Shows
Traction Lab PodcastYou have to earn scaleHey friends đEvery founder wants the J-curve â up and to the right, forever. But that chart has a boring flat part at the beginning that most founders try to skip. Thatâs the part where you figure out what actually works, prove it can happen again, and then pour gas on it. Skip it and youâre not scaling a growth engine. Youâre just spending money faster.This week we dig into one of our core frameworks: predictable, repeatable, scalable. In that order. Always in that order. The key question: can you tell the difference...
2026-05-3045 min
Traction Lab PodcastDonât avoid your customers.Hey friends đYou know the pattern.* January: idea.* February: market research.* March: wireframes, logo, landing page.* April: four customer convos. Two said routing is a pain point.Ouch â thatâs just a museum of artifacts nobody bought a ticket to.This week, we break down Time to Customer: the single most important velocity metric for early-stage founders, and the one most likely to make you squirm.Itâs a simple measurement â how long from âI have an ideaâ to âI tested it with a real customerâ...
2026-05-2330 min
Traction Lab PodcastAre you pivoting or just stacking assumptions?Hey friends đHereâs what a pivot is not: changing your messaging, tweaking your pricing, or trying a new ad channel.Itâs also not torching the company and starting over.A pivot is what happens when data invalidates a core assumption â and there are really only three categories worth changing: your audience, your product, or how you distribute and capture value.Thatâs the framework this week. We map the three pivot categories, explain how the 10 named pivot types actually fit inside them, and then do what we do â put the theory th...
2026-05-1839 min
Traction Lab PodcastClean your pipeline: polite nos vs real yesesHey friends đYouâve got 22 prospects in the pipeline. Eight firms said theyâll start after tax season. Five want a follow-up next quarter. Three need a case study first. And youâre feeling really good about it.You shouldnât.âSounds greatâ isnât a yes â itâs a soft no with a future date attached. The say-do gap is real, and most founders are snorting hopium instead of closing it. This week, Cameron and JDM dig into the TEAM Framework: Time, Effort, Access, Money. Itâs one of Traction Labâs most-used tools, built sp...
2026-05-1233 min
Traction Lab PodcastHow we evaluate tractionHey friends đSix paying customers. $4,800 MRR. The founder already knows which two to discount. Same evidence. Cameron gives it an 8. JDM gives it a 6. Thatâs the conversation the Strength of Evidence Matrix is built for.This week, we dig into the Strength of Evidence Matrix â one of the core Traction Lab tools. It evaluates your traction on two axes: how robust is the signal (from interest to intent), and how independent is the source (from affiliated to cold). Most founders count their evidence. This framework grades it â and most of the time, the grade is a lot...
2026-05-0238 min
Traction Lab PodcastWeekly AMA: what investors actually needHey friends đYouâve had the good conversations. Coffee chats that ended with âthis is really interesting.â Followers who DM you to say they canât wait. And when you go to investors, they pass.Because interest and evidence are two completely different things.This week, JDM and Cameron are joined by Nikki Sims â operator, VC fund veteran, and someone whoâs actually seen what happens when founders confuse the two. In a special format, we invited founders from the Traction Lab Venture School to join us on the livestream to ask their questions.
2026-04-291h 11
Traction Lab PodcastThis TAM is just a snort of hopiumHey friends đYou know the pattern â founder shows up with a deck, flips to the TAM slide, and there it is: $53 billion⌠$67 billion⌠any enormous number with a B at the end. And everyone in the room nods like it means something.It usually doesnât.This week JDM goes solo (Cameronâs out representing the ecosystem and cheering at a pitch competition â weâll forgive him) to dig into one of his all-time founder pet peeves: the TAM.Not the concept â the lazy, hopium-laced, percentage-game version that shows up in almost every pitch...
2026-04-2530 min
Traction Lab PodcastDo your investor updates secretly suck?Hey friends đYouâve seen the email before:Subject: âHuge month!!âBody: 10,000 users, engagement through the roof, three new features shipped, featured in a newsletter. No revenue. No retention breakdown. No ask. And somehow, you think thatâs an investor update.This week, JDM and Cameron break down what investor updates are actually for â and why the founders sending the flashiest ones are often the ones with the least to show.A good update isnât a highlight reel. Itâs a signal:* Hereâs the one metric that matters...
2026-04-1842 min
Traction Lab PodcastWhen your best customer is also your biggest threatHey friends đYouâve got 43 customers using your product for free, a pilot converting at 4 out of 11, and a franchisor who just announced theyâre building your product themselvesâfor free.This weekâs office hours was a live collision of founders at very different stages, all running into the same underlying problem: theyâre optimizing for the wrong thing at the wrong time.JDM and Cameron tackle five questions live from YouTube and LinkedIn:* a funeral home consolidator mid-pricing negotiation* a B2C wellness app chasing a launch before knowin...
2026-04-1648 min
Traction Lab PodcastFounders hear what they want to hearHey friends đYouâve heard the feedback. You nodded along. You maybe even wrote some of it down. But are you actually listening â or are you running it through a filter that was already biased toward your conclusion?This week, we got nerdy about the cognitive machinery that causes smart founders to ignore the data right in front of them: confirmation bias, motivated reasoning, and cognitive dissonance. Three overlapping traps that compound each other in ways thatâll genuinely make your skin crawl once you see it.The uncomfortable part is that your brain run...
