Shows
The Business of Good#285: The Final Episode of No BS Business SchoolToday’s episode of No BS Business School is a little different—and by that, I mean it’s the last one. After 285 episodes of real talk, hard-won strategies, and this incredible community, it’s time to close this chapter and step into what’s next.I want to start with a huge thank you. This podcast has grown, evolved, and become what it is because of YOU. Every single message, listen, and story you’ve shared has been the heartbeat of this show. Thank you for letting me be a part of your journey...2024-10-3123 minThe Business of Good#259: My CRAZIEST Business Idea Yet, Here's Exactly How I'm Making it WorkI bought a church...Well, technically, I rented a church, but it sounds much more dramatic when I say I bought one. It's actually the building that we secured to start a second business, and boy, this ride has been wild! I've chatted about this whole process quite a bit with some of the amazing women I work with, but I've been itching to dive into it on the podcast because it's been one heck of an adventure—opening a second business, and one that's totally offline. So, behind the scenes, for the past...2024-04-2324 minThe Business of Good#238: Ask Jan - What do I need to know when my audience has expanding internationally?I'm back with my new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week.Today's question comes from Jenny Waters, "now that my market has grow overseas, what do I need to prepare for with my business?" Expanding your business overseas is an incredible opportun ity, but if we want to make the most of it, we need to be ready for the challenges that come with it. But, I'm here to help. In tis episode we cover...The pricing considerations you need to be lo...2024-01-1211 minThe Business of Good#236: Ask Jan - How can I clearly explain who my ideal customer is and how I help them?I'm walking into 2024 with a new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week.Today's question comes from Robyn Sessoms, "how can I clearly explain who my ideal customer is and how I help them?"Clarifying your elevator pitch so you clearly state who you help and how is one of the most difficult tasks in business!But, I'm here to help. In tis episdoe we cover...The best questions to ask when you're drilling down on your ideal customer avatarHow to craft the p...2024-01-0516 minThe Business of Good#192: Why I'm Rebranding My BusinessDrumroll, please... I'm officially rebranding my business!It's been quite a journey getting here, and I've poured my heart and soul into making this decision. But let me tell you, it's been worth every single moment of hard work and contemplation. The last few years have been a huge learning curve that helped me to find my own lane within the online business world. All of those lessons have helped me to find what I care about the most - helping you grow a profitable business on your own terms.So, it's time fo...2023-08-0113 minThe Business of Good#190: Giving Yourself Permission to Start Again with Shannon RussellLife is a series of chapters, and sometimes, circumstances force us to hit the reset button. Whether it's a career shift, a major life event, a relationship change, or simply feeling stuck in a rut, starting again can be both daunting and exhilarating. If you've been feeling now is the time for you to start over, but don't know the steps to get started, this is the episode for you.My guest Shannon Russell is a career coach, entrepreneur, and host of the Second Act Success Career Podcast. Shannon supports women on how to change c...2023-07-1833 minThe Business of Good#186: Starting a Business After Your Corporate Career - My Second Act StoryHave you ever wondered how to turn your career into a business so you can pursue your second act professionally?I was honoured to be a guest on my good friend's podcast, Shannon Russell of Second Act Success where she invite me to share my own story of leaving my career and starting my own business.We had such a rich conversation, that I wanted to share it here to help you as you're navigating your own second act success story. Can you start a business in your 40s and see success? Damn...2023-06-2736 minThe Business of Good#183: How to Think Like a CEO with Diana LidstoneDo you ever feel like you're stuck in a never-ending game of putting out fires? If you’re saying “heck yes, Jan!”, then this is an episode you’re going to love. Get ready to level up your game because we're about to dive into setting you up to start thinking like a CEO instead of a chief everything officer. I couldn't be more thrilled to introduce my incredible guest, Diana Lidstone, a true powerhouse in the world of business consulting. With nearly four decades of experience and a global reach, Diana has empowered thousands of entre...2023-06-1541 minThe Business of Good#179: Marriage, Intimacy and Business Growth with Monica TannerLet me throw a question at you that might just blow your mind. Did you ever stop to think about how your sex life can actually impact the amount of money you make in your business? I know, it's a bit unconventional, right?So, if you're sitting there thinking, "Hold up, Jan, where are we headed with this episode?" Don't worry, I've got you covered. Just stick with me for a minute!I've invited an expert to guide us through this intriguing discussion. Joining me on the podcast is none other than Monica Tanner, a...2023-06-0150 minThe Business of Good#174: Blending Creativity with Business with Jeff Dolan How can we blend the creative side of ourselves within our business?Jeff Dolan is the CEO of Wavve, a cloud-based platform that helps podcasters and other audio creators keep marketing on social media simple. He is a podcaster, musician, and award-winning filmmaker who loves to encourage creators of all stripes.Jeff believes that we’re all on a journey toward finding our way in the world, and we should pursue what we feel called toward. For him, it was calling to become a CEO and entrepreneur. But at the same time, the kid in him...2023-05-1750 minThe Business of Good#165: How to Show Up with Real Value for Your Audience with Alex SanfilippoGet ready to elevate your business game with my incredible guest, Alex Sanfilippo!In today's world, it's easy to feel overwhelmed and stressed about constantly creating content, but Alex is here to provide you with a fresh perspective on how to show up with real value for your audience.As a successful entrepreneur and top-ranked podcaster, Alex has a wealth of experience and insights on how to engage with your audience, create valuable content, and build genuine relationships with the people you're here to serve. His emphasis on authenticity and staying true to y...2023-04-2445 minThe Business of Good#106: How to Convert More Customers Using the 5 Stages of AwarenessIf you want to go from becoming good at sales to being great at sales, what you need to narrow down on is understanding how aware your potential customers are of their own problem.Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.In this episode you'll learn...What the 5 stages of awareness are and why you need to know themHow to create content that speaks directly to your ideal customerAnd, how to move people through your funnel authentically...2022-10-1815 minThe Business of Good#105: What's the secret to your first $100k? Not what you're being told.What's the key to making your first $100,000 in your business?It's actually not what the gurus are telling you it is.In my new series, I'm breaking down common online business advice and exploring whether it's fact or fiction.I sat through an online webinar recently and my eyes almost rolled to the back of my head when I heard this advice being handed out... "The key to making your first $100,00 is figuring out how to get customers."If only it was that easy! There's a significant...2022-10-1406 minThe Business of Good#102: A Behind the Scenes Look at a Week in My BusinessHave you ever wondered what it looks like on the inside of someone else's business?I'm pulling back the curtains on my own and spending a week with you sharing the behind-the-scenes in my own business.This is a real, raw episode documenting one of the hardest weeks in my business of the year. You'll learn....How I plan my weeks and the tools I use to keep myself on taskThe major shift in my business that caused me to have to make some hard decisionsHow I juggle the battle between my h...2022-10-0439 minThe Business of Good#85: Establishing Your Campaign Goals to Generate Consistent Revenue in Your BusinessDo you worry about where the money is your business is going to come from each month?On the third episode in my podcast series, I'm breaking down how to establish your campaign goals so you never need to worry about that again! A completed campaign strategy will lay out the roadmap for you to follow, and ultimately lead to financial success. But first, we need to set some targets to achieve.In this episode you'll learn...How to set your yearly revenue goals so you can reach themHow to framework your yearly campaign...2022-08-1021 minThe Business of Good#84: How to Dial in on Your Foundational FiveDo you have the most important foundational aspects of your business in place?In this episode of of my 5-part sales podcast series, I'm talking about the behind the scenes work you need to focus on to really set yourself up for success with creating a capital campaign. In this episode you'll learn...How to define the problem that you solve with your businessHow to ensure you're creating the right offer to solve that problemThe psychological triggers that make your ideal customer buy from youHow to algin the benefits you bring to their lives a...2022-08-0916 minThe Business of Good#83: The Sales Formula the Online Gurus Aren't Teaching YouWelcome to my sales workshop week! In this 5-part series, I'm not going to teach you another traditional funnel or offer launch system....like everyone else. I'm going to teach you how to build a capital campaign sales plan that is going to take your conversion rates to levels that you never even dreamed of!If you have a program, product or service that you’ve been trying to sell more effectively so you can start having consistent 6-figure years in your business, this is the podcast series for you. In this episode, you'll lea...2022-08-0813 minThe Business of Good#82: Why Are We So Afraid to Talk About Making Money?There is a common discussion about making money that the charity sector hangs tight to that I'm seeing creep over to the for profit world more and more."It's not about the money, it's about the impact we make."The impact matters, YES! But if you're not making money, your impact isn't going to go very far. Why are we so afraid to want to make money in our business?If you're struggling to get your mindset wrapped around the idea of being profitable, check out out this episode where I t...2022-08-0415 minThe Business of Good#81: NO BS FUNNEL AUDIT - Blossoming From WithinWhen you're new in business, how can you start gaining trust with your potential customers? This audit is filled with tips on how to build the know, like, trust factor in business. Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour. If you're looking for business tips on topics like:How to attract the right people to your business so you can stand out from your competition. How to set up a funnel that will increase your sales wit...2022-08-0233 minThe Business of Good#80: Want to Make More Money in Your Business? Start Treating it Like a CharityYou don't need to follow the cookie cutter advice to grow a very financially successful business. And nothing could be more 'out of the box' than running your business with a charitable mindset so you can make more money and help more people!On this episode of the podcast, I'm breaking down the charitable funnel and how you can use it to grow your conversions with smaller audiences. If you're looking to learn...How to sell in a way that's authentic and meaningful while leading to larger conversion rates The most effective twe...2022-07-2819 minThe Business of Good#79: NO BS FUNNEL AUDIT - The Self Nurtured TeacherAre you trying to pivot your business to find new opportunities? This audit is filled with tips in how to do that so you can find the right audience for your offer. Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour. If you're looking for business tips on topics like:How to attract the right people to your business so you can stand out from your competition. How to set up a funnel that will increase your sales with...2022-07-2633 minThe Business of Good#78: Dealing with Online Harassment as a Female Business OwnerIt's not right, but at some point all of us have to deal with some version of online harassment and cyberbullying as business owners. The internet isn't the kindest place to hang out. What happens when you're on the other end of unwanted comments and conversations that impact you and your business?On this episode of the podcast, I'm breaking down some easy tactics to feel better prepared to deal with the uglier side of the internet.If you're looking to learn...How to set up establish anti-harassment policies for your businessThe 3 s...2022-07-2120 minThe Business of Good#77: NO BS FUNNEL AUDIT - Kingdom CoachingFunnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour. If you're looking for business tips on topics like:How to attract the right people to your business so you can stand out from your competition. How to set up a funnel that will increase your sales without being overwhelming to run.How to create a scalable business that allows you to have time for yourself and your family.Then check out this episode of No BS Business School where I...2022-07-1925 minThe Business of Good#76: 7 Steps to Fix Your Website FunnelYour website is the start of your funnel, so if you want to grow your sales you need to make sure you have it setup to work in your favour. On this episode of the podcast, I'm auditing five small business websites and making some suggestions on quick fixes they can make to their sites to help turn visitors into customers. If you're looking to learn... How to create a lead magnet that people are excited to downloadThe best call-to-action language to use on your website that drives people to connect with youHow to use...2022-07-1436 minThe Business of Good#75: NO BS FUNNEL AUDIT - Chef Rafael GonzalezFunnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour. If you're looking for business tips on topics like:How to attract the right people to your business so you can stand out from your competition. How to set up a funnel that will increase your sales without being overwhelming to run.How to create a scalable business that allows you to have time for yourself and your family.Then check out this episode of No BS Business School where I...2022-07-1241 minThe Business of Good#74: The Business Success TimelineSo many business owners are trying to figure out where they're at in their journey to build a successful business. On this episode of the podcast, I'm breaking down the four stages of the Business Success Timeline. If you're looking for some clarity on what the journey looks like to start and grow a successful