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Social GeekSocial GeekJack Monson and The Franchise Rock Stars: IFA 2025 PreviewWe're ready for IFA 2025! Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek and Scott Greenberg share tips and advice for the biggest franchising event of the year with host Jack Monson If you haven’t registered yet for IFA 2025, please do so at franchise.org Today’s show is brought to by Hughes, Citrin Cooperman, and Northeast Color. Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.2025-01-2128 minSocial GeekSocial GeekFranchise News Podcast 12.11.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 11, 2024   Thanks to Text Request and Promotex!2024-12-1106 minSocial GeekSocial GeekFranchise News Podcast 12.04.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 4, 2024     Thanks to Text Request and Promotex!  2024-12-0407 minSocial GeekSocial GeekThe Franchise News Podcast with Jack Monson for November 20, 2024The Franchise News Podcast with Jack Monson for November 20, 2024 thoughtleadershipawards franchisethoughtleadership Thanks to Text Request and Promotex!  2024-11-2007 minSocial GeekSocial GeekFranchise News Podcast 11.13.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for November 13, 2024   thoughtleadershipawards franchisethoughtleadership Thanks to Text Request and Promotex!2024-11-1309 minSocial GeekSocial GeekFranchise News Podcast 11.6.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for November 6, 2024   Thanks to Text Request and Promotex!2024-11-0609 minSocial GeekSocial GeekFranchise News Podcast 10.30.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 30, 2024.   Thanks to Text Request and Promotex!2024-10-3010 minSocial GeekSocial GeekFranchise News Podcast 10.23.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 23, 2024   Thanks to Text Request and Promotex. 2024-10-2309 minSocial GeekSocial GeekFranchise News Podcast 10.16.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 16, 2024 thoughtleadershipawards Thanks to Text Request and Promotex.    2024-10-1608 minSocial GeekSocial GeekFranchise News Podcast 10.09.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 9, 2024   Thanks to Text Request and Promotex! franchise #news #podcast2024-10-0909 minSocial GeekSocial GeekFranchise News Podcast 9.25.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 25, 2024     Thanks to Text Request https://www.textrequest.com/2024-09-2507 minSocial GeekSocial GeekFranchise News Podcast 9.18.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 18, 2024   Thanks to Text Request https://www.textrequest.com/  2024-09-1807 minSocial GeekSocial GeekFranchise News Podcast 9.11.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 11, 2024 Thanks to Text Request https://www.textrequest.com/  2024-09-1107 minSocial GeekSocial GeekFranchise News Podcast 9.4.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 4, 2024   Thanks to Text Request https://www.textrequest.com/2024-09-0406 minSocial GeekSocial GeekFranchise News Podcast 8.28.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 28, 2024     Thanks to Text Request and Hughes.   https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-2806 minSocial GeekSocial GeekFranchise News Podcast 8.21.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 21, 2024     Thanks to Text Request and Hughes.   https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-2107 minSocial GeekSocial GeekFranchise News Podcast 8.14.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 14, 2024   Thanks to Text Request and Hughes.     https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-1406 minSocial GeekSocial GeekFranchise News Podcast 8.7.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 7, 2024     Thanks to Text Request and Hughes.     https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-0707 minSocial GeekSocial GeekFranchise News Podcast 7.31.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 31, 2024       Thanks to Text Request and Hughes.        https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-3106 minSocial GeekSocial GeekFranchise News Podcast 7.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 24, 2024   Thanks to Text Request and Hughes. ///// https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-2406 minSocial GeekSocial GeekFranchise News Podcast 7.