2026-04-0458 min
Traction Lab PodcastAMA: When your customers wonât pay, the problem isnât the priceHey friends đWelcome to our weekly AMA! Every Friday, we go live on YouTube and LinkedIn to answer real questions from founders at every stage. Weâre now adding that to this podcast feed every Wednesday so you can catch it wherever you listen.This week, we dug into four questions that each hit a different flavor of the same core problem: are you solving the right job for the right person?When your market feels price-sensitive, the move isnât to race to the bottomâitâs to find the 24 people who did pay and...
2026-04-0246 min
Traction Lab PodcastYour MVP isn't testing anythingHey friends đMinimum Viable Product. Three words every founder knows, and almost nobody uses correctly. The âVâ isnât about whether the product existsâitâs about whether you can capture value back. Whether the market will actually pay. Whether youâre testing the riskiest assumption sitting between you and a working business model. Build without that framing, and youâre just... building. Optimizing something that may never have a buyer.This week, Cameronâs recording from a hotel room in Vegas (yes, reallyâthereâs a marathon involved), and we dig into what an MVP actually is, why th...
2026-03-2844 min
Traction Lab PodcastâNobodyâs doing thisâ is not a competitive advantageYouâve heard it. Maybe youâve said it. âNobodyâs doing this.â It feels like confidence. It sounds like vision. To every investor and advisor in the room, itâs a đŠ so bright it practically glows.This week, JDM and Cameron break down why âwe have no competitorsâ is almost always wrong â and what founders are usually trying to say when they use it. There are shadow competitors (hint: spreadsheets count), empty rooms that signal nobody cares, and then thereâs the differentiation case that founders actually mean but fumble on delivery. Learn the difference, and youâll stop losing cred...
2026-03-0836 min
Traction Lab Podcastđ§ When fundraising, is bigger better?đ¨ NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Kicks off March 23rd. Only 20 spots. You in?Hey friends đItâs almost a clichĂŠ. Some VC tells you to âgo biggerâ on your fundraise, another investor says to keep it small, and youâre stuck in the middle.So in this episode, we tackle one of the most confusing decisions founders face: how much money should you actually raise? We break down the false dichotomy of âgo big or g...
2026-02-2852 min
Traction Lab PodcastIs it a deal or a death trap?đ¨ NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Our first cohort kicks off on March 23rd, and spots are limited. Learn more âHey friends đEver had a big enterprise prospect come knocking and suddenly your entire startup strategy is up for debate?Yeah, we see this all the timeâŚSo this week weâre tackling the seductive allure of enterprise deals. You know the onesâbig logos, bigger contract values, and that intoxicating f...
2026-02-2141 min
Traction Lab PodcastPivot, persevere, or pack it in?Hey friends đWeâre coming up on 75 episodes (yes, weâre calling that a win), and this week weâre tackling the decision every founder faces: should you pivot, persevere, or pack it in?Itâs easy to confuse âhasnât worked yetâ with ânever going to work.â But the difference between those two things is where smart founders separate themselves from the pack.We break down the evidence-based framework for making these calls. Not the hustle culture ânever quitâ nonsense, and not the âfail fastâ hand-waving either.The real question is when should you go all in...
2026-02-1450 min
Traction Lab PodcastFounder mode vs delegation theaterHey friends đThis week weâre tackling one of the hairiest questions in early-stage startups: when do you stop doing everything yourself?JDMâs calling in from 30,000 feet (but not really), and we dove deep into the psychology behind premature delegation. You know the pattern: founder gets scared of sales calls, hires a âhead of salesâ at 28 customers, then wonders why growth stalls.We break down the progression from founder-only â founder-led â founderless work. And⌠most jobs need to stay in founder mode WAY longer than you think. Because youâre not just selling or buildingâyouâre...
2026-02-0740 min
Traction Lab PodcastAre you building a business, or just buying customers?Hey friends đThis week weâre tackling something we see constantly in pitch decks: impressive growth charts that hide their broken unit economics.We dive into the real math behind customer acquisition cost (CAC), lifetime value (LTV), and payback periodsâand why your revenue numbers might be hiding a ticking time bomb.Our core question: If you stopped acquiring customers tomorrow, would your existing customers actually pay back what you spent to get them? Or are you just scaling debt?We break down three real scenarios (okay, realistically contrived):* A coffe...
2026-01-3149 min
Traction Lab PodcastBurn rate, run rate, and founders failsHey friends đThis week weâre tackling something every founder obsesses over but few actually understand: burn rate and runway. But weâre going way deeper than just how many months you have left.Runway isnât just a countdown clock. Itâs actually about what youâre buying with every dollar you burn. Are you learning? Growing? Building infrastructure that matters? Or just... burning to feel productive?The episode gets real when we throw down three startup scenarios and rate them on our conviction scale. Oneâs spending $85K/month with only $18K...
2026-01-2647 min
Traction Lab PodcastAhhh! Scope creep!Hey friends đEver had a customer ask for a feature and felt that immediate pressure to say yes?This week, weâre tackling something every founder faces: the difference between scope creep disguised as customer validation, and high-conviction feature development.We break down why customer requests arenât always worth building, even when they come from your biggest accounts.The stakes?Itâs not just wasted time and moneyâyouâre building technical debt that turns your nimble pirate ship into a slow-moving container ship. Every feature you add based on weak...
