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Jakob Eliason

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Life Lessons from Pickleball™Life Lessons from Pickleball™E22: Jakob Eliason: Revolutionizing Community Engagement with Pop-Up Pickleball EventsJoin us as Jakob Eliason shares his remarkable transition from navigating the corporate world of sales and banking to co-founding Pickleball Pop-Ups, the leading provider of temporary pickleball experiences. This episode offers a rich exploration of how pickleball isn't just a sport—it's a transformative community experience.https://www.pickleballpopups.com/Music gifted to us by Ian Pedersen: @ianpedersen Contact us: Lifelessonsfrompickleball@gmail.comSocial Media Links:https://www.lifelessonsfrompickleballpodcast.comhttps://www.facebook.com/profile.php?id=61557275391316https://www.instagram.com/lifelessonsfrompickleball/ht...2024-09-2435 minFörhörsrummetFörhörsrummetEmilia Lundberg - Del 5 av 5Fortsatt förhör med Andreas AnderssonMedverkande:Förhörsledare: Jakob FahlstedtAndreas Andersson: André ChristensonProduktion: Novel StudiosOriginalmusik & Klippning: Philip EliasonProducent: André ChristensonFå direkt tillgång till samtliga avsnitt när vi släpper nya fall. Bli plusmedlem via Apple Podcaster eller Supercast: https://forhorsrummet.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.2024-08-2125 minFörhörsrummetFörhörsrummetEmilia Lundberg - Del 4 av 5Fortsatt förhör med Andreas AnderssonMedverkande:Förhörsledare: Jakob FahlstedtAndreas Andersson: André ChristensonProduktion: Novel StudiosOriginalmusik & Klippning: Philip EliasonProducent: André ChristensonFå direkt tillgång till samtliga avsnitt när vi släpper nya fall. Bli plusmedlem via Apple Podcaster eller Supercast: https://forhorsrummet.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.2024-08-1428 minFörhörsrummetFörhörsrummetEmilia Lundberg - Del 3 av 5Fortsatt förhör med Andreas AnderssonMedverkande:Förhörsledare: Jakob FahlstedtAndreas Andersson: André ChristensonProduktion: Novel StudiosOriginalmusik & Klippning: Philip EliasonProducent: André ChristensonFå direkt tillgång till samtliga avsnitt när vi släpper nya fall. Bli plusmedlem via Apple Podcaster eller Supercast: https://forhorsrummet.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.2024-08-0738 minFörhörsrummetFörhörsrummetEmilia Lundberg - Del 2 av 5Fortsatt förhör med Andreas AnderssonMedverkande:Förhörsledare: Jakob FahlstedtAndreas Andersson: André ChristensonProduktion: Novel StudiosOriginalmusik & Klippning: Philip EliasonProducent: André ChristensonFå direkt tillgång till samtliga avsnitt när vi släpper nya fall. Bli plusmedlem via Apple Podcaster eller Supercast: https://forhorsrummet.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.2024-07-3124 minFörhörsrummetFörhörsrummetEmilia Lundberg - Del 1 av 5Den 23:e november 2019 anmäls 20-åriga Emilia Lundberg försvunnen. Hon är bosatt i den lilla byn Tollarp i Skåne där det bara bor drygt 3 500 människor. Polisen håller förhör med flera personer som har kontakt med Emilia i samband med försvinnandet. Barndomsvännen Andreas Andersson blir allt mer intressant för Polisen att fortsätta höra.Medverkande:Förhörsledare: Jakob FahlstedtAndreas Andersson: André ChristensonProduktion: Novel StudiosOriginalmusik & Klippning: Philip EliasonProducent: André ChristensonF...2024-07-2434 minThe Be Known Marketing PodcastThe Be Known Marketing PodcastAvoid These Fatal Marketing TrapsSmall business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success: The key moments in this episode are: 00:01:41 - The Sin of Certainty 00:07:19 - Marketing to Yourself 00:11:16 - Product First Mentality 2023-11-1619 minThe Be Known Marketing PodcastThe Be Known Marketing Podcast"Inside Out" Marketing PlanningIf you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics. In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably). The key moments in this episode are: 00:00:12 - Introduction 00:01:33 - Marketing Funnel Models 00:03:30 - An