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 17, 2024   Thanks to Text Request ///// https://www.textrequest.com/2024-07-1706 minSocial GeekSocial GeekFranchise News Podcast 7.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 10, 2024   Thanks to Text Request and Hughes. ///// https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-1006 minSocial GeekSocial GeekFranchise News Podcast 7.03.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 3, 2024   Thanks to Text Request // https://www.textrequest.com/    2024-07-0305 minSocial GeekSocial GeekFranchise News Podcast 6.26.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 26, 2024 Thanks to Text Request https://www.textrequest.com/    2024-06-2607 minSocial GeekSocial GeekFranchise News Podcast 6.19.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 19, 2024   Thanks to Text Request https://www.textrequest.com/  2024-06-1907 minSocial GeekSocial GeekFranchise News Podcast 6.12.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 12, 2024     Thanks to Text Request https://www.textrequest.com/  2024-06-1207 minSocial GeekSocial GeekFranchise News Podcast 5.29.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 29, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-2905 minSocial GeekSocial GeekFranchise News Podcast 5.22.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 22, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-2206 minSocial GeekSocial GeekFranchise News Podcast 5.15.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 15, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-1509 minSocial GeekSocial GeekFranchise News Podcast 5.8.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 8, 2024    Thanks to The Brand Amplifier and Text Request -----------    https://www.textrequest.com/       https://www.brandamplifier.io/2024-05-0808 minSocial GeekSocial GeekFranchise News Podcast 5.1.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 1, 2024     Thanks to The Brand Amplifier and Text Request      https://www.textrequest.com/     https://www.brandamplifier.io/2024-05-0108 minSocial GeekSocial GeekFranchise News Podcast 4.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 24, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-2409 minSocial GeekSocial GeekFranchise News Podcast 4.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 17, 2024   Thanks to The Brand Amplifier and Text Request     https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-1707 minSocial GeekSocial GeekFranchise News Podcast 4.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 10, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-1007 minSocial GeekSocial GeekFranchise News Podcast 4.3.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 3, 2024 California's new rules. More acquisitions. And lots of people moves!   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-0308 minSocial GeekSocial GeekFranchise News Podcast 3.27.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 27, 2024 We're live this week at the FranNet Convention in Jacksonville, Florida! Lots of movement:  Brokers and FSOs are moving towards registration. More franchise systems are moving to Pepsi. And there are SIX new CEO moves at franchise brands this week.   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/   https://www.brandamplifier.io/2024-03-2707 minSocial GeekSocial GeekFranchise News Podcast 3.20.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 20, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-03-2007 minSocial GeekSocial GeekRock Stars: Quit or Commit? with Jack MonsonYour Job: Quit or Commit? Some work challenges are opportunities. Some are red flags. How can you tell the difference? Today’s Rock Star panel: Derrick Ableman of Northeast Color, Ali Kraus of Benetrends, author & keynote speaker Scott Greenberg, and Solar Media’s Liz Solar join host Jack Monson to discuss the state of careers in Franchising and beyond.   Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.   http...2024-03-1936 minSocial GeekSocial GeekFranchise News Podcast 3.13.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 13, 2024!  Live from Dallas, TX   Thanks to The Brand Amplifier and Text Request    2024-03-1307 minSocial GeekSocial GeekFranchise News Podcast 3.6.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 6, 2024   Thanks to The Brand Amplifier and Text Request    2024-03-0607 minSocial GeekSocial GeekFranchise News Podcast 2.28.