2026-01-1737 min
Traction Lab PodcastBut who signs the check tho?Hey friends đWeâre kicking off 2026 with a reality check that could save you months of wasted effort: getting amazing feedback from users means nothing if they canât sign the check.In this episode, we dive into the critical difference between users (who love your product) and economic buyers (who actually pay for it). This is where most B2B founders burn precious timeârunning pilots with enthusiastic users while completely missing the person who controls the budget.We break down the ecosystem of pain and why the person using your solution might exp...
2026-01-1036 min
Traction Lab PodcastWhy most marketplaces dieHey friends đCan you believe this is our last episode before 2026?(We feel like weâre aging in dog years over here.)Since everyoneâs buying gifts on marketplaces right now, we figuredâwhy not talk about the business of marketplaces? Specifically, the #1 killer of early-stage marketplace startups: lack of liquidity.This is what most founders miss: a marketplace only exists to make transactions more efficient. Thatâs it. If you donât have buyers and sellers who actually want to do business together, thereâs nothing to optimize.No efficiency...
2025-12-2024 min
Traction Lab PodcastWhatâs your time to customer?Hey friends đThis week weâre diving into the metric that separates high-conviction founders from everyone else: time-to-customer (TTC).Most startups die slow deaths because theyâre testing the wrong things at the wrong time.* They spend 12 weeks building a marketplace platform when they could validate demand in 12 days.* They build elaborate paywalls when a simple conversation would tell them if anyone will pay.We break down why TTC is really about the pace of learning: the faster you get validated data back from actual humans willing to part with ac...
2025-12-1342 min
Traction Lab PodcastFrom low conviction to high convictionHey friends đWeâre back from our turkey coma with a high-stakes game that every founder needs to understand: what does high conviction actually look like?In this episode, we break down the framework we use at Traction Lab to separate startups that are actually working from those just spinning their wheels. Weâre talking clear economic buyers, urgent problems, evidence over assumptions, and the willingness to kill your darlings when the data tells you to.Then we put our money where our mouth is by rating three contrived examples liveâfrom a Slack sum...
2025-12-0933 min
Traction Lab PodcastLive Q&A at GEW!Hey friends đThis week weâre coming to you live from Global Entrepreneurship Week, and weâve got some news - weâre officially the Traction Lab Podcast now! After counting eight different brands between us (yeah, we know), weâre consolidating everything under one roof.We dive into the biggest mistake we see founders make: perfectionism. Honestly⌠if youâre asking yourself âis this good enough?â the answer is almost always yes... for the next step at least. The real questions are: good enough for who, and good enough for what?Cameron walks us through th...
2025-12-011h 05
Traction Lab PodcastAssumptions make an ass...Hey friends đWeâre going deep on something thatâs probably killing your startup right now: untested assumptions.Fresh off workshops with David Bland and our GrowTECH Fest session, weâre breaking down the assumption-to-evidence cycle that separates fundable startups from wishful thinking.Hereâs what you need to know: A startup is literally just an organization searching for a business model. And this cycleâidentify, define, design, measure, decide, repeatâIS that search. Master this, and youâve cracked the code on what actually determines startup success.We walk through three real-world...
2025-11-0838 min
Traction Lab PodcastMotion vs tractionHey friends đThis week weâre tackling something we see constantly: founders confusing motion with traction. You know the patternâyouâre âcrazy busyâ but somehow not making any real progress.We dive into what JDM calls âprocrastivityâ (productivity + procrastination), where youâre doing things that feel productive but are actually just clever ways to avoid the scary work that actually matters. Think: rebuilding your onboarding flow before anyoneâs even used it, or spending a week redoing your pitch deck because one advisor said it needs to âpop more.âHereâs the reality check: Your startup...
2025-10-2531 min
Traction Lab PodcastTAM I wrong?Hey friends đEver see a startup pitch with a â$120 billion TAMâ and think... wait, what? This week weâre diving deep into Total Addressable Market calculations and why most founders get them hilariously wrong.We break down the difference between top-down TAMs (âif we just get 1% of this massive market...â) and bottom-up approaches that actually mean something. From college fridge rentals claiming 50% market capture to legal platforms confusing their customersâ TAM with their own, we rate some truly wild examples.Key insight: Your TAM should be the market youâre actually playing in, not your customer...
2025-10-1133 min
Traction Lab PodcastFounder's pie or founders crumbleHey friends đEver wondered why investors ghost you after seeing your cap table? This episode might have the answer.We dive into the messy world of founder equity splits and why most of them are recipe for disaster. From the CEO hoarding 60% while the CTO builds everything, to the âfairâ 50-50 splits that avoid hard conversations, to advisors walking away with 15% for making a few intros.Key insight: âEquity is about future value, not past valueâ - and most founders get this backwards.We break down:* Why contribution-based splits beat âvibes...
2025-09-2927 min
Traction Lab PodcastWell, that escalated quickly!Hey friends đEver catch yourself making massive moves based on tiny evidence?Yeah, we've all been there.This week we dive into the classic founder trap: escalating way too quickly on way too little evidence, from hiring three engineers because "investors said we need a mobile app" to dropping $25K on PR before you even launch (ouch).We break down why startups can't afford awareness campaigns, when founders absolutely must stay in sales mode, and how to spot the difference between a logical next step and a delusional leap.Key...
