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Building OptimalBuilding Optimal#105: Differentiate or DieAt the most fundamental level, there are really only two strategies in business, and only one that works for small businesses. Most home builders get this wrong, and end up stuck in the middle, never generating the profits they should.In this episode Jared discusses the risks of getting your strategy wrong, and the opportunities once you find the one that truly sets your business apart.Also, we just released new products to take your home building company to the next level at the BUILDING OPTIMAL SHOP. 2024-11-2510 minBuilding OptimalBuilding Optimal#100: Market and Lending Trends with Arixa CapitalGossett & Co recently closed two construction loans with Arixa Capital, and sat down with executive Greg Hebner and his team during their visit to Austin. The group discusses the Austin market, California immigration, the latest market and financing trends, qualities of a good lender, and more. Thanks for listening.If you enjoy listening to the podcast, please do us a favor and leave us a review on Spotify or Apple! Also, we just released new products to take your home building company to the next level at the BUILDING OPTIMAL SHOP. Thank yo...2024-02-0754 minBuilding OptimalBuilding Optimal#97: Business Lessons from Charlie Munger (Part 2)Part 2 of our mini-series on Charlie Munger, one of the greatest investors of all time. He’s also one of the most profound thinkers of our era. This continues a multi-part series of short episodes dissecting some of Jared’s favorite lessons from the investing giant.If you enjoy listening to the podcast, please do us a favor and leave us a review on Spotify or Apple!Also, we just released new products to take your home building company to the next level at the BUILDING OPTIMAL SHOP.An...2023-10-2706 minBuilding OptimalBuilding Optimal#96: Business Lessons from Charlie Munger (Part 1)Charlie Munger is one of the greatest investors of all time. He’s also one of the most profound thinkers of our era. This begins a multi-part series of short episodes dissecting some of Jared’s favorite lessons from the investing giant.If you enjoy listening to the podcast, please do us a favor and leave us a review on Spotify or Apple!And don't forget to sign up for our NEWSLETTER where we have all kinds of good tips and info you don't get with the podcast.Tools to make more money and gro...2023-09-2213 minBuilding OptimalBuilding Optimal#95: A Wild WWII Story and a Case for Thinking SmallThis is a departure from our regular programming - Jared shares a very short story from World War II, and how you can apply it as a problem-solving model in your own business.If you enjoy listening to the podcast, please do us a favor and leave us a review on Spotify or Apple!And don't forget to sign up for our NEWSLETTER where we have all kinds of good tips and info you don't get with the podcast.Looking for tools to make more money and grow your biz?In add...2023-08-0408 minCódigo ExponencialCódigo Exponencial¿Debo crear una marca personal?En este episodio Jared, comparte su perspectiva impopular sobre la construcción de una marca personal y cómo puede distraernos de lo realmente importante: crear valor para los demás. Si te sientes identificado con este dilema y buscas un enfoque más centrado, ¡no te pierdas este episodio! Y si te gusta, déjanos una reseña en Spotify o Apple y suscríbete a nuestro email semanal en codigoexponencial.com/email-semanal2023-04-0403 minCódigo ExponencialCódigo ExponencialComo dejar de procrastinarEn este episodio Jared nos explica los tips y estrategias para dejar de procrastinar y ser mas productivo. ¿Tienes algún tema que te gustaría que hable en el podcast o comentarios sobre el programa? Envíame un mensaje privado en Instagram @jaredgossettx o envíame un correo electrónico a jared@exponencialistas.com.¿Quieres recibir más contenidos así? Regístrese para recibir nuestro correo semanal de Código Exponencial AQUÍ2023-03-0921 minCódigo ExponencialCódigo Exponencial¿Debería obtener un préstamo para iniciar mi negocio?Este episodio Jared explica los conceptos básicos de los préstamos y las diferentes formas de invertir en un negocio. Además, se detallan cuatro aspectos clave a considerar antes de solicitar un préstamo¿Tienes algún tema que te gustaría que hable en el podcast o comentarios sobre el programa? Envíame un mensaje privado en Instagram @jaredgossettx o envíame un correo electrónico a jared@exponencialistas.com.¿Quieres recibir más contenidos así? Regístrese para recibir nuestro correo semanal de Código Exponencial AQUÍ2023-03-0211 minAppetite for ConstructionAppetite for ConstructionBetter Homebuilding with Jared Gossett, Gossett & Co.Send us a textWe head to the great state of Texas to talk with Austin-area homebuilder Jared Gossett about the building industry, how he stays focused through tough times and how we find good workers.#appetiteforconstructionpodcast #appetiteforconstruction #mechanicalhub #plumbingperspective homebuilding #construction #constructionindustry #supportthetrades #trades #plumbing #skilledtrades #homeconstruction #residentialconstructionSubscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don't forget about the other ways to interact with the Mechanical Hub Team! Follow Plumbing Perspective IG @plumbing_perspective Follow Mechanical Hub IG @mechanicalhub Sign up for...2022-11-1538 minCódigo ExponencialCódigo ExponencialSeis ideas para encontrar tu propósitoNada crea más ansiedad o más excusas para la inacción que la sensación de “no tener un propósito” o de “aún no haberlo encontrado”Nos han hecho creer que tenemos un propósito y que, luego de un viaje casi místico lo encontraremos y nuestras vidas cobrarán sentido para siempre.Bueno, eso es un montón de basura, así que grabé un episodio de mi podcast para disipar ese mito peligroso y reemplazarlo por ideas más precisas, realistas y poderosas.¿Tienes algún tema que te gust...2022-07-0908 minCódigo ExponencialCódigo ExponencialComo superar el agobio¿Cómo superar el agobio?Esta es una de las preguntas que mas recibimos por Instagram.Para tomar buenas decisiones, avanzar y sentirnos bien es indispensable tener las cosas claras.Sin embargo, no siempre lo logramos y a menudo nos sentimos confundidos.Es muy normal que esto pase y no se puede evitar. Sin embargo, hay formas de superar ese agobio y recobrar la claridad cuando falta.En este episodio del podcast Código Exponencial, te cuento mi experiencia con eso y cómo hago para gest...2022-06-1403 minCódigo ExponencialCódigo ExponencialCómo ganar dinero cuando las cosas van malHay tanto miedo en el mercado como he visto en años. La gente está siendo desplumada en el mercado de valores y las criptomonedas. Esto es cuando la mayoría de la gente vende... cuando las cosas están bajando. Y compran cuando las cosas están subiendo. Y tienen un rendimiento inferior al del mercado.¿Adivina qué? Estos tiempos son cuando los ricos se vuelven más ricos. ¿Qué puedes hacer? Escucha este episodio y empieza a aplicar mis 4 ideas para planificar y tener éxito en cualquier situación del mercado.