Shows
Upscale Your Coaching Business PodcastCoaches Don’t Need Funnels.Coaches Don’t Need Funnels. They need a plan that matches their voice, values, and vision.You’ve seen the ads. “Just plug into this funnel and you’ll be fully booked!”But here’s the truth: most funnels were built for someone else’s personality, someone else’s goals — and someone else’s audience.If you’ve ever tried to run one and felt like you were wearing someone else’s shoes… you’re not alone.This week’s Power Session for Coaches: how to design a client path that feels like you — and works.
2025-08-1340 minUpscale Your Coaching Business PodcastThe Visibility Vortex: Why Showing Up More Isn’t Getting You More ClientsYou’re not underexposed. You’re underalignedYou’ve been showing up. Posting. Speaking. Sharing.So why does it still feel like no one’s seeing you?If you're exhausted from trying to be everywhere and still not getting clients, this is the reframe you need.🧭 What we unpack in this week’s Coaches Power Session:* Why more content ≠ more clients* The trap of performative visibility (and how to exit it)* What actually builds trust and credibility in a coaching biz📅 Just 30 minutes.🎙 Get honest clarity — and real re...
2025-08-1237 minUpscale Your Coaching Business PodcastYour Offer Isn’t the Problem — It’s Your Audience (feat. Isabel Melgarejo)Guest: Isabel MelgarejoYou’ve done everything right: refined your offer, upgraded the copy, added more value. And still… crickets.Before you tweak it again, ask this: Who actually wants what you’re selling?In this live conversation, we're joined by Isabel Melgarejo to explore the real reason so many coaches struggle to sell strong offers. It’s not the pricing, the packaging, or the promise—it’s the people. When you shift your focus to finding the right audience, everything changes.Join us for an honest, energizing take on what trul...
2025-08-0636 minUpscale Your Coaching Business PodcastDecide to Decide: The One Move That Changes Everything (feat. Alexis Halkovic, Ph.D., ACC)Guest: Alexis Halkovic, Ph.D., ACC, People & Systems CoachYou’re not stuck. You’re just undecided.Coaches often stall—not because they’re unclear, but because they’re afraid to commit.In this week’s episode, we’ll talk about the one move that gets you out of the loop and into motion.It’s not about having the perfect answer. It’s about choosing one, because thinking about it is costing you more than you know. Ready?Join our free 5-day M.A.P. Workshop (Monetize, Accelera...
2025-08-0433 minUpscale Your Coaching Business PodcastClarity Is a Choice: Why Confused Coaches Don’t ConvertIndecision is the most expensive business habit you have.This episode breaks down how to make high-velocity business decisions — even when the path isn’t clear. We’ll walk through the exact questions that can bring focus to your offer, audience, and action plan — starting today.Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map
2025-08-0443 minUpscale Your Coaching Business PodcastClarity Is a Choice: Why Confused Coaches Don’t Convert (feat.Lesli Doares)Guest: Lesli Doares, Men's Marriage CoachWhen your message is muddy, your marketing becomes mayhem—and conversions suffer. In this power-packed episode, I sit down with Lesli Doares, a seasoned men's marriage coach who knows how to cut through the noise with crystal-clear offers and language that connects. We explore how clarity in your business model, niche, and voice isn't just a nice-to-have—it's the difference between thriving and just surviving as a coach.If you’ve ever struggled to explain what you do or attract the right clients, this one’s for you....
2025-07-1742 minUpscale Your Coaching Business PodcastBuild a Business, Not Just a Brand: The Truth About Sustainable Coaching (feat. Dr. Sheena Howard)Think your coaching brand is all you need to succeed? Think again.In this episode, we're joined by Dr. Sheena Howard—a seasoned coach and strategist—who helps us shift our thinking from flashy to foundational. Together, we dig into the framework for creating a coaching business that lasts beyond trends, follower counts, and seasonal offer cycles.You’ll discover:What “sustainable coaching” really means—and why it mattersHow to build scalable systems that support long-term growthThe mindset shifts that move you from personal brand to professional legacyReal-world tools and tactics Dr. Howard uses with her cli...