business, check out this episode to learn:The four phases of the Business Success Timeline.How to identify what stage you're in and the checklist of key actions you need to take to move to the next phase of the timeline.T...2022-07-0736 minThe Business of Good#73: NO BS FUNNEL AUDIT - The Doodle ProFunnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour. If you're looking for business tips on topics like:How to attract the right people to your business so you can stand out from your competition. How to set up a funnel that will increase your sales without being overwhelming to run.How to create a scalable business that allows you to have time for yourself and your family.Then check out this episode of No BS Business School where I...2022-07-0526 minThe Business of Good#72: Creating Content on Social Media and Beyond with Rebecca StanisicConstantly trying to create content as a business owner can be overwhelming! Rebecca Stanisic, powerhouse content creator and freelance writer joins me this week to break down why it's important to take the conversations beyond your Instagram feed if you want to grow your business and your sales authentically. If you're looking to learn...How to use DMs to make connections instead of only creating contentThe best way to create content beyond social media and how it makes posting on social media easierHow to leverage social media posts to connect offline authentically Then che...2022-06-3042 minThe Business of Good#71: How Toxic Positivity Holds Women Back in BusinessToxic positivity is holding women back in business.That's a heavy statement, but one that we need to be talking about. When I moved from my career into the online world, I wasn't prepared for the amount of business advice that was tossed around that didn't do much to help women get ahead.So, in my very first episode of my new podcast, I'm breaking down why we need to start having more authentic conversations about the reality of starting and growing a business.And it's not all filled with happy days and...2022-06-2315 minThe Business of Good#70: Introducing No BS Business School You may have been noticing some small changes that I've been making to the podcast over the past few weeks...At the end of 2021, I set a goal to really dial in on my podcast this year, and focus on taking it to the place that I wanted it to go to. Where I wanted that to be was for my show to seen as a valuable resource for women to be able to come and get the information that you really need to know, in order to get your business started, grow it and scale it. 2022-06-1612 minThe Business of Good#69: Business Strategy Session - Jeengi Design GroupHow do you stand out with a new business in a crowded market?Gabriella Milgrom, the owner of Jeengi Design Group, joined me for a business strategy session where we sat down and talked about how to position yourself when you're first starting out.If you're looking to learn how to...Find your niche so you can stand out from your competition Promote your business without having to depend on social mediaStand out as the real you and lean into what makes you so unique Then check out this episode of the podcast, whe...2022-06-0925 minThe Business of Good#68: How Reprogramming Your Self-Worth Will Change Your Business with Helen WalkerEver feel like your brain hates you? It's time to take back control so you can move your business forward.Mindset really matters when it comes to building a successful business. But what are the tangible steps that you can take to help reframe your thinking so you don't get in the way of your own success?Helen Walker joins me on this episode to break down how reprogramming your thinking will change your business.If you're looking to learn...Why the way you view yourself is sabotaging your success What the co...2022-06-0238 minThe Business of Good#67: Business Strategy Session - Tara StewartDo you have the right offer in your business for the right customers? Tara Stewart joined me for a business strategy session where we sat down and talked about how to create the perfect offer for her different audiences. If you're looking to learn how to...Turn your in-person business into an online offerSet up an email marketing plan that fits into your life as a busy woman & business ownerHow to set up a sales funnel in your business that leads to sales Then check out this episode of the podcast, where I hel...2022-05-2645 minThe Business of Good#66: Business Strategy Session - When StudioDo you ever feel stuck in your business and need some help finding the right path forward?Join me for this episode of the podcast where I help Amanda, the owner and artist behind When Studio get work through her business strategy to keep growing her business.If you're looking to learn how to...Get crystal clear on who your dream customers are and how to find themMarket in an way that turns fans into customersLearn how to build your customer base without burning outThen check out this episode of the podcast...2022-05-1937 minThe Business of Good#65: 3 Steps to Market Your Small Business to the Right CustomersAre you feeling frustrated trying to get your small business in front of the right people?I think it is so incredibly important that more small business owners really understand the value of marketing, in connection with business acumen. So I thought today, I'd chat a little bit about those three areas you need to focus on to connect with the people who are the right customers for you.Let's look at the three things that you need to narrow down on, and get clear about when it comes to understanding how to put together...2022-05-1221 minThe Business of Good#64: 10 Simple Tweaks to Make to Your Business WebsiteWant to know a few simple tweaks to make to your business website to help keep people hanging out on it longer? Catch this episode where I review three small business websites and recommend 10 things they (and you!) could optimize on their sites to grow their sales.Last week, I threw up a story on Instagram and I asked if anybody wanted any feedback on their business websites. I got a flood of people requesting me to take a look at what they had up, but I narrowed it down to three people. I'm going...2022-05-0537 minThe Business of Good#63: Avoiding Social Media Burnout as a Business OwnerThere has been a lot of talk recently in the online space about taking a break from posting on social media due to burnout and overwhelm surrounding the need to be on all the time as a business owner. The truth is you don’t need to be posting five days a week to grow your business online!I am going to walk you through my strategy on how to use social media as part of your overall marketing plan for promotion in your business instead of your only plan...so you can avoid the bu...2022-04-2822 minThe Business of Good#62: What to Say No to as a Business OwnerI recently had an opportunity presented to me that I thought was pretty exciting. But the more I thought about it, the more I realized it didn’t fit into my business plan. So I wanted to chat with you a bit today about really examining in your own business the opportunities that will benefit you and why we really need to stop and think before we open that door to anyone who shows up. SMALL BUSINESS BUILDER - JOIN THE WAITLIST!What if you could start getting your business in...2022-04-2121 minThe Business of Good#61: (REVISTING) Five Mistakes to Avoid in Year One of BusinessFor all the things that we do right in our businesses, there are also things that we get wrong. So I thought this would be a good week to revisit an old podcast, where I talked about five of the most common mistakes that small business owners make when they're first launching their businesses, and how to avoid them so you can start your first year on rock solid footing.In this episode:[3:06] Mistake #1 – Do you know who your ideal customer is?