James Breese - Podcast Details

Shows

Health Oddity Podcast #286 The Performance Flywheel with James BreeseWe are joined for the fourth time by James Breese from Strength Matters & Cricket Matters & discuss his upcoming Cricket injury & performance clinic in Cardiff, Wales. We also hear about James' recent time spent with Gray Cook in the USA & the development of 'The Performance Flywheel' model which covers the 6 components of athlete performance in any skill based sport or training programme.

2026-02-1955 min

Random Fit Powered by NASM Cricket: From Wickets to Workouts with James BreeseYou know your squats from your snatches, but what about your googlies from your bouncers? Join “Random Fit” hosts, and NASM Master Instructors, Wendy Batts, and Ken Miller, as they welcome featured guest, James Breese of Cricket Matters, to explore the basics (and maybe some not-so-basics) of Cricket. They'll deep dive into the fitness elements of this globally loved sport and get the inside scoop on the rise of Major League Cricket in America. Get ready for a fun and informative conversation that will expand your fitness knowledge beyond the usual suspects! If y...

2025-05-1433 min

Cricket Matters: Performance Engineering & Injury Management Secrets to Scoring Big Runs with Steve JamesIn this episode, hosts Josh Kennedy and James Breese are joined by former England cricketer and Glamorgan captain, Steve James. With a career spanning 17 seasons and expertise in both cricket and rugby, Steve shares his experiences, insights, and personal journey from professional cricket to coaching.You’ll Learn:Steve emphasizes how maintaining fitness impacts both physical and mental stamina, reflecting on his disciplined approach to running between wickets and long innings.The mental challenges of batting, how to handle failure, and the significance of turning the “volume” up or down when concentrating at the crease...

2024-10-011h 18

Movement Podcast Walking Away from Pain - Wellness and Fitness with James BreeseFor more on James Breese:Web: strengthmatters.comFB: facebook.com/strengthmatterstvIG: instagram.com/strengthmatters Podcast Summary:James Breese's journey from being a police officer in London with chronic back pain to becoming a fitness expert, strength coach and author is highlighted, focusing on his transition and the significant impact of kettlebell training and Functional Movement Systems (FMS). The importance of addressing fundamental aspects of health such as walking, hydration, sleep, and basic mobility before moving on to more complex fitness routines is emphasized....

2024-09-251h 33

Strength Matters Link Building for Fitness Websites: What You Need to KnowWelcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!

2024-04-1911 min

Strength Matters [Case Study] How and Why We're Revamping Cricket MattersIn today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.Timeline Summary:[00:01:00] Initial Success and Setback[00:02:00] The Lean...

2024-04-1208 min

Strength Matters Google Reviews: Why Your Gym Needs Them Regularly!In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing arena, this episode packs a punch with actionable insights and easy-to-implement strategies that promise to transform your approach to online reviews. Timeline Summary:[00:00:48] Contrasts in B...

2024-04-1106 min

Strength Matters A Beginner's Guide to Local SEO for Gym and Studio OwnersWelcome to another episode where we dive deep into the world of local SEO specifically tailored for gym and studio owners. If you're struggling to make your mark in the digital world and want your fitness business to be the first thing potential clients see when they search online, this episode is your golden ticket. Join us as we unravel the mysteries of SEO content, keywords, and much more, ensuring your gym or studio isn't just another fish in the vast ocean of the internet.Timeline Summary:[00:01:32] Writing Effective SEO Content[00:03:00]

2024-04-0209 min

Strength Matters How to Generate Leads on WhatsApp for Gym Owners?In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy that has significantly amplified their engagement rates and conversion success. If you're on the hunt for a fresh, highly effective method to connect with potential clients and transform them into loyal members, this episode is your golden ticket. Press play now and embark on a journey that could redefine the way you approach marketing in the fitness industry.Timeline Summary:

2024-04-0107 min

Strength Matters 6 Reasons Why Public Speaking is Essential For Gym OwnersIn today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking can fundamentally change the way you connect with your audience, establish your expertise, and ultimately, grow your business. Whether you're looking to overcome your fear of public speaking, convert more leads, or simply make authentic connections, this episode is packed with actionable advice that you can start applying today.Timeline Summary:[00:01:37] Authentic Connection Through...

2024-03-2913 min

Strength Matters [Case Study] How to Run an Awareness Marketing CampaignIn this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode is your goldmine.Timeline Summary:[00:00:20] Star Wars Acolyte Campaign[00:02:10] Cricket Matters Awareness Strategy[00:03:04] Three-Pronged Authority Approach[00:04:03] Vlogging for Viral Success[00:07:01] The Acolyte's Timeline

2024-03-2809 min

Strength Matters 7 Reasons Why Fit Pros Should Start Content MarketingWelcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impact you desire, this episode is your roadmap to change that. Join us as we unravel seven compelling reasons why embracing content marketing can elevate your fitness business to new heights.Timeline Summary:[00:01:36] Nurtures and Converts Leads[00:03:00] Educates Potential Customers[00:06:29] Marketing Is Scalable and Long-Term[00:07:57] Often Cheaper in the Long-Term

2024-03-2614 min

Strength Matters How Often to Post on Social Media in 2024In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.Timeline Summary:[00:01:04] Ideal Posting Frequency for X (Twitter)[00:03:24] Instagram Strategy for 2024[00:04:24] T...

2024-03-2510 min

Strength Matters The Future of Content Marketing for Fitness BusinessesIn this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.Timeline Summary:[00:00:06] The Future of AI in Marketing[00:00:22] Avoiding AI Pitfalls[00:02:17] The Rise of Short-Form Video[00:03:24] Personalizing Your Brand[00:05:32]

2024-03-2208 min

Strength Matters How to Create a Fitness Newsletter?In this episode, we dive deep into the world of fitness newsletters. Whether you're a seasoned fitness professional or just starting, this episode will guide you through creating a compelling newsletter that grows your business. With invaluable insights and practical tips, James, Josh and Andrew reveal the secrets to engaging your audience, nurturing leads, and ultimately, enhancing your fitness business's success. Don't miss out on their expert advice. Press play now and discover how to revolutionize your fitness newsletter strategy!Timeline Summary:[00:00:06] Introduction to Fitness Newsletters [00:01:00] The Importance of Email M...

