Shows
Mistakes That Made MeFalling prey to new ideas with Caroline & Jason Zook [OBG]This might be my favourite episode of Mistakes That Made Me đ (An oldie but goodie!)Caroline and Jason Zook are two creatives who are full of ideas. Theyâre the founders of Wandering Aimfully â the UN-boring coaching program for intentional online business owners â and Teachery: a software platform for creating and hosting online courses.After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way.In this episode of Mistak...2025-05-061h 29
Messy Liberation: Feminist Conversations about Politics and Pop CultureNo Gatekeepers, No Girl Bosses: Weâre Building the Coaching Community We Always WantedBecky and Taina are pulling back the curtain on the newest thing theyâre building together: the Messy Liberation Coaches Circleâa community for people who coach (formally or informally) and want to practice coaching through a liberatory, feminist, and anti-capitalist lens. In this episode, they share the messy, honest backstory of how the group evolved from a free meet-up into a paid spaceâand why that change was necessary for sustainability and reciprocity.They talk about what makes the circle different from other coaching programs (no formulas, no gatekeeping, no 5K price tags), and what member...2025-04-2852 min
Growing Steady | Intentional Creative Business Podcast238 - Weâre having a baby! đąÂ (Fertility journey update)This episode is a special oneâbecause weâre pregnant! đ We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Yearâs Eve, no less!), and what the first trimester has been like for both of us.Weâre covering:The fertility challenges we faced (Ep #223), including two pregnancy losses and the diagnosis that changed everythingWhat it was like to start daily blood thinner injections and progesteroneHow we found out we were pregnant and why it felt different this timeCarolineâs first trimester experience (hello, nausea...2025-03-1359 min
Growing Steady | Intentional Creative Business Podcast229 - Predictions for 2025...We donât normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them â lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didnât know we were going to share about those businesses.Then, we each brought 3 predictions for the online...2025-01-0959 min
Growing a Deeply Rooted Business2025 Trends for Dietitian Coaches & Course Creators: Insights to Stay AheadIn this episode of the Deeply Rooted Business Podcast, we're diving deep into the trends that will shape your wellness business success in 2025. From the evolving landscape of authentic marketing to the strategic use of AI, we're breaking down what really matters for your business growth.Think beyond the typical "trends to watch" lists. We're sharing practical insights on how to implement these changes in your business, ensuring you're not just following trends but leading with purpose.Whether you're a seasoned entrepreneur or building your business foundation, this episode provides actionable strategies to help...2025-01-0222 min
General Musings with Kevin PowellDon't overthink itIn this episode of General Musings, I discuss the theme of not overthinking content creation, inspired by Jason and Caroline Zook's Growing Steadily newsletter. I emphasize the importance of focusing on content quality over polish, sharing personal experiences from my own content creation journey. I encourage listeners to learn in public and share their knowledge without the fear of imperfection, highlighting that genuine content is what resonates with audiences.2024-12-0108 min
Growing Steady | Intentional Creative Business Podcast224 - We're back from 5 weeks of travel in the U.S....The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctorâs visits, three bouts of sickness, and some sticker shock at prices and quality of things, weâre sharing how it all went.In this episode, weâre also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and weâll...2024-11-2157 min
Growing Steady | Intentional Creative Business Podcast221 - Teachery's Lifetime Plan experiment resultsWho wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then letâs dive into it!In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks weâre looking ahead at.The initial results of our Lifetime Plan expe...2024-09-1252 min
Growing Steady | Intentional Creative Business Podcast215 - This is the #1 key to getting MOMENTUMSince the beginning of the year, weâve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That's when we introduced the Un-Boring Business Roadmap to provide a clear sequence for tackling business tasks, which was a game changer.However, our thinking ev...2024-08-0135 min
Growing Steady | Intentional Creative Business Podcast189 - 7 things youâll need on your creator journeyTo kick off this episode weâre sharing a âmini meltdownâ that Caroline experienced the day before recording. We wanted to share that and talk about how weâre trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery.Then, itâs time to go through the 7 things to pack for the long-term journey as a creator. Tune in to the ep to hear us discuss discomfort, self-care, self-awareness, taking risks, self-belief, tunnel vision, and thinking long-term.If youâre feeling f...2024-02-0155 min
Growing Steady | Intentional Creative Business Podcast175 - Our worst day of filming videos ever (OOF!)Weâve created 200+ email newsletters, 175 podcast episodes, and 47 3-hour video coaching sessions, and NONE of those things cause us grief when collaborating. But the 15 scripted educational YouTube videos weâve created together have ALWAYS been a problem for us. This week was no different đŠ.Two days before recording this podcast ep, we were getting ready to record the first videos for our 26-day content blitz. Caroline had painstakingly taken time to write the initial video scripts and we sat down to punch them up together (read: add âun-boringâ moments). That started a cascade of discussions, which led to 5 hours...2023-09-071h 21
Growing Steady | Intentional Creative Business Podcast172 - The next big move with our software product (and NEW segment!)This week, we go through a big move weâre making with our software product Teachery. For the first time, we have a pretty big change in our new user signup process! Weâve created 7 pre-designed course themes to get someone up and running much faster with their online course. Weâre also moving our marketing site to Webflow so we have more control over marketing content, landing pages, etc. Weâll keep you posted on the progress!We also introduced a new segment called Calm Business Confidential where each of us brings an interesting calm business to the p...2023-08-1752 min
Podcasting with Zuri BerryPodcasting with Eman Ismail, host of Mistakes That Made MeThis episode is different. I wanted to talk with someone Iâve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC.So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email strategist, and the host of Mistakes That Made Me, which I produce and edit.In this episode, we walk through how she landed on the concept of her show, the most difficult pa...2023-06-1228 min
Growing Steady | Intentional Creative Business Podcast169 - Jason interviews Caroline! (Part 2 of 2)We hope you enjoyed hearing us ask each other questions we didnât know about the other person OR just wanted to go a bit deeper on. Even after 13 years together, weâre constantly learning new things about one another.Did you enjoy us interviewing ourselves? Would you like to see us do this again in the future? Any questions you want us to answer?âĄď¸ Get the episode show notes and full transcript at wanderingaimfully.com/169***âłď¸ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free...2023-05-251h 24
I'm Speaking...with Elizabeth WestEp 48 What I've Been Watching, Reading, Listening To...Hello...thanks for listening!