¿Tienes...2022-05-1607 minBuilding OptimalBuilding Optimal#86: Now Open - Our Builder AcceleratorJared shares some of the lessons from his home building journey, and announces the latest offering from Building Optimal...our Builder Accelerator, to help others find success and build a great company.To learn more about the Builder Accelerator, go to:https://www.buildingoptimal.com/the-builder-acceleratorUse code LAUNCH between now and 5/19/22 For 20% off all our products at the Building Optimal Shop.As always, a special thanks to our show sponsors:Lowe’s and the new Lowe’s MVP Pro Rewards ProgramWo...2022-05-1111 minBuilding OptimalBuilding Optimal#84: Eric Spence, CEO of RAM WindowsRAM Windows has emerged as one of the leading window manufacturers in the State of Texas and beyond. We use their modern-design, aluminum windows on most of our projects (you can see them on our recent Kennelwood project here). As a brand partner of ours, I’ve gotten to personally know Eric Spence, President and CEO. It’s easy to see why RAM has experienced the growth trajectory it has with him at the helm. He is a superb leader and a master with all things windows and building science.In this interview, we cover a wide rang...2022-03-2957 minCódigo ExponencialCódigo Exponencial5 Pasos para vencer la procrastinación¿Sientes que la procrastinación es un problema en tu vida?¿Eres de las personas que deja todo para hacer más tarde?Hoy voy a hablar de los 5 pasos para vencer a la procrastinación y ser una persona mas productiva.Si estas disfrutando el podcast síguenos y déjanos un reseña en Spotify o Apple podcast, envíanos un correo electrónico y te enviaremos algo especial.LINKS:Estudio de 2012 sobre el alto estrés y la baja autocompasión que conducen a una mayor procrastinac...2022-03-0905 minBuilding OptimalBuilding Optimal#83: Issues and Trends Around Construction Innovation with Brian PotterBrian Potter is the author of Construction Physics, the best blog on construction news and innovation that I've found. "Why It's Hard to Innovate in Construction" is one of my favorite and a central theme in today's discussion.Brian is a structural engineer by training. He is currently a Senior Fellow at the Institute for Progress and previously led an engineering team at Katerra. Enjoy the episode!Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an em...2022-02-2837 minCódigo ExponencialCódigo ExponencialInvertir vs ganar dinero: ¿Qué es lo que debes hacer para generar riqueza?Recibo muchas preguntas sobre cómo invertir. Pero, lo que la mayoría de la gente realmente quiere preguntar es... ¿Cómo puedo ganar dinero? ¿Cómo puedo ganarme la vida?Esto es peligroso, porque cuando confundimos invertir con ganar tenemos una receta para el desastre.En este episodio hablo de la diferencia entre generar dinero e invertir, cuándo es el momento para cada cosa y qué es lo que debes hacer para generar riqueza, y no caer en estafas.LINKSCursos gratis: https://www.coursera.org/https...2022-02-0711 minCódigo ExponencialCódigo ExponencialEl hack de productividad nº 1En este episodio voy a hablar sobre el recurso más valioso que tenemos en la vida, el ENFOQUE, más específicamente, como lo diriges. Y voy a orientar este episodio hacia la productividad profesional y cómo puede ayudarte a seleccionar y dominar una carrera o negocio que te hará ganar mucho dinero y te traerá mucha alegría. Pero, en realidad, este principio de aplicar el enfoque es valioso para lograr cualquier objetivo.¿Tienes algún tema que te gustaría que hable en el podcast o comentarios sobre el programa...2022-01-2413 minBuilding OptimalBuilding Optimal#82: Hiring, Firing, and Retaining with Luke MezgerThis is one of my favorite conversations to date with Luke Mezger, a top builder from Austin, Texas. Luke is Owner of Mezger Homes, a superb leader, and a brilliant student of the game. He lays out probably a dozen actionable tips most of us can implement today to build a better company. Enjoy the episode!Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.And thank you to Lowe’s for sponsoring today’s epi...2022-01-0553 minBuilding OptimalBuilding Optimal#81: Austin Miller Explains Building in the Remote ArcticAustin Miller is an Australian carpenter and builder who moved to Canada six years ago to build in the remote Arctic. In this episode we are exploring how building works in one of the world's most inhospitable places. If nothing else, this episode will make you extremely grateful next time you are looking for a bolt on your own jobsite (gotta listen to understand)!Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.And t...2021-12-1247 minBuilding OptimalBuilding Optimal#80: Learning Skills Online with Gabe JewellGabe Jewell is CEO of MT Copeland, a new online education platform to learn the building and construction trades. We need more affordable, accessible education within our industry. It’s why I started Building Optimal, and it’s why I’m a fan of what Gabe and his team are doing. Check out the episode to learn about what these innovators are doing to help builders, and you just may find a class you want to take. I have no financial incentive, btw. Just like what these guys are about!Keep up to date with MT Copeland on Ins...2021-11-0416 minBuilding OptimalBuilding Optimal#79: Should You Pre-Sell Your Homes?Pre-selling your homes under construction isn’t all rainbows and kittens, as many veterans know. Check out this short episode to learn the pros, cons, and nuances of pre-selling. Plus, I share some of my own strategies for crafting a more favorable pre-sell for your company.Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.And thank you to Lowe’s for sponsoring today’s episode! Learn more about Lowe’s for Pros...2021-10-1624 minBuilding OptimalBuilding Optimal#78: A Simple, Profitable Change Order SystemA messy or worse, non-existent, change order system can sink a home builder. What should be a source of profits is often a place of loss and chaos. We can fix that in a hurry, though. Here is my company’s strategy to change order the right way.Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com. Learn more about Lowe’s for Pros HERE Sign up for the be...2021-09-2807 minBuilding OptimalBuilding Optimal#77: 12 Crucial Client Conversations for A Successful BuildThe success of every project is built upon meeting, or better, exceeding expectations. So it stands to reason that one of your many jobs as a builder is to proactively address with clients topics that could later become issues. In this episode I share 12 topics I always cover with new clients as soon as we enter into our pre-construction agreement.Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.Thank you to our brand...2021-09-0618 minBuilding OptimalBuilding Optimal#76: How to Prioritize, Create Big Wins, and Free up Your TimeMost builders I know are overworked and underpaid. Today's short episode covers a framework I like to use called The Eisenhower Matrix. It is a simple tool that can help you prioritize the things that will really propel you forward and leave behind the things that are sucking your time.Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.Learn more about Lowe's for Pros HERECheck out Spyder...2021-08-2510 minBuilding OptimalBuilding Optimal#75: Four Client Red Flags to AvoidWorking with a difficult or exhausting client can make life miserable and put your company in danger. After working with hundreds of clients I've identified four red flags.If I start working with a client who demonstrates any of these behaviors in our early interactions, I will graciously walk away before signing a construction contract. Just as important (if not more) than securing good clients who can help elevate your business is steering clear of those who will damage it.Have any red flags you've learned along the way? DM me on Instagram @buildingoptimal or...2021-08-1322 minBuilding OptimalBuilding Optimal#69: Transparency and Self-Sustaining Companies with Michael AnschelMichael Anschel is owner of Otogawa-Anschel, a design-build firm out of Minnesota. Michael frequently lectures on topics in the industry and also writes for several well-known publications. He has built a company that allowed him to actually take three years off! If that isn't enough incentive to listen to this episode, we also discuss ideas to implement from culture to transparency. Enjoy the episode!2021-03-1236 minBuilding OptimalBuilding Optimal#68: Ensuring Profitability and Employees First with Wally StaplesThis is one of my favorite episodes to date. Wally Staples, a builder from Maine, has always made a profit over his 28 years in business. He has never had to lay anyone off. And, he has a financial freedom plan for himself and his entire team.Tune in for the secrets and wisdom of Wally. As I say in the episode, it's an avalanche of good ideas. Enjoy, and happy building out there.Edit: In the episode we incorrectly stated the number of Wally's employees, Wally has 18 employees (whom by the way have been with him...2021-03-0955 minBuilding OptimalBuilding Optimal#67: The Perfect Wall Assembly with Dan EdelmanDan Edelman with Rockwool joins us to share his perfect wall assembly and discuss a few new innovations and changes in the building science space. Enjoy the episode!2021-02-1920 minBuilding OptimalBuilding Optimal#66: Employee BenefitTips with Lauren Allen and Elisa ThorntonIf employee benefits make your head spin, you aren't alone. Luckily, we have Lauren Allen and Elisa Thornton on today's episode to help you out. They are with Brookstone Insurance, my own company's health and commercial liability provider. Enjoy the episode!2021-01-2432 minBuilding OptimalBuilding Optimal#65: Arguments for Cost-PlusEd Earl and Paul Sanneman, both previous guests, share the reasons why they like cost-plus contracts. As a fixed-price builder myself, I wanted to get the perspective from the other side of the aisle.If you want to learn more about Paul and Ed's work, visit https://residentialcontractorservicesgroup.com.Enjoy the episode!   “The wise man knows exactly what value should be put upon everything.” — Seneca     Over my 15 years to date of structuring real estate development deals, I’ve screwed up many a deal. I’ve left money on the t...2021-01-1135 minBuilding OptimalBuilding Optimal#64: Digital marketing tips with Spencer PowellMost builders would get an F on our digital marketing, but it's an area that can exponentially grow your business if you develop the right strategy. I'm visiting with Spencer Powell, a digital marketing expert who specializes in builders and contractors, to share a few ideas of how to get started or get better.Spencer is the Inbound Marketing Director at Builder Funnel. Since 2010, he’s been building out a proven model and system that has helped generate thousands of leads for his clients. He specializes in helping home builders and remodelers bring their websites up to spe...2020-11-0931 minBuilding OptimalBuilding Optimal#64: Digital Marketing for Builders and Contractors with Spencer PowellMost builders would get an F on our digital marketing, but it's an area that can exponentially grow your business if you develop the right strategy. I'm visiting with Spencer Powell, a digital marketing expert who specializes in builders and contractors, to share a few ideas of how to get started or get better. Spencer is the Inbound Marketing Director at https://www.builderfunnel.com/ (Builder Funnel). Since 2010, he’s been building out a proven model and system that has helped generate thousands of leads for his clients. He specializes in helping home builders and remodelers bring their websites up...2020-11-0931 minCódigo ExponencialCódigo ExponencialLa estrategia más sencilla para generar riquezaPara generar la riqueza, lo más importante es tener un sistema. Les comparto mi sistema para ahorrar más y invertir mejor.2020-10-2815 minBuilding OptimalBuilding Optimal#63: Lessons from a Passive Home BuildWhat are some of the top systems you can install in your project to move it closer to a passive house? Trey Farmer has a few answers for us. In this episode we are exploring Trey’s personal home he just built as a case study of what worked great and what he would do differently next time.Trey is a licensed architect with the well-reputed firm, Forge Craft Architecture. He is also a partner in Studio Ferme, an interior design firm out of Austin. He sits on the board of the Austin Passive House Alliance and is...2020-10-2649 minBuilding OptimalBuilding Optimal#62: Value Buckets for Better Deal StructuringI've been using a framework I call "Value Buckets" to structure my deals. It's nothing more than a mental system I created to help me optimize my returns and also create alignment and trust with my investors. It's a short episode - 12ish minutes. If you prefer to read, here is the link to the blog article.Enjoy the episode!2020-09-3013 minBuilding OptimalBuilding Optimal#61: Matt Risinger and the Business of BuildingMatt Risinger is, in many circles, now a household name. His YouTube channel has 700,000 at the time of publication. While many people know him for his social media presence, I wanted to go behind the scenes to learn more about Matt Risinger, the business owner.His company, Risinger Build, is one of the top luxury home builders in Austin, a market with a tremendous crop of talent at the top. In this interview we cover everything from an inside look at his business to his social media tips and business advice to all builders.Thanks...2020-08-2748 minCódigo ExponencialCódigo ExponencialOptimismo vs realidadLos mejores líderes pueden mantenerse optimistas mientras que enfrentan fuertes realidades. ¿Por qué es tan importante poder hacer los dos y cómo hacerlo?2020-08-0503 minBuilding OptimalBuilding OptimalThe Apps I Use in my CompanyJared walks you through the apps and other virtual tools he uses to build and manage his business. Enjoy!2020-07-3016 minCódigo ExponencialCódigo ExponencialMás allá de las discusiones. ¿Por qué raramente se ganan?Las discusiones raramente se ganan y las opiniones raramente se cambian. Pero, ¿Sabes cual es la razón de esto?2020-07-2505 minBuilding OptimalBuilding Optimal#59: A Powerful Punch List SystemBryan Kaplan is an international consultant for builders and the construction industry. Over his 21-year career in the industry, he has been an owner, general manager, and home inspector.With his breadth of experience, Bryan brings a systems-oriented approach to his clients. In this interview, we visit with Bryan on punch list systems that help you end projects on great terms with your clients.Connect with Bryan and learn more about his company here.And last but not least, a special thanks to Treacy Duerfeldt of NWC...2020-05-2130 minBuilding OptimalBuilding OptimalA Builder's Path to Financial Freedom with David GerstelDavid Gerstel returns to share his ideas on how builders can achieve financial freedom. David is a best-selling author of several construction books, including his most recent, Nail Your