Shows
You, Me & CPG by HainesWhat is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass?Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond.Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests.Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo Co-Founder) and Luis Osório (IWSR’s Head...
2025-11-051h 04
You, Me & CPG by Haines“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too…It's forecast to be a $150 billion industry by 2030, and by 2027 there’ll be GLP-1s available in pill format - food and drinks categories beware.This week’s ‘You, Me & CPG’ features 4 of the brightest minds and most sound voices that you NEED to hear right now; Rob Hobson, Jonny Forsyth, Jennifer Dyne, and Dr Caroline Withers.Their collective experience is impossible...
2025-10-081h 04
You, Me & CPG by HainesHow to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.Join us on You, Me & CPG this week...
2025-07-0944 min
You, Me & CPG by HainesHow Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention.Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and shows absolutely no signs of slowing...
2025-06-1252 min
You, Me & CPG by Haines'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable.As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands…Yves draws on his extensive experience as he shares how to find the line between bold and reckless marketing, treating marketing like politics, and why imagining Carlsberg as a ‘health company’ might ensure its long-term survival.This episode cover...
2025-05-1448 min
You, Me & CPG by HainesPuns, Protein and Perseverance - How Surreal Won Breakfast #20Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.This episode coversSurreal’s genius social media hack to validate a product idea before...
2024-12-1846 min
MAD//PodCarlsberg's Nikola Maravic and Jamie Holtum - Creating an Elegant RevolutionGlobal Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected the dots between the elegance of the 1664 brand and the worlds of design, art and fashion. See omnystudio.com/listener for privacy information.
2024-10-0813 min
You, Me & CPG by HainesOLIPOP: Taking On The Giants #19David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other.Join us on You, Me & CPG as we discover his great influences, California’s wonderful relationship with business failure, and why compounding decisions can be the difference in whether you sink or swim.This episode coversThe...
2024-10-021h 01
You, Me & CPG by Haines'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well…Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to explo...
2024-09-0450 min
You, Me & CPG by Haines“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain…Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception...
2024-08-0748 minYou, Me & CPG by Haines‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.This episode coversWhy el...
2024-06-2652 minYou, Me & CPG by Haines‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them…This episode coversWhy, and how, the beauty and health categories are blendingGenerational shifts in demands from FMCG prod...
2024-05-1554 minYou, Me & CPG by Haines‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more pe...
2024-05-0135 minYou, Me & CPG by Haines‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...This episode coversInfluencer marketing in the t...
2024-04-0346 minYou, Me & CPG by Haines‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.This...
2024-03-2044 minYou, Me & CPG by HainesThe Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode…Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.This episode coversJonathan Stordy’s ‘elephants and mice’ method for productivityOllie Palmer’s approach to breaking huge tasks into building blocksDavid Kershaw’s experience with ‘brutal simplicity of thought’Stephen R...
2024-02-2136 minYou, Me & CPG by HainesBrutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should lea...
2024-02-0744 minYou, Me & CPG by Haines'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas…Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every desi...
2024-01-2443 minYou, Me & CPG by Haines‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessonsStephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…This e...
2024-01-1044 minYou, Me & CPG by Haines‘THIS IS THE WAY TO UNLOCK YOUR CREATIVE BEAST’ – MAU RUTABINGWA On Finding The Keys To Unleash Creativity Both Within And Beyond Work, How Companies Can Curate More Creative Environments And Tales From The Top As Head Of Spirits For Diageo #7When you bring your whole, unfiltered self to your work, that’s where magic happens - if that’s true, then Mau Rutabingwa is a master magician.Whether through her role as Head of Spirits Innovation for Africa at Diageo, or her musical artistry as Mau Roots, this week’s You, Me & CPG guest bucks trends boldly, often with incredible results.She joins Jamie Holtum to share how you should embrace your identity at work, indulge in shared successes, and bring the fun back into this inherently creative industry.This episode coversHow Ma...
2023-12-1339 minYou, Me & CPG by Haines‘DON’T BE AN IDIOT’ JONATHAN STORDY On Commanding Influence & Leaving The Right Legacy #6Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching the surface…With so many roles across so many territories, the experiences that Jonathan shares with us on You, Me & CPG define the blueprint for success as an industry leader.Join us as he takes us through an illustrious career, touching on empathetic leadership, defining culture, surviving a cyber attack, and so much more.This episode coversHow power can change those in leadershipWorkplace happiness and wellbeingInternational differences between...
2023-11-2952 minYou, Me & CPG by Haines'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.This episod...
2023-11-1555 minYou, Me & CPG by Haines‘Unemployable, Over Stressed And Going Nowhere’- MARK SCOTT On Breaking The Insanity Cycle, Unlocking The Power Of Passion And Founding Bella & Duke - The UK’s Fastest Growing Pet Food Business #4Mark Scott’s illustrious history is dotted with a vast array of successful businesses, but his latest is in a niche of its own - beloved pet food brand Bella & Duke.It’s a brand which, in 6 years, has amassed sales nearing 30 million, a 140-strong team, and orders of 3 million meals a month, a monumental feat demonstrating the power of finding what drives you forward.Join Mark as he shares his highs & lows, and how they’ve informed a CPG journey that sees him fronting such a magical brand.This episode coversThe ar...
2023-11-0144 minYou, Me & CPG by Haines‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…This episode coversSian’s non-linear career...
2023-10-1849 minYou, Me & CPG by Haines‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise…We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.This episode coversThe business lessons from Ollie’...
2023-10-0458 minYou, Me & CPG by Haines‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy...
2023-09-2057 min
You, Me & CPG by HainesWelcome to the You, Me & CPG PodcastWelcome to You, Me & CPG, the podcast brought to you by Haines, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?We'll spread across the CPG world, from food and d...
2023-09-1201 min