Join my newsletter... https://www.westelizabeth.com/vip-list-signup
Back on Ep 40 What I've Been Up To.... I spoke about this also. I've since finished watching some of the shows (I watched all of the seasons) and I've watched, read/are reading and listened to/are listening to some new stuff! I share more about on this podcast!
Enjoy!
MENTIONS:
0. Book: Untamed by Glennon Doyle
https://www.untamedbook.com
2023-05-2041 min
Growing Steady | Intentional Creative Business Podcast168 - Carol interviews Jason! (Part 1 of 2)If youâve been listening to our podcast for a while, you know we donât ever have guests. However, we thought it would be fun to pretend we were a guest on our own podcast and interview one another.This week Caroline is interviewing Jason (Part 1). Next week, Jason grabs the interview microphone and will ask Caroline a bunch of questions (Part 2).âĄď¸ Get the episode show notes and full transcript at wanderingaimfully.com/168***âłď¸ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coachin...2023-05-181h 31Mistakes That Made MeFalling Prey to New Ideas with Caroline & Jason ZookCaroline and Jason Zook are two creatives who are full of ideas. Theyâre the founders of Wandering Aimfully â the UN-boring coaching program for intentional online business owners â and Teachery: a software platform for creating and hosting online courses.
After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way.
In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existi...2023-02-271h 29
The Sparkling Hippie Podcast67. The 2 Marketing Questions that Flipped My Business Game Plan for 2023Full disclosure â Caroline and Jason Zook have full credit of these two game-changing questions. I am a member of their WAIM community, which is where I heard these beauties first! Â That being said, they had me pondering for days! I found myself sharing these 2 questions with all of my entrepreneur friends, so I knew I had to share them with you too!
Whether youâre new in business or have been at it a while â these questions should provide some inspiring insight into where youâre spending your marketing time (and dollars).
IN THIS EPISODE I SHARE:2023-01-0947 min
Growing Steady | Intentional Creative Business Podcast147 - What we're looking forward to in our move to PortugalThis week, we wanted to share some thoughts and feelings about our upcoming move into our new home. If you somehow missed the announcement, we are moving to Portugal and living in the Silver Coast starting in November (2022).We chat about the slower pace of European life, the Portuguese culture weâre excited to explore, the new community we hope to build (friends!), as well as getting back into routines and having all the same STUFF every day of our lives.Hope you enjoy this ep and maybe itâll inspire you to make a big...2022-11-0355 min
Growing Steady | Intentional Creative Business Podcast146 - The 20-hour rule (by Josh Kaufman)We want to be 100% transparent with you: The 20-hour rule is NOT something we came up with. We watched Josh Kaufmanâs TEDx talk and realized this concept was very applicable to how weâve learned or adapted to new things, especially one thing this year: Carolineâs flight anxiety.đĽ Watch Josh Kaufmanâs TEDx talk: https://youtu.be/5MgBikgcWnYWhile the super-popular 10,000-hour rule has merit, we think the 20-hour rule makes a lot more sense and is a lot more realistic for the majority of us who just want to learn a new skill or ed...2022-10-2037 min
Nova ClubCaroline Polachek en 5 morceaux, Sault, Louis Cole, Central Cee, Romare, Gabriels et plus !Tracklist :Â Ten City - That's The Way Love Is (Deep House Mix)Louis Cole - Not Needed AnymoreLouis Cole - Shallow LaughterGabriels - TabooMIKE - nuthin i can do is wrngRatatat - CountachCaroline Polachek - Bunny Is A RiderChairlift - BruisesRamona Lisa - ArcadiaCaroline Polachek - Door (oklou remix)Caroline Polachek & 12 Ensemble - Last Days - Non Voglio Mai Vedere Il Sole TramontareCaroline Polachek...2022-10-181h 52
Growing Steady | Intentional Creative Business Podcast138 - Tiny things that have helped our relationshipIn this weekâs episode, we share a lot of the tiny âismsâ and phrases weâve come up with that help us work through different parts of our relationship.Whether itâs a simple question to make sure the other person is ready to have a conversation or a set of rules we put in place before embarking on a big project/discussion/change/etc. Weâre always coming up with ways to better converse with one another, especially during the more stressful and tense times.These are things weâve learned in our 12 years together...2022-08-251h 10
Growing Steady | Intentional Creative Business Podcast134 - Are you playing the game of life on hard mode?When youâre a person who lives with an âinvisible illnessâ (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much you are struggling. Itâs like youâre playing the game of life on HARD MODE, while everyone else is playing on normal mode.A few years ago, while struggling with anxiety, we were very lucky to discover that Caroline has a slight misalignment of her eyes that causes a condition called Binocular Vision Dysfunction (BVD). Thankfully, we were able to find an optometris...2022-07-2150 min
Growing Steady | Intentional Creative Business Podcast130 - Being a Highly Sensitive Person (HSP) in a relationshipThe term Highly Sensitive Person (HSP) is becoming a lot more well-known and we think thatâs GREAT! This trait is something that can be seen as a detriment, but we also know it provides a lot of benefits in our relationship and work.We go through some of our history in understanding Caroline is an HSP and how our relationship works out with a very NON-HSP in Jason. We discuss some of the feelings and factors that define an HSP as well as ways to support an HSP in everyday situations. Hopefully, this episode is one yo...2022-06-231h 01
Growing Steady | Intentional Creative Business Podcast126 - How do we handle a full day of travel?In this episode, weâre going to chat about what a full day of travel adventures looks like. One of us (Caroline) deals with flight anxiety, and the other of us (Jason) deals with an incredible urge to make every process as efficient as possible (even though thatâs wildly IMPOSSIBLE in airports).We take you on our journey getting from Dublin, Ireland to Split, Croatia â the place where we are as of recording this ep!Check out the Laganini Loft on Airbnb - https://www.airbnb.com/rooms/51124009Chase Sapphire credit card we men...2022-04-0850 min
Growing Steady | Intentional Creative Business Podcast120 - Embracing YOU: Productivity (and final Lisbon stories!)Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be âproductiveâ doesnât just necessarily mean working. It means doing what you intend to do.If you intend to rest and you rest, youâre productive. If you intend to write a newsletter and you write it, or you plan it, or you name the Google Doc so you can sit down and write it next time...hey I think thatâs productive too.A lot of productivity advice assumes that we al...2022-02-2454 min
The Pop-Up PodCaroline Zook: Navigating Different NeedsWhat happens when one person wants to get married and the other person doesnât? How can we maintain relationships with folks who have totally different needs (and ways of being) than us?