Numbers: A Path to Skilled Construction Estimating and Bidding. He is also a well-known speaker. In addition to being an expert on many things “home building,” David is also a model of success, having achieved financial freedom with his own construction business by the age of 34.And last but not least, a special thanks to Treacy Duerfeldt of NWC Alliance and Doug Lynch, my insurance pros and today’s spon...2020-04-221h 04Building OptimalBuilding Optimal#57: Interviewing Show Host, Jared GossettBuilding Optimal Director of Marketing, José Luis Guerra, puts me in the hot seat to talk about my company and my experience in the industry. I need to start doing more builder profiles other than me! If you have any recs, send me an email!2020-04-161h 00Building OptimalBuilding Optimal#56: Financial Stimulus Options for Builders with Sheri AllshouseIf you are hearing a lot of conflicting and confusing info about how the stimulus package affects builders, well, I am too. That’s why I called Sheri Allshouse, our go-to expert on all home building finance matters.In this brief episode, Sheri covers the two primary loans that are available as well as the new tax credits. Please note the information surrounding these loans is very dynamic and changing frequently. Please consult your accountant for the latest information.I also highly recommend you navigate our to Sheri’s website, The Allshouse Grou...2020-04-0435 minLife\'s Worth Living PodcastLife's Worth Living PodcastLife's Worth Living Podcast - Episode 3 with Jared MillerGuest Jared Miller takes us on his journey from tragedy to triumph.   From living his dreams to losing it all to addiction. He was homeless and attempted to end his life. Today the successful owner of Miller Motivation Group, he inspires hope to all. You don't want to miss this episode. If you enjoyed this podcast, please click subscribe, rate and review. 2020-03-271h 15Building OptimalBuilding Optimal#55: Coronavirus Strategies with Risk Expert, Treacy DuerfeldtTracy Duerfeldt is back for a second episode with us to talk Coronavirus and a few strategies to cope with it not just from a business and risk management standpoint, but from a mental health standpoint.Treacy is an insurance expert who runs The NationWide Contractors’ Alliance and also WISE Insure. He and Doug Lynch also happen to be my company’s insurance providers and recurring sponsors for our show. So a special thank you to them for their support!And finally, if you aren’t following us yet on Instagram, check us out for some goo...2020-03-2321 minBuilding OptimalBuilding Optimal#54: Your Wages AREN'T Your Profits!If you aren’t separating your wages from your profits, you’re losing money and fooling yourself along the way. This was a conversation I began with Bryan Uhler, second generation builder at Pioneer Builders, Inc, a company his father started 42 years ago.We decided to record the conversation and share it as an episode. Many of you already know this, but it never hurts as a refresher. And for some of you it will be a much-needed splash of cold water.We are in these building trenches together, so listen, learn, and...2020-03-1621 minBuilding OptimalBuilding Optimal#53: Brand Building, Connecting with Architects, and More with Byron BrooksWe are talking with fellow custom home builder, Byron Brooks, of Brookwright Developments on today’s episode. Byron does an excellent job creating a unique brand for his company, and he graciously shares that with us, along with his strategy for developing architect relationships.Byron and his company operate in Calgary, Canada where they build beautiful custom homes. In their own words:We are design conscious carpenters who are energized by the idea of helping homeowners and architects realize their vision. We’re individuals who have been drawn together by a quest to f...2020-03-0630 minBuilding OptimalBuilding Optimal#52: Common Lawsuits and How to Avoid Them with Don SheltonWhile we love this business, it has its ugly sides. There’s no “disputing" the legal dangers of home building (dad joke). Large sums of money are in play, the largest investments of people’s lives are unfolding, you get the idea…So, if this were school, this subject would be pretty damned important to ace. That’s why today we are talking to Don Shelton about the major risks he regularly sees and how to improve the grades on your legal report card. Don, in addition to being one of the top home building attorneys in Texas, is...2020-02-1858 minBuilding OptimalBuilding Optimal#51: Accounting Ask Me Anything With Sheri AllshouseWe are covering our listener accounting and tax questions in today’s AMA (Ask Me Anything) episode with Sheri Allshouse. Sheri, a repeat guest, is a CPA with an expertise in home building and construction.Her firm is The Allshouse Group in Houston, Texas. In this discussion, we cover a wide variety of accounting and tax topics, from accounting software and tracking change orders to new tax updates.To stay up to date on our latest interviews, be sure to sign up for our emails at www.buildingoptimal.com. You can also follow us on Facebo...2020-02-0232 minBuilding OptimalBuilding Optimal#50: Building Your Sales Team with Sean McDonaldIs it better to work with Realtors or internal sales staff? How much should you pay? How can you build a high performing sales team? We have your answer.Today’s guest is Sean McDonald, a seasoned building executive with more than 30 years experience. He has built countless sales teams and most recently ran the San Antonio division of Gehan Homes. Sean is currently working on several startup ventures in the home building space, including Land on Earth.Enjoy the episode!Show Notes:[2:43] - The pros and cons of Realtors vs. intern...2020-01-2729 minBuilding OptimalBuilding Optimal#49: How to Stand Out in a Crowded Market with Carol MorganEver wonder what you can do to build your brand and better stand out as a builder? Our guest, Carol Morgan, has the answer. Or to be precise, five answers. We interview Carol, President of Denim Marketing, on her top five ways to stand out in this competitive market!Carol runs her own successful marketing firm, has an award-winning radio show, has written four books, and if that’s not enough, she’s served as chair of the National Home Builders Association’s Professional Women in Building Council.Ways to stay in touch with us, by the w...2020-01-1935 minBuilding OptimalBuilding Optimal#48: An Intro to ROCKWOOL InsulationROCKWOOL insulation is picking up steam as a go-to insulation in many parts of the country. With it’s thermal performance, durability, and effect on indoor air quality, it’s easy to see why.Dan Edelman, Head of Business Development for ROCKWOOL, joins us on the show for an overview of their product.Show Notes:[4:04] - The history and growth of ROCKWOOL.[5:18] - What makes ROCKWOOL different.[8:10] - ROCKWOOL indoor air quality relative to other options.[12:08] - How does ROCKWOOL stack up with price.