Shows
The Storied FutureAligning Everyone from the Buyer to the Boardroom w/ Jamie Cleghorn and Rishi Dave of Bain & CoIn the second episode of the Storied Future Podcast, Chris talks to Jamie Cleghorn and Rishi Dave of Bain & Company about how to create alignment across the B2B organization, from the buyer to the boardroom.Jamie is a Senior Partner focused mainly on growth strategy, go-to-market effectiveness, and organizational alignment. Rishi is an Expert Partner in the firm's commercial excellence practice with deep expertise in B2B marketing and digital marketing.This conversation covers a ton of ground, and centers around a few core principles—perhaps the biggest of which is the importance of tal...2022-09-221h 00