2024-03-2012 min

Strength Matters The Ultimate Business Growth Formula for GymsIn this episode, we delve into the groundbreaking formula that's set to revolutionize the way gyms and personal trainers approach business growth. Whether you're just starting out or looking to elevate your existing operations, James Breese shares an insightful, simplified strategy that promises to unlock unprecedented growth and success. Tune in as we dissect this formula, T x C x S, and explore actionable steps to drive traffic, boost conversions, and skyrocket sales!Timeline Summary:[00:00:06] Introduction to the Growth Formula[00:00:39] Explaining T x C x S[00:01:00] Traffic: The...

2024-03-1911 min

Strength Matters Who Sends the Most Traffic to Your Website?Dive deep into the mysteries of web traffic with us in this groundbreaking episode. Discover who truly dominates the internet and how you can leverage this knowledge to skyrocket your website's visibility. Whether you're a fitness professional, a budding entrepreneur, or simply fascinated by the digital world, this episode is your golden ticket to understanding the web's intricate dynamics. Don't miss out on our expert insights and actionable advice. Listen now and transform the way you approach online visibility!Timeline Summary:[00:01:40] The Ultimate Traffic Sources Revealed[00:04:17] Why Google Reigns Supreme

2024-03-1810 min

Strength Matters Water Weight: How Certain Foods Can Change Your WeightIn this episode, we dive deep into the often overlooked topic of water weight and how certain foods can drastically impact your weight fluctuations. If you've ever found yourself puzzled by sudden changes in your weight despite sticking to your diet, this discussion between James Breese and Josh Kennedy will shed light on the mysteries of water retention and food intolerances. Their insights are not only enlightening but also relatable, making it a must-listen for anyone on a wellness journey.Timeline Summary:[00:00:06] Introduction to Water Weight and Diet Impact[00:01:00] Normalcy...

2024-03-1510 min

Strength Matters How to Lose Weight with Weight VestsIn this episode, we dive into the transformative power of weight vests for weight loss, a journey embarked upon by our very own James Breese. If you've been grappling with shedding those stubborn pounds and are in search of a novel, yet profoundly effective method, press play. Discover how James, with the assistance of a weight vest, navigated his way to not just weight loss but a comprehensive lifestyle adjustment, all while gearing up for the cricket world cup. This episode isn't just a testament to weight loss; it's about reinventing your approach to health and fitness.

2024-03-1410 min

Strength Matters Fitness Lessons Learned from the Over 40s Cricket World CupIn this episode of the Strength Matters podcast, James Breese and Josh Kennedy delve into the invaluable fitness and life lessons James garnered from his exhilarating experience at the over-40s cricket world cup. Whether you're a seasoned athlete or a fitness enthusiast seeking to maintain your edge, this episode is a treasure trove of insights that underscores the profound impact of fitness on performance, the importance of adaptability, and the beauty of sports in forging unforgettable experiences. Timeline Summary:[00:01:08] World Cup Experience: Unforgettable and Phenomenal[00:03:01] Training Insights: The Assault B...

2024-03-1311 min

Strength Matters Ultimate Guide to Keyword Research For Gym OwnersIn this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.Timeline Summary:[00:00:06] Introduction to Keyword Research[00:00:44] Importance of Long Tail Keywords[00:02:53] Finding What People Search For[00:06:08] Creating Specific, Niche Content[00:08:30] Key Points for Gym Owners

2024-03-1210 min

Strength Matters Mastering SEO: Essential Strategies for Fitness BusinessesIn this episode, we dive deep into the ever-crucial world of Search Engine Optimization (SEO) with a particular focus on fitness professionals. With the fitness market more saturated than ever, mastering SEO is no longer optional but a necessity for standing out. Whether you're navigating Google, Instagram, or TikTok, understanding SEO's nuances across platforms can make or break your visibility. Tune in as we uncover essential strategies, from leveraging hashtags to crafting quality backlinks, and learn how to elevate your brand beyond the sea of competitors.Timeline Summary:[00:00:24] Importance of SEO for...

2024-03-1108 min

Strength Matters Why Your Gym Website Needs to be Mobile FriendlyIn this episode, we delve deep into the crucial world of mobile-friendly websites for gym owners filled with practical advice, and a touch of humor, is an essential listen for anyone looking to boost their online presence and ensure their website isn't just surviving but thriving in today's digital landscape. Don't miss out on this engaging conversation that will not only enlighten you about the importance of mobile optimization but also arm you with the knowledge to elevate your website's performance.Timeline Summary:[00:00:20] The Basics of a Mobile-Friendly Website[00:01:00] The...

2024-03-0809 min

Strength Matters 10 Proven SEO Strategies to Get Your Gym Ranked Higher on GoogleIn this episode, join us as we delve deep into the realm of SEO. Fresh from his adventures in South Africa, James is back to share invaluable insights that could transform the way your gym appears on Google. Whether you're a seasoned SEO veteran or just starting to explore the digital landscape, this episode packs a punch with practical tips and strategies to get your gym noticed by potential members. Timeline Summary:[00:00:06] SEO's Impact on Gyms Explained[00:00:51] Keyword Optimization Strategies[00:05:57] Enhancing Website Speed[00:07:40] Building Internal Linking

2024-03-0715 min

Strength Matters How to Pick the Right Fitness Web DesignerIn today's episode, we dive deep into the crucial topic of selecting the right fitness web designer for your business. With a sea of generic advice out there, we bring clarity and actionable insights to ensure your website not only looks good but also ranks high on Google and converts visitors into clients. If you're tired of navigating through the maze of web design and SEO strategies that don't deliver, this episode is your beacon of light.Timeline Summary:[00:00:20] Importance of Fast-Loading Websites[00:00:46] Discussion on Case Study[00:02:22] Web...

2024-02-2010 min

Strength Matters No Shortcut to Ranking Higher on GoogleIn this episode, we dive deep into the essential truths of SEO, debunking myths about shortcuts to success and laying out the fundamental strategies for ranking higher on Google. We share their invaluable insights on building a website that not only looks good but performs exceptionally well in search rankings. Press play to uncover the secrets to earning Google's trust, the importance of consistent, quality content, and the technical must-haves for your site's SEO success.Timeline Summary:[00:00:05] Introduction to SEO Myths[00:00:24] The Importance of Quality Content[00:02:28] Earning Google's...

2024-02-1908 min

Strength Matters Case Study: How to Rank Higher on GoogleIn this episode, we dive deep into the transformative journey of Samantha Attard and how she skyrocketed to the top of Google rankings. If you've been wrestling with the enigma of SEO, wondering how to make your mark on the digital landscape, or simply looking for a spark of inspiration to revitalize your online presence, this episode is your beacon. Join us as we peel back the layers of a true success story, revealing actionable insights and the power of a finely-tuned CRM system. Press play now and embark on a journey to the summit of Google's search results!