[8:21] Mistake #2 – Are you over launching?[1...2022-04-1425 minThe Business of Good#60: Change Your Mindset, Change Your Business with Gill MoakesOne of the hardest parts of owning a business is dealing with mindset. That’s why I'm super excited to be joined by one of my favorite people in the world, Gill Moakes. We talked all about mindset because what we think about ourselves and what we think about the future of our business, and what we think, in general, can really make or break our dreams.Gill Moakes is a UK based business coach & growth strategist who works with freedom-seeking, risk-taking business owners. She’s obsessed with cutting through the noise when it comes to g...2022-04-0743 minThe Business of Good#59: 5 Mistakes You're Making on Your Website (+ How to fix them!)Contrary to what most people think, not all websites are created equally. That’s why this week I wanted to chat about the five most common mistakes I see made on websites that are costing you sales, and how to fix them. GET ON THE WAITLIST FOR IMPACT BUSINESS ACADEMY!https://www.janditchfield.co/impactbusinessacademyIn this episode:[1:56] Mistake #1: No website![3:49] Mistake #2: Crowded menu bar[6:10] Mistake #3: What’s above your fold?[7:34] Mistake #4: “We bui...2022-03-3113 minThe Business of Good#58: Changing The Lens on Inequality in Business with Rosie YeungNot all the conversations we have around business, especially our own business are comfortable conversations to have. But that doesn’t mean we should ignore them. My guest this week, Rosie Yeung joined me to talk about how we can approach those conversations in meaningful way.Rosie Yeung – Founder & CEO of Changing LensesRosie Yeung (she/her) is a Coach, Speaker and Trainer for Justice, Equity, Decolonization, and Inclusion (JEDI), helping people with privilege dismantle systemic inequity while helping people without privilege survive it. She is a Certified HR Leader and Chartered Professional Acco...2022-03-2444 minThe Business of Good#57: The Best Sales Strategy to Make Quick SalesSo many of us are really uncomfortable with the idea of asking for a sale or asking for money period, that’s why this week’s episode is all about the money, honey! I’m going to teach you about my favourite sales strategy to make quick sales and how to implement them into your business ASAP!FREE MASTERMINDJoin me and become part of the inner circle of women in small business shaping the creation of a new community that will serve all of us as we make progress toward transforming the future of bus...2022-03-1711 minThe Business of Good#56: Becoming the Master of One Thing with Laurie JoyOn this week's episode I had a really inspiring conversation about the struggles and triumphs of building a profitable business with Laurie Joy! Laurie is a teacher/professor turned entrepreneurial powerhouse on a mission to teach women how to launch successful businesses using bootcamps. Laurie Joy, Owner of Launch It Live AcademyShe helps female entrepreneurs have 5 figure, consistent launches using 5-day Bootcamps. She is a proud wife and mother and hosts a bustling community of female entrepreneurs supporting each other while they learn to launch SIMPLY! When she’s not supporting her ladies, you can find he...2022-03-1038 minThe Business of Good#55: My Social Media Launch StrategyIf you’ve listened to this podcast for any length of time you know I’m all about having a plan in place, and that includes a social media plan. So this week I wanted to chat a little bit about the social media strategy I used during my recent launch. I'm sharing with you the different ways I've used my platform to grow and nurture my audience throughout my launch plan. Take a listen to see what you can borrow to help during your own launches! In this episode:[4:50] So...2022-03-0322 minThe Business of Good#54: Women Supporting Women: A Conversation with Academy AlumniThis is a really fun and inspiring episode. I’m joined by 5 of my grads to talk about their journey as business owners, their time in the Academy and the community they’re part of and they’re helping to create. These women are leaders in business, they are leaders in their communities and are focused on connecting good with profit.Doors are officially open to Impact Business Academy! Impact Business Academy is the most comprehensive online training program of its kind that teaches you the strategies to build, market, launch and gro...2022-02-2456 minThe Business of Good#53: Creating Community Through Collaboration with Dr. Melisa Arais-Valenzuela & Jennifer Neale, RDAmazing things can happen when women work together. This week’s guests are proof of that. Jennifer Neale and Dr. Melisa Arais-Valenzuela are both graduates of my program, and they recently came together to collaborate on a project that is transforming the lives of their clients - Nourished Mama Jennifer Neale, MSC. RDJennifer is a Registered Dietitian and Certified Intuitive Eating Counsellor, the founder of Nutrition IQ, as well as a mom of two. Jennifer uses her expertise as a non-diet, weight-inclusive Dietitian to help clients achieve their health goals regardless of t...2022-02-1734 minThe Business of Good#52: Don't Wing It. You Need a Plan! (6 Pillars of Building a Successful Business)To me, planning is everything when it comes to set yourself up for success in your business. But social media doesn't always agree with me on this...The 'wing it' culture of business building has been filling my feed lately and it has really made me take pause to think about the impact this has on purpose-driven small business owners.Wing it or plan for it? What's the best approach when your starting your business...Come hang out with me on this episode where I break down what to focus on and what...2022-02-1013 minThe Business of Good#51: Pursuing Your Purpose with Amy McLarenHow can you live a life that is fueled by passion and purpose? My very special guest, Amy McLaren joins me on this episode to show you how!Amy is a leader, entrepreneur, speak and the author of Passion to Purpose: A seven-step journey to shed self-doubt, find inspiration, and change your life (and the world) for the better.This busy mom of 2 splits her time between leading LadyStrength, a growing online community of driven entrepreneurial women, growing an Airbnb business, and being a hands-on CEO of Village Impact, the charity she and her husband...2022-02-0345 minThe Business of Good#50: Cause, Community and Pizza with Erin GrandinettiOn this week’s episode I had an amazing and inspiring conversation with one of my grads, Erin Grandinetti. I really feel like the world needs more women like Erin. As the Founder of Nonna’s Famous Pizza Box she has an unbelievable ability to connect people to cause and also create community. Erin Grandinetti, Owner of Nonna’s Famous Inc.Born and raised in small town Napanee, Ontario and moved to Ottawa at age 19 to attend Carleton University. After working in the local Real Estate market for years, in 2015 moved to Texas where s...2022-01-2732 minThe Business of Good#49: A Behind the Scenes Look into My Work WeekFor this week’s podcast episode, I wanted to do something a little different and share the behind the scenes of a week in my business. This episode is very raw, you’ll hear what I struggle with, what my goals are and how I juggle it all! Exciting News!If you've been thinking that this is the time