2025-07-0949 minUpscale Your Coaching Business PodcastNo More Almost: How to Escape the Loop That’s Keeping You Stuck (feat. Beth Allison)You’re doing all the things—but the breakthrough never quite lands. Sound familiar? In this episode, we’re talking about the sneaky loop that keeps high-performers stuck in “almost” mode: almost launched, almost booked out, almost confident.If you’ve been spinning in cycles of planning, pivoting, or perfecting, it’s time to name what’s really holding you back—and get free. You’ll learn how to spot the moment your momentum stalls, what drives the loop, and what it takes to finally complete the move you keep putting off. No fluff, no hacks—just s...
2025-07-0940 minUpscale Your Coaching Business PodcastStorytelling with Soul: Turning Vulnerability into VisibilityWhat if your most vulnerable story was the key to your next business breakthrough?Join Jaimie Skultety, Mark Kanty and special guest Gayle Nowak for a powerful conversation on soulful storytelling — the kind that builds trust, attracts aligned clients, and honors your truth.Whether you’re a coach, healer, or purpose-driven entrepreneur, this 30-minute session will show you how to turn your personal journey into your most powerful business asset.You’ll learn: ✅ How to share your story without oversharing ✅ Why vulnerability is magnetic (when done right) ✅ Simple steps to start using sto...
2025-06-2539 minUpscale Your Coaching Business PodcastMarketing Without the Mask: Showing Up Online Without Selling OutIf showing up online feels like putting on a costume, something’s off.You didn’t become a coach to play a character. But when it comes to marketing, it’s easy to slip into performance mode — saying what sounds “right” instead of what’s real. This 30-minute Power Session for Coaches is designed to break that cycle.We’ll unpack:Why most “authentic marketing” still feels fake (and what to do instead)How to share your truth without oversharing your soulThe surprising link between realness and resonance — especially when sellingThis isn’t about doing more...
2025-06-1149 minUpscale Your Coaching Business PodcastThe Moment of Truth for Coaches Who Want to LeadThe next 90 days could change everything—not just for your business, but for how you lead it.In this focused, no-fluff session, we unpack the exact tools and shifts we teach inside the M.A.P. Workshop to help coaches find clarity, call in right-fit clients, and build momentum that actually feels good to sustain.You’ll learn:A simple 90-day plan to move from reactive to intentionalThe mindset shift that thriving coaches make (and most overlook)Three hidden levers that help your business grow with you—not against youIf your energy’s been o...
2025-06-0534 minUpscale Your Coaching Business PodcastThe Alignment Trap: Why Feeling “Ready” Is Costing You GrowthYou’ve done the inner work. You’ve clarified your values. You know what kind of business you want.So why aren’t you moving?This week, we’re breaking down the hidden cost of chasing perfect alignment — and why waiting to “feel ready” is quietly eroding your momentum.In this 30-minute workshop, we’ll unpack:Why the nervous system loves alignment — but your business needs something moreThe real reason brilliant coaches stall out after deep inner workHow to spot the difference between inner wisdom and strategic avoidanceThe shift that creates clarity in motion — not ju...
2025-05-2129 min
Build A Better BusinessPartnership Structure with Jaimie Skultety and Mark Kanty - Part 2What’s the best way to structure a partnership? In coaching, you will have partnerships with vendors, contractors, colleagues, team members and business collaborators. So how do you ensure everyone is protected and provided for in the partnership? Do you utilize a contract, handshake, verbal agreement, what?
Jaimie Skultety and Mark Kanty have an unorthodox structure to their partnership that has enhanced their coaching business immensely. The uniqueness of the arrangement highlights the many ways you can partner with others in your business to build a strong foundation for success.
In addition to powerful partnership, we discuss:
Coaching costs integral to...
