Shows
THE 414 - B2B Marketing PodcastHumanising B2B MarketingThis week on THE 414, we talk about embarking on a new approach for selling B2B. It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling.Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it.Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them d...2019-12-1913 min