Shows
Growth, Scale & AutomateNa przykładzie Orlenu, Jak przeprowadzić i zmierzyć sukces rebrandingu? [Jakub Kosmowski]W tym odcinku podcastu Growth Scale Automate Oskar Szarek rozmawia z Jakubem Kosmowskim – konsultantem, byłym dyrektorem marketingu Grupy Orlen Unipetrol, ekspertem w zakresie strategii komunikacji, transformacji marek i skutecznego marketingu opartego na wynikach.💡 To rozmowa pełna konkretów i przemyśleń na temat roli marketingu w rozwoju firm, wyzwań w rebrandingu oraz tego, jak podejmować decyzje marketingowe, które naprawdę wspierają wzrost biznesu.🔍 W odcinku usłyszysz m.in.:🟠 Jak wyglądała transformacja marki Bensina w czeskim Orlenie – i dlaczego nie spowodowała spadku sprzedaży?🟠 Co sprawia, że rebranding ma sens – a kiedy jest tylko kosztownym eksperymentem bez warto...2025-07-231h 11
Effective Businesses with Jakub KosmowskiStorytelling, brand management and marketing in combat sports | Pavol Neruda OKTAGON MMAIn this episode, we sit down with Pavol Neruda, co-founder of Oktagon MMA, one of Europe’s fastest-growing sports organizations. Pavol shares how storytelling became a game-changing tool in building the Oktagon brand and turning fighters into real-life heroes. Even if you’re not an MMA fan, this conversation offers powerful insights into branding, sports marketing, and the human side of competition.👉 Don’t forget to like, comment, and subscribe for more inspiring interviews!2025-05-221h 05Effective Businesses with Jakub Kosmowski#011 - Creative Advertising Training Series (Recording 2)Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the crisis of creativity.For more information and show notes, visit: https://ebpod.co/I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management. 2025-04-2548 minEffective Businesses with Jakub Kosmowski#010 - Creative Advertising Training Series (Recording 1)Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the importance of creativity and why businesses should embrace creativity in advertising. For more information and show notes, visit: https://ebpod.co/I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management. 2025-04-1833 minEffective Businesses with Jakub Kosmowski#009 - Creative ConsistencyWelcome to Effective Businesses. In this episode, I discuss creative consistency as a well to improve advertising effectivness.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management. 2025-01-2213 minEffective Businesses with Jakub Kosmowski#008 - Advertising effectivnessWelcome to Effective Businesses. In this episode, I discuss advertising effectiveness and what we can do to produce better ads.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-12-1008 minEffective Businesses with Jakub Kosmowski#007 - Buying powerWelcome to Effective Businesses. In this episode, I talk about buying power and how companies should consider the financial situation of their target audience before positioning their brand.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management. 2024-11-2710 minEffective Businesses with Jakub Kosmowski#006 - Potential of AIWelcome to Effective Businesses. In this episode, we dive deeper into unlocking the potential of AI. How to approach it to get much better results?
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-11-2009 minEffective Businesses with Jakub Kosmowski#005 - Make the logo bigger!Welcome to Effective Businesses. In this episode, we see why should you make the logo bigger!!!
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management. 2024-11-1308 minEffective Businesses with Jakub Kosmowski#004 - Why brands matterWelcome to Effective Businesses. In this episode, we see why strong brands matter for a business. What benefits they deliver?
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-11-0506 minEffective Businesses with Jakub Kosmowski#003 - TrendsWelcome to Effective Businesses. In this episode, we see how to decide which trends are worth jumping on and which are just here for a short time.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-10-2506 minEffective Businesses with Jakub Kosmowski#002 - Customer Centricity.Welcome to Effective Businesses. In this episode, we examine customer centricity and why businesses should seek feedback on their products and services from the market.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-10-2205 minEffective Businesses with Jakub Kosmowski#001 - Introduction and why startups fail.
Welcome to Effective Businesses. In the first episode, I explain why I started the podcast and what you can expect. I also share some reasons “Why Startups Fail” and how much of that is due to bad marketing. For more information and show notes visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
2024-10-1509 min