2025-09-2031 min
Traction Lab PodcastYour retention problem... is actually an acquisition problemHey friends đYour retention problem might not be a retention problem at all.This week, we dig into why founders obsess over keeping users who were never the right fit to begin with. Through three real-world scenarios, we explore how viral TikToks and fluffy pilot programs can mask fundamental acquisition and positioning issues.We dive into the parent app trap, the chamber of commerce pilot problem, and why "educating customers" is usually founder-speak for "our product isn't valuable to them."Key insight: Before you redesign your onboarding flow or add more AI...
2025-09-1326 min
Traction Lab PodcastLOI... or just a lie?Hey friends đMost founders think landing an LOI or pilot automatically equals traction. Spoiler alert: it usually doesn't.In this episode, we break down the difference between real evidence and validation theater. We dive into what makes an LOI actually worth something (hint: it's not the logo on your slide), why unpaid pilots are often just expensive consulting gigs, and how to front-load your sales process instead of kicking the can down the road.Then we play "LOI or Lie?" â rating real examples from zero (pure vibes) to ten (shut up and t...
2025-09-1235 min
Traction Lab PodcastLess Canva, more data!Founders love to sweat over pitch decks, but investors donât fund gradient backgrounds or perfectly kerned fontsâthey fund evidence.In this episode, JDM and Cam rip into the startup habit of treating slides like mood boards instead of proof of progress. They introduce the idea of the âvalidation stackââreplacing pitch deck fluff with experiments, traction, and testable evidenceâand play their favorite game of sniffing out whether common slide claims are legit validation or just polished BS.In This Episode* Why âslide deckâ energy kills momentum (and what a stack deck should look...
2025-08-2326 min
Traction Lab PodcastBackable or Baffling?Founders love to polish their pitch decks, but sometimes all that shine is just⌠baffling. In this episode, JDM and Cam dig into the difference between an investment story that gets funded and one that just gets eye-rolls. Your investor narrative isnât about runway math, vibes, or brand awareness â itâs about evidence, milestones, and a credible path to ROI.To make the point, they play a spicy round of Backable or Baffling, roasting real startup âasksâ and debating whether theyâd fund, fix, or flee.In This Episode* Why investor stori...
2025-08-1817 min
Traction Lab PodcastCleanup on slide 5!Itâs our 50th episode â so first, thank you for listening, sharing, and occasionally heckling from the sidelines. To celebrate, weâre tackling one of the most common founder slip-ups: mistaking a shiny pitch deck for a solid business model. Investors rarely pass because of your storytelling â they pass because slide 5 reveals you donât actually have the goods.In this milestone episode, JDM and Cam roast a selection of bad slides, then show how to âclean them upâ by grounding them in evidence instead of ego. Along the way, they unpack the Startup Core â the four critical busines...
2025-08-0938 min
Traction Lab PodcastAssumptions make traction-holesIn this episode, Cam and JDM trade the janitor-closet acoustics for a real-deal recording studio (thanks, Urban Hive!) to talk about one of the most expensive mistakes in startup land: skipping validation and building an entire house of cards on untested assumptions. They dig into how founders unintentionally build traction holesâbig craters of activity that look like progress but collapse under scrutinyâand how to avoid falling into one.Using three real-world startup examples, they illustrate how teams often focus on the wrong milestonesâpolishing dashboards, obsessing over engagement metrics, or outsourcing salesâbefore theyâve validated...
2025-08-0226 min
Traction Lab PodcastSetting money on fire and looking busy doing itSome founders raise money. Others raise blood pressure.In this episode, JDM and Cam broadcast from a studio so fancy it practically screams âseries B energyâ â but donât let the sound panels fool you.This oneâs all about pre-seed mistakes.Specifically, the seductive trap of looking busy instead of learning. Think: new logos, onboarding flows, full-blown rebrands, and Product Hunt launches no one asked for.To drive it home, they play a spicy round of Money or Momentum?, analyzing founder updates for real progress vs. very expensive wheel-spinning. If youâve eve...
2025-07-2636 min
Traction Lab PodcastAll Roads Lead to DistributionIf a startup launches in the woods and no oneâs around to hear it⌠did it ever even exist?In this episode, JDM and Cam throw some serious shade at the myth of âbuild it and they will comeâ and make the case that nothing â literally nothing â matters if you donât have a way to get in front of real customers.This isnât just about launching. Itâs about building a repeatable, scalable, and evidence-backed channel strategy â before your runway runs out and youâre left pitching to investors with nothing but vibes and screenshots...
2025-07-1923 min
Traction Lab PodcastWhat a horse show!Nothing like fireworks, relighting fountains, and a dressage competition to get you thinking about your startup pipeline!In this episode, JDM and Cam dive into one of the most dangerous founder delusions: a sales pipeline full of polite maybes, false positives, and fantasyland follow-ups. Just because someone said âcircle back next quarterâ doesnât mean theyâre going to pay you next quarterâor ever.To make it painfully obvious, the crew plays a round of Pipeline Poison, evaluating five pre-PMF startup sales leads across B2B, B2C, and B2G. If youâve ever over-en...
2025-07-1331 min
Traction Lab PodcastService-as-a-SoftwareThis week, JDM and Cam unpack the sneaky trap of building custom solutions for every pilot customer and slapping a UI on top.The result?A startup that looks scalable on the outside but cries into its roadmap every night.To illustrate the difference between scalable platforms and barely-automated service businesses, the guys introduce a new game: Platform or Project? Also known (unofficially) as âSaaS or SaaSquatch,â this game is our attempt to expose founders building âcustom-for-every-clientâ Frankenstein products⌠and maybe hurt a few feelings along the way.In This Episode* The...