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 28, 2024   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/      https://www.brandamplifier.io/      2024-02-2807 minSocial GeekSocial GeekFranchise News Podcast 2.21.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 21, 2024   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/       https://www.brandamplifier.io/  2024-02-2108 minSocial GeekSocial GeekFranchise News Podcast 2.14.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 14, 2024     Thanks to The Brand Amplifier and  Text Request https://www.textrequest.com/        https://www.brandamplifier.io/  2024-02-1408 minSocial GeekSocial GeekFranchise News Podcast 2.07.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 7, 2024   Thanks to The Brand Amplifier and  Text Request   https://www.textrequest.com/         https://www.brandamplifier.io/2024-02-0708 minSocial GeekSocial GeekFranchise News Podcast 1.31.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 31, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-3107 minSocial GeekSocial GeekFranchise News Podcast 1.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 24, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-2406 minSocial GeekSocial GeekFranchise News Podcast 1.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 17, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-1707 minSocial GeekSocial GeekFranchise News Podcast 1.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 10, 2024 Thanks to Text Request https://www.textrequest.com/2024-01-1007 minSocial GeekSocial GeekFranchise News Podcast 1.03.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 3, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-0305 minSocial GeekSocial GeekRock Stars: Franchising in 2024 with Jack MonsonIt's The Social Geek New Year's Day Special. Join host Jack Monson for the kickoff to Year 15 of The Social Geek Podcast. Our rock star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, Kristen Pechacek of MassageLuxe, author and keynote speaker Scott Greenberg,  Kenneth Burke of Text Request, and Entrepreneur Magazine’s Editor-In-Chief Jason Feifer! We’ll discusses: What may be the biggest stories in franchising in 2024Trends, threats, and opportunities for franchise brandsWhich brands may explode this yearAnd what is it about ice cream & franchising in tough times?   Thanks Citrin Co...2024-01-0142 minSocial GeekSocial GeekFranchise News Podcast 12.20.2023 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 20, 2023   Thanks to Text Request https://www.textrequest.com/2023-12-2007 minSocial GeekSocial GeekFranchise News Podcast 12.13.2023 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 13, 2023   Thanks to Text Request  https://www.textrequest.com/2023-12-1308 minSocial GeekSocial GeekThe Franchise News Podcast with Jack Monson for July 26, 2023The Franchise News Podcast with Jack Monson for July 26, 2023 podcastzone franchiseexposouth Thanks to Text Request and MFV Expositions Itlqk8qnNSWmD5gutkhD Itlqk8qnNSWmD5gutkhD Q9BAjXFwKFwtvzS3ifIu ywg7Kt6iqPywyJn3lNjj2023-07-2607 minSocial GeekSocial GeekTransforming Home Care with Shelly Sun  Shelly Sun, CEO and Founder of BrightStar Care, is changing the game again in the home care space with new innovations in payer models, technology, and more. Shelly joins podcast host Jack Monson to share her vision of how high-quality home care will be available to more Americans and how she and her team are implementing this transformation today. Shelly and Jack will both be at the IFA’s Leadership Summit and FAN Annual Meeting in DC September 19 – 21. We’re looking forward to productive conversations with our legislators from Illinois on behalf of small business...2022-08-2922 minSocial GeekSocial GeekGet Drastic! with Toni Harris TaylorToni Harris Taylor is a Business Coach and Community Builder with Network In Action and her own firm, Drastic Results. She joins podcast host Jack Monson to discuss how her unique brand reflects the need to get drastic. Toni and Jack also share best practices for networking, making make the most of critical face to face opportunities, and showing up like you mean business!  