Shows
What's Hot In DigitalThe Questions You Should Ask Before Hiring a Marketing AgencyIn this episode of What’s Hot in Digital, James sits down with WHD’s newest Business Growth Specialist, Mark, to talk about the crucial questions every business should be asking before committing to working with a digital agency.From overhyped metrics like ROAS to what really drives growth in today's landscape, this episode breaks down how to think strategically about your agency partnerships and how to assess whether they're aligned with your goals.If you’ve ever wondered whether your agency is focused on real growth or just performance theatre, this one is for you.
2025-11-0507 minWhat's Hot In DigitalMeta's Andromeda Update Just Killed Traditional Ad TargetingMeta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ variations per month\n• How Meta now treats your ad account as one full-funnel journe...
2025-10-0910 minWhat's Hot In DigitalBrands Cut Organic First - But It's Killing Their Paid ConversionsHere's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled one brand's sale conversions• Why employee-generated content is outperforming big-budget creative• The quarterly vs monthly content split that's working right now────────Worried your paid budget is working harder than it should?WHD combines org...
2025-10-0204 min
Apologetics ProfileGlobal Christianity and Islam with Dr. Wafik Wahba - Part TwoWe continue our conversation about the history and interaction of Christianity and Islam with Dr. Wafik Wahba of Tyndale University in Toronto, Canada. We will be discussing more highlights from Wafik's latest book Global Christianity and Islam - Exploring History Politics and Beliefs. Wafik will also give us a concise overview about the differences between how Christians and Muslims understand the Person of Jesus. From Dr. Wahba's website at Tyndale University: Dr. Wahba first came to Tyndale as adjunct professor of theology in 1998, having previously taught contextualized theology at the Evangelical Theological Seminary in Cairo, Eg...
2025-09-2938 minWhat's Hot In DigitalTikTok Just Made It Easier to Block Your Content - Here's WhyTikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably not)• Why your content needs to work across every part of the platform────────Worried your TikTok content is getting flagged as too promotional?WHD h...
2025-09-2605 min
Apologetics ProfileGlobal Christianity and Islam with Dr. Wafik Wahba - Part OneThe history of Christianity and Islam has a long and complex history spanning several centuries, from Christians living among Muslims in Baghdad during the Golden Age of Islam to the Crusades and on into the 21st century. What does the future hold for Christian and Islamic relations? On the next two episodes of the Profile, we will be talking with an expert in the fields of Christianity and Islam, Dr. Wafik Wahba about his new book Global Christianity and Islam - Exploring History Politics and Beliefs. Wafik will give us a comprehensive overview of how Chri...
2025-09-2241 minWhat's Hot In DigitalYour Google Ads Are Just Hitting The Same Customers Over and OverAre you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend.What We Cover:• Why your Performance Max campaigns might be wasting 70% of budget on existing customers• The customer acquisition settings most agencies don't even know exist• How brand campaigns are inflating your conversion data• Simple audience exclusions that completely change your results────────Tired of ads that look good on paper...
2025-08-0207 min
Digital HorizonsAutomate Your Marketing with AI: Content, Reports and CampaignsWant to save hours every week on content creation, client reporting and marketing strategy? In this episode of Digital Horizons, James Walker shares how he’s using AI to automate key areas of the business, from generating social media posts to building campaign insights at scale.Joined by Brian Hastings, they walk through three real-world AI automation projects that are already up and running inside his business.You’ll discover:How to automate content creation across YouTube, LinkedIn and InstagramA smarter way to deliver reports using Loom videos and AI-written summariesHow AI can analyse your...
2025-07-1424 minWhat's Hot In DigitalWhy You Can't See Your Own Google Ads When SearchingEver search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work against you as a business owner• Why clicking your own ads is sabotaging your budget• When you should...
2025-07-0905 minWhat's Hot In DigitalHow To Get More Of Your Products Showing On Google ShoppingYour Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now.What We Cover:• Why 4,500 SKU brands hit spend ceilings (and how to break through)• The script that automatically sorts products into performance buckets• When to kill underperforming products vs when to scale winners• Why your 'best sellers...