Caroline Zook (she/her) joins us to talk about the evolution of her romantic partnership, as well as the journey of getting her needs met (or, more specifically, how to ask for what you need when you're not getting it from the other person, without trying to change them or make them feel like they arenât enough).
You can find Caroline (and...2022-02-091h 30
Growing Steady | Intentional Creative Business Podcast115 - The storm before the calmIn this episode, we go over the final things we had to do before making our big move into full-time travel. We go over selling the remainder of everything we own, talk about a few logistical challenges, and where we ended up financially after all the eBay, OfferUp, and Garage Sale-ing.We also dive deep into a heavy conversation about Carolineâs current emotional state. We get into the grief of a big transition (or two), talking about a big identity change, and lots of thoughts and feelings tied to how we show up in our families of...2022-01-2041 min
Growing Steady | Intentional Creative Business Podcast113 - Embrace the chaosEveryone deals with chaos at one time or another and thereâs no perfect way to get through it. One thing that helps us is to not try to fight it and instead to embrace it.Caroline getting shingles for the third time? Sorting through 300+ pieces of one-off to sell? Gearing up for a garage sale to sell the majority of our things? And a bunch of other smaller decisions to make thrown in? What chaos??? đđđđHopefully, this episode doesnât stress you out, and instead, shows you how we work through these tougher and more difficult s...2021-12-0952 min
Growing Steady | Intentional Creative Business Podcast089 - In the midst of anxietyWe try to keep our podcast light-hearted but weâre also two human beings that deal with the ups and downs of life. One of those downs is Carolineâs anxiety which has flared up recently. We wanted to turn on our mics and have an honest conversation of what being in the middle of dealing with a mental health condition is like.This is not the, âI had anxiety and everything is fine nowâ episode. This is a transparent conversation about having anxiety and feeling its difficult effects on a day-to-day basis right now.If you s...2021-05-2050 min
The Course Creator ShowEpisode 75 | What Makes a âBest on the Marketâ Offer (and what we can learn from Shark Tank)Today I want to talk about offers -the products, programs, and things we create to sell to our audience. Sometimes creating an offer seems overwhelming and we donât know where to start.Other times weâve created something already, but it might not be hitting the mark quite right and it needs a makeover.As a course creator or digital product entrepreneur, it all comes down to the offer. Whether itâs a course, a group program, a mini product⌠we need to get that part right in order for the money to flow. ...2021-03-2925 min
Growing Steady | Intentional Creative Business Podcast081 - Answering your (really great!) biz questionsWhat season of business are we in right now? How do you gain confidence in your pricing? How do you balance client + digital product work? What advice have we've given that we'd change? Wait... Super Mario originated from the first Donkey Kong game???A few weeks ago we asked our peeps in IG if they had any business questions for us⌠and they did! We answer a handful of those but we ALSO talk about our after-school rituals as kids (really, itâs what did you eat/watch after school growing up??). Let us know your childhood ritu...2021-03-251h 14
Growing Steady | Intentional Creative Business Podcast076 - Did you know we have a second business?We have a second biz-baby and its name is Teachery. Teachery has been around since 2013 when it started on a whim when Jason couldnât find an online course platform he could customize to his liking.Teachery has always been a side project but in 2020 we invested a ton of time and energy to rebrand and redesign the entire interface (all done by Teacheryâs newest employee: Caroline đ).Hope you enjoy learning more about how we run Teachery, how we think about building a SaaS business, and what some of our goals are for the future...2021-02-181h 06
Growing Steady | Intentional Creative Business Podcast072 - Dealing with hard stuffThis weekâs episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pass away, thankfully) is triggering for you at all, feel free to skip this episode. We wanted to record an episode during a tough period for us. Carolineâs dad and brother got COVID and weâve had to figure that out living thousands of miles away. Itâs, obviously, something too many people around the world have had to deal w...2021-01-2147 min
Growing Steady | Intentional Creative Business Podcast070 - Habits for normal peopleListen, James Clear (author of best-selling book Atomic Habits) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to make some changes in our lives!In this week's episode, we explore habit-building for normal people. Caroline comes at it from years of trial and error, exploring all kinds of processes, and Jason is once again a robot. We share the habits that have made the BIGGEST positive impact and the habits we've let go of that no longer serve us (or were bad...2021-01-071h 22
This Might Get UncomfortableHumans Navigating Life: Defining "Good Enough" And Overcoming The Worldâs Pressures With Jason Zook And Caroline ZookSocial media has literally changed the social landscape of being human in this day and age. From heralding individuality and authenticity, many have now been proclaiming themselves as social media experts trained to market every chance they get. As obvious as it may sound, finding humans ânavigating lifeâ has become a rarity. In this episode, Jason Wrobel and Whitney Lauritsen invite two amazing people who have been doing that amidst the noise of the world. They sit down with Jason Zook and Caroline Zook of Wandering Aimfully to talk about how they are carving their own path as entrepreneurs and crea...2021-01-011h 40
Growing Steady | Intentional Creative Business Podcast067 - Longevity vs LegacyThere's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. It can be really hard to monetize your art, so what if you gave yourself permission not to?We explore Caroline's concept of Longevity work vs Legacy work in this podcast ep. We hope it helps you see the work you do to pay your bills in a slightly different light AND remove some of the pressure to generate revenue with your creative...2020-12-0349 min