2024-02-1608 min

Strength Matters Learning from Your Business MistakesIn this episode, we share invaluable insights on the vital role of learning from mistakes in business and client management. Whether you're a coach, trainer, or entrepreneur, this episode is a treasure trove of lessons on improving your services, communication, and overall business growth. Join us as we dissect the importance of acknowledging errors, adapting strategies, and the transformative power of listening to your clients.Timeline Summary:[00:00:36] Behind-the-Scenes Business Challenges[00:02:00] The Importance of Pacing in Coaching[00:03:00] Admitting Mistakes and Active Listening[00:06:00] Embracing Video Courses for Learning

2024-02-1509 min

Strength Matters Page Speed: What is it and Why Gym Owners Should Care?In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.Timeline Summary:[00:01:00]...

2024-02-1410 min

Strength Matters 7 Ways Personal Trainers Can Maximise Lead Generation From their WebsiteIn this episode, we dive deep into the world of personal trainers and the pivotal role their websites play in generating leads and ultimately, expanding their client base. Whether you're a seasoned trainer or just starting, the insights shared here are bound to transform how you view and utilize your online presence.Timeline Summary:[00:01:09] Role of Website's Homepage[00:02:16] Custom Tailored Content[00:04:09] Importance of Reviews[00:06:34] Effective Web Forms[00:09:40] Calls to ActionKey Takeaways:The Website's Prime Objective: It's not...

2024-02-1314 min

Strength Matters Why Blogging Is Essential for SEO and to Rank Your Fitness Business HigherWe delve deep into the critical world of SEO and blogging for your fitness business. If you're struggling to get your website noticed or wondering why your online presence isn't translating into more clients, this episode is a must-listen. Join us as we uncover the secrets to ranking higher on Google, building trust with potential clients, and ultimately, transforming your fitness business into a thriving online authority.Timeline Summary:[00:00:23] Introduction to SEO[00:01:29] The Importance of Blogging[00:03:00] Boosting Visibility through Content[00:04:24] Building Brand Awareness[00:06:37] Driving...

2024-02-1210 min

Strength Matters Are Warm Ups Worth It?In this episode, we dive into the contentious debate on warm-ups, sparked by disagreements among coaches on social media. Whether you're a seasoned athlete, a coach, or someone just trying to improve your fitness routine, this discussion sheds light on the essential yet often overlooked aspect of training. From the science-backed RAMP protocol to the wisdom of industry veterans like Mike Boyle, we explore the nuances of effective warm-up strategies. Press play to discover how to tailor your warm-up to your needs, ensuring you're primed for performance while minimizing the risk of injury.Timeline Summary:

2024-02-0807 min

Strength Matters How to Increase Conversions on Your Fitness WebsiteAre you ready to unlock the secrets of boosting your fitness website's conversions? Join us in this episode, where James Breese, Josh Kennedy and Andrew Wallis delve into the nuances of website conversions in the fitness industry. Discover practical tips and hear a success story that will inspire you to transform your website into a conversion powerhouse.Timeline Summary:[00:00:14] Understanding Website Conversions[00:00:41] Benchmarking Good Conversion Rates[00:01:53] Case Study: Jörgen's Website Success[00:04:19] Importance of Google Ranking and Speed[00:06:11] Simplifying the Booking ProcessK...

2024-02-0107 min

Strength Matters How to Get New Personal Training Clients FastAre you struggling to attract new clients to your fitness business? In this episode, we delve into the world of personal training and gym ownership with a focus on acquiring new clients quickly and efficiently. Join James Breese, Josh Kennedy, and Andrew Wallis as they share insider tips and real-life experiences to help you break out of the marketing slump and start seeing results. This episode is packed with actionable advice and tough love that's essential for every fitness professional seeking to grow their client base.Timeline Summary:[00:00:22] Tough Love and Marketing...

2024-01-3110 min

Strength Matters How to Start a Fitness BlogAre you a personal trainer, gym owner, or just fitness-passionate, thinking of starting a blog but feel overwhelmed by the prospect? In this episode, we dive deep into the essentials of creating a successful fitness blog in 2024. Join us as we uncover the steps, strategies, and insider tips. Whether you're battling writing fears or struggling with SEO complexities, this episode is your roadmap to blogging success.Timeline Summary:[00:00:17] Overcoming Writing Fears[00:01:22] Andrew's Initial Blogging Journey[00:02:08] Start with a Google Mindset[00:03:28] Choosing the Right Platform[00:06:13]...

2024-01-3014 min

Strength Matters How to Market Your Gym Online in 2024Join James Breese, Josh Kennedy, and Andrew Wallis as they unravel a comprehensive framework to help gym owners and fitness professionals thrive in the digital space. Whether you're a seasoned marketer or just starting out, this episode is packed with invaluable insights and practical tips that will transform the way you approach online marketing for your gym. Tune in to discover the future of fitness marketing!Timeline Summary:[00:00:06] Introduction to Online Gym Marketing [00:02:39] Essential Website Features [00:05:50] Importance of Blogging [00:07:58] Google Ads Strategy [00:12:41] Social Media and...

2024-01-2916 min

Strength Matters Our Most Important Personal Training AssessmentsIn this episode, James Breese and Josh Kennedy dive deep into the world of personal training assessments. Why is it critical to assess and not guess? What are the most impactful assessments personal trainers should focus on? Discover the answers to these questions and more in a conversation that’s not just about performance, but the very essence of health and longevity. If you’re a personal trainer or just fitness-curious, this episode is a must-listen!Timeline Summary:[00:00:15] Assessment Necessity [00:02:25] Health Assessment Priority [00:04:04] Breath Test Importance [00:05:44] Resting...

2024-01-2612 min

Strength Matters How are Personal Trainers Using Social Media?Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.Timeline Summary:[00:01:06] Flaws of Facebook Ads for Lead Generation[00:02:04] Overuse of Scripted, Edited...

2024-01-2309 min

Strength Matters The Best Networking Strategy for Personal Trainers to Get New ClientsToday, we dive into the power of networking for personal trainers, exploring a unique approach that blends passion with profession. If you're a fitness professional seeking innovative strategies to grow your business, this episode is a goldmine of insights. Join us as we unravel the secrets of effective networking and witness firsthand how it transformed one personal trainer's journey.Timeline Summary:[00:01:30] Building a Quick Website[00:03:09] Andrew's Networking Experience[00:07:25] Coaching the Wales Over Fifties Cricket Team[00:11:00] Strategy and Social Media ImpactKey Takeaways:...