2025-07-0532 min
Traction Lab PodcastCool Story⌠but What Did You Learn?Founders love a good origin story. So do we â until that story ends in, âand then⌠nothing happened.âIn this episode, JDM and Cam play a game where they evaluate startup anecdotes with one simple question: did you actually learn anything?They hosts take three real startup scenarios â full of MVPs, waitlists, Chrome extensions, and warm fuzzies â and rate each one based on whether the founder actually got a usable insight. Along the way, they uncover the hidden traps of vanity learning, founder fear, and âprocrastivityâ.Also: the phrase âStartup Catfishingâ makes an unscheduled cameo.
2025-06-2830 min
Traction Lab PodcastValidation vs VibesStartup founders love to claim theyâve validated their idea â but did they run a real experiment, or just post on Product Hunt and call it proof?In this episode, JDM and Cam play a few rounds of âValidation or Vibes,â rating three common startup claims on a scale from 0 (pure vibes) to 10 (solid validation).Spoiler: nobody makes it past a 5, and one poor pilot gets dunked on so hard we nearly rename the show Churn Theater.In classic Traction Lab fashion, the guys donât just roast the claims â they also propose better exper...
2025-06-2031 min
Traction Lab PodcastFuel, or fool?Every founder wants to pour fuel on the fireâbut what if your startupâs âengineâ is actually a leaky bucket duct-taped to a lawnmower?In this episode, JDM and Cameron unpack the seductive myth that early traction equals readiness to scale, and why raising money too soon often leads to burning cash and good will in equal measure.Instead of celebrating vague signs of growth, they roast three startup pitches with solid-sounding topline numbers⌠and funnel stories that fall apart faster than a no-code MVP on launch day.Along the way, they dish out s...
2025-06-1338 min
Traction Lab PodcastOvercoming sales objectionsThink your early sales rejections are just âobjections to overcomeâ? Yikes!This week, JDM and Cam tackle the most seductive lies founders tell themselves when prospective customers say things like âcircle back in six monthsâ or âwe already have a tool.âSpoiler: these arenât sales objections â theyâre data points from a universe that doesnât care about your pitch deck.Instead of smoothing over hesitation with discounts and delusion, the guys explore how to interpret these signals through the lens of discovery â not desperation â and why trying to âcloseâ before youâve validated anything is the f...
2025-06-0445 min
Traction Lab PodcastAI will fix it!Will AI fix your startup? Only if your real problem is a lack of buzzwords.In this episode, JDM and Cameron take on the all-too-common delusion that slapping AI on your pitch deck is a business model.Spoiler: itâs not.Join the guys as they roast three very 2025 startup ideas â each wielding AI like a glowstick in a boardroom â and assign each one a âDelusion Scoreâ on a scale from âsurprisingly solidâ to âshould be illegal in several markets.âPlus:* When AI actually creates customer value â and when itâs just cover for...
2025-05-2835 min
Traction Lab PodcastThe Price is Right!Pricing isnât just a number â itâs a strategic weapon.In this episode of Zero to Traction, JDM and Cameron play The Price is Right (or⌠very wrong), evaluating real startup pricing strategies and founder justifications. Spoiler: some of them are so bad we want to Venmo the founders $20 just to stop.* Why freemium often means âfree regret, no revenueâ* When your pricing signals valueâand when it screams âfeature, not a startupâ* The dangers of founder insecurity disguised as âprice accessibilityâ* What happens when you copy your competitorâs pricing b...
2025-05-2134 min
Traction Lab PodcastScalable, or sketchy?Some startup growth theories are a work of art. Others are a crime scene. This week on Zero to Traction, JDM, Cameron, and Cass put startup expansion plans under the microscope in Scalable, or Sketchy, where growth loops either pass the test â or spiral into oblivion.â
What real growth theory looks like (and what investors are actually looking for)â
Why âweâll figure out premium laterâ is startup Russian rouletteâ
The truth about pirate metrics and how to use them to pressure-test your growth modelâ
Three common startup growth theories examined: the freemium fly...
2025-05-1421 min
Traction Lab PodcastWhy Now, or Why Bother?Some founders ride the wave. Others scream âsurfâs up!â in a parking lot. This week, JDM and Cam play a game of Why Now, or Why Bother? and put a few timing claims on trial.â
What makes market timing a legit advantage (and what absolutely doesnât)â
The difference between early and too earlyâ
Real timing signals vs. startup astrologyâ
Five real-life startup timing claimsâanalyzed, roasted, and (occasionally) redeemedâ
Why Gen Z burnout, Shopify plugins, and blockchain Airbnbs donât always mean ânowâs the timeâAlso: Cam questions the la...
2025-05-0730 min
Traction Lab PodcastReasonable ask, or fantasy land?Not every founder ask is created equal â and in this episode, JDM, Cameron, and Cass go full Judge Dredd on a series of startup scenarios.Itâs time to play: Reasonable Ask, or Fantasy Land?â
How to tell if your fundraising ask is realistic or just vibes and a dreamâ
Why âmore moneyâ is not automatically âbetter moneyââ
How bad milestone planning sabotages your future funding roundsâ
Why B2C freemium + no paying users = đŠđŠđŠâ
How to create a realistic friends and family raise that actually moves you forwardAlso: JDM brings...