Growing Steady | Intentional Creative Business Podcast066 - The last 10 years...HOLY MOLY, PEEPS! Get ready to hop in the Zook đŠđťâđŚ°đ¨đťâ𦲠time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!)Did you know our relationship started long distance?Or how about the fact that Caroline convinced Jason to hire her?Or that Caroline almost didn't create her first online course?Or that Jason wrote his second book publicly for everyone to read?We share these stories and many more as we take a lovely jaunt down memory lane from 2010 to 2020...2020-11-262h 57
The Creatively Paid PodcastHow to Stand Out Online As A Creative with Caroline and Jason ZookIn this episode, I have a conversation about how to stand out online as a creative with Jason and Caroline Zook of Wandering Aimfully. We go into depth about how to solidify what you want your creative business to offer, finding balance as an creative entrepreneur, the benefits of building an audience and so much more!To learn more about Jason and Caroline, you can visit their website at https://wanderingaimfully.com/ and join their super valuable weekly newsletter at https://wanderingaimfully.com/newsletter/. 2020-09-1653 min
Growing Steady | Intentional Creative Business PodcastChanges are afoot...We've thoroughly enjoyed wandering aimfully through the past 50 episodes of this podcast. There was no real plan with our show other than to share how we bumped into the walls of business and life. After two years, we're excited for a NEW chapter of our podcast! While, the crux of the podcast will be the same (it's just us, Caroline and Jason Zook), we feel there's a better name for this podcast and a more focused idea for the content we'll bring to your ears each week. More on that on August 17!We want to t...2020-07-2908 minThe Course Creator ShowEpisode 44 | How to Create an Online Course with Teachery Founder, Jason ZookOn this weekâs episode Iâm sitting down with Jason Zook. If you donât know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks.He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company.All with his unique edge. If Jason Zook is doing something - I can guarantee you, he is doing it differently than everybody else.In todayâs show, he and I are dig...2020-05-2643 min
Creator ScienceJason Zook â Learning the foundation, owning your weird, fighting fear, and showing up week after weekJason Zook is a serial entrepreneur who has made millions through various "weird" methods: wearing t-shirts, auctioning off his last name (twice!), and selling off his future (BuyMyFuture.com).He lives in San Diego, CA with his wife Caroline. They co-own the business Wandering Aimfully and act as un-boring business coaches who help online business owners like you earn more so you can live more.In this episode we talk about learning the foundational skills of running an online business, owning your weird, fighting fear, and showing up week after week.Transcript and...2020-05-1945 min
Growing Steady | Intentional Creative Business PodcastHow do we manage a BIG project (tasks, to-dos, priorities, and mindset), The Uncertain Times - Ep 7Let's get into the nitty-gritty of how we manage a big project (like our upcoming 2-week launch for our coaching program). We share the details of how we break down a big project into bite-sized pieces and how we stay sane throughout!If you've ever launched anything before you know it's about 10x harder than it looks. There are more to-dos than you think. Each to-do takes twice as long as it should. And, you have to manage the roller coaster of emotions that goes along with selling something. We break down the specific process w...2020-05-0733 min
Growing Steady | Intentional Creative Business PodcastWhat we're doing to lead up to our FINAL launch, The Uncertain Times - Ep 6One of the biggest things that are helping us navigate getting ready to do a launch of our Un-Boring Group Coaching program (this will be our FINAL enrollment for the year) is the subtle mindset shift of "we're pushing our launch on someone" to "we're offering our launch to the right person." If you're feeling uncomfortable about selling right now, maybe that shift can help you?We also break down the next steps we're taking for our launch: Creating an affiliate program for our current members and giving them all the information possible to help them succeed...2020-05-0134 min
Growing Steady | Intentional Creative Business PodcastDealing with the ups and downs during COVID-19, The Uncertain Times - Ep 5This past week we embarked on a new idea đĄ to give back to our online biz owner community while also trying to do something interesting leading up to the launch of our coaching program. In usual Zook-fashion, we bit off more than we could chew with this new idea and it led to a small "breakdown." After navigating our emotions Caroline brought up the thought that's been going through all our minds, which is just being more present right now. Not getting overwhelmed by all the *what ifs* of the future and what COVID-19 looks like down the...2020-04-2330 min
Growing Steady | Intentional Creative Business PodcastWhat 5 movie characters would you want to be quarantined with? The Uncertain Times - Ep 4This week we (obviously) shared our âQuarantine Fiveâ but before that, we went over a few housekeeping items.We reflected on our overall mindset and how weâre managing each day as it comes. Some days are great, productive, and our outlook is positive. Some days are the complete opposite. Both are okay and completely normal right now!Jason shared Twitter poll results based on peopleâs spending behavior right now for digital products. The results were *somewhat* surprising, even though Caroline guessed them. Here is the tweet and the survey results.Then we discu...2020-04-1645 min
Growing Steady | Intentional Creative Business PodcastIs baking sourdough bread everyone's new normal?? The Uncertain Times - Ep 3We share with you how we're settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital products business, or a software business). They all have their "shit sandwiches" you have to eat at one point or another and if anyone tells you differently, they're lying to you. Back in 2011, Jason surprised Caroline with a birthday trip to NYC âď¸ đ . We took a few minutes to reflect on that trip and all the fun we packed into 48 hours. H...2020-04-0531 min
