Shows
The Copy and Design BrewCDB 067: Building Businesses with Ed Gandia from High-Income Business Writing
CDB 067: Building Businesses with Ed Gandia from High-Income Business Writing
Ed Gandia is a business building coach who helps writers and copywriters earn more, in less time, doing work they love, for clients they love working with. When it comes right down to it, what more could a freelance writer ask for?
Here are some of the things we talk about on today’s Brew:
Ed Gandia
https://www.freshbooks.com/
USD to CAD
http://www.fredericton.ca/en
https://tim.blog/
https://fs.blog/
https://www.proofreadnow.com/
2018-06-2931 minThe Copy and Design BrewCDB 066: The Power of Observation with Stephen Henderson of The Habit of Seeing
CDB 066: The Power of Observation with Stephen Henderson of The Habit of Seeing
The Habit of Seeing is Stephen Henderson’s aptly named Austin-based film and videography company. Borne out of a love of story telling and an interest in observational drawing, the mission is to always start with “story listening” as the prime directive.
Here are some of the things we talk about on today’s Brew:
http://www.thehabitofseeing.com/
https://conversionxl.com/live/
https://vimeo.com/218218790
https://austinkleon.com/
Roger Ebert Sketchbook
https://copyhackers.com/about-copy-hackers/
https://goinswriter.com/write-drunk/
2018-06-2244 minThe Copy and Design BrewCDB 065: Marketing Health with Dr. Marie and Dr. Graham of East Coast Chiropractic
CDB 065: Marketing Health with Dr. Marie and Dr. Graham of East Coast Chiropractic
Blending modern online strategies with traditional local techniques, Marie and Graham have managed to grow an impressive community with their company East Coast Chiropractic. But marketing chiropractic care can be an uphill battle.
Here are some of the things we talk about on today’s Brew:
http://www.eastcoastchiropractic.ca/
2018-05-2546 minThe Copy and Design BrewCDB 064: Sweat and Tears with Ryan Jacobson of Yanky Sports International
CDB 064: Sweat and Tears with Ryan Jacobson of Yanky Sports International
Pocketless running shorts and crowded marathons led to Ryan Jacobson’s innovative breakthrough. He takes us through his journey taking his Yanky, The Original Sports Hanky, from idea to product to distribution and success.
Here are some of the things we talk about on today’s Brew:
http://yankysports.com/
https://www.chicagomarathon.com/
https://www.worldmarathonmajors.com/
https://en.wikipedia.org/wiki/Velcro
https://www.ignitefredericton.com/
https://jeffalpaugh.com/
https://www.goodreads.com/book/show/27220736-shoe-dog
https://www.kickstarter.com/
http...2018-04-2731 minThe Copy and Design BrewCDB 063: Pain, Suffering and Failure with Gene Fowler of Loogaroo
CDB 063: Pain, Suffering and Failure with Gene Fowler of Loogaroo
Visible success is usually the result of exponentially more invisible (and sometimes very visible) failure. Gene Fowler of Loogaroo has had his fair share of both. He talks about the importance of your people, and the need for slow growth.
Here are some of the things we talk about on today’s Brew:
http://loogaroo.com/
http://nbcc.ca/campuses/miramichi
https://en.wikipedia.org/wiki/Fatkat
https://en.wikipedia.org/wiki/Peter_principle
https://en.wikipedia.org/wiki/Fami...2018-04-1341 minThe Copy and Design BrewCDB 062: Growing the Beard of Your Dreams with Matt White of Sussex Beard Oil Merchants
CDB 062: Growing the Beard of Your Dreams with Matt White of Sussex Beard Oil Merchants
When Matt White realized growing the beard of his dreams didn’t necessarily mean growing it on his own face, he founded the Sussex Beard Oil Merchants. His journey from 80’s mustache to the Dragon’s Den is an inspiration to shavers and non-shavers alike.
