Shows
The Laundromat Resource Podcast245. Doing EVERYTHING "Wrong" and CRUSHING It with Jacob & Kristi WorkmanSend us Fan MailWelcome back to the Laundromat Resource Podcast! In Episode 245, Jordan Berry welcomes returning guest Jacob Workman and, for the first time, his wife and business partner, Kristi Workman. Together, they open up about their incredible journey of building a thriving laundromat portfolio—even after swearing they’d never get into the business. From their accidental entry into the industry and early struggles, through losing their first key location, to their smart, unconventional strategies for remote management and expansion, the Workmans share invaluable lessons, triumphs, and the nitty-gritty of running seven businesses—four l...
2026-04-151h 18
The Dealership Fixit PodcastPowersports DMS Deep Dive: Inventory, AI & RFID with with Lou Pedler from ZiiDMSLou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now ZiiDMS.In this episode, Lou and Jacob dig deep into what dealerships are actually getting out of their DMS, and more importantly, what they are leaving on the table. Most dealers only use 50-60% of what their DMS can do. The dealers who unlock the rest? They sell...
2026-03-3146 min
The Dealer Lab21 | Jacob Berry: Motohunt Co-founderHow MotoHunt Started: Jacob Berry on Inventory Management, Used-Bike Strategy & the Future of DealershipsMax Materne and Danny French interview Jacob Berry, co-founder of MotoHunt, about his background from automotive master tech to RideNow’s internet director and how MotoHunt was born from tedious, multi-day Excel-based inventory meetings that required manually pulling JD Power, NPA, and network data to make pricing and transfer decisions. Jacob explains how seed money and partnering with Michael led to building a centralized, data-driven tool to remove emotion from inventory decisions for both new and pre-owned units, and how dealers can use it for appraisals, co...
2026-03-311h 22
The Dealership Fixit PodcastThrowback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike ShaugIn this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships.We break down:Why paid search still outperforms “list it on a marketplace and hope”How to structure campaigns around inventory-level intentHow to avoid wasted spend from broad targeting and irrelevant queriesHow to use first-party dealer data to find more buyers (and re-market service/gear)YouTube strategy: skippa...
2026-03-2425 min
The Dealership Fixit PodcastMoving Metal Podcast - Used Inventory, Dealer Marketing, and the Future of Powersports RetailJacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports.We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what separates strong operators from everyone else.They also get into dealership marketing, customer retention, ride events, vendor expectations, and why the best dealers are selling experience instead of chasing a race to the bottom on price. This is a tactical episode for motorcycle and powersports dealers that...
2026-03-111h 25
The Dealership Fixit PodcastThe Silent Killer on Most Powersports Dealer Websites with Mark SheffieldInventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales.In this episode, Jacob Berry sits down with industry operator and writer Mark Sheffield to discuss what dealerships are getting wrong when it comes to their website inventory.Mark shares insights from years of working with dealer 20 groups and analyzing dealership operations across the country. Together they explore why “Call for Price” listings push customers away, why stock phot...
2026-03-071h 06
The Dealership Fixit PodcastThrowback: Dealership Growth + Leadership The “10 Pennies” Method with Phillip OrangeIn this throwback episode, we sit down with Philip Orange, a Texas dealer/operator who’s scaled stores, built winning teams, and lived through the market chaos of the last two years.We cover:Why customer experience suffered during the shortage era — and how to fix it nowSurcharges vs rebates (and why OEMs can’t “just remove” surcharges)How Philip turned a struggling store into a high-volume operationPackaging accessories through education instead of “market adjustments”The best leadership habit in the episode: the 10 pennies...
2026-03-0227 min
The Dealership Fixit PodcastNPA Used Motorcycle Wholesale Trends: Cruisers, Sport Bikes, MX, SxS in 2026 with Mike MurrayWholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode.Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be cautious with when sourcing pre-owned inventory. We cover cruisers, sport bikes, motocross, adventure/dual sport, side-by-sides, and seasonal marine/PWC trends, plus the reality of book values vs real market pricing and why mileage sensitivity can crush premium adventure trade values.If...
2026-02-2641 min
The Dealership Fixit PodcastUsed Inventory Secrets for Powersports Dealers | Acquisition, Recon & Profit Growth with Mark Sheffield & Kyle ReidUsed inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win.In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&I opportunity, this conversation covers what actually works in today’s market.If you want better inventory turn, higher gross margins, stronger lead conversion, and a repeatable process for buying and retailing used motorcycles and UT...
2026-02-241h 01
The Dealership Fixit PodcastInventory Discipline, DMS Data & Dealer Profitability with Brian Tierney from LightspeedIn this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the next five years.If you’re sitting on aging units, struggling with response times, or unsure how to actually use your DMS to drive better decisions, this episode is for you.The difference between profitable stores and struggling ones isn’t more inventory.It’s clarity.We post weekly update...
2026-02-1958 min
The Dealership Fixit PodcastThrowback: Family Dealerships, Dealer Associations & Leadership Reality with James MyersWhat happens when dealers don’t have a strong voice at the state level?In this throwback episode of the Dealership Fix-It Podcast, James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years.We cover:Why dealer associations protect long-term interestsHow manufacturer decisions impact local marketsThe reality of succession in family dealershipsWhy managing people is harder than managing inventoryHow DISC profiles and self-awareness improve leadershipThis episode is...
