Shows
Market Like a Hot ShotEpisode 9: Omnichannel Marketing Like a HotshotJames and Jeff return to the studio to dive into one of their favorite marketing topics— omnichannel marketing. They discuss why it’s important to own your digital presence with a website instead of solely ‘renting’ space online via social media. Today’s Hotshot Tactics also explore how to future-proof your marketing and why.Then, listen to the duo announce Market Like a Hotshot LIVE! happening on September 3rd at the Framingham State Innovation Center in Framingham, MA.Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420 Stream mo...2025-08-1118 minMarket Like a Hot ShotEpisode 8: Trust, Loyalty, and RespectReady to up your marketing game? In this can’t-miss episode, Jeff & James kick things off with an insider’s tour of Alignable, then unpack three jaw-dropping stories: the JonProsser iOS 26 leak lawsuit, Hertz’s AI damage-scanner debacle, and McDonald’s Snack Wrap comeback. You’ll walk away with battle-tested lessons on protecting your brand, harnessing customer feedback, and turning nostalgia into profit. Whether you’re a small-biz owner, a marketing pro, or just love a smart, fast-paced podcast, this episode is packed with actionable insights and no-holds-barred banter. Tune in now and learn to Marke...2025-08-0420 minMarket Like a Hot ShotEpisode 7: How NOT to Market Like a HotshotJeff and James return to the studio to talk about the viral Coldplay incident that took social media by storm after their Gillette Stadium concert. The duo then talks about how to be mindful of your digital footprint and how it affects your overall reputation. Then, they end the show with their Hotshot Tactics on boundaries, social media tips, damage control, and how NOT to be a hotshot.Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!Stay up to date with your favorite hotshots!James:2025-07-2917 minMarket Like a Hot ShotEpisode 6: Things They Don’t Teach You in College About MarketingCollege gives you theories. The market hits back with reality. In this episode of Market Like a Hotshot, James and Jeff peel back the polished lecture notes to reveal what marketing actually demands: clarity over frameworks, adaptability over memorization, and people skills that no textbook can teach.🔥 Whether you're fresh out of school or decades into the game, you'll uncover why real growth happens in the chaos—through trial, error, and bold experimentation. Expect candid stories, powerful takeaways, and Hotshot Tactics you won’t find in any classroom.Why Listen?You’ll learn...2025-07-2117 minMarket Like a Hot ShotEpisode 5: Building CommunityThis episode is all about building a community as a marketer. From online platforms to in-person meetups, creating a strong community is crucial. Jeff & James cover: How community creates resilience, loyalty, and organic growthReal-world ways to build community, even if you're a solo marketerThe difference between audience, customers, and true believersAt the end of the day, the number of followers doesn't matter as much if they aren't engaging and interacting with you and your community! James and Jeff offer stories and tips that show you how to build a brand, not just a buyer list. Whether...2025-07-1418 minMarket Like a Hot ShotEpisode 4: 1-to-1 Marketing Isn’t “Old School”Tech comes and goes, but real connections never go out of style. In this episode of Market Like a Hotshot, Jeff and James break down why personal marketing isn’t just a warm-and-fuzzy throwback—it’s your best strategy in a noisy digital world.From handwritten notes to savvy CRM automations, we’re showing you how to scale sincerity without burning out.Inside this episode:Why treating clients like humans (not leads) is your biggest edgeHow to send voice notes that actually get repliesThe difference between a follow-up and a “hey-I-actually-care” moment5 Hotshot moves to earn refe...2025-07-0318 minMarket Like a Hot ShotEpisode 3: AIEpisode 3: AI Unleashed—Your Brand’s New Secret WeaponIt’s not just hype—AI is flipping the script with marketing! In this episode of Market Like a Hotshot, we discuss the tools that actually move the needle, the strategies that separate the innovators from the imitators, and how AI isn’t just optional anymore—it’s essential. From brand positioning to time-saving automations, we show you how to use prompts to work smarter, scale faster, and dominate your niche without burning out or selling your soul.If you’re ready to disrupt instead...2025-06-3015 minMarket Like a Hot ShotEpisode 2: Standing Out Like a HotshotIn this episode of Market Like a Hotshot, Jeff and James break down how to rise above the noise and carve out your space in a saturated market. From building a magnetic personal brand to crafting a business identity that actually converts, they’re sharing real strategies and battle-tested tips you won’t find in generic how-to guides.Whether you're just starting out or looking to level up your brand game, this one's packed with value—and chaos. Stick around ‘til the end for a little surprise: Metallica karaoke… yes, seriously.Press play and start turning he...2025-06-2419 minMarket Like a Hot ShotEpisode 1: The JourneyReady to leave your competition in the dust?Then this podcast is for you. With a combined over 60 years of marketing and IT experience, Jeff DeSocio and James Feudo cut through the BS and share real stories from real people about how to take your business to the next level.Episode Summary:In our first episode, Jeff and James share their journeys to entrepreneurship along with advice for new entrepreneurs.Learn more about Jeff at: AIMC Business Solutions2025-06-1721 min