Here are some of the things we talk about on today’s Brew:
https://www.google.com/about/
https://trello.com/
https://sussexbeard.ca/
https://www.ctbarberexpo.com/
https://www.tapatalk.com/groups/jefffsbe...2018-03-3053 minThe Copy and Design BrewCDB 061: Conversion Optimization with Peep Laja of CXL
CDB 061: Conversion Optimization with Peep Laja of CXL
Taking his deep CRO knowledge and enthusiasm for optimizing websites offline, Peep explores the need to optimize all aspects of your life. We talk running a conference, starting an institute and figuring out how to balance family and business life.
Here are some of the things we talk about on today’s Brew:
https://conversionxl.com/
https://conversionxl.com/institute/
https://conversionxl.com/live/
https://www.facebook.com/thinkbrewing/
https://www.linkedin.com/in/oligardner/
https://www.pagefights.com/
http://abc.go.com/shows/american-idol
ht...2018-03-1633 minThe Copy and Design BrewCDB 060: Taking the Plunge with Kate Butler of She Said Feck Records
CDB 060: Taking the Plunge with Kate Butler of She Said Feck Records
Starting a record label can suddenly seem like the most normal thing in the world, if you allow yourself to be open to the possibility. Kate set herself up for success over the years and then jumped when the opportunity presented itself.
Here are some of the things we talk about on today’s Brew:
https://www.facebook.com/shesaidfeckrecords
https://thetortoisetheharethemillionaire.bandcamp.com/
https://thebandchips.bandcamp.com/
http://picaroons.ca/
http://www.imdb.com/title/tt0181875/
http://www.imdb.com/na...2018-03-0931 minThe Copy and Design BrewCDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
CDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
Sometimes you find your niche, sometimes your niche finds you. Raphael outlines the pivots that brought him to where his agency sits today: as THE conversion optimization solution for luxury goods and high-end lifestyle and fashion brands.
Here are some of the things we talk about on today’s Brew:
http://splitbase.com/
https://us.hendricksgin.com/
https://blog.bulletproof.com/
https://www.fever-tree.com/
https://www.kiehls.ca/
http://www.ryschwartz.me/
https://www.frankandoak.com/
https://www.lorealparis.ca/en
http://www.prada.co...2018-03-0242 minThe Copy and Design BrewCDB 058: Giving Back with Esther Vaswani of freeflo
CDB 058: Giving Back with Esther Vaswani of freeflo
The devil is in the details, they say, and when it comes to reproductive rights, it’s all details. Assumptions are made, details get missed, skipped or avoided. Esther started freeflo to make sure someone was taking care of the details for women in need.
Here are some of the things we talk about on today’s Brew:
https://en.wikipedia.org/wiki/Hole_(band)
http://www.pixiesmusic.com/
https://en.wikipedia.org/wiki/Courtney_Love
http://divacup.com/
http://www.theshelters.ca/
https://www.york...2018-02-1638 minThe Copy and Design BrewCDB 057: Products and Public Speaking with Oli Gardner of UnbounceNames are important with new products - sometimes you just have to stick with what's known. Unbounce's Oli Gardner shares his perspective on products, public speaking, and how not to die while photographing wildlife.2018-02-0243 minThe Copy and Design BrewCDB 056: The Pomodoro TechniquePlan your work then work your plan. What get's scheduled gets done. From the Pomodoro technique to the 12 Week Year, James and Chris discuss the joys (and pains) of learning to adhere to self-imposed schedules.2018-01-2536 minThe Copy and Design BrewCDB 055: Brews, Break-Ins and Bravado with Roy FurrOne of our most on point episodes to date. We talk with legendary copywriter and strategist Roy Furr about marketing micro-brews, turning break-ins into break throughs and the delicate art of hiring contractors.2018-01-1934 minThe Copy and Design BrewCDB 054: Sustainable Lifestyles with Mary-Ellen and John Landry of SLS Health CoachingIn North America these days, healthy is the exception, not the rule. Mary-Ellen and John refuse to accept that as our inevitable fate, and have built a company around helping people build sustainable lifestyles.2018-01-1141 minThe Copy and Design BrewCDB 053: Promoting Local with Adam Clawson of Red Rover and Coastliner Craft