Thanks Consumer Fusion, Digital HR, and Serviceminder2022-07-2529 minSocial GeekSocial GeekReaching More Candidates with Jennifer CallenderJennifer Callender, Franchise Business Consultant with FranServe and The J3 Project, joins podcast host Jack Monson to discusses reaching more candidates. What can brands do to broaden their scope and search? Where can brands start to find more great candidates from underrepresented communities and people who weren’t already thinking about franchising? And what support are franchise candidates looking for in a business? Thanks Consumer Fusion, Citrin Cooperman, and AnswerConnect. Many shout outs today the some of our favorite leaders and groups in franchising including Alesia Visconti, Jack Wilson, IFA, #openforopportunity, Rikki Amos, IF...2022-07-1125 minSocial GeekSocial GeekThe Importance of Branding with Erik Huberman and Jack MonsonErik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller! Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés! Thanks to TruPresence and Thryv.2022-03-2815 minSocial GeekSocial GeekBehind the Scenes at IFA's Marketing WorkshopJoin Jack Monson and Kristen Pechacek behind the scenes making last minute plans for the upcoming IFA Marketing Workshop. Kirsten and Jack are once again emceeing this virtual event and invite you to listen in on their final planning session. The topics discussed at the workshop are: Balancing Upper and Lower Funnel Tactics: Brand Building Versus Lead Gen and Bringing Brand Loyalty Back Bonus: along the way, Kirsten shares how her brand, MassageLuxe, is handling both of these! This virtual workshop is Thursday, June 24 at 2pm EDT. There are NO tal...2021-06-2226 minSocial GeekSocial GeekIFA Marketing Workshop Preview with Kristen Pechacek and Jack MonsonKristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space. The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of: Optimizing Digital Marketing to Generate Consumer Interest, Foot Traffic, and Revenue Deploying Social and Digital Marketing Content Calendars Within a Franchise System   Thi...2021-04-0213 minSocial GeekSocial GeekFacebook Franchise Tip of the Week: Using Facebook Offline EventsPodcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool. Shout out today to the International Franchise Association and Kristen Pechacek. Pl...2021-03-2913 minSocial GeekSocial GeekAudio Branding with Jodi Krangle and Jack MonsonJodi Krangle is a Voice Over Actor, Audio Branding expert, and host of one of our favorite new podcasts, the Audio Branding Podcast. Jodi and Jack discuss everything about sound for brands including podcasts, voice activated devices, sonic logos, and more.   Thanks to Social Joey, iPost, AnswerConnect, and Scorpion!2021-03-1936 minSocial GeekSocial GeekFranchise Suppliers and Partners with Kristen Pechacek and Jack MonsonKristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover:  *How do you know when it’s time to outsource and find a partner? *What do you look for when choosing the right partner? *How can both client and partner strengthen the relationship? *What’s the best way to find your next great client? *And … why we HATE the term “vendor”!   If any suppliers are interested in joining the Franchise Lean-In Group with...2020-10-2626 minSocial GeekSocial GeekMITPod: Kristen Pechacek and Jack MonsonThe International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30! No panels.  No booths.  No BS.  All engagement! This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen.  Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman. ...2020-02-2515 minSocial GeekSocial GeekEpisode 500! Catherine Monson with Jack MonsonThe new Chair of the International Franchise Association and CEO of FASTSIGNS, Catherine Monson is our special guest on Episode 500! Catherine shares her ideas on opportunities for (and threats to) franchising and small business in 2020. We also dive deep into her leadership principles, her dream job (listen up Fox News), and the leader with whom she would most like to have a glass of wine.  Thanks to Social Joey, Better, and VetFran!      2020-02-1020 minSocial GeekSocial GeekEmerging Brands with Kristen Horler, Liberty Bernal, Angela Cote, Jack MonsonRecorded live in Philadelphia!  Kristen Horler and Liberty Bernal of Baby Boot Camp, and Angela Coté join Jack Monson to discuss their favorite takeaways from a week of learning and networking at Springboard. The ladies also have some great advice for emerging franchise brands!   Thanks to Social Joey, The Better Software Company, Fishman PR, FisherZucker, and Entrepreneur!  2019-09-2422 minSocial GeekSocial GeekMasterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack MonsonThanks to Social Joey and Gusto!    Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!   Thanks to Social Joey and Gusto!   2019-07-0230 minSocial GeekSocial GeekSEO Trends with Carolyn Lyden, Liane Caruso, Jack MonsonCarolyn Lyden, Owner and Lead SEO of Search Hermit joins Liane Caruso and Jack Monson  to discuss SEO for enterprises, franchise systems, and SMBs. How has SEO changed in the past 5 years? What should brands focus on to improve technical SEO as well as content? And, what SEO trends should we all be watching?  We've got more details on June's Franchise Marketing Leadership Conference in Atlanta! #FMLCon Thanks to Social Joey, 1851 Franchise, VetFran, and Franchise Update Media!   2019-05-1423 minSocial GeekSocial GeekPersonal Branding with Mark Levy and Jack MonsonBranding expert Mark Levy joins the show as we continue our series on Personal Branding. Mark works with CEOs, Entrepreneurs, and Celebrities on developing their brand and giving them an invigorating strategy shift. Getting Mark and Jack to start rolling on branding, the Beatles, business books, and radio is easy ... getting them to stop is another matter!    We also have more details on The International Franchise Expo 2019 in New York!  And you can connect with Mark at LevyInnovation.com Thanks to Social Joey and VetFran.     2019-05-0731 minSocial GeekSocial GeekFranchise Advisory Councils with Steve Beagelman, Liane Caruso, Jack MonsonSteve Beagelman, CEO of SMB Advisors joins Jack Monson and Liane Caruso to share best practices for developing a Franchise Advisory Council.   Why are FACs so critical to a franchise system's success?When should a brand start an FAC?What are the challenges?  Thanks to Social Joey, 1851 Franchise, No Limit Agency, and The Better Software Company!  2019-04-2322 minSocial GeekSocial GeekPersonal Branding Part 3: Chris DeJong, Liane Caruso, Jack MonsonChris DeJong of Big Blue Swim School joins Jack Monson of Social Joey and Liane Caruso of No Limit Agency and 1851 Franchise to share his story of moving from sports to the world of business Learn how Chris is transitioning from the world of wins & losses to entrepreneurship!  Plus, more details on Franchise Update Media's Franchise Marketing Leadership Conference happening June 18 - 20 in Atlanta!        2019-04-1618 minSocial GeekSocial GeekPersonal Branding Part 2: Nick Powills, Liane Caruso, Jack MonsonNick Powills, Founder and CEO of 1851 Franchise and No Limit Agency joins Jack Monson and Liane Caruso for Part 2 in our series of episodes on Personal Branding! Nick discusses how personal challenges can fuel an entrepreneur's success plus more from his new book Stick and Stones. The book is full of ideas from a master storyteller on how to achieve more in your professional life, grow your personal brand, and create your own story.   Thanks to our sponsor Social Joey.  Social Geek Radio is a proud supporter of IFA's VetFran.    2019-04-0923 minSocial GeekSocial GeekCustomer Decision Journeys - Steve Schildwachter, Liane Caruso, Jack MonsonSteve Schildwachter, CMO of BrightStar Care, joins Jack Monson and Liane Caruso to discuss Customer Decision Journeys.  How do you start developing a customer journey for your brand? What will a customer journey look like in 2020 and beyond? And, why are do marketing funnels make no sense?!? We'll also share more details on the Franchise Marketing Leadership Conference in Atlanta this June!   To connect with Steve, find him on Twitter at @SteveS1  Thanks to Social Joey and Franchise Update Media for Supporting Social Geek Radio!   2019-04-0214 minSocial GeekSocial GeekPersonal Branding with Stefania Sigurdson Forbes, Liane Caruso, Jack MonsonThis is Part 1 in a series of Personal Branding episodes. Today Jack Monson and Liane Caruso welcome back Stefanie Sigurdson Forbes to share examples of effective personal brands. The team also discusses ways to develop your personal brand. We also have more details on The Franchise Marketing Leadership Conference in June.  For further conversation and upcoming announcements, connect with Stefania on Facebook. Social Geek Radio and Social Joey are proud supporters of The International Franchise Association's VetFran program. IKCCGmItaQeEL0Y3kwBP    2019-03-2624 minSocial GeekSocial GeekMcDonald's Social Media Strategy: Elly Deutch Moody, Liane Caruso, Jack MonsonJoining Jack Monson and Liane Caruso on today's show is Elly Deutch Moody! Elly leads digital communications and social media strategy for McDonald's Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald's new Women in Tech program. Thanks to Social Geek Radio, Naranga, and The Franchise Marketing Leadership Conference!       