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Tallinn Product Group PodcastDriving Business Results with ResearchJanika Liiv is talking with Maria Saviste from Katana about why research should go beyond customer empathy to focus on driving business results.Maria Saviste is Principal Customer Experience and Market Researcher at Katana, where she plays a key role in guiding strategic decisions for both business and product teams. Prior to Katana, Maria worked as a researcher at Telia, Pipedrive, and Whereby. She’s worked across various levels of research, always ensuring that her insights are not only solving customer problems, but helping to reach business goals.In this episode we discuss:* Di...2024-12-0555 min