for you to start your own business, or if you have a business that you've been running for a while, and you're ready to take it to the next level, then I invite you to j...2022-01-2052 minThe Business of GoodBONUS: Building a Business While Raising Resilient Children in a Pandemic with Tara GrattoLet’s get honest for a minute. There’s been a lot of pressure on working moms since the pandemic started and with continued school and daycare closures, we are at the end of our ropes. It’s been a real struggle with this constant feeling like we’re never getting out of this. That’s why this week I have a bonus episode with a special guest, Tara Gratto. Tara is a long-time educator and former preschool owner and she joined me to give some insight into how to cope as parents and how we can help our children c...2022-01-1847 minThe Business of Good#48: From Architect to Artist: How She Built the Business of Her Dreams with Amanda FergusonOn this episode I have one of my recent graduates, Amanda Ferguson! Amanda is the owner and artist behind When Studio which specializes in Archival Fine Art Prints. We had a very inspiring chat about why pursuing this dream of building this business was so important to her. An Architect with a thing for Art - Amanda has been drawing for as long as she can remember. "When I grow up, I want to be an Artist" she would declare as a bubbly four-year-old to whomever would listen. A few decades later, she is living her dream, creating bright, bo...2022-01-1342 minThe Business of Good#47: 4 Surprising Things You're Overlooking in Your Business (+ How It's Costing You Sales)Happy New Year and Welcome to season 2 of The Impactful Life Podcast! On this episode I wanted to chat about 4 surprising things that you might be overlooking in your own business that’s costing you sales. The good news is they’re so easy to fix and once you fix them you’re going to see a big increase in your revenue coming in this year. Exciting News!If you've been thinking that this is the time for you to start your own business, or if you have a business that you've been runnin...2022-01-0616 minThe Business of Good#46: A Year in Review: My Top 10 Podcast Episodes of 2021We have finally made it to the end of 2021. I don’t know about you, but this year was a mix of really great things and some not so great things. But one really great thing that came out of this year for me is that I can now celebrate the first full season of The Impactful Life Podcast! So in this last episode of season one I wanted to share with you some highlights from the top 10 most downloaded episodes.Exciting News!Starting January 18th, I am hosting My FREE Business Idea Bo...2021-12-3040 minThe Business of Good#45: 3 Lessons I've Learned This Year in BusinessWe made it through another year! As we start wrapping things up in our businesses for the holiday season, I wanted to pull back the curtain a little in my own business. On this episode, I sat down to share some of the lessons I’ve learned in my first full year operating as Jan Ditchfield Co.! In this episode:[2:34] Lesson 1: Imposter Syndrome shows up large for me[11:11] Lesson 2: I was afraid to say no[17:44] Lesson 3: Not everything has to be perfect! [2...2021-12-2326 minThe Business of Good#44: How to Grow Your Business Using Video with Virginia KerrHate the thought of having to get on video to market your business? Then this is the episode you've been waiting for!This week on the podcast I have a VERY special guest who is someone I’ve admired for a long time, Virginia Kerr! She sat down with me, and we had a phenomenal conversation about improving how we use video to grow our business. With over 177,000 followers on Instagram and 942,000 followers on Instagram, she knows a thing or two when it comes to video strategy. Using her 20+ years of exper...2021-12-1646 minThe Business of Good#43: 10 Tips & Tricks to Start an Email List ( + FREE DOWNLOAD)This week we’re chatting all about email. I know the idea of growing your email list is as about as exciting as grocery shopping! But, I'm going to help you out by going through my top 10 myths, tips, tricks, and hacks to start your email list from scratch.As a bonus I’ve made a FREE PDF DOWNLOAD of 100 email subject lines that will make your readers click OPEN every time! Make sure to grab your copy today and start turning readers into customers. In this episode:[3:44] Is email marketing just s...2021-12-0914 minThe Business of Good#42: Grief & Business with Jessica BroadwayWe’ve all been through so many changes during 2020 and 2021. It got me thinking about how those changes have also brought a lot of feelings of loss and grief and how it shows up in our daily lives as entrepreneurs. My guest this week is Jessica Broadway, a Certified Grief Specialist and Creation Strategist and Author. Jessica helps her clients identify the grief or loss that is holding them back. Jessica Broadway, Owner of JJ & Co. Consulting.Jessica helps her clients take the deep dive to identifying the loss that is holding them...2021-12-0117 minThe Business of Good#41: 4 Things That Need To Be Below The Fold on Your WebsiteOn this episode I wanted to chat about websites. More specifically, the four things you should have below the fold on your small business website. We all want a gorgeous website, but we also need one that will help us close sales. Want to know the four things that need to be ABOVE the fold on your website? There’s an episode for that! Episode #12 In this episode:[3:43] Build trust with your customers with social proof.[6:36] Doesn’t matter what you sell, you need i...2021-11-2515 minThe Business of Good#40: How to Turn Your Small Business into Your Full Time JobDo you ever dream about quitting your 9 to 5 and going all in on your small business?Trust me, I get it! That's why on this episode of my podcast I'm chatting all about how to turn your small business into your full time job.I go through the 4 strategies you need to move from 9 to 5 to the boss of your small business. This is your success strategy to stop dreaming and start doing. Plus, I have a free PDF download to help you implement these strategies in your own business that you c...2021-11-1712 minThe Business of Good#39: Take a Tour of Impact Business Academy!On this week’s episode I wanted to give you a tour of Impact Business Academy, my new program! If you’ve been listening for awhile you know I retired my signature program, Side Hustle Academy earlier this year because I wanted to make it even better! Impact Business Academy is basically Side Hustle Academy on steroids! Take a listen.Doors are officially open to Impact Business Academy! Impact Business Academy is the most comprehensive online training program of its kind that teaches you the strategies to build, market, launch and grow...2021-10-1417 minThe Business of Good#38: Building a Sustainable Social Enterprise with Sarah TaitOn this episode I am thrilled to be joined by one of my grads, Sarah Tait! As a graduate of the Side Hustle Academy, Sarah has connected the need for gently used kids' clothing into a social enterprise that's directly improving housing for criminalized women in our community!Sarah Tait is the owner of Fabrick Collective, a social enterprise that simplifies shopping for second-hand kids' clothes while raising money for the Elizabeth Fry Society of Ottawa, a charity that provides housing for criminalized women as they rebuild their lives. In her former life as an...2021-10-0633 minThe Business of Good#37: Side Hustle Academy Graduate Spotlight with Brenda Vander ZandenOn this episode I wanted to throw it back to an Instagram Live I did