Shows
THE 414 - B2B Marketing PodcastWinning With Emotion: How To Become Your Customers’ First-ChoiceThis week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision.I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation.Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be of major interest if you are keen t...2020-01-3016 min
THE 414 - B2B Marketing PodcastHow To Leverage Consumer Psychology In A B2B BusinessJames Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy.Support the show2019-05-2815 min