Behind The Human with Marc ChampagneWhat Does Enough Look Like? - Caroline & Jason ZookToday Iâm speaking with Jason & Caroline Zook. I canât beat their bio so hereâs who they are in their own words:  Weâre creative business owners đ¤, best friends đŤ, and oh yeah, as of March 2017, weâre also married or whatever đĽ. Since we got together in 2010, weâve made things in a slew of different ways, both together and apart. Caroline was first employed by Jasonâs crazy t-shirt marketing company, getting her first taste of work-from-home-life (AKA: wearing a robe to work). After that we had separate businesses for a few years. Caroline crea...2020-03-051h 02
The Caleb Wojcik Show: Interviews with Creative Entrepreneurs (Filmmakers, Photographers, YouTubers, & More)From Million Dollar T-Shirt Wearer to Selling His Last Name... Weird Business Ideas with Jason Zook#83 - From selling his last name (twice) to getting paid to wear different t-shirts everyday, Jason Zook has run some of the most unique businesses and marketing strategies online over the past ten years.In this episode I talk with one of the most creative entrepreneurs Iâve ever met.We discuss how he comes up with these unique business ideas, how he pitches company and customers to take a chance on him, and why instead of trying to get ârichâ he is working towards just having enough.Chapters00:00:27 - Introduction00:01:49 - Gettin...2020-02-2800 min
Latitude: Mindful productivity for freelancers and foundersBurnout, experimentation, and owning your weird (Jason and Caroline Zook takeaways)Listen to the full interview here.Find Jason and Caroline Zook everywhere on the internet:Wandering AimfullyWandering Aimfully InstagramWandering Aimfully YouTubeCaroline's InstagramCaroline's TwitterJason's TwitterJason's InstagramâMentioned in this episode:Maslach Burnout Inventory - WikipediaCognitive behavioral therapy - WikipediaA huge thank you to Podia, the sponsor of the Latitude podcast. Podia is offering 15% off for life to listeners of the Latitude podcast. Learn more: https://podia.com/latitudeâLearn more about the show and get updates about the podcast, Productivity Stacks video series, and the Latitude productivity app: https://www.crea...2020-01-1310 minLatitude: Mindful productivity for freelancers and foundersBuilding without burnout with Jason and Caroline ZookJason and Caroline Zook both ran their own successful businesses for years before combining forces to create Wandering Aimfully. This "un-boring coaching for intentional online business owners" has grown from $0 to $10k in MRR in just under a year, but it wasn't without challenges. Jason and Caroline share some of the challenges they've faced growing Wandering Aimfully and some of their previous businesses. They as show how to approach business through experimentation and how to create a business that is authentic, unique, and still provides value to your audience.Find Jason and Caroline Zook everywhere on the...2020-01-0659 min
Growing Steady | Intentional Creative Business Podcast10 key decisions that doubled our business growth during our toughest yearIn January, Caroline đŠđťâ𦰠came down with the most debilitating season of anxiety she'd ever experienced. She dealt with symptoms she'd never had before with such severity, things like depersonalization, acute tension headaches, vertigo, extreme sensitivity to light and sensations, and all of this left her completely unable to work, much less get out of bed. After months of these symptoms, trying to simply rest and recuperate and nothing changing, depression started to set in and she no longer recognized the person in the mirror. It was terrifying for both of us. Meanwhile, Jason đ¨đťâ𦲠was not only trying to support Caroline in...2019-12-1554 min
COMMIT FIRST with Sagi Shrieber57: How to Stand Out and Find Your Own Voice (w/ Jason Zook - author of the new book âOwn Your Weirdâ)Hey everyone!Today on the show I brought on - for the second time - Jason Zook! Jason is one of my mentors and a super successful entrepreneur who Iâve been following for years. One thing I can say about Jason that I canât say for most influencers that I follow - is that he has a VERY unique way of writing and communicating to his audience. If I was to read one of his emails without ever knowing who sent it - I would immediately know it was him. Thatâs a pretty...2019-09-131h 06COMMIT FIRST with Sagi Shrieber57: How to Stand Out and Find Your Own Voice (w/ Jason Zook - author of the new book âOwn Your Weirdâ)Hey everyone!Today on the show I brought on - for the second time - Jason Zook! Jason is one of my mentors and a super successful entrepreneur who Iâve been following for years. One thing I can say about Jason that I canât say for most influencers that I follow - is that he has a VERY unique way of writing and communicating to his audience. If I was to read one of his emails without ever knowing who sent it - I would immediately know it was him. Thatâs a pretty...2019-09-131h 06
Move The NeedleUsing Pricing Strategies and Case Studies to Demonstrate Value and Get More BusinessTopics discussed in this episode:
Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls.
Jason and Greg discuss their love of books despite not reading much when they were young.
Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitment and the seller prestige.
Jason discusses the importance of manually testing marketing and sales ideas before automating them.
Jason shares his process for ensuring a company website creates the feelings your customers want and delivers the message you are hoping...2019-08-2900 min
Growing Steady | Intentional Creative Business PodcastWhat are our weirdest and most helpful rituals?One of Jason's weird rituals has gone on for over 1,000 (nearly) straight days and it took him from feeling negative throughout each day to creating a ripple effect of positivity as soon as he opened his eyes each morning.
Caroline's most important rituals have evolved over the past six months as she's been willing to try any new habits to overcome her bout with anxiety. Her latest morning ritual has been extremely beneficial!