2024-01-2217 min

Strength Matters How Do I Build Up a Client Base as a New Personal Trainer?If you're stepping into the fitness industry and wondering how to build your client base from scratch, this episode is your goldmine. Join James Breese and Andrew Wallis as they dive deep into practical, tested strategies that can turn your passion for fitness into a thriving career. Tune in to learn the secrets of client acquisition that no one else is talking about!Timeline Summary:[00:00:36] Reach Out to Your Network[00:03:09] Be Visible on Gym Floor[00:07:24] Focus on Website & Google[00:08:56] Website as Professional BaseKey...

2024-01-1811 min

Strength Matters Assault Bike: The Best Conditioning Tool for Coaches?Are you ready to dive into the world of fitness conditioning and explore one of the most effective tools in a coach's arsenal? In this episode of Strength Matters Media, join James Breese and Josh Kennedy as they dissect the Assault Bike's potential as a top conditioning tool. Whether you're a coach, athlete, or fitness enthusiast, you'll gain valuable insights into how this simple yet powerful equipment can revolutionize your training routine. Press play now and unlock the secrets of the Assault Bike!Timeline Summary:[00:00:30] Assault Bike Rising Popularity [00:01:09] Ease o...

2024-01-1208 min

Strength Matters What Hard Working Coaches Need to Learn from Influencers in 2024James Breese and Josh Kennedy tackle the topic: "What Hardworking Coaches Need to Learn from Influencers." This isn't just another social media rant; it's a crucial conversation for coaches striving to make a real impact in the digital age. Whether you're a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!Timeline Summary:[00:00:44] Reality Check for Hardworking Coaches[00:02:09] The Strategy of Influencers Revealed[00:03:34] The Issue with New-age Coaches[00:06:33] Learning from Influencers, Maintaining ProfessionalismKey T...

2024-01-1009 min

Strength Matters What's Changing with Strength Matters in 2024In this episode, we dive into the major changes coming to Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we're setting new trends in the fitness industry. Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don't want to miss these valuable insights that could redefine your approach to fitness and business in 2024!Timeline Summary:[00:00:03] Introduction to Changes in 2024[00:01:15] Trendsetting in Fitness Industry[00:02:27]...

2024-01-0908 min

Strength Matters How to Build a Go-to Marketing System for Your Fitness BusinessAre you ready to elevate your fitness business with a powerful marketing system? In this episode of Strength Matters, we dive deep into the essentials of creating a marketing strategy that stands out in the competitive fitness industry. Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you're a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.Timeline Summary:[00:01:02] Challenges in Fitness Marketing[00:04:04] Building Blocks...

2024-01-0514 min

Strength Matters 5 SEO Skills You Must Master as a Fit ProWe dive deep into the world of SEO for fitness professionals. If you're a fit pro struggling to make your mark in the digital world or just curious about how SEO can transform your online presence, this episode is a goldmine. James Breese breaks down complex concepts into digestible, actionable steps. Whether you're a seasoned pro or a newbie, there's something in here for everyone!Timeline Summary:[00:00:47] Defining SEO[00:02:02] Technical SEO Essentials[00:05:00] On-Page SEO Strategies[00:06:13] Off-Page SEO Tactics[00:10:15] Local SEO ImportanceKey Takea...

2024-01-0313 min

Strength Matters The Anatomy of a Successful Fitness Sales LadderTune in to this episode where we dive deep into the anatomy of a successful fitness sales ladder. If you're a fitness professional looking to elevate your business, this episode is a goldmine of insights and strategies. Join us as we unravel the complexities of creating a sales ladder that not only caters to diverse client needs but also maximizes your revenue potential.Timeline Summary:[00:00:05] Understanding the Sales Ladder[00:01:00] Building Service Levels[00:02:00] Catering to High-End Clients[00:04:00] Low Ticket Offers and Challenges[00:07:00] The Role of...

2024-01-0211 min

Strength Matters Marketing Lessons from IstanbulIn this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!Timeline Summary:[00:01:22] Exploring the Real Istanbul[00:02:54] A Marketing Lesson from Istanbul's Streets[00:06:12] Attracting Clients Like a Magnet

2024-01-0109 min

Strength Matters What's The Best Smart Watch to Use in 2024Are you curious about which smartwatch reigns supreme in 2024? In this episode of our podcast, we dive deep into the world of smartwatches, guided by insights from the Quantified Scientist. From tracking your heart rate during Zone 2 training to monitoring your sleep patterns, we explore why choosing the right smartwatch is crucial for your fitness and health journey. Join us as we reveal the top pick for 2024 and discuss the practicalities of integrating technology into our daily lives. Tune in to make an informed decision for your next smartwatch purchase!Timeline Summary:[00:01:24]...

2023-12-1508 min

Strength Matters Walking up Stairs Can Cut Heart Disease Risk by 20%We dive into the simple yet powerful act of walking, specifically upstairs, and its profound impact on reducing heart disease risk. Join us as we unpack a groundbreaking study from Tulane University, explore the nuances of walking for health, and share personal anecdotes that will inspire you to take those extra steps towards a healthier life. Whether you're a fitness enthusiast or someone looking for easy ways to boost your health, this episode is a must-listen!Timeline Summary:[00:00:05] Walking Reduces Heart Disease Risk [00:00:55] Study Details from Tulane University [00:01:50] Be...

2023-12-1406 min

Strength Matters 7 Ways To Grow Your Fitness BusinessToday, we're exploring "7 Ways to Grow Your Fitness Business," a must-listen for fitness professionals eager to elevate their business game. Join us as we unpack practical, proven strategies with James Breese, Josh Kennedy and Andrew Wallis. Whether you're just starting out or looking to scale up, this episode is packed with valuable insights to help you succeed.Timeline Summary:[00:00:05] Great Website Importance [00:03:01] Building an Email List [00:04:49] Enhancing Client Experience [00:07:25] Strategic Price Increases [00:10:18] Effective Reactivation Campaigns Key Takeaways:A Professional Websi...

2023-12-1314 min

Strength Matters How Long Does it Really Take For SEO to Work?Are you a fitness professional struggling to make your mark in the digital world? Dive into this episode where we unravel the mysteries of Search Engine Optimization (SEO). Discover why SEO is not just a strategy but a long-term investment for your fitness business. Tune in to learn how to climb the ranks of Google and transform your online presence!Timeline Summary:[00:00:25] SEO: A Long-Term Growth Strategy[00:01:34] Unique SEO Approaches[00:02:31] Key Factors: Speed, Authority, Trust[00:07:01] Competitive SEO Strategies[00:10:10] The Power of the Google Map...

