Shows
10 Minute HealthBizCastAlbum 8, Track 9: The “Rapid, Incremental Change” AlbumToday, we talk to David Jarrard (https://www.linkedin.com/in/davidjarrard/), founder of national public relations company Jarrard, Inc. (formerly Jarrard Phillips Cate & Hancock)(https://jarrardinc.com/) about why healthcare needs its own Manhattan Project. #healthcareleadership #healthbizcast #manhattanproject #healthcaresmanhattanproject #changinghealthcare 2024-12-0407 min
The BackstoryFrom Journalist to Foremost Healthcare Communications Guru, with David JarrardIn this episode, Anne Hancock Toomey chats with her longtime colleague and co-founder David Jarrard, a former journalist, public affairs counselor and founding CEO, now serving as executive chairman of Jarrard Inc. David shares his unique journey from growing up in East Tennessee and working the police and theater beats as a reporter to becoming one of the most influential communications leaders in the healthcare industry. He delves into his early career in journalism, lessons learned from leaders and his parents and how these experiences shaped his visionary leadership style. David reflects on the importance of an integrated life...2024-11-1342 min
cc: Life Science PodcastHow to Produce a Podcast - WorkflowsHave you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy David Shifrin. He and I started podcasting at about the same time and have shared our discoveries and methods with each other as they evolve over time. He currently works as the Senior Manager for Content Marketing at Jarrard Phillips Cate & Hancock (opinions expressed are his own) where he produces the High Stakes podcast.In this episode, David and I will share all we have learned with you to...2023-01-2541 minLife Science Marketing RadioHow to Produce a Podcast - WorkflowsHave you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy David Shifrin. He and I started podcasting at about the same time and have shared our discoveries and methods with each other as they evolve over time. He currently works as the Senior Manager for Content Marketing at Jarrard Phillips Cate & Hancock (opinions expressed are his own) where he produces the High Stakes podcast.In this episode, David and I will share all we have learned with you to...2023-01-2541 min
Kim & Tim: Running Through the (Red)TapeKIM & TIM: Integration and Neil YoungBetween regulatory hurdles and financial imperatives, getting a hospital merger or acquisition across the line is hard enough. But that’s just the start. A common aim of healthcare mergers is to integrate the organizations involved, yet bringing everyone together is its own jigsaw puzzle. All the pieces are there on the table, but how to bring them together, undergo the difficult change management and create the big picture? Kim Fox and Tim Stewart sit down to discuss the challenges facing mergers and acquisitions after the transaction is closed, the role culture plays in bringing organizations together – or keeping them...2022-09-2119 min
DigitaLeeHealthcare at Its Best: MRI on Tuesday, Surgery on Thursday, Home on FridayLee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on where digital comes into play with a good streamlined care continuum.2022-08-3113 min
DigitaLeePoetry vs ProseThis week on DigitaLee, David Shifrin and Lee Aase talk about a potential reset in the startup economy, some of the digital apps and therapeutics that are making care more efficient regardless of the economic outlook, and then notes for healthcare provider organizations looking to implement or partner with those digital health tools.2022-07-2012 minDigitaLeeCrypto scams on LinkedIn and tracking pixels on hospital websitesThis week on DigitaLee, David Shifrin and Lee Aase talk about digital security in two forms. First, the general trend of hackers and scam artists constantly finding new ways to snag your info...and money. These days it's a cryptocurrency scam on LinkedIn that's costing people tens of thousands of dollars. The second things is the recent news that many hospitals have tracking pixels placed not just on their websites but on their patient portals. That's bad news and a bad look when it comes to healthcare marketing and, most importantly, patient privacy.2022-07-0611 minDigitaLeeNorman Rockwell Meets the JetsonsThis week, we're doing something a bit different. We keep referencing the fact that, after retiring from the Mayo Clinic, Lee Aase now spends his time as a healthcare entrepreneur. And we've mentioned the clinic that he and a physician friend started. But what, exactly, are they up to? How is Lee's work today informed by his two-plus decades in healthcare working on connecting the digital and physical elements of the industry to deliver better care? That's today's conversation. We look at the new venture, called HELPCare Clinic, and talk about the why and how of this membership model...2022-06-2214 minDigitaLeeMarcom's role helping healthcare address gun violenceThis