Shows
The FODcastUnpacking DE&I: Impact on Digital Commerce Today with Jasmin GuthmannThe Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage.From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the curren...
2025-02-2656 min
Antenne-Bergstraße-PodcastAdventskalender | Charles Dickens - Eine Weihnachtsgeschichte Folge 18 - 24
Die Antenne liest Dickens! Wir präsentieren "Eine
Weihnachtsgeschichte" in 24 Teilen. Gelesen von unseren Sprecher der Antenne.
Hier im Podcast erscheint nun die letzte von mehreren Folgen. Diese Woche Folge 18 bis 24.
Viel Spaß!
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Nach Charles Dickens "A Cristmas Carol" in der
Übersetzung von E.A. Moriarty. Bearbeitung und Regie: Michael Endres
Sprecher: Jens Guthmann, Timo Karcher, David Simon, Dieter Wagner, Michael Endres, Andrea Fak, Jasmin Mölter
Verwendete Musik unter CC-Lizenz Attribution:
"Toccata and Fugue in D Minor", Kevin Macleod abgerufen unte...
2024-12-231h 01
Antenne-Bergstraße-PodcastAdventskalender | Charles Dickens - Eine Weihnachtsgeschichte Folge 11 - 17Die Antenne liest Dickens! Wir präsentieren "Eine
Weihnachtsgeschichte" in 24 Teilen. Gelesen von unseren Sprecher der Antenne.
Wer täglich hören möchte. Die aktuelle Folge läuft immer um kurz nach 8, 12 und 18 Uhr im Webradio und ab 19:00 zum Nachhören auf:
Hier im Podcast präsentieren wir euch Wöchentlich eine Sammlung von mehreren Folgen. Diese Woche Folge 11 bis 17.
Viel Spaß!
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Nach Charles Dickens "A Cristmas Carol" in der
Übersetzung von E.A. Moriarty.Bearbeitung und Regie: Michael Endres
Sprecher: Jens Guthmann, Timo Karcher, David Simon, Dieter Wag...
2024-12-171h 03
Antenne-Bergstraße-PodcastAdventskalender | Charles Dickens - Eine Weihnachtsgeschichte Folge 1 -6Die Antenne liest Dickens! Wir präsentieren "Eine
Weihnachtsgeschichte" in 24 Teilen. Gelesen von unseren Sprecher der Antenne.
Wer täglich hören möchte. Die aktuelle Folge läuft immer um kurz nach 8, 12 und 18 Uhr im Webradio und ab 19:00 zum Nachhören auf:
Hier im Podcast präsentieren wir euch Wöchentlich eine Sammlung von mehreren Folgen. Diese Woche Folge 1 bis 6. Viel Spaß!
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Nach Charles Dickens "A Cristmas Carol" in der
Übersetzung von E.A. Moriarty.Bearbeitung und Regie: Michael EndresSprecher: Michael Endres, Andrea Fak, Jasmin Mölter, Jens Guthma...
2024-12-0654 min
Marketing in the MadnessFLC: The Need for Advocates with Contentstack & MACH Alliance’s Jasmin Guthmann #BONUSSend us a text
Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is!
Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry.
Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.
This week, Ka...
2024-02-1312 min
Marketing in the MadnessWhy Digital Needs To Get Flexible with Contentstack & MACH Alliance’s Jasmin Guthmann #32Send us a text
Embracing technology in marketing is no longer a choice - it's a necessity! 💥
For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation.
This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈
Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space an...
2024-02-0643 min
People Changing EnterprisesThis year in CX transformation: Tech shifts that defined 2023 - AI, automation, content strategy and moreA year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features:Jasmin Guthmann, Head of Corporate Communications, ContentstackVasu Kothamasu, GM and Head of Engineering, ContentstackNishant Patel, CTO, ContentstackConor Egan, VP Product, ContentstackNeha Sampat, CEO, ContentstackTimestamps:0:59 How has business to customer communication changed over the past year? (Jasmin Guthmann)2:34...
2023-12-2218 min
Pod LeadersEmpowering Women in MarTech: Insights from Industry Leaders with Jasmin Guthmann ~~ S1 | Ep11 ~~
In this episode, host Nusrat Khan dives into the important topic of gender parity in the SaaS industry. Nusrat shares her realization of the lack of women leaders within her sector and her journey to seek out and connect with inspiring women in the field.
Joining her is special guest Jasmine Guthmann, Head of Corporate Communications at ContentStack and executive board member of The Mach Alliance. They discuss the importance of alliances, groups, and networks that empower women in the industry and offer advice on leveraging our communities to advance our careers.
Tune in for an insightful conversation on...
2023-12-0549 min
The Digital AdvantageHow to Build a Tech Stack to Grow Revenue (with Jasmin Guthmann, Head of Corporate Communication @Contentstack)The way customers discover, engage with, and buy from brands is undergoing a seismic shift. Jasmin Guthmann, Head of Corporate Communication at @Contentstack , dives deep into the evolving landscape of content and its strategic importance in today's digital age.
