Shows
The Beauty Biz Pro Podcast3 Mistakes Keeping Estheticians, PMU Artists & Med Spas From Growing | Ep 35 The Beauty Biz Pro PodcastAre you an esthetician, PMU artist, or med spa owner who’s tired of relying on word-of-mouth to fill your books?In this video, Jake Randolph and Tony Cruz from Beauty Biz Pro break down the three biggest mistakes holding back beauty professionals from scaling and how to finally create predictable income, steady clients, and a business that grows every month.Whether you run a solo aesthetics studio, lash business, or a full med spa, this conversation will help you go from inconsistent bookings to a system that brings in new clients every week, without bu...
2025-11-0317 minThe Beauty Biz Pro PodcastHow Better Lighting Cuts Ad Costs and Boosts BookingsLighting is the #1 secret to growing your beauty business online—and most artists are getting it wrong.In this video, I break down why lighting matters more than editing apps, pricing, or even your skill when it comes to attracting clients on Instagram, Facebook, and Google.✨ You’ll learn:Why dark photos—even of great work—get ignored online.How good lighting makes your clients see themselves in your photos.The psychology of first impressions (and why your feed can look like a “dark alley” if you’re not careful).
2025-09-0411 minThe Beauty Biz Pro PodcastHow to Attract 40 PMU Clients Per Month | Ep 17 The Beauty Biz Pro PodcastTony Cruz Interviews Christine - PMU Artist & EducatorIn this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base...
2024-10-2417 min
Permanent Jewelry Marketing PodcastHow to Attract 40 PMU Clients Per Month | Ep 2 The Permanent Jewelry Marketing PodcastTony Cruz Interviews Christine - PMU Artist & EducatorIn this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base...
2024-10-2417 minThe Beauty Biz Pro PodcastPMU Market in 2024 with Nataliia Smyk | Ep 15 The Beauty Biz Pro PodcastJake Randolph recently recorded a podcast with PMU artist Nataliia Smyk. Originally from Ukraine, Nataliia moved to Miami, Florida, where she continues to build her career. Despite being a student, she travels extensively for her PMU work, showcasing her dedication and passion for the industry. During the podcast, they discussed her journey, experiences in the PMU world, and the challenges of balancing work and education. Nataliia's story offers inspiration to aspiring beauty professionals aiming to expand their reach.
2024-09-1923 minThe Beauty Biz Pro PodcastBook More PMU & Esthetics Clients Training (2024 Edition) | Ep 13 The Beauty Biz Pro PodcastTony's wife started a new location for her permanent makeup PMU and esthetics studio a couple months ago! Learn how he is getting over 15 leads a day with minimal ad spend + converting a ton of them into paying clients!!! Join the top marketer in the beauty industry, Jake Randolph, as he interviews Tony about the marketing and sales tactics he used for his wife's salon and spa. You don't want to miss this.
2024-08-1310 minThe Beauty Biz Pro PodcastMake 2024 Your Year: Part 3 Growth | Ep 6Welcome to Part Three of our series on making 2024 your year! In this episode, we delve into strategies for growth. Learn how to stand out in the industry with the Principle of Attention and harness the Power of Paid Ads. Overcome limiting beliefs, shift your mindset, and discover the importance of Building Your Database for sustained growth. Whether you're a PMU artist, salon owner, medspa owner, microblading artist, or any beauty pro, this episode is packed with actionable insights to drive your success. Let's make 2024 your breakthrough year in the beauty business!Get your copy of...
