Shows
The Rest Is PRThe Rest Is...With Love, Meghan: Why It's Missing The MarkleThis week on The Rest Is PR, Jacki and Lyle break down Meghan Sussex’s (formerly Markle) latest Netflix series, With Love, Meghan—a lifestyle show packed with cooking, gardening, and hosting tips.Released alongside the rebrand of her lifestyle business, As Ever, the series features Meghan hosting guests in a house that isn’t her own, while taking on elevated lifestyle tasks like beekeeping, bath salt making, flower arranging, and endless bottles of Taittinger. 🍾 But does this PR move resonate with her audience—or is it another misstep?🎙️ In this episode: ✅ The PR stra...
2025-03-1440 minThe Rest Is PRThe Rest Is...Taylor Swift - The Queen Of Authenticity?This week on The Rest Is PR, Jacki and Lyle explore the power of authenticity in communications—whether it’s navigating a crisis, shaping a public image, or making a comeback. And who better to analyse than Taylor Swift?🎙️ In this episode: ✅ Taylor Swift’s silent strategy—why saying nothing can sometimes say everything 🤫 ✅ The Blake Lively, Ryan Reynolds & Justin Baldoni legal dispute—why Swift’s lack of response is a PR masterclass 🎭 ✅ Jacki’s insight: How Swift has remained authentic and in control of her narrative despite public scrutiny 📰 ✅ Lyle’s perspective: Why Ta...
2025-02-2841 minThe Rest Is PRThe Rest Is...The Art Of The Comeback - Top Tips For Celebrities Looking To Make A Comeback From A CrisisThis week, Jacki and Lyle outline their tip tops when it comes to celebrities, and indeed anyone, looking to stage a comeback after a crisis. It comes after Ryan Reynolds and Blake Lively's appearance at the SNL50 anniversary show, where Reynolds engaged in a skit with Tina Fey and Amy Poehler where he appeared to joke about Lively's ongoing legal battle with It Ends With Us co-star Justin Baldoni. Suffice to say, the joke has not gone down well, and Jacki in particular believes that far from standing by his wife, Reynolds may well need to start looking into...
2025-02-2150 minThe Rest Is PRThe Rest Is...Kendrick, Drake, & THAT Superbowl Halftime ShowThis week, there really is only one place to start for Jacki and Lyle - Kendrick Lamar, his feud with Drake, and THAT Superbowl Halftime Show! Just days after Kendrick's song 'Not Like Us' won all 5 of the Grammys it was nominated for, including Record Of The Year, Song Of The Year, Best Rap Song and Best Music Video, it was his Best Rap Performance win that he doubled down on at this year's Superbowl, teasing the song throughout his exceptional Halftime Show performance before delivering an early contended for viral moment of the year with the rendition of...
2025-02-1446 minThe Rest Is PRThe Rest Is...Donald J. Trump: Communications Genius or Unpredictable Madman?This week, Jacki and Lyle discuss a topic that has once again got the whole world talking - the inauguration of the 47th President of the United States, Donald J. Trump. Our duo are getting 2025 off to a flyer with an at times impassioned episode in which Jacki discusses Trump's successful election campaign and the lessons many other leaders could learn from his approach to communications, with Lyle at time uncomfortable with the praise being levelled at someone he continues to be critical of! Lyle does cede ground when it comes to Trump achieving his desired outcome more often...
2025-02-0738 minThe Rest Is PRThe Rest Is...Blake Lively vs. Justin Baldoni: Baldoni Set To Publish His Receipts!This week, on the first podcast since our very own Lyle Fulton became a father for the first time, our duo discuss the latest developments in the Justin Baldoni vs. Blake Lively saga as Baldoni is reportedly set to publish his receipts by launching a website 'containing all correspondence' with Blake Lively to 'quash her claims'. This latest development comes hot on the heels of news that the respective actors' lawsuits could well be heard together next year, pending the result of certain proceedings and discoveries in a few months time. Jacki and Lyle analyse what Baldoni's next steps...
2025-01-3142 minThe Rest Is PRThe Rest Is...A Lookback At 2024: Part 2!This week, Jacki and Lyle embark on part 2 of their 2024 lookback miniseries! In the second and final part of this series, Jacki and Lyle discuss some of the biggest stories covered in the podcast in the second half of 2024. On the agenda this week, our duo pick the bones out of not one but TWO seismic elections from both sides of the pond, with Donald J. Trump defeating Kamala Harris to become the 47th President of the United States, and Sir Keir Starmer defeating Rishi Sunak in what was admittedly an expected United Kingdom election win for the Labour...
2025-01-2441 minThe Rest Is PRThe Rest Is...Blake Lively vs. Justin Baldoni: Baldoni Fights Back!Happy New Year from The Rest Is PR! In the first episode of 2025, Jacki and Lyle pick up where they left off in 2024, as Justin Baldoni fights back in his ongoing showdown with Blake Lively. The pair have now essentially exchanged lawsuits, albeit Baldoni's initial target is a somewhat surprising one. Lively filed a lawsuit against Baldoni and his publicity team earlier this week, alleging sexual harassment on the set of the film and a scheme to 'destroy' her reputation. A legal complaint outlining the same allegations was filed last month. Baldoni, meanwhile, has fought back by filing a $250...
2025-01-0338 minThe Rest Is PRThe Rest Is...Blake Lively vs. Justin Baldoni: The Showdown ContinuesThis week, Jacki and Lyle discuss the latest instalment of a story that dominated the news agenda in the United States earlier this year - the saga that has evolved between movie stars Blake Lively and Justin Baldoni. Earlier this year, after the release of their film It Ends With Us based on the best-selling book by Colleen Hoover, reports emerged of a feud between the film's lead actors, Lively and Baldoni, with the controversy centring on their vastly different PR and press strategies and their relationship on set. Lively was heavily criticised in the aftermath of the film's...
2024-12-2736 minThe Rest Is PRThe Rest Is...Lewis Hamilton & His Move To FerrariThis week, Jacki and Lyle discuss the excellent Sir Lewis Hamilton, and how he has conducted himself over the last few months as his time with Mercedes comes to a close and he embarks on a new chapter with arguably the most iconic Formula 1 team - Ferrari. The pair discuss how Hamilton himself, Mercedes Team Principal Toto Wolff, and the entire Mercedes team have got their messaging and communications absolutely spot on since Hamilton's departure was announced earlier this year. Jacki outlines that this announcement could actually have had a negative effect on both the team and Hamilton had...
2024-12-2038 minThe Rest Is PRThe Rest Is...The Jay-Z Allegations: His Statement & PR Strategy AnalysedThis week, Jacki and Lyle are discussing a story that has dominated the news in the U.S. and all over the world - allegations levelled at Jay-Z that, along with Sean 'Diddy' Combs, he drugged and raped a 13-year-old girl at a VMA afterparty in 2000. In an incendiary and impassioned statement released earlier this week, Jay-Z, whose real name is Shawn Carter, dismissed the legal action taking by U.S. lawyer Tony Buzbee as a 'blackmail attempt'. Combs, who rose to fame as P Diddy and is currently in jail awaiting trial after being charged in September with...