Inside Out Approach to Marketing 00:07:22 - Starting with Existing Assets 00:11:18 - Expanding...2023-10-2318 minThe Be Known Marketing PodcastThe Be Known Marketing PodcastElevate Your Lead Generation With The Power of Thank You PagesIn B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing. The key moments in this episode are: 00:00:13 - Introduction to the Thank You Page Strategy, 00:02:58 - The B2C Thank You Page Strategy00:09:51 - Applying the Thank You Page Strategy in B2B00:12:32 - Leveraging Thank You Pages in B2...2023-10-0926 minThe Be Known Marketing PodcastThe Be Known Marketing PodcastYouTube, Facebook and When To Ignore Your CompetitionIf you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs. The key moments in this episode are: 00:01:48 - YouTube's Growth 00:09:03 - Creating Valuable Video Content 00:12:25 - Budget Allocation in Marketing 00:14:44 - Facebook Is Not Dead 00:18:36 - Understanding the Purpose of Facebook 00:20:35 - Avoiding Copying Competitors 00:28:01 - Steps to Control Your Marketing...2023-09-1533 minTop Redner-Tipps aus den USATop Redner-Tipps aus den USAWeshalb stehst nicht du auf der Bühne? Eine Lektion in Marketing. Tipp:Die Pandemie hat das Kaufverhalten drastisch verändert und Käufer digitaler und selbstbestimmter gemacht. Jakob Eliason ist Spezialist für Marketingstrategien. Sein Unternehmen, Just Be Known, hilft Unternehmern und Führungskräften dabei, kluge Marketingentscheidungen zu treffen. Einige Unternehmen setzen noch immer auf traditionelle Marketingmethoden, was ihnen Probleme bereitet. In Bezug auf das Marketing können die Redner von heute in 3 Gruppen eingeteilt werden: Neue Redner ohne Kunden und ohne Systeme Redner, die mit ihrem Status quo / ihren aktuellen Marketingstrategien zufrieden sind Neue und erfahrene Redner, die auf neue digitale Marketingstrategien umsteigen wollen Redner müssen...2023-09-1416 minThe Be Known Marketing PodcastThe Be Known Marketing PodcastNew Insights About Demand GenerationIn this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing. Timestamps: 00:00:14 - Introduction, 00:02:32 - Importance of Advertising00:07:58 - What Buyers Want 00:11:18 - Struggling with Messy Data 00:14:05 - Cleaning up Messy Data00:17:35 - Cleaning and Deduplicating Data 00:19:34 - Manual Data Cleaning 00:21:48 - Key Metrics in B2B Marketing 00:25:21 - Tracking High Intent Leads 00:29:10 - Quality over Quantity 2023-08-3031 minThe Be Known Marketing PodcastThe Be Known Marketing PodcastSimplifying Social Media AdsIn this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing. The key moments in this episode are: 00:00:14 - Introduction 00:02:10 - Biases in Ad Platforms, 00:07:26 - Overspending and Pockets of Gold 00:09:52 - Balancing Awareness and Intent00:14:53 - Social Media vs Sales Media00:16:35 - Understanding your Ideal Customer Profile 00:18:23 - The Importance of Remarketing00:20:01 - Bottom of Funnel Strategies00:26:00 - Mapping the Buyer's Journey2023-08-3032 minSpeakernomicsSpeakernomicsMarketing Today with Jakob EliasonWhen was the last time you looked at your marketing strategy? Are you wasting time on old strategies and tactics that are just wasting your money time and dollars, or are you staying up to date on the tried and true techniques that could be bringing you massive results? This week on Speakernomics, we invited Jakob Eliason of Be Known, LLC, to discuss what speakers can be doing right now to be known by their ideal audiences.Answer our question!Head over to www.Speakernomics.com/voicemail and leave us a voicemail...2023-06-2829 minFörhörsrummetFörhörsrummetMordbränderna på Öland - Del 4 av 4Polisen presenterar bevisningen mot Pierre. Han berättar om sin ekonomiska situation och polisen försöker förstå den sms-konversation han har med sin fru Karin dagen då Gustaf och Annika mördas.Förhörsrummet på scen!Nu kan du för första gången följa med in i Förhörsrummet. Den 29:e september har vår true crime-föreställning LASERMANNEN premiär på Cirkus i Stockholm.Vem är John Ausonius