2026-02-1615 min
The Dealership Fixit PodcastAging Inventory Killing Your Dealership? Here’s the Fix With MPN (AIMExpo Panel)Inventory levels have flipped.What used to be a shortage problem is now an oversupply problem.At AIMExpo’s Dealer Excellence Stage, we broke down what separates dealers who are moving inventory profitably from those getting crushed by flooring costs and aged units.In this episode:Why most dealerships only use 50% of their CRM capabilityThe danger of salespeople walking past aged unitsWhy turns matter more than marginThe 30-60-90 markdown discipline most dealers lackUsed inventory acquisition strategies that actually workHow fast lead response impacts turn rateWhy video replies outperform templated emailsOEM rebate pr...
2026-02-1538 min
The Dealership Fixit PodcastMIC + AIMExpo: Dealer ROI and Why the Industry Must Be Protected with Cinnamon KernesCinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council (MIC) and Show Director of AIMExpo, joins Jacob Berry to break down what dealers often don’t see day-to-day: how advocacy, research, market expansion, and industry events connect to dealership success.We cover:Cinnamon’s path into powersports and why motorcycles were “always there”What the MIC actually does: advocacy, research/data, and market expansionWhy Ride With Us is year-round: inspiration turns obstacles into stepsAIMExpo 2026 recap: Anaheim energy, networking, education, and show growthHow dealers...
2026-02-1244 min
The Dealership Fixit PodcastThrowback: Hiring the Right People Starts With the Right Story with Jay SandersGreat dealerships aren’t built by accident, they’re built by putting the right people in the right seats and telling the right story.In this throwback episode of the Dealership Fix-It Podcast, Jacob Berry is joined by Jay Sanders of Dream Team Referrals, a recruiting firm focused on Powersports, Marine, and RV dealerships.Jay explains:Why most resumes fail to represent real valueHow recruiters actually evaluate candidatesWhy performance stories beat job descriptionsWhat dealers misunderstand about hiring and rete...
2026-02-0911 min
The Dealership Fixit PodcastHow MSF Builds New Riders and Why Dealers Should Partner with Them with Robert GladdenThe Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don’t fully understand how powerful MSF partnerships can be.In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels dealership growth, improves safety, and builds long-term customer loyalty.We cover:How riders enter the sport through MSFWhy trained riders are better customersHow dealers can partner with local MSF sitesHow Ride Day introduces first-time riders...
2026-02-0652 min
The Dealership Fixit PodcastFrom GM to Aftermarket: The Dealer Playbook Angel Hacker Learned the Hard WayAngel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group).This episode is a real-world breakdown of what actually moves the needle in dealerships:Why behavior change is harder than fixing processWhy campaigns fail when lead handling isn’t alignedHow to build BDC structure that convertsWhat dealers underestimate about OEM programs and inventory pressureWhy aftermarket is a ma...
2026-01-2756 min
The Dealership Fixit PodcastThrowback: Compliance Isn’t Optional: How Dealers Stay Out of Hot Water | Randy Felice (Part 3)Compliance isn’t glamorous, but ignoring it can destroy a dealership.In Part 3 of our throwback series with Randy Felice, Dealer Principal of ANS Motorcycles, we tackle one of the most overlooked topics in the powersports industry: compliance.From advertising regulations and finance laws to OFAC checks, military lending rules, insurance verification, and sales contract mistakes, Randy explains where dealers get exposed, why “everyone else does it” is not a defense, and how simple processes and checklists can protect your business.This episode is requir...
2026-01-2429 min
The Dealership Fixit PodcastThrowback: Building Dealership Processes That Actually Stick with Randy FeliceIn this throwback episode of the Dealership Fixit Podcast, we're joined by Randy Felice, Dealer Principal of ANS Motorcycles in Roseville, California.Randy shares how ANS uses slower seasons to build systems, train teams, and create consistency across sales and service. From service advisor checklists to retail delivery processes, this conversation dives deep into what elite dealerships do differently behind the scenes.This episode is packed with real world dealership examples you can apply immediately to improve customer experience, reduce mistakes, and build a more scalable operation.
2026-01-0224 min
The Dealership Fixit Podcast15 (Audio) Books To Make You Better This Year (Sales, Marketing, Leadership, and Dealer Systems)Like you, I do not have time to sit down and read. Between building a company, travel, staying healthy, and family, quiet reading time is not realistic. But learning still matters.So this year I went all in on audiobooks. Gym. Sauna. Dog walks. Driving. Early mornings. Late nights. And I learned more than I have in years.In this solo foundation episode, I break down the books that shaped how I think about sales, marketing, leadership, money, psychology, and running a tighter dealership operation. For each book, I...
2025-12-2924 min
The Dealership Fixit PodcastThe Dealer Marketing System: Move Aged Units, Build Offers, Run Ads That ConvertIf you want to sell more units, stop chasing random marketing ideas.Build a system.In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business. We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.Key topicsInventory age buckets and a weekly standup that forces movement...