2024-12-1339 minThe Rest Is PRThe Rest Is...The Gregg Wallace Scandal: Statement, Apology, & Fresh AllegationsThis week, Jacki and Lyle discuss the latest developments in the Gregg Wallace scandal. Wallace, who last week 'stepped aside' from his presenting duties on popular cooking programme Masterchef after a BBC News investigation revealed a string of allegations of inappropriate sexual comments and inappropriate behaviour against him, released a statement on Sunday where he hit back at the allegations, saying they had come from a 'handful of middle-class women of a certain age'. He apologised the following day, stating that he 'wasn't in a good head space' when he posted the statement. Fresh allegations have since emerged, with...
2024-12-0637 minThe Rest Is PRThe Rest Is...The Disturbing Gregg Wallace ScandalThis week, Jacki and Lyle respond to the disturbing allegations surrounding Masterchef presenter Gregg Wallace. Wallace, who the show's production company Banijay UK say has 'stepped away' from presenting the programme pending an investigation, received a letter from BBC News on Tuesday setting out allegations of inappropriate sexual comments by 13 people who worked with him across a range of shows over a 17-year period. Since these allegations were put to Wallace's representatives, Kirsty Wark, presenter of BBC Newsnight and former Celebrity MasterChef contestant in 2011, said Wallace had told 'sexualised' jokes during filming of the programme. Jacki and Lyle discuss...
2024-11-2948 minThe Rest Is PRThe Rest Is...I'm A Celebrity, Wagatha Christie, & The Impact Of Reality TVThis week, Jacki and Lyle discuss just how effective a tool reality TV can be when it comes to celebrities and public figures getting their message out there. This comes as another group of celebrities enter the jungle for this year's edition of 'I'm A Celebrity...Get Me Out Of Here!', with the likes of Coleen Rooney, Tulisa Contostavlos of N-Dubz, Danny Jones of McFly, former boxer Barry McGuigan and influencer and podcaster GK Barry flying out to Australia for the show. Jacki and Lyle focus primarily on Coleen's involvement in the show, with speculation rife about what...
2024-11-2235 minThe Rest Is PRThe Rest Is...The Communication Strategy Behind President Donald Trump's Election SuccessThis week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election...
2024-11-1550 minThe Rest Is PRThe Rest Is...Working With Wikipedia (With Bill Beutler)This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career...
2024-11-0852 minThe Rest Is PRThe Rest Is...How the Menendez Brothers & Laci Peterson Changed America ForeverThis week, Jacki and Lyle discuss some of the more prominent documentaries that have appeared on the likes of Netflix and other platforms in recent months. Most notably, the pair focus on two highly significant documentaries that may ultimately affect the lives of the suspects involved - 'American Murder: Laci Peterson' and 'The Menendez Brothers', both of which are currently available on Netflix. Jacki discusses how, having also seen the dramatised series 'Monsters: The Lyle and Erik Menendez Story', her own perspective on the case of Lyle and Erik Menendez and the murder of their mother and father has...
2024-11-0144 minThe Rest Is PRThe Rest Is...Giovanni Pernice - His First Interview & What's Next?This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were...
2024-10-2551 minThe Rest Is PRThe Rest Is...Amanda Abbington, Phillip Schofield, & What Is Good Advice?This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in...
2024-10-1849 minThe Rest Is PRThe Rest Is...The Gamelight Effect - Ad Tech & Rewarded Marketing (With Günay Aliyeva) This week, Jacki and Lyle are joined by the brilliant Günay Aliyeva. Günay is the co-founder of Gamelight, the largest Rewarded Marketing Platform for Mobile Games, with over 10 years of experience in mobile gaming and ad-tech. She has also previously worked in multiple mobile app, game and ad-tech companies across Germany, andI it’s safe to say she knows stuff when it comes to the app economy, mobile marketing and AI! Günay is passionate about tech innovations, and Gamelight has disrupted the mobile marketing industry with a revolutionary AI algorithm. In a very enlightening and interesting episo...
2024-10-1141 minThe Rest Is PRThe Rest Is...Phillip Schofield - Cast AwayThis week, Jacki and Lyle discuss Phillip Schofield's return to our TV screens in Cast Away - a Channel 5 programme that sends celebrities out into the relative wilderness in the form of an island off the coast of Madagascar - and discuss the possible reasons why he and his team chose to use this show as a vehicle for his return to the public eye. Jacki mentions that when she initially heard Schofield would be making a return she felt excited and intrigued, but that the choice of programme itself ultimately felt a little too self-serving. Lyle goes a...
2024-10-0449 minThe Rest Is PRThe Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For HarrodsThis week, Jacki and Lyle discuss a story that has dominated the headlines in the UK and all over the world - the incredibly serious allegations of rape, sexual assault and sexual harassment levelled at Egyptian billionaire businessman and former Harrods owner Mohammed Al-Fayed. Al-Fayed had owned a stake in House of Fraser, which owned Harrods, since 1984, before buying the entire company in 1985, and owning Harrods until a change of ownership in 2010. Al-Fayed himself died last August aged 94, and having been accused several times before of sexual harassment of Harrods employees, it was a BBC news report this month...
2024-09-2743 minThe Rest Is PRThe Rest Is...The Power Of No, & The Importance Of Choosing The Best OpportunitiesThis week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration...
2024-09-2040 minThe Rest Is PRThe Rest Is...Taylor Swift, Fake News, & The Power Of Generative-AIThis week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for...
2024-09-1343 minThe Rest Is PRThe Rest Is...Blake Lively, Justin Baldoni, & The 'It Ends With Us' Drama (With Alis Wyn Davies)This week, Jacki and Lyle are finally joined by a guest they've been waiting to invite for a long, long time. That's right, the one and and only Alis Wyn Davies, also known as Alis Fulton and Lyle's wife, is on the podcast this week! Alis is an actress and writer who has performed on stage and screen across a number of high profile projects, including notably as Ophelia opposite Sir Ian McKellen in the Theatre Royal Windsor production of Hamlet in 2021. She joins Jacki and Lyle to discuss a topic that has been capturing her attention for the...
2024-09-0644 minThe Rest Is PRThe Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done DifferentlyThis week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was...
2024-08-3045 minThe Rest Is PRThe Rest Is...What Makes A Great SpokespersonThis week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to l...
2024-08-2342 minThe Rest Is PRThe Rest Is...Media Bias - Who Do You Trust?This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots...
2024-08-1633 minThe Rest Is PRThe Rest Is...The Importance Of Reputation In The Corporate WorldThis week, Jacki and Lyle discuss the importance of reputation in the corporate and business world, and how companies and individuals can take steps to manage their reputation in order to elevate their business. This follows hot on the heels of the Huw Edwards Scandal episode, where Jacki and Lyle started to discuss the idea of reputation when it comes to public figures and crisis communications. Lyle discusses his own opinion on the term reputation, including how he sees it as more of a vibe around a business or individual than something that businesses should be prioritising. Jacki responds...