2023-12-0814 min

Strength Matters Don't Mistake Follower Size for RevenueIn this episode of the Strength Matters Podcast, join James Breese, Josh Kennedy and Andrew Wallis as they unravel the common misconception linking social media follower count with business success. This episode is a must-listen for fitness professionals looking to understand the true essence of building a sustainable business model, beyond the allure of social media fame.Timeline Summary:[00:00:31] Misconception of Follower Size and Revenue[00:03:11] Reality of Influencer Income[00:05:00] Speaker Circuit vs. Business Success[00:07:12] Overcoming Imposter Syndrome[00:09:24] Importance of a Solid Business Model

2023-12-0510 min

Strength Matters Logo Design and Branding for Fit ProsIn this episode of the Strength Matters Podcast, James Breese, Josh Kennedy and Andrew Wallis dive deep into the world of logo design and branding specifically tailored for fitness professionals. Discover the critical connection between professional imagery and business success. If you're a fitness professional looking to elevate your brand, this episode is a must-listen!Timeline Summary:[00:00:18] Importance of Professionalism in Branding[00:02:24] The Impact of Quality Photos[00:06:20] Branding Beyond Logos[00:09:21] Evolving with Your Brand[00:14:03] Budget-Friendly Branding TipsKey Takeaways:P...

2023-12-0415 min

Strength Matters How to Sell an e-Book as a Fit ProDive into this episode as James Breese, Josh Kennedy and Andrew Wallis from Strength Matters reveal the intriguing journey of transforming a modest $7 book into an impressive $2,000 revenue in just four days! This isn't your typical get-rich-quick story; it's a realistic, strategic approach to converting prospects into loyal customers. Whether you're a budding entrepreneur or an established business owner, this episode packs valuable lessons and practical tips that can elevate your marketing game. Tune in to discover the art of effective customer conversion!Timeline Summary:[00:00:28] Importance of an Email List[00:01:06] C...

2023-12-0110 min

Strength Matters Why Fit Pros Need a Refund PolicyIn this episode, we dive into a crucial aspect often overlooked in the fitness industry: the importance of having a solid refund policy. Join James Breese, Josh Kennedy, and Andrew Wallis as they share their personal experiences, the costly lessons learned, and the strategies they employed to protect their businesses. If you're a fitness professional grappling with client refunds or looking to safeguard your business, this episode is a must-listen!Timeline Summary:[00:00:06] Josh's Personal Refund Challenge[00:00:54] James' Nightmare Experiences[00:03:09] Andrew's Two Refund Cases[00:09:42] Essential Steps for...

2023-11-3013 min

Strength Matters Why You Should Update and Remove Old Website ContentEver wondered why your website isn't attracting the traffic it deserves? In this episode, join James, Josh and Andrew as they look into a crucial, yet often overlooked aspect of digital marketing: the power of updating and removing old website content. They unravel the mysteries of Google rankings and share practical tips on revitalizing your online presence. If you're ready to skyrocket your website's visibility and attract more visitors, this episode is a must-listen!Timeline Summary:[00:00:05] Importance of Updating Website Content[00:01:00] Google's Fresh Content Preference[00:03:00] Impact of Removing...

2023-11-2911 min

Strength Matters [New Study] Poor Work Performance Associated with Insufficient SleepGet ready to uncover the often-overlooked connection between sleep and work performance! In this episode, James Breese and Josh Kennedy delve into a study revealing how insufficient sleep significantly impacts both men and women in the workplace. They discuss the intersection of lifestyle habits, gender differences, and the foundational role of sleep in overall health and productivity. Tune in to this enlightening discussion for insights that could transform your daily routine and work efficiency.Timeline Summary:[00:00:47] WWS (Walk, Water, Sleep) Method[00:01:08] Overview of the Japanese Study[00:03:32] Gender Differences i...

2023-11-2409 min

Strength Matters Can Your Clients Lose Weight Without Exercise?Get ready to challenge your beliefs about weight loss! In this episode, James Breese and Josh Kennedy of Strength Matters dive into the controversial question: Can clients lose weight without exercise? Drawing from personal experiences, scientific studies, and expert insights, this episode will reshape how you think about diet, exercise, and weight management. Whether you're a fitness professional or someone on their own health journey, this is a must-listen!Timeline Summary:[00:01:00] James’s Personal Weight Journey[00:02:00] The Texas Study: Exercise vs. Diet[00:04:00] Importance of Nutritional Intervention[00:06:00] ...

2023-11-2208 min

Strength Matters Should I Offer a Low Ticket Training Plan or Membership?In today's episode, we dive deep into the world of fitness business with James Breese and Josh Kennedy. We're tackling a crucial question for personal trainers, gym owners, and fitness professionals: "Should I offer a low ticket training plan or membership?" If you're at a crossroads in expanding your fitness business, this episode is a treasure trove of insights. Don't miss out – press play now to unlock the potential of your fitness business!Timeline Summary:[00:00:05] Low Ticket vs. High Ticket Training[00:01:16] Examples of Low Ticket Offers[00:02:10] Integrating Lo...

2023-11-2110 min

Strength Matters The 10 Minute Crawl Test ChallengeAre you ready to transform your running and overall fitness with a simple yet challenging test? Dive into this episode of our podcast where we explore the 10 Minute Crawl Test Challenge. Discover why crawling isn't just a military drill but a game-changer for runners and fitness enthusiasts. Join us as we delve into the nuances of crawling and how it can revolutionize your training.Timeline Summary:[00:00:05] Introduction to Crawling[00:01:00] Film Reference & Crawling[00:02:00] Crawling & Running Performance[00:03:00] 10 Minute Crawl Test Details [00:08:00] Building Up to 10 Minutes...

2023-11-1610 min

Strength Matters How to Create Your Own Workout PlanAre you eager to create your own workout plan that's effective, safe, and uniquely yours, but not sure where to start? Tune in to this episode as we guide you through the essentials of designing your own workout plan. Whether you're a beginner or seasoned fitness enthusiast, their expert insights into the "laws of all workouts" and fundamental human movements will empower you to create a well-rounded and impactful fitness journey. Get ready to learn, apply, and transform your approach to workouts!Timeline Summary:[00:00:05] Introduction to Creating Your Own Workout Plan

2023-11-1509 min

Strength Matters How to Get 5 New Personal Training Clients Every Month. Guaranteed.Are you a fitness business owner, coach, or trainer struggling to attract new clients consistently? Dive into this episode where we unravel the secrets of leveraging SEO to guarantee five new clients every month. Say goodbye to the burnout of social media and discover the power of being visible and present on Google. This is not just another marketing spiel; it's about going back to basics and mastering the Holy Trinity of SEO. Tune in to transform your approach and watch your fitness business soar!Timeline Summary:[00:00:26] Introduction to SEO for...