2025-12-1854 min
The Dealership Fixit PodcastBrian Croft on KTM, Dealers & The Future of Retail for Motorcycle and Powersports DealershipsPowersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii. He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.In this episode, we dive deep into:How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.The edge dealers gain when they stock highly desirable machines and build specialist culture.The major front-line challenges dealers face today: flooring costs, st...
2025-11-2059 min
The Dealership Fixit PodcastThe Process is the Profit: F&I, Training, and Reinsurance with Gene Silas of Brightline Dealer AdvisorsIn this episode, Dealership Fixit Podcast host Jacob Berry talks with Gene Silas, Vice President of Sales at Brightline Dealer Advisors, about how the best dealers turn process into profit.Gene’s story starts in the Marine Corps and leads through decades in automotive and powersports leadership. He shares what’s working right now in F&I, how dealers can audit for silent profit leaks, and why training accountability is the missing link in most stores.Highlights:The biggest training mistake in dealership F&I
2025-11-141h 10
The Dealership Fixit PodcastThe Insurance Crisis Dealers Can’t Ignore With Zach Materne from ApiarWhy are powersports insurance rates skyrocketing? Why are major carriers leaving the market? And what can dealers actually do about it?Jacob Berry sits down with Zach Materne, Commercial Risk Consultant and former dealership operator, to unpack the real reasons coverage is getting harder to find, and how to protect your store before renewal.Zach explains what’s behind insurer exits like K&K and Harco, the truth about test ride and event coverage, and the #1 claim dealers don’t see coming: false pretense.
2025-11-0754 min
The Dealership Fixit PodcastPowersports Journey, Used Bikes, AI, and Dealer Growth with Jacob Berry & One Gang Worldwide PodcastJacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers. We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units. Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.Listen for practical steps to source better, price smarter, and turn aged units faster.
2025-11-041h 08
The Dealership Fixit PodcastHow Dealers Win with Used Bikes | Brendan Baker on Pre-Owned StrategyIn this episode, Powersports Business Editor in Chief & Power Hour Podcast host, Brendan Baker joins Jacob Berry for a deep dive into the new rules of pre-owned success. Dealers across the country are surviving on used inventory and the best operators are treating it like a science.Brendan and Jacob cover:How to build dealer-to-dealer buy relationships that actually workWhy your service department is your most underused buying sourceHow to turn trades faster through smart reconditioningThe right way to merchandise used bikes online for real conversionsPlus, Brendan opens up...
2025-11-0358 min
The Dealership Fixit PodcastThe Real Checklist for Selling Your Dealership, with Courtney Bernhard from Performance Brokerage ServicesThinking about selling your dealership in the next few years? Start now.Courtney Bernhard from Performance Brokerage Services joins Jacob Berry to share what really kills deals, from messy financials and family payroll to missing estate plans and frozen floorplans.Learn:Why there are more sellers than buyers in powersports right nowHow to clean up your P&L and parts department before you listThe 12–24 month prep plan that maximizes your store’s valueWhy legacy and culture matter more than the moneySponsor: dealers.motohunt.comConnect with Cour...
2025-10-2856 min
One Gang WorldwideJacob Berry (MotoHunt): Powersports Growth Strategy & Motorcycle Industry Insight | One Gang Worldwide Ep 119Send us Fan MailIn this episode, hosts interview Jacob Berry, co-founder and VP of Growth for MotoHunt and host of the Dealership Fix It podcast. They cover Jacob's journey in the power sports industry, from his early days working with his father to his rise through automotive and power sports sales. The discussion touches on the evolution of dealership operations, the integration of digital tools, and the challenges and triumphs of transitioning through acquisitions and scaling operations. Jacob shares insights on inventory management, the importance of maintaining a digital presence, and the potential of AI in...
2025-10-281h 16
The Dealership Fixit PodcastThrowback: Auctions Are Red Hot. NPA’s Tony Altieri on Supply, Pricing, and What Dealers Should BuyNPA’s Tony Altieri joins the podcast to break down why sell-through is near total, why off-road is the hottest segment, and how dealers should source and desk trades while inventory is tight. Clear moves you can use this week.LinksFollow Tony: https://www.linkedin.com/in/tony-altieri-a6817b61/Sponsor: https://dealers.motohunt.comConnect with Jacob: https://linkedin.com/in/jacob-b-berryListen on Spotify: https://spoti.fi/3N9lzfgMore on Apple Podcasts: https://apple.co/43FoanXSubscribe on YouTube: https://youtube.com/@dealershipfixit
2025-10-2323 min
The Dealership Fixit PodcastWhy Dealers Still Treat Leads Like It’s 2015, with Chris Yeloushan from RollickMost dealers still treat digital leads with one call, one email, and done.In this episode, Jacob Berry sits down with Chris Yeloushan, VP of Dealer and OEM Solutions at Rollick, to talk about what’s changed with online buyers and how dealerships can double close rates with simple automation, better CRM habits, and smarter follow-up.You’ll learn:How modern buyers shop online before ever contacting your storeWhy nurture emails drive the highest conversionsHow to build a low-cost “invisible sales team” through automationWhy post-sale nurture creates repeat buyers and service customers
2025-10-2142 min
The Dealership Fixit PodcastThrowback: How Great Leaders Inspire Teams (Lessons from Retail Giant Jeffrey McNulty)In this solo episode, Brian reads a powerful leadership article by his friend and author Jeffrey McNulty, creator of The Ultimate Retail Manual. With over 30 years in executive retail leadership at Home Depot, Lowe’s, PetSmart, and more, Jeffrey’s wisdom hits home for powersports dealers today.Learn how to:Build fairness into your hiring and pay practicesMaintain an even exchange of energy with your teamLead with authenticity, empathy, and engagementUnderstand why karma always wins in businessA must-listen for dealership leaders who want to i...