2024-06-111h 11
Build A Better BusinessIs Your Branding Working? with Jaimie Skultety and Mark KantyYou're struggling to make sales because people are not clear about what you sell. You think you're very clear about the services you offer. You believe you explain well what you do. But that's the problem. People don't care about either of those things. What they do care about is if can you solve the problem they have.
How you communicate that to them determines if they believe you really "get" their problem and if they believe you can help them resolve it. If your communication doesn't convey that, clients will continue to be...
2024-06-0445 minUpscale Your Coaching Business PodcastHow to Audit Your Coaching Business Like an ExpertAs a coach, auditing your coaching business is crucial to understanding the areas that require improvement and identifying opportunities for growth.In this training, we're going to cover:* The Three fundamental pillars every coaching business needs to succeed;* Nine steps to build a thriving coaching business; and* How to identify strengths, weaknesses, and actionable steps to improve your coaching business.By regularly conducting an audit of your coaching business, you can make data-driven decisions, enhance your coaching skills, and ultimately, increase your business's success.Recorded 4/20/23.HERE ARE A...
2023-04-2126 minUpscale Your Coaching Business PodcastDiscover what's wrong with your marketing and how to fix it to attract more coaching clientsBy identifying areas for improvement and implementing effective marketing tactics, coaches can attract more clients and build a successful and sustainable coaching business.Coaches who don't take the time to identify and fix mistakes may struggle to attract clients and grow their business.In today's competitive market, coaches need to discover what's wrong with their marketing strategies and learn how to fix them to stand out from the crowd and reach more potential clients.It can lead to increased visibility, credibility, and revenue.In this training, we will explore some common...
2023-04-1632 minUpscale Your Coaching Business PodcastWhy Focusing on the Right Relationships is Vital for Coaching Business SuccessIt's not enough to simply offer a great program, product or service.To succeed, coaches must build strong relationships with the right people - those who need, want, and value what you have to offer.In this training, we will explore:* Three Types of relationships to cultivate;* Tips for identifying and cultivating those relationships to establish trust; and* The key to getting referrals.By developing deep, meaningful connections with your target audience, coaches can build trust, loyalty, and advocacy, leading to increased sales, brand recognition, and long-term success....
2023-04-0736 minUpscale Your Coaching Business PodcastBuilding Better Connections: How to Discover and Confirm Your Audience's Burning DesiresIn today's competitive business landscape, understanding your audience's needs and desires is critical for building long-lasting connections and driving success.By discovering and confirming your audience's burning desires, you will build stronger relationships with your prospects (and clients) and be better equipped to design solutions to meet their specific needs.Join us for "Building Better Connections: How to Discover and Confirm Your Audience's Burning Desires."You will learn:* How to know what motivates your audience and what they are looking for;* How to identify and capture patterns and trends, so...
2023-04-0236 minUpscale Your Coaching Business PodcastEnhancing Your Coaching Business Strategy: The Benefits of a 2-Step ConsultationAs a coach, providing clients with a high-quality and personalized experience is crucial to success.A 2-Step consultation can help increase client engagement, build trust, and set your coaching business apart from competitors.JOIN US FOR OUR FREE LIVE TRAINING..."Enhancing Your Coaching Business Strategy: The Benefits of a 2-Step Consultation."You will learn:* How a 2-Step consultation provides a personalized and attentive experience and builds trust;* How to uncover your prospect's needs, so you can help them achieve significant outcomes; and* Why a 2-Step...
2023-03-2539 minUpscale Your Coaching Business PodcastHow a Signature Solution Can Transform Your Coaching BusinesIf you're looking to take your coaching business to the next level, developing a signature solution can be a game-changer. Based on your expertise, values, and target audience, a signature solution is a powerful tool that can differentiate your coaching services from your competitors and help you attract more clients. LISTEN TO THIS EPISODE:"How a Signature Solution Can Transform Your Coaching Business"We'll share:* How a unique and powerful signature solution can differentiate your coaching services from competitors;* How to effectively package and market your signature solution...