2023-11-1011 min

Strength Matters Does Wearing a Weighted Vest Help You Lose Weight?Are you ready to revolutionize the way you think about weight loss? In this eye-opening episode of Strength Matters, we dive into the surprising effects of wearing a weighted vest on weight loss. Join us as James Breese shares his jaw-dropping results and insights from his personal experiment. If you've ever wondered about the science behind weighted vests and fat loss, this is an episode you can't afford to miss. Tune in to discover a potentially game-changing approach to shedding pounds!Timeline Summary:[00:00:05] Weighted Vests for Weight Loss[00:01:29] Rapid...

2023-11-0810 min

Strength Matters 3 Training Certifications Every Personal Trainer Should TakeAre you ready to elevate your personal training game and avoid the pitfalls that come with being new to the industry? In this episode of the Strength Matters Podcast, we dive deep into the essential certifications that can set you apart in the fitness world. Join us as we share our personal experiences, mistakes, and the top certifications that are worth your time and investment.Timeline Summary:[00:00:06] Lifespan of a Trainer[00:02:22] Learning Never Stops[00:03:13] Certification vs. Client Attraction[00:05:39] Top 3 Certifications RevealedKey...

2023-11-0712 min

Strength Matters What is Hybrid Personal Training?Don't miss out on the revolutionary approach to fitness that's changing the game for trainers and clients alike. In this episode, we deep dive into the hybrid personal training model—a blend of in-person and online training that promises flexibility, efficiency, and outstanding results. Whether you're a seasoned fitness professional or new to the industry, this episode is packed with insights that could redefine your training methods and business model. Press play to unlock a new level of personal training!Timeline Summary:[00:00:45] Hybrid Training Defined[00:01:02] Business Growth Strategy[00:02:02] Ho...

2023-11-0611 min

Strength Matters Tips to Write Better Programs for Your Clients [Faster]Are you ready to revolutionize the way you create client programs and elevate your fitness business to the next level? In this episode, we dive deep into the art of crafting quality client programs swiftly and efficiently. Say goodbye to outdated spreadsheets and hello to professional training software that will set you apart in the industry. Tune in as we share our top strategies and systems that promise to streamline your programming process and keep your clients engaged 365 days a year.Timeline Summary:[00:00:26] Professionalize Your Business[00:01:05] Training Software Necessity

2023-11-0308 min

Strength Matters How to Run a Fitness Website AuditDive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.Timeline Summary:[00:00:16] Defining a Fitness Website Audit.[00:01:00] The Importance of Website Visibility on Google.[00:02:28] Lifespan of Online Content.[00:06:24] Technical...

2023-10-3116 min

Strength Matters How to Professionalize Your Fitness BusinessEver felt like the fitness industry doesn't get the respect it deserves? You're not alone. Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world. From personal anecdotes about being asked when they'll get a "real job" to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you've ever grappled with the challenge of being perceived as just another "gym enthusiast" rather than a dedicated professional, this episode is for...

2023-10-3013 min

Strength Matters The Power of a FREE Strategy CallJoin us in today's episode as we break down the importance and the power of the strategy call, a tool that's more than just a conversation—it's the bridge to building lasting client relationships and scaling your business. If you're looking to elevate your client engagement and set the stage for success from the very first interaction, this episode is your blueprint. Timeline Summary:[00:00:43] The Need for Professionalism in Onboarding Clients.[00:02:21] Strategy Calls as a Non-sales Conversation.[00:03:19] The Ideal Duration of a Strategy Call.[00:07:06] The Imp...

2023-10-2717 min

Strength Matters What’s the Lifespan of Social Media Content?Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable insights and practical advice that you won't want to miss.Timeline Summary:[00:00:24] Content Lifespan Discussion.[00:03:26] Fitness Industry Focus.[00:06:19] Long-Term Strategy and Consistency.[00:09:05] ...

2023-10-2611 min

Strength Matters Do You Have Aerobic Deficiency Syndrome?Are you pushing yourself to the limit in every workout, but still feeling like you're not making the progress you want? You might be suffering from Aerobic Deficiency Syndrome (ADS). But don't panic! It's not a disease, and it's reversible. Dive into this episode with James and Josh as they demystify ADS, explain its implications, and provide actionable steps to overcome it. Whether you're an athlete or just someone looking to improve your fitness, this episode is a must-listen!Timeline Summary:[00:00:06] Introduction to Aerobic Deficiency Syndrome[00:00:28] The Impact of...

2023-10-2510 min

Strength Matters Why We Love Suitcase Barbell DeadliftsIn today's episode, we dive into the world of barbell suitcase deadlifts. Why is this unconventional deadlift variation so beloved by us? And more importantly, why should you consider incorporating it into your training regimen? Join James and Josh as they unpack the benefits, the progression, and the potential pitfalls of this powerful exercise.Timeline Summary:[00:00:05] Introduction.[00:00:43] The Importance of Progression and Mastering the Hinge.[00:01:20] The Limiting Factor: Grip Strength.[00:05:06] Progressions and Starting With Kettlebells.[00:06:02] Ideal Placement in a Training Session.

2023-10-2408 min

Strength Matters The 60-Minute Turkish Get Up TestDive deep into the world of the 60-minute Turkish get-up test with Josh Kennedy and James Breese. This isn't just any test; it's a testament to strength, endurance, and mental resilience. If you've ever wondered about the intricacies of this challenging workout and how it can transform your athletic prowess, this episode is a must-listen.Timeline Summary:[00:00:05] Introduction to the 60-minute Turkish Get-up Test.[00:00:32] Why the Test Seems "Mental" and its Context.[00:02:24] The Concept of "All Day Strong" and Mental Resilience.[00:05:05] Weight Categories and Prerequisites for...

2023-10-2010 min

Strength Matters Using Data to Shed 20kg and Eliminate PainDive into a case study with hosts James Breese and Josh Kennedy as they unravel Jeroen Westra's transformative journey from being an overweight CrossFit box owner to shedding 20 kilograms. Through data-driven decisions and tailored approaches, discover how Jeroen overcame crippling back pain and mental struggles. This episode offers insights into the power of assessment, data visualization, and personalized fitness strategies. Take advantage of this inspiring story of resilience and transformation.Timeline Summary:[00:01:22] Highlighting the Importance of Assessments.[00:01:48] Exploring the Role of Data in Analysis.[00:02:13] Diving into Jeroen's Mental...