2025-10-0915 min
The Dealership Fixit PodcastUsed Bikes, Auctions, and Smarter Inventory: Mike Murray of NPAUsed motorcycles and powersports units remain one of the best opportunities for dealers, if you know how to buy, price, and turn them right. Mike Murray, VP of Sales at National Powersport Auctions, joins Jacob Berry to share the latest 2025 market trends, pricing insights, and how dealers can leverage tools like DirectBuy and MotoHunt integration to work smarter with used inventory.We cover:- Why more Harley and metric dealers are scaling up used inventory- How pricing has shifted post-COVID and what’s holding st...
2025-09-1949 min
The Dealership Fixit PodcastHow Dealers Can Actually Use AI with brent wees of IdeaMeetPlanAI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business.
2025-08-301h 13
The Dealership Fixit PodcastWhy NPDA Matters: Dealer Connect, Advocacy, and the Future of Powersports with Tigra TsujikawaThe National Powersports Dealer Association (NPDA) has grown into the voice dealers didn’t know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it’s giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show.From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a dealer-built, dealer-led event, the NPDA is reshaping how dealers work...
2025-08-2930 min
The Dealership Fixit PodcastFrom Showroom Gaps to New Riders: Triumph’s Teri Lynn on Elevating the Dealer ExperienceIn this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership.We cover:Why great merchandising and inventory turnover matter more than you thinkCommon in-store mistakes that cost sales (and how to fix them)Triumph’s training and support strategies for dealersThe growing role of women, families, and e-bikes in the powersports marketWhether you’re a dealer principal, GM, or part of t...
2025-08-2123 min
The Dealership Fixit PodcastInside The Culture of Wilkins Harley-Davidson: John Lyon on Staff, Process, and ProfitsJohn joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success.We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you’re managing a dealership, this is a must-listen conversation packed with...
2025-08-161h 07
The Dealership Fixit PodcastThe Next Big Shift in Consumer Expectations, Are Dealers Ready?In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports.We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for thriving in the next decade....
2025-08-1425 min
The Dealership Fixit PodcastUsed Bike Inventory Secrets from Nate Sanel: What Dealers Get WrongThis week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used.If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you.Connect with Nate: https://www.linkedin.com/in/bikernate/...
2025-08-0139 min
The Dealership Fixit PodcastWant to Be an F&I Rockstar? Derek Sanders Reveals the Secrets to $1,500+ Per CopyMost dealerships are 20 years behind in their F&I process—and they don’t even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you’re a GM, Sales Manager, or BDC Leader, this one’s not optional.👇 Links + Resources: 🎧 More Episodes on Spotify → h...
2025-07-1924 min
The Dealership Fixit PodcastPowersports Dealerships - Unlock Hidden Profits & Dominate Online Sales!What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.🎯 What you’ll learn:How Nate grew a $500 startup into a national brandWhy used motorcycles were ignored — and how he flipped the modelHow to serve customers without looking backward at “the way it’s always been”Why workin...
2025-07-1034 min
The Dealership Fixit PodcastWhat Every Dealer Needs to Know About OEM Co-Op (With Sarah McVean Brown)Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn’t)✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little d...
2025-07-0543 min
The Dealership Fixit PodcastPowersports Roundtable Throwback: Communication, Culture & Service Ops with Kurt Von AhnenThis episode features longtime fixed operations trainer and powersports leadership coach Kurt Von Ahnen, and it’s packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.🎧 If you want a stronger, more efficient dealership culture from the service counter out, hit play now.#DealershipFixit #PowersportsLeadership #ServiceOps #FixedOperations #MotorcycleTraining #CustomerExperienceWe post weekl...
2025-06-2833 min
The Dealership Fixit PodcastPowersports Dealers: Skyrocket Leads With Digital Marketing Secrets on TrueTrackThis TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit Connect With Our Host Jac...
2025-06-2341 min
The Dealership Fixit PodcastGoogle, SEO & Free Ways Dealers Can Perform Better OnlineIn this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.💡 What you’ll learn:- Why most dealership websites rank lower than they should- How Google sees your site compared to big marketplaces- The three biggest SEO signals to focus on- Free tools you can use to test your site’s performance today- How to...
2025-06-1828 min
The Dealership Fixit PodcastUnlock Used Motorcycle Profit Dealer Secrets Revealed!On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts, from offers made to final purchases. They also need to focus on effectively marketin...
2025-06-0231 min
The Dealership Fixit Podcast10 Changes Dealerships Should Make – with Jared BurtThis episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.🔑 What You’ll Learn:Why your virtual showroom still isn’t good enoughHow to use mobile tech service to retain customersWhy scheduled shopping experiences beat open house chaosHow to provide “pi...