2024-08-0937 minThe Rest Is PRThe Rest Is...The Huw Edwards Scandal & The Importance Of Crisis PreparednessThis week, Jacki and Lyle discuss a story that has dominated the UK news agenda in the latter half of this week, alongside the terrible events that took place in Southport. Huw Edwards, former BBC news presenter and, at one time, the third-highest paid BBC television employee, pleaded guilty on Wednesday to three counts of making indecent images of children. The BBC director general, Tim Davie, has since defended the decision not to sack Huw Edwards, despite knowing that the presenter had been arrested in November over what is considered to be the most serious category of indecent images...
2024-08-0238 minThe Rest Is PRThe Rest Is...The Strictly Come Dancing Scandal, & Risk Assessment CommsThis week, Jacki and Lyle discuss a scandal that has had the UK talking this week, and one that has dominated the build-up to one of the nation's most-watched TV shows - the Strictly Come Dancing scandal. Jacki and Lyle analyse what has allegedly taken place in the rehearsal rooms of one of the UK's most beloved entertainment shows, with allegations levelled at Graziano Di Prima and Giovanni Pernice by reality TV star Zara McDermott and actress Amanda Abbington respectively. Di Prima is alleged to have kicked, hit, and spat at McDermott during training sessions for the show, which...
2024-07-2638 minThe Rest Is PRThe Rest Is...Trump, The Assassination Attempt, & The Power Of The MediaThis week, Jacki and Lyle discuss the event that has shocked the world over the last week - the attempted assassination of former US President Donald Trump. Jacki and Lyle discuss the immediate aftermath of the assassination attempt, as well as how the respective teams of Biden and Trump have responded. Jacki analyses the impact the image of Trump standing up after being shot might well have on the upcoming Presidential election, whilst Lyle discusses the contrasts between Joe Biden and Donald Trump when it comes to reacting to significant moments in the campaign. This is all discussed through...
2024-07-1941 minThe Rest Is PRThe Rest Is...Starmer, Southgate, & Stakeholder CommunicationsThis week, Jacki and Lyle have two very important stories on their minds - the Labour Party's landslide victory in the UK General Election, and Gareth Southgate's England side and their impending trip to the Euro 2024 final after success over The Netherlands in this week's semi-final. However, not content with reliving the excitement of these recent victories, Jacki and Lyle are taking a look at these stories through the lens of stakeholder communications. In an at times very celebratory episode, Jacki and Lyle discuss what incoming Prime Minister Sr Keir Starmer can learn from Gareth Southgate's communications, both over...
2024-07-1245 minThe Rest Is PRThe Rest Is...Work Experience (With Sam Crowe-Lamont...and a very special guest!)This week, Jacki and Lyle are joined by not one but two brilliant guests! Sam Crowe-Lamont is currently interning at Dimoso, working with the team on UA, UX, and the digital side of the agency. Our mystery special guest has also been doing some work experience with Dimoso, and he has a particularly close link to our very own Jacki Vause! Both guests discuss their own experiences of work experience both past and present, with Sam discussing how he has always been someone who has been keen to pursue the more business-oriented side of life as opposed to focussing...
2024-07-0543 minThe Rest Is PRThe Rest Is...Working With An AgencyThis week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves...
2024-06-2849 minThe Rest Is PRThe Rest Is...Responding To Your Comments!This week, Jacki and Lyle are doing something they have never done before on The Rest Is PR. That's right - they are responding to some comments that you, the audience, have left on many of the most recent episodes! Jacki and Lyle discuss a comment recently left on the recent episode regarding Mark Davies, Head of Communications for the Post Office, and the evidence he gave at the Post Office Horizon IT Scandal inquiry, with one listener asking what the role of PR actually is and whether it is simply a case of defending those you work for...
2024-06-2148 minThe Rest Is PRThe Rest Is...The UK General Election 2024, & The Importance of Visual PRThis week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the...
2024-06-1429 minThe Rest Is PRThe Rest Is...The Donald Trump Trial, & Is Any New Really Good News?This week, Jacki and Lyle discuss how high profile individuals in the public eye interpret the news, with a particular focus on Donald Trump and how he has managed the fallout of being found guilty of all 34 counts of falsifying business records in his hush money trial. Stormy Daniels alleges that she and Trump had sex in 2006, and that she was paid money to stay quiet about the relationship in the build up to the 2016 election, which Mr Trump ultimately won. In an at time chaotic episode, Jacki and Lyle discuss Trump's ability to spin pretty much every piece...
2024-06-0730 minThe Rest Is PRThe Rest Is...Mark Davies & The Post Office Horizon IT Scandal InquiryThis week, Jacki and Lyle discuss the recent evidence presented by the Post Office's former Head of Public Relations, Mark Davies, to the Post Office Horizon IT Scandal inquiry. The most widely report comment made by Davies was that, in hindsight, a series of emails denying problems with Horizon 'look ridiculous'. Jacki and Lyle discuss Mark Davies' part in the scandal, considered to be one of the worst miscarriages of justice in British history, and whether he could have asked more pertinent questions of those higher up in the organisation in order to better understand the situation as it...
2024-05-3128 minThe Rest Is PRThe Rest Is...Baby Reindeer, Piers Morgan Uncensored & The Real Martha: Part 2This week, Jacki and Lyle embark on the follow-up to the recent episode discussing Baby Reindeer, and Fiona Harvey's recent appearance on Piers Morgan Uncensored on TalkTV. Dubbed 'The Real Martha', Harvey was interviewed by Piers Morgan, who asked her about her side of the Baby Reindeer story, including how she met Richard Gadd in the first place, what her views are on the Netflix series, and whether she did in fact send 41,000 emails, 350 hours of voice messages, 744 tweets, 48 Facebook messages, and 106 letters as Gadd claims in his Oliver Award-winning script. In a rare occurrence for the podcast, Jacki...
2024-05-2432 minThe Rest Is PRThe Rest Is…PR & Startups (With Beatka Wójciak)This week, Jacki and Lyle are delighted to welcome the absolutely brilliant Beatka Wójciak. Beatka is the Founder & CEO of Chaos Cookie, an Art & Games studio which has recently produced the phenomenal game Squarelets! Chaos Cookie also focuses on empowering women in STEM jobs (science, technology, engineering and mathematics), with a particular focus on the gaming industry. Beatka is a software engineer with a passion for creating elegant, user-centered designs, and she has previously worked for Google as a Senior Software Engineer before founding Chaos Cookie! She was also a volunteer for UEFA during Euro 2012, which Lyle was p...
2024-05-1742 minThe Rest Is PRThe Rest Is...Baby Reindeer, Piers Morgan Uncensored & 'The Real Martha'This week, Jacki and Lyle discuss the recently recorded interview between Piers Morgan and the woman who has come to be known as the 'real Martha' from Richard Gadd's extraordinary Netflix series - Baby Reindeer. Fiona Harvey, who stalked Gadd for a prolonged period and Gadd later wrote his one man show, Baby Reindeer, based on his experiences during this time. After its release on Netflix, Gadd took to social media to urge viewers not to seek out the real people behind the characters from the show, but within days Harvey had been identified as the woman the character...
