Shows
Verify In Field: The Millwork PodcastTools for Success: Navigating Digital Change with Paul KoetkeText us your feedback on the podcast!In this episode of Verify In Field, host Jacob Edmond sits down with Paul Koetke, founder of Koetke Consulting and a Smartsheet Platinum Partner, to explore how growing millwork companies can scale their operations, improve visibility, and reduce manual chaos—all without jumping straight into a massive ERP system.Whether you’re using Excel to schedule projects or relying on texts and spreadsheets to run your team, this episode shows how Smartsheet can bridge the gap between where you are and where you’re headed. With real-world examples from s...
2025-08-2037 min
Verify In Field: The Millwork PodcastBuilding Experts: Apprenticeships & Workforce Development with Kelly and MarkText us your feedback on the podcast!In this episode of Verify In Field, host Jacob Edmond sits down with Kelly Victor-Burke, co-owner of Burke Architectural Millwork, and Mark Smith, longtime educator and now brand ambassador for Microvellum, to dive deep into a topic shaping the future of our industry: registered apprenticeships.From the challenges of finding and developing talent to creating a nationally recognized pathway for careers in woodworking and millwork, Kelly and Mark break down how the industry can solve its workforce crisis...
2025-08-0653 min
Verify In Field: The Millwork PodcastScaling Up: Kevin Fassnacht's Leap from Solo Shop to Big LeaguesText us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond sits down with returning guest Kevin Fassnacht, owner of Fine Point Cabinetry, to explore what it really looks like to level up from a successful one-man shop to running a growing business.Kevin shares the story of acquiring another millwork shop, taking on new overhead, new equipment, and a seasoned craftsman as part of his team, all to push his business to the next stage. This isn’t a highlight reel; it’s a ra...
2025-07-2336 min
Verify In Field: The Millwork PodcastShaping the Industry: James Drury on Training Tomorrow's CraftsmenText us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond sits down with James Drury, Director of Training and Development at Master Millwork, to talk about the mindset, methods, and mission behind developing new talent in the millwork industry.From humble beginnings building concierge desks during hotel off-seasons to leading Microvellum training at the national level, James shares his journey through the trades—and how it’s shaped his approach to mentoring, process-building, and problem-solving in today’s millwork shops.Whether you’re...
2025-07-0945 min
Verify In Field: The Millwork PodcastIf the Math Ain’t Mathing Part 2: High-Profit HabitsText us your feedback on the podcast!In Part 2 of this Verify Infield conversation, host Jacob Edmond and guest John Van Erem, Executive VP at Adams Group, dive deeper into the real-world strategies that separate high-profit millwork companies from the rest.This episode goes beyond definitions and digs into plant vs. non-plant produced work, install pitfalls, margin per hour, and the silent killer—slippage. If your shop’s profitability feels like a mystery at the end of every year, this one give...
2025-06-2546 min
Verify In Field: The Millwork PodcastIf the Math Ain't Mathing Part 1 - Revenue, Cost and MarginText us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond sits down with returning guest John VanErem, Executive VP at Adams Group, to break down the financial fundamentals every millwork company should understand, but many overlook.This isn’t just another chat about spreadsheets. John brings real-world clarity to the concepts of revenue recognition, cost tracking, and contribution margin, using real data from the AWI Cost of Doing Business Survey. If you're a project manager, estimator, engineer—or just trying to unde...
2025-06-1157 min
Verify In Field: The Millwork PodcastSimplifying the trades: Dave Doran's Seven Degree SolutionText us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond talks with Dave Doran, the inventor of a game-changing Z clip system and the founder of Seven Degree Solutions. After more than 25 years in high-end millwork installation, Dave saw firsthand how much time and effort was wasted shimming wall panels by hand—and decided to do something about it.What began as a sketch in Bluebeam and a prototype in his garage has now become a patented system used by leading shops in the Bay Ar...
2025-05-2823 min
Verify In Field: The Millwork PodcastCrafting Success: The Family Formula Behind Rise Up LabelText us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond sits down with the family team behind Rise Up Label—founder Brad Klingman and his daughters Kalli and Hannah—to explore how a simple but powerful solution is changing how cabinet and millwork shops manage labeling.With decades of experience and a heart for service, Brad shares the story of how Rise Up Label was born from a real need in the woodworking industry: finding labels that stick when they’re suppos...