2025-05-2231 minThe Dealership Fixit PodcastWhat Makes a Great Dealership Work – with Bobby Whitney of Progressive PowersportsThis throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount.💡 What You’ll Learn:Why passionate, brand-loyal staff give you an edgeHow to train smarter so you actually stand out from the dealer down the streetWhy it's okay if...
2025-05-1517 min
The Dealership Fixit PodcastFix Your Dealership Now - Leadership Secrets They Don't Teach! With Kurt Von AhnenLeadership in the Dealership — with Kurt Von Ahnen📍 Dealership fiXit Podcast — Episode ThrowbackLeadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity.🚦 Whether you're a GM, department lead, or just trying to level up your shop culture — this is 15 minutes of real talk that still hits...
2025-04-1620 min
The Dealership Fixit PodcastE123: How to Write Copy That Actually Sells Motorcycles — The Bill Glazer FormulaIn this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren’t pulling the response you want — this is the episode you needed yesterday.Listen to More Spo...
2025-04-0317 min
The Dealership Fixit PodcastE122: The Ultimate Playbook for Turning Used Motorcycle Inventory into PURE PROFIT!Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to:✅ Source killer used inventory✅ Recondition bikes lightning-fast✅ Market units that ACTUALLY sell✅ Manage aging inventory like a proKey Insights You'll Learn:- 5 Proven Inventory Sourcing Strategies- Wholesale Buying Secrets- Service Department Trade-In Tactics- Digital Merchandising Best Practices- Smart Inventory Age ManagementWhethe...
2025-03-2822 min
The Dealership Fixit PodcastE121: Winning Word Tracks for Every Step of the Sales ProcessIn this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals.Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being prepared with the right words can make all the difference.Want to help your te...
2025-03-2119 min
The Dealership Fixit PodcastE120: Mastering Digital Marketing & Paid Ads for DealershipsIn this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta’s dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach buyers exactly when they’re searching.Want to maximize your marketing budget and generate more...
2025-03-0139 min
The Dealership Fixit PodcastE119: Perfecting Appointment Setting for Internet DepartmentsIn this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships.
From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results.
Discover how to handle objections, qualify leads, and set hard appointments that show up and convert.
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2024-12-2427 min
The Dealership Fixit PodcastE118: Mastering Online Lead Management for Power Sports DealershipsIn this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships.
With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively.
From leveraging CRM systems to responding with speed and precision, this episode is packed with actionable strategies to help dealerships optimize their lead funnel and drive more sales.
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Subscrib...
2024-12-1821 min
The Dealership Fixit PodcastE117: Building a Winning Internet Department for Motorcycle & Powersports DealershipsIn this episode of the Dealership Fixit Podcast, Jacob dives into the essentials of creating and running an effective internet department for motorcycle and powersports dealerships.
From structuring the team to leveraging CRM systems, Jacob breaks down the strategies and processes that can transform online leads into showroom deals.
Learn how to train your team, track performance metrics, and build a digital strategy that drives 50% of your sales from online interactions.
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2024-12-1228 min
The Security Podcast of Silicon ValleyJacob Berry, Field CISO at Clumio, On Balancing Security with Business Growth in the CloudJacob Berry, Field CISO at Clumio, sits down with Jon and Sasha, YSecurity.io, to explore the intricate balance between security and business growth. Jacob shares his journey from a “punk hacker” to leading security for a cutting-edge cloud data protection company. We delve into the evolving role of the CISO, the complexities of managing security for cloud-based services, and the importance of balancing confidentiality, integrity, and availability. Jacob also discusses the human side of security, from customer conversations to the challenges and opportunities in the fast-paced world of startups.
Jacob: www.linkedin.com/in/jacobiberry
Clumio: clumio.com
2024-11-1746 min
The Dealership Fixit PodcastE116: Unlock Skills at This Year's Ultimate AI Hackathon with brent weesbrent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training.
Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner.
We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.
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2024-09-151h 06
The Dealership Fixit PodcastE115: Streamlining Powersports Sales Online Technology with Jory Anderson from RevvableJory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing.
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Follow our guest: Jory Anderson
LinkedIn: https://www.linkedin.com/in/joryanderson/ Website: https://www.revvable.com/
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LinkedIn: https://linkedin.com/in/jacob-b-berry
2024-08-2538 min
The Dealership Fixit PodcastE114: Mastering Motorcycle Sales with the Harley walk-around US champion, Mike GrantIn this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition.
Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the 'wolf circle'.
Learn how Mike leverages technology and personalizes customer interactions to close deals, and hear about his approach to designing motorcycles with a focus on comfort and safety. This episode is packed with actionable insights on sales strategies, customer en...
2024-08-1355 minThe Dealership Fixit PodcastFixit Quick Takes: Future Of Powersports with Robin Hartfiel
Welcome back to this week's episode of Dealership Fixit! In this shortened version, we’re thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry's changing needs, discuss how it remains relevant and addresses current challenges in the dynamic powersports market, and provide insight into its collaboration with dealers to tackle industry issues and share best practices. Robin also delves into the shift to a digital flipbook an...
2024-08-1012 minThe Dealership Fixit PodcastFixit Quick Takes: Angela's F&I Profitable Products
Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry!