2025-07-0207 minWhat's Hot In DigitalMeta Added Threads Ads But You Can't Track ThemMeta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts.What We Cover:• Why Meta's own preview tools don't show Threads ads• The tracking blackout that's hiding your spend• How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely• Why our Meta rep w...
2025-06-2705 minDigital HorizonsJaguar’s Rebrand Just Backfired. What Went Wrong?Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.We discuss:Why Jaguar’s rebrand campaign failed to connectThe downfall of data-driven strategy without creative clarityWhat brands should consider before pivoting away from heritageHow HBO Max reversed a similar misstepPredictions for Jaguar’s next moveThis is a cautionary tale for any marketing team o...
2025-06-0405 minWhat's Hot In DigitalThis Social Content Mix Is Driving Real Results Right NowIf your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table.In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth.This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without relying on paid...
2025-05-2907 minDigital HorizonsIs Google Stealing Your Traffic?In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.We cover: - What AI Overviews are and how they appear in search results - Why click-through rates are plummeting - What types of keywords are affected (and which aren’t) - How to optimise your content for answer-driven queries - Whether...
2025-05-2814 minWhat's Hot In DigitalGoogle’s AI Max Is Coming & What This Means For Search CampaignsGoogle Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run.In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live.This isn’t just another feature — this could change how you structure your search strat...
2025-05-2106 minWhat's Hot In DigitalMost Brands Are Wasting Meta Budget on the Wrong AudienceThink your Meta Ads are driving new customers? Think again.In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones.We’ll walk through the strategies we use to reduce wasted spend, take back control of your targeting, and scale new customer acquisition profitably.Here’s what we cover: • How to properly exclude existing customers u...
2025-05-1506 minWhat's Hot In DigitalThis Google Ads Task Should Be Done Every WeekIf you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast.In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads.We’re not talking theory — this is the day-to-day work that actually drives better results.Here’s what you’ll learn:Why most accounts waste budget on irrelevant or...
2025-05-1106 minWhat's Hot In DigitalThe Real Reason Your TikTok Strategy Isn’t WorkingYour TikTok content isn’t getting the reach you expected — and you’re not alone.In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong.You’ll learn:• Why deleting low-performing videos could be hurting your reach• How to use trends the right way (without chasing empty views)• What TikTok looks for in native content...
2025-05-0510 minWhat's Hot In DigitalGoogle Suspended My Merchant Center - Here’s What HappenedGoogle shut down our Merchant Center — no warning, no real reason, no appeal.In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images.This isn’t just about one account. With ad suspensions up over 300% in the last year, the rules are changing — and Google’s not explaining why.We cover: • Why our Google Merchant Center w...
2025-04-2610 minWhat's Hot In DigitalWhat’s Actually Working in Paid Social Right NowWhat’s working in paid social media right now?In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns.Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with actionable takeaways.Here’s what we cover:• The lead form updates that are improving both quality and vo...
2025-04-2305 minWhat's Hot In DigitalYou’re Measuring Marketing Wrong: Here’s What to Track InsteadIf you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture.In this episode of What’s Hot in Digital, WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story.We break down MER (Marketing Efficiency Ratio), the hidden cost of siloed data, and how to understand true return on investment across multiple channels — especially when you’re scaling or testing top-of-funnel strategies.Here’s what we cover:...
2025-04-2007 minWhat's Hot In Digital4 Quick Fixes to Instantly Improve Your Google Ads ResultsMost businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance.If you’re running Google Ads — or paying someone else to — these are the settings you need to check.Here’s what we cover:The location targeting mistake that’s killing your local resultsHow to use negative keywords to instantly stop wasting spendWhy your match types might be...
2025-04-1705 minWhat's Hot In DigitalMeta Ads Are Quietly Ruining Your Campaigns: Here’s What to Turn OffMeta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening.In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to turn OFF — before your campaigns go live.If you’ve ever looked at your Meta ads and thought “this isn’t what I set up,” this episode is for you.
2025-04-1511 minWhat's Hot In DigitalYou’ve Been Measuring Demand Gen Wrong — Until NowGoogle Ads has just launched a new feature called Platform Comparable Columns. While it might sound technical, it’s a game-changer for anyone running Demand Generation campaigns.In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to unpack exactly what this update means, why it matters, and how it can give you a clearer picture of what’s really driving conversions in your account.If you’re running Demand Gen and not seeing results, this might be why. This new metric gives credit where it’s...
