Shows
Sound Connections#135: MTEA: Rethinking AI, Consciousness, and Creativity: Alex BragaDiscover how Alex Braga built an AI 'Instrument' a decade ago — not to replace musicians, but to rediscover what makes us human.In this episode of the Sound Connections Podcast, Alex Braga, award-winning artist, performer, and creator of the A-Mint AI instrument, joins Jakob Wredstrøm to unpack the philosophy and ethics behind AI in art. From the meaning of human creativity to the illusion of machine consciousness, Alex breaks down what separates creation from generation — and why intention still defines everything.🎧 In this conversation:- Why AI...
2025-11-1842 min
Sound Connections#134: EXPERT: The Mood Music Model: A New Way to Make a Living in Music: Niklas BrantbergWho are the people behind the music that shapes how we listen?In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production.Perfect for music entrepreneurs, producers, and founders s...
2025-11-1156 min
Sound Connections#133: FOUNDER: Democratizing Music Ownership Through Smarter Finance and Technology: Lior TibonCan finance make the music industry fairer?In this episode, Lior Tibon, CEO and Co-founder of Duetti, shares with host Jakob Wredstrøm how he’s building a platform that lets artists turn their catalogs into opportunity. From Tidal to Duetti, Lior’s journey blends financial innovation with deep respect for creators. Hear how technology, transparency, and smarter capital are shaping a new path for music ownership and catalog investment. This episode offers rare insight for music founders, investors, and creators redefining what it means to own music.Listen for lessons in crea...
2025-11-0452 min
Sound Connections#132: AI, Localization, and the New Music Economy: Ben MendozaCan AI and infrastructure finally make the music industry scalable?In this episode, Ben Mendoza, CEO and Co-Founder of Beatchain, joins host Jakob Wredstrøm to reveal how AI-driven infrastructure, data analytics, and localization are redefining the future of music entrepreneurship.Learn how Beatchain’s innovative arena model helps independent artists grow careers sustainably, how automation fixes music distribution and discovery, and why building long-term systems, not quick wins, matters for global creators.Tune in NOW for practical insights on scaling success in the music tech and creator economy rev...
2025-10-2857 min
Sound Connections#131: BIME: Why Audience Data Is the New Currency in Live Music || Lauriane Saint-DenisWhat does it really mean to own your audience in today’s music industry?In this special partnership episode, host Jakob Wredstrøm joins Taj from The Sound of Startups and Lauriane Saint-Denis, a business developer connecting culture, innovation, and people in music tech to unpack how audience development, fan data, and music tech innovation are reshaping live events.Together they explore why ticketing platforms hold so much power, how festivals can build real fan relationships, and what artists can do to reclaim connection. Perfect for music entrepreneurs, promoters, and artist managers seeking smar...
2025-10-2451 min
Lykkes LitenJakob Wredstrøm: Innovasjon uten grenser. Fremtidens gründere, AI og globalt teamarbeid.I denne episoden av Lykkes Liten møter vi Jakob Wredstrøm, en gründer og innovatør med bred erfaring innen musikkteknologi og entreprenørskap. Jakob deler innsiktene sine fra reisen med å bygge et startup-studio som støtter gründere med innovative løsninger, særlig innen AI, og hvordan han har lykkes internasjonalt.Vi dykker inn i hvordan Jakob og teamet hans har gått fra å bruke norsk arbeidskraft til å utnytte internasjonale talenter, spesielt fra områder som Etiopia. Dette har ikke bare gjort dem i stand til å levere effektive løsninger, men har også gitt dem mulighet...
2025-08-111h 13
Sound Connections#077: Founders: Louis Marks & Fabian Brown: Beyond the Grammys: 25 Years of Art and Independent SuccessListen to Jakob Wredstrøm as he chats with founders Louis Marks and Fabian Brown about the remarkable path of Rope-A-Dope, a label that has excelled in the independent music scene for over two decades. Learn how creativity and business skills have led to a lasting influence beyond mainstream achievements.Highlights:The transformation of Rope-A-Dope from its chaotic start to becoming a cultural force.Insights into surviving and thriving in the changing world of independent music.The principle of putting people and creativity first over commercial demands.