with one of my graduates Brenda Vander Zanden, CEO of Brenda & Co. As a graduate of Side Hustle Academy, Brenda helps busy entrepreneurs launch and scale their online courses using done-for-you and done-with-you services and implementation. She has built a business that’s rooted in strategy and acumen, which has allowed her to make a meaningful difference in the lives of her clients. You can find all things course creation with Brenda & Co. below:WebsiteInstagram2021-09-3020 minThe Business of Good#36: Giving Back in Business with Sara BallantyneOn this week’s episode I’m really excited to be joined by one of my graduates, Sara Ballantyne, Creator of Unstoppable Mama and Founder of Unstoppable Prints Co! We chatted all about pursing what it is that lights you up and finding ways to do it that are supporting the people around you at the same time.Sara Ballantyne – Blogger/Designer/AuthorAs an Ottawa mom of two young kids, Sara expanded her lifestyle blog, Unstoppable Mama, and founded Unstoppable Prints Co, a trendy print shop focused on giving back. Unstoppable Prints Co cre...2021-09-2233 minThe Business of Good#35: A Peek Inside My Business Idea Bootcamp!On this week’s episode I thought it would be fun to actually listen to one of my live trainings! It gives you a little sneak peak into what it's like working with me, how I teach and how my programs are set up. This episode is basically a free trial! You know what else is free? My Business Idea Bootcamp that this live training is from! Exciting News!If you've been thinking that this is the time for you to start your own business, or if you have a business that you've bee...2021-09-1641 minThe Business of Good#34: Balancing Motherhood and a New Business with Natasha MottOn this episode I wanted to revisit an Instagram Live I did with one of my graduates, Natasha Mott of Down Home Designs. This is a really inspiring conversation that I think everyone should hear. As a grad of the Side Hustle Academy, Natasha has transformed her artistic talents into a profitable business while trying to balance motherhood. Her unique ability to add sparkle to the lives of her customers through her unique, handcrafted keepsakes is putting her on a path to profit!You can find Natasha and her fabulous designs below:2021-09-0831 minThe Business of Good#33: Top 5 Missteps You're Making in Your New or Existing Business (+ How to Fix Them!)This week’s episode is all about missteps we make in our early days of our business. I went through the top 5 things that you might not have even realized you’ve done in your business and how to correct them. One is as simple as your email address! Exciting News! If you've been thinking that this is the time for you to start your own business, or if you have a business that you've been running for a while, and you're ready to take it to the next level, then I invite you to...2021-09-0121 minThe Business of Good#32: How to Build a Joyful Business with Lianne KimHow can you build a business that lights you up?On this episode of the podcast I'm joined by my special guest Lianne Kim who joins me to talk about the steps we can take to build the business we were meant to run and step away from the things that drag us down. To me Lianne is the Canada's version of Amy Porterfield. When you listen to this episode, you'll see why I feel that way. Lianne is a business coach and the founder of Mama's and Co., which is an incredible community for m...2021-08-1845 minThe Business of Good#31: What Does Success Look Like to You?On this episode, I wanted to chat about success in your business and what that looks like for you. Success means something different to everyone, even if they’re in the same business as you. It's easy to get lost in comparing ourselves to others and fall down that rabbit hole toward self-doubt. What you need to be focused on when you’re talking about understanding whether you’re gaining success or not, is how you are moving the needle toward achieving your goals, not someone else's. In this episode:2021-08-1115 minThe Business of Good#30: Married to an Entrepreneur with Mike GaudetThis week, I’m joined by a really special guest. And it's actually my husband, Mike! I wanted to have a conversation about it's like to be partnered with someone who’s an entrepreneur when you’re not one and what it takes in a relationship to make this life work. I don’t think enough people are talking about this from the spouse’s point of view. There’s always been this misconception that entrepreneurs lead such glamourous lives skipping down beaches and pulling in 6 or 7-figures. The reality is, it's so much more than that. It...2021-08-0443 minThe Business of Good#29: Five Mistakes to Avoid When Starting Your BusinessThis week I wanted to have a chat about some things that we do wrong in our businesses when we’re first starting out. It’s really important to identify those things really early on so you don’t make those mistakes. But these mistakes are very common! And I’ve seen these mistakes in other businesses and even in my own business so I’m going to tell you how to avoid them! I want to make sure you have the chance to start out on the best foot while you’re growing your business, no matter where...2021-07-2823 minThe Business of Good#28: Business without Burnout with Chelsea WallaceI’m thrilled! This week I’m joined by a really special guest, Chelsea Wallace, also known as The Launch Copy Coach. She is phenomenal! We take it for granted too often that burnout is just the price you pay for being an entrepreneur, but Chelsea has other thoughts on that! She joined me on this episode to talk openly about launching without burning out and how to avoid running yourself into the ground trying to build your business. This is a must listen! Chelsea was a speaker at The Entrepreneur Conference I had earlier this year and I...2021-07-2149 minThe Business of Good#27: Playing Small in Business and LifeWelcome to The Impactful Life Podcast. (Formerly the Hey Spark Plug! Podcast)Notice anything new? I did some pretty deep soul searching recently and realized some changes needed to be made within my own business. This was a journey that I had to go through within my business to realize that there were things that weren't going the right way. More than anything else, I wasn’t showing up the way that I wanted to be showing up for myself and for my community. On this episode of my 'new' podcast, I wanted to tal...2021-07-1418 minThe Business of Good#26: Want to Make a Difference in the World Around You? Start a Business for Good!On this episode we’re talking all about how to build a business for good! I am a big believer that if you want to make a significant social change, you should be starting a business. And that business is a Social Enterprise (Don’t worry! It's just a fancy way of saying a business for good). Building a business for good combines the advocacy of a non-profit with a business for profit. It’s all about aligning making profit in your business while supporting, advocating, and making a lasting impact in the world. In t...2021-07-0717 minThe Business of Good#25: Building Inclusive Businesses with Bernadeth BetchiWe have an amazing guest this week, Bernadeth Betchi!Bernadeth brought her incredible knowledge to an especially important conversation that everyone should have in business and in life.Is your business inclusive? If you had to think about it, chances are it's not. I sat down with Bernadeth and had a very profound conversation about inclusivity in business (and life!) and let me tell you, I learned a lot! And I know you will too. Bernadeth Betchi – President & Founder of