CiderGetting your product to market is hard enough in any business, but when you're selling into the notoriously pedantic government-controlled world of liquor, you better be ready for some serious lateral thinking.2018-01-0436 minThe Copy and Design BrewCDB 052: Mindful Movement with Amy Murphy of Make Art Ride BikesMoving your body is important, in both the short and long term. Amy Murphy has built successive businesses on this basic concept, finally settling on one that most fully represents her own, unique personal philosophy.2017-12-1535 minThe Copy and Design BrewCDB 051: Fearless Storytelling with Chris MartinWhether it's on film, on a blog or in a podcast, the things we humans most resonate with are stories, told fearlessly and with heart. Chris Martin devotes himself to telling those stories, through each of those mediums.2017-12-0832 minThe Copy and Design BrewCDB 050: Defining Success with Joanna Wiebe of Airstory and Copy HackersSuccess is hard to define, especially without goals. We talk time management, alcohol delivery, and bad beer with the original conversion copywriter, Joanna Wiebe, Copy Hackers and Airstory founder.2017-11-2436 minThe Copy and Design BrewCDB 049: The Power of Community with Jeff Macfarlane of The VilleSocial enterprises, building communities, empowering and listening to people and looking for a reason that goes beyond profit. Jeff Macfarlane of The Ville is a man on a mission - and it's beautiful to hear.2017-11-0937 minThe Copy and Design BrewCDB 048: Seizing Opportunities with Jeremy Burrill of Fiddlehead Casket CompanyWe don't talk about death enough in our day-to-day lives, and it's leading to compromises at the very end. Jeremy Burrill waited a year before jumping when the time was right to start Fiddlehead Casket Company.2017-11-0336 minThe Copy and Design BrewCDB 047: Gaining a Global Perspective with Miriam VaswaniThe world is changing and so must the way we market and create content. Miriam Vaswani shares her unique perspective as a writer and editor who has lived in more countries than most, publishing along the way.2017-10-2039 minThe Copy and Design BrewCDB 046: The Subtle Art of Getting PaidRetainers, royalties, advances, deposits...so many options, so many chances for things to work differently. Which have worked for you? In this episode, we share our experiences with what's worked and not worked for us.2017-10-1334 minThe Copy and Design BrewCDB 045: Being Vulnerable with Marie Poulin of Oki DokiActing classes, video challenges, and gardening experiments share one common theme: a willingness to fail. We talk vulnerability with Marie Poulin - designer and digital strategist at Oki Doki which she runs with her partner, Ben.2017-10-0650 minThe Copy and Design BrewCDB 044: Content vs Copy with Jessica Mehring of Horizon Peak Consulting"Copy leads to a sale, content leads to a relationship" Jessica Mehring of the content lab shares her sharp insight and industry experience on this week's Brew. We talk content, copy, confidence and Colorado!2017-09-2934 minThe Copy and Design BrewCDB 043: Irrepressible Idealism with Vanessa Eckstein of Blok DesignA real conversation, about having more real conversations. Vanessa shines the light of truth on the importance of doing the hard and honest work of just being you. The legendary Blok Design founder never avoids being political in her work.2017-09-2232 minThe Copy and Design BrewCDB 042: Yoga and Organization with Jessica and Brittany of The Everyday WeekendHoping to make every day feel like the weekend, Jessica & Brittany started a company whose aim is to counter the flawed logic that there “aren’t enough days in the weekend.” We talk yoga, entrepreneurship and foolish business buzzwords.2017-09-1540 minThe Copy and Design BrewCDB 041: Craft Beer with Scott InglesScott Ingles - craft beer aficionado and old friend of James' from their time living in Nagoya, Japan - is visiting from NYC. Chris and James do the only decent thing and take him on a tour of some of Fredericton's best craft breweries...hilarity ensues.2017-09-0836 minThe Copy and Design BrewCDB 040: Owning Your Creativity with James VictoreWhere has James Victore been all your life? Dangerous Ideas and Burning Questions from the master designer himself, touching on