2025-05-1447 min
Verify In Field: The Millwork PodcastInnovating together: Inside Innergy and Microvellum's Strategic AllianceText us your feedback on the podcast!In this episode of 'Verify in Field,' host Jacob Edmond welcomes back guest Jonah Coleman for a third installment to discuss the significant news of Innergy's acquisition of Microvellum. The episode delves into the strategic and cultural alignment between the two companies, emphasizing their shared focus on the woodworking industry and software solutions. Jonah highlights how the acquisition will enable both companies to address industry challenges more effectively, introduce new technological advancements, and improve customer experiences. Key topics include the integration of Microvellum's extensive product library into Innergy's design...
2025-04-3051 min
Verify In Field: The Millwork PodcastThe Art of Millwork Drafting: Insights from Negus NegestiText us your feedback on the podcast!In this episode, host Jacob Edmond sits down with Negus Negesti, also known as the Millwork Drafter, to discuss his newly released book, 'The Freelancers Guide to Millwork Drafting.' Negus shares his extensive experience in the millwork industry, detailing his journey from a truck loader to an expert drafter with over 20 years of experience. The conversation explores the 'three pillars of drafting'—drafting the right thing, drafting the thing right, and drafting fast—and offers insights into how these principles apply to the millwork drafting process. Negus also discusses the...
2025-04-1627 min
Verify In Field: The Millwork PodcastNavigating Marketing in the Construction Industry: Insights from Alt CMOText us your feedback on the podcast!In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO's expertise helps companies in the construction sector navigate the complexities of modern marketing...
2025-03-191h 05
Verify In Field: The Millwork PodcastCrafting the Future: ERP and Project Management in Woodworking with Norman FinkText us your feedback on the podcast!Welcome back to another episode of "Verify In Field," the podcast that delves into the millwork industry with expert insights and engaging interviews. In today's episode, our host Jacob Edmond sits down with Norm Fink, the global sales director at Crowsnest Software. With extensive experience in ERP solutions tailored specifically for the woodworking sector, Norm shares his journey from a family-run architectural woodworking business to pioneering software development that revolutionized project management in the industry. Discover the evolution of ERP systems, the unique features of Crowsnest Software, and how these...
2025-03-0544 min
Verify In Field: The Millwork PodcastThe Power of Simplicity: Unlocking Lean Benefits with Brad CairnsText us your feedback on the podcast! Welcome back to a brand new season of Verify in Field! In this exciting first episode of season two, our CEO and host Jacob Edmond sits down with Brad Cairns, a seasoned entrepreneur and fellow podcast host, who has made waves in the woodworking industry. Brad is the founder of multiple innovative ventures including Stolbeck Machines, My Door Factory, Quantum Lean, and Kaizenify. His journey is a testament to the power of innovation and problem-solving in business. Today, Brad shares how his lean journey started from his woodworking roots and e...
2025-02-1949 min
Verify In Field: The Millwork PodcastSeason Finale: A Year in Millwork & Tech Trends with Jacob EdmondText us your feedback on the podcast!Welcome to the year-end wrap-up episode of Verify in Field, the Millwork Podcast! Join Jacob Edmond as he takes a solo journey through the highlights and exciting plans that 2024 brought and what's coming up for 2025. As the podcast gears up for a new season debuting in February, Jacob provides insights on the recent innovations at Duckworks, particularly the launch of their much-anticipated Microvellum CAD template. This episode delves deep into the evolving landscape of the millwork industry, focusing on the transformative role of technology and AI, with examples like ChatGPT...
2024-12-1821 min
Verify In Field: The Millwork PodcastIndustry Solutions Unveiled: Doug Hague on AWI's Learning PlatformText us your feedback on the podcast!Jacob Edmond is joined by returning guest Doug Hague, CEO of the Architectural Woodwork Institute (AWI). In this engaging discussion, Doug talks abo the critical need for patience and understanding in teaching and onboarding within the woodworking industry. Drawing parallels from sports, Doug emphasizes that excellence in a skill doesn't automatically make one a great teacher. He highlights the importance of holistic career development, encouraging young people to look beyond just financial rewards while considering diverse career paths.Doug explain about AWI's innovative "Industry Solutions" learning platform designed...
2024-10-161h 00
Verify In Field: The Millwork PodcastLarry Flock: Balancing Tradition and Innovation in Custom CabinetryText us your feedback on the podcast!In today's episode, "VIF 071 - Larry Flock," our host Jacob Edmond sits down with Larry Flock, the owner and managing partner of Kitchen Gallery in Pittsburgh. They delve into the impressive history and evolution of Kitchen Gallery since Larry joined in 1987, transitioning from commercial projects to high-end custom residential cabinetry. Larry highlights pivotal technological investments like CNC routers and edge banders, and shares insights on how the accessibility of machinery has shifted the competitive landscape for small and large manufacturers alike.We'll explore Larry's experiences at key industry...
