Shows
Journey To The Top: A C-Suite ConversationEp. 8: Whisked To The TopWhisker CEO Jacob Zuppke has always loved thinking outside the box, crafting marketing plans that are new and creative. His ability to see opportunity in an uncommon space led to the creation of Whisker, a hugely successful cat litter new technology company.
2025-07-2929 min
Built In AmericaFrom Prototype to Pet Care Giant: Whisker’s Reinventing the Litter Box w/ President Jacob ZuppkeIn this episode of Built in America, host Sam Mahmood sits down with Jacob Zuppke, CEO of Whisker, the company behind the Litter-Robot—a self-cleaning litter box that’s redefining modern pet care. Jacob walks us through the early days of product innovation, the complexities of launching hardware, and how Whisker carved out a leading role in a competitive and fast-growing industry.Jacob shares how influencer marketing, video storytelling, and a strong understanding of the consumer problem were key to Whisker’s growth. He also offers insight into navigating supply chain hurdles, adapting marketing strategies across platfo...
2025-07-0745 min
You, Me, and Your Top ThreeAmplifying the Voice of the Silent (WSG Jacob Zuppke)Host Gregg Garrett speaks to Jacob Zuppke, President and CEO of Whisker, about how product-in-use data can become a meaningful voice for a product’s user – human or non-human – as well as Jacob’s career ascent as a Specialist Generalist. Jacob also shares his “Top 3”: Whisker founder Brad Baxter, who has bravely allowed him to lead; Josh Chandler, who problem-solves with him while burning the midnight oil; and his entire Whisker leadership team, who leads with humility and leans on one another. And you have to hear what he says about “going deep”. . SHOW HIGHLIGHTS During th...
2025-02-0557 min
The Ad PodcastPart 2: Jacob Zuppke 🐈 - Chief Executive Officer, President - WhiskerJacob Zuppke 🐈 is the Chief Executive Officer, President, and Board Member of Whisker, a leading innovator in connected pet care and accessories. The Whisker portfolio includes LitterRobot, FeederRobot, and Litterbox.com, with over 1 million robots sold. Starting as employee #25, and with 8 years under his belt at Whisker, Zuppke has held multiple operational and marketing leadership roles, driving omnichannel development and strategic growth. As CEO, Zuppke oversees the company’s business strategy and vision to create ethically built, contemporary, and solution-oriented pet products that are enjoyable, insightful, and intuitive to use for both pets and humans alike. Before joining Whisker, Zuppke co...
2024-08-2337 min
The Ad PodcastPart 1: Jacob Zuppke 🐈 - Chief Executive Officer - Whisker@Jacob Zuppke 🐈 is the Chief Executive Officer, President, and Board Member of Whisker, a leading innovator in connected pet care and accessories. The Whisker portfolio includes LitterRobot, FeederRobot, and Litterbox.com, with over 1 million robots sold. Starting as employee #25, and with 8 years under his belt at Whisker, Zuppke has held multiple operational and marketing leadership roles, driving omnichannel development and strategic growth. As CEO, Zuppke oversees the company’s business strategy and vision to create ethically built, contemporary, and solution-oriented pet products that are enjoyable, insightful, and intuitive to use for both pets and humans alike. Before joining Whisker, Zuppke co...
2024-08-2209 min
The Kara Goldin Show486 Jacob Zuppke: CEO of WhiskerIn this episode, Jacob Zuppke, CEO of Whisker, shares his journey and insights into building a successful brand in the cat industry. Whisker is the international leader in pet tech, known for its innovative products like the Litter-Robot and Feeder Robot. Jacob discusses the strategy for direct-to-consumer, emphasizing the importance of a blended approach and reaching customers through various channels. He also highlights the power of customer testimonials and engagement in building a strong brand. He encourages taking chances in advertising and staying true to the brand's voice and values while providing automated solutions for cat parents and creating...
2024-01-1736 min
CEOs You Should Know ProvidenceJacob Luppke - CEO - WhiskerJacob Zuppke is the President & CEO of Whisker, a leading innovator in connected pet care that's most notably known for Litter-Robot. Jacob's passion for creative engineering solutions and innovative marketing campaigns has transformed a connected pet care company into one of the best-selling and highest-rated brands on the international market.Since 2015 when Zuppke joined the team, Whisker has grown from 30 employees to over 500 employees in 2023, and from $7.6M to over $180M in sales. Whisker's team of 500 people are dedicated to shaping the future of pet care. Jacob’s dedication to bringing innovative pet care products to market is pa...
2023-10-2730 min
re:COGs: Supply Chain | Inventory | Manufacturing | FinanceJacob Zuppke (Whisker) - How They Release New Versions of the Litter Robot, Leveraging Waitlists, and Why They Went Back on AmazonOur guest today is Jacob Zuppke, CEO of Whisker. Whisker is the maker of Litter-Robot, the highest-rated, self-cleaning litter box for cats. This episode was recorded live at the Retail Innovation Conference and Exhibit in Chicago – thank you for letting us use your studio.