[14:22] - How...2020-01-0924 minBuilding OptimalBuilding Optimal#47: Selling Your WhyDavid Lupberger of remodelforce.com is back ONE MORE TIME to show us how to win more clients and build a remarkable brand by selling our “why.” In a commodity-like business such as building, finding your metaphorical moat to differentiate you from your competitors is a must.David is a speaker, author, and consultant on the national stage. He has some wonderful programs, so be sure to check him out online.This episode is brought to you by our own personal insurance agent and broker, Treacy Duerfeldt of NWC Alliance and Doug Lynch of Brookstone Insurance...2019-12-2629 minBuilding OptimalBuilding Optimal#46: New Revenue Stream AND Clients For LifeDavid Lupberger of remodelforce.com returns for an eye-opening episode on how to grow your business, diversify your income, AND create clients for life at the same time!David is a speaker, author, and consultant on the national stage. He’s also a brilliant mind for developing this deceptively simple strategy. Enjoy the episode!Show Notes:[1:55] - The overview of David’s Clients for Life program.[9:50] - Some mechanics of how it works.2019-12-0924 minBuilding OptimalBuilding Optimal#45: New Homes or Remodels? What Makes More?Speaker, author, and owner of remodelforce.com, David Lupberger, joins us to discuss the different margins in new homes vs remodels as well as the benefits of developing architects as a primary referral source.This is the first of a three part series with David. We will also be featuring interviews with him over creating clients for life and selling your why. Be sure to check out David’s site, remodelforce.com to learn more about his suite of products to help you in your business.And if you aren’t tired of m...2019-12-0120 minBuilding OptimalBuilding Optimal#44: What's New in Smart Homes with David LaMereCurious what's new in the smart home space? Dave LaMere indulges us. Dave is the owner of Smart Homz, with locations in both Ramsey and Beach Haven, New Jersey. Dave's company offers the whole suite of home automation and technology services, so he's just the guy for today's episode.Show notes:[1:45] - What's new in the smart home space.[5:55] - What can you accomplish without a huge budget.[8:30] - The most popular things Dave is asked to install. [17:06] - David's rec...2019-11-2223 minBuilding OptimalBuilding Optimal#43: Smarter Selections with Kirsten DanielleKirsten Danielle is the owner of award-winning Alma Homes in Minnesota. In addition to being a talented builder, Kirsten has a strong brand in the industry for her designs. We talk to her about her selections program, working better with designers, and the design trends she is seeing in the market. This is the third and final episode featuring women leaders in the industry. However, I want to have a better balance of guests in the future between men and women, so if you have anyone you think would be a good guest for the show, holler!  2019-11-1332 minBuilding OptimalBuilding Optimal#42: Up Your Building Science Game with Christine WilliamsonChristine Williamson is one of the top minds in the field of building science. She travels the continent consulting for architects and developers and also forensically investigating building failures. A few of her projects include the restoration of Belvedere Castle in New York City’s Central Park, forensic investigations of building failures at the air traffic control tower of LAX and the Wheeler Opera House in Aspen, Colorado. Not a bad place to get called out to. And of course, her other project you may know her for is her Instagram account, @buildingsciencefightclub, where she ta...2019-11-0135 minBuilding OptimalBuilding Optimal#41: Ultra-Luxury Developer, Joanna Lily WongUltra-luxury home developer, Joanna Lily Wong, discusses her journey, her $15 million spec home, and her ideas for better design and marketing. Joanna brings a deep insight of home buyers into all elements of her projects, and she shares some of these with our listeners on this special episode, the first in a series of women in the industry. Joanna is a rising star. This was a lot of fun to record, and I hope you all enjoy it as much as I did! You can find Joanna on Instagram or at Ennate, her design and development company...2019-10-2530 minBuilding OptimalBuilding Optimal#40: Consistent Cash Flow With Even Flow ProductionHere’s a short, nine-minute episode on how to manage your project pipeline to keep cash coming in faster than it’s going out. Cash is the source of many stresses for builders, so fix this and life gets a little easier! Enjoy, and more importantly, be sure to implement!2019-10-2208 minBuilding OptimalBuilding Optimal#39: Top Liability Insurance Problems with Treacy DuerfeldtLiability insurance is one of the most complicated aspects of your business. Unfortunately, poor or deficient coverage is much more common than we know, and the consequences for your business can be severe. Treacy Duerfeldt, an insurance expert who runs The NationWide Contractors’ Alliance and also WISE Insure, covers some of the top issues in today’s interview. Learn what can go wrong and how to protect against these things, so you can focus on building your business with confidence.   If you aren’t following us yet on Instagram, check us out for some go...2019-09-1955 minBuilding OptimalBuilding Optimal#38: How to Justify Your Fee to ClientsWho hasn’t had a client try to negotiate their fee down? Spend a short amount of time in this business, and it’s going to happen. Here’s what I’ve found as the best approach to avoid those discussions altogether.2019-09-1512 minBuilding OptimalBuilding Optimal#37: Tips for Stronger Contractor Relationships with Adam ConleyAdam Conley understands the dynamic between builders and contractors in a hot market. He wrote a post on social media that originally caught my attention and spurred our conversation. We talk about his views on building stronger builder/trade partner relationships, even covering a few specific recommendations. Adam is the President of Glass Expanse, a company that manufactures and sells directly to builders innovative, architectural glass door systems for luxury homes. You can also follow them on Instagram at @glassexpanse.   Show Notes [1:50] – Adam’s quote on the relationship dynamics between builders and c...2019-08-2836 minBuilding OptimalBuilding Optimal#36: Talking Bad Advice and the Economy with Shawn Van Dyke Welcome to a mini-episode, the final of three with business coach and construction consultant, Shawn Van Dyke. Shawn is a national speaker and author of Profit First for Contractors, available on Amazon. We covered ‘Attracting Talent’ and ‘Getting Paid for Pre-Con’ in our first two episodes. This time, we cover a few random topics from common bad advice he hears to preparing for the next recession. You can find Shawn and his menu of offerings at shawnvandyke.com, and also on social media, @shawnvandyke.   