2024-05-1041 minThe Rest Is PRThe Rest Is...PR Resources & PitchingThis week, Jacki and Lyle discuss the ongoing issues with current PR professional resources, and the impact they are having on the art of pitching. Jacki in particular has become increasingly aware of certain PR resources, such as database and newswire platforms, lagging behind when it comes to their functionality and effectiveness in what is an ever-evolving industry. Moreover, Jacki points to how much these resources continue to cost without offering anything new in this fast-paced and competitive space. Lyle and Jacki delve into how the industry has evolved, and offer their thoughts on what new tools and resources...
2024-04-2631 minThe Rest Is PRThe Rest Is...Scoop Part 2 - The Response To The Netflix DramaThis week, Jacki and Lyle are back with a follow-up to their preview of the Netflix film, Scoop, starring Gillian Anderson, Billie Piper and Rufus Sewell. Based on the book of the same name by Sam McAlister, played by Piper, this Netflix drama did not disappoint as it recreated the story of one of the most notorious television interviews in history - Emily Maitlis and her interview with Prince Andrew regarding his relationship with Jeffrey Epstein and allegations of sexual abuse towards young women being trafficked by Epstein. Jacki and Lyle both praise the fantastic performances of the central...
2024-04-1938 minThe Rest Is PRThe Rest Is...When Media Training Goes Too Far, & The Importance Of Engaging Your AudienceThis week, Jacki and Lyle discuss the importance of being original and innovative when delivering content and, particularly, speeches and large-scale events and conferences. Jacki opens up on her recent experiences at events like these, such as GDC in San Francisco, where speakers she was very excited to see ended up laying out very standard and, in Lyle's words, safe archetypes instead of leading the way with new and exciting thoughts. Jacki highlights former guest and friend of the podcast Eric Kress as a great example of someone who always has something new to say, and who does so...
2024-04-1235 minThe Rest Is PRThe Rest Is...Kate Middleton Part 2 - Her Statement, & A Masterclass In CommunicationsThis week, Jacki and Lyle address the recent statement delivered by the Princess of Wales, Kate Middleton, outlining her recent cancer diagnosis, the reasons behind her silence up to this point, and her gratitude for the support she has been shown over the last few weeks and months. Jacki and Lyle first emphasise that, when it comes to podcasting, timing can sometimes be everything! No sooner had the previous episode surrounding Catherine's situation been released, a video statement emerged which quickly dispelled all speculation and laid out the facts of her situation. Jacki discusses how well this whole situation...
2024-04-0535 minThe Rest Is PRThe Rest Is...Scoop - The Netflix Drama on That Prince Andrew InterviewThis week, Jacki and Lyle discuss the upcoming Netflix drama, Scoop, based on the book Scoops: Behind The Scenes of the BBC's Most Shocking Interviews written by former BBC producer Sam McAlister. Specifically, the film centres on arguably the most shocking interview of the 21st century - Newsnight's interview with Prince Andrew about his association with Jeffrey Epstein and allegations of sexual assault of a minor against Andrew which he denies. The biographical drama stars Gillian Anderson as Emily Maitlis, Billie Piper as McAlister, and Rufus Sewell in the role of Prince Andrew. Directed by Philip Martin, it depicts...
2024-03-2941 minThe Rest Is PRThe Rest Is...Kate Middleton, Off-The-Record Briefings & THAT Mother's Day PhotoThis week, Jacki and Lyle discuss the question everyone is asking. Namely - where's Kate? Jacki and Lyle analyse the recent events that make up the mystery surrounding the Princess of Wales, who it was announced earlier this year was attending a hospital for a scheduled abdominal surgery, but who has been somewhat conspicuous by her absence since. Recent events have centred on the release of a supposed Mother's Day photo of Kate, now Catherine Windsor, with her three children which was later the subject of a 'kill order' by the likes of Reuters and the Associated Press due...
2024-03-2247 minThe Rest Is PRThe Rest Is...Christian Horner Part 3 - Red Bull March On & More ControversyThis week, Jacki and Lyle respond to yet another development in the saga that has gripped Formula 1 over the last few weeks. Unlike in previous episodes covering this story, where our hosts have been reacting to information that later became outdated as the story developed apace, this week Jacki and Lyle were able to respond to the latest news minutes after it broke! Namely, that the complainant in this case against Red Bull Racing Team Principal Christian Horner has been suspended. It is the latest twist in a quite extraordinary scandal which has rocked the most successful team on...
2024-03-1559 minThe Rest Is PRThe Rest Is...Individual Awards & The Modern Woman Award 2024This week, on International Women's Day 2024, Jacki and Lyle discuss the importance and significance of individual awards, in light of Jacki's nomination for the Modern Woman Award 2024! Modern Woman, a fantastic platform founded by friend of the podcast Rosie Coxshaw, has partnered with The Inspiration Awards for Women where the award will be presented at a ceremony at the Landmark Hotel in London on 22nd March! This got Jacki and Lyle thinking about the merits of individual awards, with Jacki opening up on how she felt when she heard she was nominated, and how it is always an opportunity...
2024-03-0831 minThe Rest Is PRThe Rest Is...Christian Horner Part 2 - Investigation Outcome & What It Means For Red BullThis week, Jacki and Lyle head out on a second lap of the Christian Horner story, as Red Bull Racing's internal investigation ends in them clearing their team principal of inappropriate behaviour. Jacki and Lyle discuss whether this is indeed the end of the story, and what the investigation process and ultimate outcome means for the Red Bull brand. Lyle compares Red Bull to Manchester City, claiming that despite their on-track success, Ferrari, who he compares with his beloved Manchester United and who will soon be strengthened by the arrival of Lewis Hamilton, will always be the more iconic...
2024-03-0140 minThe Rest Is PRThe Rest Is Alcohol - The Rest Is...Making The Podcast - The Story So FarOn the latest episode of The Rest Is Alcohol, Jacki and Lyle discuss what it has been like so to make the podcast, and the wonderful feedback they have had so far. Lyle focusses on the idea of 'experiences' and how your approach to the idea of alcohol can either elevate or dampen these experiences over time. Jacki analyses how young people's outlook on drinking is markedly different to what it was like when she was that age! There is many a rant about the availability of water on nights out, but also plenty of praise for the innovators...
2024-02-2831 minThe Rest Is PRThe Rest Is...Christian Horner, Formula 1, & The Red Bull Racing ScandalThis week, Jacki and Lyle discuss the situation surrounding allegations made against Red Bull Racing team principal, Christian Horner, and how the team themselves are dealing with the ongoing scandal. Jacki begins by praising Red Bull's crisis communications strategy, in particular their continued transparency and the authenticity they have demonstrated both with their own comms and the visibility they are continuing to give Horner on the eve of the new Formula 1 season. Lyle discusses the recent PR Week article which quotes the likes of Lorna O'Neill, former head of comms at Thomas Cook, and industry veteran Mark Borkowski, both...