week, former head of social and digital at Mayo Clinic Lee Aase and Jarrard's David Shifrin talk about recent mass shootings, including those in medical facilities in Dayton and at St. Francis in Tulsa. We're horrified by what's happening, and there's so much to deal with here, but because this podcast is focused on helping healthcare marketing teams in their roles as the voice of the organization, we talk about some things that digital marketing and communications pros can do to help guide messages around the issue of gun violence. And, maybe reduce some of the criticism that...2022-06-0811 minDigitaLeeNetflix, Rent vs Own and How Health Tech Personalizes HealthcareWelcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase talk about the news that Netflix is cracking on their long-standing policy of going ad free. Then Lee gives an update on the rent versus own debate – and that’s with regards to blogs and social media, not the housing market, although that might be an interesting discussion too. Finally, they close by talking about Lee’s latest venture the HELPCare Clinic as an example of how digital tools can help...2022-05-2513 minDigitaLee7: Diversity in Healthcare Advertising, Accessible Content and Supporting Healthcare CEOsWelcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase look at an article from Fierce Pharma that describes a marketing and ad agency building out a dedicated team to work on diversity in advertising. Then, they check in on the conventional wisdom around ways to ensure that content is broadly accessible and close by talking through the role of healthcare marketing teams and supporting the CEO.Episode Links
Fierce Pharma: CMI Media Group launches new practice to help p...2022-05-1114 minDigitaLee6: NFT or WTF, Healthcare in the Metaverse & Digital ROI pt. 2Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase are both confused by CVS moving into selling virtual healthcare goods. Once they get past that, they look at provider organizations planting the flag in the metaverse, and then it's the second of our two-part digital ROI miniseries, this one on how healthcare marketers can position digital programming to justify the investment and showcase the ROI.Episode links:
Healthcare Finance News: CVS Files Patent to Sell G...2022-04-2712 minDigitaLee5: Healthcare Cybersecurity, Reputation Management & Digital ROI pt. 1This week, we're looking at healthcare cybersecurity, reputation management – should you keep it in-house or outsource? And the first of a two-part miniseries on digital ROI for healthcare providers. We're looking at measuring ROI and how that differs between larger and smaller provider organizations.The story of the week is: 'On high alert': Hospitals wary of cyber threats from Russia-Ukraine war2022-04-1310 minDigitaLee4: Digitally Enhanced Healthcare, Twitter Alternatives & Execs on Social MediaWelcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, digital healthcare pioneer and now healthcare entrepreneur Lee Aase and David Shifrin are looking at digital-first healthcare - haven't we been talking about that for years, now? - whether more obscure social media sites like Parler that tend to attract subsets of wider society are worth healthcare's time, and how healthcare leaders and execs can balance the personal nature of social media with the value of promoting their organization's brand.2022-03-2311 minDigitaLee3: Spanish Misinformation, Meta's Dive & Apple's Privacy RuleWelcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, digital healthcare pioneer and now healthcare entrepreneur Lee Aase are looking at three stories that matter for healthcare communications and healthcare marketing: the Spanish language misinformation crisis, Meta / Facebook's recent dive and Apple privacy rules.2022-03-0911 min
The BackstoryKim & Tim: Weighing In On Weighing InThe conversation today is a segment of a longer one we recorded this week. In fact, we recorded in person, for the first time with all three of us together. However, considering the rapid devolution of Russia’s invasion of Ukraine, we’re bringing this segment as a standalone episode. We’re seeing a tension and getting questions from hospitals, health systems, healthcare leaders and marketing pros about whether they – or their organization – should speak out about the invasion. And if so, how to do it appropriately. So, we're weighing in on weighing in.As always, please subscribe...2022-03-0312 min