Tune in to this episode of The Digital Advantage to learn about:
🔵 Holistic Content Experience: It's not just about channels anymore.
🔵 Consistent User Experiences: Seamlessly integrate content across various touchpoints.
🔵 Challenges: Delivering consistent content experiences across an increasing number of channels.
🔵 Tailored Tech Stack: Customize your technology stack to fit unique business requirements.
Looking to elevate your content experiences? Supercharge your brand's c...
2023-11-0335 min
Le café de l'e-commerce159 - Hors-série MACH Impact Back from MACH2🇳🇱 Épisode 159 : LCDE c'est votre podcast favori que vous écoutez en train de manger du gouda, de cueillir des tulipes ou de vous enivrer de substances licites aux Pays-Bas.
👨💻Vous l’aurez deviné, ou pas, votre envoyé spécial Adrien Naeem est de retour en Europe. Il s’est établi quelques jours à Amsterdam à l’occasion de l’événement MACH2 pour vous raconter à la sauce MACH :
🧐 MACH, c’est quoi ? Un truc de nerds à barbe longue huilée ou une approche IT/Métier révolutionnaire ?
🙋MACH Alliance , c’est quoi, c’est qui, c’est comment ?
☝️MACH2, une belle occasion de se retrouver entre pairs et de refaire le monde contre...
2023-06-1458 min
Tech in the Right DirectionGet to know Jasmin GuthmannJennifer Didier and Jasmin Guthmann talk about how building a team of networks to support working together. This network can help you source solutions in marketing that can provide encouragement and opportunity.
Jasmin Guthmann bio:
Jasmin Guthmann is a marketing trailblazer on a mission to translate complex technology into compelling stories and amplify Contentstack’s reputation as the leading Content Experience Platform (CXP) platform. She currently serves as the Head of Corporate Communications at Contentstack. With more than 10 years of experience, Jasmin and her team elevate the business and help usher in a new era of con...
2023-03-2140 min
People Changing EnterprisesStakeholder management: Getting what you want at work, with Jasmin GuthmannJasmin Guthmann is Head of Corporate Communications at Contentstack and Vice President & Executive Board Member of the MACH Alliance. She's also an author, ironman triathlete, and host of People Changing Enterprises podcast. We cover:- How to reframe 'workplace politics' for yourself and play the long game, to get what you want- The art and value of self-promotion- How to ask questions without coming off as a naysayer - When to take initiative and how to do it rightTimestamps:1:14 Reframing "workplace politics" in a more useful way3:11 The g...
2023-02-0116 min
KonaverseJasmin Guthmann on Germany, Wanderlust, and Career TrajectoryJasmin Guthmann is Vice President of MACH Alliance and Head Of Corporate Communication at Contentstack. In this episode, Jasmin discusses growing up in Germany, family, being an exchange student in Utah, travel, career, advice, and interests.
2023-01-3053 minPeople Changing EnterprisesAn interview with Jasmin Guthmann, by Contentstack CEO Neha SampatHost of Dreammakers, Neha Sampat, is a three-time tech founder and CEO known for building successful companies that are great places to work - and a sommelier, so the show is recorded sipping a hand-selected wine.Jasmin Guthmann is VP and Executive Board Member of the MACH Alliance, Contentstack's Head of Corporate Communications, and host of People Changing Enterprises. She wrote the book (literally) on training for her first ironman competition, and she is leading the "Women in MACH" movement that is challenging all companies in the MACH Alliance to commit to gender diversity practices....
2023-01-0429 min
Innovators in Commerce & DeliveryScaling Creativity in Marketing: Part 2It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay. In part two of our conversation with Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:- Creating efficient processes for marketing- Learning from failure- Diversity in the industry- Women in MACHSign the Wo...
2022-12-1619 minInnovators in Commerce & DeliveryScaling Creativity in Marketing: Part 1It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay. In this episode, Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:- Creating efficient processes for marketing- Learning from failure- Diversity in the industry- Women in MACHSign the Women in MACH Manifesto for Gender Equalit...
2022-12-0928 min
How I Made it in MarketingCorporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)“Don’t be afraid of long copy; be afraid of insufficient clarity,” Flint McGlaughlin taught in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).I thought of that quote when my latest guest talked about how often being afraid drives marketing and business leaders, and so they resort to focus groups and consultants to cover for themselves in case something goes wrong. But she called this the dangerous delusion of safety, that playing it safe can hurt you more than you know. And she shared a story from her career illust...