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Follow our guest Angela:
LinkedIn: https://w...
2024-08-0313 minThe Dealership Fixit PodcastFixit Quick Takes: Angela & The Finance process in Powersports dealerships.Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry!
Subscribe Spotify: https://spoti.fi/3N9lzfg
Subscribe Apple Podcast: https://apple.co/43FoanX
Subscribe YouTube: https://youtube.com/@dealershipfixit
Follow our guest Angela:
LinkedIn: http...
2024-07-2814 min
The Dealership Fixit PodcastFixit Quick Takes: How to Increase Finance Product Penetration for Maximum Profit and The Future of Digital FinanceApple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882
Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q
Youtube Link: https://youtu.be/1J-mp5HDgo0
Welcome to another episode of Dealership Fixit! Today, we have Angela Hieronimus, an expert in Powersports F&I, sharing insights on dealership operations and finance management. Whether you're a GM, finance or sales manager, this episode offers strategies to boost your dealership's performance. Stay tuned for expert advice on...
2024-07-0313 minThe Dealership Fixit PodcastFixit Quick Takes: Unleashing Efficiency with DMS Insights from Justin QuinnFocus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory.
P.S. Check out the podcast:
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Follow Our Guest, Justin:
Blog: https://bit.ly/3LDpdy7
LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/
Linkedin DX1...
2024-06-1917 minThe Dealership Fixit PodcastFixit Quick Takes: Mastering Digital Marketing in Powersports with Mike Shaug
Dive into the world of expert advertising strategies in this episode of Fixit Quick Takes, featuring Mike Shaug, the visionary Founder & Owner of Premier Online Marketing. Discover the secrets behind successful powersports dealership advertising as Mike unveils strategies that have transformed the landscape of online marketing in the industry. Learn about cutting-edge techniques and insights that can propel your dealership to the forefront of the digital realm. Whether you're looking to enhance your marketing efforts or seeking innovative ways to engage with customers, this session packs a punch with actionable tips and profound industry knowledge, all distilled...
2024-06-0517 minThe Dealership Fixit PodcastFixit Quick Takes: Shaping the Future with MMI - The Journey of Service Technicians"The State of Service Technicians" with Tim Yarborough from the Motorcycle Mechanics Institute (MMI). Host Jacob Berry, a seasoned trade school graduate himself, delves into the evolving world of motorcycle mechanics with Tim, who shares insights from his extensive career in the powersports industry.
In this episode, learn about the pathways to becoming a trained mechanic, the rigorous training at MMI, and how today's techs are prepared to face the dynamic challenges of the industry.
Discover what makes MMI a breeding ground for top-tier technicians and how these professionals...
2024-05-2917 minThe Dealership Fixit PodcastFixit Quick Takes: CRM Mastery with Tad Kilgore | Transforming Powersports SalesDive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships.
In this episode, Tad shares the compelling journey from developing TLP during his tenure at RideNow in the early 2000s to innovating with Dealerspike to create DP360, enhancing dealership efficiencies to new heights.
Currently at Ready2Rid, Tad continues to impact the powersports...
2024-05-2215 minThe Dealership Fixit PodcastFixit Quick Takes - Measure to Improve: Benchmarks & Baselines in Internet SalesExplore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked
Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule.
Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet powerful strategies to measure and enhance your dealership's performance across five critical points in your sales funnel.
Whether you're a part of an Internet Sales, Web Sales, or Business Development...
2024-05-1512 min
The Dealership Fixit PodcastE113: Greg Gifford's Local SEO Secrets for Powersports Dealerships Get An Edge on GoogleOn this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses.
Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management for dealerships.
Greg emphasized actionable tips and best practices that dealers can use immediately to enhance their online presence and attract more customers to their physical locations.
Guest: Greg GiffordWebsite: SearchLabDigital.com
2024-03-2250 min
The Dealership Fixit PodcastE112: Dealership Fixit Podcast with AJ Meisel - 10 Simple Ways to Attract and Retain EmployeesJoin us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry.
From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success.
Tune in to gain valuable knowledge and take your dealership to new heights!
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...
2024-03-1754 min
Heritage Baptist Church2-14-24 - Wednesday - Jacob, A Changed LifeJoin us as we study the life of Jacob and how God made a major change in his life.
2024-03-1037 min
The Dealership Fixit PodcastE111: Dealership Fixit Podcast with Michael Gerbino with Piaggio Group Americas talks PowersportsOn this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry.
In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Product Marketing Specialist at Piaggio, and how he leverages social media and digital marketing to connect with riders and enthusiasts.
He also discusses emerging trends and offers invaluable advice for dealers aiming to adapt and thrive in the evolving digital landscape. Get...
2024-03-0232 min
The Dylan Berry NetworkBioPic #16 - Jacob Laureanti - Everything Everywhere All At Once / Top 5 Reasons We Love MoviesDylan sits down with his favorite people to talk about their favorite movies for Biopic! Today's guest is Jacob Laureanti. The two have a conversation about Jacob's desert island movies picks along with a review of Everything Everywhere All At Once, available to stream on Amazon Prime! Dylan and Jacob reflect on his journey through the film industry as well as advice for anyone looking to grow in their craft! Be sure to follow Jacob on Instagram at @JLaureanti. LIGHTS CAMERA PODCAST!