2025-04-3034 min
Traction Lab PodcastMinimum Viable... Please!Founders love to say âMVP,â but too often they mean âMaximally Vague Product.â In this episode of Zero to Traction, JDM, Cameron, and Cass roast some real-ish MVP attempts in a game weâre calling Minimum Viable⌠Please!, where startups build too much, validate too little, and get gently (okay, not-so-gently) corrected.â
Why most MVPs are overbuilt bundles of assumption spaghettiâ
The key differences between discovery, validation, and creationâ
What a real MVP looks like (hint: itâs not fully designed with Stripe integration)â
How to test switching behavior without shipping an entire damn platfor...
2025-04-2321 min
Traction Lab PodcastGo-to-Market⌠or Go-to-Bed?Some go-to-market slides make investors lean in. Others make them fall asleep faster than a warm chamomile tea. In this episode of Zero to Traction, JDM, Cameron, and Cass rip into some fake-but-way-too-realistic GTM slides and play the game: Go-to-Market⌠or Go-to-Bed?â
What makes a go-to-market slide instantly cringe-worthyâ
The difference between channels and strategy (please, for the love of traction)â
How to avoid founder delusion, slide bloat, and the awareness trapâ
Three real-time breakdowns of GTM slides: the good, the bad, and the Kombucha-coreâ
Why âlaunch and growthâ shouldnât be on...
2025-04-1626 min
Traction Lab PodcastFunnel fail makeoversIn this episode of Zero to Traction, JDM, Cameron, and Cass tackle the legendary Pirate Metrics (AARRR!) and turn real-world funnel fails into actionable fixes.â
What Pirate Metrics actually areâand why you keep mixing up âactivationâ and âacquisitionââ
4 real funnel fails and how to fix them like a bossâ
How to diagnose where your funnel is leaking users (and money)â
Why a great value prop still fails if your landing page smells like broken dreamsâ
What to do when your freemium users love youâjust not enough to pay youAlso: Ca...
2025-04-1235 min
Traction Lab PodcastFrom Cringe to ClarityWelcome to the startup roast you didnât know you needed. In this very special episode, JDM, Cameron, and Cass go full Gordon Ramsay on your worst elevator pitches, tagline jargon, and âAI-powered synergistic wellness disruptionâ nonsense. Thatâs right: weâre taking your cringe and turning it into clarity.â
Why your buzzword salad isnât fooling anyone (especially investors)â
The difference between clarity and curation in your pitchâ
A live breakdown of 5 gloriously terrible startup taglinesâ
Cassâs backchannel pipeline into the Buzzword Industrial Complexâ˘â
What Uber sounds like if you describe it li...
2025-04-0825 min
Traction Lab PodcastMirror, Mirror, on the WallYouâve got metrics. Shiny ones. Impressive ones. But are they actually telling you anything⌠real?In this episode of Zero to Traction, JDM, Cameron, and your favorite digital co-host Cass step in front of the proverbial mirror to judge whether your startup metrics are reflecting actual progress â or just flattering delusions dressed up in glitter glue.â
When is a waitlist a sign of tractionâand when is it just 3,000 email addresses and a dream?â
Why a Product Hunt launch might be less traction and more theaterâ
What enterprise MOUs really say (and donât...
2025-03-2622 min
Traction Lab PodcastThe "hype or hypothesis" editionHype is fun, but hypotheses get results. In this episode, Zero to Traction tackles the crucial difference between startup optimism and actual, testable assumptions. Hosts Josh David Miller (JDM) and Cameron Law break down how to turn your assumptions into actionable hypotheses, run meaningful experiments, and avoid the trap of just âseeing what happens.ââ
Why hype alone wonât get you funded (or customers)â
The three must-have elements of a real hypothesisâ
Why testing too many things at once is the startup equivalent of astrologyâ
How to set realistic, falsifiable targets for your exper...
2025-03-1918 min
Traction Lab PodcastThe "traction or distraction" editionTractionâitâs the holy grail of startups, but what is it, really? More importantly, what isnât it? In this episode, Josh David Miller (JDM) and Cameron Law dive into the nitty-gritty of what traction actually means for startups.They break down why founders often mistake distractions for traction, how traction evolves through the startup lifecycle, and what investors are really looking for when they ask, âSo⌠do you have traction?âYouâll hear:â
Why sales alone arenât the ultimate proof of traction (gasp!)â
The Ladder of Evidenceâhow to proportion effort t...
2025-03-1236 min
Traction Lab PodcastThe âsnarkyâ editionIn this unusually snarky episode of Zero to Traction, Cam and JDM dive into five signs that your startup idea⌠might be garbage. They address common pitfalls such as overestimating the market size, the dangers of comparing your idea to âUber for X,â and why verbal confirmations of interest arenât enough. The episode also explores the importance of understanding your target market and ensuring genuine customer traction.As always, the guys end with some frivolous thoughts. Cameron becomes an NBA conspiracy theorist (but he swears he didnât get it off Reddit), and JDM recommends a Netflix sh...
2025-03-0633 min
Traction Lab PodcastThe âAre You Doing Reps or Just Posing?â EditionThis week, JDM and Cam are exploring the concepts of high-value versus low-value work, focusing on the importance of âdoing repsâ â that is, running meaningful experiments and gathering data to drive real progress.They also delve into how startup founders can avoid simply âposingâ by making sure their actions are grounded in solid evidence. The episode includes insightful analogies from fitness and sports, emphasizing the importance of building a solid foundation before attempting to scale.And, as always, the guys end with some light-hearted frivolity:* Cam shares the insights you can gleam from his 2025 S...