2019-03-1921 minSocial GeekSocial GeekMake Raving Fans of Your Franchise: Stephen Marcotte, Liane Caruso, Jack MonsonStephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.    Thanks to Social Joey and Location3 for sponsoring this episode!          2019-01-0822 minSocial GeekSocial GeekFacebook and Twitter Updates with Mike McDowell, Jim Buckley, Jack MonsonTheDigital Marketing A-Team returns with updates about Facebook.Mike McDowell and Jim Buckley share their analysis on the latest politically charged issues with Facebook executives and what may happen next.  The team also examines what happened during the recent Facebook outage and how it may have affected advertisers during the biggest ad week of the year for retailers and how Social Geek Radio host Jack Monson OWNED Facebook for about 23 minutes!! And, is the way your brand shares Facebook and Twitter content across your multiple locations' accounts actually doing more harm than good? Our experts say YES...2018-11-2728 minSocial GeekSocial Geek2018 Midterm Elections Preview with Matt Haller and Jack MonsonThe International Franchise Association's Senior Vice President of Public Affairs, Matt Haller joins the show to discuss the 2018 Midterm Elections. How will the outcome affect small businesses? What will it mean for critical regulatory issues? Join Matt and Jack for some preview and predictions!  We've also got more details on IFA's Emerging Franchisor Conference where both Matt and Jack are speaking next week in Miami!   #EFC2018 Today's episode is brought to you by Social Joey and Franchise Dictionary Magazine.    2018-10-3021 minSocial GeekSocial GeekGlobal Brands with Local Marketing - Justin Mink and Jack MonsonJustin Mink of Scorpion Internet Marketing joins Jack Monson to discuss Branding on a Global level, while Marketing on a Local level. This is how franchise brands grow!  We dive in to these areas: how digitial marketing tactics can support this at scaleis Branding taking a back seat to Lead Generation?upcoming trends all marketers need to watch, including voice search And, we'll share the latest details on upcoming franchise marketing events including #FLDC in Atlanta and #MITCon in Austin!      2018-10-0225 minSocial GeekSocial GeekIGTV: Instagram TV to Grow Your Brand with Jim Buckley and Jack Monson  Instagram has lauched IGTV allowing video content creators a new channel for sharing long(er) form video. Jack and Jim dive into IGTV and discuss what this potential game-changer means for your brand.  Is this channel and format right for your brand? Are you jumping in early or waiting to see what other brands do? What will the success or failure of IGTVl mean for parent company Facebook? For competitive channels?  Get vertical and join us for a lively chat about what could be considered the most exciting new social network in a long...2018-07-0325 minSocial GeekSocial GeekFacebook, Instagram, and Snapchat Stories with Jim Buckley and Jack MonsonJack Monson and Jim Buckley explore the use of Stories as a great way for brands to reach customers. Stories started with Snapchat and have become a major part of users' everyday experience on both Facebook and Instagram. Could the importance of video make Stories the main place to engge with consumers? Why are some brands not yet using stories? What's the best way to get started? We'll walk through these questions and more on this episode! AND - if you're enjoying these conversations, please give us a review over on iTunes. We appreciate y...2018-06-1926 minSocial GeekSocial GeekFranchise Consumer Marketing with Terri Snyder and Jack Monson  Terri Snyder, EVP and CMO of Checkers and Rally's, joins host Jack Monson to share trends on social media and digital that she is seeing in the Franchise space! Terri is also the Chair of this year's Franchise Consumer Marketing Conference and gives a preview of the event and a run-down of keynote speakers and her favorite parts of this great annual event! Register now for #FCMCon and we'll see you there!              