creativity, teaching, inspiration and just being your best damn self. *Warning, this might make you want to quit your day job!2017-08-1037 minThe Copy and Design BrewCDB 039: Serial Entrepreneurialism with Rivers CorbettMoving on, the mountain climbing metaphor, and some solid answers to the question: How do you pick yourself up, dust yourself off, and start again? A great and personal chat with Rivers Corbett, serial entrepreneur and host of the Startup Canada podcast.2017-07-2126 minThe Copy and Design BrewCDB 038: Open Data with Erin FloodWhat makes open data "open"? Erin answers, and more, in today's chat. We follow the brilliantly understated Founder from the startup scene, finding inspiration and knowing when to move on, to family, music festivals and the renowned altMBA program.2017-07-1428 minThe Copy and Design BrewCDB 037: Dangerous Business with Jeff AlpaughPositioning, Dragon's Den (and how to train for it), the Army, personalization, hyper-focused production, and modern custom clothing all come into play in this firecracker of an episode featuring the epically dangerous dress-shirt disruptor Jeff Alpaugh.2017-07-0746 minThe Copy and Design BrewCDB 036: Leaving “Freelance” Behind?Hot off their chat with Emily Cohen, James and Chris contemplate what it would mean for them to leave the word "freelance" behind. In this no-guest, introspective episode, the gloves are off and the thinking caps are on.2017-06-3025 minThe Copy and Design BrewCDB 035: Defining “Freelancer” with Emily CohenJames and Chris chat with speaker and business consultant Emily Cohen, in a great discussion about the true meaning of “freelancer”, and how it hurts people. Emily shares her knowledge of growth, positioning and proving value.2017-06-2341 minThe Copy and Design BrewCDB 034: Going Against the Grain with DEADBEATJames and Chris talk contrarianism with the enigmatic artist DEADBEAT. Living off his art, he is defiantly anti-social media, anti-marketing, anti-publicity, anti-whatever everyone else is doing - a breath of fresh air in today’s plugged-in society.2017-06-0933 minThe Copy and Design BrewCDB 033: Investing in Your Business with Meg Cumby of Task ConsultingJames and Chris sit down with Meg Cumby to talk about the new direction she’s taking her business in and why she decided to change names. Meg shares some inspirational tips for how and where to invest in and get the most out of your business.2017-06-0235 minThe Copy and Design BrewCDB 032: Promoting Music with Eddie Young of Roots and Soul Music PromotionsJames and Chris quaff some ales with Eddie while discussing how he started and has grown a music promotion company from the ground up. We talk about networking, connections and the power of referrals in finding good freelancers.2017-05-1826 minThe Copy and Design BrewCDB 031: Running an Agency with Tanya Duffy of The Details DesignJames and Chris talk with Tanya about her boutique agency, delving into “The Details” of starting a creative studio, keeping up with changing technology and the pros and cons of freelancing vs working in-house.2017-05-1229 minThe Copy and Design BrewCDB 030: Guitar Cases with Peter McMath of Timbre CasesJames and Chris talk with Peter about how he dreamed up and developed his indestructible instrument cases, his sturdy business and how freelancers with specialized skills have helped to build both.2017-05-0527 min
The Copy and Design BrewCDB 029: Sustainable Homes with Matt Daigle of RiseJames and Chris talk about sustainability and the happy marriage between the eco movement and baseline economics. Matt explains the story behind myrise.house - his inspirational and aspirational platform.2017-04-2743 minThe Copy and Design BrewCDB 028: Brewery Tours with Mike Legere of BrewHopperJames and Chris get the new podcast format hoppin’ as they discuss the exciting new app BrewHopper with it’s co-founder Mike Legere. You'll also hear how happy the lads get when guests bring swag…2017-04-2144 minThe Copy and Design BrewCDB 027: Festivals with Paul McAllister of FollyFestJames and Chris take the podcast in a new direction, focusing on what clients are looking for in a freelancer and discussing their experiences hiring and working with them. Joined by bar manager, festival promoter and children’s author