Have a listen as we chat about the rituals we've created, the habits we've formed, and how we think about making positive...2019-07-171h 13Move The NeedleWhy Trading Time For Money Isn't Sustainable and What We're Doing InsteadTopics discussed on this episode:
The philosophical differences between how Greg and Jason view the purpose of business in their own lives.
How Greg helped a surgeon move from self-employed to running a business that doesn't solely require him as the sole revenue generator.
How to think about time as a service professional.
What led Jason and his wife Caroline to combine their businesses together and launch a lifetime membership community for client-based business owners who want to build digital products.
How Jason has positioned his membership community, Wandering Aimfully, to help small business owners stop trading time...2019-07-1200 min
Growing Steady | Intentional Creative Business PodcastA foolproof way to get more clients (and a fun new project!)UPDATE: Last week we talked about how we weren't doing a video version of the show but this week Caroline talked Jason into just doing a simpler video version and letting go of some of the production effort. Sooo... we're still doing a video show, just with less editing. What can we say? We like to wander aimfully around here!
Anyhoo, this conversation is on our experience working with clients, why we eventually stopped working with clients, and a foolproof way creative freelancers can get MORE clients. đ
đąNew Project: We've cooked up something new called "Buildi...2019-07-0151 min
Growing Steady | Intentional Creative Business PodcastUpdate on Caroline's health and this show!In this episode we talk about some of the things that have made the biggest impact in improving Caroline's battle with anxiety, including a specific vitamin regime and a big change in our diet.
We also share what's next for Wandering Aimfully and what we have planned for the rest of this year.
Hope you enjoy the update and the longer, looser show format! Let us know what you think by reaching out on social or sending an email our way đ
If you want more updates from us...
Follow us Instagram: htt...2019-06-241h 04
Growing Steady | Intentional Creative Business PodcastHow we got rid of our bad habitsWhen it comes to getting rid of bad habits the first thing you need to do is acknowledge them.
So often we go through life not changing our ways because we're ashamed of some of the choices we make and don't want to deal with adjusting our behaviors. But, like many things in life, when you do the hard work you come out a better person because of it!
We're not going to pretend we've gotten rid of all of our bad habits (ahem: Caroline's clothes pile and Jason's limited patience with all other drivers...2019-05-1933 min
Growing Steady | Intentional Creative Business PodcastSlow and steady wins the race (but it's HARD)It's really easy to hand out business advice and platitudes when everything is going well (as the person giving the advice). Sure, slow and steady does win the race, however, it can be difficult to fight your urges to go faster!
What do you do if things are going slower than you want with your business?
How do you deal with feelings of wanting things to grow faster and smoother?
In this episode, we chat about Caroline's zoomed-out view of how we're all constantly running around trying to do ALL the things ALL...2019-05-0530 min
Growing Steady | Intentional Creative Business PodcastWhere will we be in 5 years? Why aren't we doing public speaking? Q&A Part 2This is Part 2 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 2 include:
How did we know we were done speaking or attending conferences?
Where do we see ourselves in 5, 10, 20 years??
What is our step-by-step preparation for launching a new product?
What would we have done differently to have better balance?
What business dealings/associations have helped and what would we avoid?
How have we handled Caroline not being able to work as much?
A big thanks to Catherine Ruddell, Amanda Nelson, Fernando (Ferny) Marron...2019-04-2824 min
Growing Steady | Intentional Creative Business PodcastAre we having kids? Are we vegans? Q&A Part 1This is Part 1 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 1 include:
Are we going to have kids?
Are we vegan or plant-based eaters?
Do we ever have arguments around business/work?
Would we ever live in another country long-term?
How do we turn off "work brain?"
Has Caroline learned any good tips for dealing with her anxiety?
What is the best thing about our relationship?
A big thanks to Nina B, Lisa Criswell, Rawa Majdi, Maddy Beard, Marshall Haas, Caleb Wojcik, Julie, Jay...2019-04-2123 min
Growing Steady | Intentional Creative Business PodcastWe're taking a short break...Hey friends! We're taking a short break from podcasting to avoid burning out. With Caroline's health stuff (see the previous episode) and an impending move, we knew something had to give in our day-to-day/week-to-week lives.
Don't worry, this break should only last a few short weeks while we recharge our creative batteries and get to make our new home our own!
We appreciate your support and love and we'll be back before you know it.2019-03-1705 min
The Blogger Genius PodcastHow to Overcome Burnout as an Entrepreneur with Jason ZookIf you're interested in how to overcome burnout as an entrepreneur, this post is for you. Most people outside of the online world have little understanding of what being an entrepreneur entails. Sharing with your friends or even family that youâre struggling with blogger burnout may not bring much relief. Itâs not that our people donât want to help us; they simply donât know how. Most folks have never spent months or years trying to get a business off the ground. They donât understand the pressures of building a business and what i...2019-03-0646 min
Growing Steady | Intentional Creative Business PodcastAn extremely honest conversation about anxietyThis episode will be a bit different than the rest as we share Caroline's story in dealing with anxiety. It's something she's been confronted with for years but recently it hit her extremely hard, to the point of feeling she couldn't even get out of bed for weeks on end.
We wanted to have an honest conversation about how it feels to go through a mental health issue and talk about how it affects our relationship, work, and more.
Our goal with this episode is that it helps anyone with anxiety or depression feel some...2019-03-041h 05
Growing Steady | Intentional Creative Business PodcastSimple ways to improve your time management skillsDoes it feel like time is always slipping through your fingers? Are you working long hours and not seeing the monetary rewards for your efforts?
This week's WAIM Show is all about time management and specifically how you can be more efficient with your time. We share a couple of simple time management tips you can try:
Using time blocking to stay focused and accomplish more work in a shorter period of time
Giving yourself permission not to work a standard 9-5 schedule
How to be realistic about the work you're currently doing and if you...2019-02-1730 min
Growing Steady | Intentional Creative Business PodcastHow to deal with self-doubt and imposter syndromeLet us start off by saying EVERYONE deals with self-doubt. Especially when it comes to running your own business or making a big change in your life, it's normal to go through imposter syndrome.