2024-03-0418 minThe Beauty Biz Pro PodcastMake 2024 Your Year: Part 1 Mindset | Ep 4Welcome to the Beauty Biz Pro Podcast! In our first 2024 episode, hosts Jake Randolph and Tony Cruz launch a three-part series to make it your year, covering personal growth and business mindset. Whether you're a PMU artist, medspa owner, esthetician, or salon owner, this episode is packed with insights on letting go, focusing on what matters, and the impact of misinformation in the beauty industry. Subscribe for the keys to crush 2024!Learn more at: start.beautybizpro.com🎙️
2024-01-2317 min
The PMU Marketer Podcast#79 Elevate your Beauty Business! Expert Advice with Jake Randolph and Amanda BreuerWelcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to the next level. From marketing mastery to staying ahead of the trends, we've got you covered. So why wait? Don't miss out on this fantastic opportunity to learn from PMU Marketer. Learn more at pmumarketer.com
2023-10-0537 min
The PMU Marketer Podcast#79 Elevate your Beauty Business! Expert Advice with Jake Randolph and Amanda BreuerWelcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to the next level. From marketing mastery to staying ahead of the trends, we've got you covered. So why wait? Don't miss out on this fantastic opportunity to learn from PMU Marketer. Learn more at pmumarketer.com
2023-09-0537 minThe PMU Marketer Podcast#78 Mastering the Beauty Business: Exclusive Tips from Jake Randolph and Emily Joy!Don't miss the EPIC interview with PMU sensation Emily Joy! Learn top strategies to stand out in the PMU market, create captivating content, and build strong client relationships. Unveil the secrets to skyrocket your career in the world of PMU! You'll discover the top strategies to stand out in the saturated PMU market, key insights on creating captivating social media content and reels, building rock-solid relationships with local businesses.💫 Learn more at https://pmumarketer.com.
2023-08-0225 minThe PMU Marketer Podcast#77 Unlocking Beauty Business Success: The Best Tips You've Never HeardJoin me and Tony on an exciting journey to level up your PMU game! We're here to drop some serious knowledge bombs that will revolutionize your business. To achieve unparalleled success, embrace the climb and persist through challenges. Avoid comparing yourself to others and focus on your unique path, working hard to build momentum. Seek guidance and community support by connecting with pros and joining communities like Beauty Biz Pro. Together, we'll conquer new heights of success in the PMU business! So let's embark on this epic PMU excellence journey. Learn more at https://pmumarketer.com/.
2023-07-2505 minThe PMU Marketer Podcast#75 How To Get More Permanent Makeup ClientsGet ready to be blown away as Kathy shares her remarkable journey and priceless advice on transforming potential clients into loyal bookings. And there's more! In this episode, you'll learn: 💡 The genius technique of leading with questions to transform potential clients into loyal bookings. 💡 How to follow up effectively and customize services for individual needs. 💡 The art of advertising and uncovering the superpower of selling. 💡 How to tap into clients' desires and truly understand their needs. So why wait? Don't miss out on this fantastic opportunity to learn from P...
2023-06-1312 minThe PMU Marketer Podcast#72 How a Permanent Makeup Artist Earned Her First $10k MonthGrayce was a struggling permanent makeup artist who just hit her first $10k month in business! She shares how her business took off after hiring a PMU Marketer. As a specialist in microblade powder brows and combination brows, Grayce initially struggled with marketing her business, only receiving two to three clients a week. However, after hesitantly deciding to hire a PMU Marketer, she saw significant growth in her business. Now, with over a year of working with PMU Marketer, Grayce has doubled her business and receives 10-20 text messages from potential clients every morning. In this video...
2023-05-1013 minThe PMU Marketer Podcast#68 What a PMU Artist Wishes She had Known 4 years Ago | Sokkha Va's Journey from New PMU Artist to Beauty BossI met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer! She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me on this episode to reveal EVERYTHING she wishes she had known about business and marketing when she started. You're going to learn her best tips for growing and scaling your beauty business! We even talked about multiple things that have never been di...
2023-03-0635 minThe PMU Marketer Podcast#67 Solo PMU Artist to Beauty Boss (Marketing Tips for Salons)When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training! In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more!