This is brought to you by Manufactured. Manufactured is an online platform that helps brands manufacture, finance, and distribute inventory across 20 industries and 25 countries. Visit Manufactured.com for learn more.
2023-07-0625 min
2023-05-3030 min2023-05-3000 min
Future Commerce[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? To start this season off, we welcome the CEO of Whisker, Jacob Zuppke, to share about his incredible amount of experience in building a technology company that today is omnichannel, selling in retailers, selling via an app, and making your life a better place by making your pets' lives better. Listen now!In thi...
2023-05-2947 min
2023-04-2730 min
2023-04-2130 min
Wheeling CEO's You Should Know powered by the Wheeling Area ChamberJacob Zuppke, President & CEO of WhiskerBIO: Jacob Zuppke, President & CEO of Whisker Jacob Zuppke is the President & CEO of Whisker, a leading innovator in connected pet care that's most notably known for Litter-Robot. Jacob's passion for creative engineering solutions and innovative marketing campaigns has transformed a connected pet care company into one of the best-selling and highest-rated brands on the international market. Since 2015 when Zuppke joined the team, Whisker has grown from 30 employees to over 500 employees in 2023, and from $7.6M to over $180M in sales. Whisker's team of 500 people are dedicated to shaping the future of pet care. Jacob’s dedication to bringing innovative pet ca...
2023-04-1930 min
CEOs You Should Know - DETROITJacob Zuppke, President & CEO of WhiskerThis episode of CEOs You Should Know features Jacob Zuppke, President & CEO of Whisker.
2023-03-2330 min
The Modern Retail Podcast'We built our iPhone before we built our Apple': Whisker CEO Jacob Zuppke on growing the brand beyond its Litter Robot rootsJacob Zuppke’s tagline for his company is “cats keep pooping.”It's a blunt way to help people understand what his company does: Zuppke is the CEO of Whisker, the company behind the Litter Robot, an electronic-self cleaning litter box that retails for as much as $649. And, the tagline has born out; and the parent company is trying to expand beyond just litter boxes, with an automatic pet feeder and its own cat litter.The pandemic didn't slow Whisker's sales, and that's thanks to the Covid pet adoption boom. "We were already growing at a really...
2022-07-1438 min
The Big IdeaWisker CEO Jacob ZuppkeAre you ready for another giveaway?? We are! This week we have on Whisker CEO Jacob Zuppke, the developer of the Litter Robot. Listen in for today's "Word of the Week" and where to enter to win your very own Litter Robot! We get to hear how Jacob came up with this life changing device and what Whisker is working on today.
Don't forget to enter for a chance to win a $15,000 premium Master Spa. Go to www.MasterSpas.com/BigIdea to enter!
2022-05-0442 min
BANKNOTES minted by #paidJacob Zuppke on AutoPets’ DTC origins, and embracing the new creator modelIf you’re a cat parent, you’re probably familiar with the (rather unfortunate) necessity of having a litter box inside your home. In addition to being an item you want to be tucked out of the way, traditional litter boxes require you to scoop the litter by hand, which is an entirely...unpleasant task...(Continue).
2021-12-2114 min
StartupNation Radio3 Detroit Entrepreneurs Share Keys to Success on StartupNation RadioOn this week's episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick.Tune in to the full StartupNation Radio show with Baxter, Zuppke and Schwartz to learn more about these Detroit entrepreneurs and how they're thriving.First up are AutoPets' leaders: Baxter, CEO, and Zuppke, president and COO. AutoPets creates products to make the lives of pets and their owners easier, such as the Litter-Robot.During the interview, Baxter and Zuppke discuss:How the idea for the company...
2021-07-3136 min
The Tartare ProjectEpisode 34 - Jacob Zuppke, President and COO of AutopetsThis week’s episode of the Tartare Project hosted by Phil Toronto features Jacob Zuppke, President and COO of Autopets. Autopets is most known for their innovative pet care products such as the ‘Litter Robot,’ and the company aims to deliver meaningful insights through their high-grade products to assist in making better decisions for pets. Priding themselves on their development, marketing, and elite customer service, Autopets continues to rapidly grow their company as they establish themselves as one of the leaders in quality pet care and accessories. Zuppke spoke with Toronto in a nearly 40-minute conversation that covered his early...
2021-04-2938 min
Cloud TalkThe Tech Behind the Industry – PetsIt’s always been a challenge to know when something is wrong with a pet. This is where technology can really make a difference. Jacob Zuppke, COO, AutoPets and Patrick Husting, Founder & CEO, The Equestrian App, join Cloud Talk for a discussion about the tech behind the pet industry. Special Guests: Jacob Zuppke, Juliana Chapman, and Patrick Husting.
2021-04-1645 min