2025-04-1207 min
Apologetics ProfileThe Occult Roots of the Prosperity Gospel with Dr. Richard Howe [Part 2]Word-faith teachers claim that faith is a kind of power or force that we can utilize to our advantage to help us prosper physically, financially, and spiritually. This week philosopher and apologist Dr. Richard G. Howe will continue to unpack the problematic doctrines and practices of the word-faith prosperity heresy and give us sound, biblical insights as to how we can prevent and counter-act these false teachings. Dr. Richard G. Howe is a writer as well as a public speaker and debater in churches, conferences, and university campuses on issues concerning Christian apologetics and philosophy. He is N...
2025-04-0748 minDigital HorizonsMastering Live Shopping: Boosting Sales with Urgency and Engagement StrategiesUnlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep yo...
2025-03-3113 min
Apologetics ProfileThe Occult Roots of the Prosperity Gospel with Dr. Richard Howe [Part 1]The word-faith prosperity gospel is not really the Gospel at all. Much of the heretical theology and practice within the word-faith movement comes from much older and long-standing occult beliefs and practice. This week and next on Apologetics Profile, we'll be featuring president of Watchman Fellowship James K. Walker's conversation with Dr. Richard Howe about the occult influences in the doctrines of highly popular word-faith teachers such as Kenneth Hagin, Kenneth Copeland, Benny Hinn and Joyce Meyer.Dr. Richard G. Howe is a writer as well as a public speaker and debater in churches, conferences, and...
2025-03-3138 min
Apologetics ProfileReaching Mormons with the Gospel [Part 2] with Bill McKeever and James WalkerThere are nearly seven million Latter-day Saints in the United States today. And yet despite the growth of Latter-day Saints in foreign countries, the LDS church in the US continues to see a significant decline in its membership. Since 2021, the LDS church in the US has experienced a decline in membership in 21 states. Through the growth of available information on line, many LDS are discovering for the first time many of the problems with the church's history and theology that have until quite recently been kept secret from members. This week on the Profile President of Watchman Fellowship James...
2025-03-1046 min
Apologetics ProfileReaching Mormons with the Gospel [Part 1] with Bill McKeever and James WalkerThis week and next on the profile President of Watchman Fellowship, James Walker sits down with Bill McKeever, founder of Mormon Research Ministry (MRM) and the Utah Christian Research Center, about many of the challenges facing Latter-day Saints today regarding the church's history and theology. We hope these episodes will better equip you to engage and understand your LDS friends, neighbors, and missionaries that come to your door. Bill McKeever founded Mormonism Research Ministry in 1979 with the hope of informing the Body of Christ about the differences between Mormonism and Christianity. He has also made an e...
2025-03-0355 minDigital HorizonsRebranding for Success: Transforming Business Goals into Market ImpactUncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pi...
2025-02-1328 min
Apologetics ProfileSara's Journey from Islam to Jesus [Part 2]Just how radically different is the portrait of Isa in the Qur'an with Jesus of the Bible? This week we'll hear once more from president of Watchman Fellowship James Walker's interview with Sara, a former Muslim, who was moved and convicted by Jesus' Sermon on the Mount in Matthew. If Allah is truly merciful and loving, why did the Sermon on the Mount seem so radically different than the Allah of the Qur'an? This interview took place live at the Defend Apologetics Conference at New Orleans Baptist Theological Seminary this past January.Sara is is a former...
2025-02-1036 min
Apologetics ProfileSara's Journey from Islam to Jesus [Part 1]This week we conclude our series on Islam with the testimony of a former Muslim who became a Christian after questioning some of the basic teachings of the Qur'an and the Hadiths. On this episode president of Watchman Fellowship James Walker had a chance to talk with Sara at the Defend Apologetics Conference in January about her transition from Islam to Christianity. This week we'll hear about Sara's background with Islam and how she started to question what the Qur'an and the Hadiths really say about Jesus.Sara is is a former Muslim who became a Christian...