Sankofa Consultants GroupBernadeth has a Bachelor of C...2021-06-3050 minThe Business of Good#24: Tips & Tricks to Get Comfortable on CameraThis is Part 2 of leveling up your online presence and it's all about technology! You can find Part 1 HERELast week I shared my tips on how to show up online with confidence and now that we have the confidence down, we need the technology to record it. The right technology and lighting can make such a difference in how your audience sees you and your content! Not a tech person? That’s ok! This episode will give you all of my tips and tricks to ease into the Live space so you can reduce the...2021-06-2315 minThe Business of Good#23: How to Show Up Live Online with ConfidenceI have so much information about leveling up your online presence that I had to make this episode 2 parts! One aspect of leveling up your online presence is being more face-forward on your social media platforms. That means confidently presenting yourself to your audience doing lives, reels, or webinars. “But Jan… I don’t have the confidence to show my face on camera!” This episode is for you! I shared some of my absolute best tips on how to show up online with confidence. I promise it’s not as daunting as it seems! I’ve b...2021-06-1616 minThe Business of Good#22: It's All About Your Brand with Rebecca GunterOn this episode I sat down and chatted with brand maven, marketing genius and copywrite specialist, Rebecca Gunter! We talked all about positioning statements, what they are and why they matter. Take a listen! In this episode: Rebecca Gunter is your port in the storm in communication chaos and marketing mayhem. Her branding prowess and business savvy pairs endless creativity with good old-fashioned know-how. She is here to help you get crystal clear about your motivation and message, positioning you for audience engagement that’s ready for action.Faceboo...2021-06-0956 minThe Business of Good#21: Systems and Processes for a Successful Online Business with Kathleen McDonaldIn this episode I sat down and chatted with Side Hustle Academy Alumni and CEO, Kathleen McDonald! She shares her expertise on the systems and processes you need to have in place to run a successful business without the overwhelm.Doors are closing this week to Side Hustle Academy, my signature program that helps turn your idea into a profitable business. It's the last time I'll be running SHA, so if you've thinking about joining, now is the time! Take a listen! In this episode:Kathleen McDonald, CEO of kathleenmcdonald.caF...2021-06-0238 minThe Business of Good#20: How to Start a Business With Children At HomeIn this episode I wanted to chat about something near and dear to my heart, and that’s building a business with children at home. Balancing motherhood and business can be difficult, but I’m going to give you some tips on how I’ve been able to build a business with a child running around and still be a present mom at the end of the day. Take a listen and then grab your FREE access to my CEO Mom Guide: The “Must Have” Guide to Find the Time to Build Your Business While Raising Children! This is the...2021-05-2619 minThe Business of Good#19: Pursuing Their Passions: A Conversation with Side Hustle Academy AlumniThis is a really special episode. I’m joined by five of my graduates of Side Hustle Academy to talk a little bit about their time in the course and their journey building their business and where its brought them. Plus - Special Announcement!Take a listen! In this episode:[3:17] Sarah Tait – CEO of Fabrick CollectiveWebsiteFacebookInstagram[3:50] Jessica Williams – Founder of Ladies Go Local WebsiteInstagram[4:52] Helene Hebert – CEO of Hélène Hébert Compagnie WebsiteFacebookInstagram[5:51] Natasha Mott – CEO of Down Home DesignsWebsiteFacebookInstagram[6:57] David Va...2021-05-1956 minThe Business of Good#18: Four Mindset Shifts You Need to Make in BusinessOn this episode I wanted to chat a little bit about four mindset shifts that you need to be making in business, especially as an early entrepreneur that are going to move your business forward without the overwhelm. Exciting Announcement! - A new challenge and courses coming soon!! Take a listen! In this episode:[2:13] New five-day challenge [6:22] Mindset shifts [14:00] Scholarship Program - supporting women with children[16:53] Basic business acumen Links mentioned in this episode:[4:39] CEO Prep School[7:02] Hustl...2021-05-1226 minThe Business of Good#17: How to Go from Employee to Your Own BossOn this episode I wanted to chat a little bit about something people don’t talk about enough about in the journey of becoming your own boss. And that’s how to go from being an employee to actually being in charge of yourself. And strategies that you can put in place that will help you with that transition. Plus – An Exciting Announcement! Take a listen! In this episode:[1:30] Exciting Announcement! [7:30] Transition from employee to your own boss[10:08] Tools to stay organized[14:56] Finding a community for support 2021-05-0518 minThe Business of Good#16: The Entrepreneur Conference Highlights - Part 2Earlier this month, I hosted my annual free virtual event, The Entrepreneur Conference and I wanted to put together some highlights for you. This year was all about learning how to level up your online business strategies and it was filled with valuable information that was presented by some amazing and inspirational women in business. Enjoy Part 2 of the conference highlights and make sure to have a pen handy to take notes. Take a listen!In this episode:[4:05] Susan McDonald - Small Biz Finances 101FacebookInstagramWebsite[10:13] Gill Moakes - M...2021-04-2835 minThe Business of Good#15: The Entrepreneur Conference Highlights - Part 1Earlier this month, I hosted my annual free virtual event, The Entrepreneur Conference and I wanted to put together some highlights for you. This year was all about learning how to level up your online business strategies and it was filled with valuable information that was presented by some amazing and inspirational women in business. Enjoy Part 1 of the conference highlights and make sure to have a pen handy to take notes.Take a listen!In this episode:[4:45] Jan Ditchfield – Course Creation 101 Facebook Instagram Website[10:00] Chelsea Wallace – Fundamentals of Your Online Launch...2021-04-2130 minThe Business of Good#14: You Need More than Passion in Business. You Need a Plan.On this episode I sat down to chat about passion and profit in business. Passion in business is important; if you are not passionate about your business, you won’t succeed. But you need more! You also need a solid plan that will harness that passion and turn it into a successful business.Take a listen!In this episode, Jan discusses:[1:15] Getting to the online space.[8:17] Four places to start out with.[11:52] Exciting Announcement! And getting back to basics.