2023-03-1741 minUpscale Your Coaching Business PodcastStrategy vs. Tactics: Understanding the Key Differences for Coaching Business SuccessGetting caught up in the day-to-day tasks and tactics is easy when running a coaching business. However, without a sound strategy for your coaching business, you risk wasting time, money, and resources on tactics that may not contribute to your long-term success.JOIN US FOR OUR FREE LIVE TRAINING...We share:* Why a clear strategy is essential for coaching business success;* The importance of balancing tactics and strategy; and* How to put a solid strategy in place, so tactics are easier to execute.We'll also p...
2023-03-1249 minUpscale Your Coaching Business PodcastTick-Tock: How Time Management Can Make or Break Your Coaching BusinessOne of the biggest challenges coaches face is time management - finding the right balance between selling, client work and business development.Too much time spent on business development can lead to neglecting clients, while too much time spent on business development and client work can result in new client sales drying up. Finding the right balance of activities with your time requires careful planning and a solid understanding of the priorities of the business.Coaches who manage their time effectively consistently achieve their goals, meet the needs of their clients, and enjoy...
2023-03-1247 minUpscale Your Coaching Business PodcastThe 80/20 principle: what is it, and how can you use it for greater impact in your coaching/consulting business?The 80/20 principle: what is it, and how can you use it for greater impact in your coaching/consulting business?“The 80/20 principle applied to business has one key theme; to generate the most amount of money with the least expenditure of assets and effort.” ~Richard Koch If you're looking for IMPROVED PROFITABILITY in your coaching/consulting business...The 80/20 rule will help you identify and prioritize the most critical tasks and activities, leading to more effective use of your time and resources. If you're looking for INCREASED PRODUCTIVITY in your coaching/consulting business...B...
2023-02-2556 minUpscale Your Coaching Business PodcastThe one essential thing every coach needs, not just to survive but to thrive in businessIf you knew exactly what you wanted, the minimum necessary to have it, and the exact steps to get it for you in the fastest and easiest way possible, would you agree that you would already have it? It's a powerful question. Why is this so important? Because the more clarity you have about what you want, the reality is, the easier it is to get it. When you know exactly what you want, you can commit to doing whatever it takes to get it. Isn't that true? If you really want something, you'r...
2023-02-2545 minUpscale Your Coaching Business PodcastThe Power of Consistency: Why a Client Engagement System is Vital for Your Success... and How to Get It!Leaving success to chance is a risky proposition.Coaching is highly competitive, with many skilled practitioners vying for clients' attention. To stand out and build a successful coaching practice, coaches must have a reliable system for attracting, engaging, and enrolling clients.Leaving success to chance is risky, as it leaves coaches vulnerable to fluctuations in demand, shifting market trends, and the unpredictability of client behavior.By taking a proactive approach to client acquisition and retention, coaches can build a thriving business that offers stability, growth and a strong sense of purpose.
2023-02-2438 minUpscale Your Coaching Business PodcastAchieving Your Coaching Business Dreams: How Clarity And Commitment Are Keys To Entrepreneurial Success.If you don't know exactly where you're going, how will you know when you get there?Entrepreneurship is a journey that requires a clear sense of direction and purpose.Without a solid understanding of your business goals and objectives, it can be difficult to make meaningful progress toward achieving success.To set yourself up for success as an entrepreneur, gaining clarity on your business goals and committing to the actions required to achieve them is absolutely essential.In this episode, we'll share practical and straightforward advice for getting exactly what you...
2023-02-1755 minUpscale Your Coaching Business PodcastQ&A I’m Thinking of Becoming a Coach… What Certification(s) Do I Need?Sandy recently asked me this question on LinkedIn:“Hi Jaimie, I’m not a certified coach, yet. I’ve been thinking about getting certified. Do you have any recommendations on the best certifications?”Hi Sandy,Thank you for your question. My partner Mark and I have gotten this question many times, so I hope you don’t mind, but we decided it would be a great topic for our podcast. I’m pleased to share our response which also includes a written transcript below. I hope you find some helpful ‘nuggets’ in the advice we ha...