och vad är motiven bakom de attentat som satte ett helt land i skräck? För första gången kan du...2023-04-1923 minFörhörsrummetFörhörsrummetMordbränderna på Öland - Del 3 av 4Sex år har gått sedan branden i Byxelkrok. I december 2012 brinner det på norra Öland igen. Pierres två vänner, Annika och Gustaf Nordander hittas avlinda och det står snart klart att ett brott har begåtts. Och återigen riktas polisens misstankar mot Pierre Karlsson.Förhörsrummet på scen!Nu kan du för första gången följa med in i Förhörsrummet. Den 29:e september har vår true crime-föreställning LASERMANNEN premiär på Cirkus i Stockholm.Vem är John Ausonius och vad är moti...2023-04-1936 minFörhörsrummetFörhörsrummetMordbränderna på Öland - Del 2 av 4Polisen har under vittnesförhör fått veta hur Barbro Karlsson har känt sig hotad av Pierre. Och man fortsätter ett nysta i Pierres eventuella motiv för de två morden.Förhörsrummet på scen!Nu kan du för första gången följa med in i Förhörsrummet. Den 29:e september har vår true crime-föreställning LASERMANNEN premiär på Cirkus i Stockholm.Vem är John Ausonius och vad är motiven bakom de attentat som satte ett helt land i skräck? För första gången kan du...2023-04-1929 minFörhörsrummetFörhörsrummetMordbränderna på Öland - Del 1 av 4Ett bostadshus brinner på Öland. Pierre Karlsson, son till Barbro som omkommer i branden, tas in på vittnesförhör. Polisen får snart anledning att misstänka att Pierre har mer att göra med händelsen än vad han berättar.Förhörsrummet på scen!Nu kan du för första gången följa med in i Förhörsrummet. Den 29:e september har vår true crime-föreställning LASERMANNEN premiär på Cirkus i Stockholm.Vem är John Ausonius och vad är motiven bakom de attentat som satte ett helt...2023-04-1938 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 26: Zooming OutSometimes all it takes is seeing the bigger picture.  -- I'm an entrepreneur obsessed with marketing, basketball and reading lots of books. Each podcast episode discusses an idea or topic that I believe to be relevant and share-worthy on the journey to getting smarter, thinking bigger and betting on yourself. If you enjoyed this episode, here are a few ways to support: 🗞 Sign up for my bi-weekly newsletter.  📲 Follow @jakobeliason on Twitter ⭐️ Leave a 5-star review below 🗣 Share this episode with a friend!2021-02-0817 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 25: Systems and Iteration"I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next." - Michael Gerber, The E-Myth Revisited -- I'm an entrepreneur obsessed with marketing, basketball and reading lots of books. Each podcast episode discusses an idea or topic that I believe to be relevant and share-worthy on the journey to getting smarter, thinking bigger and betting on yourself. If you enjoyed this episode, here are a...2021-02-0512 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 24: Success Is InternalNever let anyone tell you what it means to be successful.  --  I'm an entrepreneur obsessed with marketing, basketball and reading lots of books. Each podcast episode discusses an idea or topic that I believe to be relevant and share-worthy on the journey to getting smarter, thinking bigger and betting on yourself. If you enjoyed this episode, here are a few ways to support: 🗞 Sign up for my bi-weekly newsletter.  📲 Follow @jakobeliason on Twitter  ⭐️ Leave a 5-star review below  🗣 Share this episode with a friend!  