2022-12-071h 02
Dreammakers with Neha SampatMake Your Mark: Jasmin Guthmann, Head of Corporate Communications of ContentstackFor the last episode, host Neha Sampat, CEO of Contentstack, reflects on the journey of Dreammakers from origin to end. She remembers Dreammakers guests – including Addie Swartz, Leigh-Ann Buchanan, and her namesake Neha Sampat – and the lessons they imparted. Later, Neha and Jasmin Guthmann, Head of Corporate Communications at Contentstack and VP at the MACH Alliance, enjoy a glass of Riesling and chat about challenging the status quo and creating a more equitable future of tech. Contentstack is the Content Experience Platform (CXP) category leader empowering marketers and developers to deliver composable digital experi...
2022-11-1642 min
The MACH Alliance PodcastMACH in Practice with Harry RosenLuxury Canadian men's retailer Harry Rosen, winner of the MACH Alliance Award for Best Retail Project 2022, has overhauled its digital customer journey by composing a best-in-class MACH platform. In this podcast, Tovi Heilbronn, Director of Digital Product and Experience speaks with Alliance VP Jasmin Guthmann about how they are using MACH technology to replicate their special in-store experiences online. By focusing on the business outcomes, and not on the technology itself, the company has built a modern MACH stack and put itself back in the driver's seat when it comes to digital ambition. In Tovi's words, they have digitized...
2022-09-1433 minPeople Changing EnterprisesIntroducing People Changing EnterprisesWelcome to People Changing Enterprises. Meet your host, Jasmin Guthmann, as she shares why we started this show, who it's for (hint: it's you), and a preview of the goodness to come.
2022-08-3102 min
The EPAM Continuum Podcast NetworkThe Resonance Test 78: Consumers Unmasked Travel Insights with Jasmin Guthmann and Daniel SmytheIt’s 2022: Are you ready to jump on a plane? Are your customers? What might it take to make all of us comfortable with the idea of traveling, once again, across the globe? We’ve been thinking about such questions because we’ve been prompted by the insights from *Consumers Unmasked: Stage 2,* part of our longitudinal, international research initiative. In this episode of *The Resonance Test,* Jasmin Guthmann, Senior Director of Global Partner Marketing at Contentstack and Daniel Smythe, Vice President of Retail & Hospitality Consulting for EPAM Continuum, sojourn deep into the topic of contemporary travel. Guthmann herself admits that it’s a...
2022-03-1525 min
eCommerce UnderCoverEP 25 - The MACH Alliance - Morten Naess, Jasmin Guthmann, and Dom SelvonA few weeks ago, we had Morten Naess, the EVP Technology at Bluestone on the show to discuss Product Information Management. At some point during that episode, he snuck in a tasty nugget about the MACH Alliance. Martin and I were so intrigued that we asked Morten to come back on the show with some other members of the Alliance to dig a bit deeper and learn more.
We were fortunate to have Jasmine Guthmann, the Chair of the Marketing Council, and Dom Selvon, a co-Chair of the Technology Council at the MACH Alliance join the discussion...
2021-11-0656 min
Upgrade yourself! - Glaub an dich122 Im Gespräch mit Ironwoman Jasmin Guthmann... ein sportlicher Talk
Die Überschwemmung der Tiefgarage und des Kellers in unserer Straße hat uns zusammengebracht.
Ein Glück im Unglück, ich durfte dadurch meine Nachbarin Jasmin Guthmann kennenlernen. Eine tolle Frau, vielseitig begabt ob Ausnahme-Atlethin, Marketing Expertin, kochbegabte Genießerin, Yoga-Begeisterte, Erst-Autorin und noch so vieles mehr.
Im Gespräch geht es aber vor allem darum, wie sie als Couch Patato zur Ironwoman geworden ist, absolut spannend und lehrsam und für alle die, sportliche Träume und Ziele haben, hört rein!!! Was ihr Yoga bringt, welches Motto ihr geholfen hat, damit es klick macht und was hinte...
2021-08-1158 min
Reisepodcast Die Urlaubsmacher mit aussergewöhnlichen Reiseprofis von Fides ReisenReisepodcast Die Urlaubsmacher #25 - Inselhopping Kykladen und Kreta: die schönsten Hotels und PrivatvillenSantorini, Mykonos, Paros, Kreta – auf den traumhaften griechischen Inseln haben sich zauberhafte Hotels wie die Myconian Collection, Kanava Hotels & Resorts und Elounda SA Hotels & Resorts im Einklang mit der Natur, herzlicher Gastfreundschaft, stylischem Interior und einer exquisiten Kulinarik entwickelt. Die Privatvillen, Resorts und Boutiquehotels liegen zentral im Ort oder in nächster Nähe zum Strand mit viel Privatsphäre. Segeln, Wassersport und Kultur sorgen für Abwechslung. Im Talk stellen die Reiseprofis Ines Schäufele und Jasmin Guthmann von Mosaic Tourism Consulting ausgewählte Hotels und Reiseideen für die griechischen Inseln vor.
2021-05-2032 min