2021-06-1714 minUpscale Your Coaching Business PodcastBuilding Raving Fans Out of Coaches Looking to Level UPMark Kanty, Clarity Coach and owner of Release Dynamics, was a featured guest on Time to Shine Today Podcast, hosted by L. Scott Ferguson. Mark shares his amazing story from failing to rebuilding and helping others!Knowledge Nuggets and Take-AwaysWe all have our own unique story to tell, we all have unique potential to change ours and other people’s world.A great coach is empathetic and also able to detach and allow clients to figure out their blind spot while guidingCompetition and comparison can kill your business and innovation. Be yourself and know what you...
2020-12-2933 minUpscale Your Coaching Business PodcastFrom a Rock Star Virtual Assistant to Helping Coaches Increase Their RevenueJaimie Skultety, Marketing Strategist and Owner of Upscale You Business, was a featured guest on Time to Shine Today Podcast, hosted by L. Scott Ferguson. Jaimie was a virtual assistant who was and still is at the top of her game. She parlayed that into setting up Upscale Your Business to help coaches and entrepreneurs Level UP their business!Knowledge Nuggets and Take-AwaysWhen starting a business, build an Avatar for exactly the customer you want to serve.Find something that you love to do and find a way to get well paid for it...
2020-12-2925 minUpscale Your Coaching Business Podcast"It's my first day of being an entrepreneur." ~ KarenKaren joined us for our Implementation Call on the very first day of her new venture in starting her coaching business. Her website under construction, she is just starting to map out her journey and already feels overwhelmed by all it's going to take to get everything into place. Mark and I helped her to understand the foundational elements and how she can design the type of business she truly wants and how she can make an impact and help more people.Listen to discover:Clarity components for where you want your bu...
2020-12-1952 minUpscale Your Coaching Business PodcastIs Social Media a Sink Hole or a Valuable Asset for My Business?We’re often asked, Is all of the time I spend posting on Social Media doing anything for me? The truth is Social Media can not only feel like a sinkhole of wasted time it can actually become one! In this fast-paced, strategy-packed episode, we helped Lindsey getting a starting point for her new coaching practice and brainstormed with Gail what to do with her large but inactive mailing list.Listen to discover:How & why we get sucked into Social Media and how to avoid it becoming a sinkhole of los...
2020-09-171h 01Upscale Your Coaching Business PodcastThe Magic is SystematizingDuring this hour with Marnie and guest, Jaimie Skultety, you’ll discover how to systematize your:1. Website2. Prospecting3. Marketing4. Consultations5. Selling6. Onboarding7. Hiring8. GrowthJaimie Skultety is the owner of Upscale Your Business, a company providing Executive-Level Virtual Assistant and Social Media Marketing Services to Solo Entrepreneurs, Professional Coaches, and Consultants. Learn more at www.UpscaleYourBusiness.comRecorded 2/21/18. Jaimie was invited to be a featured guest on, "Marnie's Friends", with Marnie Swedberg. (https://www.blogtalkradio.com/marniesfriends/2018/02/21/upscale-your-business-the-magic-is-systematizing)HERE ARE ALL THE RE...
2020-08-221h 00Upscale Your Coaching Business PodcastCoaching or Consulting: Which is More Sustainable?Your prospects want to choose services from a coach who understands them and has extensive knowledge in the area in which they need help. So if you are succinct in who you serve and what you do for them, you will both find success.When you pick something to specialize in, your target audience will seek you out because you are addressing what is important to them. Your message will resonate far more than with someone who claims to serve everyone.In this episode, Mark and Jaimie helped Alana and Deborah decide how to choose...
