Shows
The Fractional Edge PodcastThe Hybrid Model: Strategy and Execution in Fractional CMO Practice with Steve Tate - Part 2In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO. Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix.Important Moments[00:06:37] Timing is crucial for communication.[00:15:37] Fractional CMO can help with turnaround scenarios.2024-03-0725 min
The Fractional Edge PodcastA Pandemic Success Story: How Cameron Johnson (CRO) Launched Revnu Services.Join Carol Fraser (CHRO) and Jason Huett (CMO) with special guest Cameron Johnson (CRO). Cameron is the Founder and Chief Revenue Officer of Revnu Services, a firm focused on helping early-stage companies deploy high-level and tactical Revenue Operations.Cameron talks about his experience launching the company just as the pandemic kicked into high gear, the lessons he came away with, and how he's developed a methodology for helping companies scale revenue.Follow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/...2023-11-1721 min