2024-10-0238 min
Verify In Field: The Millwork PodcastThe Journey of Flooring Takeoffs: An Interview with Joseph RichardsText us your feedback on the podcast!In this episode of Verify In Field, host Jacob Edmond interviews Joseph Richards, owner of Flooring Takeoffs, a company specializing in commercial flooring and tile estimating. Joseph's journey into the construction industry, his unique approach to providing value through expertise in quantity takeoffs, and the increasing role of AI in the industry are just some of the captivating topics discussed. From insights on building relationships and navigating challenges in new markets to the future of AI in construction, this episode is a must-listen for anyone interested in the intersection of...
2024-08-2039 min
Verify In Field: The Millwork PodcastThe DuckWorks StoryText us your feedback on the podcast!In this episode of Verify In Field: The Millwork Podcast, we're diving into the fascinating tale of Duckworth Millwork Solutions. Host Jacob Edmond gives us the inside scoop on how Duckworth came to be, from its humble beginnings to its impressive growth. Get ready to hear about Jacob's journey, the team's expansion into Bolivia, and the nitty-gritty of running a successful millwork company. So, grab your favorite beverage, sit back, and let's verify in field!About Our Host:Jacob Edmond is a seasoned professional...
2024-08-0722 min
Verify In Field: The Millwork PodcastThe Future of Millwork: Technology and Trends with Geoffrey AtheyText us your feedback on the podcast!In this episode, we delve into fascinating discussions with our guest Geoffrey Athey and host Jacob Edmond. Together, they unpack the challenges and opportunities in the millwork and wood industry, focusing on machinery, technology, and manufacturing operations. Tune in as we explore the impact of the current labor shortage, the influence of younger generations, and the intricacies of the millwork industry's future. Join us for a captivating and educational episode as we unravel the complexities of technology, industry progression, and the future of millwork.What you'll learn
2024-07-2457 min
Verify In Field: The Millwork PodcastBehind the Scenes of Wood Flooring with NWFA's Brett MillerText us your feedback on the podcast!In this episode, host Jacob Edmond sits down with Brett Miller, the Vice President of Technical Standards Training and Certification at the National Wood Flooring Association (NWFA), to dive into the world of wood flooring. With 33 years of industry experience under his belt, Brett shares insights into the standards, challenges, and installation methods within the wood flooring industry. Together, they explore topics ranging from wood flooring installation in multimillion-dollar penthouses to responsible harvesting practices. Join us as we uncover the behind-the-scenes details of wood flooring with an industry expert.
2024-07-1059 min
Verify In Field: The Millwork PodcastFrom Cluttered to Classy: Inside Closet Showrooms with Eric MarshallText us your feedback on the podcast!We've got Eric Marshall, a true industry legend, sharing his wisdom and experiences with host Jacob Edmond. They dive into the challenges of the commercial millwork industry, the differences between the closet and millwork mindsets, and the importance of understanding consumer needs. Eric's journey from building a million-dollar company to now traveling internationally to share his expertise, all while battling stage four cancer, is truly inspiring. Get ready to learn how to take your closet showroom from cluttered to classy with Eric Marshall's invaluable insights.00:00 Introduction and Guest...
2024-06-2936 min
Verify In Field: The Millwork PodcastFrom Cluttered to Classy: Inside Closet Showrooms with Eric MarshallHey there, millwork enthusiasts! Get ready for a compelling episode of "Verify in Field: The Millwork Podcast." We've got Eric Marshall, a true industry legend, sharing his wisdom and experiences with host Jacob Edmond. They dive into the challenges of the commercial millwork industry, the differences between the closet and millwork mindsets, and the importance of understanding consumer needs. Eric's journey from building a million-dollar company to now traveling internationally to share his expertise, all while battling stage four cancer, is truly inspiring. Get ready to learn how to take your closet showroom from cluttered to classy with E...
2024-06-2638 min
Verify In Field: The Millwork PodcastDoug McLean talks about Exploring Bluebeam's Potential in the Construction IndustryText us your feedback on the podcast!Welcome to another episode of Verify In Field: The Millwork Podcast. In this episode, our host Jacob Edmond is joined by Doug McLean, a senior estimator for Town Millwork, to explore the untapped potential of Bluebeam in the construction and architectural millwork industry. The conversation tackles the underutilization of software tools like Bluebeam, the emergence of 3D technology in design, and the need for experts to champion the use of software within organizations. Doug shares insights into the world of 3D PDFs, the impact of real-time revisions using Bluebeam Studio...