2025-02-2133 min
Traction Lab PodcastThe "if Maslow had a startup" editionZero to Traction is BACK, baby! JDM and Cameron Law are kicking off 2025 with a sassy bang (maybe thatâs not the best phraseâŚ). After a two-week hiatus, theyâre diving headfirst into the gladiator pit of startup fundraising with the golden pyramid of pitching.(And a geeky reference to American psychologist Abraham Maslow)The goal of the hierarchy? Help you align your pitch with what investors actually care about (spoiler alert: itâs not just hockey-stick charts and buzzwords). They break down the essentials of nailing your business fundamentals, refining your communication, andâletâs be realâpo...
2025-01-2232 min
Traction Lab PodcastThe "we promise this isn't a sales pitch" editionThis week on Zero to Traction, JDM and Cameron are diving deep into the startup trenches with their latest program, the Traction Lab.If youâve ever felt like the seed-stage support scene is more âsink or swimâ than âhereâs a life raft,â this episode is for you. They unpack how the Traction Lab isnât just another program but a partnership-driven journey to get startups across that elusive investment-readiness finish line. With milestone-based progression, iterative validation (translation: test, tweak, repeat), and a heavy dose of investor-readiness bootcamp vibes, this oneâs all about turning your startup dreams i...
2025-01-0140 min
Traction Lab PodcastThe " funding is # 1 on my Christmas list" editionđď¸ Welcome back to the holiday edition of Zero to Traction.Fresh off a marathon and a bout of illness, Cameron joins JDM to dive deep into the all-important topic of funding, and asks, should venture capital really be at the top item on your Christmas wish list? đ¤We start by exploring alternative funding methods â there are only eight ways to get money, after all (including some shady ones we definitely donât recommend), then provide some sneaky tips on utilizing consulting work, pivoting when funding falls through, and more.Of course, we end the show as...
2024-12-2423 min
Traction Lab PodcastThe âinvestor relations tightropeâ edition | Dec 18th, 2024Strap in! In this episode of Zero to Traction, JDM and Cameron get some adult supervision. To help them tiptoe across the perilous tightrope of investor relations, they are joined by Brooke Borseth from Moneta Ventures, who brings wisdom and wit to their torpor and timidity.This week, weâre going to pull back the curtain to reveal why your âgroundbreakingâ pitch deck is gathering more dust than dollars. Weâre breaking down the art (and occasional tragic comedy) of the difference between pitching and presenting.Weâll roast those financial projections you call âconservativeâ, roll our eyes...
2024-12-1847 min
Traction Lab PodcastThe "can AI replace us as hosts?" editionItâs after GEW, itâs Thanksgiving week, and the guys are tired, so instead of taxing their brains trying to come up with a good topic, JDM and Cameron shirk their duties as hosts invite a new co-host into the studio â Anthropicâs Claude AI!In this episode of Zero to Traction, they explore 5 of the most unexpected and least talked about problems that early-stage founders face. With the help of their âAI co-hostâ Claude, they delve into various challenges:* Momentum Erosion Syndrome* Psychological Debt* Startup Market Misalignment* Co-Founder R...
2024-11-2745 min
Traction Lab PodcastThe "screw it, we'll do it live!" editionIn this episode, JDM and Cameron host a live âask us anythingâ recording of the Zero to Traction podcast during Global Entrepreneurship Week.They kick off by reflecting on the intense mentor sprint the room just wrapped up, and dive deep into the role of feedback for entrepreneurs. The duo discusses the importance of connecting founders with resources, building thriving communities, and the significance of innovation accounting for startups.They also touch on how they transitioned and adapted their podcast format, the value of real customer engagement, and share insights into balancing immediate actions with long...
2024-11-2552 min
Traction Lab PodcastThe "pack it up, pivot, or persevere" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss the critical topic of defining milestones in early-stage startups.They explore why milestones are essential, how they guide efforts, impact decisions, and help avoid wandering aimlessly. The guys cover actionable metrics versus vanity metrics, innovation accounting, and how to decide when to pack it up, pivot, or persevere.Also! Cameron gives a sneak peek into the upcoming events for Global Entrepreneurship Week in Sacramento.For frivolity, Cameron shares his shoe trouble, and JDM bemoans broken appliances. Itâs more interesting th...
2024-11-1239 min
Traction Lab PodcastThe "price is right" editionIn this episode of Zero to Traction, JDM and Cameron dive deep into the intricacies of business models.They explore the importance of understanding who your customer is and the value you provide, breaking down complex concepts into the four key questions of a business model: Who, What, How, and Why.Featuring a detailed discussion on pricing models and the 'Razors and Blades' business model pattern, the guys provide valuable insight into leveraging established business model patterns to create scalable companies. They also touch upon the significance of clear communication in pitch decks, and conclude...
2024-11-0534 min
Traction Lab PodcastThe "kind of capital you didn't know you needed" editionIn this episode of Zero to Traction, Cameron and JDM dive into the crucial importance of relationships and the concept of âsocial capitalâ for first-time founders.They explore how to navigate the intricate web of resources, mentors, advisors, investors, and other key players in the entrepreneurial ecosystem. Along the way, they provide valuable insights on building trust, leveraging connections effectively, and making the most out of networking opportunities.As always, the guys conclude with frivolous thoughts â Cameron is excited for the new Sacramento Kings season, and JDM has thoughts on fidget toys! This i...