2021-02-0317 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 23: Give Your Loved Ones BUCKETS This Holiday SeasonGrant Lemons and Phillip Nguyen are the co-creators of BUCKETS, a coffee table book featuring images of basketball hoops all across the city of Portland. I'm a pretty big fan of coffee, books and basketball -- so this episode was a match made in heaven. From the BUCKETS Website: "Over the course of 3+ years, we've photographed and filmed more than 350 hoops in Portland, Oregon. Zigzagging through neighborhoods across the city, we captured hoops that told a story through how they looked, as well as the environment that surrounded them. All of which lead to our first project BUCKETS—a photography coffe...2020-12-0956 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 22: Layden Williams -- Life Beyond The Game and Betting On YourselfLayden Williams is an Author, Entrepreneur, Scholar (3x) and soon to be Sports Agent... From LaydenWilliams.com: "Best known as his days as an athlete, Layden has always strived for more to ensure he is not defined by the game of basketball. He is a creative who writes and produces content that pushes culture in a forward direction at ALL times. He’s the bestselling author of Beyond the Game and produces a monthly speaker series titled ‘Gem Flo’– a panel discussion that focuses on the intersection of sports, business, music, hip-hop culture and pursuing your passion projects. As a lover of...2020-12-0843 minPersons of InterestPersons of InterestJakob EliasonIn his own words from JakobEliason.com, here's a bio of my guest in this episode: "Right now I’m living, working and spending all my free time in downtown Memphis. I left my 9 to 5 job in November of 2019 to pursue work that I was passionate about. My wife and I sold our house in August of 2020 to ride out the pandemic from our favorite place in the world. Here’s a few things I’m involved with: Mem10 Consulting – We’re on a mission to bridge the gap between influence and impact by helping in...2020-12-051h 03The Jakob Eliason PodcastThe Jakob Eliason PodcastEp 21: Mental Health Awareness MonthOctober is mental health awareness month, and this year in particular, many people are experiencing their own mental health struggles for the first time. On this episode, I discuss the two things I do every day to keep my mind healthy and calm. -- Connect with Jakob on Twitter and LinkedIn Email topics/questions/guest requests to: eliason.jakob@gmail.com Donate to my St Jude fundraising campaign! I'm running my first half marathon in the memory of my cousin, Noah, who lost his battle with childhood cancer in May of 2012.2020-10-2340 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 20: The Impact of Marketing on Public School Systems With Derrick DocketDerrick Docket is the Marketing Director at Wentzville Public Schools, a large school system in the St Louis, MO area. I met Derrick on Twitter a few months ago, and since then he has been a loyal supporter of this podcast.  On this episode, we talk about the role of a Marketing Director in a unique industry and the impact that smart marketing makes on both students and the system as a whole. We also dive into our recent running addictions and the growing community of professionals benefitting from the habit.  Follow Derrick on Twitter (ev...2020-10-201h 06The Jakob Eliason PodcastThe Jakob Eliason PodcastEp 19: NBA Recap -- LeBron Is Like If Thanos Was GoodI don't really keep up with superhero movies. Don't get me wrong, they're extremely fun to watch. I just have no idea what's going on or why. Somehow, Co-Host Ryan and I end up talking about superhero movies on this episode. But the rest of the time, it's an NBA Recap... I swear! 2020-10-1648 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 18: Bailing On the 9-to-5 and Building an Online Business with Daniel PopeDaniel Pope is the Founder and Chief Storyteller of an online marketing agency called Be Known. Although HQ is in Memphis, he's working with clients across the world. Seriously. When I met him, one of the projects he was working on was with someone from the UK. We've worked closely together this year, but there's something I've been dying to sit down and talk with him about... What's it like to bail on the 9 to 5 and build a successful online business before you're even 25 years old? For an hour-ish, that's the question I'm asking Daniel...2020-10-131h 05The Jakob Eliason PodcastThe Jakob Eliason PodcastEp 17: Big Downtown Energy with Ryan PattersonOn Episode 17 of The Jakob Eliason Podcast, Jakob is joined by friend and co-host Ryan Patterson to