotes are from leaders from Airbnb, Google, CDOs of Wizz Air and EL AL Israel Airlines, best-selling book author...2020-06-1040 minThe Diggintravel PodcastAirline Industry Outlook - Q&A with Henry HarteveldtYou sent questions, we answered them. For our first podcast milestone, the 10th episode we did a special Q&A session with an airline industry analyst Henry Harteveldt. You asked us about the airline industry outlook, how soon will the recovery happen, which segment will come back first, changes in passenger behavior, blocking the middle seat, ancillary revenue, distribution, what will happen with investments in digital and much more. Plus Henry shared some of the insights from the great research he’s doing with the Atmosphere Research Group.
You can find the link to the full Q&A arti...2020-05-2552 minThe Diggintravel PodcastTips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]Personalization, artificial intelligence and machine learning are hot topics. But how can you measure if your personalization initiatives and your algorithms really work?
Ronny has worked in the fields of data mining and machine learning for more than 25 years. He is an authority in the area of experimentation and co-author of the book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing.
Before he joined Airbnb, Ronny grew the experimentation platform (ExP) team at Microsoft to over 110 data scientists, developers, and program managers to accelerate innovation at Microsoft through trustworthy analysis and experimentation.
2020-04-3042 minThe Diggintravel Podcast3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]"Where is the value in airline retailing?" - this is a report McKinsey & Company published recently. I talked to Nina Wittkamp, one of the authors about airline retailing and 3 future distribution scenarios.
Will consolidation happen? Will airlines become travel platforms? Will players like Google and Amazon take over? Check out the second part of our talk with Nina to hear more about these scenarios.
Listen to the full interview with Nina to learn more about:
Where is the value in airline retailing?
What are the key challenges of airline distribution and retailing?
The 3 components o...2020-04-1631 minThe Diggintravel PodcastTechnology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]Current situation will make a lot of us re-think. Overnight, we are all faced with the fact that nobody knows what will happen next. But what we know we will all need to change and adapt at some extent.
But, how can you build a future-proof technology stack that will be up to the task to change or when the next "big change wave" hits us, just like the current one did?
To get you some answers, I talked with a person who knows a thing or two about how to build modern, future-proof technology a...2020-03-3151 minThe Diggintravel PodcastInnovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]"Business experimentation brings the scientific method to management decision-making. If you make changes without running experiments, you’re playing the lottery." - this is quote from our today's guest Stefan Thomke.
He is a Harvard Business School Professor and author of the book Experimentation Works: The Surprising Power of Business Experiments. Stefan is an authority on the management of innovation and has studied the best companies like Microsoft, Amazon, Booking.com, and Netflix, among others.
What you will learn about business experimentation from this interview?
Real examples from Booking.com, Microsoft, Apple, JCPenney, and the...2020-03-2450 minThe Diggintravel PodcastExperimentation Tips From a Digital Expert at GartnerIn this episode we talked to Shiva Manjunath, Marketing and Conversion Optimization Manager at Gartner. Shiva is a huge experimentation and digital enthusiast, so we talked about how to build a great experimentation program in your organization.
What can you learn from this interview:
The conversion optimization process - where and how to start?
Why is getting early wins crucial to your success?
How to deal with your boss who doesn't understand the experimentation process and A/B testing
Why personalization, conversion optimization, and experimentation go hand-in-hand
How CRO helps you calculate the ROI of your p...2020-03-0446 minThe Diggintravel PodcastHow to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]We talked to Joel Goldberg, Chief Digital Officer at Wizz Air about airline industry, latest trends and how to build a digital program in a low cost environment.
What else you will learn from this interview:
Joel’s background and how he ended up in the airline industry.
Why Wizz Air looks at digital transformation differently – learn about their pragmatic, ULCC approach to airline digital transformation?
How to scale up – how they run a digital program and initiatives to support their fast-paced growth and large scale?
Where do they see the biggest opportunities in data and emergi...2020-02-2632 minThe Diggintravel PodcastDigital Strategy: From Vision to Execution [EL AL Israel Airline]In this episode Shahar Markovitch (Chief Digital and Innovation Officer) and Amit Sagi (Digital Director) at EL AL Israel Airlines join Iztok Franko to talk about their digital strategy. We talked about key pillars of their strategy and the challenges of executing it in practice.
What else you will learn from this interview:
What are the two big digital trends EL AL sees which were the key to their airline digital strategy?
Why EL AL joined Digital, IT and Data into one big unit to support their execution?
What are the key challenges of doing e-commerce...2020-02-1939 minThe Diggintravel PodcastGoogle Expert’s Tips for Mobile UX Design and Conversion OptimizationIztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits.
What you will hear in this interview:
- How design sprints and user testing labs work?
- What makes companies successful at conversion optimization?
- Why just looking at data and analytics is not enough? Why qualitative research really matters?
- What is Anna's personal favourite UX...2020-02-0448 min
The Diggintravel PodcastHow is Lufthansa Innovation Hub predicting the future of travel? (plus Airline Digital Benchmarks)Iztok Franko, founder of Diggintravel.com talks to Lennart Dobrovsky, Director of Research and Intelligence at Lufthansa Innovation Hub about the future of travel, the state of the airline digital maturity and their latest airline digital benchmarks report.
What you will hear in this interview:
- Iztok's intro on about how Diggintravel's digital retailing benchmarks and Lufthansa Innovation Hub research are connected.
- How Lennart started with research and why he changed his football career for learning and research?
- What kind of digital projects they do at Lufthansa Innovation Hub?2020-01-1429 min