2025-02-0331 min
Apologetics ProfileIslamic Tawhid Vs the Christian Trinity with Dr. Imad Shehadeh [Part 2]When engaging Muslims with the truth of Christianity, it is crucial we understand clearly not only our own doctrines but those of our Muslim friends and neighbors as well. While we use many familiar-sounding concepts, our definitions are often radically different. This week on the Profile we continue our discussion with founder and president of Jordan Evangelical Theological Seminary in Aman, Jordan Dr. Imad Shehadeh. We talk more about his 2020 two-volume publication God With Us and Without Us - The Beauty and Power of Oneness in Trinity versus Absolute Oneness. Imad will share more valuable insights from his decades...
2025-01-2732 min
Apologetics ProfileIslamic Tawhid Vs the Christian Trinity with Dr. Imad Shehadeh [Part 1]God is doing a work in the Middle East. This week and next on the Profile we talk with the founder and president of Jordan Evangelical Theological Seminary in Aman, Jordan Dr. Imad Shehadeh. The seminary, established in the early 1990s, presently trains and equips Christians, many who are former Muslims, to pastor churches and serve in Christian ministry throughout the Middle East and the world. Dr. Shehadeh shares with us his insights and experience in engaging Muslims with the truth of the Christian faith. We discuss his 2020 two-volume publication God With Us and Without Us - The Beauty...
2025-01-2033 min
Apologetics ProfileDiscussing the Trinity with Muslims [Part 2] featuring Dr. Sherene KhouriWhen sharing our own testimonies and stories about our faith in Christ with Muslims, it is essential to know some basic differences between Christianity and Islam. What do Muslims believe about the Trinity? What is the true nature of God? What are the fundamental differences between the God of the Bible and Allah of the Qur'an? This week we continue our discussion with Dr. Sherene Khouri, author and assistant professor of Arabic at Liberty University of Virginia, about her new book, Triune Rationality - A Trinitarian Response to Islamic Monotheism. Dr. Khouri provides us with helpful historical insights and k...
2025-01-1337 min
Apologetics ProfileDiscussing the Trinity with Muslims [Part 1] featuring Dr. Sherene KhouriThe Trinity of Father, Son, and Holy Spirit is perhaps one of the most difficult and challenging doctrines of the Christian faith. Perhaps it is nowhere more challenging to explain than in dialogue with Muslims, who believe that Christianity is blasphemously polytheistic, teaching that there are literally three distinct Gods. Our guest this week and next on the Profile, Dr. Sherene Khouri assistant professor of Arabic at Liberty University of Virginia joins to discuss her new book, Triune Rationality - A Trinitarian Response to Islamic Monotheism. Dr. Khouri provides a comprehensive historical look back to three lesser-known Christian apologists w...
2025-01-0641 min
Apologetics ProfileJames Hannam: God's Philosophers - How Dark Were the Dark Ages? [Part 2]You have probably seen the picture of Earth taken by the Voyager I satellite on Valentine's Day in 1990. It looks like nothing more than a little pixel, just a tiny point of light hanging in a beam of sunlight, like a mote of dust. Long before NASA presented this iconic image to the public, however, the late Medieval poet Dante had imagined the Earth would appear as a mere point of light in comparison to the rest of the cosmos. Many Medieval thinkers had gifted and extraordinary insights into the nature of reality, many of which laid the foundation...
2024-12-3036 min
Apologetics ProfileJames Hannam: God's Philosophers - How Dark Were the Dark Ages? [Part 1]You have likely heard the term "the Dark Ages" to describe the period of history from about 450 A.D. to 1450 A.D. And you have likely heard a historian or science popularizer or two suggest that it was primarily the Christian Church of the time which was the root cause of suppressing true scientific knowledge of the physical cosmos. Medievals were ignorant, superstitious, and didn't do much of anything scientifically significant for nearly a thousand years. Our guest this week, author and historian James Hannam, says that this disparaging caricature of the Medieval Era is entirely wrong. This week's...
2024-12-2337 minDigital HorizonsUnlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize ProfitsUnlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture and convert valuable market share. Explore the dual power of Google’s organic and paid search strategies, and learn how to make your site more relevant through effective SEO techniques. Whether it's on-site optimization or link building, discover how to shine during peak sales pe...