2024-06-1942 min
Verify In Field: The Millwork PodcastJustin Shaw on Strategic Growth in Construction Supply Industries.Text us your feedback on the podcast!Hey there, Millwork enthusiasts! In this episode, Justin Shaw and Jacob Edmond are breaking down all things strategic growth in construction supply industries. They'll be chatting about the nitty-gritty of prospect database building, the hurdles of changing client relationships, and the need to stay on top of industry shifts. Justin shares his 90-day growth engine program and gives us a peek into the future of the countertop and cabinet industry. They'll also be getting into the importance of niche targeting, the art of problem-solving versus price wars, and...
2024-06-1247 min
Verify In Field: The Millwork PodcastSolo Sessions with Jacob: Handling large projects efficiently when your drafting capacity is limitedText us your feedback on the podcast!In this solo episode of Verify In Field: The Millwork Podcast, host Jacob Edmond dives into the challenges of handling large submittals efficiently when facing limited drafting capacity. Drawing on his extensive experience in commercial millwork engineering management, Jacob shares valuable insights on understanding the obstacles, analyzing processes, client management, coordinating with general contractors, practical tips, and tools for scaling to manage big projects. From structuring file management to leveraging external partners, Jacob explores the key steps and strategies needed to overcome drafting bottlenecks and ensure successful project completion. Tune...
2024-05-2923 min
Verify In Field: The Millwork PodcastBehind the Design: Tony Wills’ Path to Inventing ButtonFixText us your feedback on the podcast!In this episode our host Jacob Edmond welcomes Tony Wills, Director at Button Fix. Join us as Tony shares captivating insights into his remarkable career journey in product design, from his early experiences at Brighton Polytechnic and the Royal College of Art to his founding of TAG Design Partnership and subsequent ventures in architectural practices and his own practice, Will's Watson and Associates. Discover the fascinating evolution of Button-fix, a pioneering solution for attaching panels without visible screws, nails, or glue. Furthermore, gain valuable industry insights from Tony's experiences in w...
2024-05-221h 01
Verify In Field: The Millwork PodcastIndustry Innovations and Cultural Shifts with Innergy's Cassey GibsonText us your feedback on the podcast!In this episode, host Jacob Edmond dives into the world of millwork and the woodworking industry with guest Cassey Gibson, Chief Marketing Officer at Innergy. Together, they tackle the often overlooked but vital role of the trades and industry-related careers. From the misconception of glamorous careers to the underappreciation of skilled trades, Jacob and Cassey discuss the challenges, changes, and opportunities within the industry. They emphasize the need to promote diversity, inclusivity, and the importance of marketing and education in the millwork sector. Join us as we explore the evolving...
2024-05-1542 min
Verify In Field: The Millwork PodcastBuilding Smarter: Innovative Solutions with Construction ConnectivityText us your feedback on the podcast!In this episode, our host Jacob Edmond sits down with Scott Banda and Chris Eichmann from Construction Connectivity. This dynamic duo shares their expertise and insights on the latest innovations in construction technology, focusing on real-time monitoring solutions for construction sites. From discussing the importance of transparent and objective data in construction projects to the development of their groundbreaking sensor technology, our guests provide valuable insights into how technology is transforming the construction industry. Join us as we explore the impact of construction connectivity on labor shortages, quality improvement, and...
2024-05-0843 min
Verify In Field: The Millwork PodcastShaping the Future of Millwork: Insights from Diego Piersanti of FerwoodText us your feedback on the podcast!In episode 55, we sit down with Diego Piersanti, a seasoned professional in the woodworking machinery industry. Host Jacob Edmond dives into Diego's experiences across both European and US markets, uncovering the nuances of the millwork industry and the challenges and opportunities it presents. Diego vividly outlines his journey from a young enthusiast in Italy to his current role at FerWood, a company specializing in used woodworking machinery. The conversation explores FerWood's white glove services, customer-focused solutions, and the ever-evolving landscape of the millwork industry. Join us as we explore the...