2024-02-081h 47
The Dealership Fixit PodcastE110: Driving Digital Growth: A Deep Dive into Powersports Internet Sales with Heather DeatherageOur guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates.
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2024-01-2647 min
The Dealership Fixit PodcastE109: Mastering F&I in Powersports with Angela Hieronimus with Live Oak Dealer ServiceWelcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates.
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Follow our guest Angela:LinkedIn: htt...
2024-01-191h 08
The Dealership Fixit PodcastE108: Dealership Fixit Podcast: Fireside Panel - Insights from Marketing MastermindsDive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing.
From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn how to leverage technology, optimize CRM, and foster a culture of collaboration in your dealership. Discover the secrets to enhancing customer experience...
2023-12-2157 min
The Dealership Fixit PodcastE107: Dealership Fixit With Shaun Raines & Jacob Berry Round 3 - We Launch A Christmas Campaign for Kids motorcyclesWelcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.
Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our...
2023-12-081h 00
The Dealership Fixit PodcastE106: Dealership Fixit Podcast: Navigating the Future with Jeremy Johnson of Lightspeed | Powersports Industry Deep Dive🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries.
Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations.
Timestamps:
00:00 - Introduction
02:15 - RV Industry Trends & Events
04:59 - Lightspeed DMS: Revolutionizing Dealer Operations
11:45 - Jeremy's Journey in Powersports
15:04 - The Evolution of Lightspeed in the DMS Industry
21:10 - Enhanc...
2023-12-0156 min
The Dealership Fixit PodcastE105: Dealership Fixit With Shaun Raines & Jacob Berry Round 2 - We Launch A New Motorcycle Using AI and Show You How!In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch.
Youtube Link: https://youtu.be/UMZDP7pCMUA
Link to presentation: https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link
It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a str...
2023-11-151h 18
The Dealership Fixit PodcastE104: Dealership Fixit With Shaun Raines & Jacob Berry Recap The Digital Dealer AI HackathonIn this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event.
The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch.
There were 10 teams working on the project and it was timed with a strict set of requirements.
Our team was the only team to come up with a fictitious car “The Homer” from The Simpso...
2023-11-0449 min
The Dealership Fixit PodcastE103: History of Dealernews with Robin Hartfiel - Dealership fixit podcast powersports and motorcycleWelcome back to this weeks episode of Dealership Fixit!
In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.
Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.
We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition.
Robin wil...
2023-10-2855 min
The Dealership Fixit PodcastE102: Mystery Shopping The Powersports Customer Experience With Fran O’Hagan from Pied PiperIn today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships.
Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service.
During our conversation, we discussed the survey questions, how they are scored, and why it is important for dealerships...
2023-10-201h 14
The Dealership Fixit PodcastE101: Used Motorcycles Retail & Auction With Mike Murray From NPAHow’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy.
We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships.
Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut them loose and reinvest that into somet...
2023-10-061h 08
The Dealership Fixit PodcastE100: Round 3 - All Things DMS With Justin Quinn From DX1Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS).
Youtube Link: https://youtu.be/26MEkI7Dm7E
This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work.
What does the DMS do for service advisors and how can we give them better tools to perform their job better to allow faster communication to the customer.
2023-09-231h 10
The Dealership Fixit PodcastE99: The State Of Motorcycle Industry Jobs With Jason GearldWelcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry.
During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his current role at MIJ.
We also inquire about the current job market in powersports and the various opportunities available.
As the industry is...
2023-09-161h 07
The Dealership Fixit PodcastE98: Round 2 - All Things DMS With Justin Quinn From DX1In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management.
During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions outside the dealership. It is natural to wonder if a user needs to be a "computer guy" to use DMS options effectively. However, learning the software's functionality is key to managing multiple...
2023-09-0848 min
The Dealership Fixit PodcastE97: The State Of Service Technicians With Tim Yarborough from MMIOn this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI).
As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic.
We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for th...
2023-09-011h 18
The Dealership Fixit PodcastE96: All Things DMS With Justin Quinn From DX1In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager.
Justin's passion for powersports also led him to work with the Factory KTM racing team and travel the world. As a seasoned veteran of DMS and dealership operations, we discuss the Dealer Management System (DMS) and its functions in...
2023-08-181h 12
The Dealership Fixit PodcastE95: Unleashing the Power of CRM for Success. Creating & Innovating Out Of Need for Motorcycle & Powersports Dealerships.Check Out Our New Episode!
On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships.
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We talk through the history of how and why Tad, and his twin brother Tod, build and developed their own “traffic log” in the early 200’s while working for the powersports group RideNow.
After that success, he was approached by Dealerspike t...
2023-07-2158 min
The Dealership Fixit PodcastE94: The Key to building a high performing business development center in your powersports dealershipWatch On Youtube: https://youtu.be/8zyEw0QUOt0
On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships.
The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification.
The dedicated team available for the customer allows a smoother customer journey and removes friction for the buyer.
Take it one step at a time and make the process your own. 1 agent or 10, the build-out will look different for everyone.
Follow...