2024-10-2719 min
Apologetics Profile258 Many Worlds, Mormonism and Multiverses [Part 2] with Dr. Luke BarnesWhat does materialism, Big-Bang cosmology, and Mormonism all have in common? Can we really work toward becoming a god of our own world? What does a mid-twentieth century interpretation of quantum mechanics have to do with Latter-Day Saint theology? And just exactly how can the Gospel help us better understand how to respond to these complex issues? This is part two of our rather unique dialogue with president of Watchman Fellowship and former 4th-generation Latter-Day Saint James K. Walker and astrophysicist and cosmologist Dr. Luke Barnes, plus some bonus material from some of our previous podcasts you won't want...
2024-10-2135 minDigital HorizonsMaximize Your Black Friday Profits: Proven Strategies for Unmatched Sales SuccessReady to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences early, the power of shifting budget allocations towards reach and video view campaigns starting in September, and the benefits of offering flexible payment options like Buy Now, Pay Later (BNPL) to build trust and smoothen checkouts. You'll learn how understanding your margins when offering discounts through BNPL can be a game-changer for optimizing your sales.Ever...
2024-09-3010 minDigital HorizonsWhat's Holding You Back from a PERFECT Brand Strategy?Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your business's growth and why a consistent and compelling brand message across all touchpoints is non-negotiable. Plus, discover the importance of maintaining...
2024-09-2308 minDigital HorizonsWhy DIY Advertising Could Be Holding Your Business BackWhat’s the real cost of doing your own advertising? Get ready to discover why self-managed campaigns might be the anchor dragging down your business growth. Brian and James, with over two decades in the marketing industry, share why DIY advertising often leads to missed opportunities and inconsistent results. By not engaging experts, you could be sacrificing potential sales and new clients that far outweigh the savings on agency fees.Join us as we break down the top five reasons why your time is better spent on core business activities rather than trying to navigate the complexities of...
2024-09-1209 minDigital HorizonsBrand News: ChatGPT-5 Is Going To Be HugeWhat if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4, highlighting its impressive capabilities and discussing the exciting advancements coming with GPT-5. This new version promises breakthroughs in natural language processing, enhanced multimodal capabilities, and unprecedented levels of personalization. With potential backing from tech giants like Apple and NVIDIA...
2024-09-1004 minDigital HorizonsLinkedIn Growth Strategy: From 0 to 6000 Followers within 4 MonthsWhat if you could build a highly engaged LinkedIn following in just four months? Our guest Brent Neale did exactly that, amassing 6,000 followers and over 640,000 post impressions. Inspired by Gary Vee’s philosophy that attention is the new currency, Brent strategically crafted content to stand out in a crowded digital landscape. Join us as Brent spills the secrets behind his rapid growth and the distinctive elements that make a personal brand irreplicable.Authenticity and consistency lie at the heart of personal branding, and Brent exemplifies this perfectly. By staying true to his values and employing natural language, he...
2024-08-1230 minDigital HorizonsCapture Every Opportunity: AI Enhances Lead Response EfficiencyCan you afford to let high-value leads slip through the cracks? This episode of the Digital Horizons Podcast promises to equip you with the knowledge and tools to treat every lead like gold and optimize your sales process. Brian and James unravel why some businesses fail to close leads despite their high quality. We emphasize the indispensable role of AI tools and chatbots in managing a high volume of leads, ensuring that your business captures every opportunity. By sharing a compelling client experience, we highlight how transforming your sales process with advanced tools can significantly improve your conversion rates.
2024-08-0623 minDigital HorizonsSteal Your Competitors Traffic With YouTube AdsWhat if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically target competitor URLs, gaining a cost-effective advantage. You’ll also learn about the expansive reach and cost-effectiveness of YouTube in Australia, and how Google’s broader ecosystem, including interest targeting, custom audiences, and search-based keywords, enables pinpoint ad placements. We’ll also dive into demographic and geographic targeting, ensuring your ads re...