2024-02-2343 minThe Rest Is PRThe Rest Is...Global Communications (With Catherine Channon)This week, Jacki and Lyle are joined by the brilliant Catherine Channon. Cat is the Senior Vice President of Global Communications at Hurtigruten Expeditions, a sustainable expedition travel company, specialising in taking mindful and curious adventurers to the farthest corners of the world. She has previously been the Head of International Communications and the Vice President of Global Corporate Communications at the gaming giant EA, as well as the Director of International Integrated Communications at Warner Bros., where she headed up the International Public Relations, Community and Social Media teams and oversaw the regional press, social and influencer operations...
2024-02-1648 minThe Rest Is PRThe Rest Is...Archiving & Business HistoryThis week, Jacki and Lyle discuss the importance of archiving, and maintaining archives within both your personal and professional lives. This topic stemmed from Jacki purchasing some artwork which her husband, James, had mentioned he liked, only to discover that the artwork was previously owned by a woman by the name of Dione Guffey. Guffey, full name Dione Guffey Kenzer and married to Myron Kenzer, had worked for prominent advertising company J. Walter Thompson in the 1950s. Jacki discovered that she had also been painted by iconic artist Andy Warhol, but was unable to find further information having become...
2024-02-0935 minThe Rest Is PRThe Rest Is Alcohol - The Rest Is...January In The Hospitality IndustryThis week, Jacki and Lyle discuss recent comments made by certain experts and professionals within the hospitality industry that have highlighted how an increase in people doing 'Dry January' has led to lower performance figures than they expected, and how statements like these can set a dangerous precedent when it comes to the importance we place on drinking alcohol in pubs and restaurants. Lyle analyses how he feels these industry experts are paying attention to the wrong metrics considering the increasing desire by many pub-goers to engage in a non-alcoholic beer or two at social events, even going as...
2024-02-0729 minThe Rest Is PRThe Rest Is...The January BluesThis week, Jacki and Lyle discuss the age old phenomenon that is the January Blues! As we head into February in 2024, our hosts open up about how their January was, and what their plans are now that the traditionally blue month is behind them. Jacki analyses how businesses deal with the January blues, and also breaks down with Lyle the responsibility we, the public, have as well as the media in particular when it comes to finding the good stories in the midst of the conflicts and other bad news stories that will always persist throughout the news worldwide...
2024-02-0233 minThe Rest Is PRThe Rest Is...The Traitors, Trump, & Behavioural TrendsThis week, Jacki and Lyle discuss a couple of news stories that are making waves either side of the Atlantic - namely, the phenomenon that is the latest series of The Traitors here in the UK, and Donald Trump's increasing momentum in the race to become the Republican candidate in the upcoming U.S. Presidential election. In an at times chaotic episode, during which Lyle manages to make up an entirely new UN position, Jacki discusses the success of the BBC's comms strategy around the latest series of The Traitors, and how despite it being a message that continues...
2024-01-2635 minThe Rest Is PRThe Rest Is Alcohol - The Rest Is...Sober Curiosity & Running A Business (With Ben Williams)This week on The Rest Is Alcohol, Jacki and Lyle are joined by friend and former guest of The Rest Is PR - the brilliant Ben Williams. Ben is the Founder & Managing Director of Kiln, a digital transformation agency, and he has previously held positions at Apple, InMobi and Channel 4! Ben is also 5 years sober, having stepped away from alcohol around the same time as he founded Kiln. In an open and incredibly informative episode, Ben opens up about his struggles with alcohol in the past, including how problems with alcohol have sadly led to friends and family members...
2024-01-2434 minThe Rest Is PRThe Rest Is Alcohol - The Rest Is...Dry January (With Bryony Purdue)This week on The Rest Is Alcohol, Jacki and Lyle are joined by the wonderful Bryony Purdue. Bryony is a cabaret performer, host, and producer, as well as being a professional singer and recording artist in her own right, with a new album on the way and having previously been a Jools Holland nominee for 'Best Up and Coming Artist' at the 2022 Boisdale Music Awards. Bryony has also recently been touring with the highly regarded Fleetwood Mac tribute band, Transatlantic Rumours, which is where the story of her Dry January begins in this fantastic first official episode of the...
2024-01-2236 minThe Rest Is PRThe Rest Is...Mr Bates vs The Post OfficeThis week, Jacki and Lyle discuss a subject that has gripped the nation as a result of a truly extraordinary drama series which aired on ITV earlier this month - Mr Bates vs The Post Office. Starring Toby Jones, Monica Dolan and Julie Hesmondhalgh among other, this exceptional dramatisation of the Horizon IT scandal, otherwise known as the British Post Office scandal, depicts one of the biggest miscarriages of justice ever witness in the United Kingdom. Hundreds of sub-postmasters were wrongly prosecuted for theft, false accounting or fraud as a result of the flawed Horizon accounting system, created by...
2024-01-1246 minThe Rest Is PRThe Rest Is...Happy New Year! The Rest Is PR Predictions For 2024Happy New Year from The Rest Is PR! This week, Jacki and Lyle share their predictions for the year ahead, including many a theory on the impact AI could have in 2024. Jacki discusses how important thought leadership and strong opinions within the C-suites of organisations will be over the coming months, while Lyle analyses the need for professionals at every level to embrace new technologies heading into the new year - mostly because we're likely to see them arrive every few weeks! The pair discuss Dimoso's plans for the coming year, and there is even time for more exclusive...
2024-01-0550 min
The Rest Is AlcoholThe Rest Is...Alcohol - A Brand New Podcast by Lyle Fulton & Jacki VauseJacki Vause and Lyle Fulton are delighted to announce the launch of a brand new podcast - The Rest Is...Alcohol! Dimoso CEO Jacki and actor, musician and writer Lyle, the team behind The Rest Is...PR, will be presenting a spin-off podcast on the subject of alcohol, alcoholism, and people's relationships with drinking. The pair open up about their own experiences with alcohol throughout their lives, with Jacki having been completely teetotal for a number of years now and Lyle having changed his mindset when it comes to drinking after an incident last year.This...
2024-01-0318 minThe Rest Is PRThe Rest Is...Alcohol - A Brand New Podcast by Lyle Fulton & Jacki VauseJacki Vause and Lyle Fulton are delighted to announce the launch of a brand new podcast - The Rest Is...Alcohol! Dimoso CEO Jacki and actor, musician and writer Lyle, the team behind The Rest Is...PR, will be presenting a spin-off podcast on the subject of alcohol, alcoholism, and people's relationships with drinking. The pair open up about their own experiences with alcohol throughout their lives, with Jacki having been completely teetotal for a number of years now and Lyle having changed his mindset when it comes to drinking after an incident last year. This...
2024-01-0318 minThe Rest Is PRThe Rest Is...PR 2023 - A Rundown Of The Best Bits From 2023A very Merry Christmas to you all from the team at The Rest Is PR! As we head towards New Year's Eve and 2024, Jacki and Lyle take a look back at some of the highlights from the podcast in 2023! They begin by stating that it would be impossible to talk about all of the highlights, mostly because every episode has been absolutely fantastic. Lyle discusses how the Netflix Beckham documentary episode was a particular highlight for obvious reasons, and he also opens up on the importance of the episode on alcohol and how it may well have inspired another...