2024-10-0459 min
Sound ConnectionsHow Neuroscience Explains the Human Connection with Music: Dr. Tom FritzIn episode 70 of Sound Connections, host Jakob Wredstrøm sits down with Dr. Tom Fritz, founder of Jymmin and researcher at the Max Planck Institute, to explore the intersection of music, the human brain, and AI. Discover how Jymmin combines music and physical exercise to boost motivation and well-being. Tom shares insights on how AI-generated music affects our brains, the role of music in rehabilitation, and the enduring importance of human connection in music creation. This episode offers a deep dive into the future of music, culture, and neuroscience. Full episode out on all platforms: https://www.yo...
2024-09-0107 min
Sound Connections#050: WISE Festival: Investing in the Future: Navigating AI Trends in Music TechGet an insider’s perspective on the future of music technology in this special episode from the WISE Festival. Host Jakob Wredstrøm leads a thought-provoking panel discussion with Savia Peters (LeanSquare), Thierry Bujod (Media Deals), Hazel Savage (SoundCloud), and Florian Stadler (Deutsche Telekom) to uncover how AI is revolutionizing the music industry. Find out what investors value most in startups, the critical role of timing, and how AI is reshaping creative industries. This episode is packed with insights for anyone passionate about music, tech, and innovation.Highlights:Key insights from top inve...
2024-05-1640 min
Sound Connections#039: EXPERT: Dani Deahl: The Future of Music at BandLab TechnologiesIn this episode of Sound Connections, host Jakob Wredstrøm sits down with Dani Deahl, Head of Communications at BandLab, to discuss the platform's impressive growth and its transformative impact on the music industry. Discover how BandLab is empowering a new generation of music creators around the world by breaking down traditional production barriers and fostering a vibrant global community. Dani shares insights into the innovative features that set BandLab apart and explores the future of music creation in an increasingly digital landscape.Highlights:BandLab's journey to reaching 100 million users and its influence on t...
2024-04-0344 min
Sound Connections#038: EXIT: Hazel Savage: Building Musiio and the Path to SoundCloudExperience the inspiring journey of Hazel Savage, co-founder of Musiio, in this compelling episode of the Sound Connections podcast. Host Jakob Wredstrøm delves into how Hazel navigated the intricate music tech landscape, steering her AI-driven startup to a successful acquisition by SoundCloud. Gain firsthand insights into the challenges of fundraising, the strategic decisions that attracted Musiio’s initial clients, and the vital role of leadership in driving sales.Highlights: Founding Musiio: The inception and development of a music tech pioneer. Overcoming industry obstacles: Dealing with investor skepticism and market challenges. The journey to acquis...
2024-03-2651 min
Sound Connections#037: SØRVEIV: Sania Haq: Diversity, Equity & Inclusion (DEI) in the Music IndustryJoin host Jakob Wredstrøm for a meaningful conversation with Sania Haq, a leading advocate for diversity, equity, and inclusion in the music industry. This episode delves into the challenges and opportunities of integrating DEI principles into the music scene. Sania shares her journey from her research role at AudienceNet to founding Brighter Stereotypes, highlighting efforts to enhance diversity within music. Explore the evolving global music markets and understand why elevating South Asian artists is crucial for mainstream recognition. Gain valuable perspectives on building a more inclusive and dynamic music landscape.Highlights: The progression of...
2024-03-2130 min
Sound Connections#030: FOUNDER: Peder Jørgensen - Pioneering Next-Generation Audio Enhancement with Hance.aiJoin host Jakob Wredstrøm for an engaging conversation with Peder Jørgensen, founder of Hance.ai, to explore his remarkable journey in audio enhancement. This episode covers the fusion of music, sound design, and technology, showcasing how Peder's innovative work is changing our sound experience.Highlights:Peder's shift from music production to impactful tech innovations.The creation of Soundly and its influence on sound design.Insights into Hance.ai's advanced machine learning in audio.Overcoming industry challenges and embracing new sound technology opportunities.
2024-02-1440 min
Sound Connections#015: Jakob Wredstrøm: The Unconventional Journey as a Music EntrepreneurA move from Denmark to Norway sparked a fresh outlook on the Nordic music landscape. Follow the journey behind Capella’s founding in Stavanger, including the cultural challenges faced and the practical methods used to foster creativity and innovation for artists and entrepreneurs alike.Highlights:Overcoming cultural challenges in Norway's music industry.Establishing a successful music venture in a non-traditional music city.Empowering artists through collaboration and innovation.Personal and professional growth as an entrepreneur.
2023-10-271h 01