2018-05-2215 minSocial GeekSocial GeekFacebook and Customer Relationships: Scott Monty, Liane Caruso, Jack MonsonScott Monty, CEO of Brain + Trust Partners returns to Social Geek Radio to discuss the how brands are reacting to recent Facebook data issues. Scott shares several ideas on owning customer relationships online and makes some predictions along with Liane Caruso of Qiigo and Jack Monson of Social Joey. Check out Scott's fantastic weekly updates at The Full Monty! Thanks Franchise Dictionary Magazine for sponsoring today's episode!               2018-05-0820 minSocial GeekSocial GeekHealthcare Marketing Trends with Aaron Clifford and Jack Monson    Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, reviews, search, and how healthcare providers are vastly different than all other brands (sometimes!). Note: pardon Jack's audio troubles partway through this show ... just listen to Aaron, he's the smart one!          2018-04-2721 minSocial GeekSocial GeekWhat's Feeding Your Brain? Jim Buckley and Jack MonsonJack is LIVE at the Canadian Franchise Assocation convention in Ottawa! And, Jim Buckley returns for a conversation what information sources are his favorites for learning about the latest trends in marketing!  2018-04-2431 minSocial GeekSocial GeekVirtual Franchises with Stephen Schultz and Jack Monson  Stephen Schultz, Director of Business Development at Supporting Strategies, discusses their unique Franchise system concept. 100% of all Supporting Strategies' frachisees and corporate staff work remotely. Stephen and Jack talk about the benefits of this structure and how Supporting Strategies overcame early challenges to grow the system nationwide!  2018-04-2025 minSocial GeekSocial GeekContent Marketing in Franchising with David Chapman and Jack Monson  David Chapman, CEO and founder of 919 Marketing, joins Jack Monson to chat about the latest in marketing innovations in the Franchise industry. Our conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919's new Content Intelligence platform, "919 Insights."      2018-04-1827 minSocial GeekSocial GeekJack Up Your Thinking! With John Geenen and Jack MonsonJack Up Your Thinking!John Geenen joins us to tell his story of his motivational speaking and his awesome video series.   John allows shares the latest on Bluewater Brand's innovative franchise marketing program using Artifical Intelligence to find the right candidates!        2018-04-1127 minSocial GeekSocial GeekJumping Into Entrepreneurship with Jayson Pearl and Jack MonsonJayson Pearl joins Jack for a conversation about jumping from franchisor executive with BrightStar Care into starting his own firm, ServiceScore.      ServiceScore helps franchises and small business owners convert prospects into customers by measuring and analyzing phone calls. Jayson's team focuses on optimizing those opportunities and making sure marketing ivestments pay off. Jayson also calls Jack out on the true definition of a GEEK! Check it out now!      2018-03-1422 minSocial GeekSocial GeekHow To Improve Facebook Organic Reach with Jack Monson and Liane CarusoLiane Caruso of Qiigo joins Social Geek Radio host Jack Monsonto discuss tips on improving organic reach on Facebook, what they're seeing lately with brands on users' Facebook feeds, and some upcoming WFN events in the Franchise industry for Social Geek Radio listeners in Tampa, Chicago, and Atlanta. And this week, Social Geek Radio welcomes our newest sponsor, Social Joey!   2018-03-0722 minSocial GeekSocial GeekServing Customers and Data - Jessica Valenzuela, Chris O'Connor, Jack MonsonJessica Valenzuela and Chris O'Connor, founders of GoGoGuest share their story with Social Geek Radio host Jack Monson. GoGoGuest offers an innovative service that includes premium WiFi for a local business' customers while providing multiple means for the business owner to market and grow.  2018-02-2819 minSocial GeekSocial GeekDo You Need an Advisory Board? With Jack Monson and John Francis.John Francis, aka "Johnny Franchise" calls himself a Reluctant Consultant. The Franchise industry calls him one of the best advisors and super-connectors a CEO could know!   On this episode, John speaks with host Jack Monson about the benefits of an advisory board, how to select them, and how to get the most value out of your advisors.  