2023-10-1823 min

Strength Matters How Long Should You Rest Between Running IntervalsEver found yourself panting and gasping after a running interval, wondering just how long you should be resting before the next one? You're not alone. In today's episode, we dive deep into the age-old question of rest intervals between runs, and why we at Strength Matters are shifting towards heart rate recovery instead of mere seconds on the clock. Spoiler alert: It's all about personalization, and your heart might just be the most accurate timer you've got. Stick around to discover our newfound approach and why it might be the game-changer you've been searching for.Timeline...

2023-10-1710 min

Strength Matters Why Our Running Athletes Train Differently NowOur running athletes train differently now. Join James Breese and Josh Kennedy as they unveil their new training methods for training running athletes. We break down exactly what we’re doing with our clients and how you can apply them too to your own training or clients.Timeline Summary:[00:00:05] Changes in Running Training.[00:02:21] Challenges Faced by Runners and Introducing New Concepts.[00:03:16] The Importance of Technique and Bounce in Running.[00:04:28] Transitioning Endurance Athletes to Train like Sprinters.[00:06:20] The Impact of Pl...

2023-10-1612 min

Strength Matters The Social Media Platforms We're Doubling Down on Right NowAre you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? If so, this episode is tailor-made for you. Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy, which promises longevity and impactful engagement. They dissect the world of video podcasting, revealing why it stands head and shoulders above fleeting social media trends. With captivating discussions, backed by statistics, this episode offers invaluable insights for anyone looking to navigate the digital age with confidence.

2023-10-1211 min

Strength Matters Conquering Imposter Syndrome: Finding Your Authentic Voice as a PT on Social MediaIn today's episode, we dive deep into a topic that touches every professional at some point: Imposter Syndrome. Especially as PTs in the digital era, how do we break past the fear of judgment, the looming shadow of comparison, and the hesitancy to share our expertise? Join James, Josh and Andrew in an honest discussion about finding and championing your unique voice in the saturated world of social media. Ready for a paradigm shift? Press play!Timeline Summary:[00:01:00] Why PTs Should Post on Social Media.[00:03:00] Overcoming Imposter Syndrome by...

2023-10-1112 min

Strength Matters How to Get More Massage Clients without Paid AdvertisingIn this episode, we unravel the secrets of how to get more massage clients, using a real-life case study as their guide. Discover how a single mum, balancing her roles as a PT and a massage therapist, successfully gained 15 new clients in just four weeks without any advertising spend. If you're looking to get more massage clients, this episode is a goldmine of actionable insights.Timeline Summary:[00:00:05] Introduction to the case study and the quest to get more massage clients.[00:00:45] The overlooked element in training.[00:02:04] Saki's challenges in the initial phase of her journey...

2023-10-0915 min

Strength Matters When Clients Ask for Discounts: A Case Study in Business BoundariesTune in to today's discussion between James, Josh, and Andrew as they dive into the uncomfortable realm of client discounts. You'll discover the tightrope that fitness professionals often walk when juggling business value and client expectations. Press play to uncover insights from real-world experiences.Timeline Summary:[00:00:37] Clients Pushing for Discounts.[00:03:50] The Repercussions of Giving Discounts.[00:05:50] Upholding Professionalism in the Fitness Industry.[00:07:50] Never Discount; Offer Options.Key Takeaways:Clients Asking for Discounts: James and Josh discuss the recurring issue of clients requesting...

2023-10-0609 min

Strength Matters The #1 Mistake Fit Pros Make with Their Marketing StrategyIn this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'.Timeline Summary:[00:00:45] The Shift from Offline to Digital Marketing.[00:02:00] Analogy: Email Marketing like Dating.[00:03:00] The Pitfalls of Relying Solely on Social Media Followers.[00:05:00] Nurturing your Email List...

2023-10-0510 min

Strength Matters Should Personal Trainers Blog?Should personal trainers blog in today's digital age? Discover the answer as James Breese and Josh Kennedy delve into the significance, history, and practicality of blogging for those in the fitness world.Timeline Summary:[00:00:00] Introduction to blogging's relevance.[00:01:00] History of blogging's popularity.[00:02:00] Blogging for personal trainers.[00:03:00] Understanding SEO and authentic content.[00:09:00] The importance of SEO and organic traffic.Detailed Breakdown:The Genesis of Blogging: Blogging has morphed significantly since its initiation in 2003. The era between 2005 and 2010 stands...

2023-10-0414 min

Strength Matters The Hidden Formula Behind Every Successful Personal Trainer WebsiteEver wondered why some personal trainer websites thrive while others barely survive? Tune in to today's episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites. From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence.Timeline Summary:[00:01:00] The Importance of Website Conversion.[00:03:00] The "Google Factor" in Website Success.[00:05:00] Key Elements of a Successful Landing Page.[00:10:00] The importance of controlling the...

2023-10-0313 min

Strength Matters Why We Priced Our PT Sessions THIS Way: Behind the ScenesDive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters.Uncover the strategic reasoning, the comprehensive packages, and the inherent value within each price tier. For those serious about understanding the business intricacies of personal training, this episode is an imperative listen.Timeline Summary:[00:00:00] Introduction to the Topic of Personal Training P...

2023-10-0213 min

Strength Matters Can HRV and Resting HR Guide Your Training Priorities?Dive into the world of heart rate variability (HRV) and resting heart rate with James Breese and Josh Kennedy. In this episode, we go into the science behind HRV, its significance in determining physical fitness, and how it can guide your training priorities. Whether you're a fitness enthusiast or someone just starting your journey, this episode highlights the importance of HRV and how it can impact your overall health and training regimen.Timeline Summary:[00:00:22] Introduction to Heart Rate Variability (HRV)[00:01:14] The relationship between HRV and resting heart rate[00:02:15] Impact of low HRV on training...

2023-09-2810 min

Strength Matters Why Our Hybrid PT Model has Changed our Business ForeverIn today's episode, James and Josh dive deep into the game-changing world of hybrid personal training. Discover how this innovative approach transformed their business, impacted the fitness industry, and what it could mean for trainers everywhere. Whether you’re a seasoned personal trainer or just breaking into the fitness world, there are golden nuggets here waiting for you!Timeline Summary:[00:00:06] Introducing the Hybrid PT Model[00:00:41] The Impact of "Thanos' Blip"[00:02:44] Lessons from Early Mistakes[00:05:21] Message from Sponsor[00:06:39] Benefits of th...

