Shows
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe 2026 Messaging Rule: If It Could Be About Any Studio, Delete ItSend Jackie A Message!You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't new students finding you?Here's the deal: if your marketing could describe any studio in your city, it's not marketing — it's filler. And in 2026, filler is costing you real students.In this episode of the Studio CEO Podcast, Jackie Murphy breaks down exactly why generic messaging has become the biggest invisible barrier between yoga and Pilates studio owners and the clients they're trying to attract. Jackie shares the 2026 messaging rule she's using with st...
2026-02-1718 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersHow Ads Became My Lifeline (And Built a Seven-Figure Coaching Business)Send Jackie A Message!You've invested thousands in certifications. Your classes are incredible. Your teaching is top-notch. So why isn't your revenue reflecting that?Here's the hard truth: being the best teacher won't make you stand out in 2026.As more yoga and Pilates studios open across the country, studio owners are being told they need better quality teachers to compete. But that advice is costing you time, money, and growth. In this episode, Jackie breaks down why your skills as a teacher have nothing to do with your skills as a business owner—an...
2026-02-1018 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersYour Competition Just Opened Down the Street: Now What?Send Jackie A Message!Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you’re wondering what actually makes a studio stand out anymore.In this episode, Jackie Murphy breaks down exactly how one Pilates studio generated $81,605 in revenue over a single Black Friday weekend—and why it had nothing to do with luck, hustle, or having “better teachers.”You’ll learn why the old boutique fitness playbook (word-of-mouth and hoping people find you) no longer works, h...
2026-02-0329 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersFrom The Yoga Boss Vault: Your Business Results Are Created in Your MindSend Jackie A Message!If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your thinking.In this Yoga Boss Vault episode, Jackie teaches the difference between the primitive brain (the part of you that’s wired for safety, efficiency, and avoiding risk) and the prefrontal cortex (the part of you that thinks like a CEO—strategic, logical, and action-oriented). You’ll learn how fear...
2026-01-2730 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersHow My Client Made $81,605 on Black Friday (Without Burning Out Their Team)Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She al...
2026-01-2029 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersMy 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)Send Jackie A Message!What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competition (and why that’s not a bad thing), how consumers are becoming smarter and more values-driven, and why generic marketing is officially dead.Jackie also explains why organic marketing alone wo...
2026-01-1336 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe 3 Financial Goals Every Studio Owner Needs to Set in 2026Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining.Key Takeaways✔ Profit creates sustainability ✔ Salary is non-negotiable ✔ Revenue funds growth ✔ Monthly tracking matters ✔ Goals should stretch your identityFAQsWhat financial goals should a studio owner s...
2026-01-0620 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersHow to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)Send Jackie A Message!AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business.In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for leadership, coaching, or human connection.You’ll learn where...
2025-12-3030 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersYou Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill.You’ll learn how coaching improves leadership, decision-making, nervous system regulation, and team management — and why you can’t outwork beliefs that quietly work against you. This episode is essential listening for yoga and Pilates...
2025-12-2339 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersWhy Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian BarnesSend Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%.You’ll learn the structural differences that drive profitability, why pricing isn’t the real issue, how two new members per month can dramatically increase profit, and what systems actually matter for sustainable growth...
2025-12-1654 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersFrom The Yoga Boss Vault: Notice Discomfort, Act AnywaySend Jackie A Message!You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop.In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business.You'll learn:Why your primitive brain is keeping you stuck (and how to override it)The 3 ways most people handle discomfort (resist, react, avoid) and why none of them...
2025-12-0221 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners10 Business Philosophies That Built a $1.5M Coaching BusinessSend Jackie A Message!What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out.This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it.You'll learn:Why returning to foundations (like going back to the ballet ba...
2025-11-1843 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersAEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO PodcastSend Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.You'll learn:Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimization) is and why it matters for studio ownersHow to test...
2025-11-1122 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersHow to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)Send Jackie A Message!In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles.Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with a strong leadership team. After generating $13,000 in her first three days of launching a campaign within 30 days of coaching...
2025-10-1448 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersOpening Strong: How Mandy Launched Her Studio with the Grow MastermindSend Jackie A Message!Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year.You’ll hear how Mandy:Opened with confidence by setting up systems and processes before day oneSold memberships and bu...
2025-09-3038 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe 3 Shifts Every Studio Needs to Scale: Lessons from Greensboro Power StudiosSend Jackie A Message!What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear.You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift from the beliefs that create chaos to the beliefs that create clarity, consistency, and sc...
2025-09-1618 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe 3 Content Types That Turn Warm Leads Into ClientsSend Jackie A Message!Episode Summary:If your emails are only telling people when your next class is… they’re probably not working.Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients.In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested” and “invested,” helping you turn subscribers into students, class-ta...
2025-09-0923 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe Leadership Pause: How to Stop Being the Bottleneck in Your Studio and Take Back Your TimeSend Jackie A Message!You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause: a Micro-Habit that changes how your team shows up, makes decisions, and owns results. If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with ownership, default to execute) and real scripts you can use the moment a teacher, VA, or manager asks for direction.What you’ll hear:Why leaders accidentally become bottlene...
2025-08-1222 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersHow to Sell Your Studio Offers Using Instagram Stories — Without Feeling SalesySend Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.Jackie breaks down:Why Stories are your warmest, most trust-filled audienceThe biggest mistakes studio owners make when using StoriesThe mindset shifts you need to sell confidentlyA repeata...
2025-07-081h 06The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersMarketing is a Skill: How to Find—and Master—Your Recipe for New StudentsSend Jackie A Message!In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:Why most marketing isn’t working (and how you’ve been taught to think about it wrong)The problem with treating marketing like a checklist item or guessing...
2025-07-0122 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe Messaging Mistake That’s Costing You Clients in 2025Send Jackie A Message!Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.You’ll learn:The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at your offerHow to update your message so it fits your client’s life...
2025-06-0323 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThey’re Clicking, But Not Buying? Here’s Why (and What to Fix)Send Jackie A Message!You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In this episode of the Studio CEO Podcast, Jackie breaks down:What it really means when people click but don’t buyWhy 98% of visitors won’t convert on their first visit (and why that’s okay)How to stay consistent when your strategy is starting to workWhat your audience needs to say YES...
2025-04-2220 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersBeyond a Million: Why Seven-Figure Wealth is the Key to Real ImpactSend Jackie A Message!What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.In this episode, we'll explore:Why your mindset around money is limiting your successHow financial stability allows you to serve more people, not fewerThe hidden fears keeping you st...
2025-03-0425 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.In this episode, we’ll dive into: How to simplify your offers to boost sales and reduce client confusion Why prioritizing memberships over drop-ins leads to predictable incomeThe power of a well...
2025-02-1822 minThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersThe Productive Routine I Use to Grow My BusinessSend Jackie A Message!Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness your brain’s potential to align every action with your goals, ensuring consistent progress and productivity.Discover the transformative impact of effective daily planning in alleviating th...
2024-12-0328 min