2024-08-0516 min
Apologetics ProfileQ&A - A Christian and Atheist Discuss God - James Walker VS Bill Kluck [Part 3]NOTE: Parts 1 and 2 of this podcast are also available in video format on YouTube here: https://youtu.be/4T56TJA0aOY. If you would like to know more about having Bill and James present a similar debate for your church or university ministry, contact Dr. Brady Blevins at BBlevins@watchman.org.On this final installment of A Christian and Atheist Discuss God, atheist Bill Cluck and Christian James Walker answer questions sent in by you our listeners and those questions they did not get to in the live debate:
What should a struggling Christian...
2024-04-0853 min
Apologetics ProfileA Christian and Atheist Discuss God - James Walker VS Bill Kluck [Part 2]NOTE: This podcast is also available in video format on YouTube here: https://youtu.be/4T56TJA0aOY. The complete Q&A for this discussion will air on Monday, April 8, 2024. If you have a question for Bill or James please TEXT the word Ask to 817-204-5066 NO LATER THAN APRIL 2nd. Bill and James will answer the remaining questions from the live event (Parts 1 and 2) as well as the new questions from our podcast audience at that time.Is belief in God just a matter of evidence? What kind of evidence counts for God's existence? The...
2024-04-0137 min
Apologetics ProfileA Christian and Atheist Discuss God - James Walker VS Bill Kluck [Part 1]NOTE: This podcast is also available in video format on YouTube here: https://youtu.be/4T56TJA0aOY. The complete Q&A for this discussion will air on Monday, April 8, 2024. If you have a question for Bill or James please TEXT the word Ask to 817-204-5066 NO LATER THAN APRIL 2nd. Bill and James will answer the remaining questions from the live event (Parts 1 and 2) as well as the new questions from our podcast audience at that time.Is belief in God just a matter of evidence? What kind of evidence counts for God's existence? The...
2024-03-2533 minDigital HorizonsWhat's The Best Online Channel To Advertise Your Business?Unlock the secrets to selecting the perfect digital marketing platforms for your brand with WHD Partnerships Director Lana Hill and me, James Walker. Together, we dissect the nuances of online advertising, focusing on the unique challenges and opportunities presented by Google Ads. We delve into how search volume, competition intensity, and search intent can influence the success of your campaigns and highlight the often-overlooked necessity for businesses to be ready to convert leads into long-lasting customer relationships. Our conversation offers a fresh perspective on cost estimations and the critical evaluation of conversion rates, ensuring that your investment in digital...
2024-03-1033 min
Faster, Please! — The Podcast🌐 My chat (+transcript) with James Walker of microreactor startup NANO Nuclear EnergyReaders and listeners of Faster, Please! know how incredible the untapped potential of nuclear power truly is. As our society (hopefully) begins to warm to the idea of nuclear as an abundant, sustainable, and safe source of energy, a new generation of engineers and entrepreneurs is developing a whole new model of nuclear power: the microreactor.Here on this episode of Faster, Please! — The Podcast, I talk with James Walker, a nuclear physicist and CEO of NANO Nuclear Energy about the countless applications of his company’s under-development, mobile, and easily-deployable nuclear reactors.In This Epis...
2024-03-0117 minDigital Horizons2024 Strategy: A Deep Dive Into AI, Micro Influencers and the Future of Digital MarketingReady to take a deep dive into the future of digital marketing? We're pulling back the curtain on the upcoming 2024 strategies with our guests, Brent Neale, Steph McGrath & Lauren MacDougall from Walker Hill Digital.We unpack the latest developments in Google Ads, including the exciting rise of AI and machine learning, the introduction of Demand Gen campaigns, and the intricate use of different engagement metrics to measure success. We then shift gears to discuss the increasing influence of micro influencers in the marketing sphere and the revolutionary impact of AI in business operations. Can you i...
2023-12-1434 min
Digital HorizonsHow Much Should You Invest Into Marketing in 2024?Imagine accelerating your brand's growth with a strategic marketing plan that fits into your comfortable budget. That's exactly what you'll learn from this episode of Digital Horizons, where my co-host, Lana Hill, and I chart the course for a successful marketing year in 2024. We'll address one of the most significant challenges businesses face - scaling. We examine the importance of measuring conversion performance and the secret weapon of CRM platforms for tracking ROI. We'll share insights on the power of offline conversions and how you can analyze data to supercharge your campaigns. As we wrap up, we'll...
2023-12-0822 min