2020-08-221h 14Upscale Your Coaching Business PodcastAre You a Coaching Commodity?How are you differentiating yourself from all the other coaches and consultants who do similar work?If you are focusing your marketing on your methodology, you are missing the mark.Try this: Search on LinkedIn:If you are a leadership coach, how many leadership coaches are on LinkedIn alone?If you are a career coach, how many career coaches are on LinkedIn alone?You get the idea...Then listen to this episode as Mark and Jaimie give you some things to consider for more effective marketing, starting with:What do...
2020-07-3025 minUpscale Your Coaching Business PodcastDon't CHASE your Prospects. ATTRACT Them!Tom was curious to see what this month's implementation call was about. He 'jumped in' about 15 minutes into the call where my client Anita and I were discussing her recent success using some of my marketing suggestions.Tom didn't come to the call expecting to have his marketing challenges solved, but he was appreciative to be have been able to share where he's been 'stuck.' He told us that he had a mailing list of 6,000 but was unable to identify who on his list would be the 'right fit' for his services.Mark and...
2020-07-3029 minUpscale Your Coaching Business PodcastAre You a Coach Who is Tired of Doing it All?Are you doing it all on your own and trying to do everything all by yourself?When you review your organizational chart, are you the CEO of doing EVERYTHING? Are having sleepless nights trying to get everything done? How can you continue to grow your business if you're all 'tapped out?" If you are working more on finding clients than actually serving clients, ask yourself if this is what you want to be doing. In this episode, Jaimie shares her business journey and what she disc...
2020-07-3026 minUpscale Your Coaching Business PodcastDo You Have a Program People Really Need?“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” ~Quote from Peter DruckerOften people come to us and say, "I've got this great program, and I want your help in selling it." If only the world knew about your program, then you'd be able to sell it, and then you'd have a successful business. Sound familiar? Before you cr...
2020-07-3030 minUpscale Your Coaching Business PodcastWhere Are You Stuck?Lori and Steph brought some enthusiastic participation in our podcast episode. Lori stated, "I really appreciated the insights on simple ways to get traction on engaging client feedback organically and through smart systems. The only regret I have about feedback is that I haven't asked for it enough! Jamie's idea on how to do it simply and consistently is wonderful."It seems to be a common desire to have programs and products for people to simply purchase, thereby offering us entrepreneurs the passive income we crave. But it's just not that simple. The sad truth i...
2020-07-0645 minUpscale Your Coaching Business PodcastReadinessSherry's main goal in life is to help our world as much as she can. Is the world ready? Is Sherry ready? The real question is... Are YOU ready to help YOUR clients? Find out in this episode!Recorded 3//20/19.HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-day-map'90 Days to Clarity & Clients':https://upscaleyourbusiness.com/90-days-to-clarity-clientsRequest your FREE PERSONALIZED MARKETING ASSESSMENT:http://www.upscaleyourbusiness...
2020-07-0634 minUpscale Your Coaching Business PodcastSocial Covers: One of the Biggest Oversights in Online MarketingDid you know that when potential customers go to your social media, 50% of your page is covered by your “Social Media Cover"? Our research team looked at 100's of different business Social Media pages and we noticed a huge opportunity no one is taking advantage of. Leap Ahead of Your Competitors and turn your Social Media Pages into gold with this Ninja Secret.Recorded 9/19/18. HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-d...
2020-07-061h 10Upscale Your Coaching Business PodcastI have TOO much content. How do I promote it all?What you promote should align the needs and wants of your clients to your products or services. In this episode, Mark and Jaimie help you to sort out the priorities of what to promote and how to market it all in the most effective way.Recorded 4/17/19. HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-day-map'90 Days to Clarity & Clients':https://upscaleyourbusiness.com/90-days-to-clarity-clientsRequest your FREE P...
2020-06-161h 00Upscale Your Coaching Business PodcastI THOUGHT I had a niche market and a specialty..."I thought I had a niche market and a specialty. But I don't know where I am currently." Can you relate? In this episode, Mark and I helped Nan create NEW possibilities for developing a niche audience. Best of all we showed Nan specifically how to FIND PEOPLE IN HER TARGET MARKET!*Recorded 6/19/19HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-day-map'90 Days to Clarity & Clients':https...