[13:03] Just starting out? I’m here to help!2021-04-1415 minThe Business of Good#13: Balancing Mom Guilt and EntrepreneurshipOn this episode I sat down to chat about mom guilt and building a business. As a mom and a business owner, I know it can seem impossible to do both and be successful but, I assure you it is possible! Set your boundaries and set your schedule according to your family priorities and be unapologetic about it. Because you’re a mom first and a business owner second. Take a listen!In this episode, Jan discusses:[2:12] Building a business and leaving a legacy for your children[5:12] You don’t nee...2021-04-0716 minThe Business of Good#12: 4 Things That Need To Be Above The Fold on Your WebsiteOn this episode I sat down to chat about websites and the 4 things that should be above the fold on your site. These are the first things everyone sees on your website, so they matter in how you want people to get to know you. Do you know what action you want someone to take when they land on your website? What do you want to sell them? How should you lay out your site to move your visitors into your funnel? Let’s find out…Take a listen!In this episode, Jan discusses:[1...2021-03-3121 minThe Business of Good#11: Want More Revenue in Your Business? Add a CourseOn this episode I wanted to talk about the 3 ways that adding a course can really change your business. When you add a course, it provides you with an ability to grow a revenue stream that gives you the luxury of being able to choose the clients you want to work with or take on projects that inspire you. Also, exciting announcement about this year’s Entrepreneur Conference! Take a listen!In this episode, Jan discusses: [1:29] Announcement! Bringing back the Entrepreneur Conference![2:26] Preview of some topics that will be discussed durin...2021-03-2413 minThe Business of Good#10: Side Hustle Spotlight with Kathleen McDonaldOn this episode of Hey Sparkplug!, I sit down with Kathleen McDonald to talk about everything from motherhood, pivoting a business and the importance of a supportive community. We chat in-depth about pivoting your business when you feel like something just isn’t working the way it should and how Kathleen is teaching her daughters that they too can become their own boss one day. During this episode Jan discusses:[4:08] Meet Kathleen McDonald[9:25] Something wasn’t adding up, how Kathleen decided to pivot her business[17:32] How the Side Hustle Academy’s communi...2021-02-2432 minThe Business of Good#9: Fear of FailingI opened up the doors to my signature program, the Side Hustle Academy last week, so I’ve been doing a lot of talking with potential students about their dreams and what’s motivating them to start a business. I’m also talking with a lot of people about their fears of joining and then failing to get their idea off the ground. In this episode of the Hey Spark Plug! Podcast, I’m sharing with you my very personal story about the biggest professional failure of my life and where that journey took me. Imposter syndrome is real and we n...2021-02-1915 minThe Business of Good#8: Side Hustle Spotlight with Corvi CreationsI opened up the doors to my signature program, the Side Hustle Academy on Wednesday where I teach first-time female entrepreneurs how to start and launch the business of their dreams. In celebration of this, I’ve been bringing my graduates on to my Instagram Lives and chatting in depth about their businesses and time inside the Side Hustle Academy. I had a really passionate and powerful discussion with Caylie, the founder of Corvi Creations this week and wanted to share that conversation with you. She has built a business that sparks her heart, but also is profitable. Join us...2021-02-1231 minThe Business of Good#7: When Things Don't Go to Plan Within Your BusinessI focus on talking a lot about how to do things right in your business, but what happens when things don't go as planned? On this episode of the Hey Spark Plug! Podcast, I step out of my comfort zone to share my own story of the pivots I had to make since I launched my business. We all make mistakes with our planning and we all face obstacles that are just impossible to move through...like a pandemic. The key to success is knowing when to move your business and when to stick it out.During this...2021-02-0315 minThe Business of Good#6: Connecting Head and Heart in Business with Hélène HébertThis week I’m thrilled to be joined by a special guest, Hélène Hébert the founder of Hélène Hébert compagnie and graduate of the Side Hustle Academy. We sat down to talk about her journey that brought her from having a very successful career as a nuclear engineer to launching her own business where she teaches aspiring and experienced gardeners how to live more sustainably by growing more food at home indoors and out all-year-round. Hélène has a remarkable story to tell about being a working mother, living in the remote north in C...2021-01-2744 minThe Business of Good#5: The Biggest Lie You are Telling Yourself and How it is Holding You Back in BusinessI talk a lot about business principles with my students and in my social channels, but today I wanted to dig into mindset and look at the biggest lie you are telling yourself as a first-time entrepreneur and how it is holding you back in your business. Honestly, if I had a dime for every time I have heard someone say this to me, I’d be obnoxiously wealthy by now! In this episode, I’ll walk you through what that lie is, why it is so commonly believed and three ways to overcome it. During this episo...2021-01-2008 minThe Business of Good#4: Motherhood, Blogging and Marketing Success with Rebecca StanisicOn this episode of Hey Spark Plug!, I sit down with writer, speaker, and digital content creator Rebecca Stanisic to talk every thing from motherhood, blogging and how Rebecca became a online marketing success. We chat in depth about navigating and aligning your motherhood goals with professional goals, how they are both equal priorities and the most common marketing mistakes that early entrepreneurs make.During this episode Jan discusses:● [2:14]: Meet Rebecca! Blogger, freelance writer and a content creator and strategist powerhouse. ● [4:01] Rebecca’s transition in motherhood from working outside the home to monetizing her blog and her jo...2021-01-1331 minThe Business of Good#3: How To Align Your Why With Your Business Goals To Create A ProfitIn this episode of Hey Spark Plug!, Jan discusses in depth her why for stating her business and how her why translates to her ideal customer to create profits in her business. Jan gives you three easy and actionable steps to help narrow down how to align your passions in order to increase your profits.During this episode Jan discusses:[7:40] Step 1: Getting clear on your why. Writing out the reasons why you want to start a business or have started your business.[9:50] Step 2: How your why can lead you to your ideal customer. Understanding who's going...2021-01-0617 minThe Business of Good#2: The 3 Businesses You Should be Starting in 2021In this episode of Hey Spark Plug!, You will learn how to take control of 2021 and see the opportunities that you could be building a business around. Jan discusses the three profitable businesses you should be starting in 2021 and how they will make a difference in the lives of your customers.During this episode Jan discusses:[6:12] Business 1: Course Creation. Teach students how to master a skill, solve a problem, or learn something new.[11:59] Business 2: Membership Based. Build an engaged community and bring members high quality, monthly content that will enrich their lives.[14:00] Business 3: Social Enterprise. Combining...2020-12-3019 minThe Business of Good#1: Top 5 Tips for Starting a Profitable Side Hustle From ScratchOn this first episode of Hey Spark Plug!, Join award-winning social entrepreneur, business educator, and founder of Jan Ditchfield Co., Jan Ditchfield as she shares from her extensive experience as to why businesses struggle financially and her top five tips on how she went from spark to the CEO of a thriving online business in 2020. During this episode Jan discusses:[2:08] Tip 1: Knowing your ideal customer. Knowingly your ideal customer is will guide everything in your business planning.[3:24] Tip 2: The riches are in the niches. Do not leave money on th...2020-12-2109 min