Kim & Tim: Running Through the (Red)TapeWeighing In On Weighing InThe conversation today is a segment of a longer one we recorded this week. In fact, we recorded in person, for the first time with all three of us together. However, considering the rapid devolution of Russia’s invasion of Ukraine, we’re bringing this segment as a standalone episode. We’re seeing a tension and getting questions from hospitals, health systems, healthcare leaders and marketing pros about whether they – or their organization – should speak out about the invasion. And if so, how to do it appropriately. So, we're weighing in on weighing in.As always, please subscribe...2022-03-0312 minDigitaLee2: YouTube for Healthcare and Social Media PollsToday we've got a story on how doctors use YouTube to connect with patients and work towards health equity, the value of YouTube as a platform for healthcare providers, and for our tip of the day it's whether hospitals and physician practices should consider using Twitter and LinkedIn polls.2022-02-2309 minDigitaLee1: Finding Health Information, Clubhouse and Effective Social Media PoliciesToday we're covering a story about the use of social media for finding health information, an overview of the audio platform Clubhouse, and considerations for how hospitals, health systems, doctor's offices and health services companies can build a good social media policy.2022-02-1609 min
The BackstoryDigitaLee: Meet Lee Aase, healthcare's digital pioneerFor healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 foun...2022-02-1601 minDigitaLeePreview: Meet Lee Aase, healthcare's digital pioneerFor healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 foun...2022-02-1601 minKim & Tim: Running Through the (Red)TapeWithout MeritThis week the team shows up to talk NFL. Kim Fox, Tim Stewart and David Shifrin are all football fans so the news of recently-fired Dolphins coach Brian Flores' lawsuit against the NFL and three of its teams caught our attention. The NFL's response left plenty of room for criticism of several ridiculous missteps. There are the underlying issues with race and diversity and hiring practices in the NFL. And then there are the communications errors in the immediate aftermath of Flores filing the lawsuit. As a bonus, we've got a bit of back and forth on Tom Brady's...2022-02-0322 minKim & Tim: Running Through the (Red)TapeAbout that Wildly Effective Nursing VideoWe're back!Kim Fox is a partner here at Jarrard and heads up our Regional Practice. Tim Stewart is a senior vice president in our National and Academic Practice. Here's what we've got for the conversation today: A quick intro about the Supreme Court's ruling on vaccine mandates, which partly clarified things but also added to the swirl of confusing healthcare laws, guidelines, suggestions and other ideas. That part of the conversation leads into a deeper chat about the pressure on the healthcare workforce, on the nurses and doctors who work inside hopsitals. We've got a pointed...2022-01-2522 min
Governing HealthTired of Being Your Hero: Reimagining the Post-Pandemic Healthcare IndustryAs the US comes out of the dreaded fourth wave of the COVID-19 pandemic, the healthcare industry is facing one of the biggest unintended consequences of the pandemic — “tired of being your hero” syndrome. With healthcare professionals leaving the industry in the name of burnout, stress, safety, moral harm, and even personal freedom, a passive governance approach to caring for the caregivers simply won’t work anymore. To review what board members need to do to be engaged in the face of these issues, as well as their governance implications, Michael Peregrine is joined by David Jarr...2021-11-2131 min
McDermott Will & Emery Health Law PodcastTired of Being Your Hero: Reimagining the Post-Pandemic Healthcare IndustryAs the US comes out of the dreaded fourth wave of the COVID-19 pandemic, the healthcare industry is facing one of the biggest unintended consequences of the pandemic — “tired of being your hero” syndrome. With healthcare professionals leaving the industry in the name of burnout, stress, safety, moral harm, and even personal freedom, a passive governance approach to caring for the caregivers simply won’t work anymore. To review what board members need to do to be engaged in the face of these issues, as well as their governance implications, Michael Peregrine is joined by David Jarr...2021-11-2131 minKim & Tim: Running Through the (Red)TapeCharlatans, Hucksters and Purveyors of MisinformationLast week, we did a quick poll of our audience to get your impressions on health misinformation - What the most significant pieces of health misinformation are and the platforms most responsible. We're rolling that feedback together with insight from our team into a special report that will be coming out shortly. Kim Fox, a partner at Jarrard Inc. and our Regional Practice lead helped to push us in that direction, So it was an easy step to get her and VP Tim Stewart, who's from our National and Academic Health System Practice, to riff on the issue. We c...2021-10-2516 minKim & Tim: Running Through the (Red)TapeNow's a Good Time to Not Say Dumb StuffBuckle up. This is Kim Fox, Tim Stewart and David Shifrin trying to figure out why people don't just take that extra little beat to think about how what they're about to say (or not say) is going to be received by the people hearing it. Check out all the best healthcare communications and marketing, plus a regular roundup of the stories that matter most to healthcare providers today, by subscribing at jarrardinc.com/pod 2021-08-3022 min