2020-06-1653 minUpscale Your Coaching Business PodcastSimple Strategies for Content Marketing You May Be OverlookingIf you aren't taking advantage of the publishing feature on LinkedIn and sharing your content with groups and communities which have your ideal prospects as members, you are overlooking some incredibly effective business-building strategies. In this episode, we give you the whys and the hows of content marketing and how you can get your content directly in front of your ideal prospects!Recorded 5/29/19. HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-day-map
2020-06-1154 minUpscale Your Coaching Business PodcastThree Things to Get Totally Clear On For Your Coaching BusinessBeing in business is a matter of service. And the only way to be of service is to ask somebody what they want. Coaches and Consultants must narrow down what they have to offer to a *minimum via audience, one that you can identify with you and would be attracted to what you offer. If you are marketing to everyone, you're just setting yourself up for frustration and failure.Here's Three Things to Get Totally Clear On:What exactly do I want from my business?What is the absolute minimum necessary I need to do to...
2020-05-0456 minUpscale Your Coaching Business PodcastCreative Marketing Ideas on the FlyWe created a content video for Ashli to help her clients to market their businesses. And we did this DURING our live implementation meeting--on the fly! Ashli could have easily invested over $1,000 and waited weeks for this kind of content, but she got in minutes for free. Like a box 'o chocolates, you never know what you're gonna get! Ashli stated, "This was one GREAT session! Put Jaimie and Mark in a virtual meeting room, and you can guarantee something awesome will happen. Today there was brainstorming, creating, discussion on brand image and authenticity, some laughter, and...
2020-05-0441 minUpscale Your Coaching Business PodcastKnow Your AudienceWe are needed now as coaches and consultants—more than ever. If you know your audience and what they need, you are halfway there. If you have a SOLUTION to take them from where they are now to where they want to be, then you have the keys to the kingdom!In this episode we cover:❋ Understanding your audience so you can approach them with a solution to their struggle.❋ Getting clear on what you can say to your audience without coming across as pushy or sales-y.❋ Evaluating your offer(s...
2020-05-0454 minUpscale Your Coaching Business Podcast"Help! My lead flow has dried up and gone away!"Bruce was feeling overwhelmed and defeated. He has been in business since 1992, advising senior executives and attorneys on career development and job search issues. But it was becoming more evident that his lead flow was drying up. He stated, "Most of what we're getting right now is coming from referrals, and there are just not enough of them." Bruce was chasing after the same people over and over and over again. As he put it, "Even I would get sick of hearing from me!" The tendency is to beat people over the head to generate so...
2020-03-3040 minUpscale Your Coaching Business PodcastIs Your Website Effective in Taking Your Prospects to the Next Steps?Your prospects are regularly being bombarded with an abundance of information. For this reason, things have shifted when it comes to marketing. If you can present your content in such a way that elicits a response like, "I want to learn more about that," then your website must include a call to action that takes them from curiosity to commitment.In this episode, Mark and I helped Bruce and Annielee to gain some clarity on how to effectively use their website to educate and inform their prospects, so they say to themselves, "I want MORE!"
2020-03-3054 minUpscale Your Coaching Business PodcastWhich Platforms Should I Use to Connect with People in My Target Market?"I'm not sure which social media platforms my target market is hanging out. Are my ideal prospects hanging out on Facebook? Twitter? Instagram? LinkedIn?" Can you relate?Jorge is taking his craft of being an actor and then helping other actors to 'do the business of the acting business.'In this episode, Mark and I helped Jorge create NEW possibilities for FINDING and CONNECTING with people in his Target Market -- on the right platforms for HIS business.In this episode, you will discover:Why you don't need to b...