2023-12-2940 minThe Rest Is PRThe Rest Is...Michelle Mone & The PPE ScandalThis week, Jacki and Lyle discuss the extraordinary interview Baroness Michelle Mone gave alongside her husband, Doug Barrowman, earlier this month on the BBC programme Sunday with Laura Kuenssberg. In a quite remarkable piece of television, Mone revealed that she had, in fact, lied to the press about how she and her family stood to profit to the tune of up to £60 million as a result of PPE contracts negotiated between her husband's company on the government at the height of the Covid-19 pandemic. Mone had herself recommended Barrowman's company to the government during a period of crisis for P...
2023-12-2244 minThe Rest Is PRThe Rest Is...PR At Christmas & Business During The Holiday SeasonIn the second episode of season 2, Jacki and Lyle are feeling festive! Well, they're certainly getting into the holiday spirit, and this week they discuss how PR professionals and agencies operate in the lead up to Christmas. Do they wind down or ramp up in the lead up to the big day? Jacki discusses the importance of providing 'evergreen' content for journalists over the festive period, and how acknowledging that they will be working hard over what is normally a designated holiday will make for a strong, empathetic relationship with them not just over Christmas but moving forward into...
2023-12-1534 minThe Rest Is PRThe Rest Is...Media ManipulationSeason 2 is here! The Rest Is...PR embarks on its second season this week, with Jacki and Lyle once again tackling some of the major issues of the day and analysing the PR elements of some of the big breaking news stories across the world. In the first episode of the new season, Jacki and Lyle discuss a topic which is becoming more and more prevalent by the day - media manipulation. Jacki discusses the recent controversy surrounding Omid Scobie's latest book, Endgame, where the Dutch release 'accidentally' named the two Royals allegedly at the centre of what Harry...
2023-12-0837 minThe Rest Is PRThe Rest Is...PR Confidential & Demystifying PR (With Amanda Proscia)Jacki and Lyle are joined this week by the brilliant Amanda Proscia. Amanda is the COO and Founder of Lightspeed Marketing & PR, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, she worked in a variety of other agencies and businesses, including American Express, Burson-Marsteller, and Interbrand. Her incredible level of experience and expertise in the industry has, perhaps understandably, led to Amanda fielding thousands of questions about public relations throughout your career. Amanda is also the published author of PR Confidential: Unlocking the Secrets to...
2023-11-2441 minThe Rest Is PRThe Rest Is...Running An Agency (With Laura West)This week, Jacki and Lyle are joined by the absolutely wonderful Laura West. Laura is the founder and one of the advisors at Agencywise, a platform where agency owners can meet, network with and learn from fellow professionals, whilst also getting access to experts from the likes of finance, law and the economy. She has over 20 years of experience in the PR and Marketing industry, with a particular focus on helping agency founders grow and scale their businesses. Laura is certified in Agile and Change Management, and has used these skills to assist her clients in the running of...
2023-11-1749 minThe Rest Is PRThe Rest Is...Leadership & What Makes A Great LeaderThis week, Jacki and Lyle discuss a topic that they have occasionally covered in passing in previous episodes, but never fully delved into. Namely - what makes a great leader? In a brilliant and wide-reaching discussion, Jacki offers some context on why this topic was chosen. She describes the drama that has unfolded around video game software development giant Unity Technologies, creator of cross-platform game engine Unity, and their now former CEO and President John Riccitiello. Jacki describes how Riccitiello demonstrated poor leadership by not communicating clearly Unity's move to implement 'Runtime', which would mean gamers and developers would...
2023-10-2746 minThe Rest Is PRThe Rest Is...David Beckham, The Media, & The DocumentaryThis week, Jacki and Lyle digest one of the most watched documentaries of the year so far. You guessed - this week the podcast is talking about all things Beckham! The documentary, from filmmaker Fisher Stevens and available now on Netflix, saw a record-breaking 3.8 million viewers tune into it in its first week, and it has been performing similarly well ever since. Jacki and Lyle break down their key takeaways from the documentary, including Lyle's shock at Victoria Beckham's revelation that she told David she was pregnant the night before 'the kick' against Argentina in the 1998 World Cup. Jacki...
2023-10-2047 minThe Rest Is PRThe Rest Is...Laurence Fox, Calvin Robinson, & The Ava Evans ScandalGB News is once again in the spotlight, this time due to the controversial events surrounding Laurence Fox and his comments about political commentator, Ava Evans. This week, Jacki and Lyle digest yet another week of controversy for the broadcaster - a week which saw Dan Wootton suspended from the channel and dismissed from the Daily Mail, Laurence Fox suspended and ultimately dismissed from GB News, and Calvin Robinson, another GB News presenter, dismissed for his defence of Fox's actions. Jacki praises GB News for their decisiveness in the immediate aftermath of the controversy, and Lyle once again reaffirms...
2023-10-1340 minThe Rest Is PRThe Rest Is...Russell Brand, Dispatches & Due DiligenceThis week, Jacki and Lyle delve into yet another scandal which has rocked the media and broadcasting world. In recent weeks, comedian, TV presenter, movie star and self-professed wellness influencer Russell Brand has been accused of sexual assault. Four women allege that Brand assaulted them between 2006 and 2013, a period where he was considered to be at the height of his fame. This was while he was a presenter for Channel 4's spin-off Big Brother programme, Big Brother's Big Mouth, produced by Endemol, before landing a prime slot as host of a BBC Radio 2 show alongside Jonathan Ross, and later...
2023-09-2938 minThe Rest Is PRThe Rest Is...Influencer Marketing & Accountability Online (With Hannah O'Donoghue-Hobbs)This week, Jacki and Lyle are joined by the fantastic Hannah O'Donoghue-Hobbs. Hannah is a freelance Social Media Manager & Trainer, with experience in helping businesses put their best foot forward online. She has previously been the Social Media Coordinator at Cosatto, working to create and implement their social media strategy across the UK, Ireland, Spain and Germany, and prior to that she was a Digital Marketing Executive at the Fuller Research Group. She has also held roles at Manchester-based organisation Research Opinions, Access SUMMIT and The Co-operative Banking Group, and started her professional life as a care worker before...
2023-09-2247 minThe Rest Is PRThe Rest Is...Inclusion, Diversity & Belonging In The Workplace (With Chloe Davies) This week, Jacki and Lyle are joined by the absolutely incredible Chloe Davies. As Lyle's introduction to Chloe in the episode suggests, she really has had an incredible career so far. She is a global inclusion and belonging consultant, a chef, and an entrepreneur, as well as being an incredibly committed campaigner for inclusion and equality across all spaces. Chloe is also a member of Badassery, a private global community that empowers unconventional thought leaders to push boundaries, magnify their influence and spread their life’s passion, and the WACL (Women in Advertising & Communications Leadership). In September 2021, she took on...