Learn more from John at http://johnwfrancis.com!    2018-02-2122 minSocial GeekSocial GeekData First, Act SecondSocial Geek Radio is very excited to have Jeff Dudan, CEO, AdvantaClean join host Jack Monson. Jeff shared AdvantaClean philosophy and franchise practices as well as their culture and social digital marketing best practices. Learn more about Jeff https://www.linkedin.com/in/jeffdudan and AdvantaClean http://advantaclean.com/ Connect with hosts Deb Evans and Jack Monson on Twitter @DebCE and @JackMonson2016-11-1023 minSocial GeekSocial GeekSocial Media and Franchise LeadsJack Monson, Digital Director at Qiigo and Social Geek Radio co-host shared some of the best practices his panel shared at the Franchise Development Leadership Conference. Franchise leads can and do come from social media!  Join Deb Evans and Jack Monson on Twitter as well as Facebook! 2016-10-0625 minSocial GeekSocial GeekFranchise StorytellingThomas Scott, founder, and CEO of Brand Journalist joins Social Geek Radio hosts Deb Evans, founder Deb Evans Consulting, LLC and Jack Monson, Director of Digital Strategy of Qiigo. Brand Journalists is a professional blogging, PR, social media, and content creation firm based in Nashville TN. He joins Social Geek Radio hosts, Deb Evans and Jack Monson to share franchise lead generation and best practices for franchise brand storytelling.2016-09-2933 minSocial GeekSocial GeekThink Small Screen First via Martin Waxman CommunicationsSocial Geek Radio hosts Deb Evans, Founder Deb Evans Consulting, LLC and Jack Monson Director of Digital Strategy at Qiigo invited a long time social media friend, Martin Waxman to join them. Martin is a blogger, speaker, and a fellow podcaster on Inside PR. Deb and Jack open Social Geek Radio with a GeekItOut tip on LinkedIn Profinder which is a new professional service on LinkedIn. If you are a LinkedIn user and searching for professional services, visit www.linkedin.com/profinder to learn more.  Deb and Jack discuss live video, traditional PR and how to use Facebook Groups and the...2016-07-2131 minSocial GeekSocial GeekGoing to Google for #GIFA2015Deb Evans and Jack Monson are very excited to attend the 3rd annual Google International Franchise Association Assembly (GIFA) Summit. Franchise members are hosted at Googleplex in Mountain View Calfornia for a few days of networking and learning! Google has planned forums hosted by some of Google's top executives and will be joined by franchise industry leaders where attendees will discover new ideas and possibilities for their franchise brands and customers.  It will be an incredible experience and Deb and Jack are anxious to share it with you!  Follow Deb and Jack on Twitt...2015-05-0712 minSocial GeekSocial GeekLive From Multi-Unit Franchising ConferenceJoin hosts Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto Social Media on Wed April 8th. Jack will broadcast live from the Multi-Unit Franchising Conference at Caesars Palace in Las Vegas! Deb will test streaming live from Houston using the new Periscope app!  Follow the #SocialGeekRadio tweets via Deb or Jack on Twitter!2015-04-0919 minSocial GeekSocial GeekMobile Marketing AdvertisingMichael Boyer, CFE, is CEO of AdSmart Inc., a company that provides local mobile advertising for franchise companies and their franchisees. He will join Deb Evans and Jack Monson, Wednesday July 10th to share 7 steps to ensure your mobile advertising campaign is successful! AdSmart on the Web Michael Boyer on LinkedIn, and Twitter  Deb Evans on LinkedIn and Twitter Jack Monson on LinkedIn and Twitter  2014-07-1030 minSocial GeekSocial GeekSocial Media in Franchising TodayAK Stout and Deb Evans will be joined by a frequent guest, Jack Monson. Jack is VP at Engage121. For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. According to leading social media authority mashable.com, the Engage121 application is “first in its class at encompassing monitoring, broadcasting and engagement.” Engage121 Inc, formerly eNR Services, is the creative force b...2014-02-061h 00Social GeekSocial GeekSocial Geek Radio 2011 KickoffDeb Evans welcomes new co-host AK Stout, founder/owner of Saying It Social, LLC. With a degree in Marketing, AK prides herself in finding ways to utilize her knowledge in conjunction with the ever expanding mix and advantages of online tools to increase a brand's exposure while establishing trust and cultivating meaningful business-consumer relationships. Our guest this week is Jack Monson, Vice President Engage121. Engage121 provides marketing and communications professionals with social media and public relations software solutions. Join us as Jack discusses why monitoring social media will help your business respond to relevant conversations. Learn more...2011-01-0759 min