One way Caroline deals with self-doubt before starting something new is to acknowledge how much she'd regret not doing that thing. Yes, it's scary to navigate uncharted waters, but it's much worse to have never dipped your toes in those waters and always wondered "what if."
For Jason, dealing with imposter syndrome and self-doubt comes down to challenging his own assumptions...2019-02-0331 min
Growing Steady | Intentional Creative Business PodcastOur unique wedding and our unconventional thoughts on marriageA few years ago we found ourselves at an impasse: Caroline had one idea of what she wanted for our wedding and Jason had a completely different idea. While we were both 100% committed to each other and our relationship, we also found that the topic of being married was different for both of us.
How did we get on the same page when it came to our wedding?
What did we do for an engagement (hint: you'll never guess!)?
Why do we think the idea of marriage may not be for everyone?
In this episode, we break...2019-01-1336 min
Growing Steady | Intentional Creative Business PodcastA conversation over tequila and wine (WAIM After Dark #1)What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark!
We decided to keep things a little less formal as far as the conversation goes. We poured ourselves some adult beverages and explored these topics: When is it appropriate to start listening to Christmas music? What job do we think we'd have if we weren't entrepreneurs? And what unpopular opinions did Caroline have (or not??) during this chat?
Hope you enjoy this first non sequitur episode and the roaring fire in the background (hah!)
Want...2018-11-1138 min
Growing Steady | Intentional Creative Business PodcastHow to handle toxic friendshipsFriendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults.
We also share specific examples of dealing with toxic friendships. Like, what happens if you want to make a big change in your life but you feel like a close friend (or family member) won't support you? And how do you know if your friends actually align with your values?
QUESTION FOR YOU: Are you more like Jason, where you have fewer friends or are you more like Caroline and you have multiple tight-knit...2018-11-051h 02
COMMIT FIRST with Sagi Shrieber14: Growing an Engaged Community & Staying Creative with Your Offers (w/ Jason Zook - Creative Entrepreneur)Jason Zook is one of the most creative entrepreneurs that Iâve ever met or even heard of.
He left his dayjob, and managed to creatively build a 7 figure business called iWearYourShirt which was covered on almost every possible news outlet. He basically wore tshirts of brands and made a creative viral video on a daily basis wearing tshirts with the paying companyâs logo.
But then he found himself in a lifestyle he did not want for himself - so he made a bold descision, shut down iWearYourShirt and make a new lifestyle for hims...2018-10-021h 08COMMIT FIRST with Sagi Shrieber14: Growing an Engaged Community & Staying Creative with Your Offers (w/ Jason Zook - Creative Entrepreneur)Jason Zook is one of the most creative entrepreneurs that Iâve ever met or even heard of.
He left his dayjob, and managed to creatively build a 7 figure business called iWearYourShirt which was covered on almost every possible news outlet. He basically wore tshirts of brands and made a creative viral video on a daily basis wearing tshirts with the paying companyâs logo.
But then he found himself in a lifestyle he did not want for himself - so he made a bold descision, shut down iWearYourShirt and make a new lifestyle for hims...2018-10-021h 08
Growing Steady | Intentional Creative Business PodcastWhen was the last time you took a big risk?Whether it was thinking Jason could get paid to wear t-shirts for a living, Caroline quitting her perfectly great job after college, or moving clear across the country with $100,000+ in debt and almost no plan, we're no strangers to taking risks.
In this episode of Wandering Aimfully: The Show we share some of the biggest risks we've taken and what the steps were from dreaming about it to DOING about it. You may even be thinking about taking a risk of your own and we hope this conversation helps nudge you one step closer (aka the whisper...2018-10-011h 14
Growing Steady | Intentional Creative Business PodcastLetâs talk about therapy and mental healthIn our household we donât see going to therapy as a weakness, we see taking care of mental health as something vitally important. Caroline shares her experiences going to three different therapists, while Jason breaks down what itâs like to support your significant other while going through difficult experience. We also discuss if Jason is ever going to therapy and our thoughts on couples therapy. Hope you enjoy this episode all about mental health! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, donât forget to subscribe and leave a review if you...2018-09-201h 36
Growing Steady | Intentional Creative Business PodcastWho are Caroline and Jason Zook?We werenât bitten by any radioactive spiders (thankfully!) but we do have origin stories of our own and share them with you in this episode. We share the experiences that shaped us into the creative entrepreneurs we are today, including our upbringing, our very different college experiences, and the pivotal lessons we learned from our crappy jobs. We also discuss IWearYourShirt and the impact it had on both of us. If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, donât forget to subscribe and leave a review if you enjoy the show.2018-09-161h 38
Growing Steady | Intentional Creative Business PodcastWhat is Wandering Aimfully? Start here!Who the heck are we? What is Wandering Aimfully? Is this podcast right for your earballs (aka ears)? Weâre Caroline and Jason Zook, a creative husband and wife team who believe in living life and running businesses on your own terms. This episode will introduce you to us and give you an idea if this podcast is right for you! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, donât forget to subscribe and leave a review if you enjoy the show.2018-09-1645 min
SunCast(TT) Working to Live, a Framework for Balance and Productivity â with Jason Zook Welcome to Episode 84 of Suncast!Did you check out last weeks episode with yours truly, me? If not, Listen to it here! I drill down on the ways that you have been losing in your negotiations, in business and life, and the subtle ways you can fix it, and stop missing out on the spoils of your labor. Today's episode is with my first 3-time returning guest, Jason Zook, a mentor and friend who I've learned from a ton over the last 3 years. He was most recently in Episode 79 talking about his entrepreneurial journ...2018-05-0823 min