Show Notes: [1:00] – The worst advic...2019-08-0810 minBuilding OptimalBuilding Optimal#35: Getting Paid for Pre-Con Work with Shawn Van DykeWelcome to the second of three episodes with business coach and construction consultant, Shawn Van Dyke. Shawn is a national speaker and author of Profit First for Contractors, available on Amazon. In this episode Shawn outlines plan to help you get paid for your pre-con work. If you’re not doing it already, this is worth a listen! And if you are, well Shawn may have a few ways to enhance your program. Stay tuned for our third installment with Shawn coming next. It’s a good one. You can find Shawn and his menu of o...2019-07-2937 minBuilding OptimalBuilding Optimal#34: Attracting Top Talent with Shawn Van DykeShawn Van Dyke is a business coach and consultant to the construction industry. He travels the county speaking, and he even has authored a book, Profit First for Contractors, available on Amazon. This episode covers attracting talent. We’re doing two more episodes with Shawn, one on getting paid for your pre-construction work, and the other, an episode on bad advice and other timely musings such as thoughts about the economy. You can find Shawn and his menu of offerings at shawnvandyke.com, and also on social media, @shawnvandyke. Show Notes: [1:25] – Wher...2019-07-2424 minBuilding OptimalBuilding Optimal#33: Happy Client Hack: No Soup For YouIt’s an admittedly idiotic name for the episode that we couldn’t resist, in honor of the Seinfeld Soup Nazi, an appropriate flag bearer for this final episode on happy client hacks. This is a reading of our recent article published in our Building Optimal Journal. You can read it HERE.2019-07-1204 minBuilding OptimalBuilding Optimal#32: Happy Client Hack: Zero Cost Change OrdersThis is a reading of our recent article published in our Building Optimal Journal. You can read it HERE.    2019-07-0505 minBuilding OptimalBuilding Optimal#31: Happy Client Hack: Client ContingencyThis is a reading of our recent article published in our Building Optimal Journal. You can read it HERE.2019-06-1508 minBuilding OptimalBuilding Optimal#30: Raising Money Through Syndications and Funds with Joel BlockJoel Block is a long-time venture capitalist and hedge fund manager who is one of the foremost authorities on creating real estate funds and syndications. Joel joins us to talk about creating syndications and funds for home builders. Be sure to check out Joel’s website, syndicatefast.com. He’s got some great videos on there as well as other helpful services. Also, be sure to check out Joel’s podcast, Profit from the Inside, where he discusses strategies to give your business the inside track. And as always, enjoy the episode.   Show Notes2019-06-0637 minBuilding OptimalBuilding Optimal#29: Tiny Home Builder, Bob ClarizioThis conversation with tiny home builder, Bob Clarizio, ranges from hilarious to enlightening. Bob, of Bantam Built Homes, takes us on his journey into the tiny home business and shares some of his hardest lessons and greatest achievements. If you missed Bob’s first interview with us, check it out: https://buildingoptimal.com/25 Show Notes: [1:40] – Bob’s journey into tiny homes. [7:40] – Bob’s early struggles in his transition. [13:30] – The seasonality of tiny homes. [15:45] – The making his three business-saving sales. [26:00] – Bob’s wild trip out east. [29:00] – Sh...2019-05-2846 minBuilding OptimalBuilding Optimal#28: Managing Margins and Aligning Your Team with Vicki SuiterWe’re talking to Vicki Suiter, President and CEO of Suiter Business Builders about everything from interviewing and hiring best practices to managing margins in a difficult industry. Vicki is a speaker, consultant, and coach with more than 28 years helping contractors succeed in their businesses. She’s also an author. Her most recent book is The Profit Bleed: How Managing Margin Can Save Your Contracting Business. Vicki’s special offer here. Show Notes: [1:25] – The biggest mistakes in hiring. [5:35] – Red flags in an interview. [7:15] – Position agreements vs job descriptions. [8:35] – B...2019-05-1430 minBuilding OptimalBuilding Optimal#27: The Healthy Home Movement with Caroline BlazovskyHealthy homes are by no means a new concept, but as of recent they have entered more of the mainstream conversation as the “green” movement has evolved. In this episode, we are visiting with Caroline Blazovsky, a national expert on healthy homes, to learn more about what’s going on and the market opportunities for builders who want to capitalize on the trend. Caroline is the President and Founder of My Healthy Home. She has over 17 years in the space as a public educator, media personality, and consultant. Her clients span both the U.S. and internationally. ...2019-05-0940 minBuilding OptimalBuilding Optimal#26: Your Financial Check Up with Sheri AllshouseSheri Allshouse is back to share a few commonly overlooked financial accounts that could be costing you money. Sheri is a CPA with an expertise in home building and construction. Her firm is The Allshouse Group in Houston, Texas. If you missed Episode 8: Common Tax Questons with Sheri, be sure to check it out! If you’re interested in the financial book Sheri recommends, visit: https://amzn.to/2ZkRGPq And finally, if you want The Allshouse Group’s financial checklist, they have generously offered it to our listeners for free. Please email Avi at AvirieF@Al...2019-04-1957 minBuilding OptimalBuilding Optimal#25: Going Viral on Social Media with Bob ClarizioBob Clarizio, founder of Bantam Built Tiny Homes, has built a substantial audience across YouTube, Facebook, and Instagram. Bob has eight steps to going viral and making it big on social media. He shares these tips with us in this latest episode. Check it out! Show Notes: [2:00] – Bob’s history with social media. [6:58] – Eight things to make a post go viral. [37:20] – Should your social media be in your name or in your company’s? [47:40] – Hacks to get better photos and videos2019-03-2158 minBuilding OptimalBuilding Optimal#24: Building More Affordably with Fernando Pagés Fernando Pagés Ruiz is a builder, developer, and author of the popular book, Building an Affordable House. He has a deep knowledge of how to save money on your homes, including how to mine the code for savings and how to go beyond the plans to cut costs. Fernando has operations in Colorado, Nebraska, and internationally in Ecuador. You can see his work at hamptonlands.com and read more about his expertise with affordable homes at buildingaffordable.com  Show Notes:  [2:00] – Fernando’s background and evolution in his career. [12:35] – The roots of Fernando’...2019-02-051h 15Building OptimalBuilding Optimal#23: The Right Way to do Customer DepositsMany people get this deceptively simple practice wrong, but it’s an easy fix. In this episode, Jared reads a recent article he wrote for our newly launched, Building Optimal Journal. If you haven’t yet, be sure to check out our new articles, such as Bulletproofing Against Downturns. Show Notes: [0:30] – The two most important reasons for customer deposits. [4:55] – The best way to do a customer deposit and the typical complicating factor. [11:12] – Less-than-ideal alternatives that the bank may accept.2019-01-1013 minBuilding OptimalBuilding Optimal#22: Ace Your Prospect Calls with Kyle HuntThey say you never get a second chance to make a first impression. Kyle Hunt shares a few pointers on how to make the “best” first impression we possibly can during that initial call with a potential client. Kyle is the owner of Remodel Your Marketing, a business coach focused on remodelers. For 10 years he’s helped his clients improve their sales process, implement proven marketing strategies, and take control of their operations. Kyle has spoken at the International Builders Show, and also has a podcast for remodelers called Remodelers on the Rise. Do you have p...2018-12-2928 minBuilding OptimalBuilding Optimal#21: Forging Stronger Subcontractor Relationships with David GerstelIf you thought we were going to let David Gerstel off the hook with a paltry two-episode series, well think again. He’s back with some tips to improve our relationships with our subcontractors (affectionately