2020-03-3059 minUpscale Your Coaching Business PodcastShifting for Expansion"I have so many ideas for promoting my event, but which should I implement FIRST?"Can you relate?In this episode, Mark and I helped Roberto recognize that the live, local events he wants to promote all need to be built on a foundation.In this episode, you will discover:How to model your efforts from others who have already succeeded;How to know whether your audience will be receptive to what you will build--BEFORE you build it; andHow to use your vision and mission as a starting point in developing your...
2020-02-2949 minUpscale Your Coaching Business PodcastCreating Connections"I want to create authentic connections with people on LinkedIn, but I have no idea what to do."Can you relate?In the physical world, we belong to communities. A lot of people make a mistake when they get into the virtual world of thinking, “Well, I can be this anonymous person that will sit in the background and tell people to send me money—and I'm going to be successful.” Then they’re disappointed when that doesn't happen.In this episode, Mark and Jaimie helped Annielee to gain some clarity on how t...
2020-02-2956 minUpscale Your Coaching Business PodcastThe Next Event Horizon"What's the NEXT step I should take in achieving my big business goals?" Can you relate? You can't get to what is not a clearly defined goal. When you get clear on where you want to go, the path becomes a lot more narrow. When you…Know very specifically what you have to offer, know very specifically who you want to offer that to know very specifically, where they hang out, know very specifically what subtleties and nuances that they're going to be attracted to. … the easier the next step is.
2020-02-2947 minUpscale Your Coaching Business PodcastAre you Creating Content on Purpose?The ultimate purpose of any content that we produce should be to elicit engagement. When we give a speech, write a blog post, create a video, we need to think strategically about what we want people to do after they experience our content. If you are not getting somebody to engage by the content that you produce, then you have not designed it effectively. In this episode we cover:How to attract your ideal prospects, build a relationship, and put yourself in a mindset of serving so that they recognize you as the solution they are s...
2020-01-3057 minUpscale Your Coaching Business PodcastSo What is a Pixel, and Why is it so Important to my Business?Here's What You Will Learn:Do you feel overwhelmed with Online Marketing & don’t know where to start or what is most effective?Are you struggling to find an easy strategy to get and stay ahead of your competition?Do you seem to be stuck because you don’t have time to D.I.Y. or a big budget for advertising & branding your business?We've done the research on the best strategies available to solve all three of these problems and what we found was incredible!*Recorded 8/15/18.HERE ARE ALL THE...
2020-01-2454 minUpscale Your Coaching Business PodcastWhy Defining Your Ideal Client Avatar Is Vital To Your Success...and How to Attract The Perfect Profiles for Your BusinessHere's What You Will Learn:Learn the TRUE definition of an ideal' client and why it's vital to the success of your business;Understand how to overcome limiting beliefs that are keeping you 'stuck' and not finding the best clients for your business;How 'specializing' in helping a specific clientele can significantly increase your income;How you can 'niche' your target market (and get even MORE ideal clients);Specific strategies for using LinkedIn to get in front of your IDEAL clients;How to define the most desired characteristics and personality traits your ideal clients should possess...
2020-01-2457 minUpscale Your Coaching Business PodcastGet Seen, Get Visible, Get Clients!You don’t have to do it all yourself – that’s the philosophy of Jaimie Skultety, owner of Upscale Your Business. Not only does she believe that it is not necessary to go it alone in your business, but it also makes great sense to use outsourcing to help your company get seen, get visible, and get hired. When you spend your time doing the work that you are meant to do, that you should focus your attention on, and then let other experts do what they do best in your behalf, that your business will grow and prosper. Li...
2019-11-1247 minUpscale Your Coaching Business PodcastHow Getting an Assistant Can Empower You in Your BusinessOur lives can get a little hectic sometimes, especially when we’re making one of life’s many major transitions, such as starting a new career. Sometimes we just need a little bit of help. My guest today is Jaimie Skultety, owner of Upscale Your Business. This very successful company provides Virtual Assistant and Social Media services to entrepreneurs, professional coaches, and consultants that, much like you, just need a little bit of help sometimes. She’ll be sharing with us how she heard about this up and coming career and what really made her want t...
2017-05-1657 min