2023-07-1440 min
The Dealership Fixit PodcastE93: Unveiling the Marketing Secrets of Powersports Dealership Advertising Unbelievable Strategies Revealed With MikeOn this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.
Subscribe YouTube: https://youtube.com/Dealership FiXit
He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.
We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your...
2023-07-071h 30
The Dealership Fixit PodcastE92: Your Dealership Is Not A Stock Photo. Will Customer Swipe Right On Your Inventory Dating Profile?Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro
Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources
Spotify: https://spoti.fi/3N9lzfg
Apple Podcast: https://apple.co/43FoanX
YouTube: https://youtube.com/@dealershipfixit
On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile.
Shoppers browse your inventory the same way singles browse dating app...
2023-06-3023 min
The Vision Room SocialEp. 29: " No topic that's off limits" - Osby BerryJacob sits down with worship leader, artist, father, and friend Osby Berry. Gaining almost immediate notoriety through a viral video in 2019, Osby breaks down how his journey was not one that succeeded overnight. Osby leads visionaries through some of the testimony of his life that has lead to the man and worship leader he is today. Jacob and Osby also dive into how one can handle a drastic life change like the one Osby experienced - and how the weight of your life experiences; along the mindset you choose to have through it all, will impact your worship.
Support Osby +...
2023-06-3046 min
The Dealership Fixit PodcastE91: The Insane World Of Buying and Selling Motorcycles With Tony; Owner, Operator & Head Mechanic at Powersports Of Palm Beach.Check out our new Episode!
On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach.
YouTube: https://youtu.be/CP9sVjPBenU
The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.”
“Motorcycles is about passion, community, about an outlet and a lifestyle.”
From graduating Motorcycle Mechanics Institute and starting a small repair shop, to buying his first...
2023-06-2352 min
The Dealership Fixit PodcastE90: Powersports dealerships & Artificial Intelligence, what is the impact on our staff & customers? Jacob Berry & Angel Hacker Discuss All The potential for dealer staff membersCheck Us Out on Youtube: https://youtu.be/_uy3PPGhFUA
On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast.
There are lots of different programs out in a short amount of time. We look at the various ways a AI tool can help supplement a dealership staff and their responsibilities.
Fr...
2023-06-1654 min
The Dealership Fixit PodcastE89: Benchmarks & Baselines with the 5X50% Rule with Jacob Berry & Angel HackerYoutube: https://youtu.be/IRRmPg0IFl0
Downloads: https://www.internetsalescoaching.com/
On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store.
How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the easiest way to start tracking the 5 main points in the Internet...
2023-06-0926 min
The Dealership Fixit PodcastE88: Jacob & Angel Cover Top Stories. Pied Piper ranks Indian Dealers #1, Tucker Goes Direct To Consumer & The FED Rates Rise Again!Youtube: https://youtu.be/_l415vmj1X4
On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business.
Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping?
Tucker goes DTC (direct to consumer) and some industry heavyweights feel like its now competing with the dealers they are distributing it for. Can this be a good thing for both D...
2023-06-0259 min
The Dealership Fixit PodcastE86: Easy Ways To Improve Your Online Game with Jacob BerryOn this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn.
A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinkedin
We talk about Jacob’s background, the online inventory merchandising and the customer's journey to find it and submit a request.
Follow Our Guest:
Email: mr.jacob.berry@gmail.com
https://twitter.com/mrjacobberr
ht...
2023-05-2047 minThe Laundromat Resource Podcast38. "I'll Never Own a Laundromat!" -Jacob Workman, Laundromat Owner/Laundromat YoutuberSend us Fan MailJacob Workman swore he would never own a laundromat. Today, he's a distinguished guest on the Laundromat Resource Podcast as a laundromat owner and laundromat youtuber. He loves the business and will tell you all about it!Jacob's road to laundromat ownership was a wild and winding one. He spins the tale while packing in practical lessons he has learned, sharing his wisdom, and inspiring action! He's an open book as he shares his experience here on the podcast, and there are many lessons to be learned because of it.
2021-01-121h 18
SeaBass PodcastEpisode 9- Jacob SandersonJacob is currently a Nurse Practitioner focusing on ER care and combat veteran of the U.S. Army. He is also an entrepreneur and veterans advocate in our community. Jacob’s service includes enlisted active duty time as well as time as a Medical Services Officer for the 2nd battalion 19th Special Forces group. On this episode we discuss his entry into becoming a Nurse Practitioner and his military service and transition from service. We plan on doing a part two that discusses more of the mindset behind behind special operations and his dealings in the veteran community.h...
2020-12-1558 min
Jake's Take with Jacob ElyacharEpisode 32: Singer-Songwriter Jessame Berry Visits!It is a pleasure to welcome singer-songwriter Jessame Berry to The Jake’s Take with Jacob Elyachar Podcast. Jessame Berry comes from a legendary musical family as his father, Al, recently retired from being a bassist in Avril Lavigne’s band. He is also the great nephew of rock and roll music icon Chuck Berry. Just like his family, Jessame is building up his career in the music industry. He teamed up with Lost Kings on a new single, “Bad,” which was streamed over 15 million times worldwide. The song also reached number 11 on Spotify’s Global Viral Chart.
2020-05-3120 min