called trade partners). These are tips he’s developed over his decades of experience in the construction business. For those of you ne’er-do-wells who haven’t listened to Episode 19 or 20 with David, he is a best-selling author of several construction books, including his most recent, Nail Your Numbers: A Path to Skilled Construction Estimating and Bidding. In addition to being an expert on many thi...2018-12-1926 minBuilding OptimalBuilding Optimal#20: In-House Crews & Employee-Centered Companies with David GerstelDavid Gerstel is back to talk about the decision between hiring in-house crews or subcontractors. We also discuss the advantages of employee-centered companies. For those of you who haven’t listened to Episode 19 with David, he is a best-selling author of several construction books, including his most recent, Nail Your Numbers: A Path to Skilled Construction Estimating and Bidding. He is also a well-known speaker, and will be featured at the JLC Live Show November 28-30 in Portland. In addition to being an expert on many things “home building,” David is also a model of success, having achieved financial freedo...2018-11-1328 minBuilding OptimalBuilding Optimal#19: Bidding, Estimating, and Achieving Financial Freedom with David GerstelDavid Gerstel joins us to talking bidding, estimating, and achieving financial freedom as a builder. David is a best-selling author of several construction books, including his most recent, Nail Your Numbers: A Path to Skilled Construction Estimating and Bidding. He is also a well-known speaker, and will be featured at the JLC Live Show November 28-30 in Portland. In addition to being an expert on many things “home building,” David is also a model of success, having achieved financial independence in his mid-thirties (less than 10 years after starting his business), much of which he attributes to his passion for the craf...2018-10-2956 minBuilding OptimalBuilding Optimal#18: How to Raise Money for Your Projects (Part 3) – Behind the ScenesThis is the third episode in a mini-series exploring how to raise money for your projects. In this episode, we explore the logistics and other considerations of how to raise the money and structure your deals. Enjoy the episode! And one more thing…follow us on Instagram and Facebook for more tips and ideas to take your construction business to the next level! Show Notes: [1:48] – The number one priority: Talk to a securities attorney! [3:20] – Talking to accredited investors and building an investment platform. [4:40] – Types of entities in which to raise money. [5:40] – The pros and cons of single-ass...2018-10-1516 minBuilding OptimalBuilding Optimal#17: Using Security Cameras for Better Project ManagementIt’s time to enter the wonderful, magical world of…security cameras. Our guest, Nate Carty, explains a simple, affordable system to help with theft deterrence, subcontractor management, client communication, and more. Nate and his brother Chris are the founders of Carty Custom Builders, an Austin-based residential home home builder. Nate is a CFA Charterholder and a graduate of the University of Texas. He’s also a smart dude and a tech whiz, as you will see in the interview. Show Notes: [2:32] – Deterring theft with security cameras. [3:34] – Visibility and signage with the cameras. [4:0...2018-09-2420 minBuilding OptimalBuilding Optimal#16: How to Raise Money for Your Projects (Part 2) – Tips to Raise Money and Structure DealsThis is the second episode in a mini-series exploring how to raise money for your projects. In this episode, Jared offers tips on how to raise money and structure your deals. To get for free Jared’s deal pro forma template that he mentions at the beginning of the episode, write us a review on iTunes (Here’s How) and send us a message letting us know. Enjoy the episode! And one more thing…follow us on Instagram and Facebook for more tips and ideas to improve your business! Show Notes: 1:00 – Our pro-form...2018-08-2435 minBuilding OptimalBuilding Optimal#15: Peter Yost Returns – Upgrading Your Assemblies, Benefits of 2×6 on 24, and the Best WRB’sPeter Yost, one of our most popular interviews to date, returns for a short episode on more great high performance construction tips! Peter is a building science expert and VP of Technical Services with buildinggreen.com To check out Peter’s popular first interview with us, visit here. Peter will be hosting a live webinar on 7/31 over high performance building assemblies. To learn more, visit their webinar registration page. Enjoy the interview! Show Notes: [1:40] – The best way to upgrade your building assemblies. [6:30] – Importance of installing back dams. [8:00] – Peter’s...2018-07-3015 minBuilding OptimalBuilding Optimal#14: How to Raise Money for Your Projects (Part 1) – Dangers, Dead-Ends, and PitfallsThis is the first episode (19 minutes) in a mini-series exploring how to raise money for your projects. In this heavily opinionated, rant-laden (yet valuable) episode, Jared explores a few dangers, dead-ends, and pitfalls to avoid when raising money. Enjoy the episode! And one more thing…follow us on Instagram and Facebook for more tips and ideas to improve your business! Show Notes: [3:00] – The need to have your policies and procedures written down. [4:30] – Protecting yourself by getting info from customers for invoicing, checking credit and references. [8:50] – Incorporating Accounts Receivable reports are circulated during staff meetings...2018-07-2119 minBuilding OptimalBuilding Optimal#13: Short Episode, Nathan Owen on Subcontractor Back Office Best Practices and Preventing Billing FraudNathan Owen, CPA, is an expert is accounting for contractors. In this episode he discusses best practices for subcontractors’ back offices as well as preventing fraud amongst your employees. Nathan’s company, Vine Financial Partners, provides full scope accounting solutions. Enjoy the episode! And one more thing…follow us on Instagram and Facebook for more tips and ideas to improve your business! Show Notes: [3:00] – The need to have your policies and procedures written down. [4:30] – Protecting yourself by getting info from customers for invoicing, checking credit and references. [8:50] – Incorporating Accounts Receivable reports are circulated during staff...2018-06-0917 minBuilding OptimalBuilding Optimal#12: James Rudnicki, Attorney to Builders on Contracts, Warranties, and Lien WaiversJames Rudnicki is a Texas attorney specializing in home building. He actually *wrote* the contracts for the Texas Association of Builders. Bottom line…he knows his stuff, probably as well as anyone. And when it comes to risk management, we can always learn a little more. Enjoy this conversation as we explore contracts, warranty liability, and lien waivers. You will learn a lot, but please don’t do anything without consulting your own attorney. Show Notes: [2:10] – Cost Plus vs. Fixed Price contracts…What James prefers. [5:50] – The importance of a Builder’s Services Agreement. [6:50] – Protecting you...2018-05-1939 minBuilding OptimalBuilding Optimal#11: Paul Sanneman on Getting Business from ArchitectsPaul Sanneman is a consultant to builders and remodelers through his firm, Dream Business Coaching. He has coached hundreds of businesses over his more than 30 years of experience in the industry. Along the way, he has developed has some strong, and undoubtedly well-earned, opinions