Shows
THE 414 - B2B Marketing PodcastHow to Tightly Integrate Sales & Marketing Teams For Maximum ProfitabilityA well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams.So much so, that those departments truly operate as a combined unit, which is beautifully in-sync and is supportive of each other along every step of the way.So you may already have a good relationship with your sales department, but how do you get that to a Formula 1 level?What’s involved, what are the steps, and what do sales teams truly want and need?This week on the show we’ll fully li...2020-07-2539 min