The Gist Healthcare PodcastFriday, August 13, 2021Biden throws his support behind giving Medicare the power to negotiate drug prices. Costly health system cyberattacks are at an all-time high. And as the Delta variant surges across the US, consumers' confidence in traveling and other public activities is falling. According to a Jarrard Phillips Cate & Hancock survey, nearly a third of consumers said they are less likely to seek non-emergent in-person care. Hosted on Acast. See acast.com/privacy for more information.2021-08-1306 minKim & Tim: Running Through the (Red)TapeUniforms, Nanny States & TikTokPresident Biden came out swinging against social media companies last week saying they were responsible, not just for the misinformation that's being posted on their sites, but also the consequences of that misinformation. Not long after, on CNN and a couple of other outlets, Surgeon General Vivek Murthy backpedaled a bit without exactly absolving the tech companies. So there's politics, social media, digital angst, misinformation and finger-pointing. It's a perfect recipe for Kim Fox and Tim Stewart to jump in.2021-07-1918 minKim & Tim: Running Through the (Red)TapeRunning Through the TapeSpring is here, vaccines are out of freezers and in people's arms, public venues are reopening and Krispy Kreme is handing out free donuts. Meanwhile, the CDC is still telling us to keep our masks on, the headlines look very pre-pandemic (and not in a good way) and new COVID-19 cases are twitching back up. So...are we allowed to be optimistic yet? In the latest with Kim Fox and Tim Stewart, we get real about "Hanxiety" and how far our obligation to others goes. We also talk about how our friends at hospitals and health systems can leverage...2021-03-2921 minKim & Tim: Running Through the (Red)TapeThis Isn't a Church PotluckSometimes the title of a podcast picks itself. Today, our two favorite outspoken insiders, Kim Fox, and Tim Stewart, take on the vaccine rollout. It's been rocky, and there's plenty of blame to go around, but there's still time for hospitals, health systems and other healthcare providers to swerve around the potholes.2021-02-1522 minKim & Tim: Running Through the (Red)TapeA Glimmer of HopeWe got a great response from on the last podcast featuring Kim Fox and Tim Stewart, so we asked them to come back for another round. In both healthcare and society we felt like there's been a strange tension between moments of optimism/hope and pessimism thanks to the slog of ongoing bad news and now the third surge of COVID-19. So, we asked Kim and Tim to talk about that. They are never people to sugarcoat things, and the resulting conversation is real talk for healthcare providers.2020-11-2320 minKim & Tim: Running Through the (Red)TapeFour Square FeetWhen people feel helpless, they try to control whatever they can. That's what we're seeing today through the pandemic. Jarrard Inc. Partner Kim Fox and Senior VP Tim Stewart talk about this issue and where healthcare providers can offer some hope.2020-10-1523 minThe Gist Healthcare PodcastTuesday, September 8, 2020David Jarrard, CEO of strategic communications firm Jarrard Phillips Cate & Hancock, discusses new survey results about trust in the medical community and patients willingness to get a coronavirus vaccine or return to care. To take the Gist Healthcare Daily podcast survey go to gisthealthcare.com/survey Hosted on Acast. See acast.com/privacy for more information.2020-09-0812 min
Sg2 PerspectivesHow great leaders prepare their organizations for changeMolly Cate and Tim Stewart from Jarrard Phillips Cate and Hancock (national leader in strategic communications for healthcare providers) join Trevor to talk about the art of change management and how great leaders are constantly pushing their team's to build a culture that is prepared to handle adversity and tackle new problems.
Read more about Jarrard's great work here https://aoc.jarrardinc.com/
Show Notes
[03:10] Molly explains the “art of change” concept as this concept applies to the healthcare industry.
[05:55] Elements which are used to coordinate care and make healthca...2020-03-2530 min
The BackstoryCOVID-19 strategy: The outlook, action and impact on the industry, Part 3This is the third and final part of the conversation between our CEO David Jarrard and Emily Evans of Hedgeye Risk Management. Be sure to take a listen to parts one and two, there’s a ton of great insight there. Here, Evans and Jarrard talk about the stock market and areas of vulnerability for hospitals. In addition, Evans turns the tables and asks Jarrard a few questions about what our firm, Jarrard Phillips Cate and Hancock, is hearing from clients.As a reminder, we recorded this on March 11, so things may – and probably will – look different by the...2020-03-1111 min