2023-09-2210 min

Health Oddity Podcast Cricket Matters & Hybrid Coaching with James BreeseWe are joined (for the 3rd time) by James Breese from Strength Matters. In this episode we discuss his latest offshoot from the Strength Matters brand 'Cricket Matters' in which he is aiming to increase the awareness, knowledge & application of strength & conditioning in the sport of Cricket from grass roots up. We discuss the global nature of the sport, emerging markets & how the women's game is leading the charge in broadening the games appeal to a wider audience & greater participation. We also discuss the upcoming Hybrid Coaching Certification & how the future of Personal...

2023-02-101h 09

Woke Blokes Podcast WBP Ep #70 - Strength Matters with James BreeseIn this episode the guys are joined by former Police Office and now founder of Strength Matters, James Breese who discusses how we can all be “everyday athletes” and why its important to just keep moving.

2021-11-091h 11

Health Oddity Podcast The Pathways to Fat-loss with James BreeseWe catch up with James Breese from Strength Matters & discuss his latest thinking & direction. James tells us that most people over 30 who contact him either want 'Fat-loss' or 'Muscle building' - or both. James discusses his latest programming around fat loss for the everyday athlete & how his approach is very much dictated by the personality attributes of his clients. He talks about the two main pathways he recommends along with sharing some great challenges & metrics we can all track.

2021-07-291h 11

Radio Archives — James Miller | LIFEOLOGY®Spiritual Awakening | Christine BreeseSpiritual Leader, Christine Breese @christinebreese shares her wisdom regarding what it means to be spiritual and the importance of spiritual leadership. MetaphysicsUniversity.com, GaiSagrada.com, FreeRetreats4All.com #spiritual #universe #spirit, #leadership #metaphysical #ChristineBreeseHeart

2021-06-1926 min

James Miller | LIFEOLOGY®Spiritual Awakening | Christine BreeseSpiritual Leader, Christine Breese @christinebreese shares her wisdom regarding what it means to be spiritual and the importance of spiritual leadership. MetaphysicsUniversity.com, GaiSagrada.com, FreeRetreats4All.com #spiritual #universe #spirit, #leadership #metaphysical #ChristineBreeseHeart

2021-06-1926 min

Strength Matters Should You Count Calories?Counting calories… Is it worth the time and effort? Does it actually help the process of getting healthy and losing weight (or hurt it)?Josh and James discuss this controversial topic, getting into the good, the bad and the ugly of counting calories as part of nutrition and weight-loss. As the Strength Matters guinea pig for their new nutrition-based program, James has some great insights and shares some feedback on his experience of calculating maintenance calories and keeping track of everything he ate over the past 12 months.Whether you’re looking to lose weight or get stronger - counting calories may...

2021-03-0939 min

Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry Ep 112: The Strength Matters Coaching Program with James BreeseWelcome to FitPros Guide to Growing Their Fitness Business Podcast! In this episode of the FitPros Guide to Growing Their Fitness Business Podcast, Travis Mattern interviews James Breese about "The Strength Matters Coaching Program".James Breese is the founder of Strength Matters. The Strength Matters Coaching Program was designed to combat the aches and pains many people aged 30+ complain about as they get older.Follow JamesWebsite: https://strengthmatters.com/Instagram: https://www.instagram.com/jamesbreese/Facebook: https://www.facebook.com/davidjamesbreese...

2020-06-301h 13

Personal Trainer werden 053 Everyday Athlete - Worum es wirklich beim Coaching geht ! - James BreeseWas ist wirklich wichtig bei einem Coaching ? Ist Trainer gleich Trainer? Sicher Dir das gratis E-Book + ausführliche Webinar zum Podcast Personaltrainer-werden.de: 5 Dinge, die jeder Personal Trainer in seinem Business beachten sollte: hier klicken für kostenlosen download: Buchtipps: Atomic Habits: An Easy and Proven Way tp Build Good Habits and Break Bad Ones The New Encyclopedia of Modern Bodybuilding: The Bible of Bodybuilding, Fully Updated and Revised (English Edition) Expert Secrets: The Underground Playbook to Find Your Message, Build a Tribe, and Change the World 📩 Kontakt Thomas Korom...

2019-11-1226 min

Legally Speaking Podcast Big vs Boutique - James Breese - S1E2Send us a text This week on the Legally Speaking Podcast, our host Rob Hanna is joined by James Breese, an insurance lawyer at specialist insurance boutique law firm, Fenchurch Law, to discuss the difference between Big and Boutique law firms. In this episode, James discusses the following: The time he's spent in both big and boutique law firmsHow he has specialised in insuranceWorking at specialist insurance boutique law firmWorking on high-profile casesIdentifying your own training ...

2019-11-1128 min

Future of Fitness The Evolution of Strength Matters - James BreeseBefore setting up Strength Matters, James was a member of the Metropolitan Police Force in London. After 10 years of service, James decided to pursue his passion and travel the world working with Everyday Athletes and coaches to try and change the lives of a billion people. He loves Cricket, Rugby, Snowboarding, Coffee & Live Music.

2019-05-1650 min

Strength Matters EP 22: The Spirit Of The Everyday Athlete With James BreeseOn today’s show, I speak with the founder of Strength Matters James Breese. We talk about the journey and changes we have gone through over the last six to eight months, and how the concept of the everyday athlete grew after a lifestyle change for James. We talk about training, the future of Strength Matters, and a lot more.Strength Matters started out as a kettlebell company called Kettlebell Fever, but it is now transitioning into a fitness company for everyday athletes. The concept of the everyday athlete came about because the way James would train changed on a da...

2017-10-0951 min

Nudge Coach Happy Hour Ep 18. James Breese reveals how to build an audience and monetize contentThis week we sit down for a chat with James Breese, founder of Strength Matters to get him to reveal his secrets for building an audience and monetizing content. James Breese started Strength Matters with a simple mission: to help everyday athletes train smarter, and empower people with skills to lead a healthier and more fulfilling life. Learn more about Strength Matters here - https://nudgecoach.com/strengthmatters James reveals how he and Strength Matters have strategically used free content, how to upsell quickly, and as a bonus to this episode he gave is a detailed look at every...

2017-07-1800 min

The Entrepreneur Playbook Podcast: Business | Marketing | Sales | Lifestyle Design 39: James Breese On Building A Tribe Of Raving FansIn this episode James talks to us about building a tribe in and around your business. James whole business is around the idea of building a community and Strength Matters just keeps growing and growing. We also dive into Strength […]

2017-04-0447 min