as to how you should be marketing. And it centers around the relationships you build with architects. You may not agree with everything Paul says in the interview, but his viewpoints are definitely worth your attention, as they just may change your strategy. I shifted my perspective on a few topics after our discussion, and...2018-05-0226 minBuilding OptimalBuilding Optimal#10: David Wright on Resolving Conflict, Winning More Clients, and Building InfluenceDavid Wright is an expert in conflict resolution, salesmanship, and building influence. He is the CEO of Dale Carnegie of Austin and Houston. Dale Carnegie one of the world’s preeminent sales and relationship building programs with offices in more than 93 countries. David has more than 30 years experience in the business. He was the youngest-ever certified trainer in the organization and he has racked up an impressive clientele list, including Dell among many others. We hit on three primary topics during the conversation with David: (1) how to resolve conflict more effectively, (2) how to improve your sales, and (3) building influence to...2018-04-2530 minBuilding OptimalBuilding Optimal#09: Karine Woodman, Bookkeeping Best PracticesKarine Woodman is the Founder of 24 Hour Bookkeeper, a company with expertise in construction accounting and systems integration. Karine has spoken extensively on construction bookkeeping topics, and is one of the best minds in the industry. She has built an award-winning team that strives to help businesses create efficient systems and simplified workflows using QuickBooks Online and 3rd party applications. She’s passionate about entrepreneurship, loves the world of business, and is on a mission to guide businesses to financial clarity. Show Notes: [2:30] – The systems you need to create a best practice accounting system. [4:35] – The ben...2018-04-0735 minBuilding OptimalBuilding Optimal#08: Sheri Allshouse, Common Tax QuestionsSheri Allshouse is a CPA with an expertise in home building and construction. Her firm is The Allshouse Group in Houston, Texas. In this discussion, we cover a wide variety of tax topics, including the most commonly asked questions from her builders to new tax strategies that have emerged from the recent legislative changes. Sheri lays out some valuable information, but as always, consult your own CPA before implementing anything you hear. To stay up to date on our latest interviews, be sure to sign up for our emails at www.buildingoptimal.com. You can also follow u...2018-03-2653 minBuilding OptimalBuilding Optimal#07: Scott Stroud, Key Drivers for Your BusinessScott Stroud is a founding partner of Cash Flow Engineering, a company that helps home builders and business owners create process to simplify business management and optimize cash flow. He is also a nationally-known speaker and the co-author of three books, including Managing Your Business with 7 Key Numbers, which is among the top selling home building books. Show Notes: [1:40] – The 7 key numbers every builder should review. [4:50] – The frequency you should be reviewing your numbers. [6:20] – Scott’s cash flow dashboard. [7:20] – The most difficult metrics to control and what to do about it. [9:00] – Why you should f...2018-03-0733 minBuilding OptimalBuilding Optimal#06: Ed Earl, Secrets to Happy ClientsMeet Ed Earl, the Zen Builder. Ed is consistently one of the top presenters at the International Builders Show, where he typically discusses his methods for building happy clients and making the construction process go much smoother for everyone. He’s developed a term called “collaborative construction,” which is based on open communication, trust and shared objectives with all parties. Ed is the principal of Priority 1 Projects, a construction project management firm based in San Diego. He has 28 years of construction experience and an MBA from Stanford University. Ed is also a business coach working exclusively with contractors to help increas...2018-02-1856 minBuilding OptimalBuilding Optimal#05: Peter Yost, Tips for High Performance BuildsPeter Yost is the Vice President of Technical Services with Building Green, Inc., one of the preeminent voices and thought leaders in the high performance home space. Amongst his lengthy resume, Peter is also a lecturer at Yale University and was recently awarded NAHB’s Green Educator of the Year. As you will see from the interview, he knows a thing or two about energy efficiency, sustainability, and high performance homes. We hit on some of the biggest myths that still pervade the industry, some of Peter’s top recommendations for builders and remodelers, and much more. 2018-02-0228 minBuilding OptimalBuilding Optimal#04: Tom Woodcock, Seal the DealTom Woodcock is the Founder and President of Seal the Deal. Tom is an author and nationally known branding, marketing, and selling expert. He is one of the most dynamic sales trainers and consultants in the country. He routinely speaks to thousands of contractors and suppliers concerning the sales skills necessary to compete in this intensely challenging construction industry. His latest book, “You’re Not Sellin, They’re Buyin‘” is comprehensive in developing the proper sales skills, persona, and methodology to rise above the competition. In this interview we dive into some of Tom’s top advice for builders...2018-01-2631 minBuilding OptimalBuilding Optimal#03: John Leggett, Texas Custom Builder of the Year John Leggett is the Founder and CEO of On Point Custom Homes in Houston, Texas. On Point won 2017 Texas Custom Builder of the Year and Houston Builder of the Year. John is regarded as a thought leader in the industry and was a panelist at the 2018 International Builders Show. They are doing something right over there at On Point, so we decided to dig in and hear a little more. As you will see, John and his team have an innovative approach to running their business. We touch on everything from client relations to construction software to...2018-01-2434 minBuilding OptimalBuilding Optimal#02: Dennis Dixon, Finding Hidden ProfitsDennis Dixon is the author of Finding Hidden Profits: A Guide for Custom Builders, Remodelers, and Architects. The book is a comprehensive guide that offers a multitude of best practices and ideas to improve every aspect of your business. It’s a must-read for all construction professionals. Everyone WILL learn something valuable. Dennis been building both commercial and residential projects since 1984. He’s built over 300 custom homes and remodels. Dennis is one of the more prominent leaders in the industry, a consultant, author, and speaker on the national level. His website is www.dadthebuilder.com. To s...2018-01-2427 minBuilding OptimalBuilding Optimal#01: IntroductionBuilding Optimal Radio is a podcast for custom builders and remodelers. The lessons and strategies you will learn from our interviews with leading industry experts and top performers will give you all the tools you need to grow your revenue, improve your bottom line, and build your brand. The show is hosted by Jared Gossett. Jared is founder and co-owner of Gossett and Company, an innovative, employee-owned custom home building company in Austin, Texas. The company builds high quality custom homes that center on three tenants: craftsmanship, design, and performance. They believe in combining innovation with time-tested p...2018-01-0903 min