The Bold Life Movement with Kimberly RichJason Zook: How to be Successful by 'Doing it Differently'Jason Zook is one of the must creative and innovative entrepreneurs I know. He lives his life (both on and offline) by one rule: he must Do Things Differently, however possible. This is evident in everything from his website copy, to his wacky businesses where he even sold his last name to a company for a whopping $50,000. I love the authentic boldness he brings to his ventures, and to his life, and in today's episode we go behind the scenes of how he makes it all possible. SUBSCRIBE: iTunes | Stitcher Radio | YouTube FOLLOW JASON: W...2018-04-1959 min
THE MISSES AMBITIOUS PODCASTEpisode #94: Friday Chat (What's new with Blaine's Business, Kiley's desperate search for a Squarespace developer)Kiley and Blaine are talking about the things they *want* today. Blaine wants to get prepare and get educated for her new business adventure, and Kiley REALLY wants to be able to design her own logo, but desperately wants someone else to build her website. Will they ever get the things they want? We think YES. And hopefully soon! Also, Kiley's inspiration this week is Caroline and Jason Zook, who are currently building Wandering Aimfully, a really fun and unique business that is sure to be INCREDIBLE. This is a quick episode for your commute!2018-04-1300 minSunCastSelling Your Last Name 3 Times, Making $1M from Wearing T-Shirts? Jason Zook is Back! (Ep 079) Welcome to Episode 79 of Suncast!Did you check out the last Suncast episode? It's Part 2 of my conversation with Paul Grana! Listen to it here!Today on SunCast, you'll meet my friend and mentor, Jason Zook. Jason might be the best marketer, heck, best sales guy Iâve ever met. He made over $1Million doing something you and I do every day â putting on a t-shirt. He sold his last name...3 times! He even got his first book sponsored by more than a dozen companies before he ever wrote the fir...2018-04-1243 min
The Derek Loudermilk ShowCaroline Weiler | The Power Of StorytellingâStorytelling is important to me because itâs stories that are touching the hearts of people.â â Caroline Weiler Todayâs guest on the Art of Adventure podcast is a travel entrepreneur, a storyteller, a writer and a visual story mapper who believes that every person has a story to tell and that every story has the power to inspire other people. Caroline Weiler is the co-founder of Travel Storytelling Festival â a platform for people to share their travel stories and experiences. Being a storyteller herself, she inspires people to get out of their comfort zone and liv...2017-06-1957 min
The Real Female EntrepreneurG&G 108: How I Figured Out What's Next with Lauren FrontieraEPISODE SNEAK PEEK: "Sometimes you have to stop what you're doing to figure out what you should be doing." with Lauren Frontiera LISTEN! WHAT'S IN THIS EPISODE? You may be wondering "what do you mean 'What's Next', Lauren?" And in that case, I'd say, boo, you need to listen to this episode. You should also listen to this episode if you're where I was last week ... knowing there's a better way, something more, or something greater, but not knowing how to get there. I put...2017-06-0700 min
Raise Your Hand Say Yes with Tiffany HanEp. 56: Jason Zook on Selling his futureJoin the RYHSY facebook community! Find the full show post at tiffanyhan.com/daniellekrysa Past episodes Show Notes: Connect with Jason: Website | Book Jason's Buy My Future project (available until 10/6!) Caroline Winegeart's RYHSY episode Self Control App2015-09-2258 min
Sleeping With The BossThe End... For Now.This is the 40th episode of Sleeping With The Boss and we're taking an indefinite hiatus. We had a great time sharing our thoughts on living together, working together, and loving together, but we also realized we started to feel like we "had to" do this show.
You never know, we might start back up in a few months, but for now this is goodbye. Thank you for all your support, we really appreciate it.2015-05-2213 min
Sleeping With The BossBirthdaysIn Episode 39 we talk about birthdays! Jason celebrates his 33rd birthday and Caroline discusses her top-secret plans (not really). But how do birthdays happen in relationships? What is expected? How important are they? We discuss and have a few giggles.2015-05-1518 min
Sleeping With The BossFeedbackEpisode 38 is all about feedback. Feedback can be dangerous, especially when you work together or ask your significant other for feedback on something you're creating. We share a story from today, how Caroline has reframed the way she takes feedback, and we talk about pogs.2015-05-0823 min
Sleeping With The BossDiet-TownIn Episode 37 we share our plans to get back in shape! We feel like our work and relationship stuff is in alignment, but our health has taken a backseat. It's time to prioritize health and we talk about how we're doing that.
Caroline's free meal-planning guides: http://www.madevibrant.com/health2015-05-0120 min
Sleeping With The BossConsistencyIn Episode 36 we share our thoughts on consistency and how important it is. Whether you're trying to start a new business or learn a new skill, consistency is the key to success. It can be hard to stick with something and be consistent, but if that thing brings you value you have to keep working at it!2015-04-2420 min
Sleeping With The BossFinding Your ThingIn Episode 35 we talk about the different ways people can try to find their "thing." And by thing, we mean business idea, passion, purpose, focus, etc. If you're struggling to figure out what you should be doing or building, let us fill your earholes with helpful words!2015-04-1722 min
Sleeping With The BossRelationship DynamicsEpisode 34 is an exploration into relationship dynamics. How do we deal with one person (Jason) having a more dominant personality? How do we navigate one person (Caroline) trying to work on being more assertive? Those questions and more are answered on this week's episode of SWTB!2015-04-1019 min
Sleeping With The BossALL The New ThingsEpisode 33 is about ALL the new things in our lives! We sold all our stuff, emptied our home in Florida, drove cross country, and have started a new chapter in our lives in San Diego.2015-04-0318 min
Sleeping With The BossUtter RandomnessIn Episode 32 things got a bit weird. We were out of our element, recording late, and well... just give a listen to an episode of utter randomness.2015-03-2715 min