2024-10-3033 min
Traction Lab PodcastThe "we made up our own market" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss the importance of understanding the competitive landscape for startups â and the biggest competition mistakes founders make during the pitch.They address the common pitfalls founders face, such as not identifying competitors, underestimating competition, and entering non-existent markets.The guys emphasize the need for startups to articulate their differentiators clearly and understand their customersâ pain points. They also explore how a thorough competitive analysis ties into other business model components, like customer personas, market timing, and go-to-market, TAM, and more.Th...
2024-10-0833 min
Traction Lab PodcastThe "your pitch is stories all the way down" editionDiscover why knowing your audience and intent is crucial, and explore different storytelling techniques â from customer personas to traction milestones â that can make your pitch compelling.Whether you're navigating your first funding round or simply curious about startup narratives, weâre dropping the truth on why stories matter â and how to leverage them in your own pitch.Plus, frivolity!* Cameron shares interesting trivia from the Freedom Trail* JDM digs into some troubling news from a local aquarium.Zero to Traction is a podcast about how first-time founders create companies that sca...
2024-09-1738 min
Traction Lab PodcastYou're invited to the Startup Challenge!Cameron and JDM have dropped a few mentions over the last few weeks to an upcoming event called the Startup Challenge, a weekend-long competition where participants learn startups by doing startups. JDM wanted to take 5 minutes to tell you about it.Learn more & registerâWeâll be back in your feed later this week for our regularly scheduled episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com
2024-09-1604 min
Traction Lab PodcastThe "with nothing but your wits and AI" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss essential strategies for first-time founders to scale their startups, emphasizing the importance of building a competent team.Recorded live at the Carlson Center at Sacramento State, the guys share insights into the significance of founder-market fit, team dynamics, and advisory boards in attracting investors and gaining traction.And then, plot twist!They move on to explore the integration of AI tools like ChatGPT to facilitate various startup tasks, from customer discovery to rapid prototyping. They argue that AI, when used...
2024-09-1036 min
Traction Lab PodcastThe "your pitch is not your business" editionIn this episode of the Zero to Traction podcast, co-hosts JDM and Cameron discuss the common misconception among first-time founders that a great pitch deck equates to a great business.It's time for hot takes and full-on rants, friends! JDM and Cameron are on the warpath â your pitch doesn't matter as much as you think it does. So let's talk about what actually matters.They emphasize that while a pitch deck is a tool, it should not be the primary focus. Instead, founders should concentrate on creating a solid business.They break down th...
2024-09-0636 min
Traction Lab PodcastThe "rumors of our death have been greatly exaggerated" edition!In this episode of the Zero to Traction podcast, co-hosts Josh David Miller (JDM) and Cameron Law return to discuss a rarely highlighted yet crucial concept in the startup world: cycles.They delve into the philosophy of cycles derived from the build, measure, learn loop, focusing on its application in fostering a continuous process of improvement for startups. Through their experiences running the Startup Challenge, they explain how focusing on cycles can lead to better validation of ideas and decision-making.The episode also addresses the importance of proportioning effort to evidence, maintaining a model, and...
2024-08-2732 min
Traction Lab PodcastThe Importance of TeamIn this episode, JDM and Cameron are flying solo to talk about a topic too often given short shrift: team. After all, fully 65% of startups fail due to founder conflicts.Fail. Due to founder conflict.But team is about a lot more than just you and your co-foundersâŚOn todayâs show:* The terrifying stats of how teams kill startups;* How to use team to flip those odds in your favour;* How do you find a cofounder?* How do you distribute equity?* Find a co...
2023-05-111h 11
Traction Lab PodcastExperiments, testing, & traction with Spencer BardsleyOn this weekâs show, JDM and Cameron are joined by guest co-host Spencer Bardsley, serial entrepreneur and founder of Shared Vision, for a deep dive into the why, what, and how of testing and experimentation â and Spencer shares a vulnerable story of nearly losing it all, and how testing could have prevented it.Shared Vision is a software tool that helps content creators and influencers manage the products they recommend in order to maximise their affiliate revenue.Find Spencer on LinkedIn: https://www.linkedin.com/in/sbardsley/On todayâs show:* Wh...
2023-04-261h 00
Traction Lab PodcastCustomers, ecosystems, and the curse of big marketsJoin regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of EcoMap, for a riveting discussion of finding who your customer is.EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day â e.g. startup ecosystems!On todayâs show:* The importance of falling in love with problems, rather than solutions;* How EcoMapâs broad target market is as much of a curse as a blessing;* Ho...
2023-04-121h 07
Traction Lab PodcastStartups 101Hey friends â JDM here đWell, itâs finally arrived!This is the first episode of Zero to Traction, so weâre going to take a few minutes to walk through the ins and outs of startups at the 30k-ft level.Stay tuned for the next episode, where we dive deep into customers and customer discovery with the co-founders of a Baltimore-based startup called EcoMap.Thank you so much for being part of our journey here, and letting us be a smart part of yours.On todayâs show:* Who are...
2023-03-2939 min
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2022-08-1003 min
JDM Web TechnologiesWhat Is 'Use Strict'? What Are Its Advantages?Contact us at JDM Web Technologies for jQuery. JDM developer uses the JavaScript library to develop the web page based on the client's needs. Get more information: https://www.jdmwebtechnologies.com/blog/essential-functions-of-jquery-web-developers-must-know/
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2019-02-1403 min