2023-09-1558 minThe Rest Is PRThe Rest Is...Luis Rubiales, Mason Greenwood, & The Problem With Football CommunicationsThis week, Jacki and Lyle are back and discussing an industry that has dominated the global news agenda for all the wrong reasons over the last 3 weeks. That's right, it's time to talk about THAT moment after the Women's World Cup Final, and the behaviour of the now suspended President of the Spanish FA - Luis Rubiales. In the first recording after her incredible wedding day, Jacki discusses how football clubs and international organisations alike have consistently failed to set adequate parameters for their employees, meaning however common-sensical the choices are, situations such as the Women's World Cup Final...
2023-09-0851 minThe Rest Is PRThe Rest Is...Nigel Farage vs. Coutts BankThis week, our dynamic The Rest Is PR duo tackle a story that dominated headlines in the United Kingdom towards the end of July, and has continued to spark debate as it has rumbled on. You guessed it - Lyle and Jacki get stuck into Nigel Farage vs. Coutts Bank! In an episode that takes one or two surprising turns, Lyle opens up with an admission that while he is by no means Farage's biggest fan, either in terms of his politics or his occasionally incendiary personality, the action taken by Coutts to close his account on political grounds...
2023-09-0137 minThe Rest Is PRThe Rest Is...GB News & The Rise Of New Broadcast MediaThis week, Jacki and Lyle discuss something which, as Lyle mentions very early on, the duo have flirted with discussing for some time now. Namely - the broadcasting enigma that is GB News, and the rise of new, somewhat provocative broadcasting platforms. In an incredibly interesting episode, Jacki discusses how, for all the controversy surrounding it, GB News is a station that she has admiration for due to their success in getting their messaging and branding absolutely spot on. Lyle analyses how the likes of GB News, Talk TV, and LBC on the radio have been able to attract...
2023-08-2537 minThe Rest Is PRThe Rest Is...Web3 & Communications (With Camilla Purkis-White)This week, Jacki and Lyle are joined by the wonderful Camilla Purkis-White, who happens to be the latest member of the exceptional Dimoso team to appear on the podcast! Camilla is the Metaverse Marketing & Gaming Partnerships Director at Dimoso, and she is also a Digital, Content & Social Marketing Director in her own right. She has previously worked for the likes of Dove, COTY Beauty, McDonald’s and many more of the world's most iconic brands, and she has previously been a guest lecturer at the University of Greenwich. Camilla is also the host of the Web3 for Good Podcast, an...
2023-08-1848 minThe Rest Is PRThe Rest Is...The Future Of PR - The Influence Of AI & New TechnologiesThis week, Jacki and Lyle discuss a topic that is becoming increasingly significant as new technologies come to the fore - what does the future hold for the world of PR? In an intriguing and informative conversation, Jacki outlines how a brilliant conversation with someone she mentors led to her wanting to discuss how the PR industry will evolve in the future, what skills PR professionals will need, and the influence of new technologies on the communications industry moving forward. She emphasises how the landscape of the comms world continues to change and develop, and states that she would...
2023-08-1144 minThe Rest Is PRThe Rest Is...Making An Impact & Building Confidence (With Esther Stanhope aka The Impact Guru)This week, Jacki and Lyle are joined by the absolutely phenomenal Esther Stanhope, otherwise known as The Impact Guru. Esther is a keynote speaker, and the award-winning author of the incredible 'Goodbye Glossophobia: Banish Your Fear Of Public Speaking', as well as an experienced BBC broadcaster & founder The 80% Perfect Club. She is known throughout The City as The Impact Guru, a phrase coined by Deloitte when she worked with them previously. As the Impact Guru, Esther has helped FTSE 100 Firms make an impact, win pitches, and perfect the art of public speaking and networking. In an informative and, quite...
2023-08-0456 minThe Rest Is PRThe Rest Is...Huw Edwards & The BBC Presenter ScandalThis week on The Rest Is...PR, Jacki and Lyle discuss a news story which has dominated the public consciousness and generated no end of hostile speculation and rumour. Namely - the BBC Presenter Scandal, and the revelation that the individual at the heart of the story is renowned BBC News presenter Huw Edwards. The episode begins with Jacki describing a terrifying experience she went through recently, where her dog Ludo came to her aid to chase an intruder out of her house! In one of the more curious segues in The Rest Is...PR history, our hosts move...
2023-07-2849 minThe Rest Is PRThe Rest Is...Drinking & Our Relationship With AlcoholThis week on The Rest Is...PR, Jacki and Lyle discuss a subject they have been keen to cover for quite some time - drinking, and our relationship with alcohol. In an open and incredibly insightful and vulnerable conversation, Jacki and Lyle both discuss their own experiences of alcohol throughout their lives. Lyle opens up about a recent set of circumstances which led to him taking a break from drinking for a month, and the transformative impact that will hopefully have on his life and his relationships with his friends and family. He also analyses how he is becoming...
2023-07-2147 min
The Rest Is PRThe Rest Is...Stakeholder Management & Football Fan Engagement (With Kevin Rye)This week, Jacki and Lyle are joined by the fantastic Kevin Rye. Kevin is the founder of Think Fan Engagement, which publishes the annual Fan Engagement Index and the Fan Engagement Pod. It advises clubs, organisations and brands on their relationships with fans, strongly advocating a culture of listening. Kevin's career in football began as an activist fan of Wimbledon FC/AFC Wimbledon. He subsequently worked for Supporters Direct and SD Europe, advising fans, clubs, governing bodies and government, as well as leading on PR and policy for the organisation. Since 2015 he has been a consultant to clubs & fans...
2023-07-1458 minThe Rest Is PRThe Rest Is...PR & AwardsThis week, Jacki and Lyle have awards fever! This is because voting is officially open for the British Podcast Awards, where you, our loyal listeners, can vote for The Rest Is PR for the Listeners' Choice Award! Simply head to https://www.britishpodcastawards.com/voting and search for this podcast to cast your vote. Voting for this award got Jacki and Lyle thinking about the importance of awards and award submissions in the world of PR and the B2B landscape. Jacki discusses her role as a judge at the likes of the Big Indie Pitch and other events...
2023-06-3041 minThe Rest Is PRThe Rest Is...PR & Sales (With Helen Kensett)This week, Jacki and Lyle are joined by the wonderful sales extraordinaire - Helen Kensett. Helen is the co-founder and Creative Director of CogniClick - a sales activation agency which partners with growth obsessed technology firms to deliver sales campaigns, content and sales enablement activity. She is also the author of Sales Mind: 48 Tools To Help You Sell, and has previously worked for the likes of Engine Group, Haymarket Media Group and The Convince Consultancy. In a wide-ranging and intriguing episode, Helen discusses her career so far, and dispels a few myths about the wild world of sales! She...
