Shows
THE 414 - B2B Marketing PodcastUsing Data Ethically & Legally To Gain Competitive AdvantageThis week on THE 414, it’s about the importance of trust and building trust when it comes to using customer data. Better yet, we’ll be sharing how you can ethically gain significant business advantage over your competitors, all completely within the law. Join me as I speak with Rachel Aldighieri, MD of the DMA who will give us the best possible insights and the latest approaches for how to use data properly as a professional B2B marketer.Rachel will also be discussing in detail about data ownership along with...2020-01-1611 min