2024-05-0138 min
Redemption Church - SermonsIt's a Wonderful Life - Relentless Grace: The Life of JacobDo you view all of life through the lens of grace? This week, we conclude our series looking at the end of Jacob’s life. After all the twists and turns, fits and starts, ups and downs of his life, the mature Jacob becomes a billboard for grace, recognizing God’s care through all that lies behind and rejoicing in God’s blessing for all that lies ahead. It’s one thing to run to grace in a moment of crisis, but what if we allowed God’s relentless grace to reframe our entire life?
2024-04-2800 min
Verify In Field: The Millwork PodcastBreaking Molds, Building Futures: Jim Mayer's Manufacturing VisionText us your feedback on the podcast!In this episode our host, Jacob Edmond, engages in a thought-provoking conversation with guest Jim Mayer. They dive into the importance of aligning company culture with employees' values and involving them in shaping the organization's mission, vision, and values. The discussion also delves into crucial topics such as diversity, equity, and inclusion in the manufacturing industry, the future of culture and automation, and the impact of offshoring jobs on the middle class and economic prosperity post-World War II. Jim Mayer shares his career trajectory and insights into creating a culture...
2024-04-241h 00Redemption Church - SermonsOn the Road Again - Relentless Grace: The Life of JacobHave you ever made such a mess in your life that you wondered if God was done with you? After a dark season of spiritual drift in Jacob’s life, God intervenes again. Over and over in Jacob’s journey, God’s relentless grace seeks Jacob out. This week, we are reminded that the Lord pursues us wherever we go, keeps his promises, and invites us to dwell with Him.
Note: Please note that this chapter includes tragic events which are difficult to consider, including sexual assault, deceit, malicious use of religious ritual, and murder. It might be helpful to read G...
2024-04-2141 min
Verify In Field: The Millwork PodcastFrom Suits to Sawdust: Jillian Klinar's Career Pivot into the TradeText us your feedback on the podcast!In this episode, titled "From Suits to Sawdust: Jillian Klinar's Career Pivot into the Trade," our host Jacob Edmond engages in a profound conversation with Jillian Klinar. Together, they explore Jillian's significant transition from the realm of commercial real estate to her current role as a senior product specialist at Energi. Throughout their dialogue, Jillian delves into the complexities of being a woman in a predominantly male-dominated industry, the pivotal impact of diversity and inclusion, the evolving landscape of technology in the trade, and the invaluable role of mentorship and education...
2024-04-1740 minRedemption Church - SermonsBreaking Bad - Relentless Grace: The Life of JacobDo you ever think that small decisions won’t lead to big trouble? It seems like Jacob’s troubles are behind him, now that Laban and Esau are out of the way. But sometimes, a place of comfort can become a place of compromise. In Genesis 34, it all takes a tragic turn as one devastation follows another. Scripture does not hide the ugly side of human nature, and we are left looking for God’s deliverance from it all.
2024-04-1444 min
Verify In Field: The Millwork PodcastSketching Success: Kevin Fassnacht's Path from Design to EntrepreneurshipText us your feedback on the podcast!We dive into the captivating journey of Kevin Fassnacht, owner of Fine Point Cabinetry. Host Jacob Edmond guides us through a thought-provoking conversation as Kevin discusses his unconventional path to cabinetry, the challenges of balancing craftsmanship with profitability, and the evolving landscape of the cabinetry industry. From his use of SketchUp in design and shop drawings to his insights on the future of the industry, Kevin shares valuable experiences and perspectives for all aspiring entrepreneurs in the millwork field. So, grab your favorite cup of coffee, sit back, and join...
2024-04-1044 minRedemption Church - SermonsFight Club - Relentless Grace: The Life of JacobWhat does it look like to have a life-changing encounter with God? It’s an important question, maybe even an intimidating question. This week’s sermon looks at one of the most famous scenes in all the Bible: Jacob wrestling with God. God engages Jacob at the point of his greatest weakness and transforms his life completely while also leaving him limping toward home.
2024-04-0700 min
Verify In Field: The Millwork PodcastNavigating the Talent Market: Insights from Vicky BorkowskiText us your feedback on the podcast!In today's episode, Vicky Borkowski, CEO of Millwork Recruiting Source, returns to share her insights on how technology is revolutionizing the manufacturing industry, the impact of remote work on talent acquisition and retention, and strategies for finding new job opportunities. Vicky and host Jacob Edmond discuss the evolving dynamics of knowledge distribution within organizations, the increasing demand for remote work, and the potential benefits and challenges it presents for both employees and employers. They also explore the changing landscape of talent acquisition and provide valuable advice for individuals seeking new...
2024-04-0340 min