2023-01-2325 minThe PMU Marketer Podcast#60 Advanced Beauty Marketing & Advertising - PMU Artist Reveals How She Had a 400% Increase in Business after LockdownImagine being a service-based business and being on lockdown for 12 months... Well, that's what happened to a permanent makeup artist named Katie. After that, she managed to QUADRUPLE her business, and has grown bigger than ever. I've known her for a while and have been BLOWN AWAY by her ingenuity and great ideas when it comes to marketing. That's why I brought her onto the podcast today to share her great tips and tricks!
2022-07-0127 minThe PMU Marketer Podcast#59 Is the Permanent Makeup Industry in Danger? PMU Veteran Robin Hays REVEALS ALL!Is the Permanent Makeup Industry in Danger? In this episode, I interview industry tycoon Robin Hays. She's been one of my highest requested guests on the show and she holds NOTHING BACK when discussing all things PMU related. Get your notebook ready to take notes on this one because there are so many insights you do NOT want to miss!
2022-06-2533 minThe PMU Marketer Podcast#50 BOOKED Up in 6 Weeks! PMU Artist Reveals Blueprint to Her SuccessKim is a permanent makeup artist who struggled to make any money in her first year of business. After seeing tons of testimonials about me, she decided to invest in my process. It's been 6 weeks and she's now completely booked up! Thankfully, she was willing to share her secrets about how she got amazing results so quickly!
2022-03-0421 minThe PMU Marketer Podcast#27 An Insight into the Transformation from Solo PMU Artist to Multi-Room Salon OwnerBrittany is a beauty professional in the permanent makeup industry. She was a solo entrepreneur for years until she started working with me (Jake Randolph) back in 2017. I’m so excited to share that she has gone from solo business owner to having a team of 15+ people with her!!! The growth has been tremendous and she also shares a lot of great business and marketing advice if you are looking to grow your business. Let us know what you think and if you have any questions in the comments below. You can follow her on IG...
2021-02-2322 minThe PMU Marketer Podcast#15 Getting Clients After The COVID-19Are you anxious about how to get more clients when you open back up? Not sure if you should give a discount? On this interview, I talk with popular PMU trainer Alex Mechenici of BEA Microblading & Permanent Makeup Training Academy. If you have questions, feel free to reach out to me on IG at pmumarketer. Also, don't miss other free content on my YouTube Channel www.youtube.com/jakerandolphmarketing
2020-05-2852 minThe PMU Marketer Podcast#9 Kristen Reveals All About Working With MeKristen REVEALS ALL About Jake Randolph and his services! She goes in-depth about her experience with working with PMU Marketer and gives some valuable tips and feedback for you. If you are thinking about hiring a marketer, this is a MUST-WATCH video! For more information about PMU Marketer, visit www.pmumarketer.com
2019-10-3108 minThe PMU Marketer Podcast#6 Beauty Conference Tips and FREE PMU Conference Ticket GiveawayJoin Jake Randolph and Will Anthony as they discuss permanent makeup conferences and what to do before attending one. Also, Jake Randolph has been announced at the newest speaker of America The Beautiful PMU Conference! To celebrate this, he is giving away a free conference ticket on October 1st.
2019-09-1328 minThe PMU Marketer Podcast#3 RAW TRUTH: Interview With Will AnthonyWarning: Get ready for RAW truth from Will Anthony, one of the industry's leading professionals. In this popular interview, we cover topics like common mistakes, PMU regulations, ways to market your business locally & more!
2019-07-2157 min
The PMU Marketer Podcast#1 Introduction to The PMU Marketer PodcastWant to learn how to grow your beauty business? Welcome to the PMU Marketer Podcast, hosted by Jake Randolph, one of the top marketers in the beauty industry. He brings you ground-breaking marketing and business advice, tactics, and strategies to help you reach your full potential. Jake has helped thousands of entrepreneurs grow their businesses and conquer their goals! Find show notes and more information at https://pmumarketer.com/
2019-07-0710 min