discuss moving downtown, navigating a COVID-infused holiday season, and the mark that 2020 will leave on our generation forever.2020-10-091h 00The Jakob Eliason PodcastThe Jakob Eliason PodcastEp 16: Back Like I Never LeftBig moves, big energy and big things to come.  www.jakobeliason.com twitter.com/jakobeliason2020-10-0637 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 15: One More Trip Around The SunA very special birthday podcast. Also, NASA?2020-07-1539 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 14: Putting the LIT! in LiteratureBreaking down the five books that have impacted me the most in 2020. #BlackLivesMatter @jakobeliason www.jakobeliason.com 2020-07-0249 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 13: Now Is The TimeAfter a two week podcast hiatus, I discuss a handful of events happening in quarantine world (live sports!!!) and how/why now is the time to start that online business you've been thinking about.  www.jakobeliason.com @jakobeliason on Twitter2020-05-2640 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEp 12: For The Love Of TwitterI met my wife on Twitter. Send tweet. 2020-04-3027 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastThe Michael Jordan of Yard Work (But Only This Week)Chopping it up about The Last Dance and announcing the official beginning of Yard Week 2020. 2020-04-2728 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastMichael Jordan and Government SquirrelsThe only half hour of audio on the internet that can successfully discuss Michael Jordan and Government Squirrels in the same conversation.  www.jakobeliason.com 2020-04-2331 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastFinally, A Co-Host!Nobody can hide from my podcast requests anymore!! www.jakobeliason.com @jakobeliason2020-04-1342 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastEpisode 8: The OchoReflecting on 30 days of social distancing, including thoughts on the NBA Players 2k tournament and being a versatile human. 2020-04-1331 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastQuarantine Update: I Can't Stop EatingThis podcast is the result of 20+ days without any physical social interaction.  2020-04-0344 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastBlame It All On My RootsI am low-key looking forward to spending 8 weeks inside my house on the internet. Probably because I spent a lot of my time growing up doing just that. Also, this is the first episode I've ever recorded with my wife able to hear me recording. So I guess you can say this is performed in front of a live audience.  www.jakobeliason.com @jakobeliason everywhere2020-03-2627 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastNext Man UpI swore I wasn't going to talk about Tom Brady on my podcast, but I failed. Barely.  @jakobeliason on Twitter www.jakob@jakobeliason.com Ask me questions to answer on the show: jakob@jakobeliason.com 2020-03-1819 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastFrom The Taj Mahal to Bourbon StreetBecause of the coronavirus, I'm practicing social distancing by committing to recording and producing multiple podcasts every week. Great news for the fans. Even better for the haters. 2020-03-1826 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastBack To The FundamentalsIf you've been wondering, "How does basketball fit into this thing?"... this episode is for you. 2020-03-1828 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastOn Moving ForwardOn this episode, Jakob continues his debriefing of the podcast by introducing a few of the show's guiding ideas and the simple decision that allowed him to start moving forward. 2020-03-1730 minThe Jakob Eliason PodcastThe Jakob Eliason PodcastLet Me Explain...The first episode of the Jakob Eliason Podcast. I took the first episode to introduce your host, me, and how this podcast came to be. That rhymed, didn't it? www.jakobeliason.com @jakobeliason on Twitter Ask me questions to answer on the show: jakob@jakobeliason.com 2020-03-1623 min