2023-06-2345 minThe Rest Is PRThe Rest Is...Phillip Schofield: The Fallout (Part One)This week, in Part One of what is the first ever double-bill for the podcast, Jacki and Lyle discuss how ITV, Phillip Schofield, and Holly Willoughby handled the feud between the iconic presenting duo. This episode was recorded immediately after it was announced that Schofield was leaving ITV's flagship daytime television programme, This Morning, for what at the time appeared to be fairly ambiguous reasons relating to his strained relationship with Willoughby behind the scenes. What transpired was a far bigger story, and one which compelled Jacki and Lyle to record a second episode that is being released alongside...
2023-06-0942 minThe Rest Is PRThe Rest Is...Investor Relations & PR Development (With Scott Fulton)This week, Jacki and Lyle record a much anticipated episode. That's right, listeners - this week, Jacki and Lyle are joined by none other than Scott Fulton. PR professional. Investment analyst. Investor relations executive. And, crucially...Lyle's dad! Scott trained as an economist, and entered stockbroking in the City of London in 1988 as an equity investment analyst working at Credit Commercial de France (CCF). He later worked as an equity analyst at UBS, Credit Suisse, Merrill Lynch and ABN Amro, earning a place in Extel’s Top 5 analysts in the Building & Housing sector between 1995 and 1999 Scott later moved into In...
2023-05-1950 minThe Rest Is PRThe Rest Is…Private Members Clubs & Their Role In Business Marketing (With Andrew Richardson)This week, Jacki and Lyle are joined by the brilliant Andrew Richardson - Managing Director of the Home House Collection. In an interesting and insightful episode, Andrew discusses his career journey, from globetrotting chef, to operations manager, to his position today as Managing Director of the fantastic Home House Collection - a collection of two private members clubs situated in the heart of London. Home House, the first to be established, is an award-winning members club designed by George III's architect in the 18th century. Home Grown was established in 2019 and is designed with entrepreneurs, investors and business leaders...
2023-05-1249 minThe Rest Is PRThe Rest Is...Client Relationships & New Strategies (With Sam Patchett)This week, Jacki and Lyle welcome the wonderful Sam Patchett to the podcast. Sam is one of the founders of Profile - a new London-based PR agency specialising in Executive Profiling - where he is now also the Client Director. Sam previously worked as a press secretary and political advisor in his native New Zealand, before moving into PR there with SweeneyVesty. Sam later moved to the United Kingdom, where he moved into corporate comms with Aegon and Grayling. Sam chats to Jacki and Lyle about how Profile came into existence, as well as the importance of having a...
2023-05-0544 minThe Rest Is PRThe Rest Is...Interviews & Interview TechniqueThis week, Jacki and Lyle embark on the much anticipated Interview Technique episode! In an incredibly informative and open discussion, Jacki and Lyle discuss their own experiences of interviews, both in terms of being interviewed and being the interviewer. Jacki analyses the importance of body language in an interview, and how all an employer wants to see in an interview situation is the applicant being the best version of themselves they can possibly be. Lyle opens up on his experiences of both interviews and auditions, and the similarities between the two, before Jacki and Lyle convey a hugely important...
2023-04-2834 minThe Rest Is PRThe Rest Is...Growing Your Business & Securing New BusinessThis week, having recently covered the incredible broad topic of starting your own business, Jacki and Lyle take it one step further. You've set your business up - now it's time to grow that business! In a wide-ranging and insightful episode, Jacki and Lyle open up about their own experiences of expanding their business and the successes and difficulties they have encountered. Jacki mentions how, before the advent of new technologies, business growth used to be entirely based on word of mouth, and those core tenets of preparedness, clear messaging and a strong vision appear once again. Lyle and...
2023-04-2138 minThe Rest Is PRThe Rest Is...Crisis Preparations & PRThis week, Jacki and Lyle discuss the crucial and at times explosive topic of crisis preparations in PR. In an ironically thinly prepared chat due to the busy nature of both Jacki and Lyle's schedules, and with Jacki recording live from an office in the midst of renovation and refurbishment, our hosts talk through what it means to be prepared for a crisis and how to piece together a clear and efficient strategy. Jacki outlines the number one rule for anyone looking to construct a crisis preparation strategy, which includes above all ensuring that everyone knows their job and...
2023-04-1453 minThe Rest Is PRThe Rest Is...VR, XR, & Live Events (With Selen Lun)This week, Jacki and Lyle are joined by the wonderful Selen Lun, professional artist, performer, creative, and founder of both the Lun Family Company and live virtual and extended reality events company XREventIst. In a wide-ranging and intriguing episode, Selen talks about her career journey so far, and how the Covid pandemic led to a change in direction from a career in performance and the theatre to her current work in the VR and XR industry. Selen also discussed how the Lun Family Company was founded, and how it became an organisation that encompassed all of her creative output...
2023-04-0643 minThe Rest Is PRThe Rest Is...Graduates & RecruitmentThis week, Jacki and Lyle discuss one of the biggest topics in the business world - recruitment. In an open and intriguing episode, Jacki discusses her first job and how she still looks back on it as a career highlight, as well as how university wasn't always the plan before some sound advice from her father. Lyle opens up about his brilliant experience with the Young Shakespeare Company, and how it was also his dad who gave him the impetus to head to university himself. Both Jacki and Lyle discuss the importance of university, not just in terms of...
2023-03-3148 minThe Rest Is PRThe Rest Is...Gary Lineker vs. The BBCThis week, Jacki and Lyle discuss a topic that gripped the nation earlier this month. That's right - The Rest Is PR has its say on Gary Lineker vs. the BBC. In a compelling episode, Jacki discusses what her strategy might have been had she been the one advising the BBC, and also throws her hat in the ring to do just that should the same situation arise again! Lyle outlines his views on the subject, and whether this is a line in the sand when it comes to the use of social media by employees of any organisation...
2023-03-2440 minThe Rest Is PRThe Rest Is...Ads, Apps, & Intel In PR (With Ksenia Yurkina)This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech in her role with Apptica. Jacki and Ksenia talk through what good looks like when it comes to results in the marketing industry, and Lyle asks what challenges Apptica looks...
2023-03-1751 minThe Rest Is PRThe Rest Is...Startups & Starting Your Own BusinessThis week, Jacki and Lyle discuss a topic which is very close to their heart - starting your own business. In a wide-ranging and open conversation, both Jacki and Lyle open up on their own experience of the wild world of startups. Jacki talks through her journey from working in a startup business, and learning from her employer, to setting up her own company and watching it grow exponentially at a remarkable rate. She then outlines her passion for startups and small businesses, with Lyle agreeing that SMEs are very much the lifeblood of any economy. Jacki discusses the...
2023-03-1048 minThe Rest Is PRThe Rest Is...A PR IntroductionIt's finally here! Jacki Vause (CEO of Dimoso) and Lyle Fulton (professional actor-turned-occasional PR man) bring you the first episode of an exciting new podcast - The Rest Is PR. In this episode, Jacki and Lyle talk about what to expect from this new series, before discussing their respective journeys into the world of PR, and how success in the industry is measured more on the strength of professional relationships and the ability to adapt in one of the fastest moving industries in the business world!Artwork by Daff KjellströmMusic by Lyle F...
2022-08-1939 min