Paul McAllister.2017-04-1456 minThe Copy and Design BrewCDB 026: Changing DirectionsIn this episode of the Copy and Design Brew Podcast, James and Chris talk about the need to be agile and the strength of the pivot. They also formally announce a new direction for your favorite Friday afternoon beercast (ie. greater value, same vibe).2017-04-0720 minThe Copy and Design BrewCDB 025: What’s in a Name?In this episode of the Copy and Design Brew Podcast, James and Chris ponder the age old question: What’s in a name? Should creatives get creative with their brand name or just be clear and to the point?2017-03-3130 minThe Copy and Design BrewCDB 024: Making Products with Quarrelsome YetiIn this episode of the Copy and Design Brew Podcast, James and Chris engage in verbal fisticuffs with Mr. Quarrelsome Yeti himself, Geordan Moore, about the art of screen printing and the world of making products and selling art!2017-03-2338 minThe Copy and Design BrewCDB 023: The Need for Youthful EnthusiasmIn this episode of the Copy and Design Brew Podcast, James and Chris get footloose and fancy free while discussing youthful enthusiasm and the need for play in your day-to-day! (Plus extra points for rhyming, yay!)2017-03-1623 minThe Copy and Design BrewCDB 022: Email Marketing with Jen HaviceIn this episode of the Copy and Design Brew Podcast, James and Chris sit down with Jennifer Havice, disengage their spam filters and have a conversation about email marketing, and archaic forms of distribution...and Myspace.2017-03-0928 minThe Copy and Design BrewCDB 021: How to Avoid Burning OutIn this episode of the Copy and Design Brew Podcast, James and Chris discuss how they balance existing work with shiny new projects, cash-flow, workflow, and staying sane amidst the chaos. How much is too much and how do you even know?2017-03-0229 minThe Copy and Design BrewCDB 020: Finding your Audience with Chris CambellIn this episode of the Copy and Design Brew Podcast, James and Chris ‘ave a chin wag with their guest from across the pond, Chris Cambell (graphic designer/copywriter, a freelancing double threat) about the challenges of finding your audience.2017-02-2333 minThe Copy and Design BrewCDB 019: Looking, Forward and BackIn this episode of the Copy and Design Brew Podcast, James and Chris steal some plutonium, rev up the flux capacitor and gun it at 88 mph so that they can break the space time continuum to review the past year and take a look to the future.2017-02-1624 minThe Copy and Design BrewCDB 018: Finding your Niche with Kaleigh MooreIn this episode of the Copy and Design Brew Podcast, James and Chris talk with freelance copywriter Kaleigh Moore about how she found her niche, the courage it took to commit, and how it’s helped her since. We also mutually admire Gary Vee.2017-02-0927 minThe Copy and Design BrewCDB 017: Co-Working SpacesIn this episode of the Copy and Design Brew Podcast, James and Chris discuss the pros and cons of co-working spaces, startup culture, hot desks, the modern calendar and the joys of playing foosball alone.2017-02-0223 minThe Copy and Design BrewCDB 016: Conflicts of Interest with Karen PinchinIn this episode of the Copy and Design Brew Podcast, James and Chris chat with local freelance writer and editor Karen Pinchin. From journalistic integrity to gender parity, this episode runs the gamut - it’s a 40-minute double-brew!2017-01-2643 minThe Copy and Design BrewCDB 015: BrandIn this episode of the Copy and Design Brew Podcast, James and Chris discuss brands and branding, which pretty much means just talking about themselves. It’s another loose-form episode, so pour another glass, sit back and enjoy!2017-01-2022 minThe Copy and Design BrewCDB 014: Facebook with Shawn SmithIn this episode of the Copy and Design Brew Podcast, James and Chris chat with Shawn Smith of Don’t Dis-My-Ability Consulting Services about going global. We start talking Facebook for business but end up comparing different social media.2017-01-1226 minThe Copy and Design BrewCDB 013: FocusIn this episode of the Copy and Design Brew Podcast, James and Chris discuss linguistics, dialects, and other tangentials while trying to focus. Music, cleanliness, single-tasking, Gmail diets, layered reading and other tactics come out to play.2017-01-0525 minThe Copy and Design BrewCDB 012: VulnerabilityIn this episode of the Copy and Design Brew Podcast, James and Chris expose themselves, publicly. Waxing (and waning) on the topic of vulnerability, they explore the concept that being your real self will not only make your ideal clients like you more, but will actually make your life better.2016-12-2224 minThe Copy and Design BrewCDB 011: Time, Time, Time…In this episode of the Copy and Design Brew Podcast, James and Chris wax philosophically about time and how it keeps slipping, slipping, slipping into the future. But seriously, they discuss the dangers of charging hourly, the benefits of fixed pricing and how there never seems to be enough time (or wax). There’s also a shout out to a very wonderful beer!2016-12-1521 minThe Copy and Design BrewCDB 010: Getting The F Out ThereIn this episode of the Copy and Design Brew Podcast, James and Chris jaw about “Getting the F Out There!”, Monday morning drinking, Threadless Artist Shops, the joys of Instagram and then get deliciously off-topic and end up talking about cronuts. Mmmmm, cronuts.2016-12-0821 minThe Copy and Design BrewCDB 009: The Power of StoryIn this episode of the Copy and Design Brew Podcast, James and Chris talk about the role that story plays in their work. Story ends up taking over, yarns are spun and things never get back on track. Plus James admits his love for the movie Titanic.2016-12-0120 minThe Copy and Design BrewCDB 008: Taking ChancesIn this episode of the Copy and Design Brew Podcast, James and Chris converse about the importance of taking chances in life, including taking chances on people. There is also a vital conversation about the importance of congeniality, generally, and postulation about when the F it is and when the F it is not acceptable to swear in copy...all this plus a visit from their good friend Mike. Phew!2016-11-2323 minThe Copy and Design BrewCDB 007: NetworkingIn this episode of the Copy and Design Brew Podcast, James and Chris ramble on about the fun and challenging world of networking, both in person and on social media. Breaking off onto tangents along the way, ranging from beards to people wearing tails, they somehow manage to get back on track and discuss their experiences with networking at conventions and conferences.2016-11-1727 minThe Copy and Design BrewCDB 006: Marketing Part 1In this episode of the Copy and Design Brew Podcast, James and Chris discuss different methods of marketing, highlighting only the pros of business cards, ruminating about how to write for marketing and speculating wildly about the effectiveness of online marketing...until they get bored and veer off into the usual abyss.2016-11-1026 minThe Copy and Design BrewCDB 005: Short-Term vs Long-Term Clients and JobsIn this episode of the Copy and Design Brew Podcast, James and Chris weigh the pros and cons of one-and-done vs come-again clients, and jobs...from a largely biased, and rather one-sided perspective. Good times. Nothing actionable here!2016-10-1820 minThe Copy and Design BrewCDB 004: Work-Life BalanceIn this episode of the Copy and Design Brew Podcast, James and Chris attempt to lay down the last word on work-life balance. They, of course, do not (who could?), though they do discuss how they avoid burnout and what they wish they were doing better.2016-10-1823 minThe Copy and Design BrewCDB 003: The Future Topic BrainstormIn this episode of the Copy and Design Brew Podcast, James and Chris set out to brainstorm future topics for the podcast - apparently they thought this was something worth recording, and sharing with you. In the end, they come up with five (5) topics, some of which make no sense.2016-10-1824 minThe Copy and Design BrewCDB 002: Failure and OrganizationIn this episode of the Copy and Design Brew Podcast, James and Chris discuss the pains of being mired in failure...not that either of them are, of course...ahem. They also add a ray of hope by pontificating on the likelihood that organization will obviate any future failure(s).2016-10-1722 minThe Copy and Design BrewCDB 001: The Joys of Going FreelanceIn this episode of the Copy and Design Brew Podcast, James and Chris discuss the unfettered joys of becoming freelancers and ditching their stable, 9-5 jobs.2016-10-1728 min